Production of beer snacks equipment. Required raw materials, auxiliary materials for production and personnel selection. Business registration process

As a snack, you want to choose food that will emphasize the taste of beer. Traditionally, croutons are served with the foamy drink. This is the most optimal food that is both inexpensive and has good taste... Plus, croutons are stored for a long time, in contrast to meat and fish semi-finished products.

But which croutons are really tasty? Are there options with natural ingredients, or are they all flavored with different E and other artificial additives that leave an unpleasant aftertaste in the mouth? We asked a few questions to Sergey, the owner of the "" franchise. The most interesting thing we learned was how to start a franchise business. A profitable business that brings a lot of income without much investment and in a short time.

The idea came to my mother spontaneously. We just sat with friends, there was beer and snacks on the table. Began a heart-to-heart conversation about how you can make money. There was no business at that time.

Looking at the feast, we realized that there were not enough real toast from Borodino bread. Then it dawned on us that such a snack is not even in draft beer stores: there were only different croutons with a lot of chemicals (dyes, flavors, etc.). Without hesitation, we made them ourselves, and the very next day we started looking for a room, along the way making a test batch "on the knee". Then they took the croutons to a couple of stores, and our product was swept off the shelves in one weekday.

But the path from our first croutons to today's production cannot be described - after all, 8 years have passed, but I remember that we have always been only for the quality and maximum naturalness of the product. Until now, classic toasts from Borodino bread with garlic are made entirely from natural ingredients and without any additives or flavor enhancers. This is the only completely natural appetizer for foam, presented in draft beer stores in our city.

Tell us about your brand: name, style, logo. How exactly was it developed and why did you choose the current version?

It was a distant 2009, when there were no LIKE holdings, Business of Youth and other things. I was 20 years old, and the concept of a brand as such was absent in my mind. There was just an understanding that our product is only suitable for draft beer shops. We worked in the B2B segment, we did not have any advertising strategies and other things, as we do not to this day.

Maybe we look like dinosaurs at this moment, but business has been working with such a system for 8 years, and I understand that if we bother with branding, strategy and other things, we would delay growth, or, conversely, would eat ourselves big the amount of unnecessary actions. The name of the company "" was invented 8 years ago and left.

Did you immediately conceive your business as a franchise, or did you come to this after the company's success?

Franchise in 2009? Then it was something incomprehensible and was associated with KFC, McDonald's and other large companies. It was then that the aforementioned LIKE holdings and massive affordable coffee-to-go franchises appeared. It seems to me that this market started with coffee to go.

For me, my first own franchise was created not on the basis of production, but on the basis of my other business - the SmokeHouse hookah chain. This was my first experience in the field of franchises, which eventually turned into a network of 18 establishments across Russia. Having filled a lot of shots, I applied all my experience and knowledge to "", which in 3 years led to the expansion of the network from one production in Novosibirsk to 31 cities throughout Russia and Kazakhstan. We sold the first franchise in November 2014.

Can you give an example of a successful franchisee? In which city is the snack business the most successful?

The most successful cities in my memory are Chelyabinsk, Yekaterinburg, Orenburg, Novokuznetsk, Krasnodar. In fact, any franchise can be successful and everything very much depends on the franchisee. Here, no matter how we dance around them, no matter what information we give, some franchisees remain on their wave and do not listen to us and our recommendations. And there's nothing you can do about it. But I am glad that in 3 years we have closed only 3 franchise businesses. Each for its own - usually personal - reasons.

What is the competition in this market segment? We know that alcohol and snacks are in great demand, but we would like to know more precisely about the struggle of brands for a place in the sun.

What kind of competition can we talk about here? There is not a single completely natural product on store shelves that would be produced today and delivered to the store today. There is no competition as such in cities where we are not. There is even an experience of opening in a city where "natural croutons" already existed. The work is going very well there, since a large analysis of the competitor is carried out in terms of "service", namely: how the exchange of unsold products is carried out, is it carried out at all, what price policy with a certain size of the application or the size of the network that wants to work with croutons, and so on.

When we received the first answers to such questions from a potential competitor disguised as a mystery shopper, our eyes popped out and there was only one thought in my head: "How do they even live with this?" They re-glue stickers, do not make exchanges, delivery 2 times a week, etc. We turn all the minuses into pluses and start working. That's all.

What does a franchisee need to do to start a snack production with your franchise?

First you need to understand whether the city is suitable. For this, there should be at least 50 specialized draft beer shops and from 200 thousand people. Further, a potential franchisee needs to come to Novosibirsk for a three-day course, where he will be able to undergo full-fledged training both in terms of development and in terms of production processes. This gives a complete understanding of what needs to be done and how to run this business. Then, upon arrival in their city, the franchisee needs to find premises according to the requirements and organize production. This usually takes about 2 weeks. The franchise itself costs 200,000 rubles, it will take from 100,000 to 150,000 to open a turnkey workshop.

What is the turnover and net profit average franchisee?

The average successful turnover is 500,000 - 800,000 rubles per month. Profit from 80,000 to 180,000 rubles per month. The trick of this business is not super profitability, but long-term earnings with the right approach. After all, we ourselves have been doing this for 8 years, and everything is successful.

Many readers will be interested to know whether only natural ingredients and spices are used in croutons and croutons (here we are talking about the taste, and not about the base - bread), or sometimes flavorings are used that, in fact, do not differ in taste from natural and do not harm the body?

If we talk about croutons, then our main product, "", comes without any additives, and in those with flavors, flavorings are added that are identical to natural ones, which do not harm health. This is the only additive we use in flavored croutons. If we talk about sauces, then they also contain only natural ingredients, no additives.

But with croutons it is a little different, everywhere there is one additive - a flavor identical to the natural one. Again, this is the only additive used in cooking. We do not use any flavor enhancers or shelf life enhancers.

How would you describe the modern Russian market? Is it difficult young businessman join this environment? Are officials putting a spoke in their wheels, as it was ten years ago, or is it no longer difficult to open a business in the post-Soviet space than in Europe?

Now absolutely anyone can open a business. The reality is that no one will touch you at all if you don't poison anyone. Even when we opened the diner, we worked for six months without an individual entrepreneur or any documents. Later, after checking the business, we formalized everything. People have a very biased attitude towards business: everyone thinks they need the sea permits and the like, but they are not. All these thoughts and preconceptions are based only on the opinions of people who have never dealt with business.

Three rules of a man who made a million

1. It doesn't matter who you are and what you are. It doesn't matter if you have knowledge or talent. It doesn't matter what your profession is. You are nobody, and there will be no success if you do not have the main core of a successful entrepreneur - perseverance.

2. Never develop in two completely different directions at the same time. This contributes to defocusing your consciousness, and you will not achieve the result. If you decide to do something else, look at the direction in which you are already developing, and just open something adjacent.

3. Admit your mistakes. A person who has not made mistakes will never succeed, much less one who never admits them. You are the architects of your life and your actions.

Welcome to the business and finance magazine "Rabota-Tam".

The demand for meat and fish snacks among consumers will never subside, since this is one of the most favorite beer snacks among Russians. But this market segment has not yet been filled with a large number of manufacturers. This, of course, provides an excellent opportunity to open your own enterprise for the manufacture of such products. Let's figure out how to organize production of meat and fish snacks from scratch and establish their sales.

How to start a business?

In this case, you can go in several ways. Which one to choose will depend on the size of the starting capital.

1. Buying a ready-made franchise. On modern market You can find a lot of offers for the sale of a franchise for the production of snacks. The final cost already includes the price of the production line and packaging. Also, you are given a recipe worked out over the years. Note that the investment in the purchase of the franchise will be slightly higher than in the case of launching your own small workshop. But a well-functioning business mechanism will allow you to open your own production of meat and fish snacks much faster, and the costs will pay off in a shorter time.
2. Launch of our own workshop. In this case, you will have to independently develop the basic concept of the future enterprise and think over the plan for its development. But you will not be limited by the "framework" of the dominant company, but will produce the products you want.

Snack manufacturing technology

The technology for the production of fish and meat snacks is quite simple. All basic operations are carried out using special equipment.
Consider the main stages of manufacturing:

• cutting meat or fish raw materials,
• marinating chopped pieces in a solution prepared according to the recipe,
• drying,
• slicing,
• packaging of finished products.

The recipe for the preparation of snacks compiled by technologists must comply with all established norms and rules of food safety. Sanitary requirements in this case are quite strict.

Technical equipment of the workshop

To start an enterprise, you need to buy equipment for the production of snacks (meat or fish). However, modern devices designed in such a way that they can be used for processing both types of raw materials.
The standard line without fail includes the following machines:

• Slicers. They are used for cutting products into thin slices.
• Drying machine. The main unit where finished products are obtained from raw materials. The consumer properties of the snacks produced will depend on the quality of drying.
• Packing machine. There are many brands and models of packaging equipment on the market. Its choice will depend on the container chosen for packaging, the degree of process automation and line productivity.

If you use minced meat for processing, you will also need industrial meat grinders. To soak raw materials in brine, one cannot do without a special container for aging the cut raw materials.
The final price of equipment for the production of meat and fish snacks will depend on the recipe itself, planned production volumes and process automation. The minimum cost of the line, where manual labor predominates and only the main devices are involved, will cost 800,000 rubles. If we consider a more powerful line, fully automated, then at least 2,000,000 rubles will have to be invested.

Raw materials for the manufacture of meat and fish snacks

Snacks can be made from various raw materials. If we consider the production of meat snacks, then both muscle meat and minced meat can act as initial products. The first option is more common. As for fish snacks, they are present on the market in a much larger assortment. And they are much cheaper than meat ones. This is because the raw materials themselves are relatively inexpensive. Common whiting is very often used, while the finished product is called, for example, "Minke Yellow". It is easy to conclude that the production of fish snacks brings entrepreneurs much more profit.
But whatever raw material is used in the workshop, it must meet all sanitary standards. Using spices, manufacturers often “mask” the staleness of meat or fish. Of course, this is unacceptable. At the very first inspection of Rospotrebnadzor, all violations will be identified, and the enterprise will be closed. To prevent this from happening, all incoming raw materials must be accompanied by all the necessary quality certificates and undergo deep incoming control.

Capital investment and business development prospects

The business plan for the production of meat and fish snacks that you have developed should include calculations of the profitability of the future business. This will convince investors of the profitability of the enterprise you are planning.
Initial investments are about 2,000,000 rubles. and include the following items:

You can find out more accurate figures by working out your own project, taking into account the real prices for raw materials in your region, the cost of renting premises and equipment.
Considering possible prospects business, consider the following variable costs:

We reviewed the mini production of meat and fish snacks. Accordingly, with an increase in productivity, the value of variable costs will be much larger. If we take into account the rather high prices for products of this kind, then the company's net profit (net of all monthly costs) will be about 200,000 rubles. So a workshop of small capacity will pay off no later than in a year, provided that the line is fully loaded and all products are sold to customers.

If you choose TOP3 of the most popular snack products in our country, then among them there will definitely be crackers. With different tastes, different shapes and sizes, from all kinds of bread - these products have earned popularity among the widest client audience. They are also loved by children who like to crunch "dried bread" with unusual tastes. Adults also love them - in bars, at home in front of the TV, on the road. Croutons can be very useful everywhere. Especially when you want to have a snack with something tasty, not too harmful and inexpensive.

In general, crackers with different flavors and without additives are a very popular product in our country. This means that the time has come to talk about the organization.

Benefits of this business idea

The first is the demand for the final product. Whoever says anything, but crackers in our country love. Almost as strong as seeds or chips. Maybe even more than chips. And if the product is in demand, then it will be bought. You just need to create and present to a potential buyer.

The second advantage is ease of preparation and low cost of resources. Bread, seasonings - that's, in fact, all that is needed. Besides the equipment, of course.

The third plus is relatively inexpensive equipment... Fully stocked small workshop will cost 700-800 thousand rubles. And the project will reach self-sufficiency in 6-7 months after launch.

There are also disadvantages. The main disadvantage is high competition. Croutons are a popular product and easy to prepare. It's no surprise that many entrepreneurs are paying attention to it. But if you correctly present it to a potential audience (name, packaging), do not raise prices and constantly experiment with tastes, you can find your loyal audience even in a highly competitive environment. First, you can try to work only within a district or even a city, then go to the region, and then to the whole country.

How are croutons prepared?

The cooking process is extremely simple. Especially in the presence of special equipment that produces delicious snacks almost automatically.

First, the bread is sliced \u200b\u200bproperly. Bread for making croutons is usually fine-pored, although you can use any. It is cut into cubes or strips. Some manufacturers also offer more exotic options. But, in our opinion, this is unnecessary. A non-standard form increases the cost of production, which means that prices for crackers will be higher for customers.

Immediately after frying, various seasonings are added to the resulting croutons. Naturally, there are no rules or restrictions here. You can experiment to discover new interesting tastes. But, most importantly, remember that you should focus primarily on the tastes and preferences of your customers.

To find out what they like, you can follow in the footsteps of the Lays company, which had “battles” between different tastes on their website. Whichever taste the customers preferred (by voting), that one ended up on supermarket shelves. You can also launch your website and arrange polls or polls among users there.

Let's go back to the process of making crackers. At the next stage, the finished product is cooled, packaged in packages and sent to the warehouse. And from there, crackers end up on store shelves.

As for raw materials, for the preparation of 10 kg of croutons, 15 kg of bread, 400 g of seasonings and spices and about 4 liters of vegetable oil will be required.

Business on crackers: premises and equipment

The premises for the workshop must be at least 50 m². Perhaps more if you immediately decide to launch a large-scale production of crackers. Approximately the same area is required to organize a warehouse for finished products and raw materials for their preparation. Room requirements - water supply, sewerage, heating, ventilation. Everything is standard. Naturally, you will have to prepare for the visit of firefighters and SES.

Equipment. You will need four large machines. It is a bread slicer, oven, dragee machine and automatic filling and packaging machine. A bread slicer will cost 40-50 thousand rubles. A good stove will cost about 30 thousand rubles. A dragee machine (necessary for mixing croutons and spices) costs about 20 thousand rubles. And for a packing machine you will have to part with another 40 thousand rubles. In total, the cost of the main equipment will be about 140 thousand rubles.

Additionally, you will need to buy tables, scales, storage utensils, cabinets, containers, as well as racks and shelves for the warehouse.

Business on crackers: recruiting

Almost everything is standard here. You need a manager, sales and customer service managers, an accountant (you can outsource the work), a mechanic to keep the machines running, and two pairs of workers. The latter will directly control the machines during production.

But that is not all. Even the manager is not the most important figure. The most important person in the shop is the technologist. It will be he who will be engaged in drawing up new recipes for the production of even more fantastic flavors. If you manage to find and entice a good technologist, then, consider, half of the success is already in your pocket.

Business on crackers: packaging

As a rule, manufacturers of croutons, and other snacks, use a metallized film with a pattern (design) applied to its surface. It is worth considering that for packaging 100 kg of 50 g croutons, about 5 kg of film will be needed.

Packaging design is another story altogether. This is such an important question that it should be given the utmost attention. Almost the same as the selection of a technologist. Don't skimp on design. Talk to good specialist (you can go to a freelancer) and ask them to prepare a bright and memorable package design layout. Do not be surprised if you are asked for 10 thousand rubles or more for a simple picture. Believe me, these investments will pay off many times over if the packaging becomes bright and memorable.

Business on crackers: how to sell finished products?

Let's say you already have enough finished product in your warehouse. It needs to be sold urgently. The simplest and effective method implementation - concluding cooperation agreements with large stores and retail chains. Yes, you will have to sell at a lower price. But you will benefit from significantly increased turnover.

Another category of customers is bars, cafes and restaurants in your city. Only here is there an important clarification. Bars and cafes, of course, can offer the same products as in shops. But with restaurants, everything is more complicated. It is unlikely that they will sell packaged crackers to their customers. But to use crackers in your dishes - why not. The only condition is that these croutons must be free of any additives.

In conclusion, I would like to say the following. Croutons are a very popular and demanded product. Yes, there are many competitors. But you shouldn't be afraid of them if your product is always fresh, tasty and in beautiful packaging. We wish you successful business!

A tempting idea for a budding entrepreneur can be the production of crackers as a business. To do this, you will have to spend only on equipment and understand the simple technology of manufacturing a product. Everything else is a matter of competent marketing and planning.

In our country, croutons have long been considered the most popular beer snack and snack for students. With the addition of interesting spices and additives, they have become even more attractive, and some of their varieties are often added to salads and other holiday dishes. And even if there are competitors in this segment business can safely take its own niche on a regional scale.

Advantages of the direction

Students and other young people aged 20-30 are considered to be the main audience of consumers of crackers. But other generations also try this product quite often. Even children sometimes use it as a substitute for regular bread.

The main advantages in production are:

1. High demand for the product.
2. Affordable prices for most buyers.
3. Low cost price.
4. Simple manufacturing technology.
5. High rates of profitability.
6. There is an opportunity to constantly expand the range of offered tastes.

But in order to correctly draw up a business plan with calculations, you need to objectively evaluate all sides of the project. So, this idea has a number of disadvantages. For example, when organizing a production workshop, expensive equipment should be purchased. In this business segment, there is high competition from large companiesengaged in the manufacture and sale of crackers on federal level.

According to social surveys, about 40% of people in our country choose crackers as the main snack for beer. In addition, more and more recipes appear in which this product is used, however, it should be free of unnecessary impurities and spices. Therefore, the market saturation is not that great.

Focusing on the regional level and providing customers with only high-quality and tasty products for affordable price you can conquer your niche and make a solid monthly profit.

We draw up documents

To organize the production of crackers as a business, you must register as an individual entrepreneur or LLC. The second form is considered more preferable, since it makes it possible to manufacture products in large volumes and cooperate with large wholesale companies. Also with a well-chosen marketing strategy this will allow reaching the national level of business over time.

Please note that croutons are mainly marketed as a beer snack or snack. But when making a variety of goods for salads and other dishes, you can add the OKVED code, which corresponds to long-term storage bakery products. Therefore, select all the relevant sections in advance.

You also need to remember that this product belongs to food products, so the premises, equipment and other nuances will be strictly checked and controlled by various services. To do this, you should carefully prepare the workshop itself, take care of the availability of certificates for equipment and check the quality and freshness of the purchased ingredients.

It is possible to launch a production line only after obtaining permits for conducting activities from SES, GPI, Rospotrebnadzor. A separate item is the elaboration of technical specifications, that is, technical conditions for the preparation of crackers. Since the GOST does not indicate all the recipe features of this product, it is necessary to independently develop TU and approve it in the relevant authorities.

So that all registration issues are resolved the first time and in a shorter time, it is worth using the services of special law firms... Then you can be sure that all documentation is drawn up in accordance with applicable laws. In addition, it will significantly save you personal time.

Preparing the room

Marketing research has established that the best prospects for this business exist in large cities with a population of over 1 million. But you can try to locate the main production workshop in regions of modest volume, although difficulties may arise with the sale of goods.

If we talk directly about the place, then industrial areas somewhere on the outskirts of the city are considered more profitable. In order to save on transportation costs, you can try to find an inexpensive building closer to the main streets.

For small-scale production, a total workshop area of \u200b\u200b100 sq. m. Half of them are allocated for the installation of a full-fledged automated line, and the rest of the territory is divided into auxiliary rooms for personnel, a manager's office, a bathroom, a warehouse, etc.

According to sES requirements and GPI, all communications must be carried out in the building - a ventilation system, a 380 V power grid, sewerage, water supply, heating. The height of the ceilings is at least 3 meters, the walls are treated with materials that are resistant to fire, and there is also a second exit, an evacuation scheme and a fire safety system is installed.

Choosing equipment

The main apparatus for making crackers are:

• an automatic machine for slicing bread with rectangular slices or straws;
• oven for frying and drying the product;
• dragee machine;
• containers for spices;
• packing unit.

All of these items can be purchased individually or as a single whole set. Manufacturers offer a variety of options, pricing, and power levels. Experienced entrepreneurs advise to proceed as follows - since the oven and slicing work in a more powerful mode than other machines, it is advisable to buy 1-2 filling machines and dragee machines to prevent line downtime.

If it seems that the cost of new equipment is too high, you can choose equipment from the one that was in use, but is still in working order. Do not forget that in addition to the devices themselves, you should also buy various auxiliary equipment - dishes, tools, containers, racks, cabinets, tables, etc. And for the sale of finished products you need to have in stock freight car.

If you decide to reduce the cost by making your own bread, then the list necessary equipment will increase. Kneaders and ovens are added to it for baking the main product. You also need to purchase cardboard or wooden containers for storing it, since only the settled product is used for crackers, and not fresh.

Pay special attention to the choice of a supplier of raw materials. Wheat or rye bread is baked on its own or purchased from local producers. Various flavors, spices, seasonings, oil can be purchased from both domestic and foreign companies. But the main thing is that they are of high quality, and the seller can present the appropriate certificates.

Technological process

The very recipe of each type of croutons is thought out in detail by an experienced technologist. But in order to win your client from the first days of work, it is advisable to focus on the most popular taste preferences of consumers. So, according to surveys and statistics, the following additives are loved among the population:

1. Meat (bacon, salami).
2. Seafood.
3. Sour cream with onions.
4. Cheese.

Only by offering basic positions in the assortment can you think about expanding the range of tastes and experiment with other spices. In any case, the consumption of raw materials for the manufacture of crackers is calculated in the following ratio:

• for 150 kg of fresh bread;
• give 5 kg of various spices;
• and 35 liters of vegetable oil.

The very process of their preparation is not complicated and consists in the following stages:

1. Preliminary preparation of bread, its settling in wooden or cardboard containers.
2. Cut into cubes or strips. The second option is becoming more popular today, for which you will have to purchase an additional special installation.
3. Drying the prepared pieces at high temperatures in an oven for 10-20 minutes.
4. Adding spices and other ingredients according to the recipe.
5. Cooling of the finished product and its packaging. Usually, for this, a metallized film with a pattern on the outside is chosen and the goods are packaged in 50-75 g each.

Pay attention to the quality of the packaging. The taste in which the finished product will be stored largely depends on the conditions under which it will be stored. If the package begins to unstick or tear at all during transportation, then such a business will only bring losses.

We hire staff

The number of people employed in production largely depends on the volume and capacity of the equipment. So, for a small workshop, 2-3 people per shift are enough, and for a more serious project, 5-6 workers are needed who will monitor the devices.

The most important person in this business is the technologist. It is advisable to enlist the support of an experienced and qualified specialist who can control technological process making crackers, and will also create successful new recipes.

In addition, other assistants are needed in production - an accountant, a driver, a loader, a cleaner, a mechanic, sales and raw material procurement managers, a director or a manager. Some functions can be performed independently or outsourced. This will help save on wages and social payments.

We are looking for sales channels for products

You can sell croutons to wholesale companies through large networks retail or through catering establishments, through grocery stores and supermarkets. Products should be distributed by all available means, but always look at the profitability of the conditions offered. Sometimes it is much better to settle for a lower sales price, but ensure a wide range of buyers and fast turnover.

• Outdoor POS advertising in retail outlets.
• Create attractive, colorful packaging for the product.
• Create your own website on the Internet where you can conduct customer surveys on preferred tastes.
• Make promotions, tastings in places where your main potential audience (students and youth) gathers.
• Print your printed products and place them in stores and supermarkets.
• Try to update your range of flavors periodically.

Please note that even through restaurants and other catering establishments, crackers can be sold. But for this you must have a variety of them that is convenient to add to salads and other original dishes, that is, without the use of flavorings and an abundance of spices.

In order for customers to like the product, and they systematically give preference to it, it is necessary to offer only high-quality and tasty goods at an adequate price. Thus, it is possible to ensure that even with well-known brands on store shelves, residents of your region choose a local product at a more affordable price and taking into account their taste preferences.

Financial calculations

The total cost of the project will differ depending on the selected models of devices and their number, as well as the capacity and production volumes, employees involved, etc. We indicate approximate figures in the table.

These are the most conservative estimates at the lowest cost of equipment. But the total investment may be much higher. Also keep in mind that you will have to spend monthly on utilities, staff salaries, taxes, the purchase of a raw material base, equipment maintenance, transportation costs, etc.

Even with prices for 1 package of crackers at 25 rubles, you can count on a fairly quick payback of the project. The monthly net profit with an average production volume will be at least 200 thousand rubles with well-established sales channels. Therefore, there is reason to assume that in half a year the start-up investments will fully pay off.

Video: production of croutons.

Foam drink consumers are becoming more and more finicky. Beer is "seized" not only with the usual ramming. On the “snack” market, small croutons with various flavors and dried and dried seafood (squid, cod, etc.) have become substitutes for traditional products. As the research has shown, their production (and even more so banal imports) is a very profitable business and, with the right approach to business, does not require sky-high capital investments.

Investments in such a project (excluding the costs of product branding) amount to $ 70-120 thousand.

At the same time, the “beer and snack” market is not yet too crowded and newcomers have a lot to turn around. So far, these are mostly small mobile enterprises that are able to quickly respond to changes in consumer preferences, changing the range of tastes. Growth rates of consumption of beer snacks

(both in the recent past and according to forecasts for the future) - more than 100% per year. Therefore, those who are able to arrange the supply of high-quality raw materials, select the right personnel and be technologically competent enough, will be able to earn decent money.

Market situation

From a marketing point of view, “dry seafood” snacks for beer belong to the so-called snack group - goods consumed on the go. The Ukrainian snack market in its modern form over the past 2 years has been shaped by russian companies... Nature abhors a vacuum, and if any product is successfully sold on the market of its “northern” neighbor, then with a standard time lag of one or two years, it appears in Ukraine.

The rather low “entry” capital investments in the industry make the market attractive for new operators: both manufacturers and importers. Today this is a business of small and medium-sized companies, because the scale is not yet the same for transnational titans, and perhaps they simply have not yet smelled the smell of money here. Nevertheless, market operators are gradually increasing their turnover. New types of products are appearing on the market, media and promotional activities are increasing in terms of brand promotion.

Three quarters of the market for "rusks and seafood" snacks are filled by domestic producers. There are about 10 “dryers”, but of the “dryers” of seafood, BUSINESS managed to find only a local company - “Golden Fleece”.

The main players in the market are listed below (in alphabetical order):

• “Alliance Tekhfarfor” (Ukraine - TM “Khrustashki”): rye croutons with various flavors;
• CJSC “Bridgetown Foods” (Russia - TM “Three crusts”): rye and wheat croutons with various flavors;
• “Meridian Plus” (Russia - TM “Klinskoe”): rye croutons with various flavors;
• LLC “PIG“ Corner Capital ”(Ukraine - TM“ Grizzly ”): rye and wheat croutons with various flavors;
• LLC "Slavyanskie rusks" (Ukraine - TM "Krokha"): rye and wheat rusks with various flavors;
• “Temperance” (Ukraine - TM “Golden rule”): rye croutons with various flavors;
• “Golden Fleece” (Ukraine - TM “Golden Fleece”): rye croutons with various flavors, potato slices, dried squid and cod;
• LLC "Factor" (Ukraine - TM "Flint"): rye croutons with various flavors, dried squid.

The largest volume of sales falls on the city of Kiev, eastern and southern regions of Ukraine, since the most “advanced” and wealthy consumers are concentrated there and the largest amount of beer is drunk. According to marketing research company "Golden Fleece", about 40% of fans of the intoxicating drink prefer to eat it with crackers, 25% - seafood. Other buyers consume salted peanuts (25%) and pistachios (10%) as a substitute product. 75% of the total sales are accounted for by “young” - consumers under the age of 27 years. The most popular “flavors” in the croutons segment are “bacon”, “fish” and “cheese”, other consumer preferences are not so clearly expressed.

The peak of sales falls on the summer period, and the quantitative parameters of the seasonal growth of consumption depend only on the weather.

Capital investment

In order to create a production unit that produces “rusks” snacks for beer, it is necessary to spend $ 50-80 thousand on “iron”. a novice entrepreneur $ 100 thousand, which are distributed in different proportions depending on where the packaging is made. In the case of a purely import scheme, all capital is invested in the “turnover”, in the case of local packaging, about $ 10-20 thousand will have to be invested in fixed assets. The minimum profitability of the production of beer snacks is 20%, the wholesale margin is 12-15%, and the retail margin is 20-25%.

Prices

The beer snacks presented on the market today can be divided into the following price segments: from 0.5 UAH. up to UAH 1 - the lower price segment, 1-2 UAH - average, 2-5 UAH. - the upper price segment. The buyer is ready to pay a maximum of the same amount for a snack as he pays for 1 bottle of beer, but not more. Therefore, you need to be realistic about pricing and remember that dried squid, for example, began to really be in demand only last year, when market operators groped for a competitive price.

Permissions

"Razreshalovka" associated with the organization of the production of "rusks and seafood" snacks is traditional: SES and firefighters. This pleasure costs about $ 300 and takes 1-3 months. Subsequent permitting problems are the same as for any other food production. For example, since 2002, enterprises in this business area have been visited not only by the regional SES, but also by the regional one - it approves the range of products, conducts control measurements. To receive a barcode, you will have to register with the Chamber of Commerce and Industry, the weighing equipment used in production will be the object of close attention of Derzhspozhivstandart. Further - more, and the "permitting fees" can be safely included in the intra-company budget.

Sales

Crackers and dried-dried seafood are successfully sold both in retail chainsand in the wholesale and retail markets, which are still popular in the regions.

The choice of a sales model by manufacturers is determined by the length of their assortment line. The wide assortment and combination of several snack product categories make direct distribution in large cities economically viable. Otherwise, it is preferable to focus on cooperation with resellers and the formation of a distribution network.

As the experience of the leading market players shows, a non-branded product has nothing to do with it (we remind you that “promotion” of a brand costs at least $ 100,000 in excess of the amount of production investments). Therefore, to promote your products, you need to position them as branded and use the entire complex marketing communicationsranging from POS materials at points of sale, advertising in the press, underground and ending with non-standard promotions. Considering that the marketing budgets of operators are in most cases very limited, the emphasis should be on non-capital-intensive, but memorable events with an eye to the future (for example, aimed at a children's audience).

Raw materials and packaging

Raw materials for the production of crackers are used the most ordinary and quite domestic: flour and sunflower oil. If crackers are prepared from already baked bread, then it is better to use denser varieties with a uniform mesh structure without mini-voids inside. Such bread can be baked to order by any bakery company that uses classical technology.

Food additives, flavors and other ingredients, however, will have to be imported. As well as any raw material for the production of "seafood" snacks, since squid and others like them are not caught in the Black Sea, but imported from Of the Far East (China, Korea). Moreover, evil tongues argue that similar packaged products imported into Ukraine from abroad have a very conditional relationship to fish products and are made from soybeans. To obtain 100 kg of finished products, it is necessary to use about 150 kg of bread until stale, 50 kg of butter and 4 kg of spices with salt. The average price of spices is 55 UAH. per 1 kg, oil - 3 UAH. for 1 kg. The monthly water consumption for a production with a capacity of 40 kg / h (800 packs of 50 g) will be about 10 cubic meters. The packaging film material has a decisive influence on the competitiveness of the finished product. In no case should you use polyethylene, as the contents of the bag very easily absorb its (polyethylene) "flavor". Therefore, croutons are usually packed in bags (50 g) of two-layer metallized polypropylene with interlayer printing, which guarantees a long shelf life of products. Corrugated cardboard boxes for 50 bags are used as shipping containers. High-quality packaging film of domestic production, according to market operators, costs about 26 UAH. for 1 kg.

Staff

The number of production personnel employed directly on the technological line is 4-5 people. per shift plus the foreman. In addition, a snack business is vital good boss production (supervisor), a highly qualified chief technologist and a good mechanic. The total number of personnel under the condition of indirect distribution (see the chapter “Marketing”) is 20-30 people. The wages of industrial workers are 350-400 hryvnias, but the wages of specialists will have to fork out. A technologist, for example, costs the owner $ 300-400 per month.

Standards

Croutons and “seafood” snacks are new products for our market. Therefore, in order to produce them, it is advisable to work hard on the development of our own technical specifications, as well as to spend money on their coordination and approval. Requirements for the quality of raw materials are quite common and are regulated by the relevant GOSTs.

Standards are developed by industry scientific centerslike the Institute of Bread Products. The official cost of executing a TUSH order is $ 1000-2000. However, if you are not too lazy, you can find a professional who will take $ 200-300 for this job.

Accommodation

It is preferable to locate snack production in places of concentration of consumers, that is, in megacities and their suburbs. A good option is to use the production areas of bakeries or food factories. Space required for installation technological equipment, - 80-100 sq.m, the same amount is needed for auxiliary and office services. Of course, it is also necessary to have a water supply and sewerage system, including to the locker room for workers.

A voltage of 380 V must be supplied to the production room. The walls of the turbine hall will have to be painted, according to the requirements of the sanitary station, to a height of 1.8 m, and warehouses - equip with pallets. When placing the "iron" must be ensured direct flow production process - the product entered some doors, exited others, and the flows do not intersect.

Technology

Typical technology includes the production (baking) of semi-finished bread products, their cutting, drying; application of oil, flavorings (spices); packing and packaging. The quality of the final product is determined by the modes of production of semi-finished products, the technology and quality of adding flavorings and the type of packaging.

The sequence of actions in the production of crackers is as follows. First, bread or specially baked pieces are cut sequentially in several planes - cubes or oblong sticks are obtained. Then blanks for rusks are given a specific taste. With small production volumes, bread blanks are laid out on a sheet in an even layer 2-3 cm thick. Then the sheets are placed in an oven, dried for 10-15 minutes at a temperature of 180-190 ° C, cooled, sent to dragee machines for applying additives and then to packaging. In dragee machines, the product is constantly mixed, and the additives are fed from above. An alternative is the apparatus in which the product moves along the conveyor and the additives are scattered from above. Some manufacturers make croutons using a special so-called oil-free technology. The difference between this technology is that a specially baked semi-finished product is dried in convection ovens, and not fried in oil. Only then follows the process of uniform treatment with refined oil. As for the technology for the production of dried-dried seafood, unfortunately, there is nothing special to say about it, since in Ukraine it is economically expedient to organize exclusively their packaging. Therefore, the stumbling block here is not the technology, but the nature of the raw materials used.

Equipment

An aspiring crouton maker will have to acquire bread slicers, ovens for drying bread, equipment for applying additives and packaging machines. Prices for it are in the range of $ 50-80 thousand and depend on the performance of the oven, bread slicer and packaging machine. Ancillary equipment does not significantly affect the cost. The price level is also determined by the country of origin of the technology. For example, an Italian bread slicer costs $ 2-7 thousand, a Dutch one - $ 6-7 thousand, a Russian one - $ 4-5 thousand, a Turkish one - up to $ 2 thousand. A domestic packaging machine can be purchased for EUR990-3500, depending on the level of automation, a dragee machine - for EUR990, drum oven - for EUR1850-2450, bread slicer - for EUR1980.

The most difficult operation, in terms of equipment selection, is cutting bread into pieces of the required shape. Machines used for this purpose are classified depending on the planes in which the cutting is carried out, and on the nature of the cutting: sawing with a milling cutter, sawing with a saw, cutting with a sickle-shaped knife, a knife of a regular shape and breaking up on rollers. Today the following types of bread slicers are presented on the market: machines of the "Soviet" model, cutting into slices like toast with a sickle knife ($ 1000-1500); machines that cut bread into strips, slices, etc. ($ 2000-3000); combines that cut bread in multiple planes. For the production of croutons, you can use any ovens for baking and confectionery purposes: conventional tray, rotating tray, drum and conveyor.

Each manufacturer completes a technological line based on their financial capabilities and technological know-how. For example, LLC “PIG“ Corner Capital ”uses imported bakery equipment made in Turkey, bread cutting equipment made in the USA; domestic dragee and filling equipment.

Many manufacturers point out that one of the key factors ensuring the rhythmic production of products is affordable service maintenance... Therefore, it is advisable to purchase equipment from a supplier whose representative office is at the place of production location. Commissioning and commissioning works, as a rule, are carried out for a fee (5-10% of the equipment cost).