Opening a sales outlet from scratch. Is it profitable to open a point on the market and how to do it. General system of taxation or basic

How to open a point in mall - we will analyze the most important sections of the business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Return on business in a shopping center: from 1 year.

The opening of a point in the shopping center scares newbies with the amount of capital investment.

However, they forget to consider how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store was located in a separate area.

These and many other advantages of accommodation in shopping centers are understood by many hardened businessmen who open sales points there.

Business plan point in the mall - the first document that will be required in organizing the case.

In it, information on the store will be analyzed, systematized and calculated.

Why is it necessary to open a point in a shopping center?

If the experience of other people does not convince you, personally evaluate the pros and cons of being in a shopping center.

Benefits	disadvantages
For the period while you will carry out repairs and decoration of the premises, you can take a "vacation". That is, for 1-2 months you only pay utility bills. Significant savings!	As a rule, you will have to coordinate almost every step: from the style of the sign to the order of displaying the goods.
Together with retail space you will receive a video surveillance service in the shopping center, parking spaces for customers, the ability to use the services of local cleaning.	Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill, along with your utilities.
The center's advertising also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Accommodation near large points will ensure a steady flow of customers.	Often when you "check in" you have to pay a security deposit for 3 (!) Months of rent.
You will have an area for receiving goods, equipped according to all the rules. Separate seating rarely allows for such chic.	If for some reason the popularity of the shopping center falls, it will immediately affect you.

There are really many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it turns out that a rather large amount of rent is wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a taxation system.
Obtain permission to trade at the point.
SES and Rospozharnadzor must issue a permit for activities (this is the concern of the administration of the shopping center).
The management of the shopping center will need projects, estimates and schemes.
The list of papers in this case is individual, and you need to clarify it when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning the opening of a retail outlet in the business plan

It is difficult to open a point in a shopping center not because of the tricky organization algorithm.

And because of the potential serious risks that can lead to financial losses and even the closure of the store.

You can avoid them with detailed planning of activities.

Planning is a system of measures aimed at obtaining a complete picture of how a business can develop.

This includes analysis target audience, shopping center visitors, calculating the size of the future average check, establishing the supply process, choosing a marketing strategy.

realistic - based on dry facts and reflections;
optimistic - the scenario of ideal development;
pessimistic - what the business will look like when problems arise.

They will help the entrepreneur prepare for any outcome of the business.

Analysis of a shopping center before opening a point

The profitability of renting a place in a shopping center is not always tangible.

If you choose the wrong landlord, you can get exclusively negative from cooperation.

Choosing a shopping center is easy.

It is enough to devote two days for personal observation and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won't be able to look into a wallet or a bag with purchases to people.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps the majority comes for fun and relaxation.

This will be good for organizing fast food, but not selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of a similar theme will be beneficial.

For example, many supermarkets have pet supplies.

But they offer a meager assortment there.

What a staff table might look like for a small store:

This number of people will provide daily work points from 10:00 to 22:00 (standard working day of most shopping centers).

It is better to hire people yourself.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring "fresh breath" into the business.

To motivate employees to perform better, enter a payment of a fixed% of sales or performance bonuses.

Marketing section of the business plan of a point in a shopping center

successful business

Consider these options:

Training.
While you are preparing the point for opening, it can become a means of external advertising.
Close the renovation work with a banner on which to inform about the start of work, indicate the name and date of opening.
Mutual benefit.
When an agreement with a shopping center is concluded on terms of% of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
The management can meet halfway, because their income will depend on your success.
The service costs much more internally, and the effect is lower.
Involve your friends.
Create special discounts for center employees.
This will draw their attention to the point.
And if they like it with you, fame will quickly disperse among friends.
Translate into "permanent".
Also motivate customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in business plan point in a shopping center

financial section

It should be noted that the store will need to be “sponsored” from a personal financial pillow until the payback period.

How much money does it take to open a point in a shopping center?

Cost item	Amount (RUB)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental payment (per year)	500 000
Purchase and installation of commercial equipment	250 000
Point design and sign making	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you can choose the right place in the shopping center to open your point:

"If you are asking someone to give their time and energy to the cause, then make sure they do not experience financial difficulties."
Henry Ford

At the point, the shelves should look full of goods, but at the same time leave customers the opportunity to move safely and safely.

Take care of commodity stock need immediately.

Until you understand exactly which items are the most popular, it is important to have at least a few units of products.

Try to be located near the so-called anchor points.

These are the shops that attract the majority of the mall's visitors.

A striking example is the supermarkets Auchan, Obi, Perekrestok.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

The portrait of the average static buyer that you make during the analysis of the shopping center will remain the same after the opening of your point.

You should not entertain yourself with false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Do not forget to look at the point not only as a manager, but also as a buyer.

This will allow you to notice service cons.

How to open a point in a shopping center you know now.

With due persistence, every person can create a profitable business.

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Many small business entrepreneurs face a difficult choice - to open their own offline store or rent a small point in a shopping center. Both options have their pros and cons. St. Petersburg businessman Dmitry Ogorodnik also faced this choice - he already had a separate store, but he also decided to take a test drive in the “island” format in a shopping center. We think many small business entrepreneurs will benefit from his experience.

34 years old, entrepreneur from St. Petersburg, cEO company "Karelshungit", which manages stores and "Shungite planet"... Education: Ryazan Institute of the Airborne Forces. Dmitry Ogorodnik - author business blog in which he shares own experience entrepreneurship. Until the end of 2016, the company had its own offline store; in December, a retail outlet was opened in the June shopping center.

Think over the design, make a good presentation

The advantages of shopping centers are that there is already traffic there. You will not need to spend years trying to get people to know about the location of your store and come to you. You get immediate access to a massive audience.

The first thing to understand: although you are signing a lease, in fact, you do not need the lease itself, but access to maximum number people who "live" in a particular shopping center.

Therefore, you need to start by giving yourself an installation - your goal is not just to get into a shopping center, but to find a good passable place in any shopping center.

The first thing to do is create a presentation. Almost all shopping centers will ask you to throw off the presentation of your project; without it, your proposal will not be considered at all. The presentation should include the following components:

Your store design. You need to order it in advance, even before you start looking for a place.

Competitive advantages. Write down why you are a great shopping center option. Here you have to turn on your imagination and come up with arguments.

A portrait of your target audience.

Planned average check in your store.

General information about your company.

The most important point is about design. Accordingly, you will need to find an agency that develops the design of retail outlets and stores. There are not many such agencies (at least in St. Petersburg), but they do exist.

You need to think about how the store will look schematically - i.e. how the showcases will be located, what showcases they will be, where the checkout area will be, etc. If you have no thoughts on this, then I advise you to walk through the shopping centers and look at the already operating points. And make the decision that you liked as a sample.

Then the designers will have to turn your general scheme into a 3D visualization. This picture needs to be inserted into the presentation - what decision will be made for you depends 50% on it. Without a picture, decision-makers simply won't be able to figure out if you fit into the overall visual concept of their mall.

I want to warn you right away: if you want an "island", then it is better to immediately plan to make it out of glass and plastic. Not made of wood! Then there will be more chances that you will be approved. Shopping centers are very fond of plastic "islands".

After the presentation is ready, you need to make a list of all the shopping centers in your city. You need to contact all possible. And then choose from what you will be offered.

In all shopping centers, rentals are handled by either the contract department or the rental department. You need to find on the Internet all the contacts of rental managers from the relevant structures. Then - call them, ask about available seats, clarify work emails and send your presentation.

Be prepared for the fact that at first no one will answer you at all. In a few days, I advise you to call everyone again, remind you of yourself, and ask them to watch your presentation. If necessary, you need to call every 3-4 days - until you are told directly that “there are no seats” or “you do not fit into our concept”, or they are not offered any options.

Let's say you still waited feedback, you are offered some options to choose from and are invited to meet with the manager.

And here is a very important point: before this meeting, be sure to go to this shopping center, and it is advisable to go at least twice - once on weekdays, the second time on weekends. Take a convenient spot for observation and calculate the passability. Timed how many people walk by your future store in 30 minutes or an hour. This will allow you to identify potential traffic.

Also check the quality of parking, driveways, competing malls nearby, etc.

Read the contract carefully, bargain,
ask for a rental vacation

Let's say they called you back, offered an option, you monitored everything and everything suits you. And then the signing of the contract is ahead. But before that, as a rule, you sign a preliminary agreement or letter of intent (these are, in fact, the same thing). This document prescribes the footage, the amount of payment, terms of cooperation, etc. Before signing - bargain. As a rule, 10% of the declared rental value can always be thrown off.

You need to read the lease very carefully, delving into each item. Each shopping center has its own lease agreement. And very often there are a lot of different nuances "sewn up" that can put you in a very unenviable position.

It is important that you are offered a so-called rental vacation. Usually it is a month, maximum two. It's time for you to prepare trade software and equipped their point. If there is no clause on rental holidays in the contract, then be sure to ask about it!

If everything in the contract suits you and you signed it, then it's time to put into production the equipment of your point of sale - according to the approved design.

Do not forget that very often the designers themselves have access to various industries - and can advise you on a good contractor. If your designer does not know anyone, then Google and Yandex will help you - there are a lot of companies that manufacture equipment, choose according to the price-quality ratio, and do not forget to monitor the reviews.

Start hiring salespeople
order acquiring, equip the outlet

While the equipment is being manufactured, start the process of hiring vendors in parallel. This business is not quick, it may well take 1-1.5 months. In our experience, this is how long it takes to find the right sellers.

Then you immediately need to apply for the registration and installation of acquiring. It happens that it is also delayed - until you are given a terminal, it may take a couple of weeks.

Request your copy of the contract as early as possible. The administration of the shopping center can delay this - for example, send it for signature to its directors and departments. And you will need it in order to deliver cash machine... It will need to be ordered from specialized companies and registered with the tax office.

And at the same time it is necessary to purchase commercial equipment. In our case, this is jewelry - so we ordered tablets for rings, earrings and other items.

All installation work is carried out at night, so you will need to apply in advance to install the equipment.

If you did everything correctly and conducted all the processes in parallel, then soon your outlet should start working.

And now - our experience

When we opened our first “island” point, there were doubts. We ran it as a test format. Someone said that the islands are not the format that suits jewelry. Like, no one approaches them, no one ask, all their wives bypass them. Allegedly, in itself, this is a zone of discomfort - you stand and choose, and people walk by.

On the other hand, in 2011-2012 I myself worked on the "island" - and sold well. People come up, take interest, buy. So I thought I should at least try. Even if it doesn’t work, the rent is not that expensive, and you can work in the negative. The main thing is to understand whether the format will work or not.

So, we opened our first "island" in the St. Petersburg June shopping center in December 2016. The first month worked "to zero". For us, "zero" is 260,000 rubles in turnover.

January 2017 began neither shaky nor shaky. The first eleven days, we went to zero in terms of turnover. I was very upset. It seemed that this will continue to be so. There were thoughts that, no, the “island” format is really not for jewelry.

But after the holidays, the situation changed dramatically. Sales went up. As a result, January was closed in the amount of 417,000 rubles. And this already net profit - over 150,000 rubles. For us, this is an indicator that the format makes sense.

And we closed February at 750,000 rubles. According to intelligence, we have overtaken our closest competitors who have been trading silver in the same shopping center for nine months. Their maximum turnover at this location was about 600,000 rubles in December.

Our net profit in February was around 300,000 rubles. This is significantly more than our expectations. This means that we can already say for sure that this is a working format, and we will promote it.

Now they have already started looking for a new place for the second "island". When we have fully worked out the format, we will start working on the franchise. But this is the future.

Anything happens in life. If suddenly a person has lost his job, then you should not despair. Now there are many different ideas for creating your own business. For example, if you open a retail outlet on the market (at least a small one), approaching this issue competently, this will give a person constant workplace and stable income for for a long time... In other words, even if someone has no experience in this area, it is still worth trying this, in fact, an interesting type of activity. It's best to start small to reduce risks. It's never too late to expand your business.

Of course, in order for a business to start generating income, you must first think about everything well, and then put a lot of work. The owners of a successful business were also initially inexperienced and started with a little trade, but patience, hard work and skill brought them fruits in the form of stability and prosperity. A huge plus in running your own business is independence from the employer.

How to decide what to sell in a store

To open your point, you need start-up capital. If not, then you can take a loan. But, before you run headlong to the bank, you need to decide on which market the trading place will be located. Everyone knows that there are food, clothing, construction, automobile, mixed and other fairs.

After the market is selected and, accordingly, the approximate category of the product (it is impossible, for example, to sell spare parts for cars in the clothing market), you need to study what is most in demand among the population. You also need to take a closer look at whether the traffic in the chosen place is good (there is a sufficient number of buyers), what kind of product is missing there, you need to study the prices and, turning on your intuition, already determine what exactly will be sold in the planned store.

That is, in order not to burn out, it is necessary to do a deep marketing research.

An important point is what is close to the market, how popular this place is.

It is better to sell a product in which the person is well versed. If, for example, someone has pharmaceutical education, then you can. Or the person has extensive experience in construction organization - then the best option for him would be to open a point exactly on construction market... A safe and inexpensive option is the food point. That is, even if the market is new and has not yet gained popularity, there will still be no problems with the clientele. For example, if you open a mini-cafe, then the sellers themselves will eat in it.

After carefully segmenting the market and deciding which product will be sold, you need to start looking for wholesale suppliers whose selling price is low and the quality of the product meets high requirements. That is, using the Internet, newspaper advertisements or other methods, it will be necessary to study in detail many manufacturers, negotiate with them and see samples of what they offer. Only after analyzing everything well, you can make the final decision with whom to cooperate. In doing business, this moment is almost the most key factor influencing the success of the whole business.

Back to the table of contents

Necessary information to open any outlet

So, regardless of which market is chosen and the product that will be sold, there is a basic set of rules that any novice businessman needs to know. After making the final decision, you need to contact the market administration and find out the conditions for renting premises. It should be noted that in each market they may differ from each other, especially with regard to prices for rent. The premise at the first stage can be taken not entirely, but, for example, half of the pavilion.

Then you will need to officially register your business. For retail the most profitable is UTII, or the patent system. Until the deal gets off the ground, it’s best not to hire a large number of salespeople initially, as it will be difficult to pay the salary at first. Therefore, one assistant will be enough. Working on your own can save you money to pay taxes.

Naturally, important point is the design of the point in such a way that it matches its format. Availability of various advertising banners, brochures, business cards, a varied assortment of the store, promotions and bonuses - all this will attract the buyer. He tends to return to where he was treated carefully. The goods must be stored in dry and ventilated rooms, otherwise it can become damp, moldy - this will definitely scare the buyer away.

The profitability of the store for each individual case will be different. But approximate calculations can be made. For example, for a large product, experts advise to mark up no more than 20-30% of the purchase price. You can bet 100% on smaller goods. The payback will depend on how much is paid for the lease of the premises, on the product itself, since it can be of such a format that in some season its sales grow, and in some season it may fall. And also from other equally important factors. On average, a small outlet pays off in approximately one year, and a larger one in two years.

Many people who decide to start their own business think about opening grocery storeguided by the thought: “all people want to eat every day”. This argument, of course, is weighty, but it covers the very essence of a business idea very superficially.

The success of a grocery store will depend not only on the influx of visitors, but also on a number of other factors. In the process of work, absolutely all the nuances of this case must be taken into account. This includes merchandising, point-of-sale appearance, advertising campaign and even shop equipment.

pros

Market... The food market today is not just large, it is constantly expanding. In stores you can find products not only from domestic producers, but also from foreign ones. At the same time, imports are growing every year. It is best to open a small store within walking distance. In terms of their payback, such establishments are ahead in comparison with supermarkets, because a person often pays attention to exactly what is at hand.
Range... When opening a store, it is recommended to fill its assortment with what is sold at a competing outlet. Despite the fact that the products will be similar, it will bring you profit, especially if the establishment is within walking distance. Not every person, including retirees, wants to go to a supermarket on the next street when a store with the right goods is near the house.
Wholesale supply... If the wholesale supply system is well developed, then you will not have to go and purchase goods yourself. The representative offices of wholesale companies will advise you on what product will be most in demand in your store. They will help you draw up a purchase order and deliver products to your store.
Stock of goods... In most cases, stores make purchases food products several times a week (1-2 times). Thanks to this, you can avoid the fact that old goods will lie on the shelves (its volume is calculated in advance for 1-2 weeks of sales). Dairy and bakery products are calculated on average for 1-2 days of sales.
Low level of staff... You do not need to hire salespeople with special knowledge or qualifications to work in the store. At the first stage of running a business, you can refuse to hire qualified employees, and hire cheaper personnel, thereby reducing wage costs.
The store's pricing policy is proportional to inflation in the country... As a rule, the prices of goods rise at the suppliers of food products several times a year. This is due to rising prices for the raw materials from which products are made, as well as fluctuations in currency rates. Thus, prices in the store rise at the same time as prices in the entire market.

When forming pricing policy the annual inflation rate should not be taken into account. All you need to do is keep the product margin at a fixed level. In many industries, an increase in the price of a product can be quite risky, because you can lose a significant part of customers. Therefore, entrepreneurs keep the price as low as possible, thus working at a loss. A grocery store has practically no such problem.

Minuses

Workload... A large volume of the store's work will be primarily associated with the purchase and acceptance of goods. In practice, the average level of mark-ups for food products ranges from 10 to 20 percent. Thus, stores profit from the volume of goods sold. If the outlet has a high turnover, then you will have to make several purchases every day. To facilitate the work, it is necessary to deliver the goods to the arrival in specialized programs, for example, "1C shop".
Shortage of goods... In most stores, shortage is the main reason for the drop in profits. This may be due to the theft of buyers, sellers, mistakes when receiving goods or in the work of cashiers. To avoid a shortage of products, it is necessary to appoint personnel and buyers responsible for the theft. It is also worth noting that the shortage leads to a decrease in the efficiency of the staff, because it is followed by deductions from the workers' salaries.
Monitoring the shelf life of goods... Since the shelf life of most food products is limited, it is necessary to organize a certain control system in the store. In accordance with it, the product is divided into one that can be sold, and one that has an expired shelf life. Some damaged goods can be returned to the supplier. In any case, the store will always have products that must be written off from the sale or deducted from the salaries of those responsible for them. Write-off of goods and deductions from wages can do some damage to your bottom line.
Supervisory authorities... Food products that will be sold in your store, alcohol and tobacco products have a certain time frame. It is impossible to keep track of each item purely physically, so the store may experience certain violations related to the implementation. If violations are found, you will have to pay fines, which are currently quite high.

How to open your own store in the following video:

Registration of an individual entrepreneur or LLC, required documents

First, you need to register your business. The first thing is to choose the form of your organization (it can be). The choice of form depends on which store you plan to open. If this is a point of walking distance, an individual entrepreneur (individual entrepreneur) is quite suitable. If in the future the store is expanded to trading network, it is better to choose LLC.

For your business to be legal and compliant with the law, you need to collect and prepare the following documents:

Certificate of registration of an individual entrepreneur or LLC.
Premises lease or purchase agreement.
Certificate from the sanitary-epidemiological station.
Conclusion from the fire department, confirming that the room meets all standards fire safety and does not pose a threat to the life of staff and visitors.
Contract for the conclusion of sanitary measures in the room.
Food waste disposal contract.
Garbage collection agreement.
Staff medical records.
Buyer's corner with everyone necessary documents: license for entrepreneurial activity, reference and legislative information, a book of reviews and suggestions, documents on the sale of products in the store, certificates from the sanitary and epidemiological station on the compliance of products with sanitary standards.
Sales certificates and tobacco products.
Quality certificates.
Certificates and documents for the cash register.
Certificates for entry into the commercial register.
Instrumentation documents.

Selection of location and premises

The main task before opening a store is to choose its location. The revenue will depend on this. According to statistics, about 50 percent of the profit depends on the location of the point. If the location is not chosen correctly, the business can be considered burned out.

To choose the right place, you need to analyze the so-called preferred zones in your city and open a store there.

You also need to choose commercial premises... His choice will depend on which store you are going to open. If the establishment is within walking distance, then the room should be chosen small (30-50 sq. M.), When opening a supermarket or mini-market, the area should be from 150 to 300 sq. m.

Choosing a trade direction and format

The most profitable form of store is considered to be a supermarket. Such shops can be opened both on a small area and on a large one. For the buyer, they are convenient because the goods can always be viewed and checked the information of interest (for example, composition or expiration date), and only then pay for it at the checkout.

If you plan to sell only certain products, then ideal option will be the choice of the "counter-seller" format.

In such cases, buyers, especially retirees, will be able to consult with the seller when choosing the right thing. If your store has friendly sellers, then the flow of customers will be high.

The choice of the direction of trade and the format of the grocery store will depend on what kind of institution you plan to open, as well as on its location - in a village, village or city.

Necessary equipment

To store products, you need to purchase the right equipment. First of all, you should purchase refrigeration equipment, racks, cash register equipment, freezers.

In addition, you need to purchase inventory: lockers, carts and baskets for groceries. If the store sells homemade products (for example, salads, fish, meat), then you should definitely buy knives, cutting boards and other similar inventory.

Staff recruitment

If you do not have the required experience in recruiting, it is recommended to hire directorwho is well versed in a similar issue. In addition, he must know the range of products, properly organize the working environment and optimize it as much as possible.

The store should be hired several sales consultants in shopping room, replaceable sales cashiers (if you open a supermarket). Also take care of store security, which you can hire yourself or by contacting special security agencies. If you wish, you can hire several loaderswho will unload the goods.

How much is it?

Here you should carefully define all the income and expenses that will accompany your business. As soon as this estimate is drawn up, you can think about opening your point.

Main expenses:

Premises rental - 100 thousand rubles per month.
The salary for employees is about 150 thousand rubles a month.
Equipment purchase costs - 300 thousand rubles.
Food costs - 500 thousand rubles.
Additional expenses - 100 thousand rubles.

According to rough estimates, the opening may require at least 1,150,000 rubles.

How to advertise a point

To open shop bring a steady income, you need a constant stream of buyers. For this, various promotionsthat will favorably distinguish your outlet from the rest.

First of all, you need to try to make the opening as noisy as possible. You can decorate the entrance to the store with balls, organize interesting events... One of the best options will become a competition in which visitors can win household appliances (electric kettle, microwave oven, etc.).

You should definitely consider a discount system. The best option - issuance of discount cards for a discount of a certain size.

A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or entrepreneur, get up at 8 in the morning, when factories and factories in the country were already in full swing, and earn as much as your energy will last. Over time, the demand for marketable goods began to fall. This was facilitated by covered pavilions, tents, departments in super- and hypermarkets. In fact, the goods have moved under the roof, where it is dry and warm. Buyer buying there poor quality product, knew who to turn to to replace the marriage or return the money. And for market traders, these are difficult times.

Does it make sense to open a point of sale on the market

Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work pretty quickly begins to shape your new lifestyle. For trade, you need a certain warehouse of character and quality, which you cannot do without: sociability, enterprise, analytical warehouse mind. And, of course, you must be able to count well and quickly. No matter what difficulties market traders face, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So there is some sense in trading the market. When you are your own head and boldly manage your time and finances, it is always pleasant.

Tips Before ...

You still have time to bargain, so do not rush into market relations at breakneck speed. First, you need to solve several important issues. Decide what you will sell. It doesn't have to be clothes, shoes, or food. Services can also be sold, such as repairing shoes and boots, making keys to locks, or fixing clothes. Do what you are interested in. Is the child growing up? Trade children's shoes and clothing. Do you like delicious food? Sell \u200b\u200bfood. Do you like gardening? Sell \u200b\u200bseeds, seedlings, vegetables and fruits. The main thing is that you get joy from the process. In addition, there is a small plus: you can always use an item that was not sold on time.

Now about the markups. There is a simple rule here: the greater the turnover, the lower the margin, and vice versa. Money must work, be constantly in circulation. Only on cheap small things you can throw 200-300%. In general, before all over the world, on average, they traded for 10% of the profit. And this was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products, you will be offered the third for free. It is easy to calculate how much the seller “welds”.

Do not sell products that are already piled up in the market. Firstly, they will be badly bought up, and secondly, it is possible to have a serious conversation with neighboring competitors. Since we are talking about them, we must honestly say that no one is waiting for newcomers with open arms on the market. All spheres have already been divided there, so "a place in the sun" will have to be won. It is important to find good suppliers in order to buy the product at a low price. The greater the difference in the cost of "wholesale / retail", the more opportunities for price reduction if the goods suddenly do not go. It is necessary to take into account such a factor as seasonality. Some goods are better bought in the summer, others are more actively bought up in the winter. Plan your assortment for profit any time of the year.

Some helpful tips

One of the main figures in the market is the administrator. He can influence various events. He wants, and your point will be in the most passable place, but if he does not like it, you will trade in the backyards. Therefore, you need to be friends with the administrator. This person will help you "sort out" difficult situations. He can also create them for you, if you do not find a common language. If you have already decided which market you will trade in, do some research. Walk around the market, see where people are mostly crowded, if there are empty seats. Talk to traders about topics that are important to you, but do not admit that you are going to trade here.

At first, stand behind the counter yourself. So you get to know the market better from the inside, see what the daily revenue will be. In the future, if things go well, you can't do without a salesperson. But never trust them. These are such people that they will gladly cheat not only buyers, but also you for the company. Therefore, from time to time you need to arrange a check on them, sending reliable people under the guise of buyers. These can be your relatives, friends, acquaintances. Let them see if the seller is overpricing in your absence, putting the difference in his pocket, and not cheating the buyers. Otherwise, the seller must be changed. Don't be afraid to experiment, suggest new products. Prepare for the holidays in advance and thoroughly. With a successful scenario, on such a day, you can make a monthly proceeds.

Organizational moments

So, you have thought everything and are ready to trade in the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is an empty seat. In case of a positive answer, find out the rental price, inspect the place. By this time, you should already know its approximate passability, it was not in vain that you went to reconnaissance. If the conditions suit you, you can draw up a contract. Do not immediately count on a "bread" place. Life in the market goes on as usual, someone comes, someone leaves. Over time, you can improve your conditions. The main thing is to try not to quarrel with anyone.

The second step is going to the tax office to get a work permit. There you will be advised what documents you need to provide in order to become individual entrepreneur... While the permit is being issued, you can start selecting an assortment of goods so as not to sit around. Think and about appearance your his trading place... Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are on the market all the time, so they will notice a new point right away. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give the bonus to the very first customer. He, like the first love, is remembered for a lifetime.

When you have a salesperson, set him a fixed salary in a small amount, and make the main part of his earnings dependent on revenue. This will be a great incentive for your assistant. The seller must be well versed in your product to help the buyer professional advice, be polite and courteous. Your profit will depend on many factors, and all of them need to be considered. Experts say that if a point of sale on the market is organized correctly, the initial investment in it pays off in a year. So, everything is in your power. Good luck and prosperity!

Mikhail Vorontsov