How to open a dairy kitchen for business children. How to open your own baby food store. Preparing to open a retail outlet

The first thing that is needed before selling baby food is the choice of organizational form of activity. The best option is IP... This will avoid complicated paperwork and high taxes.

With regard to taxation, for retail baby food is suitable for USN... Another nuance: since the business is related to the sale of goods for children, it is necessary to obtain a permit from the sanitary service, which is valid for 5 years. It must be coordinated with the fire department.

The sale of baby food is not subject to licensing. The staff must have health records.

Search for premises

The optimal location for the store: city center, close to shopping centers or. Good transport accessibility, convenient entrance to the store are important.

For rent, a room of 30 sq. meters... On such an area, you can easily arrange racks, shelves with products, refrigerators. There should be a small pantry for storing goods.

Ideal if it is possible to install a staff room and a bathroom.

Equipment

The minimum content of the store includes:

• showcases, shelves and racks;
• refrigeration chamber.

The presence of a refrigerator always inspires the confidence of buyers, so it is necessary to include it in the expense item. Choose a refrigerator with a glass door.

If the assortment includes goods not only for babies, but also for older babies, you should arrange the store well, put a children's corner with toys there: while the mother is shopping, the child will not distract her.

Staff

It will be enough to hire two salespeople who will work in shifts. This will not be a problem, especially given the current labor market situation. It is important that the staff are friendly and smiling. The presence of a sanitary book is a prerequisite.

It is not necessary to hire a cleaning lady to maintain cleanliness; it is enough to use the services of a cleaning company. Given the small area of \u200b\u200bthe rented premises, it will be inexpensive.

Supplier search

The main criterion for choosing a supplier baby food lies in its reliability and the availability of permits. It is better to cooperate with proven large organizations through the conclusion of an agreement with their regional representatives.

Most often, such firms offer customers not only high-quality goods, but also good service, including timely delivery, correct paperwork. Wholesale allows you to purchase products of world famous brands at low prices.

Preference should be given to the following manufacturers: "Frutonyanya", "GERBER", "TEMA", "SEMPER", "HUMANA", "HENZ".

Range

Mandatory items in the food range: cereals, mixtures, dairy products (curds, yoghurts), all kinds of purees and juices. You can include baby cookies, sweets (for older kids).

Many owners of such stores notice that profits increase significantly if they include related products for children (pacifiers, diapers) in this list. If the baby food business goes uphill, then it will be possible to expand and develop further.

Profit and investment calculation

Main expense items:

• rent: about $ 400;
• equipment: $ 1,700;
• purchase of goods: $ 2000;
• staff salary: $ 600;
• registration and obtaining permits: $ 500.

Initial costs \u003d $ 5200.

You can receive monthly net profit about $ 1500... The payback period will be only 4-5 months.

Selling baby food is simple and stable business... It is important to choose reliable suppliers, rent premises in the right place and provide high quality products.

A business based on the sale of baby food can be safely called one of the fairly profitable activities. Parents do not skimp on childcare and always buy the best for them. Especially, this rule applies to nutrition for a child. Therefore, entrepreneurs who have been able to find a niche in this area have every chance of achieving great profits and business success. But it should also be noted that this direction is quite difficult to implement in practice, before embarking on the implementation of what was conceived, it is necessary to carefully study all the nuances and peculiarities of the business and competently draw up a business plan for the trade in baby food.

Market analysis

The first thing to start your business with is to analyze the baby food market in the region where the trade is planned.

It should be noted here that the sale of baby food is carried out in two possible ways:

• through a stationary store;
• through the online store.

But, as a rule, experts advise novice entrepreneurs to open a stationary baby food store, and to develop and expand their activities through online sales.

A thorough study of offers on the market, analysis of the needs of potential buyers, identification of the strengths and weaknesses of competitors will help to draw the right conclusions and answer many questions. For example, is it worth entering the market in this field of activity, is there a need to open another store, can you offer the consumer a product in demand, of appropriate quality and at an affordable price.

Business complexities

When choosing an activity in the direction of trade in baby food, you should pay attention to such points that can cause some problems and difficulties:

1. Baby food is strictly controlled by the Sanitary and Epidemiological Service.

For the sale of baby food, appropriate permits for the activities of this regulatory body are required. All goods for sale are strictly regulated, food products permitted for sale are included in special lists, which must be monitored, due to the introduction of possible changes. All sellers must have medical records and pass health minimums every three months.

1. Baby food has limited time suitability.

Some products have a longer shelf life, but many products are perishable, and it is they that are most in demand by mothers. In addition, when storing goods, all the necessary conditions, and for this you need to use special equipment.

1. Small mark-up on baby food products.

Depending on the region, it can be 15 to 30 percent. And they are regulated exclusively at the level of local authorities. Therefore, violation of this requirement entails administrative liability, which can hurt a budding entrepreneur's budget.

Room selection

When the analysis of the feasibility of the activity is made, the results have a positive trend, and the complexity of the business is not frightened, you can proceed to the next stage of the business plan - the choice of premises.

On this issue, even the opinions of experts differed as to where it would be best to open a baby food store. Most optimal options the choice of the premises is the opening point of sale:

• near children's clinics and hospitals;
• in sleeping areas, near playgrounds;
• in the markets.

The place must meet the following criteria:

• be located in a place of large crowds of people;
• match the target audience.

And it's very good when these two criteria coincide.

To open a store, an area of \u200b\u200b50-60 square meters will be enough. m. At a rental price of 1 sq. m. 2 thousand rubles, the item of expenses is 100-120 thousand rubles per month.

Shop equipment

For a standard baby food store from equipment you will need:

• cash machine;
• table for the seller;
• refrigerated display cases;
• counters, racks.

It is also necessary to think over the design of the premises, high-quality repairs. It will be nice if the store has a children's corner, so that while parents buy goods, their children play and do not distract adults. Such an approach will ensure a stable influx of customers who will be satisfied with comfortable purchases, and the entrepreneur will accordingly bring good sales proceeds, large turnover, and, therefore, maximum profitability.

To decorate the design of the room, it is not necessary to hire expensive specialists, you can independently show your imagination, for example, decorate the walls with colorful drawings from fairy tales, put several figures - cartoon characters. You can hang a TV on the wall, where you can constantly show children's programs. Enough small investment contribute to your store, stand out from the competition and become a favorite place for shoppers to visit.

The approximate cost of the purchase of equipment and repairs will be about 300 thousand rubles.

Product range

The assortment of goods is very important in the success of a business. To do this, it is necessary to cooperate not with one supplier, but with several at once, which will also help to avoid interruptions in the supply of products.

Important. An entrepreneur must be one hundred percent confident in the quality of the products he sells. In the case of the sale of low-quality food products, when harm to the health or life of children is caused, the entrepreneur will be criminally liable for negligence in his duties.

The most successful option is cooperation with the regional offices of large baby food companies. In this case, you can significantly save money not only on the purchase of the product itself, but also on rent. shop equipment, delivery of goods.

It should not be forgotten that with each delivery of products for each type of baby food, suppliers are required to provide quality certificates. In the absence of this documentation, it is illegal to trade in such products.

A good option for increasing the profitability of a store is to increase the range of products with related products, such as:

• diapers;
• diapers;
• nipples;
• toys, etc.

The demand for additional products needs to be studied separately, in practice this is often realized through small purchases and analysis of purchases.

The amount required for the main purchase of goods in the store can be up to 1 million rubles, and each subsequent additional purchase can vary from 100 to 300 thousand rubles.

Staff recruitment

As for the choice of personnel in a baby food store, it is necessary to pay attention not only to the experience of the sellers, but also to such qualities as politeness, culture of communication, friendliness.

For the convenience of customers, it is desirable that the store work without lunch breaks, and on weekends, for this it is necessary to organize a shift work schedule. Therefore, sellers will need at least two, and preferably three. In addition, you will need an accountant, whose duties include monitoring the correctness of the documentation, as well as a security guard. At first, when the business is just beginning to develop, the entrepreneur himself can take on some responsibilities in order to save some money on wages.

The monthly expense item for staff salaries will average 200-300 thousand rubles.

Advertising

Like any other type of activity, the sale of baby food needs advertising.

• colorful signboard;
• announcements in the press, in transport;
• distribution of flyers and leaflets in crowded places;
• internet advertising.

All kinds of presentations work very well, during which customers are given the opportunity to try out some types of baby food for free.

Financial performance

The payback of a business, depending on the region, can be completely different. With an average cost of opening a store in the amount of 1.5 million rubles, and a net profit from sales of 300 thousand per month, the store will begin to generate income only a year after opening.

As you can see, trade in baby food is a rather difficult project to implement, which must take into account many nuances and features. But at the same time, this area of \u200b\u200bactivity does not cease to interest entrepreneurs, because with the right approach to solving all the difficulties, it brings a fairly good profit and an opportunity for further business expansion.

The baby products business is one of the most profitable. Each parent tries to provide his child with all the best: toys, hygiene products and food. On the latter, mothers will not save money, since the baby's health always comes first. Therefore, high-quality baby food is constantly in demand, and the opening of a specialized store may well become profitable business... In this article, we'll show you how to start a baby food store from scratch.

Store opening stages

Pledge successful business is an . It contains information about the start-up capital of the future entrepreneur, the offered assortment, provides an analysis of demand, sets out the stages of opening a store in relation to dates, considers competitive advantages and possible risks, the payback period is calculated.

The process of opening a store consists of the following stages:

• marketing research;
• search for premises;
• and arrangement of a retail outlet;
• search for suppliers, purchase of the first batch of goods;

Market analysis

During your marketing research, you should find out the following:

1. the size and composition of the population of your city;
2. how many stores offer customers similar products;
3. what is the ratio of supply and demand;
4. what product is in short supply or not in the range of competitors;
5. what does not suit buyers in the work of competitors (it is found out with the help of opinion polls on city streets, in entertainment centers and playgrounds, as well as in social networks);
6. features of pricing for the product;
7. what is the average income for baby food stores.

Search for premises

If marketing research has confirmed the feasibility of opening a new store, you can start looking for a suitable premises. It is desirable that it be in a place with high level cross-country ability - near kindergartens, parks, entertainment centers and clinics, where potential clients - mothers with children - often visit. It is undesirable to rent premises near supermarkets, large pharmacies and children's department stores.

There are no special requirements for the size of the room. For a small market, 15–20 sq. M is enough. m. area. A medium-sized store will need a space of 40-50 sq. m., 80% of the area is allocated to shopping room, and the rest - into the utility room, bathroom and staff room. Since customers often come with children, the interior of the store is important. Walls should be painted in warm, pleasant colors, the floor should not be slippery, steps and high thresholds are undesirable.

Business registration

To open a baby food store, you need to register yourself as individual entrepreneur... Then you need to register with the tax office. The optimal taxation system for this type of business, in which there is no need to establish and register.

Also, for work, you will need to obtain a number of documents:

• sanitary and epidemiological permission;
• fire inspection permit;
• sanitary books for all staff.

Purchase of furniture and equipment

• memorable name and bright noticeable signboard;
• advertising signs;
• advertisements in newspapers, radio and other media;
• creation of a website, groups in social networks;
• distributing leaflets near the store, in playgrounds and in parks;
• cooperation with clinics, entertainment centers and toy stores to distribute advertising brochures and leaflets there;
• grand opening;
• availability of promotions, discounts for regular customers.

Calculation of profitability and return on business

Initial costs will include:

• registration and organizational expenses - from 20 thousand rubles;
• renovation of the premises - from 100 thousand rubles;
• purchase of equipment - from 80 thousand rubles;
• purchase of the first batch of goods - about 100 thousand rubles;
• preparatory courses for sales consultants - 15 thousand rubles;

Summing up, we find that you can open a baby food store with a start-up capital of at least 300 thousand rubles.

The mark-up on baby food products usually does not exceed 40%, and the average bill in small specialized stores is about 200 rubles. Fifty buyers - also an average indicator - can provide 10 thousand revenue per day, respectively, about 4 thousand income per day and 120 thousand rubles - per month.

If we subtract the monthly expenses for rent, salaries of employees, utility bills, which in total amount to 80-90 thousand rubles. per month, you can count on a payback period of 1–1.5 years.

How to open a retail store: Video

• 1 Benefits of a business with children
• 2 How much does baby food cost
• 3 Business idea how to open a baby food store
• 4 Children's store business plan
  • 4.1 1. Market analysis
  • 4.2 2. Analysis of the target audience
  • 4.3 3. Preparation of the legal framework
  • 4.4 4. Assortment and mark-up for baby food and other categories of goods
  • 4.5 5. Search for suppliers
  • 4.6 6. Search for employees
  • 4.7 7. Marketing plan
  • 4.8 8. Financial plan
  • 4.9 9. Production plan

Opening a store focused on baby food is not difficult - it is more difficult to win the competition with other sellers of baby products. But if everything is done correctly, after reaching payback, such a store can bring a decent income. We will analyze how to open a baby food store, how much investment you need and how quickly it will pay off.

Business benefits with children

The business that is directly related to baby products is stable and promising. This niche is not subject to fluctuations, and prices for basic products only grow from year to year. The owner of a baby food store does not need to worry about possible crises: regardless of the season and other factors, there is no shortage of customers.

There is a demand for goods for children absolutely at any time. If you choose the location of the outlet and the range of goods correctly, the baby food store will quickly reach payback and will be able to bring income to the owner within a few months after opening.

How much does baby food cost

The retail price of baby food depends on the product category, brand, manufacturer and other factors. Average retail prices now:

For milk mixtures - from 300 rubles

For dry mixes for cooking porridge - from 80 rubles

For vegetable and fruit purees - from 50 rubles

For mashed potatoes - from 80 rubles

For juices for children - from 20 rubles

In this niche, you can set a markup on goods up to 100%, that is, the purchase price can be two times lower than the sales price.

Business idea how to open a baby food store

There are few specialized shops for baby food. Typically, these products are sold:

• in children's departments of supermarkets;
• in pharmacies;
• in children's stores.

Even if your store will specialize in nutrition, it is wise to add other products for children as well - both food-related (plates, bibs, bottles, etc.) and non-related (clothes, toys). But keep in mind that there is a lot of competition in this niche. For the business to be profitable, you need to carefully study the range and prices of all nearby stores with baby goods and the demand from your target audience. For a store to be profitable, you need to either attract customers with lower prices, or offer them in-demand products that competitors do not have, or additional services (for example, home delivery).

You can also open an online store - in this case, you do not need to spend money on rent and repair, but you will need a competent marketing strategy and advertising budget.

Children's store business plan

A business plan for a store with goods for children, like any other plan, should contain the following points:

1. Market analysis

Analyze your closest competitors. Where are their stores located? How much does location affect your bottom line? What are your competitors' product prices? Who is their target audience? Do they have a franchise, how successful is it? How much do your competitors earn approximately per month and how much do they spend on promoting their project? Based on the answers to these questions, you will be able to assess the prospects of your store, choose the best assortment and choose the right pricing policy.

2. Analysis of the target audience

If you are starting a child-related business in a residential area big city, Your target audience will be residents of this area who want to give their child the best from the first moments of his life. Typically, you can charge a high mark-up on such items.

If you want to open a store with discounted or simply inexpensive goods, focus on the needs of your target audience. In this case, it would be best to rent an inexpensive space and not put a high price tag on your goods, since your potential buyer is not ready to overpay ..

3. Preparation of the legal framework

To open a store with baby goods, you will need to create ... The individual entrepreneur also has obvious advantages - ease of registration (within 5 working days in the regional or city office of the federal tax service), low income tax (15 percent on net profit without additional payments) and business support that does not require special skills. If you would like to open a franchise, expand or sell products that must be licensed (for example, medicines, etc.), consider opening an LLC. Thus, you will be able to attract investors and sponsors to your business, you will be able to trade an unlimited number of goods and prepare your project for entering the medium-sized business segment. Taxes when registering an LLC increase - you will have to pay about twice as much as an individual entrepreneur. The workflow will also be significantly larger.

4. Assortment and mark-up for baby food and other categories of goods

To sell at a children's store, you will need to find a wide range of different products. Baby food must be presented - the markup for it on average in the market is one hundred percent, but at first you can reduce it in order to attract the audience. In addition, it makes sense to offer a variety of toys in the store, licensed sleep products, and other useful aids that parents want. Additional products for parents will approximately double the revenue - stands with similar products are always available in children's goods and food stores.

Be careful when choosing an assortment - it is he who will attract or repel the first buyers. The assortment largely determines how quickly your store reaches full payback.

5. Search for suppliers

You can buy the products you need at wholesale warehouses throughout Russia or bring unique products from abroad. It is better to find regular large suppliers of goods who are themselves a store with wholesale warehouse, and purchase some of the range from them. You can find the best supplier either by reviews on thematic forums or by personal acquaintance. Considering that most entrepreneurs interested in starting their own business are not fully familiar with the specifics of their chosen field, a good option would be to search for suppliers through common bases and competitors. It will not be difficult to find out who supplies goods to your closest competitors - this is spelled out either on the official website of the stores, or in their declaration, which is posted on their website or on the portal of the federal tax service in the public domain.

6. Search for employees

The store needs a security guard, a cleaning lady (who may work from the shopping center where you rent the premises), two sales assistants. You yourself can act as the manager and director of the store. This will allow you to save money on employee salaries and keep the situation inside your business under control. It is better to outsource accounting for the first six months - it will cost less than working with an accountant, and the quality will not change

7. Marketing plan

You need to register advertising plan, which is also called marketing. You can advertise your store both online and offline. Choose advertising on city sites where your the target audience, and on social networks.

For websites, you will need to create banners (large pictures with brief description product and photo) and teasers (small pictures with a minimum of words and a small snapshot). For social networks, you will need to enable targeted advertising, which will pick users from the core of your target audience and show the offer only to them. Create your groups on the largest social networks and an Instagram page if you plan to expand your business.

Your site can become another tool for competent promotion. In the future, he will help you create an online store as well. This is goodidea for mothers on maternity leave... Create a website, open sections with a forum and reviews. This will create an image of an honest company that is not afraid to receive criticism from potential customers. The forum will also allow you to focus the entire target audience on your Internet resource.

8. Financial plan

Create several tables indicating all calculations - fixed and one-time expenses, estimated income, calculation of business financial indicators. Renting a room will take from 50 thousand rubles (a little more - if you rent a room not in mall, but in a residential building). You will need to spend at least one hundred thousand rubles on finishing the store (a one-time investment). The purchase of the equipment will cost about 200 thousand rubles. Every month you will need to buy new products and goods for sale - it will take up to three hundred thousand rubles when opening a small shop. Don't forget to pay salaries employees - for this you will need to allocate from one hundred thousand rubles every month. Maintenance of cash registers and computers, outsourcing, obtaining licenses for the sale of medicines - about another 30 thousand a month. In this way will amount to at least 500,000 - 600,000 rubles. The business can pay off in 2-3 months.

Tired of working for someone else's uncle? Do you want a stable income, flexible working hours and an occupation that you like? There is a way out. Which one, you ask? Open a baby food store. It seems only at first glance that the task is impossible. Where to get the initial capital, how will the business go, and is the baby food store profitable? Will you be able to overcome all the difficulties that will arise on the way? Everything will definitely work out. Just first you need to develop a scheme of actions - and go!

We draw up a business plan

How to open a baby food store from scratch? Not an easy task. However, it is quite possible to cope with it. Let's draw up a business plan and calculate how much and what you need to make your dream come true. Let's write down what actions to take and when. After the business plan is ready, you can proceed to the most important part - the search for material resources.

The simplest thing is to take out a loan. If possible, contact good friends who can provide you with an amount for 3-4 years. According to estimates, about 500 thousand rubles will be enough to open a business. Perhaps the costs will be slightly more or less, it depends on what the production and supply of baby food will be.

Choosing a room

The focus of the store has been determined, the question remains which location to choose. After all, you need good store traffic and a specific target audience. These are children and their parents. Where are the most children in the city? Near relevant institutions: gardens, schools, hospitals, entertainment centers. The location of the premises was determined. Now the most important thing is to remember that it is the interior and furnishings of the store and its representatives (sellers, consultants) that make the first impression on the buyer.

Also, an important role is played by how comfortable it is here and whether you want to stay here and consider all the offered goods. Remember your behavior in such a situation. Go to the store. On the ceiling there are dark streaks from water, the smell of sauerkraut and stale air, old, well-worn counters that have not been cleaned for a long time, the salespeople are untidy. Do you want to stay in such a store, see everything, let alone buy? Hardly. Therefore, think over everything to the smallest detail.

The premise can be found ready. but the best option - to acquire or at first take on a long-term lease with further purchase of a place that requires repair. Such buildings are usually cheaper than those where everything is in order. In addition, when making repairs, you yourself will arrange everything to your taste and put your soul into the business. Only then will it start generating income.

Interior as a way to interest the buyer

Having made repairs, proceed to the interior decoration. Many do not take this issue seriously. And they turn out to be wrong. They often come to children's stores with toddlers who, as you know, do not sit still and drag their relatives out into the street to go on an adventure. Small buyers need to be interested.

Then they will be busy with their business and give their parents enough time to buy everything they need in your store. Put a sofa in the room, make a small children's corner, hang pictures with appropriate themes around the perimeter, set up a TV to show interesting cartoons. Coming to your store, visitors will be able to safely choose products for their beloved children. They will be sure that their children are safe and will not go anywhere.

The hut is red with pies, not corners

So, the room is ready. Everything around is pleasing to the eye. You can bring the goods. What to choose? After all, the range of products offered is huge. Study the manufacturers' market carefully. What raw materials for baby food does each of them use? Does the declared composition correspond to the actual one?

You can take at least one unit of goods from all manufacturers available in your city and take the products to the laboratory to identify violations and comply with the composition indicated on the label. Of course, this is not necessary in order to present claims to the manufacturer. You will decide for yourself whose food products you choose for your store, because you want the best, because parents choose only the safe for children.

It is best to order goods for the store from the manufacturer itself. Fortunately, now there are many opportunities for this. There are many ways to contact representatives and deliver goods. This is the main answer to the question of how to open a baby food store from scratch. This, as you can see, can be done even if initially you did not know anything about baby food, what it is, what it consists of and where it is produced.

The face of the store, or a smile welcomes you

The store is equipped, the products have been purchased and are already waiting for their customers on the shelves. And who will help young parents choose the best for their baby? Of course, a sales assistant. Your store staff must be carefully selected.

After all, it depends on him whether people will come to you next time or choose another place where they were given more attention and presented with a radiant smile. All employees must have a pleasant appearance and a beautiful smile. It is good when consultants know what to advise a particular baby, they are able to give useful advice, show possible options and suggest the most suitable for each family. If the buyer feels the care and attention shown, he will definitely come next time, and will also recommend the store to his friends and acquaintances.

The advertisement is engine of the trade

From the above, you have already figured out how to open a baby food store from scratch. And now the dream came true. But there are no buyers yet. What to do? Close the store? Buy other products? The answer is simple. You need to think about how to promote children's store... The most common and effective method - advertising. Everything is perfect in your store. And the situation is favorable, and the goods are of high quality, and the staff as for selection.