Wholesale from a warehouse from scratch. What is a business plan? Let's get down to business

If you are interested in how to open a wholesale warehouse from scratch, then you should study the advice of entrepreneurs. They will help you calculate your profitability and draw up a business plan for your future business. The rapid growth of the economy and the development of infrastructure make it possible to profitably invest money.

A warehouse is not just a place where goods are stored, but also various products: furniture, things, tools. Such a complex must be properly equipped so that there are racks, forklifts, refrigeration equipment, and a security system. Experts say that the demand for premises for warehouses exceeds the supply, which is used when starting a business from scratch.

Feature of the project

Wholesalers are important to the entrepreneur and they are in demand. This is due to the fact that their activities are related to trade. Today, demand exceeds supply by 2 times, so you can find out how to open a wholesale warehouse and make money.

The idea of \u200b\u200ban entrepreneurial business is to buy goods in large quantities at an affordable price and then sell them at a premium. It is better to specialize in one product in order to thoroughly study the field of activity and effectively conduct business.

The location of the future base is of great importance. The complex should be close to producers and consumers. This is due to the fact that potential clients seek to save on transportation costs and are ready to cooperate with those entrepreneurs who are located nearby.

The presence of a warehouse complex in the nearest area helps them in this. To open a business, you will need not only to draw up a business plan, but also to consider effective ideas, find outlets, conclude contracts, take care of unloading and loading goods.

What do you need?

The future entrepreneur will need:

Draw up a business plan for a wholesale warehouse.
Build or buy premises.
Select the appropriate equipment.
Invite employees.
Obtain permits.

Study the demand for warehouses and sales in the region. If we open such point of sale, you must first study the competitiveness. Before choosing a product that is supposed to be sold, you should analyze the demand for it, turnover. What is planned to be implemented should not depend on the season and economic conditions. This will allow all year round make a profit.

Market analysis

First, identify the following points:

decide for which group of goods the warehouse is opened;
analyze the demand among sellers;
decide what type of warehouse will be (reserve, wholesale, retail, seasonal);
jot down a list of tenants and potential partners.

It is necessary to collect information on all sales in the regions, to see the dynamics of sales. It is important to decide which location will be the most beneficial. Only then start with the construction of a warehouse or start looking for premises for rent. In the latter case, you need to make sure that the building is completely suitable for your business.

You can use the advice of a specialist in the field of warehouse logistics. Inside the premises, you need to properly organize the space, dividing it into areas for receiving goods, unloading and loading, warehousing, storage.

Documents

Urban planning and architectural documentation displays the following economic tasks:

Transport accessibility, parking spaces.
Equipped with equipment.
Room parameters.
Availability of auxiliary facilities designed for unloading or loading goods.
Materials for construction.
The number of working personnel.

At first, it is difficult to open a large base at once. It is much easier to register a small room. Licensing of activities depends on the type of warehouse. For individual entrepreneurs, a simplified taxation system is proposed. This right is forfeited in the event of opening a separate subdivision... For a large warehouse, LLC or CJSC is registered.

Premises

It is a complex complex structure. Special equipment is installed here, which is necessary for storing goods. The most cost-effective construction of a warehouse using the best technologies. It is beneficial to use building materials that allow you to erect buildings in a short time.

In this case, you can initially build such a structure that will meet all the criteria. The construction cost is influenced by the type of building and warehouse. Better to see examples of modern projects.

Rent is profitable only in a few cases:

if possible further redemption;
with long-term lease, which will allow the refurbishment of the building inside.

There are several types of storage facilities:

Class A - a new building specially built for a warehouse complex. It meets all standards, and zoning is done inside. The building is located next to highways so that there are convenient access schemes. Differs in the presence of autonomous communication and security system.
Class B - renovated old storage room that does not meet the requirements. To get it up and running, it needs repairs and investment in equipment.
Class C - real estate that was intended for other purposes, for example, hangars, car depots. To start operating such a room, they invest cash.
Class D - buildings that are only suitable for storing goods or raw materials that do not need special conditions storage.

Equipment

In order for the profitability to be high, you need to correctly organize the area. It is important to arrange in food warehouses so that food does not spoil.

This will require the installation of refrigeration equipment. Shelves will also be needed on which the goods are stored.

Staff

The case is entrusted to responsible employees who interact with sales representativesare looking for retail outlets. Forwarders, accountant, cashier, drivers, storekeepers, operator - the number of staff depends on the scale of the project. The mini warehouse requires less labor.

You can find a boss for your base, and he himself will select people with whom he is comfortable working. Even a mini warehouse would require five workers.

Video: wholesale business.

Finance

The investment is calculated depending on the equipment. For example, equipment for a room of 3000 sq. m. will require 10,000,000 rubles. These funds will be spent on paying for a land plot, building or renting premises, preparing infrastructure, and properly equipping the space.

In the future, the profitability of the business will be 17% per annum, the payback is achieved after 1-2 years. So the business is considered cost-effective and sustainable. Simple object of 1000 sq. m. will cost 1,000,000 rubles. These figures are given without taking into account the price of the land plot. The cost of 10 acres is 20,000 rubles.

As for the proceeds, the object for 1000 sq. m. makes a profit of 2,000,000 rubles. The larger the building, the higher the expected income.

Approximate calculations in the table:

The source of financing is investors, banks, which are often ready to provide credit for opening promising business... Often, entrepreneurs take the first batch of goods without money for sale.

The success of a business depends on the size of the warehouse. This kind of work must be taken seriously. Proper planning will help you avoid mistakes. It is better to hire professionals who can effectively manage the process.

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Instructions

Find out the current purchase prices of customers and other terms of delivery. It doesn't matter that you come to clients without intending to conclude a contract. You are doing reconnaissance now. You can introduce yourself as a representative of a new company that plans to serve the region. Ask what the customers are not happy with. You will definitely collect some information. Some ask to bring a price list and say nothing. Make sure to communicate with the head of the firm. Say that you can give good conditions, but you need to estimate the approximate volumes.

Find suppliers, calculate and estimate margins. Based on the information collected, you can roughly estimate the volume of purchases. This will be needed for negotiations with suppliers. They need to get better conditions, despite the fact that you are still conducting preliminary negotiations.

Make an offer to customers. After the 2nd step, you know where they cooperate with other suppliers. Create a package of sales proposals that will make you stand out from the crowd. Take advantage of your competitors' weaknesses. If potential customers complained about delivery times, you can focus on the quality of this service. It will not be easy for competitors to restructure the work.

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how to work with wholesale

Creation of new warehouse complexes - a natural step towards the development of a trading or trading and manufacturing company. It is convenient and profitable to have wholesale warehouses in the regions where your branches or dealers operate. Therefore, if you, as the head of a representative office opening somewhere, are entrusted by the company's management with organizing a warehouse, do not be surprised.

You will need

- detailed business plan a new wholesale warehouse;
- a building (which you can rent or build yourself);
- warehouse equipment ordered in accordance with the calculations;
- staff (5-10 people);
- package of permits.

Instructions

Collect all the information on sales in this region, understand the dynamics of their development. Be sure to check with your local or your representative. Before taking any steps in the warehouse, draw up a plan with the most detailed financial information.

Decide what location for the warehouse will be, and only then look for a finished building for a warehouse complex or land for it. A supply chain with all the details should be in your head - only then can you understand the strategic rationale for this or that location. If you want to rent space, make sure that it is suitable for the type of warehouse that you require, that is, a wholesale terminal.

Use the services of a warehouse logistics consultant if you are not a specialist yourself. Having a building (built or rented), start by organizing storage space - divide it into sections (loading and unloading, receiving area, storage area and picking area). Calculate what kind of warehouse equipment you need - to do this, use the full information about the range of goods and materials with which you are dealing, and their weight and size characteristics.

Type the command warehouse workers who are employed at the wholesale warehouse are not so few. However, the main thing is the head of the warehouse, who will then himself look for people for further. According to the most conservative estimate, you will need five people, sometimes up to ten people serve the warehouse complex.

Helpful advice

Do not treat warehouse work as a secondary matter and trust it only to professionals, try to use everything modern methods warehouse management (including WMS system).

Access roads to your wholesale warehouse should be as convenient as possible and always free, so it is better to set up a warehouse on the outskirts of the city so that your transport does not stand in traffic jams for hours.

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Organization of a wholesale warehouse: something you shouldn't be afraid of

Start a business in the field wholesale trade with small financial investments Not sure it's going to happen. However, the competent organization of such a business will bring a large and stable profit.

You will need

- start-up capital
- warehouse
- freight transport
- promotional activities
- software

Instructions

Register your future company. Individual entrepreneur without forming a legal entity - from the point of view of taxation, the form of ownership. However, if you plan to enter into large contracts with factories and manufacturers, it is preferable entity, for example, a society with limited liability... Find a convenient warehouse. When choosing a warehouse, consider the specifics of yours, its transportation and storage. Access railways, ease of travel and parking, warehouse opening times, availability of personnel and loading equipment can all be critical in future work.

Make flawlessly streamlined logistics of your company one of the main competitive advantages. Having your own transport at your disposal for delivering goods to customers, promptly processing and fulfilling orders, competently organizing the warehouse space - all these points play a key role in the success of work.

Purchase special software for your company, for example 1C "Trade + Warehouse". Such a program will help you in complex management commodity stocks and shipments.

Submit information about your wholesale company in specialized directories, "yellow pages", on local Internet resources. Open a multi-line telephone line to inform customers.

No matter how well organized your wholesale is, the price of the item remains the deciding factor for most retail customers. Direct from factories and manufacturers will help you to provide the lowest price. Most of them have different price levels for wholesaler customers. First of all, the price will be influenced by the annual volume on your part. Your goal is to get exclusive with a factory in your area. This way you can get the product at the lowest possible price, as well as exclude potential competitors with the same product.

To ensure a low wholesale price, work on cost optimization. Inappropriate use of time, transport and space can greatly affect the price. In addition, it makes sense to think about the development of online commerce. The opening of the wholesale Internet will significantly reduce warehouse and trade costs and will allow offering flexible system discounts and a lower price.

note

Take care of the protection and insurance of your goods, especially when it comes to transportation over long distances. The loss of a large batch can jeopardize the entire business.

Helpful advice

Keep track of the term of sale of your goods, ensure a stable rotation of consignments. If goods of the same name arrive at the warehouse, sell the earlier lots first.

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Rules for the sale of goods in wholesale trade

Wholesale trade requires considerable investment, serious competitive struggle and a well-thought-out organization of logistics. However, the income from a wholesale company, with the right business structure, can exceed all your expectations.

You will need

- start-up capital;
- warehouse;
- transport;
- the Internet.

Instructions

Do market research in your area. Identify major players in the area you have chosen to trade. Check it out for yourself distinctive features your company capable of becoming a competitive advantage. It could be a lower price, a deferred payment, profitable terms delivery, quality work with small towns of the region.

The key point in organizing a wholesale company is to debug warehouse logistics. Find a room that meets all the requirements of your business and the specifics of the goods. When choosing, you should take into account the availability of warehouse equipment, the convenience of the location, the presence of access and railways, the conditions for keeping warehouses in the cold season, sewage, security.

Enter into contracts with the manufacturers of the goods from which you will purchase products. Specify the conditions in detail: terms, packaging, assortment. Make an annual plan as it takes a certain amount of time to produce goods. Specify the conditions for acceptance of goods and return in case of marriage.

Purchase necessary equipment... To work inside the warehouse, you will need at least one forklift and trolley. Depending on the type of goods, you can facilitate the work with the help of specialized warehouse equipment: lifting systems, stackers, lifts. If you are planning to deliver products to customers, consider purchasing a truck.

Create a website for your company combined with the functions of an online store. So you can go out to others and make larger deliveries. To create a wholesale store, it is not necessary to create an attractive portal interface and spend a lot of money on its support. The main thing is complete information about available goods and timely updating of warehouse balances. Make a page using one of the free resources... Sign a contract with transport company... Wholesale supplies to the regions will bring good income, since in this case the factor of competition with the nearest similar firms decreases.

How to open a wholesale warehouse or store.

Now we will tell you in detail how to organize the opening of a wholesale base and what you need to focus on in order for the result to be favorable.

Firstly, you need to draw up a business plan for the wholesale warehouse in detail, in the subsequent steps you will understand that this is very important. Secondly, decide where, in fact, your base will be located, that is, choose a building. You can rent it or build it yourself. Thirdly, it is important to calculate the costs of warehouse equipment that you will need in the future. Fourth, you need to take care of the employees who will serve the warehouse (usually their number varies from 5 to 10 people). In conclusion, you need to do a number of formal operations in order to obtain permits.

Instructions for implementing the idea:

It is necessary to collect information about sales in a given region, to understand the dynamics of sales development. It is important to discuss this with local entrepreneurs in your industry. You should also draw up a business plan with detailed financial statements, before taking any action in organizing a warehouse, you will not be able to do without the help of experienced financiers.
As mentioned in the article above, decide on the location of the warehouse, and then a plot for construction (if you intend to do it yourself), or a finished building. In the case of renting premises, make sure that it is suitable for organizing a wholesale warehouse of the type that you require. It is important to have a good understanding of the supply chain in order to understand whether the location you choose is appropriate.
Having a building at your disposal, you need to divide its space into sections (reception, storage, picking of goods, loading and unloading, etc.). The services of a warehouse logistics consultant can help you with this. Since you already have information regarding the equipment that you need, you need to calculate their weights and dimensions using information about the assortment of goods and materials and their characteristics.
Recruit warehouse staff. To begin with, you need to arrange a head of the wholesale base, who can easily cope with finding a team of employees for work (remember, from 5 to 10 employees).

It is worth taking seriously the work with the warehouse and trusting it only to competent people, using modern methods of warehouse management.

The optimal location of the warehouse is, of course, on the outskirts of the city. Transport will not be in a traffic jam for hours, and access roads can be arranged much more conveniently than somewhere within the city. Then the suppliers will deliver the goods on time and your warehouse will certainly deliver only profit, not losses.

The business of selling any goods is a fairly popular form of income. Of course, in this area you will have huge competitionbut, if successful, the profits can be enormous. By the way, it is wholesales that bring the maximum income, so starting your business with them will be a very good option.

Features of the wholesale business

Among the features that distinguish wholesale from retail sales include:

no need for sufficiently large areas for storing goods. Although, to fulfill this condition, you will need to properly organize a transaction in which you will be an intermediary between the seller and the buyer of the goods. Your profit (less shipping costs and possibly a short shelf life) will be the difference between the wholesale and retail prices for certain products. So, if you do not have intermediary skills, you will still need storage space for goods;
the presence of regular suppliers and regular customers. This criterion is optional, but if you have it, your profits will increase, and the payback period of the enterprise will decrease.

Where to begin

Before you open a wholesale business, you should decide on the type of product that you are going to sell. Each of them will require its own level of investment and conditions, both for transportation and for transportation. Ideal option there will be a choice of a product that you have already dealt with before or that you are well versed in. Although it is also worth considering the peculiarities of your region - what is produced here and what is in the greatest demand. It is advisable to be engaged in the wholesale of goods that:

easily transported;
sells equally well at any time of the year (that is, the demand for it is not seasonal);
produced near your facility. This way you will reduce your shipping costs.

Also, you cannot do without truck, or even better - several. In principle, it is not even necessary to buy them - you can rent or lease them. As for the workers, at the initial stage, you can use the professional services of movers, and later create your own staff.

Sale of goods and payback of the enterprise

Knowing how to open a wholesale business, it is worth considering how much profit you can get from it. It is impossible to say the exact amount here - after all, everything depends on your hard work, and on sales volumes, and on the initial investment. Usually similar business pays off in less than a year. And if your activity is mediation, then net profit you will start receiving immediately.

The wholesale trade also has pitfalls. Firstly, the volumes of goods are large, which means that the risks are higher than in retail. Secondly, you will be highly dependent on suppliers. However, the second point affects everyone who does not have their own production. But profits here can be several times higher than in retail, so it's worth the risk.

The main idea of \u200b\u200bthe wholesale business is the purchase of goods in large quantities at one price and their sale in small wholesale at a premium. Alternatively, you can open your own retail store, selling the product even more expensive. It is possible to open a wholesale business from scratch without even having huge capital to purchase the first batch of goods. It can be taken for implementation. The scheme of building any business is easily copied from any existing enterprise.

Key business benefits

The first advantage that entrepreneurs take into account when striving to open a wholesale business from scratch is big money. This advantage is perfectly complemented by a simple and straightforward start scheme, even for beginners. They usually start with small volumes, gradually increasing the scale of the business.

The wholesale business requires specialization in one specific product or niche. This allows you to fully delve into one area, having studied it thoroughly, increasing your expertise in it. And the better, the more detailed you understand your business, the bodies are easier, more efficient for you to conduct your business.

The simplicity of the scheme of any wholesale business allows you to copy any convenient and effective scheme of competitors. You can start a business with minimal investment... Moreover, it does not require significant time expenditures. Therefore, you may well start a business by working at your main job.

Determining the type of business

Before starting a wholesale business from scratch, you need to decide what type of your wholesale business will be. There are several opportunities to make money on wholesale sales.

Become a major wholesaler. Your task is to buy large quantities of goods from production and sell them in smaller ones. Often these entrepreneurs work with several manufacturers offering a wide range of products.

Become a mid-range wholesaler. Such people prefer to open a store selling goods for one particular industry, but they specialize well in it. They may offer one type of product and various accessories from different manufacturers.

A highly specialized wholesaler. Usually offers one type of product, for example, only shoes, or only bags. He often works with different manufacturers.

Mediator. You don't need to open a store for this activity. It is enough to find a buyer with a specific request, and he will find a seller. Then control the progress of the sale and purchase, receiving a percentage from the transaction. The process can also go in the opposite direction: first, there is a seller with a product for which a buyer is being sought.

These are only the most common forms of organization. business activitieswith which you can start your wholesale business. If you search, you can find other interesting business schemes on the market.

We are looking for our industry

Before starting your own business, it is advisable to understand what industry you plan to work in and what the basic laws are working in it. Therefore, it is easiest to start a business in an industry in which you already have some work experience. Although, if you wish, you can master other areas of interest.

To decide which industry to open your wholesale store or base in, think about which industry you most often encounter in life, what do you know the most about? This can be both a main job and a hobby. Of course, it is desirable that you like this industry and sincerely interest you.

In addition, it is important to understand such nuances that affect the choice of an industry for wholesale activity:

What kind of production does your region specialize in? After all, these goods can be purchased here at the lowest possible price. At the same time, you will not have problems with delivery and all issues can be resolved as quickly as possible - manufacturers are, as they say, close by.

Having chosen a product, try to determine the capacity of the market: what is the demand for it, what is the turnover of the product, the average prices for it and other details.

Estimate the seasonality of the product. Of course, it is easiest to work with products that are not subject to seasonal fluctuations. But in other cases, you can find ways to smooth out these differences. It is always better to focus on those products that are in demand in any economic environment.

How easy it is to store the item. This question is especially relevant when you are thinking about how to open a wholesale warehouse. If perishable foods become the object of your business, you need to pay special attention to warehouse, to provide the necessary conditions... And these are additional expenses.

How easy it is to transport the goods. This applies not only to the dimensions of the product, but also to its fragility. For example, it is very difficult to deliver glass and porcelain products, as there can be a high percentage of broken goods. This should also be taken into account when calculating the profitability of your business.

How to choose the right product

Before opening a store, you should not only decide on a product, but also test the demand for it. For this it is recommended to conduct such a campaign. Choose about three to five products that you are interested in working with and that can really be in demand in your region. Then post online advertisements for their sale on free message boards.

It is important to adhere to these rules:

post ads on the same boards;
hang them in unified form, one for all, so that later you can compare the result.

After posting ads, carefully collect and analyze feedback... Consider the number of calls and what the callers are interested in: volumes, prices, willingness to place an order, etc. Thus, you can estimate the demand for the product that your store plans to sell. Potential customers can answer that the goods are not yet in stock, or call back a little later and inform them that they are out of stock.

Determining the viability

Only after you have decided on a niche, a product, an approximate market need, its capacity, you know the needs of buyers and sellers, you can assess how truly viable your undertaking is and whether it is worth opening such a store.

Calculate how long it will take you to deliver the goods and how much it will cost you. Promote the road transport market that operates in your region and choose a suitable carrier for yourself. Then calculate how much you can get in the saddest and most optimistic hands. Based on the data received, he can decide whether you should open a wholesale store, base, warehouse or not.

Let's get down to business

Having solved all the preliminary questions, decide on what scheme you will conduct your business. There are two main areas of doing this business:

Looking for a buyer, finding a seller, organizing and controlling the process of buying and selling, getting a percentage of the transaction. For this type of activity, you must first conclude an agency agreement with the manufacturer.
You buy goods at your own expense at a wholesale price and sell them at a premium, making a profit from the difference.

As a rule, the latter model is used by large market players who have large financial resources to complete transactions. In addition, this form of doing business presupposes the presence of a warehouse, personnel for its maintenance, and the costs of their maintenance.

A novice entrepreneur can limit himself to the first option, which excludes these expenses, as well as the costs of purchasing goods. In addition, it is not necessary for him to register an LLC or individual entrepreneur, he can work as individual, drawing up a contract. And if you launch such work via the Internet, it will be even easier to organize a wholesale business.

Two words about competition

When planning to open your own wholesale store, consider the competition in the region and in the industry as a whole. A small player in the market can go bankrupt if large distribution networks already operate in this area, which have established a huge teamwork. Therefore, if you want to compete with such giants, study their features, think about what you can win in front of clients.

Wholesale from a warehouse from scratch. What is a business plan? Let's get down to business

Feature of the project

What do you need?

Market analysis

Documents

Premises

Equipment

Staff

Finance

How to open a wholesale warehouse or store.

Features of the wholesale business

Where to begin

Sale of goods and payback of the enterprise

Key business benefits

Determining the type of business

We are looking for our industry

How to choose the right product

Determining the viability

Let's get down to business

Two words about competition

Recent

You need to know