Business plan for the production of wooden furniture. Furniture factory business plan. What employees are needed for the functioning of a furniture workshop

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We bring to your attention a business plan for furniture production, thanks to which you can organize the production of high-quality furniture at democratic prices for the population and enterprises. The commissioning of a furniture workshop is a rather complicated matter, because the manufacture of furniture includes the selection of the necessary premises, the purchase of equipment, that is, a real carpentry production, where highly qualified specialists will work in a semi-automated mode. The personnel must be able to handle the equipment, use the appropriate patterns and high-quality material, then the carpentry shop will develop further.

A high-quality business plan for organizing the production of furniture will allow you to understand what stages await you in this business, what to pay special attention to. So, it will be necessary to clearly think over the range of products that will be produced in the future. You can set up the production of only upholstered furniture: sofas, canapes, armchairs, upholstered chairs, or you can produce cabinet or frameless furniture, which are in great demand everywhere nowadays.

The presented business plan for the manufacture of furniture will reveal to you the secrets and tell the secrets of your future furniture factory. How to organize a work cycle, where to start a marketing policy, what kind of personnel should be selected for this undertaking? In a detailed document, you will find professional answers to all your questions. The production of office furniture requires completely different materials and patterns than in the production of products for the kitchen. Therefore, technical and economic data will not only be interesting for you, but also useful.

Having received information from a business plan for creating a carpentry workshop, you can take it as a basis and prepare your calculations. Good and inexpensive furniture is needed by consumers, especially in the periphery, where furniture is supplied with a significant mark-up. You can specialize in specific models, for example, produce wardrobes, or you can commission a workshop for the production of a huge range of furniture products. In any case, the production profitability is quite high.

As you know, demand creates supply. It is this factor that is responsible for the appearance on the Russian furniture market of a large number of new manufacturers. According to statistics, more than 70% of the furniture sold on the market is made by domestic entrepreneurs, and the most popular are products that are in the middle price range.

Uncomplicated technology for manufacturing hull and frameless furniture often misleads aspiring businessmen who think that it is not difficult to organize a business from scratch and start making custom-made furniture. And at this stage, many of them make annoying mistakes, which subsequently lead to serious failures.

The first question that worries any businessman is where to start the production of frameless furniture, how to open your own furniture business and turn it into a stable source of income. One of the factors favoring the opening of furniture production is the relatively low financial investments into this business. Having decided that he will produce furniture, the entrepreneur must also decide in which room the furniture production can be opened.

Renting a special furniture workshop is certainly one of the most optimal options... But, by and large, the costs at the initial stage of business development can be minimized and a small room can be rented for furniture assembly.

But even this option should be considered for optimal benefits. It is important that the organization of a furniture shop takes into account how convenient its location will be, whether it will be possible to avoid unnecessary transportation costs, as well as the costs of maintaining the premises in good condition. For example, a semi-abandoned production hall or an empty spacious building in a municipal office may be suitable for this purpose.

The cost of renting furniture production will depend on various nuances, but you should not focus on the minimum prices. If you are offered to rent a room at obviously ridiculous prices, you should suspect some kind of trick in this. Perhaps its roof is not able to withstand even the most modest rainfall, or problems with regulatory authorities are inevitable.

Main cost areas furniture business Are the acquisition costs necessary equipment, which is also not worth saving, and the salary of the company's employees, even if at the initial stage of business development there will be only a few of them.

Striving to achieve the goals set for yourself, it is advisable to rely on a professionally drawn up example of a business plan for opening a production of cabinet and upholstered furniture with ready-made calculations - the main financial document that guarantees the stability of your enterprise. With its help, it will be much easier to get acquainted with the peculiarities of the furniture business, determine the volume of furniture sales, find out what problems the opening of furniture production may be associated with. If you need to use borrowed funds, it is a competent business plan that will allow you to organize a profitable credit line in the furniture business. Using this document, you will easily be able to achieve such a result when the gross sales of your furniture factory will exceed even the most daring expectations.

How to open a furniture workshop, where to start, whether partners are needed in the furniture business - these questions invariably concern start-up entrepreneurs who decide to create their own business for the manufacture of upholstered, cabinet or frameless furniture. Focusing on the global aspects of creating furniture production, such as finding a suitable premises, purchasing high-quality equipment, many businessmen forget how important the professionalism of the company's employees plays in the organizational structure of furniture production.

For any furniture maker, his own business is, first of all, a source of stable profit. But wanting to save money on employees' salaries, a businessman is taking significant risks. Of course, at first it is quite possible to hire inexperienced furniture assemblers who will be attracted by the relatively low wages. Many people are now ready to join the furniture assemblers - former engineers, managers, lawyers, as well as people without any specialization at all. But are people who have never worked in this area able to ensure the high quality of their work? It is highly doubtful. Therefore, you should very seriously think about where to look for employees for your company.

According to the Association of Furniture and Woodworking Enterprises in Russia, the market capacity is currently quite large, which indicates a fairly significant competition in this segment. Pay attention to the organizational structure of the enterprise using the example of any well-known furniture factory: as a rule, in large furniture factories, upholstered and cabinet furniture is made exclusively by qualified specialists. Risking product quality in pursuit of economy is considered unacceptable there, since this is a significant investment.

The organization of production at a furniture factory, where the volume of production is not yet so large, does not always take into account the importance of this moment. Meanwhile, relying on highly qualified specialists, a businessman obviously finds himself in a winning position. An experienced worker will not tarnish the reputation of your business by making frameless or defective cabinet furniture. Wages in furniture production should not only correspond to labor costs, but also not allow the employee to think about moving to another company, whose manager is very generous.

Where can you find such professionals? The answer to this question will help you find professional sample a business plan for furniture production with ready-made calculations. It contains detailed description furniture company, its organization and development opportunities, with special attention paid to regular problems. In addition, from this document you will learn what a competent organizational structure should be. joint venture furniture factory, how to evaluate an investment project in furniture production and how the analysis of product sales will help you on the example of an operating furniture company.

Interruptions in furniture in our time do not occur as often as in Soviet times, however, a certain shortage of high-quality, reliable, and, most importantly, inexpensive furniture still exists. But even this fact does not guarantee novice businessmen who open furniture production, the presence of a stable demand for their products, on which, as you know, the most important thing in business depends - profit.

The sales volumes of furniture products directly affect the volumes net profit... Of course, any businessman wants these figures to be solid and, which is important, stable. But where to find clients? Experience shows that the organizational structure of a furniture company, a furniture company must necessarily include the study of various options that allow your business to quickly "turn around", for which you will need to take appropriate steps.

Many entrepreneurs face problems with selling their own products. The ideal option is to sell furniture through your own stores, but such opportunities are practically inaccessible to small and medium-sized businesses. The easiest way is to place advertisements for the sale of inexpensive but high-quality furniture in print media... This may not be enough, and your ad risks getting lost among others.

Standing out from the competition is one of the most important challenges for an entrepreneur. This could be, for example, a lower price or additional services, such as a measurer's visit to the house, free assembly of furniture on site, in this case things can quickly go well. On the other hand, an excessive pursuit of price knocking down will help you to increase the sales of cabinet or upholstered furniture, but the payback period of furniture production, the carpentry shop, in this case, will significantly increase. The relevance of a topic such as dimensions working capital at a furniture enterprise, is quite high, but it is sometimes very difficult for a novice businessman who does not have a team of experienced economists on staff to understand this.

Optimization of business processes in furniture production will help you to use your initial capital as efficiently as possible, and analysis of competitors in furniture production, analysis of your own furniture manufacturing enterprise, as well as sales analysis finished products will allow you to identify your strengths and weaknesses. This, in turn, will not let you waste your time on trifles, but will teach you to focus on the most important nuances of business development.

A competent sample of a business plan for a carpentry workshop for the manufacture of furniture necessarily includes a description of the image of the furniture company. Focusing on him, it will be easier for a businessman to decide on organizational structure furniture production. After reading this document, you will understand what is the job of a supplier in a furniture company - one of the key figures in staffing table your enterprise. In addition, it will become clear to you how different variants of names of furniture companies influence the fate of the enterprise. A business like furniture production definitely needs careful planning. Having paid enough attention to this point, you can count on an influx of new customers and, accordingly, high profits.

The demand for furniture products has been and remains quite high. The society of people is developing, new families appear, planning to create their own home, which is unthinkable without furniture. And families with experience periodically update it.

How to open a company?

The furniture business is divided into two components: sales and production. Ideally, when a businessman first chooses the first option, then the accumulated experience in studying demand motivates him to start manufacturing. So it's better first.

If you already have sales experience and are only interested in production. To open a furniture manufacturing company, in order to register it and become a full-fledged manufacturer within the framework of the law, you will need documents:

• an agreement on the establishment of an enterprise indicating the form ();
• statutory documentation containing information on the amount of the authorized capital;
• copies personal documents the head of the company, chief accountant and other employees;
• bank details;
• receipt of payment of state duty for starting a business.

So, the entire package of documents has been collected. The next step is going to tax officewhere you should register a legal entity or individual business.

Next, you need to contact fire department and sanitary service for special permits. They are issued in the event that the presence of safe environment work regarding sanitary standards and fire safety measures.

The final action is to contact Rospotrebnadzor for obtaining a permit for the right to do business.

The main business principle

The very concept of production carries the mission of developing the economy as a whole for the country, which is proof of not only benefits, but also benefits to society. This objective factor covers a global scale.

As for the direct effect for a particular enterprise, its success directly depends on competent planning, correct calculations and constant analysis of the results obtained.

An important element of obtaining benefits is the production of quality products. The level of training of the personnel involved in the production of furniture plays an important role here. This is the main principle of successful business development. The most expensive advertisements will not help without a responsible attitude.

An example of this is the world-famous brands of manufacturers who have conquered the market solely due to high quality.

Before moving on to planning, you need to study the consumer market, work out issues such as competitor behavior, and determine the range of suppliers.

Room selection

What should be the premises? It can be owned or leased. There are basic building parameters recommended for opening a furniture business:

1. The room for the direct production of furniture should be spacious (area approximately 550-650 sq. M). The production building is located on the ground floor. It is necessary to provide an access platform for loading raw materials and shipping finished furniture.
2. The customer area may be in a different location, preferably the most crowded. His appearance and the interior decoration should help attract buyers. It is also worth equipping a hall where models of manufactured products will be presented.
3. The room must have an acceptable temperature regime, the presence of communications (water supply and sewerage).
4. Conditions have been created to prevent a fire (appropriate documentation, evacuation plan, fire-fighting equipment, treatment of the building with anti-flammable agents).

These space requirements are justified in that they guarantee a normal atmosphere for productive work.

Assortment definition

The volume of production of various types of furniture should be compared with the level of demand. This analysis is carried out by Association of Furniture and Woodworking Industries... According to their data, the demand for furniture is as follows:

• cabinet furniture - 28-30%;
• upholstered furniture - 18-20%;
• kitchens - 20-22%;
• bedrooms - 12-15%;
• office furniture - 22-23%.

Based on this data, you can orient the direction of your business, pre-plan your own list of products and fix it in a business plan.

Customer base

It is necessary to identify the target consumer group or customer base and make a corresponding entry, devoting a separate section to this issue. This group includes:

• retail consumers;
• wholesale customers;
• intermediary companies (furniture stores, design agencies, suppliers).

Organization of sales of furniture products

A separate chapter of the business plan is the problem of product sales. It is necessary to outline the forms and methods of its solution:

1. Through our own service... The manager carries out recommendation conversations with visitors to the showroom, is engaged in mailings, calls to potential customers.
2. Conclusion of agreements on cooperation with a retail chain... In the near future, it is planned to go beyond the region, in the future - to the external market.
3. Cooperation with private and public enterprises, hotels, catering establishments.

Advertising activity

Advertising is one of the most effective forms of product promotion. The issue of its development is also worth highlighting in the plan a separate section. Advertising activities include:

• opening your own website, promoting it, promptly updating the catalog;
• using the media for advertising;
• internet advertising.

Dissemination of information about your products must be carried out in all possible ways, including word of mouth.

Production plan

This is a significant part of the main plan, which provides for the main positions of the enterprise:

• production of prefabricated pieces of furniture;
• finished cabinet furniture;
• custom-made furniture;
• delivery of products to the consumer - finished furniture or assembled on site.

Necessary equipment

For furniture production, you will need special machines, tools, devices, the acquisition of which is recorded in the business plan:

• machine tools for modeling furniture items with software control;
• milling and lathe;
• electrical and mechanical tools - a hammer drill, an industrial hair dryer, an electric power saw, a jigsaw, a hand router, etc.;
• freight vehicles for transportation of materials and finished products.

Personnel of the enterprise

A furniture manufacturing company is specific and requires professionals in this area:

• wood processing specialists (6-8 people);
• a master with special education and work experience, whose duties include organizing the entire cycle of the production process;
• driver.

To conduct any business, in particular furniture, you need not only professional furniture makers. It is also necessary to have a good economist, accountant and advertising agent in the team.

In addition, in working with clients or partners, controversial issues may arise, which can only be resolved by a professional lawyer. If it is not possible to keep such a specialist on the staff, you can contact a law firm that provides services of a similar nature.

The selection of personnel must be approached responsibly, because the state of the business depends on their professional level.

Supply of raw materials

For the successful organization of the furniture business, it is necessary to scrupulously study the raw materials market and establish contacts with suppliers. The sequence of this work is recorded in the business plan.

Necessary agreements with supplying companies in terms of deferred payments, receiving materials on credit, various forms of payment.

To ensure that quality materials are received, the supplier must be certified.

It is difficult to imagine a comfortable and cozy home without furniture. Opening a business in the furniture industry, with proper preparation and taking into account all the nuances, can bring considerable profits. In the article, we will consider a business plan for furniture production with calculations from scratch, how to open and not burn out.

Furniture production business plan

The furniture business has two options: the sale of manufactured furniture or the production of your own. Businessmen often start with sales, and then, having studied the specifics of consumers' requests, open their own production. In this area of \u200b\u200bactivity, you will need business plan for furniture production.

We will make the calculation for a furniture shop that produces cabinet furniture in the middle price segment. This includes kitchens, office furniture, wardrobes, etc. The organization of the enterprise will be carried out according to the principle of an incomplete cycle: suppliers will prepare raw materials, and the company will produce ready-made panels for assembly using the developed drawings. For an additional advantage in the formation of pricing policy and a shorter payback period, own funds will be used when the project is launched.

Before drawing up a business plan, it is important to carefully study the market - suppliers, consumers, competitors. According to the Association of Furniture and Woodworking Industries, the volume of furniture production in the Russian Federation is distributed as follows:

• Office furniture - 23%;
• Cabinet furniture (sets, hallways, headsets) - 25%;
• Kitchens - 22%;
• Bedrooms - 13%;
• Upholstered furniture - 17%.

The assortment of domestic furniture is presented according to the following parameters:

• Functional purpose: cabinet furniture for lying or sitting: armchairs, chairs, chaise lounges, beds, sofas, etc .; for storage: chests of drawers, wardrobes, cabinets, shelves; for work and eating: writing tables, dining tables, coffee tables, etc.
• Constructiveness: non-separable, sectional, universal-prefabricated (it can be repeatedly disassembled and assembled), built-in, bent, transformable, wicker.
• Materials: made of wood materials and wood, plastic, metal.

Planned assortment

We will preliminarily make a list of the range of products we manufacture (the data will change as we study demand):

• Facades for kitchens, kitchens;
• Sideboards, wardrobes, drawers, shelves, chairs, dining tables, stools;
• Office furniture - shelves, computer tables, filing cabinets.

Target group

• End consumers (wholesale) - hotels, restaurants, large government agencies, office centers etc.
• End consumers (retail) are business people with average incomes who renew furniture every 2-3 years.
• Intermediaries - design studios, specialized stores of interior items, furniture.

Furniture production business plan: sales organization

Ways of selling products:

• Through his office, which is also a showroom.
• Using a chain of stores, concluding partnership agreements with them (including stores from other regions and CIS countries).
• Direct sales to government agencies, hotels, large private firms, using mailings and calls on the base of potential customers.

Advertising

• Your website on the Internet, its creation and promotion, weekly catalog updates, newsletters to regular subscribers - all contribute to the geographical expansion of the circle of consumers.
• Placement of advertising blocks in interior and design publications, furniture magazines and other specialized press.
• Placement of advertising banners on Internet resources of similar subjects.

Required documents

Preferable in terms of taxation and work with legal entities the company will be registered as a limited liability company.

Documents for LLC registration:

• Information about the name of the company - should be associated with its field of activity.
• Agreement on the establishment of an LLC with the decision to open;
• Statutory documents with a list of activities and the size of the authorized capital of at least 10,000 rubles (contributed in money or property - office furniture, office equipment, etc.).
• Data of the director and chief accountant - a copy of the passport, identification number, contact phone number, address.
• State fee payment documents.
• Bank details where the current account is opened.

Production plan

Furniture production business plan includes one of its most important parts - the production plan. The production will be arranged according to the principles of an incomplete cycle. The production of popular models of pedestals, prefabricated cabinets, kitchens, tables and other cabinet furniture will be produced according to the configuration and required dimensions. Provision is made for the processing of purchased finished chipboard and MDF boards according to the given patterns. Furniture is delivered to the consumer and assembled on site.

Room requirements

You will need 2 premises: for the production of furniture and for receiving customers. It is desirable to find them not far from each other. The premises have different functionality, therefore the requirements for them are different:

• The area of \u200b\u200bthe industrial premises is not less than 500-600 m2, you need a heated spacious room on the ground floor, the possibility of installation warehouse space and installation of equipment, an equipped entrance with a platform for unloading materials and raw materials and unloading finished products.
• For the office, accessibility to the client is important. It is preferably located in the center of a shopping and business activity, on the ground floor, with an equipped showroom for exhibiting product samples. Area - 50-60 m². Necessarily the presence of communications and cosmetic repairs.

Equipment

List of equipment for the production of cabinet furniture parts:

• Machine tools controlled by computer programs for the manufacture and modeling of furniture - "Astra-Furniture Designer", "Astra-Cutting".
• Milling machine.
• Electric jigsaw.
• Lathe.
• Some small tools.

Staff

List of workers with special skills and knowledge:

• Shop workers - 5-7 people. Requirements: work experience on the main types of furniture machines for processing chipboard and MDF boards.
• Production foreman - 1 person. Bears material responsibility for machines, raw materials and materials. Requirements: knowledge of features production processes assembly and manufacture of cabinet furniture, experience in organizational work.
• Driver - 1 person.

Raw material suppliers

Raw materials for use in production - chipboard (chipboard), MDF boards. You will need domestic or foreign suppliers of plates, consumables (glue, paints, coatings, hinges, handles, drawer guides, hinges, locks, fasteners, etc.).

Requirements for suppliers: company awareness, availability of certificates, delivery, possibility of deliveries with deferred payment. The search for suppliers is carried out in specialized publications, on the Internet, several offers are selected and compared.

Financial plan

To calculate the business plan for the production of furniture, we take into account all the initial costs for launching and promoting the project, fixed costs, we compare with cash receipts. We analyze the main financial indicators: profitability, investment size, payback period of the project.

Initial costs:

• Purchase of equipment - 1,000,000 rubles;
• Company registration - 30,000-40,000 rubles;
• Purchase of consumables - 150,000 rubles.

Total for launching the project - 1,200,000 rubles.

The type of borrowed funds - own, borrowed. In the second case, additional costs of interest on the loan are also taken into account. With an average interest rate of 22-25% per year, production profitability requires at least 30-35%. The payback period depends on the profit after all taxes, interest on loans and other costs.

We will consider the option of own funds to start production.

Variable costs (per month):

• Workers' salary - 100,000 rubles;
• Raw materials and supplies - 150,000 rubles.

Fixed costs (per month):

• The salary for office workers is 20,000 rubles.
• Rent of premises - 50,000 rubles.
• Advertising costs - 10,000 rubles.

The planned proceeds from the sale are expected to be about 400,000 rubles per month. Intensive promotion will contribute to the growth of revenue per year by 20%.

Taking into account 30% profitability, the monthly income will be 150,000 rubles. Monthly fixed costs - 80,000 rubles. Profit after deducting fees, taxes and costs - 70,000 rubles. In case of 30% profitability, the payback period will be 14 months.

Business risk analysis

The main risks include the smuggling of cheap low-quality furniture from China and Poland. Such furniture is short-lived and can be harmful to health.

The consumer demand for beautiful, elegant furniture is constantly growing. New design solutions in the interior make furniture manufacturers constantly expand their assortment. The number of furniture factories is increasing, creating full-fledged competition in this market segment. The ease and simplicity of the technological process consists in the manufacture of the necessary parts, their subsequent assembly according to the instructions for the future product, using only a screwdriver, drill, screwdriver.

For a furniture workshop, basic equipment is sufficient, although basically, its choice directly depends on the type of products manufactured at the enterprise for a business project:

1. Bandsaw machine. this type is used to cut metal, wood.
2. Drying mechanisms. Its presence is mandatory for the production of products from natural wood.
3. Wood processing equipment. Wood aging machine, milling machines, mechanism for splicing wood cloth, drilling, milling and copying mechanisms.
4. Machine tools for working with glass. It is installed for cutting, nesting, edging and sandblasting, engraving and other manipulations.
5. Mechanisms for metal processing. It is used for polishing, cutting, welding, cutting, drilling metal parts of future furniture.
6. Sewing equipment. Allows you to cut, sew, trim woven elements of furniture construction.

You will also need to have other tools in your arsenal: furniture staplers, planers, hammers, pliers, a drill, a screwdriver, a lot of small tools for working with materials.

Business design. Key aspects

Sightseeing tour

This project implies the organization of its own production facility, where furniture production will be carried out for its subsequent sale. Individual entrepreneurship is often the main form of formation of a furniture enterprise, which is due to the sale of finished products to consumers for private use. If it is planned to sell furniture to clients from government and legal structures, then additional registration of a production workshop in an LLC will be very reasonable.

3. Selection of working personnel.

General data on personnel can be summarized in the following points:

• Designer, order taker - 1 unit of work places;
• Sales manager - 1 unit;
• Workers of the shop itself - from 2 to 8 units are enough;
• Driver - 1 unit.

The approach to the choice should be careful, because the face of your organization, authority and clarity in the execution of orders will depend on it.

The office must have an employee who has experience working with special programs... He must be delicate, sociable, tactful in order to find customers, bring them to the category of permanent ones, and increase the clientele among the consumers of your shop's services.

The production should be carried out by people who know their business. Their sphere of competence should be considered work with basic equipment and materials. Now the basis for the production of any furniture is MDF boards and particle boards.

If the production of furniture will be adjacent to its own point of sale, then you need to hire another staff unit in the person of a sales assistant. His responsibilities will be the correct informing about the products, attracting potential buyers.

Finance: investment and income

Capital investment:

1. Rent for occupied premises:

Production workshop - about 300,000 annually;
- office space - from 100,000 rubles / year.

2. Equipment and computer support - from 200,000 to 1.5 million rubles.

3. Salaries to personnel - starting from 1.2 million rubles. annually.

4. Purchase of materials - calculated individually. Approximately 20% of a finished piece of furniture.

5. Other expense items - about 300,000 thousand annually.

It turns out that an entrepreneur should have a capital of approximately 3.4 million rubles, excluding materials for production in this amount.

Profitability:

The payback period of a production workshop for the production of furniture is individual in terms of time, but, basically, it varies from one year. With a clear and competent approach to doing business, the income from the sale of finished products will amount to about 400,000 rubles / month. It is worth noting that many production organizations are able to earn much more if they take into account consumer demand, the unsuccessful experience of other companies, constantly monitor modern trends in the creation of furniture, and much more.

These financial indicators are approximate to enable the entrepreneur to determine the development perspective own business, skillfully spend funds. Profitability / consumption will depend on various factors, including the region where future furniture production will be organized.

Approximate figures from furniture sales in Russia:

• office furniture - 22%;
• cabinet furniture - 25%;
• kitchens - 19%;
• upholstered furniture - 12%;
• Bedrooms - 12%;
• Other - 10%.

The consumer choice is clear. An entrepreneur must take into account all the nuances in order to purchase exactly the equipment that will allow to produce only the types of furniture structures demanded by buyers.

The given business project is approximate, and can become the basis for individual plan individual entrepreneur.

Premises.

Staff.
Director.
Working staff.
Designer.
Sales Manager.

Marketing.
Advertising.
Types of advertising.
Sales of products.

Financial plan.
Investments.
Payback.

Production options.

Custom-made furniture production.
Business development prospects.

Despite the fact that you won't surprise anyone with the production of furniture for a long time, the demand for these products is not falling. There is no surplus of offers on the territory of Russia, but the production facilities operate in conditions of fierce competition.

Not everyone can withstand the competition, someone works for a long time and fruitfully, constantly delighting customers with new models and design solutions. Someone is unable to keep the business in a strong flow and crashes, not having time to really find their place in the market.

Starting a furniture business is a big deal. Requires mandatory legal registration, clear calculations of investments and plans for the sale of finished products. And in order for the business not to go down in history, it is imperative to observe all the points and make every effort to implement them.

When registering a business, it is best to assign it the status of an LLC. The status itself already speaks of the seriousness of intentions and will help attract investors from outside or as founders. The amount of planned investments is not small and it is unlikely that it will be possible to do without additional investments. The status of an LLC makes it possible to generate additional income through the register of additional activities and expand the business in the future.

Also, this legal status gives the prospects for participation in profitable tenders and cooperation with serious chains of furniture supermarkets, which has a positive effect on the reputation and income of the enterprise.

Premises.

After all the design steps, it is necessary to organize the premises where the workshop will be located. The industrial area of \u200b\u200bthe city is best suited. The premise is not small - about 300 m2. Hangar structures are perfect.

The problem of finding a suitable room is quite urgent, so you need to start doing this in advance. It is best to seek help from companies that specialize in exactly this. They already have ready-made proposals. They know for what purpose, which room is suitable, which technical parameters must be met and which standards must be met.

When concluding a lease, be sure to pay attention and negotiate the lease terms. You need a long-term lease agreement in order to avoid troubles with moving and renewal of the production address in the future. Sometimes premises are rented with some equipment already available there. If you have such an option, that's great.

The lease is added to the lease production equipment - and you have less costs, and the owner has less headache, what to do with it and what to do with it.

Equipment for the production of furniture.

To start production, you will need special machines. Buying them is not a problem.

Edgebanding machines are necessary for processing synthetic (melamine, PVC, ABS) and natural materials (veneer, paper).

The edge banding process takes place after the process of cutting the material on a format saw. Let's talk about it a little below. It is imperative that the equipment for facing edges must be selected depending on what kind of furniture you intend to make.

For more understanding here short description the process of the machine:
- Glue, heated to the required temperature, is applied to the surface manually or by means of an automatic module.
- The machine applies an edge to the dimensions of the workpiece. Cutting of the edge with a technological margin is possible.
- Further, with the help of the machine, the edging material is pressed against the surface to be processed.
- After the work of the machine, finishing of the applied edge is carried out - removal of excess glue, processing of the edge, grinding and polishing of lines and corners.

It is not superfluous to repeat that the configuration of the machine must be selected according to the type of furniture being manufactured.

They are produced in various formats - both for small-scale production and for industrial batches. Direct purpose - cutting of furniture parts from sheet materials (plywood, chipboard, fiberboard).

In order for the work to be carried out without chips, two cutting units are used - the main and the scoring unit. Perfectly cuts laminated material with high precision thanks to the saw unit set at an angle. The presence of a scoring saw in the machine ensures absolutely clean cutting, without chips and chipping.

The machines are produced in several types, each of them has its own characteristics and special purpose. Your task is to choose from a wide range of offers exactly the one that is ideal for production. The main difference is the way the workpiece is placed - horizontally or vertically, that is, with a cross or longitudinal cut. And one more difference is the type of the carriage. The machines are produced either with ball or roller carriages.

Regardless of which equipment you choose, pay attention to the presence of additional tables. They are indispensable when cutting full sheets of material. An important point is the clamping upper beam and the upper pneumatic clamp. They provide reliable fixation of small workpieces, which is necessary in the production of exclusive design furniture with small details.

The main purpose of the equipment is a more thorough preparation of the part. The machine saws the material to the desired thickness.

The workpiece is positioned on the work table with a pre-processed base surface The workpiece is fed to the rotating knives automatically. Main technical characteristics:
Rated supply voltage - 220 W;
Rated power consumption of the collector motor - from 1500 W;
Rotation frequency of the planer shaft with planing knives - 8000 rpm (idle);
The average height of the workpiece processed on the machine is 15 cm, the width of the working table is from 25 to 50 cm with the corresponding workpiece width up to 45 cm.
the average speed of automatic feed of the workpiece is 8 meters per minute.
The average planing depth is 2.5 mm. Depends on the width and properties of the workpiece.

Distinguish thicknessing machines on one-sided and double-sided. One-sided ones have one knife shaft located at the top, above the work table. For double-sided, respectively, there are two cutter shafts. The second one is built into the work table and performs the function of processing the lower part of the part. The working table itself is movable, with the help of it the required height is set for processing the material to the required thickness. Machines are also distinguished by the power and maximum lifting of the working table, its width and depth of planing.

A fairly wide price bracket is convenient for choosing the right equipment depending on the buyer's budget. The price depends on the country of origin and technical parameters.
When choosing a thicknessing machine, pay attention to the safety features. The structure must be protected against overloads by a power interruption unit. If an overload occurs, the thermal relay must operate and the power supply to the machine must be interrupted.

Choose machines with quiet operation, which can be provided by a belt drive. It also protects the machine motor from overloads.

For additional safety of the work of machines, power switches are often used. In addition to direct functions, they are equipped with a protective function against unauthorized activation at the time of the operator's absence.

In the manufacture of furniture, wood or any other material goes through many technological processes, and a four-sided machine is the basic equipment for many of them.

The main function is profiling molded products, cutting boards into lamellas for furniture boards. A furniture production workshop requires powerful enough equipment. throughput... When choosing a four-sided machine, first of all, you need to pay attention to its dimensions. For example, in order to process a workpiece with a size of 40 cm, you need a milling cutter of the appropriate parameters (about 80 mm.). In order for the equipment to cope with the processing of large materials, a boost function is required. The work table must be strong and wear-tested to stable work in constant load mode.

Machine tools with cast iron tables show the best strength. The function of increasing the feeding and receiving tables is very convenient and often necessary. To do this, the machine characteristic must indicate the presence of a manual or automatic control function. If you are planning a serious production, then your four-sided machining machine must have a high feed rate - up to 30 meters of linear machining per second.

Some manufacturers produce universal four-sided machining machines. That is, with the possibility of resizing and profiling functions. By simply moving the planer knives in the right direction, you can easily change the working function. Such a machine will help to significantly save money on startup investments. But for full work shops with maximum output, you still have to pay separate attention to each process - this will increase the quantitative indicators, which is important.

To fully support the furniture production workshop, there is a fairly large number of various machine tools, but the four most important and mandatory are described above. The purchase of such a kit will cost approximately $ 40 thousand.

Staff.
The enterprise in the status of LLC has a mandatory staffing obligation.

Director.
Appointed by the meeting of founders. A candidate can be one of them, or an outsider who meets the requirements of the position held.
A full-time accountant. Person with material responsibility. He can easily perform the functions of an employee of the personnel department. Must be familiar with the articles Labor Code... Maintain personnel records and related reporting.

Working staff.
Operators are needed to maintain production equipment. One for each machine. Workers are also needed to assemble furniture. This is 3 more employees. In general, for a complete staffing of the working staff, you need seven people - this is quite enough for a full-fledged process of the workshop. Workers performing assembly functions can go to the customer's home to install finished orders.

Designer.
Such a specialist is definitely necessary for the enterprise, but he does not have to be full-time. The design may well fulfill the function of "coming". Cooperation is formalized by means of a contract with the stipulation of the number of working hours per week or month and the corresponding salary. A designer can cooperate with several companies at once, have several projects and easily implement them. It will not be superfluous to prescribe in the cooperation agreement a clause of non-disclosure of plans and the concept of the enterprise's work in order to withstand fair competition and without violating your interests.

Sales Manager.
Do not be skeptical of such necessary staff. In the early stages of starting production, an employee who will be responsible for sales is more than necessary. Try not to skimp and look for an experienced manager with a client base and a good track record. This will be of great help in promoting your business. Moreover, the manager also performs the function of an advertising medium. And you need advertising like air.
Accrual algorithms wages to a sales employee several:
Fixed amount (rate).

As a rule, the flat rate is quite rare and usually accompanied by official registration. labor activity... Often the amount of the stake is equal to the statutory minimum wage. This option suits someone, we wish them good luck.

Rate +% of sales;
This payroll algorithm is very common among companies. It is actually very convenient for both the owner and the employee. The rate, again, is minimal and the% is small because the volume of sales per month (or the planned volume) can be very large. With such volumes, the salary is not higher than 0.5% of this amount, but mainly 0.2-0.3%. The rate, as in the previous paragraph, is the minimum or below the minimum. There are companies that offer a $ 100 bet. and add to this money a slightly higher% than usual.

Rate +% of income money for the current month;
In this case, the guaranteed payout amount may be different. Number% - no more than 1. But, pay your attention to one "BUT" - the manager earns his hard-earned% of the amount of money received in the company, that is, from the amount that the accounting department sees on the account at the end of the current month. Many newcomers are confused or simply do not pay attention to this condition when hiring. Naturally, then problems begin.

% of sales;
One of the most common algorithms. The most profitable% of sales is calculated. Depends on the amount of planned sales for reporting period... The larger the amount, the lower the%. Furniture is an expensive commodity, so the maximum salary for a manager is 3%.

% of the money coming to the company for the current month.
Accrual according to the same principle as in point 3, only without a guaranteed rate. In this case, the% depends on the planned sales volume - the higher it is, the lower the%. Not the worst algorithm in the event that the manager came to an already accumulated client base, that is, there were already sales in the previous period and money for the sold product will come in the current month. This is important because the bulk of customers work with a deferred payment, especially for large retail outlets - there the deferral can reach up to 3 months.

Basically, according to this algorithm, a sales agent begins to receive a salary not earlier than the third month of work. Let it not surprise you if you agreed to such an algorithm - accept it as it is, there is nothing you can do about it. Until the money for sales begins to flow to the company, you can offer a fixed rate, but it will be minimal or increased - this algorithm is described in paragraph 2.

% of profit;
This algorithm is probably the most difficult for the employee to perceive, but very beneficial for the owner.

The bottom line is to pay a commission of 10% of the received net profit from sales. It is important to pay attention to the fact that the profit is calculated from the price at which the products entered the commercial department, and not from the cost price.

The salary of employees is determined by the average salaries of employees of the corresponding categories and the profile of the region in which production is planned to be launched.

Marketing.

Advertising.
Advertising is the most important process in the promotion of furniture production. It is important that the potential client knows about you before the finished product goes to market. There is a lot of competition in this type of business and if you want to declare yourself, you must do it in advance.
If you are seriously thinking about fruitful and long-term work, forget about "black" and "gray" production. Develop and register your own TM with Rospatent Russian Federation... The registered trademark of the brand being promoted is heavily protected against counterfeiting and, in which case, you can always defend your rights.

To do this, you must submit an application and pass the similarity check of the designation. The plus from registration is obvious - the right to use the TM for 10 years (after it is successfully renewed), has a positive effect on the company's image and, accordingly, on the reputation and degree of trust from a potential client. For illegal use of your TM brand, you can demand compensation for material damage through the court.

If you do not have time to do this, there are companies that will take on all administrative duties for a fee and register the TK as soon as possible. The cost of such services is about $ 500.

After entering the TM in the general register of the State Patent, immediately start advertising the company and its products.

The very first thing to do is to clearly define the market segment and clearly imagine who will be your customers. Who do you want to see in your customer base.
An advertising company is an expensive business, but it makes no sense to save on it. It is necessary to direct it as accurately as possible to the segment that you identified as potential in the first place.

In order for advertising to be of high quality and to work correctly, it is imperative to study the market and your competitors. Thoroughly analyze the pros and cons of their work and products. Analyze the pros and cons of your production. Why is this necessary?
First of all, such an analysis will allow you to clearly define the benefits that you will use in development. advertising companies... It can be quality materials, natural wood valuable breeds, high-quality fittings, qualified staff, the latest equipment and production technology. Be sure to point out the work of the designer in the development. Often this very fact is able to quickly and permanently form a client base. There are many design connoisseurs among potential clients. Moreover, who, if not a designer, constantly monitors the latest global trends in the furniture industry.

In addition to the "black" and "gray" manufacturers, your competitors are the Chinese manufacturers of furniture and components. This is another serious niche in the furniture industry and occupies a significant place in the market. You shouldn't underestimate and ignore such a competitor.

Companies representing a Chinese manufacturer are distinguished by fairly cheap offers, but not always high quality... You can in your advertising campaignsaimed at similar customers to use the advantages in form, quality, the possibility of an individual order according to the sizes specified by the customer.

What are the options:
Manufacture of cabinet furniture;
Children's furniture;
Cushioned furniture;
Office furniture;
Bathroom furniture;

With any variant of the direction of production, advertising should meet the needs of a potential client as much as possible and attract his attention.

Types of advertising.
Advertising on billboards is in the first place in terms of memorability. It is expensive, but at the beginning of the production path, business definitely needs it. Post information about yourself in several places, or at least one, but the most effective one. Advertisers own the subtleties of placements. Don't be afraid to trust them. It is in their best interest to make your advertising effective.

The next step in promoting a business should be creating a company website or professional ledding. This is a prerequisite. As Bill Gates said: "If your business is not on the Internet, then it is not at all."

Actively promote the site and ledding on the network - this will add enough clients to the company.
It costs about $ 500 to create a good website. Create an accessible interface and make it understandable even for inexperienced users. Without fail, the site must contain information about the company, its data, contacts. Create a colorful eye-catching catalog and order button. Describe all the advantages of the offers and customers will not be long in coming. Create a wide variety of forms of payment.

Use printing services. Colorful booklets, flyers, business Cards... These are mandatory advertising attributes for starting any business.

You can post information about the new company in the media. Better if these are specialized publications. Don't skimp on the best spots - this is the first and last spread of the magazine. It is expensive, but justified by the result.

Build a beautiful catalog. It will be useful both to the manager and in several other sales options.

Sales of products.

As mentioned above, the sales manager will be in charge of product marketing. It can be one or several. But the owner must be directly involved in developing the action plan.

You've already implemented ads that attract potential customers to you. You can, of course, stop there and fulfill the orders that come to you from these sources.
But if possible, do not miss the opportunity to increase sales.

One of the most the best options Is opening your own store. Better yet, a small network. If the production is located in a metropolis, then several districts of the city can be used for the functioning of stores. If the production workshop is located in the region, the regional center is perfect. It can be a very small room with an area of \u200b\u200b20 square meters. You can place several types of products there and work according to the catalog.

Cooperation with furniture supermarkets can be called a very profitable type of sales. This option is ideal for young companies. Because supermarkets fully ensure the work of the shop according to the entire price list provided by the production.

Undoubtedly, such cooperation has not only advantages, but also disadvantages. The main disadvantage is the clause in the agreement on exclusive rights for representation in the regions where the supermarkets are located. That is, you will not be able to sell your products in parallel with them. The second negative is the price. All chains try to bargain for the lowest prices from the supplier and, by the way, they are not bad at it.
In principle, if you cooperate with them on the basis of exclusive sales, then this is not a problem. They will not be a competitor for you in terms of territory. And in the price list, you can enter any price that you agree. A significant disadvantage of cooperation with networks is the payment by installments. This is a prerequisite for cooperation. If it is unacceptable for you - refuse and do not offer yourself as a supplier at all. The installment plan in different networks sometimes reaches six months. But mostly three months.
Despite the disadvantages of working with such networks, they are justified by the big advantages. A serious and undeniable positive point is its wide representation in many regions. As a rule, chains are very developed or rapidly developing and open their stores wherever possible.

Another important positive point is advertising through representation. Super- and hypermarket chains publish their catalogs of seasonal offers. The catalogs are distributed free of charge. Thousands of potential customers will know about you. Another plus of cooperation can be viewed from the logistics side. Customer demand will keep your production on track. You will always be aware of new trends and bring new ideas to technology and design solutions.

Dealers.

These are the companies that will sell your products in their regions. This is a great way to promote and reach the widest possible area. The dealer search process is similar to general sales. It is imperative to compose a beautiful, viewable commercial proposal... Describe the advantages, offered terms of cooperation and send it to all specialized companies. A sales manager can handle this perfectly.

The two methods described above are possible only if the status of your company is not lower than LLC. Because the status indicates the seriousness of your intentions. Seldom when dealers agree to cooperate with companies with lower status. In this case, there is no need to talk about networks. They don't even consider such proposals.

Tenders.

Regardless of what kind of furniture you make, there will always be customers who are potentially interested in your products. For example, if the production operates in a resort area, these are sanatoriums, recreation centers.

If you simultaneously manufacture a line of children's furniture, these are kindergartens, various kinds of children's institutions that need constant furniture renewal. Do not be afraid to declare yourself, participate in tenders. There are sites that specialize in collecting complete information about all commercial tenders held separately for each region. Subscribe to the newsletter of such a site, connect industry and regional settings and you will constantly receive all the information regarding this issue by e-mail. The information is constantly updated.

You will always be aware of the current events in this direction. The newsletter is absolutely free.

You can unsubscribe from her at any time if she is not needed. Of course, it's up to you to make the decision, but you shouldn't give up such opportunities. Again, the status of LLC will be able to significantly help you with this. In addition, if you have a need for high-quality consumables for production, you can place your tender. Conditions for participation and placement of tenders in the public domain. Don't miss any opportunity to make your business even more profitable.

Financial plan.

Investments.

It's time to carefully calculate the required investment.
Registration of LLC ________________________________________ 110 $;
Registration of TM in Rospatent ______________________________ $ 500;
Premises rental _______________________________________ 1000 $ / month;
Purchase of equipment ____________________________________ $ 40,000
Consumables ____________________________________ $ 40,000;
Advertising ________________________________________________ $ 10,000;
Office equipment ______________________________________________ 1000 $;
Taxes, salary _________________________________________ 30% of profit;
Total at the start ___________________________________________ $ 100,000.
The total investment in launching a production workshop is about $ 100,000.

Payback.

The payback time of such an enterprise directly depends on the profit that you will receive as a result of the sale of finished products.

Even if we assume that the difference between the cost and the price of finished products is 100%, it will take more than one month and year to recoup the investment. At least three months will pass for the production of the first batch of furniture, starting from the development and ending with the date of receipt of funds from the sale.
Summing up the monthly expenses and subtracting them from the profit received, it can be seen that in order to payback only consumables, at least two full-fledged sales of all products made from the entire consumable batch will be required.

Ideally, with a full workload of the workshop and full-fledged sale of finished products, taking into account the payment by installments for the supplied products to the buyer, it will take at least 8 months to recoup the consumables. And besides this amount, there is still the remaining $ 60,000 of invested money. If $ 40,000 was paid off in 8 months, then the rest will be paid back in proportion to 2 more years.

It can be concluded that the full payback of the invested $ 100,000 will occur no earlier than in 2.8 years or 32 months.

Production options.
There are several options for the production of furniture at your disposal and each of them is worthy of attention.

A very common type of business on the territory of the Russian Federation and not only. This includes the manufacture of wardrobes, wardrobes, sliding wardrobes (a type that is very popular for its characteristics), children's rooms, hallways, etc.
The equipment used is already described above. Therefore, it is not worth dwelling on this point separately. You can supplement this list with an ultra-modern line of serigraphy. The equipment is designed for drawing pictures on PVC films. It is used as a decoration in the manufacture of wardrobes, furniture for the kitchen, hallways, pedestals and many others.

Materials - laminated chipboard (laminated chipboard), covered with a decorative protective layer. It is used in the manufacture of furniture facades and cases.
PVC edgeband - PVC-based finishing edge. The material has increased wear resistance, bears a protective function of the ends of parts made of chipboard from various kinds of damage. Perfectly blocks the ingress of moisture on open material during operation.

PVC film - a film based on polyvinyl chloride. They are used for vacuum membrane pressing on facades. Advantages - heat resistance, withstands everyday scratches well, retains the original color well (does not fade). There are film materials with an antibacterial and antifungal treatment provided.

MDF is a specialized ecological material made from fine dried wood fibers. Processed with binders. It has a fine-dispersed structure throughout the entire section and is easy to machine, shape milling and different types finishes.

The production process is in many ways similar to the manufacture of cabinet furniture. That is, children's furniture is also mainly cabinet furniture. The same equipment and many similar materials are used.
A feature of furniture for children should be the use in the production of natural materials. You can use solid wood, MDF, veneer, chipboard or tamburat. Metal, glass or plastic - from these materials you can also often find furniture for children. Without a doubt, the most suitable material for such furniture is solid wood. It is natural, environmentally friendly, durable. Wood is very difficult to process, so products made from it are quite expensive, but it allows you to make the most real masterpieces of designer fantasy.

Children are subject to rapid growth. Therefore, the production of children's furniture is often profitable due to the increased demand for it due to frequent replacement. If you manage to secure even a few clients, this can be a good start for the further development of children's furniture lines.

It is also worth adding that materials should be used that are easily amenable to hygienic processing of the finished product. The reasons are clear - the child's health is the top priority!

This is a separate category of furniture. The peculiarities of such production are the widest range of finishing materials and design possibilities. Sofas and sofas, poufs and ottomans. A wide variety of chairs. In such a production, design skills can manifest themselves in all their diversity.

According to GOST, the definition of "upholstered" furniture includes structural elements with flooring materials with a thickness of at least 20 mm.
base materials - boxes, boards and frames made of wood, plywood and fiberboard. The main element that makes the product soft are the springs. Used springs "snake", rubber and rubber bands, bands twisted from rubber threads in cotton wrapping.

If you plan to manufacture expensive upholstered furniture, then for the frame there is an elastic timber made of wood. If not, then there is no need to invent a bicycle - such materials as plywood and chipboard are perfect. They are cheaper and easier to process. They are durable enough and no complaints about low quality were noticed.

Foam rubber or polyurethane foam is used to create soft elements. What exactly to use is up to you. They differ in production technology and density.
The upholstery uses both woven materials (natural and artificial fibers) and leather, leatherette. For the production of inexpensive upholstered furniture, it is impractical to use leather as upholstery. Use fabric - it is cheaper, more practical and easier to process.

Nothing new can be added to the production moments. The process almost completely duplicates the described item "cabinet furniture".

The only thing that you can pay attention to is the simplicity of the manufacturing process. It's not easier. Decor elements are almost completely absent. Strict appearance. Classic colors of materials, a high level of comfort and practicality - these are the main criteria for office furniture.

Only high quality materials should be used in the manufacture. Mainly used chipboard, MDF, decorative plastic, glass and some others. But the use of metal is unacceptable. In conditions of high humidity, it will quickly begin to rust, regardless of any processing and preparation. The use of wood is also not desirable - it practically does not tolerate constant temperature fluctuations and high humidity in the room.

In such conditions, wooden furniture quickly exfoliates and warps. In MDF and chipboard, special coatings are used, which guarantee long-term operation. With the help of MDF, you can make furniture of almost any shape. This can even be called an advantage, because such furniture, in comparison with office furniture, is more suitable for design and experimentation.

Another material that is used on a daily basis in the manufacture of bathroom furniture is plastic. He's not expensive. It is also convenient in reproducing various forms. But its difference from the MFD in a wide color gamut makes it a favorite both in production and in operation.
There are some fashion trends in the design of furniture, especially when it comes to glass products. This is arttoning and sandblasting. All this is done using special equipment. Tinting vinyl is used for tinting glass elements.

Sandblasting patterns are applied to glass using a stencil. Most often, the material for the stencil is used orakl. For the application of such decorative elements, sandblasting machines are used. You can apply drawings not only to glass, but also to mirrors and any other glass surface. There are entire catalogs of drawings for sandblasting on the Internet in the public domain. There are so many of them that you can draw new ideas from there and not be afraid to be not original.

Such furniture also for the most part refers to cabinet furniture. But production is easier due to the fact that the needs of a summer residence differ from a full-fledged residential building in their simplicity. Basically, various tables, chairs, shelves are produced. Sliding walls, built-in and external, are very popular.

Popular due to their practicality in use. Easy to install from a niche. At the peak of popularity, there are such models in which you can mount a sleeping bed. For a day, it develops, becomes almost invisible and frees up a lot of space for household chores. And there are quite a few such examples. In principle, such a business will always be relevant, but its seasonality may alert.

Custom-made furniture production.

As an additional service and increasing the interest of a potential client, the company needs such a service as the manufacture of furniture according to the size of the customer. A very relevant service for the simple reason that it has long been residential and commercial building has gone from the standards of planning, sizes and shapes of premises. If you want more interest from customers, be sure to include this service in the general offer register.

Business development prospects.

In the future, when you fully recoup your investment, you can think about expanding your business. What could it be? For example, you can set up the production of consumables and furniture accessories (hinges, screws, screws, nails, handles, films, laminate and everything else that production cannot do without. Of course, these are additional investments, but they will significantly reduce the cost of furniture. will directly increase the income and profit of the enterprise.

We wish you success and prosperity in this challenging but creative business!