Its business is in America. How to open a business in the USA - the story of a young Russian businessman from California. American business opportunities for Russians

Andrey Kudievsky finished his studies in Taganrog, worked as a programmer, then went to Spain for three months to learn English. When I was able to talk, I found a job in Sweden, worked in Stockholm. Andrey's employers became investors in his IT company in Russia. Some time later, he opened a branch of his company in Belarus - with his own money. Then he decided to open a branch in the USA: 80% of his clients were from America before. Now Andrei has seven people working in the USA, 45 in Russia, and 15 in Belarus. He himself lives in the USA on an L1 visa. The entrepreneur told The Village about the intricacies of doing business in the States.

Andrey Kudievsky
founder of the development company
mobile applications WeezLabs

What you need to move

You need at least three things. First and foremost is money. You shouldn't come here empty-handed. You need the resources to hire at least three or four employees, otherwise the company will grow too slowly. The salary of local employees is approximately 70-100 thousand dollars per year. Second, you need a serious background, work experience in Russia and a pool of your own specialists with whom you can work. Third, you need to be able to take risks.

How to get a visa

My path is the classic legal option. I came to the United States on a tourist visa, registered a company here, and then transferred myself from my Russian company to an American one. This is called a multinational executive transfer. This can be done provided that you borrow leadership position in a Russian company for at least three years.

One more condition - your first company cannot consist of two or three people, under you there must be a structure of department heads, who must also have subordinates. There is another legal option - to try to get an H1B work visa, but there is a very large competition for it now. Once a year on April 1, a pool of free work visas opens, usually several thousand, and they are instantly sorted out by large companies. Microsoft, Google, Yahoo and other giants have special visa incentives for their employees, so there are very few left for ordinary people. For example, in 2013 all visas were processed in less than 24 hours.

How to open and close a business

Whether you are a US citizen or not, you will not notice much difference in the procedure for starting a business. The only feature is that it will cost you a little more. For a US citizen, it costs about $ 150, and for a Russian - about $ 500-600. The difference in cost is due to the fact that you will be required to pay for the services of a legal representative. Even if you are not going to sue, you must have some legal address, to which the government or the tax office can send you documents. In this case, Americans simply indicate their home address, while foreigners need a representative: no one will send you documents to a Russian address.

In general, starting a business in the United States is much easier and cheaper than in Russia. There is very little paperwork to do, and in two or three days, your signed documents will be returned with a state seal. If you want to make any changes to the company's charter, for example, to change the director, you do not need to notify anyone about this.

But with the closure of a business, there are no fewer problems here than in Russia. Firstly, the procedure itself costs about $ 800, and secondly, you pay the company that helps you with the closure - this is another $ 2 thousand. Before closing, there is a careful check of the state of affairs of the company: there should be no debts left, all reports should be submitted, none of the partners and clients should have any claims against you.

What form of company to choose

The cheapest option is to register a Limited Liability Company (LLC), but if you plan to sell the company in the future, it is better to do Incorporation (Inc.), an analogue of our OJSC. Inc. there is another advantage. New company can attract good employees by offering them a small stake in the business. You can say, "You will have a salary 30% lower, but when you join the company, you will receive 2% of the shares." So, on the one hand, you save on salaries, on the other hand, you motivate employees to develop the company. This is a very common practice in the United States. There is one more legal form - Sole Proprietorship, an analogue of our sole proprietorship, but this option is not suitable for non-residents of the state, as you will be considered not reliable enough.

In principle, it is not difficult to obtain resident status, you just need to live in one place for a year. But whether it is worth doing is a question. If you become a California resident, for example, you must pay taxes on whatever you earn in a year in California. If you have a business in Russia, taxes from it will also go to the California budget, and this is not very profitable, because Russian taxes are much lower than American ones. I know many Russian entrepreneurs who, having lived in the United States for ten years, have not yet officially recognized themselves as residents.

Which state to register in

I often hear that IT companies are advised to register in Delaware, which is famous for its tax incentives. However, nowadays there is a rather unpleasant impression of such companies. Local means a lot to Americans, they like to support local companies.

Delaware company owners are seen as greedy, acting against the interests of the local community. Because of this, other companies may refuse to cooperate with you. You will save 10-20% on taxes, but you will lose clients. My business is registered in California because most of our large client companies operate here. Corporations usually require your business to comply with the laws of the state in which they are incorporated. If your company is located elsewhere, they will require you to open a representative office in their state.

How to pay taxes

I am both an employer and an employee in my company, so I see the tax system on both sides. From an employer's point of view, the tax rate here is crazy. Income tax reaches 30-40%. At the same time, paying taxes in the States is easier, more transparent and more pleasant. The accounting company that serves us is much cheaper than a similar Russian one. The fact is that they submit a simple accounting report only once a year.

The situation with the taxation of employees is interesting. Each employee takes care of his own taxes, at the end of the year he submits a declaration in which he indicates all his income. If he accidentally overpays, the tax returns him the money. A progressive tax applies here: the more you earn, the more taxes you pay. Therefore, many are trying to adhere to a certain mark.

For example, if you receive 70 thousand dollars, then you pay 15%, and if more, then already 20% - and many do not dare to receive more than 70 thousand dollars for a long time. In the United States, it is customary to talk about how much you earn in a year, not a month, and always indicate the amount before tax. In Russia, taxes for employees are always the same, you pay 13% and you always know how much you will get clean. Here, the tax rate strongly depends on various conditions, for example, whether you are married, whether you are the head of the family, how many children you have. The tax ranges from 10 to 40%!

How to search for employees

In my company, developers work from Russia and Belarus, and in the USA - salespeople, account managers, designers and project managers. The IT labor market in the two countries is very different. In Russia, recruiters hunt for programmers, none of them are looking for a job for three months, because the demand for them is very high. The average age of IT employees in Russia is 30 years, and the companies themselves are very young.

In the USA, it is different: here the supply on the labor market exceeds demand, people are very responsible and choose a future company for a long time. During interviews, applicants will find out all the details of future employment: what kind of insurance is provided, what holidays are considered days off, what bonuses they are entitled to. It is customary here to hold on to work - if you need to do something, they will not sleep at night, but they will. However, personal relationships between employees are not encouraged here. For example, I cannot ask one of my employees to give me a lift at the airport - there is a taxi! If someone notices that another employee is performing poorly, they will definitely tell the boss about it. In Russia it is considered snitching, but here it is considered work ethic. Interestingly, in the United States there is no standardized vacation, the company itself determines the possible rest time, and any vacation will always be at the expense of the employee.

How to work with clients

American companies are usually afraid to work with foreign ones. They believe that as soon as they give something abroad, they lose it. If they cannot come to the office, call the executing company during normal business hours, they feel uncomfortable. Due to the growing tension between Russia and the United States, we try to remind as little as possible that we are from Russia. It's impossible to talk about Belarus at all: the Americans believe that a dictator lives in this country and that one cannot deal with it.

It was only after moving to the USA that I realized what real customer focus is. Here the client is always right, and everyone is trying to pay as much attention as possible to the service part of the company - how we work at the stage of acquiring a client, at the stage of order execution and, most importantly, what happens after the completion of the project. Everyone tries to maintain a relationship with the client in order to receive the next order from him.

How to sue

Going to court in the United States is more a positive experience than a negative one. Once one of our clients refused to pay for the work performed, and we filed a lawsuit. Firstly, it was amazing for me that, not being a US citizen, I can safely sue a US citizen. Secondly, I was pleasantly surprised by the timing of our request. It took two hours to submit the application, after a month and a half we received a summons, the proceedings themselves took twenty minutes, as a result of which the client agreed to pay us. We got our money back immediately. In Taganrog, this process would have lasted for two years and, perhaps, would not have led to anything.

What surprises can you face

The business plan with which I came to the United States collapsed very quickly. I planned to spend 250 thousand dollars and reach a payback in six months, but I did not foresee some things. Firstly, there are very expensive employees, secondly, the taxes are terrible, and thirdly, only long-term office rentals. When you just arrive here, landlords do not trust you, so they demand an advance payment for a long time.

I managed to agree on payment for a year, and I was told that this is amazing, because usually the minimum prepayment period is two to three years! Another drawback that I did not foresee is the time difference between the three offices. Eleven hours is a lot. I had to change my work schedule a lot so that I had intersections with all employees. As a result, I work very often at night.

The most popular types of entrepreneurship in the United States are trade, manufacturing and catering... To implement in these areas, you will need interesting idea and starting capital from $ 50,000 to $ 300,000.

What is profitable for a Russian immigrant to trade in the USA

In this category, you can open both a regular retail outlet and an online store. For the first option, it is necessary to take into account that, in contrast to domestic realities, in the states, private shops are significantly inferior to large corporations and literally work on self-sufficiency, and therefore, without proper experience, it is better not to open points of sale for footwear or clothing, especially branded ones. As a rule, such a business takes a lot of personal time and in this light the following options will be more profitable:

• Small outlets (islands) in malls or entertainment centers with souvenir (soap handmade, candles) or small popular products (sunglasses, jewelry, accessories, small gadgets). Americans do not skimp on useful little things and often spend very decent sums on them.
• Vending machines... A significant market share in this direction is assigned to large corporations, but this only applies to products such as drinks, snacks, contraceptives and hygiene products. The very principle of buying through vending machines attracts Americans, and therefore if you have an interesting and fresh idea, you can quickly develop your own global network. For example, recently in the United States, vending machines selling disposable chargers are gaining popularity.
• Natural flowers... Unlike the domestic market, flowers in America are bought not only for a gift, but also for decoration of events, reception offices and just for decorating a home interior. And therefore own business in this area can bring good income to its owner. Moreover, the fact that you are an immigrant from the CIS in such a business may even become your advantage, creating a kind of brand.

In the field of online commerce, you can choose almost any direction, the main thing is that specialists with excellent knowledge of the language and minimal emphasis work in the call center of your store. Ordinary Americans are distrustful of foreigners and it is better not to focus on your origin. The most popular and cost-effective types of goods for an online store are:

• Pet food and goods... This type of product is in high and constant demand, and therefore, if you supplement such a business with subscription services, you can quickly develop a permanent customer base and receive a stable profit.
• Watches and small gadgets... In this direction, it is not so much shops that work well as landing pages. Unlike the domestic market, American consumers do not hesitate to shop online, due to efficient operation postal servicesallowing delivery on the day of order. At the same time, they are greedy for fashionable little things and accessories, and therefore, with the right choice of goods, you are guaranteed success.

Which production will be profitable in the USA

If you have a good starting capital of $ 100,000, you can open own production... At the same time, there are two directions in which you can achieve high results:

• Craft products... Products created in mini-factories using unique recipes or technologies. Such products are produced in small batches, which makes them more affordable than custom-made models, but at the same time they are an order of magnitude better than mass products. It can be: beer, coffee, tea mixtures, furniture, accessories, bags, shoes, sports optics, as well as goods from eco materials.
• Spare parts and universal small parts for mass demand... The American market is distinguished by one peculiarity - by producing and selling many small things, you can earn more than if you create one expensive thing. So, for example, you can nest large sums and burn out in the market for elite plumbing, or you can simply produce high-quality gaskets for taps in the garage, building an empire on this. Ideal if it is your unique and patented little thing.

Should an immigrant open a restaurant business in America

To open a cafe in the United States, you will need about $ 300,000. That said, if you have recently lived in the country, it is better to start in big citysince the provinces have strong traditions and do not like visitors, and may even deliberately ignore your establishment. In practice, you can go three ways:

• Create a new business from scratch... In this case, you will need to show your maximum imagination, conduct solid market research, and also be ready for tough competitive struggle and bureaucratic complexities. The most profitable in this category are coffee shops and bars.
• Buy a franchise of a popular brand... Compared to the domestic market, where under the guise of a franchise, you can conclude a regular supply agreement, in the United States, such a business is taken extremely seriously, since they value their reputation. At the same time, the Americans themselves are happy to visit such institutions, and therefore this the best way to build his own business for an immigrant who is not familiar with the peculiarities of the American market. In this direction, you can pay attention to mini-coffee shops, pastry shops and fast food restaurants.
• Buy out an existing establishment... If you decide to buy a ready-made business in America, you need to understand that you cannot do without rebranding, since such an institution already has a background. If it is negative, you need to get rid of the past image. If, on the contrary, it is positive, you run the risk of not meeting the expectations of customers, and therefore it is better to immediately declare that now it will be different. In this direction, you can pay attention to small family restaurants and mobile fast food stations.

Types of business for immigrants in the USA with minimal investment

In the United States, it is quite difficult for an immigrant from Russia to get a business loan for an immigrant from Russia, since American banks pay great attention to credit history, internal work experience and the availability of valuable property. Therefore, if you do not have capital, it is better to focus your efforts on projects that do not require investments, or innovations that a venture investor may be interested in.

IT sphere and development of your own startup

The concentration of startups in the United States is due to a more favorable environment for their development, compared to European countries. At the same time, not only can they become successful here software products and technical innovations, but also simply innovative solutions. In this area, the following areas can be called the most popular and profitable for 2018:

• Outsourcing services... If you do not have deep knowledge and cannot write new software on your own, in America you can still work in the IT field. So, for example, your company can become an intermediary between large corporations and remote programmers living in the CIS countries. Your main task will be to gather a team and find clients. For the latter to be more successful, it should be remembered that for the American market, good presentation product (services) and the presence in your team of a local sales manager who knows the peculiarities of the mentality and laws of business.
• Creation of web applications for smartphones... This direction allows you to build successful business with enormous scalability and no less potential profit. In this case, the project can be based on a very simple idea, for example, you can improve existing products, which will lure customers and attract the attention of investors. However, to build a business in this direction, you need not only an idea, but also a working prototype.
• Making your own invention... You can start developing a new product, for example, a small gadget or gadget (door holders, eco screws, wire organizers, selfie sticks). To get started, you just need to create a working prototype and prepare a presentation. If the new product is really useful and interesting, you can easily raise start-up capital on crowdfunding sites or attract business angels to open a large-scale production.

The United States became famous throughout the world for its highly developed and highly organized economy. This country has never experienced a shortage of business ideas, as a huge number of emigrants brought them with them. It is very profitable to develop and open a business on the territory of this country, but not everything is so simple.

Americans are a very strange people - they are ready to pay for the most seemingly ridiculous ideas, and even promote your business around the world. Take Jobs, who made a phone without buttons - the iPhone is the most popular phone in the world. It would seem, who needs a phone with a small touchscreen without a physical keyboard? However, it was the Americans who bought the new phone in a couple of weeks.

Also, for example, you can take the business of Larry Hall - he builds anti-nuclear shelters for individuals. So far, only one shelter for 70 places is being built, one place costs $ 2 million. All 70 places have already been sold out. In addition to these projects, dozens of even more original ones were successfully implemented.

Ideas for business in America

However, what if you do not have such ideas or their implementation requires huge capital. Small business in the USA is gaining in popularity today. Here are the most popular destinations today:

1. Gambling business in the USA. Residents of the States love to try their luck. In 2018, it is forbidden to open casinos in Russia, with the exception of some territories. However, in the USA, a casino can be opened by anyone who has a special license and initial capital, due to which small provincial towns in America have their own casinos. You can make a pretty big fortune in the gambling business, since casinos in the United States will be popular for a very long time.
2. Many Americans are very fond of traveling around their country. Enterprising residents of small towns and huge metropolitan areas make big money by developing hotel business... If you have a large home or have money to buy / rent a certain room, then you can open your hotel. Almost every town has a small motel or hotel. This area quite competitive today, but if you manage to attract guests, then you will be provided with income for life.
   
3. Catering business. Open a small cafe or restaurant in a small town. Residents love to sit in some eatery, and if you are also a good conversationalist, then expect that you will have many regular customers.
4. Tourist. Another way to capitalize on the love of Americans to travel around their country is to open a small travel agency. In this case, you do not have to spend a lot of money. Your travel agency can provide various services, for example, assistance in obtaining a visa to Russia, assistance in choosing tourist routes, etc.
5. Business on your farm. Today, Americans are willing to pay three times the price for organic food from farms. Having bought a small plot for agricultural work, you will have to sow this area, and then take care of the future harvest throughout the season. At first, you will spend a huge amount of capital, but after signing a couple of contracts with supermarkets and restaurants, your expenses will pay off very quickly.
6. An innovative type of business. This segment is just beginning to gain momentum around the world and has a very vague concept. You can fix or collect computers in your garage, write various programs and sell them, install solar panels for private homes, and much more. The most successful firms in this business segment are Microsoft, Apple, Google, Adobe. To open your innovative business a very large initial capital may be required, however, you have the opportunity to open it without having any capital at all.

In 2018, these will be the most popular types of business, and in 2018, small business development in the United States will be carried out. However, do not forget that The States are a country of great opportunities and even the most ridiculous idea can make you a multimillionaire. Do not forget that in America the taxation system is very difficult for a Russian person to understand, therefore, in order not to go into the red, you will have to carefully study this system.

What you need to start a business in the USA

Starting a business in the United States is not as easy a task as it might seem at first glance. Sometimes it is more difficult to open a business in this country than in Russia.

The complexity of the discovery is explained by the fact that American legislation is more complicated than Russian one.

For successful opening your business in the United States requires a number of steps.




After you complete the registration of your company in the United States, you can start building your business by purchasing various equipment, hiring workers, etc.

What you need to know to run a successful business

It is not enough just to open your own business, you still need to know how to run it correctly, otherwise you will either go broke or your company will be closed due to non-compliance with the basic economic laws of the United States.

Failure to comply with certain rules, for example, tax evasion, can call into question not only the existence of your company, but also your stay in this country.



Now we will analyze the basic laws and aspects that you need to know in order not to run into trouble.




In addition to observing all these points, you should also take into account that the success of your business mostly depends on you, no matter in which country you decide to establish it. There is no single strategy for all the activities that can be done in the United States. However, if you follow some tips, you may be able to create a thriving business:




You should definitely buy everything necessary equipment, a certain area or room. Don't skimp on this, as your future success will depend on it. According to this scheme, medium and small businesses are developed, and part of the knowledge gained can be used to promote their business on the Internet.

The World Bank's 2017 Doing Business rankings rank the United States as the 8th easiest to do business in the world. That is why businessmen from all over the world are trying to open their own business in the States.

The founder of the company "Russian America" \u200b\u200bYuri Mosha in this column gives step by step guide for opening a small business, with the help of which you can correctly arrange everything legally and start your business in a matter of weeks.

What is in the USA

The U.S. Small Business Act defines it as an enterprise:

Which employs no more than 500 people;

Whose assets do not exceed $ 5 million;

The annual profit of which does not exceed $ 2 million.

The US government encourages citizens to start their own business and provide a completely loyal environment for doing business. There are rumors on the net about inadequate taxes or excessive additional payments, but this is all nonsense. The real level of taxes is only slightly higher. Moreover, the entire tax system is absolutely transparent and understandable for a businessman.

For non-residents, the conditions for starting a business are absolutely the same as for citizens.

Step 1. Choosing a business organization

There are 4 main forms in the USA legal organization business. Each of them has its pros and cons, so before registering, you need to decide what is right for you.

Individual entrepreneur (Sole proprietorship). This type of business is the easiest in terms of legal formalities. You will have to fill out a lot less different pieces of paper than in other types.

SP is ideal for the service industry. It is most often chosen by lawyers, accountants, private doctors, hairdressers, manicurists and other specialties of the service sector.

But there is also a serious disadvantage - unlimited financial responsibility. This means that fines and court compensation may also affect the personal property of the entrepreneur. And banks are very reluctant to give loans to individual entrepreneurs for business development.

Partnership - collective business management. It is divided into 2 main subspecies: general and with limited liability... The general partnership strongly resembles SP - all its members are fully financially responsible. And in a limited liability partnership, participants risk only their own contribution to the enterprise - fines and other payments do not apply to personal property.

The partnership is ideal for teams of peers - lawyers, auditors, SEOs, and more.

Corporation - a universal type of business that is suitable for almost any business. But it is the most bureaucratic - there is just a huge amount of official papers that need to be filled out and kept, so it is impossible to figure it out without an experienced consultant.

At the same time, American investors prefer to invest in corporations. Because they make it easier to track the use of funds.

Limited liability company is the most common type of small business. It combines most of the benefits of a corporation and partnership. There is less paperwork than a corporation.

Of the minuses, there are only different conditions for doing business in different states, so you just need to study the legislation of the state in which the company is registered.

Step 2. Checking the name

US law is very tough on plagiarism. Including in the names of companies. Therefore, before registering, be sure to check if your state has brand with the same name.

This can be done in 5 minutes and is completely free. On the state website, look for the "Business name availability" or similar section. Then you just need to submit a request for verification, which will be processed within 3 days.

For example, you can check the availability of a name for the state of California.

Step 3. Submitting an application for starting a business

You can register a company online, you do not need a personal presence for this. In the questionnaire, you must indicate the name of the company, information about the founders and the legal address of the company.

Please note that you only need to specify the address in the state in which you open a business. If you have not had time to rent or purchase, or plan to do so later, there is an easier option - rent a post office box. It is to her that official notices will come.

The cost of a cell is about $ 100 per year. The service is available on many sites, so finding a cell is not difficult. For the very procedure of registration on the website of the Secretary of State you need to pay a fee. Its sizes differ in different states: from $ 80 to $ 130.

Registration of a company in the standard mode takes 25 working days. But many sites have an urgent registration service for an additional fee. In this case, the process will take from 1 to 10 days if all documents are completed correctly.

Step 4. Registration with the tax office

To be able to pay taxes and do business legally, you need to register a tax identification number. This is where a little disappointment awaits you. If US citizens can fill out an online form, then the non-resident is required to send the printed documents by mail. They are considered much longer than online applications, so the case can be delayed.

But there is a little trick. You can use the services of an intermediary in the United States. Authorized representatives are allowed to submit online applications, so waiting times can be shortened.

Step 5. Opening an account in

Most businesses and companies prefer non-cash payments, so a bank account is required for full-fledged business. If the previous stages could be solved remotely, without coming to the United States, then this will not work here. Indeed, to open a current account, a company requires a personal presence.

Some banks offer the option of remote account opening, but we do not recommend using it. Too much hassle. At the same time, it is necessary to wait for a decision at least 28 working days, and the refusal can be justified by absolutely any reason - even the most ridiculous. If you open an account in person, the decision is made within a few hours.

Example. In my practice, there was a case when a businessman wanted to withdraw to american market russian company, which is engaged in the production of premium sunflower oil. And if he passed the previous stages without question, then opening a bank account turned out to be very problematic.

Three banks refused him without explanation. He turned to us to understand the situation. Everything turned out to be very simple. Banks simply doubted the legality of the company's funds. And they cannot officially request confirmation of the legality of the income of a company located in another country.

But the client can provide evidence by himself. When we collected reports from the tax office for the last few years, the bank opened an account without any problems.

To open a company account, you need to provide a registration document legal entity and tax identification number. But remember that banks may also ask for additional documents. We recommend that you find out their list in advance on the website of the selected bank or by calling the hotline.

When registering, you will be asked to deposit up to a thousand dollars. We do not recommend putting any more - the bank administration may have unnecessary questions about the origin of the funds. If you need more money on the account - you can deposit them without any problems in a few days

Step 6. Obtaining licenses and permits

The last stage before a full-fledged business launch is obtaining permits to conduct business activities... Even working as a hairdresser in many states requires a license. Serious fines are imposed for doing business or working without such a document.

Each state has different license requirements, and you can check them on the official website of the state. Here, for example, is the official website of the business department and economic development USA.

To find out exactly which licenses and permits you need, you need to indicate the state in which you intend to do business and the nature of the business. For example, a hairdresser or a lawyer. The system will give full list documents that you need, as well as the addresses of all organizations where you can get them.

Also, the site will select institutions where you can get help on licensing issues. The number of permits required depends entirely on the type of business. To open a car wash, you only need permission from the administration of the settlement, but to open a law office you just need a huge amount of licenses.

Example. Recently, we helped a cosmetologist to open licenses in two states at once - Georgia and Florida. She bought a house in Brunswick, near the Florida border. Therefore, I planned to work in two states at once. At the same time, the requirements for a beautician license in these states are fundamentally different.

In Georgia, you must provide documents for training the profession, pass an independent examination in cosmetology and become a member of the Georgia Association of Cosmetologists. In Florida, the exam is more difficult and has several stages. The exam is common for cosmetologists, hairdressers and manicure specialists, so it is much more difficult to take it.

The girl had to additionally study the basics of hairdressing and manicure in order to take the test in Florida. Also, the procedure for confirming the license is different in the states, but we instructed the cosmetologist in detail, so everything went quickly and without problems.

After obtaining licenses and permits, you already have the full right to legally conduct business in the state. But if you want to expand into neighboring states, then the procedure will need to be repeated again.

Starting a business in the United States is a long process if you do it yourself. But if you value time, then we recommend using the services of intermediary companies that will help you collect all the documents for the start within a few days. Good luck in starting a business in the USA!

It is important to have an understanding of the design rules, optimal marketing and management for that country.

America provides an opportunity to develop it from scratch and quickly. The most promising directions for aspiring entrepreneurs:

• accounting services;
• legal service;
• retail;
• medicine (especially dentistry);
• agriculture.

Which option should you choose?

It all depends on the start-up capital and the specific state for the potential business. For New York, the best options are:

• opening a pharmacy;
• sale of shoes and clothing;
• dental clinics;
• repairs.

For Los Angeles:

• auto repair shops;
• security firms;
• sports complexes, gyms;
• cosmetology.

You should choose the industry that meets two conditions: promising for a particular state and understandable to a potential entrepreneur. The question may arise: is it better to choose what is relevant or new ideas as a new business? It depends on the experience of the entrepreneur.

Beginners are better off using the safest options, and professionals can try themselves in something new.

It should be noted that in America it will be difficult to organize something radically new, at least, it is unlikely that it will be possible to get an idea from domestic business.

Ways to start a business

After choosing the specifics, it is important to decide how. There are several options:

1. Purchase of an existing company

For beginners, this is the most the best option... Suitable: small shops or retail outlets, service providers.

Pros:

- no need to look for an office or store, obtain permits (you only need to re-register the business);
- there are regular customers;
- procurement is established and there is personnel.

Minuses:

- it will take a lot of money to buy a ready-made company;
- additional costs may arise when reissuing;
- it is important not to be mistaken with the choice ready business (it may turn out to be unpromising, that's why they sell it).

2. Buying a franchise

For Russian immigrants, this is a safe option, providing a ready-made base and assistance from the franchisor.

Pros:

- reliability;
- you can work almost immediately (registration is carried out quickly);
- all conditions have been created (a business plan has been drawn up, there is equipment and an active advertising campaign).

Negative sides:

- strict adherence to the rules established by the franchisor is necessary (there is no room for creativity);
- dependence on the main company (both in terms of business and in the amount of profit).

3. Partnership

Having invested in already operating business, you can become its co-owner.

Pros:

- there is a ready-made field of activity;
- there are regular customers or customers.

Minuses:

- the investor is only one of the owners.

4. Opening a new company

This option is only valid if you have experience in building a business. To drawing up a business plan, renting premises, solving organizational issues, hiring personnel, obtaining permits for maintaining commercial activities precisely in the USA.

What do you need to start your own successful business in the USA?

The stages and actions depend on many factors, including whether there is a visa, what kind of activity is chosen. General instruction includes:

1. Obtaining a business visa. Quite difficult and painstaking, not always successful. The second option: registration of a business in your country, and only after that you purchase or organize a business in America This gives a bonus: an L-1 visa (valid for 3 years).
2. Premises for rent. Depending on the type of activity, it must comply with the regulations set by the particular state. The average cost of renting a small commercial space in the United States is $ 5-7 thousand per year.
3. Business insurance. This is a required step. Costs - about $ 4 thousand (annually).
4. Hiring staff. Salaries in America are usually calculated by the hour. On average, it is about $ 10 per hour.
5. If this is the first experience of organizing a business in the United States, then it is worth hiring a lawyer.
6. Payment of state fees (carried out immediately after the registration of the business) is about $ 2 thousand.

Success secrets

To attain financial success in the USA, you need to be prepared:

To constant development and fight against competition;
be persistent (those who are willing to take risks achieve the best results);
to large investments (at least $ 15 thousand).

A professional approach and choosing the right one in the USA is a guarantee of success and getting a stable average income.

Another advantage of America is the ability to continually develop and expand its activities.