How to go to a corporate social network. Corporate social networks (KSS). Are you now actively promoting a new product - corporate social network LOQUI BUSINESS? How is it different and why, in your opinion, it will be in demand

Corporate social network - you can hear more and more about this new product in the market of business tools. If earlier colleagues mainly conducted business correspondence on e-mail, in the corporate portal or in messengers for team work, now they do it using the corporate social network (KSS). How to understand that this is a useful tool for your company and what results to expect from the implementation of KCC? Dmitry Benz, founder of the corporate social network, told us about this. LOQUI BUSINESS .

The need for social networks does not need to be chewed on anyone: if we want to contact a classmate, friend or new colleague, we will find him on VKontakte or on Facebook. Social networks store contacts that we have accumulated throughout our life, as well as all virtual activity: events attended, reviews left, important points in life. Seemingly ideal environment for communication and networking - take it and use it! But it's not that simple. For a number of reasons, the aforementioned popular social networks are not intended for use within companies. Instead, organizations are adopting closed counterparts - social networking for business. What for?

• Firstly, for convenience: there are no random people in the KCC, the contacts of all current employees are collected there. If a person leaves the company, then he loses access to the corporate social network and information posted inside. This is a reasonable step because a wide variety of topics can be discussed within the KCC, and they are mostly confidential.
• Secondly, for safety. This point logically follows from the first, since the organization always has questions that make up trade secret: organizational structure, planned revenue, customer information. It is possible to place such data in the web space only if the security and control of the company are guaranteed.

Many organizations have corporate portals, solutions for joint control and accounting of tasks, mail after all. Nevertheless, KCC has become a popular product. Why?

This is primarily due to the fact that there are two types of tools: designed to solve exclusively work-related issues (time tracking, setting tasks, tracking the sales funnel) and helping to build communications between employees. Needless to say, a motivated and cohesive team is more effective. The corporate social network solves exactly the problem of uniting the organization, serves as an information center and allows each employee to feel their importance and usefulness for the company.

How to understand that the company needs KCC?

• Communication is "ragged": important information does not reach the right employees or is completely lost;
• There is no motivation or cohesion within the team. Each one individually - good specialistbut works on its own without seeing the big picture;
• Employees are afraid to take the initiative, so management believes that employees have no ideas;
• Employees are mistrustful of management decisions and are wary of the events offered by top management, as they think they are of a "protocol" nature;
• Best shots leave, the organization has a high turnover, staff changes frequently. Employees have low loyalty to the company;
• Branches are in information isolation and do not know about what is happening in the central office;
• Employees learn most of the news from hearsay or from groups on social networks;
• The negative finds no outlet and spills over into social networks;
• Employees treat corporate values \u200b\u200bwith disdain, for them these are “beautiful phrases” that mean nothing.

All of these problems are related to internal communications. Why do some companies look at corporate social media with a grain of salt? To some, KCC seems like a utopian idea. How is it that employees will communicate with each other on the social network during working hours! Of course, the internal social network is a fairly progressive business tool and not all organizations take an open approach to building communications within the firm. But it is wrong to think that KCC can turn into a “virtual smoking room” or damage work processes. World experience shows that corporate social networks are able not only to strengthen ties between colleagues, but also to establish communication on industrial topics. For example, according to the calculations of the large medical company Humana, the result of the introduction of KCC was an increase in the efficiency of communication: 70% of the time employees spend on solving work issues, and not on personal discussions.

Step 1:Decide on the purpose of implementation.

Here are some of the tasks that a corporate social network solves, and how it can be useful for management:

• Personnel growth and development

Employees come to the company because they share its values \u200b\u200band ideas, as well as because they see opportunities for personal and professional growth. In this case, KCC serves as a tool for advanced training: colleagues communicate with each other informally, they can directly ask a question to an expert within the company or learn from a more experienced colleague. As a result, the professionalism of employees grows, which directly affects the financial results of the company, and also positively affects the loyalty of employees.

• Reduced fluidity

Alas, a common situation: a new specialist got a job, but left during the period probationary period or soon after. In a large company, the HR manager does not always cope with helping all “newcomers” adapt, and this task falls on the shoulders of line managers, who are usually busy enough to take over the mentoring activities. Often people do not stay in place simply because they could not fully immerse themselves in work processes, feel their value for the company and join the team. KCC helps to establish the process of adaptation of employees and frees up the time of the HR director so that he can devote all his efforts to solving other problems.

• Reducing the risk of data breaches

Here we are talking about both the risk of confidential information getting into the Internet simply out of stupidity (for example, an employee posted something wrong on Facebook), and about the situation when colleagues have nowhere to discuss corporate news. There is a list of information that can potentially harm the company and cause losses if it turns out to be known to suppliers or customers. These are the stages of transactions, and information about the amount of contact or internal conflicts and the negative associated with this.

Another point: in internal communications, it is very important that top management can speak openly and confidentially with employees - on an equal footing. And for this, only the communication channel that is closed from prying eyes and ears is suitable. For example, anti-crisis measures (explanation of mass layoffs, scandals in the press) should be carried out in an isolated, protected site.

Step 2:Justify the practical importance of implementation for employees.

Every HR director or internal communications specialist has come across a situation when management requires, when launching a project, to calculate targets and result from implementation. But for some reason, few people think about the fact that employees also need to explain the significance and benefits of the new tool. Otherwise, the situation will turn out when the “upper classes” made a decision, reported, but the goals remained on paper, since the “lower classes” do not understand what is the point of using another business decision. What are the benefits of KCC for ordinary employees?

• Quick solution of issues

Protracted approvals, bureaucracy, difficulties in finding a key employee - all this harms the work. In KCC, an employee finds a colleague's contact in a couple of clicks and thereby greatly simplifies the process of resolving issues. In addition, within the corporate network, you can conduct group discussions on projects, provide constructive criticism, provide advice and gain experience.

• Convenient data access

Of course, for storing official documentation - samples of applications and forms, orders, forms - are more suitable corporate portal... However, in any organization there is a layer of information that is unofficial and is often much more useful in work: successful cases, experience of colleagues and predecessors, useful contacts. The corporate social network LOQUI BUSINESS even has the ability to store georeferenced databases, so that you can open a map at any time and look from your phone where the company's branch, a verified printing house, an exhibition venue, a cross-marketing event or a client's address are located. Based personal experience, I will say that it is much more convenient than looking for the necessary data among the files and exсel plates of other employees.

• Reduced stress levels

Low efficiency is a problem not only for a specific person, but for the company as a whole. Everyone needs to switch from time to time, and KCC is the best fit for this purpose: on the one hand, each employee has the opportunity to discuss a personal issue, read the news about the company's success, buy goods from a colleague or find a like-minded person to go to football, and with on the other hand, employees are increasingly involved in the corporate environment.

Outcome

A corporate social network is a technological solution that helps a business in solving everyday problems, as well as works to strengthen connections within a team. The benefits of implementing KSS can be judged from the experience of companies where this solution is already used. It is also worth considering market trends: business solutions are becoming easier to use, more mobile, which better side influences the workflow and makes communication within the company stronger, transparent and more effective.

Dmitry Benz Founder of the corporate social network Loqui Businessr

Each chef has his own signature recipes. And only he knows in what seasoning, mood or melody sounding during preparation the secret of an excellent dish lies. It is the same in business - each leader has his own management methods, each company has its own "kitchen". Can a corporate social network become the main ingredient in a dish, or does it remain a pleasant, but not necessary, decoration? Like a rose on a cake, say ...

Many companies block access to social networks during working hours. Others, on the contrary, launch their own networks, encouraging communication between employees on professional and personal issues. Opinions about the need for implementation may also differ: someone sees only the advantages that employees always stay in touch and are involved in the process at any time, someone, on the contrary, believes that social networks distract employees from performing their main duties and you can do fine without them. However, both of them recognize that social networks are a powerful trend in communication, not only in private life, but also in corporate life.

According to Andrey Dankevich, Marketing Director of DaOffice, a Russian corporate social network, this is a full-fledged business tool, but even before its implementation in the company, it is very important to clearly understand what the result should be in the end. For example, the task is to quickly adapt new employees. In this case, the corporate social network perfectly complements the traditional training systems (distance or face-to-face trainings, courses, seminars, etc.) with the emergence of social connections. For example, mentoring is developing - more experienced employees help newcomers by answering their questions on social networks, an adaptation program begins to work, and this applies not only to skills, product knowledge or the ability to serve a customer, but also adaptation within the team. A person immediately becomes a participant and a member of the team, while it is quite easy to understand how much he joined the team and whether he is ready to interact with colleagues.

Innovation management

The corporate network is good tool for socialization, however, according to experts, it is important that this does not become an end in itself. Elements of social networks can be integrated into other IT systems so that users can be involved in existing business processes.

Take the innovation management system as an example. In many modern companies, the collection of ideas from employees is present in one way or another. Corporate social network in this case, it can be used as a tool for the initial collection of ideas from employees and further transfer of data to a "large" system for managing ideas and innovations. The benefit of such integration is that each of the systems does its own thing. An easy-to-use KSS generates a large flow of ideas through greater employee engagement, and complex expertise is done through a complete innovation management system. In addition, the corporate social network makes the process of submitting and voting for ideas open and transparent. Thus, the company becomes more innovative, involves employees in business change processes. This, on the one hand, gives a great advantage for the business, since it becomes possible to implement those changes that are useful and important for employees, and on the other hand, it is an additional motivation for them. "My idea has been implemented, I have contributed to the development of the company" is a very strong motivator.

This point of view is supported by Alexandra Popova, Leading Specialist of the Internal Communications Department of CJSC JSCB "Russlavbank" . In her opinion, the value of a corporate social network is that attracting employees to solving important issues motivates everyone to reveal their own potential. “It can also be noted that employees have a sense of responsibility for the business, which allows them to look at the company through the eyes of the owner and learn to make important decisions based on the benefits to the organization,” she sums up.

Communication problem

In general, there are a lot of systems with which KCC can be integrated. However, here it is very important to choose exactly those with which integration will be really in demand, turning KCC from just an environment for communications into an environment for increasing the efficiency of employees.

The social network letobook, introduced at Leto Bank, has become such an environment for increasing the efficiency of employees. The social network here is the main and main carrier of all information that is generated inside the bank, and is used, first of all, to optimize and improve work processes - all internal processes, from issuing new uniforms to employees to calculating interest on a loan, are discussed in the public domain in networks. All ideas are accepted for consideration, those that are really worth to be implemented are implemented, the authors of ideas receive gratitude from the first persons, and this is a powerful stimulating and motivational program.

“For us, letobook has become an excellent platform for communication in all directions, both horizontally between colleagues from different departments and regions, and vertically between employees and bank management. Thanks to this, we not only know what is happening in all corners of our network, but also can promptly signal our problems, respond to these signals, discuss possible options for the development of a particular situation and make optimal decisions.We were able to avoid the isolation of the head office and top management of the bank from the real aspirations and problems of employees of our regional points of sale - that is, to get away from a common communication problem of all large federal-scale companies. In the social network, the entire inner life of the bank is visible at a glance, any event, any difficulty immediately becomes public knowledge, and this is a huge power and great opportunities for development and improvement, "says Alina Morozova , leader in internal com communications and Internet projects of OJSC "Leto Bank".

87% of the bank's employees are registered on the letobook network. From 27 to 50% of them use the network every day.

Overall efficiency

Sofya Semenova, head of internal communications and brand of Volvo Group, believes that corporate social network is an excellent tool for managing and motivating personnel, as well as for organizing joint work on projects, storing and sharing information, and managing knowledge within an organization. "The corporate social network brings all the advantages of social networks into the business environment: speed of information exchange, intuitive simplicity and accessibility, user-friendly interface, support mobile devices, a flexible subscription tool, the ability to ask for advice, ease of creating new contacts, the use of a publicly available knowledge base and collective intelligence to solve problems, "says Sofya Semenova.

What is a corporate social network? Corporate social network 3 For personal communication with the entire outside world For teamwork within the company –Created specifically for business –Helps people to collaborate effectively –And companies - to develop successfully.

Corporate social network in the structure of internal communications Corporate social network 5 DIRECTIONS OF COMMUNICATION TOOLS Vertical, one-sided, top-down, one-to-many Corporate edition Corporate portal (Intranet) Electronic mailings Stands, information boards Corporate radio and TV Horizontal, one-sided, one to one Corporate mail Messengers (ICQ, Skype) Smoking room, kitchen, cooler Horizontal, vertical, versatile, many-to-many Corporate social network

Social knowledge base Corporate social network 7 Experts indicate their topics Readers subscribe to topics, ask questions Experts write content, answer questions Readers discuss and evaluate Rankings of experts and topics are formed Documents Links News Questions and answers Ideas ... Motivation of experts with the help social system evaluation and recognition

Expected results of implementation. Benchmarking (1) Corporate Social Network 12 McKinsey: Social Media Communication Can Improve Interaction Workers 20-25% Source: The social economy: Unlocking value and productivity through social technologies, McKinsey Global Institute, July 2012

Expected results of implementation. Benchmarking (2) Measurable Benefits: Reduced costs from eliminating duplication of tasks Reduced costs from reorganizing business processes Cost savings in projects through improved collaboration and communication Increased employee productivity through fast communication and access to expertise Accelerated onboarding of new employees Immeasurable benefits: Improved vertical communication between employees and management Organization of an open environment for communication and preservation of discussions Strengthening drivers of success Corporate social network 13 ROI Payback period Total benefit (PV) Total cost (PV) NPV 365% 4.3 months $ $ $ Source: Forrester Research, The Total Economic Impact Of Yammer ROI over three years risk-adjusted

Expected results of implementation. Benchmarking (3) Corporate social network 14 39% More horizontal connections 25% Faster adaptation of new employees 29% More communications with top management 34% Less time searching for experts and information 27% Less correspondence 26% Less meetings 24% Less time for business trips 27% Less duplication of tasks 32% More ideas generated internally 23% More successful tasks 32% Faster answers to questions 37% Higher collaboration productivity 30% Higher employee satisfaction Source: Jive Software, The business value of social business. Customer survey results.

Evaluation of results. Examples of KPIs Use of the system Number of active profiles Attendance: number of entries per day Connections: subscriptions (followers) Activity: number of posts, comments, recommendations (likes) Use of themes, speed of answering questions ... Value for business Time spent on correspondence, calls, meetings Speed \u200b\u200bof solving customer problems The number of ideas proposed by employees Revealing the hidden personnel reserve Engagement, loyalty, motivation, fluidity ... Corporate social network 15

Implementation methodology Corporate social network 16 STAGE DESCRIPTION CONCEPT Formation working groupincluding representatives of HR, IT, Marketing and other departments. Coordination of project goals and indicators of its success (KPI). Approval of a pilot launch plan. PILOT LAUNCH Creation of the first community of active users, identification of groups, interests, topics for discussion, development of typical scenarios. "Seeding" content. Evaluation of pilot results and deployment plan. THE DECISION IS TO IMPLEMENT OR NOT DEPLOYMENT Deployment of KCC for all employees and departments. Explaining to employees the goals and objectives of KSS, training, replication best practicesidentified in the pilot project, "seeding" content. Employee engagement program. Integration with other systems. MANAGEMENT Monitoring the use of KSS, moderation, tracking metrics and evaluating implementation results (KPI), receiving and analyzing feedback... Development of KCC functionality and content.

Project team Corporate social network 17 Project manager Network development Community manager Business users Group leaders Experts Support to the project HR manager T&D manager Marketing & PR manager Technologies System administrator LDAP specialist MS SharePoint specialist Consulting Project manager Implementation consultant Instructor Developers Project curator Employees DaOffice

History of success: Retail network MTS Corporate Social Network 18 Main goal: training new and retaining experienced sellers. Situation before launch: Turnover on average 7-10% per month Costs of hiring and training a new seller RUB 6,000. + 1 month of his work (

Reducing staff turnover

A corporate social network, like a VHI policy, free fitness and meals, is an indicator of care for an employee, recognition of his value. This, to a certain extent, guarantees an inflow of high-class specialists aimed at long-term cooperation. At the same time, they are ready to work for a salary even slightly below market. Another important function of the social network is the quick adaptation of newcomers due to the ability to quickly search for the necessary information without the participation of a mentor. Employee cards, corporate structure, office traditions, regime moments, working procedures - the answers to these questions are easy to find in the KCC.

Reduced stress levels

Low efficiency of each employee, caused by stress from daily workloads, translates into low efficiency of business processes. Each employee during the day should have the opportunity to distract from their job duties - for example, to communicate with colleagues. The social network allows you to do this within the company, while the employee is not “excluded” from the workflow.

Formation of an open environment

In large companies, especially with a large number of geographically distributed branches, out-of-town divisions are often not aware of what is happening in the head office. Employees are practically unfamiliar with each other, there is no cohesion, no team, no motivation. The corporate social network creates a common space in which everyone can communicate with a colleague, exchange experience, wherever he is. In addition, the notification system instantly brings all important information about events in the company to every employee. An open environment improves the efficiency of the company. Each employee, each department feels like a part of the team, clearly understands how his actions relate to the actions of colleagues. For example, the introduction of corporate social networking by Procter & Gamble, which employs 140,000 people in 160 countries, has helped to dramatically improve productivity across geographically dispersed projects.

Creating fast communications

A corporate portal or e-mail is not able to speed up communication between employees. In addition, people avoid communication in working "tools" purely psychologically. In the corporate social network, created in the image and likeness of all well-known classical social networks, employees contact much more easily, gradually transferring work issues to the KSS. The time for discussion of projects and their approval is reduced.

Information base formation

In KCC, all user-created content - cases, contact information on clients, project discussions - forms a unique information base that remains in the public domain even after the dismissal of an employee. Of course, from the point of view of storing information, the corporate portal is more convenient, but it usually publishes official information - samples of documents, orders, etc. The network is more flexible, it collects and stores a lot of unofficial data posted by users.

Reducing the risk of data breaches

The corporate social network reduces the risk of leakage of important information in the company, since employees stop communicating at work in regular social networks or instant messengers. The consequences of a data breach can be the most unpleasant - from breaking off relationships with counterparties to losing profits or market share. With the introduction of a corporate social network, it becomes unlikely that someone from their colleagues, through a misunderstanding or stupidity, published in them something very important for the company. All communication on work topics is conducted in the KCC, therefore, the risk of leakage becomes minimal, since corporate social networks have very high level protection.

Another point is the possibility of free communication between management and subordinates through a closed channel about the important steps taken by the company. This is especially true for companies with a developed network of branches.

ROI?

In addition, managers asked subordinates to remove their contacts from public access. The massive outflow of businessmen from social networks began after the hacking scandal of Amazon founder Jeff Bezos. Information appeared in the media about his affair with TV presenter Lauren Sanchez. The billionaire accused Michael's mistress brother of the leak.

Businessmen are influenced by conversations that the world of privacy is fading into oblivion, says Alexey Lukatsky, a Cisco Internet security consultant.

In February 2020, Tesla founder Elon Musk urged subscribers to leave Facebook and called the social network "crap."

2015: Analysts: 80% of social networks in business are not effective

Corporate social networks will in the future become the main communication channel for comments and decision-making about the work performed by companies, according to Gartner experts.

Nevertheless, according to experts, 80% of social business initiatives in this area will not be successful in the period until 2015, primarily due to inadequate management decisions and an excessive emphasis on technology.

Analysts remind executives that the paradigm for using social tools in business is fundamentally different from the paradigm for using information systems such as

According to various sources, on average, each employee spends about 12 hours per month on personal communication on social networks. You can deny access to them from workplaces, limit the time of visiting for some groups, or you can take the best that social networks have in their toolkit and satisfy the need of workers for virtual communication.

Someone will say that we have a corporate portal and why do we need something else. Let's see what is a corporate portal? This is an internal website of the company that brings together a large number of information services and providing access to information related to production processes companies. In addition to the classic functions of providing reference data about employees and the structure of the company, the portal serves to integrate with special information systems and services, financial and accounting, project management, file resources, forums, etc. What will the integration of social network functions with a corporate portal give?

Terms and Definitions

For further understanding, let's add a few abbreviations and definitions:

KCC is a corporate social network, an analogue of a social network familiar to many with its functionality, but created to meet business needs. It is a professional social network that solves the problems of organizing and supporting the company's activities.

Working page in KCC - an analogue of a personal page in a social network in terms of functionality, its main purpose is to provide an employee with a convenient and unified tool for performing his job duties. This is a kind of a single workstation by job function. In most cases, the work page is personal, but if necessary, it can be anonymized for some positions, for example, the work page "engineer on duty". It has a replacement function, when during the absence of an employee, the entire work page or some of its functions are transferred to other specialists or to other work pages.

Functionality of the working page - a set of rules for displaying news subscriptions, participation in groups and other functions corresponding to the job description. So, the functionality of the working page of the technologist of the relay protection and automation service includes links to all software packagesused by the employee, notifications from these complexes, notifications from planners indicating the need to perform routine actions, subscription about incoming requests, oscillograms, requests from others structural units, changes in regulations, etc.

Work page owner - an employee performing job duties corresponding to the functionality of this work page.

Profitable tandem

So, back to the benefits of integrating KCC and portal. Company employees will be able to have their own profile, which is functionally different from the profile on the social network and contains, in addition to personal information (photos, hobbies), additional professional information - position, location, phone number, competencies and basic job responsibilities. This will help to establish informal communication between colleagues and will contribute to strengthening the corporate spirit, will reduce the time spent on solving business issues, coordinating actions and finding the necessary competencies.

Each employee, in accordance with their job responsibilities, has a set of customized views, notifications and filters and timely receives the necessary production information, orders and regulations, notifications about the onset of planned events, as well as additional information, such as colleagues' birthdays. Further, by integrating the functions of the social network with the electronic document management and management system, the process of issuing instructions and approving documents is simplified. By including the scheduling function in these systems, there is no need to fear that some order will be forgotten.

The corporate social network completely takes over the function of internal communication and replaces email, expanding its functions. The creation of conferences, chat, comments and notes in conjunction with the functions of office work, organizing orders and scheduling activities make information about business processes more accessible, visual and transparent, and the processes themselves - controlled. What else can you do with social networking? Maintenance of almost all business processes of the company, development of the corporate spirit of the team, reduction of weaknesses in the organization of activities in the absence or insufficient competence of employees, the introduction of new automated systems and business processes, training of new employees, the formation of a motivation system, elimination of emerging conflict situations within the organization, etc. Let's consider some issues in more detail.

Walking together

How can you benefit from introducing a corporate social network? In short, this is the creation of a company knowledge bank, a think tank with established semantic connections between business processes. It is a convenient organization of the workplace, where everything is at hand, like a conductor, where a single information space has been created for each workplace and where various services are integrated into one information environment to perform official duties. It is also an opportunity to direct the needs of a person in virtual communication to solve the problems of the company. This is also a convenient organization of the execution of orders, control over orders, tasks, the possibility of communication and feedback. This is the customer support service, as close as possible to their problems or needs.

Subscriptions, message boards, notifications and specialized news feed, like similar social networking services, will help in the daily activities of any employee. So, the materially responsible person and other employees associated with the supply of equipment will receive a notification on their "wall" that the contract has been concluded and the shipment of goods has begun. And persons participating in the consideration of applications will receive notifications that another application has come for consideration.

Groups in the social network find their application and bring together employees involved in a common cause. For example, in a situation with the automation of production tasks, it is clear that there are many business processes in an organization that are at different stages of automation. In these relationships, there is a project customer (technological departments, financial and economic units, etc.), which has its own needs, and there is a project executor (its own developer or IT curator when automation is performed by third parties). For each business process, a group is created in the appropriate category and with the appropriate tags, participants are included in this group, their roles and responsibilities are defined.

For external clients of the company, counterparties, government and regulatory entities, the situation is similar. For example, business correspondence and documents are being negotiated under existing or planned contracts for the provision of services and the supply of goods. For the counterparty, access is organized to a specialized section of the KCC (or an e-mail gateway is configured for a specific counterparty by his email address so that letters from him are sent to the working pages of interested parties in the KCC). State and other entities, controlling bodies with whom information is exchanged, also get their own access to the resources of the corporate network.

Precise definition target audience to solve the whole variety of tasks of the company will allow to structure and streamline activities, to make sure that only the necessary information is at hand, and the necessary data can be found in simple and accessible actions.

A tool such as a forum or a chat group will be useful during the active phase of the implementation of a project or, for example, when conducting trial operation of a system, when resolving a situation under a technical support agreement, or when providing methodological and consulting assistance to a higher-level branch.

Notifications, news feed, bulletin board on the working page on the network - a digest of business information about the subject area to which the page owner is subscribed. KCC will tell you what needs to be done and how to solve the production problem, even if the employee is absent.

Frames on the network

What opportunities does the system provide in terms of personnel management? The working page of each employee contains information about their competencies and job responsibilitiesdefined by keywords, tags, or an arbitrary description. Organization of access of HR personnel to such information will make it possible to propose possible changes in the personnel structure in the event of a vacancy. Personnel training, internship, training and exchange of experience by job is done much faster. Personnel issues can be resolved remotely using telecommunications.

Classic management talks a lot about horizontal and vertical linkages in the management structure, but KCC will create a process-based relationship structure by adding easy workgroup organization, diagonal linkages between departments and matrix management structures. The network will be able to take over any process, from the working group for the implementation of complex complexes according to PJM standards and ending with the coordination of the working hours of the commission for the inventory of tangible assets.

On the working page, you can place bookmarks on thematic links for the same type functional responsibilities, in particular, links to the sites of regional and federal energy companies, sites of regulatory documents on building design, sites of companies under contracts for the technical support of computer technology.

Add comments to messages, create assignments from messages, scheduling messages based on messages, link and group messages by topic, tagging and keywords... This will allow not only to easily organize the execution of the order, but also to bring together all sources of information on any task or process, find it in the future and restore a complete picture of what is happening.

What does the president of the company, chairman of the board, CEO, deputy director of the company see? Performance metrics, financial statements, breach summaries, order execution and group KPIs - according to how filters are configured and what aggregation is selected.

What's next? Perhaps a sectoral corporate social network that unites energy entities, regulatory authorities and government agencies. Or a state social network, if the state reform in the field of information technology sees the feasibility of creating its own corporate social network.

Implementation problems

Despite the rapid growth in the popularity of corporate social networking solutions, large distributed companies face difficulties in implementing CSS. Why, although the number of installations abroad is growing exponentially, are Russian companies in no hurry to choose a solution for a corporate network? What difficulties do companies face? What are the ways to resolve such conflicts?

From a technology point of view, the introduction of KCC affects almost everything business processes company, and as a result, this is a long-term project with a complex terms of reference and high cost. Many vendors of SaaS and KSS solutions understand this and offer free versions, some by limiting functionality, others by limiting the number of licenses. It remains for us to select a branch or business area for use as a "pilot" project.

The cost-effectiveness of the network implementation is questionable since it seems rather difficult to calculate the ROI. In this case, in order to analyze the effectiveness, it is necessary to include statistical tools and KPIs in the KCC, for example, to estimate the cost of operations, the time spent on the process, the absence of rework, etc.

An obstacle to implementation may be the psychological rejection of KCC by top management, which is based on the unwillingness of the top management of companies to personally use this technology and to be, as it were, on a par with all employees. Some developers take this fact into account and specifically offer social tools for top management. For example, collect round tables with the participation of leaders, where each member of the social network can prepare his own question, and the leader can give an answer in conference mode to questions that require attention from his point of view. It is very similar to the Internet conferences that the President of Russia arranges for journalists.

Company executives tend to believe that advanced solutions are needed only for IT-oriented companies, and ordinary workers believe that this is another information systemthat nobody needs. But practice shows that numerous foreign companies that are not related to information technology successfully use KCC in their daily work.

Also, a negative attitude towards social networks is formed from a certain stereotype about the uselessness of a social network for business. In practice, it turns out that employees always remain in touch and are involved in the process at any time, and lack of awareness among employees increases the time required for solving problems and leads to lost profits.

There is practically no moderation in ordinary social networks, network participants allow themselves any statements, which is unacceptable in a corporate environment. In fact, if the company has its own corporate culture, then there will be no violations of this culture in the corporate network, and if the employee's correspondence begins to lose its business character, there are always colleagues or an immediate manager who will intervene and restore the normal flow of the dialogue.

Information security services will say that the social network contains a huge amount of information available to everyone. But if you define a security policy for KCC, then such a question is no more difficult to implement than a restriction to any other information resources... And the coordination and control over access to information will remain in the hands of information security services.

Most of the available KCCs offer a variety of ways to motivate employees, assess their contribution to the process and generate compensation for work. Given that the network can implement the functions of electronic document management, the question of the legal force of actions in the network arises, such as, for example, fixing the facts of familiarization with business documents and the legality of applying methods for assessing motivation in the corporate network. This problem is technically solved by the use of EDS tools, and organizationally - by the development of local regulations establishing the equivalence of virtual actions in KSS with real actions.

Summing up, we can say that if social networks have effectively solved the problem of communication between people in most countries, then corporate social networks will be able to make corporate communication effective. Often, in order to achieve something, you just need to use opportunities. We know the capabilities of social networks - we need to take them into service and use them to achieve the goals of an organization, company or government.