Tatar language project. Educational project Teaching Tatar as a Foreign Language. LLC "G Di Inno"

Project author

Brief annotation of the project

Theme project - Bushny bushka bushatam

Focused on 6th grade students. It is designed to enrich the vocabulary of students, use the learned grammar in writing and speaking, train the perception of sound information (listening). The main focus of the project is the development of logical thinking, intellectual skills, self-examination and mutual examination skills, education of attention, sustainable interest in the subject, the ability to communicate and collective activity.

Guiding Questions

Why we study the Tatar language

The impact of learning foreign languages \u200b\u200bon modern society

Discussing free time planning skills

Perception of foreign auditory information

Development of communication skills

Correct wording of your thoughts in Tatar

Project plan

STAGE 1 - Organizational moment

Greetings from the teacher. Dialogue with the attendant. Phonetic charging. Communication of the topic and objectives of the lesson.

STAGE 2 - Project implementation

1) Repetition of the passed material and its consolidation. Homework check.

2) Formation of new knowledge, skills and abilities. Communication of the topic and objectives of the lesson. Motivation.

3) Vocabulary work. Replenishment of vocabulary.

4) Work with the textbook on the content of the text.

5) Securing new material. Listening.

6) Getting answers to security questions.

3 STAGE - Final

Summarizing. Homework. Reflection. Grading.

Teacher publication

Search for resources by project

Monitoring and evaluation methods

Assessment of the progress of students in the project (included observation of teachers).
Total assessment based on the results of the project (according to the criteria for each stage) - external expertise

Materials for support and support of project activities

Useful resources

Safiullina F.S., Fatkhullova K.S. Tatar language. Intensive course. - Kazan: TaRIKH, 1999 .-- 448s. ...
Safiullina F.S. Tatar for every day. Self-study guide. - Kazan: TaRIKH, 2001 .-- 352 p.
Internet resource: List of educational and methodological publications

Slide captions:

Planned results when studying the work of Klara Bulatova “Shushy yaktan, shushy tufraktan without” on Tatar literature (uku) Project work The work was performed by: teacher of the Tatar language and literature MBOU “School №21” Almetyevsk Davletshina GR Scientific supervisor: Masnavieva A.I. - Ph.D., associate professor

Concept of the project The standard sets out the compulsory subject areas and the main objectives of the implementation of the content of the subject areas of primary general education. One of which is literary reading: literary reading in the native language: understanding literature as a phenomenon of national and world culture, a means of preserving and transmitting moral values \u200b\u200band traditions, understanding the importance of reading for personal development, the ability to consciously perceive and evaluate the content and specificity of various texts, achievement the level of reading competence necessary for continuing education, the ability to independently choose the literature of interest.

The goal of the project Formation of metasubject results in the study of the work of Klara Bulatova "Shushy yaktan, shushy tufraktan without" on extracurricular reading (uku)

The objectives of the project are to form personal learning actions: to instill in the child a love for the word, language, and most importantly, for reading, awareness of oneself as a citizen, as a representative of the Tatar people, of a certain culture; fostering a sense of patriotism; essential and additional information to form cognitive educational actions: to be able to express their assumptions about the topic, the characters of the work, the sequence of events; to form communicative educational actions: to be able to consciously and arbitrarily build a speech utterance, express their thoughts: to build a logical chain of reasoning

To form personal learning actions to instill in the child a love for the word, language, for reading, awareness of oneself as a citizen, as a representative of the Tatar people, a certain culture, education of love for the native land

Means of achievement - ireshү ysullary Shigyr yne uku. With үzlek өstandә ash. Shigyr not echt әn, pyshyldap uku. Shigyr ne sәngatle ittep uku. Shigyr not gorurlanyp uku. Kyr tyulau.

Clara Bulatova who st?

Klara Garif kyzy Bulatova 1936 yelny мар 18 Martynda Tatarstan ASSRnyң Sarman regions of the Tatars Karamalysy avylynda hezmәtkәr gailәsendә tugan. Anyң әtise dә, әnis dә ukytuchylar bula, shuңa kүrә Klaraga bala chaktan uk әti-nilәre belәn bergә ber tөbәktәn ikenche tөbәkkә kүchen yөrergә һәm tөrle avylrend mәktәpyr. 1944 elda ul Sarman raioninyң Yugary Chyrshyly avylynda berenche klasska ker к, өchenche klasstan Loke avyly җideellyk mәktәbendә uky, ә urta belemne Sarman urta mәktәbendә 1954 elda alyp chyga. Shul uk elnyң kezennәn K. Bulatova hezmәt yulyn bashly - Tүbәn Lәshәү mәktәbendә bashlangych klasslarda balalar ukyta, annan soң tөzeleshtә ashli, Әlmәttәge kenkүresh kombinatyndaөkashychyr 1962-1965 yellard st yaңadan mәktәptә - Әlmәt districts Kolshәrip avylynda tel-dәbiyat, tarikh ukyta. Shunda, 1964 elda, CPSU safflaryn alyn.

1965-1969 Ellard K. Bulatov V. I. Ulyanov-Lenin issemendәge Kazan dәүlәt universities универс Tatars tele һәm әdәbiyaty bүlegendә uky. Uku belәn bergә iat eshen dә dәvam itterә: 1965 elda anyyң shigri bәilәme "Duslyk" isemle kүmәk Kyentykta basylyp chyga. Shagyirәneң isme tәnkyytә әyly sүz belәn telgә alyna bashly. 1967 yelda "Yazlar alda" isemle mөstәkyil kitaby - lyricist shigyrlәr Kyentygy dөnya kүrә. 1965-1969 Ellard K. Bulatov V. I. Ulyanov-Lenin issemendәge Kazan dәүlәt universities универс Tatars tele һәm әdәbiyaty bүlegendә uky. Uku belәn bergә iat eshen dә dәvam itterә: 1965 elda anyyң shigri bәilәme "Duslyk" isemle kүmәk Kyentykta basylyp chyga. Shagyirәneң isme tәnkyytә kyly sүz belәn telgә alyna bashly. 1967 yelda "Yazlar alda" isemle mөstәkyil kitaby - lyricist shigyrlәr Kyentygy dөnya kүrә.

Klara Bulatova “Shushy Yaktan, Shushy Tufraktan Without” Shusha Yaktan, Shushy Tufraktan Without Kitә kalsak үzgә ber yakka, Tallar Qyrlap, chishmәlәre chyңlap, Yankelәr elap ozata.

Shushy yaktan, shushy tufraktan without. Chittә yөrsәk, shuңa kүrәder Chishmә chyңlap, өyankelәr elap, Tallar җyrlap tөshkә kerәder.

Shushy yakta bezneң ezler kalsyn, Miras bulip killer yashlәrgә. Shushy yaktan, shushy tufraktan without, Shul tufrakta yazsyn yashәrgә.

Clara Bulatova sүzlәrenә yazylgan җyrlar Bәlki syn үzeder Kyzara Indus milәshlәr KYR chyktym, yulga chyktym Kyңgyrau chәchәklәre Onytma (ikenche embodiment) Su Buendía kyak үlәn Tamchy җyry Tugan- yak sagyshlary Tөshtә kүrdem Shusha Yaktali, Shusha tufraktan without Shushyndy tynych tөnnәrdә Yazlar kaytty Yazlary erakta gomeremneң Yazmyshymda yazlar bulip kal Asylmaly k ү lane

Form regulatory educational actions to be able to build a sequence of analysis, build a plan with the highlighting of essential and additional information

Means of achievement - ireshү asullary Shigyrdә K. Bulatova tugan yagybyznyң maturlygyn kүrergәnichek өyrәtә? Sez tugan җirebezne kaisy yaklary beln gorurlanasyz? Әlmәt kaisy yaklary belәn kunaklarny җәlep itә ala? Shigyr өstandә ashlәgәndә sezgә kaisy syynyftashlarygyznyң fikerlәve oshady? Sez alarnyң eshen nichek bәyalәr idegez?

Form cognitive learning activities to be able to express their assumptions about the topic, sequence of events

Means of achievement - ishү ysullary Shagyyr nәrsә beln gorurlana? Gorurlyk hislәren nichek chagyldyra? “Shushi yakta bezneң ezler kalsyn, Miras bulip killer yashlәrgә. Shushy yaktan, shushy tufraktan without, Shul tufrakta yazsyn yashәrgә. ”Digәn yullarny sez nichek aңlyysyz? Shigyrdә nәrsәlәrgә igtibar birelә? Әlmәtne kүrergә kilgan kunaklar nindi karash, nindi his-toygylar belәn kitә ala?

To form communicative educational actions to be able to consciously and voluntarily build a speech utterance, express your thoughts: build a logical chain of reasoning

Means of achievement - ishү ysullary Sezgә “Shushy yaktan, shushy tufraktan without” ”shigyre oshadymy? Shigyr nursә turnda? Shigyrdәn chygyp, Әlmәtneң tabigate turenda sez nәrsә әytә alasyz? (ukuchylarnyң zhavaplary nigezendә dәftәrlәrdә esh alyp baryla) Shigyrdә sez kүrep belgәn urynnar barmy? Shigyr asha shagyirneң nәrsә әytәse kilә? Ni өchen sez shulai deep uylysyz? Fikeregezne rasklagyz.

Expected results of the project implementation Children will have an interest in the word, language, and most importantly, in reading. An awareness of oneself as a citizen, as a representative of the Tatar people, a certain culture, a sense of patriotism is being formed. Learn to build a sequence of analysis, build a plan highlighting essential and additional information. They will learn to express their assumptions about the topic, the sequence of events. They will acquire the ability to consciously and arbitrarily build a speech utterance, express their thoughts: build a logical chain of reasoning

Kullanylgan әdәbiyat Basic information about the new federal state educational standard for primary education http://pichscool.ucoz.ru / index / fgos_novogo_pokolenija / 0-33 Karabanova, O.A. Learning to learn! What are universal learning activities and why are they needed. [Electronic resource]: http: // www.prosv.ru / umk / perspektiva /info.aspx?ob_no\u003d12250 Dautov R. Balachak әdiplәre. - Kazan: "Mәgarif" nәshr., 2002. Kauryy rope - Җil Atym: Sh igyrl әr, poemalar / Bulatova K.G. - Kazan: Tatar Kit.n.shr., 2006.-286b. Clara Bulatova. Yashel kalam. - Kazan: Rukhiyat, 2003 .-- 160b. Sәyakhәtnamәlәr: shigyr lәr / Klara Bulatova. - Kazan: Tatar.kit.nәshr., 2013.- 127b.

The owner of a Kazan IT company on how gamification is conquering business: games are ordered even for the defense industry and police

“Mobile games are a mortgage without an apartment at the end. You will be cleverly scouted to buy crystals to rebuild the Smurfs village. And they will suffer if you don’t pay monthly, ”says Yan Shevchenko, owner of the Kazan studio GD Forge, about the intricacies of the gaming industry. He told BUSINESS Online about why exactly she got orders from Aeroflot and Pirelli, what games businessmen are playing today and how this industry is similar to the film business.

Yan Shevchenko: “We want to tell the world a maximum of amazing and most technologically advanced stories. We have a whole stack of them " Photo: Sergey Elagin

"MOBILE GAMES IS A MORTGAGE WITHOUT AN APARTMENT AT THE END"

- Yan Vladimirovich, what does your company specialize in?

- On game and near-game projects. We usually say that we are making innovative graphics applications. We planned to create classic games and entertainment apps. But suddenly they felt that there is a great demand for business products. We started with the development of simple marketing games, some short advertising events in the company, events. Gradually, this developed into the fact that they began to order powerful enough gami cation modules for ourselves, for employees, for customers in order to create additional levers of motivation.

- What motivation are we talking about?

- This is a subtle game of managing the needs and desires of the client.

- Are there many companies like yours in Kazan?

“In the local market, we are the only ones who make custom games. There are competitors in Moscow and in several other cities. IT companies usually have programmers, project managers, and so on. But there are no people who would be engaged in creative tasks. And we can do everything that concerns the feeling of beauty artistically and beautifully. We take up ordinary applications, if only we are interested in it: by the field of activity or the complexity of the task. For example, now we are working on an amazing project - we will unify the legal service.

Photo: Sergey Elagin

- Was it the customer's idea?

- Yes, but we came up with the implementation together. It promises to be really interesting and useful. When you have to work with legal documents, it is convenient to have everything you need in one place. But not like that: here I discovered it is no longer relevant, here too. Or different sources provide a different list of documents. As a result, in order not to get into a mess, you collect a lot of unnecessary papers.

Our kind of motto is Fair Games. It is both fair and fair games at the same time. Paid like a movie ticket and play for fun. Our robotic horse with a rock and roll screensaver will entertain to the last. That is, the game is not made in order to shake the maximum money out of you.

- And it happens otherwise?

- Almost all mobile games are a different case. This is a mortgage without an apartment at the end. You will be cleverly scouted to buy crystals to rebuild the Smurfs village. And they will suffer if you do not pay monthly. ( He laughs.) That is, it is always, to one degree or another, psychological blackmail. And we tell cool adult stories. In other words, we do what we would play ourselves.

— Who usually orders you game projects?

- First, individuals. More often than not, these are people who “cut off” in other spheres for 40 years, earned a lot of money and suddenly remembered: “But I had a dream!” That is, they have a game itch. The second is companies.

"WE CAN MANIPULATE THE USER IN FINE AND ELEGANTLY"

- How did you approach this topic?

- Since childhood, I dreamed of creating games. This has been my hobby since I was 15.

- You probably grew up in a family of techies?

- No, I have an ordinary intelligent family: my mother is an economics teacher, my father is a doctor. I was born in Estonia when it was still part of the Soviet Union. Then we moved to Ukraine while it was part of the Soviet Union. Then - to the Far East. Thank God he remained part of Russia ( laughs). As a result, we ended up in Kazan, because my mother is from here. I went to study at the National Humanitarian and Technical Institute of the Volga Region - just to get a diploma: I always knew that self-education would come first for me. But when I was in my sophomore year, his license was revoked. I transferred to Chuvash State University. I suddenly liked studying at such a large, serious university, where there were many teachers of the old school. In the specialty "Automated information processing and control systems" we learned about the methods that are applicable to the aircraft and to the software product.

When employees of the Yoshkar-Ola office of a large Russian game development company, Elephant Games, came to our university, I showed them what I was doing for myself. They admired and offered me, then a fourth-year student, to head the Cheboksary branch.

- What exactly did you demonstrate to them?

- It was a first-person fantasy story game. I have recruited fellow classmates. By the way, many of them are still with me. We managed to make several products that showed themselves very well in the international market: they took top places in ratings, sales charts, and so on. For example, my very first project - the online game "Lost in the City" - was probably translated into 12 languages \u200b\u200baround the world. It was very popular in Japan, in America ... As a result, I even somehow found it in a basket in the M.Video store, already in Russian.

Photo: Sergey Elagin

- Yes. My portfolio is in the credits.

- Percentage of sales? No. Although at that time I was part of the top management, I worked for a salary. And, to be honest, it didn't matter. During my student years, I myself was ready to pay for the opportunity for creative self-realization at the international level ... I immediately reached the peak of my career: I took all key positions in one person. He worked at the head office in Yoshkar-Ola, opened a Kazan branch. And then I decided that everything, I want to do projects according to my own rules. We started almost three years ago as a four of us with a small service - developing game documentation for other companies. The first order for the game appeared only three months later.

- And for whom did you make them?

- Games have become fashionable not only in the classical sphere, but also in marketing and advertising, and in many other places in business. At the heart of any game are psychological manipulative techniques. They are used very well in business as well. This is where the term gamification emerged, when game principles are applied to any process. For example, when you share your data on social networks, they tell you: “Add your phone and you will be the best person on earth. Now name your e-mail and you will be just awesome. " And so you will be lured and lured until they receive all possible contact information to strengthen their advertising platform.

Gamification is, if not yet a standard, then on the verge of a standard. Our game designers are responsible for such subtle matters as excitement, goal achievement, encouragement, additional motivation. And we can subtly and gracefully manipulate the user so that he will do what the customer needs.

Photo: Sergey Elagin

"THE PURPOSE OF EACH COMPANY IS TO GET IN THE POCKET OF THE USER OF THE SMARTPHONE"

- Do you work more for the Tatarstan market?

- Half of the orders in our portfolio are federal: from Moscow, St. Petersburg and so on.

- Why do they prefer to work with you?

- In the Mother See, the price tag can be five to six times higher. That's a lot, considering that IT product development is not cheap anyway. In short, in Moscow you also pay simply for being Moscow. It is also a quality issue. Our IT Park and Innopolis attract a large number of specialists. Working in the gaming industry is not just creating another website, here you create a whole virtual world.

- The rest of the orders are in Tatarstan?

- Local orders are only 30 percent. The remaining 20 are foreign, including Ukraine and Belarus. Although this may actually be an order from afar: they know how to look for orders in the foreign market.

- How many orders have you completed?

- We already have about 40 projects on our account. For example, here is a report from the Rosatom Academy with infographics. It would seem like a thin magazine. But on certain pages of it, labels have been inserted. Thanks to them, it was possible to fit a lot of information into the report - it can be seen using a smartphone. This is augmented reality. And we have made countless children's coloring pages with augmented reality: cartoon characters come to life in a smartphone in the colors the child painted them in.

“IT specialists are terrified of the business environment. They are generally introverts, they sit in the office, focusing on one task " Photo: Sergey Elagin

In general, augmented reality works very well in marketing. For example, a company makes chocolates. You can use augmented reality to bring the labels to life. This does not require changing the production process. It is enough to issue an advertising campaign: “Install our application. Scan the labels of all types of our chocolates and collect all the monsters. " First, the children will force their parents to buy them all these chocolates. Secondly, the company will now always be able to address its consumer through the application with the announcement of new products, promotions or games.

- Is this already modern marketing?

- Yes, and quite advanced. Now the goal of every company is to be in the pocket of a smartphone user. Because 70 percent of every website's visitors are mobile devices: people access them from their phones.

Or, for example, we did a project for Aeroflot called Aero Games: two hours before the plane takes off, you can earn miles. First, real users can really shrug off tedious wait times. Or give it to a child: he plays and at the same time earns miles that can be spent on flights. We've got a good product that increases loyalty to the company. We are very proud of him. This is user gamification. In other words, managing them. And there is gamification of employees. If your company has three thousand sales managers and all these are young people, it is not enough for them to work just for money: they want to compete with a friend or the whole crowd to challenge a branch from another city. It can be its own little gaming social network, during which participants receive awards. The points earned can be spent in the store. If you need to stimulate managers to sell a new product, you can assign a different type of reward: there were coins, but here are stars. And only the stars can buy Lexus. It will be received by the one who first accumulates for it. And now they have to learn how to sell a new product. But the motivation is not negative: not "we will be fined if you do not fulfill the sales plan," but more intangible.

“For example, here is a report from the Rosatom Academy with infographics. It has labels inserted on certain pages. Thanks to them, we managed to accommodate a lot of information - you can see it using your smartphone "

Or, for example, why splash in the mud to see on the spot how a cottage community is being built, if you can put on a virtual reality helmet on a person and he will visit a hundred cottages in a day without leaving the office. Virtual reality is well integrated into the business process, and at all levels: from staff training to final marketing.

- Do customers expect creativity from you?

- Sometimes we are approached with a ready-made technical assignment. Sometimes people are asked to help develop a concept. We do up to simulators - in a virtual reality helmet, a person learns to work with equipment. How often does it happen? Take a beginner. He starts working, spoils the raw materials, the machine.

And with a simulator, he will first go through a rough draft. This is a hot topic. We have received orders for the manufacture of similar simulators for several large industries, including those of defense significance. I cannot name them, we are often bound by a nondisclosure contract. This is the problem of the portfolio of all IT companies: far from the most “tasty” remains in it. We, the final performers in the chain, are presented with a choice: either money or a mention in the portfolio. Often they pay well for concealment of authorship.

- Why do they do it?

- They want to disguise that they are not the performers. Usually they get a contract, they find a contractor. The difference in pay is their income. A huge number of agencies simply dispatch applications. Actually, it's not that bad. When you come to some giant corporation, you can hear: "Fi, who are you?" And these agencies already have a reputation, and through them we get the opportunity to work on this or that interesting product.

For example, we are currently creating a crime scene investigation simulator. The student, using the correct tools, must correctly collect and preserve evidence. Both we and the customer hope that it will become a good teaching aid for students of higher educational institutions of the Ministry of Internal Affairs.

“Many people think that making an IT product is like building a house. Here's an estimate, here are the workers: why is there no home on time? " Photo: Sergey Elagin

"IT IS NECESSARY TO SEARCH WHAT TODAY WILL BECOME AN ADVANTAGE, AND TOMORROW - A STANDARD"

- Is each new project a new experience?

- Exactly. For example, we now know what kind of rake can be stepped on if you undertake to create a collective virtual reality. And how, in general, in real time to synchronize a group of people in one space, each of whom has his own picture of the world, and each still wiggles his fingers, touches something, and everyone sees it. We even make our projects collective.

- Is this also a trend?

- Yes. It's not so interesting to play alone. I want to take part in some adventure with other people. These are the same quest rooms, only in virtual reality. And here you are not limited to the interior: it can be a skyscraper, hell, other planets and worlds. Our favorite thing is to deal with these digital dreams.

If the entrusted project is to our liking - we would have done it ourselves with pleasure - we suggest lowering the price tag in exchange for a share of the income in it. Many plan to sell the final product. They willingly work with us according to this scheme. Because they know: by giving up profit, the studio will be even more motivated for the success of the project. Among them, for example, is the owner of one of the YouTube channels, which has 1.2 million subscribers. He decided to make a game for them: since he has an audience, why not monetize it?

We have amazing cases. Once we were negotiating on the project, but the customer disappeared somewhere. And we liked the idea itself. For example, the Kul Sharif mosque is now inaccessible for people in wheelchairs. And there is no way to install ramps for disabled people there. You can create a virtual reality case. The group goes inside for an excursion. People with disabilities remain outside, but thanks to the virtual reality glasses and headphones, they have the complete feeling that they are walking along the route with others. Looking around, they can even see this or that place as if they were really there. Technically, this is done in the simplest way. You don't need to install anything inside. The guide through the application in the smartphone, seeing the previously shot panorama, controls this virtual tour.

Photo: Sergey Elagin

By the way, at the Forum "Look into the Future" the President of the Republic of Tatarstan was shown our joint application with the "Enterprise Factory". I suggested: "What if we make an entrepreneur simulator that takes the very first steps?" We have developed an inexpensive and interesting concept.

- What is its essence?

- This is the entrepreneur's virtual sandbox. You seem to be subscribed to your own company, which is at the start: a cafe, a furniture factory or a hairdresser. This is essentially a step-by-step guide. First step: write a business plan. The second step already involves several scenarios. A person can intuitively try to lead a business to a set goal, for example, in terms of profitability, and this is tied to real entrepreneurial experience and existing tools. You need to register a legal entity, otherwise sooner or later you will be overtaken by a fine for illegal entrepreneurial activity and so on. It seems to be simple, and at the same time it has educational value.

- And what was the reaction of Rustam Nurgalievich?

- He liked this. He at least promised us support.

- In short, are games more and more in demand in business?

- Application sites were once an advantage, now they are standards. We need to look for what will become an advantage today and tomorrow will be a standard. Then your business will look more attractive than your competitors. By the way, after the recent Forum “Looking into the Future” we have received many orders in the corporate segment. We are even being pulled into one of the blockchain stories.

“Now, of course, there are small private schools in Moscow. But they have a colossal price tag. It is not only commensurate with higher education, it exceeds it " Photo: Sergey Elagin

"THIS MAY BE A SKYSCRAPER, HELL, OTHER PLANETS AND WORLDS"

- Is game development an expensive pleasure?

- Abroad, the budget for the game starts from 50 thousand dollars. Expensive games, depending on the scale and devices for which they are intended, cost 200-400 million. The price of some global games is approaching a billion dollars. In Moscow, a small toy can cost from one million rubles to ten.

- And from what amount does the price tag start?

- The simplest mobile or browser marketing game, like the Flappy Bird that was once heard, costs from 100 thousand rubles. The Vietnamese who invented it once woke up very rich because it became popular all over the world. It is incredibly difficult, because it drives you to white heat and the desire to break your phone, and at the same time, it is incredibly simple. In short, there was some kind of charm in her. If the game is multiplayer and integrated into social networks, and even with some advanced 3D graphics, it will cost more. In general, our price range is from 300 thousand to 7 million.

- Which order was the most difficult?

- Definitely a project of Aeroflot. This is a job with a large complex structure, which has serious requirements for stability. For the most part, this development was carried out by the guys from our branch in Innopolis. We have a good human resource there.

I also remember the project for Pirelli. At first it was just a car with a screen, pedals and a steering wheel, for which we made the software part. In other words, racing. There was a queue to the stand. The visitors liked the ride so much that they even broke the steering wheel twice. And then the customer asked to remake it for virtual reality, so that it could also be delivered in sales outlets.

In general, this is an international trend. In Europe, the largest car dealerships give visitors the opportunity to virtually repaint a car, change its equipment. The demand for such things is growing, and for good reason. Using such innovations, companies enter the luxury segment. Often, an expensive development creates a mega-media channel, because of which everyone will tell and write about this company. This marketing is now considered the most effective - when everyone wants to write about you.

Photo: Sergey Elagin

- Are you targeting the international market?

- And IT has no boundaries. Once you've made a product, it instantly goes to the international market. It just needs to be localized. We use the services of native speaker translators in the countries where the game enters. In fact, this is the only expense. The key is to be able to design products that have potential.

For example, now we have one of our products translated into 12 languages. Accordingly, it is sold in 12 countries, up to China. So at the recent Russian-Chinese congress I was on the subject. I spoke with a delegation from this country. I figured out how to work with them in terms of marketing. The market is huge.

- Was there any interest?

- Yes. We were given a lot of business cards, we sent out our proposals. Waiting for an answer.

"WE WANT TO TELL THE WORLD WITH A MAXIMUM OF FABULOUS STORIES"

- Is your creativity limited to orders?

- For us, this is a way to implement our own projects. We want to tell the world as many amazing and technologically advanced stories as possible. We have a whole stack of them. The problem is that all of this is expensive, everything requires money.

- What exactly are the funds spent on?

- The product is created by a large team of specialists: artists, screenwriters, 3D-modelers, programmers ... We even attract local investors for new projects. Some of them had a childhood dream: making games. But fate led them to success in construction, restaurant business, and so on. It turns out that for some we even fulfill dreams. We plan to undergo international registration next year. We do not want to confuse this direction with outsourcing, we will try to independently learn how to sell our products. In short, become an independent game developer.

"Cartoon characters come to life in a smartphone in the colors the child painted them in"Photo courtesy of GD Forge

- Have you already created something of your own?

- So far we have released a test project. This is a virtual reality attraction: shooting gallery. There is nothing super-revolutionary in it - for us. In general, virtual reality is cool by default. We wanted to know how much a game designed exclusively for virtual reality can bring? To be honest, not very much: the market is small. Therefore, all our upcoming projects will use virtual reality only as an additional opportunity. If you don't have an expensive helmet, it will work like a classic game.

The first two projects are to be completed in February next year. One of them is a harsh horror movie about an entrance. We all find ourselves in this eerie place from time to time. Together with a friend or girlfriend, catching goosebumps is the very thing. It is possible via the Internet or at home, placing laptops nearby, with or without a virtual reality helmet. The second project is a fantastic story with aliens. In general, the most important thing in games is to give the opportunity to experience some unique experience.

- Moreover, the possibilities are endless?

- Information technologies offer more and more powerful solutions: this is artificial intelligence, and neural networks, and blockchain, which is now talked about on every corner. In short, it all depends on ambition and money for marketing. And the opportunities are really colossal.

- It is unlikely that everyone knows about it.

- Such complex words as virtual or augmented reality, gamification, businessmen are generally scared. Therefore, we try to tell them in an accessible way how to keep up with the times. For example, why not try to enter a neighboring region through the application? Get into the pocket of your customers and customers in order to be able to keep in direct contact with them. Customers of any business now have mobile devices. And this is a great way to expand your business.

Photo: Sergey Elagin

"EVEN IF WE NEED AN TRAINER, HUNDREDS OF PEOPLE ARE RESPONDING"

- Behind you is a wall covered with a marker. Is it a work board or a piece of the interior?

- This is marker tape. We dream to paste over the entire office for her, so that where the idea does not come to mind, it can be sketched. It's very convenient: I draw it, take a photo - and you have the results of the brainstorming session. Our game designers are game directors and project managers at the same time. That is, people who have a creative vision of how everything should look like. They create a concept. I just check them periodically.

- How can you manage such creators?

- I have a rule. I definitely participate in the start of each project to make sure that nothing is lost from the concept proposed by the client and that my employees correctly place all the accents during production. But I try to structure the process so that everything depends not on one person. He can burn out, and then everything will end.

- Is it difficult for you to select personnel?

- No. Our salaries are lower than in other segments, but the demand is still high. Even if we say that we need an intern with no experience for a small scholarship, hundreds of people respond. People really enjoy making games. It turns out that they are paid for the pleasure. In addition, here you constantly have to solve various problems, and a person grows professionally very much. Even knowledge at the level of trigonometry justifies itself in our country - the very one about which we at school thought that it would not be useful to us in life. Our staff has grown from three to 50 people in 2.5 years. And there is no turnover as such.

Photo courtesy of GD Forge

“MANY THINK WHAT TO CREATEIT PRODUCT - HOW TO BUILD A HOUSE "

- I heard your emotional speech at the Entrepreneurship Factory. Are customers getting it hard?

- Many people think that making an IT product is like building a house: "Here's an estimate, here are the workers: why isn't the house on time?" While in reality this is not a construction site, but a complex research task. We are forced to name specific deadlines because they are expected of us, and not because we are 100 percent sure that we will meet this time. You have to earn money, pay wages.

If the development of a one-page site will take a maximum of a week or two and the delay is possible no more than a day, then when creating complex games it is another matter. But if you create a project for six months and break the deadline by two or three months, that's already decent. At the same time, we try very hard.

- And there can be penalties?

- Naturally. Classic business contracts do not take into account the fact that their partners are not cement suppliers, but scientists who solve a complex problem bordering on invention. If a programmer stares at the ceiling all day, this does not mean that he was messing around. Perhaps he thereby saved a month of incorrect searches. IT specialists are terrified of the business environment. They are generally introverts, sitting in the office, focusing on one task. None of them in life wants to quarrel with someone. Programmers are believed to have mild autism because their job is to write a line from left to right and repeat it a million times.

- In short, a lot of misunderstanding?

- I'm not talking about the fact that sometimes people are sure - they know exactly how to do it better than you. One reads smart articles - and they just scatter terms. And then they are surprised that everything turned out wrong. It is better to come to us with the most simple task, we ourselves will translate it into technical language. Or they say, "I want blockchain." In such cases, I wonder to myself: "How did you get the need to use a technology that no one in the world still understands, what to apply?"

Informed people are rare. They see only the picture, and what is hidden behind it, do not suspect until you tell it. Unless you work with this company for the first time. Well, advertising agencies always have tons of IT projects, so it's easier to work with them.

Photo: Sergey Elagin

"THE GAMING INDUSTRY HAS ALREADY OVERKENED THE CINEMATOGRAPHER AND THE MUSIC TAKEN TOGETHER"

- Is the gaming industry rapidly gaining popularity?

- In our country, it is not really developed.

- Is there a different situation abroad?

“There's even a government agency that trains game developers. It is a separate industry that already five years ago overtook cinema and music combined around the world. Its turnover is estimated at $ 109 billion, which is only half the turnover of the arms trade. In our country, games are mainly taught in the process, so internship and mentoring are very developed. Now, of course, there are small private schools in Moscow. But they have a colossal price tag. It is not only commensurate with higher education, but exceeds it.

Many people want to try themselves in this industry. Our company becomes an opportunity for them. I have a personal website for a game designer. Once one of the companies offered me a job as a game designer and lead projects. I - and I still have 10 years of experience in the gaming industry - dissuaded them: “Why do you need to go through this hell? Let's better do everything for you. " So personal branding works well too.

In general, the gaming industry is more like the movie business. Studios, having created a game, in the same way find a publisher who sells this game, taking a share for the promotion. The game, unlike the site, is not necessary for everyone. Therefore, in comparison with website developers, our competition is lower. But, accordingly, the demand is lower.

Photo: Sergey Elagin

“IN INNOPOLIS TAXES UNDERSTAND WHAT ISIT!»

- Why did you open a branch in Innopolis? Because of the benefits?

- There are, of course, benefits there: tax holidays are in effect until the end of the year and, possibly, will be extended. But, in general, we got there by accident. It all started with the fact that students from this IT-city began to ask us: "We want to do an internship with you." And soon after that we were offered: "Do you want to become the first game studio of Innopolis?" Why not? We have submitted an application.

We received the status of a resident, one might say, with the blessing of the president of the republic. We have an educational project in the Tatar language. This is a game for young children to help them learn new words with colorful pictures. The business plan was also defended personally in front of Rustam Minnikhanov. We want to join forces with a new local TV channel for children and the journalism department of the Kazan Federal University. We expect to finish working on the first game in a couple of months. Then we will make a whole educational platform. By the way, the office in Innopolis - and we have only five people on staff there - we are considering for growth.

- Do you do business without partners?

- I think we have a family business. Nelly and I - and she's the CEO - have been together for 11 years. I am the owner of this company, and she is the owner of a branch in Innopolis. I can't help but note: in Innopolis, the tax authorities understand what IT is and how everything happens in this area!

Photo: Sergey Elagin

- Are there any peculiarities?

- Usually the tax inspector, in principle, does not understand what money is out of thin air: "How can you be paid so much if you have no spending on resources?"

- Do you have any hobbies?

- The main hobby for us is, of course, business. Once Nelly and I went to the pool. And we will definitely continue somehow. ( He laughs.)

- And the traditional question "BUSINESS Online": your three secrets of a successful business?

- The first is to do what you burn with. That is, the business should also give you pleasure. The second is to do what you yourself understand. And third, at least do it yourself first. If you did not create a business blindly - did it by hand, and not only read about it in books - you have an understanding of what processes are taking place in your company. These three terms worked for us. I understand every aspect of creating a graphical application: initially I drew myself, wrote music, and programmed.

Company business card

LLC "G Di Inno"

Year of creation - 2014.

Areas of work - development of games, projects of virtual and augmented reality, gamification of business processes.

The number of employees is 43.

Founders - Yan Shevchenko (100% of the authorized capital).

Turnover - 29 million rubles (2016).

Executive business card

Shevchenko Yan Vladimirovich

Education

Graduated from Chuvash State University. Lenin with a degree in Automated Information Processing and Control Systems (ACS) (2009).

Labor activity

2008–2010 - LLC "E-studio" (Elephant Games), head of the branch in Cheboksary.

2010–1012 - E-studio LLC, project manager at the head office in Yoshkar-Ola.

2012–2013 - OOO E-studio, head of the Kazan branch.

From 2014 to the present - the head of the GD Forge studio.

Marital status: Not maried.

Anastasia natalina
Creative project for teaching the Tatar language "In the circus" - "Circus"

Creative project

"IN circus»

Structure creative project

I. Explanatory note:

1) Passport the project:

Participants the project: children and educators of the preparatory group,

teacher assistant, parents.

Implementation period: 1 week from 03/11/2013 to 03/15/2013

A type the project:

By the number of children - group

By the dominant method - role-playing

For educational areas: "Communication", "Cognition", "Artistic creation» , , "Physical Culture", "Socialization", "Work", "Safety", "Music", "Health".

Preschool methodology education: « Teaching the Tatar language to Russian-speaking children» .

2) Relevance the project.

“It brings up everything: things, phenomena, but above all - people. Of these, parents and teachers are in the first place. "

A. S. Makarenko.

We live in a beautiful republic Tatarstan... We value the well-being of our native land, but against the background of these charms we forget about the second state tatar language... According to the famous writer GD Grachev, “bilingualism is a dialogue between the worldviews of the world's systems. Moreover, the result is stereoscopic vision, volumetric thinking. On the other hand, at this level appears fruitful self-criticism of thought and word. For "Bilingual"living between two models of the world, clearly feels the insufficiency of each of them, which does not see the self-confident "Monolingual", no matter how great language he did not think". Studying another language - Tatar children have a much more voluminous and multifaceted idea of \u200b\u200bthe world, this is wealth. They begin to understand that the world is multifaceted, we are all friends, this is a great social experience for our children. "The child must learn to openly express your thoughts in Tatar, emotions, feelings. Such an expression is possible in dance, drawing, singing, theatrical activities, writing stories, and playing. All of the above, in our opinion, can be covered by any one topic, in our case the topic “ Circus"... There is not a single child who would not be interested circus... Everyone loves him. Children dream of becoming circus performers, act as brave trainers of wild animals, turn into real wizards and amaze the audience with all sorts of tricks. And, of course, there is one dream for everyone - to become clowns, to make people laugh. After all, if you look from the point of view of adults, then a clown is a big child: mischievous, seemingly awkward, touching and always kind. Maybe that's why all children are close to this image and they so want to become one. We decided to give them this opportunity.

3) Purpose: improve the quality of knowledge tatar language in children through role - play activities.

Tasks:

Educational:

. ("Cognition")

Exercise children to count within 10 per tatar language. ("Cognition")

"Animals", "Primary colors", "Execute the command" (bure, krpe, at, ayu, tch, tychkan, tlke, zgr, kyzyl, ak, sary, kara, yashel, sikere, yokly, utyra, zhyrly, uyny, biy, ygere, ech) ( "Communication")

Form an idea of \u200b\u200bthe road safety rules during the excursion ( "Safety")

Expand understanding of adult work (juggler, trainer) ("Work")

Developing

tatar language("Cognition")

Form the need for physical activity ( "Physical Culture")

To form a desire to organize role-playing games ( "Socialization")

"Socialization")

Develop creative initiative"Artistic creation» )

Continue to develop an interest in fiction at tatar language("Reading fiction")

creative imagination... Develop creative skills("Artistic creation» )

Develop children's desire to sing and finish tatar melodies of songs and funny melodies ( "Music").

Educational

"Safety")

To cultivate the ability to negotiate, establish contacts in a joint game ( "Socialization")

"Work")

tatar language. ("Socialization")

Raise interest in the various available types of motor activity ( "Health")

4) Expected pedagogical results.

II. Theoretical justification the project

Methodology teaching a second language is a branch of pedagogical science and has its own goals, objectives and content. However, not all methods used today learning can develop the necessary speech skills and abilities in preschoolers with maximum success, since they rely on the laws of mechanical memorization. And this, in turn, negatively affects the formation of motivation in children for this type of activity. Practice itself puts forward before science the need to update the content learningbased on the characteristics of children's development: creative thinking, word-creation and play as a leading activity. In many ways, these patterns are due to the characteristics

children's perception. Features of mastering the second tongue in preschool age are associated with the immediacy of children's perception, openness towards people who speak another language, with spontaneous mastery of other forms of communication.

A preschool child does not realize why he needs to know the second

language... The adult's goals are too abstract for him. Motivation of preschoolers works according to the principle "Here and now", that is, the child is not set by distant goals. Therefore, the whole process of comprehending the second language builds up as a process satisfaction of personal, cognitive, play needs of the child in interesting communication with adults and children. It is important to build the communication process in the most rational way, taking into account the psychophysical capabilities of children, including

number - features of memory development.

1) Disclosure of the essence of the basic concepts that reflect the problem the project.

In the republic Tatarstan people of different nationalities live who should know the second state language - Tatar... Assimilation tatar language finds an obstacle due to insufficient triune focus: educator-parent-child. Adults do not fully appreciate the value of learning tatar in the family, which in turn affects the process of slowing down cognition language.

2) The basic principles underlying the project.

The principle of a targeted approach in the formation of a civic position among the younger generation, which involves the use of various forms and methods of educational work.

The principle of activity, which provides for reasonable initiative in transforming the worldview of children.

The principle of comprehensive assistance in the formation of emotional and value relationships of a child to his native people, language, culture.

5) Material:

Illustrations by topic « Circus» (Mktpkch yashtgelr lifbasy)

Video about circus

2 pictures with clowns

Arena layout

Theater in the palm of your hand

Animal masks

Magician's black hat

Numbers up to 10

Paper, glue, brushes, napkins - according to the number of children.

TSO - music center, camera, multimedia equipment.

Intended outcome:

Improving knowledge tatar language in children through direct participation in role-playing activities.

Increasing cognitive interest among children and parents to tatar language and its culture.

Creating an atmosphere of joy in the joint activities of children and adults.

Organization of activities parents:

Motivation: my children and I are working on project"IN circus» .

The cheerful clown asked the children many questions. We ask you to help us find answers to them. For each family, write down a specific plan of action at home, down to the questions that need to be asked to children to reinforce tatar language... Determine the timing of the assignment. Funny little animals from circus asked to draw at home on a theme "We are in circus» .

A roughly thematic plan for creative project

Day of the week Direct educational activity Collaborative work of a teacher with children Individual work of children Work with parents

Monday

03/11/2013 The World Around

"Acquaintance with circus» Watching a video "Children about circus»

03/12/2013 Excursion to circus Didactic game"Animals in circus»

03/13/2013 Application "In the arena circus» children independently cut out silhouettes of animals and glue them, pronouncing their names. A game "Follow the trainer command"

Drawing competition "We are in circus»

03/14/2013 Game "What the magician will show" (fixing the account up to 10) Didactic game "Draw a ball to the clown"

03/15/2013 Physical culture Psycho-gymnastics "Draw an animal" Rest evening « Circus»

Exhibition of drawings.

Drawing up a presentation "IN circus»

application

Excursion to circus

Software content

Systematize children's ideas about circus. ("Cognition")

Introduce children to the professions of workers circus. ("Cognition")

Repetition of traffic rules. Consolidating them in practice.

To educate the ability to behave correctly during the excursion ( "Safety")

Route discussion

Check children's clothes and shoes before going out.

Didactic game "Animals in circus» (bure, crpe, at, ayu, tch, tychkan, tlke)

Up to 7 children participate in the game.

goal:

Systematize children's ideas about circus and animals in Tatar. ("Cognition")

Refine and activate the dictionary on the topic "Animals", (bure, crpe, at, ayu, tch, tychkan, tlke, sikere, yokly, utyra, zhyrly, uyny, biy, ygere, ech) ( "Communication")

Develop the ability to classify domestic and wild animals into tatar language("Cognition")

Contribute to the enrichment of the game with new plots using attributes ( "Socialization")

To foster the ability to work in a team, give critical self-esteem and evaluate the activities of others, the willingness to support each other, improve communication skills in tatar language. ("Socialization"

Didactic material: picture circus arena, cards with drawings of animals (bure, krpe, at, ayu, tch, tychkan, tlke, cards - schemes for commanding animals (sikere, yokly, utyra, fat, uyny, biy, ygere, ech)

Game progress:

The teacher invites children to choose animals, name him on tatar language... Then the teacher takes a card - a diagram with a drawn team, and the children speak in tatar languagethat the animal needs to perform it and perform the movement. The chip is received by the child who was able to name all the words correctly without errors.

Application "In the arena circus»

Software content:

Develop creative initiative, fantasy in productive activities ( "Artistic creation» )

Develop visual and auditory attention, verbal and logical thinking, memory, creative imagination... Develop creative skills("Artistic creation» )

Cultivate accuracy in the manufacture of toys from waste material ( "Work")

Material:

Sheet A-3 with a picture of the arena

Pictures with animals

Waste material: buttons, kinder - cap, foil, fluff, wooden sticks.

Working process:

The teacher offers a picture with a drawn arena and pictures of animals and suggests creating a picture of the performance of animals in circus... Children independently cut out silhouettes of animals and glue them, pronouncing their names on tatar language.

Didactic game "Draw a ball to the clown"

(zgr, kyzyl, ak, sary, kara, yashel)

Software content:

Refine and activate the dictionary on the topic "Primary colors" (kyzyl, ak, sary, kara, yashel, sikere, yokly, utyra, zhyrly, uyny, biy, ygere, ech) ( "Communication")

Develop creative initiative, fantasy in productive activities ( "Artistic creation» )

Develop visual and auditory attention, verbal and logical thinking, memory, creative imagination... Develop creative skills("Artistic creation» )

Cultivate accuracy in the manufacture of toys from waste material ( "Work")

Material:

Clown silhouette

A sheet of paper, colored pencils, or paints according to the number of children.

Game progress:

The teacher shows an image of a clown, invites children to draw balloons in their hand. Children pronounce the painted colors of the balls on tatar language... The chip will be received by the child who was not mistaken in naming the flowers.

Relevance of the project. Russia is rich in folk traditions, customs, and folk holidays. Our desire through this project is to acquaint children with the folk customs and traditions of our country, to arouse the desire and interest in children for national holidays, to ensure that children remember the culture and know the past of our country. Project activity is the most important educational process, the desire to know the culture of your people (through the holidays). Holiday projects are group, creative. Children of different ages, with different abilities can engage in project activities. Participation in the "Folk Holidays" project contributes to the development of children's intellectual capabilities, their creative abilities, curiosity, increases interest in the national holiday and enriches the horizons of children and adults. Folk (folklore) holidays are part of the spiritual heritage of the people (rituals, rituals, traditions, etc.). The restoration of folk, natural holidays of the past is necessary for the restoration of ecological culture: admiration for nature, its beauty, respect for it. Within the framework of this project, a wide range of problems of the moral, artistic and aesthetic direction are being solved. Studying their origins, children get to know the historical path of their people better and at the same time understand the world community more deeply, join the people's ideals of courage, beauty, humor, love for their native land. And the use of the project activity method in the study of national wealth gives children the opportunity to fully reveal themselves, to realize themselves creatively through cooperation, to express themselves as a person, to express attention to other people, to be useful to them, to earn the approval and recognition of others, and allows them to experience a sense of their own worth.

Objectives: - Arouse children's interest in the history and folk traditions of Tatarstan; - to reveal the importance of national traditions (holding holidays, games, lifestyle, etc.) for the formation of culture, moral qualities of the Russian people; - to form the skills of environmentally competent, moral behavior in nature; - develop skills for working in a group, perform different roles, interact with other people; - to foster love and respect for the Tatar folk art; - to educate love and respect for all living things and develop an aesthetic perception of nature.

Stages of the project: 1 Preparatory (immersion in the project, interest in the problem, selection of material). 2. Active (learning nursery rhymes, sayings, poems, songs, reading fiction, learning games, doing manual labor, drawing up folders, moving around, wall newspapers, presentations on topics). 3. Evaluation (presentation and defense of the project).

Tatar language project. Educational project Teaching Tatar as a Foreign Language. LLC "G Di Inno"

Project author

Brief annotation of the project

Guiding Questions

Project plan

STAGE 1 - Organizational moment

STAGE 2 - Project implementation

3 STAGE - Final

Teacher publication

Search for resources by project

Monitoring and evaluation methods

Materials for support and support of project activities

Useful resources

Other documents

Scientific works of Litvinov Viktor Petrovich (philologist, linguist)

Slide captions:

Game progress:

Working process:

Game progress:

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