Business innovation is a series of ideas that work. Bullet Designs company. Innovative business ideas. Basis for success

Back in 2004, Ewan McGregor went around the world with an ordinary paper map, and just a couple of years later he was happy with the newest invention - the navigator. So every day we can find something new in our life, one way or another bring innovations to it and improve our life. And each new development or a technological discovery gives us the opportunity to earn money by opening own business.

Let's take a look at the innovations of this year and the past and choose one of 10 innovative business ideas.

Equipment you can carry

Google glasses, electronic bracelets for measuring blood pressure, glucometers for monitoring blood sugar ... Maybe not everyone on the street talks to Siri or measures their heart rate, but the further, the more they appear on our streets. People who talk “to themselves” with the help of the most convenient thing “Hands free” can no longer surprise anyone, and very soon all other devices will firmly enter our lives.

These devices can be used to monitor your condition, track dynamics, and help the doctor establish the correct diagnosis. Many of them are already practically invisible under clothes and do not cause discomfort when wearing. The sphere of helping people with disabilities is especially relevant: the Foot Mouse was invented, a beautiful and original watch for the visually impaired Bradley. It is useful, important and necessary, brings recognition and gives excellent advertising to the business.

Water desalination

Pure, and most importantly, fresh water disappears from the face of the Earth every day, and in some places has practically disappeared. This is especially noticeable in African countries, but after a few decades we can think about the lack of fresh water.

And while this process has not yet acquired a global trend, experts already predict an imminent boom in water desalination plants and new trend in business. Removing salts from water leaves a lot of waste that can be a wonderful source of important substances: calcium, uranium, magnesium and lithium.

Carbon and nanotechnology

Cars pollute the air and the ground - this is no longer news, but a very serious problem that auto manufacturers are trying to solve by increasing the efficiency of the car. The less the car spends, the less waste it throws away and the less harm it brings to the environment. All this is possible thanks to carbon tubes, which both make the car lighter and can protect its passengers.

Technique without a screen

On small gadgets, the screen can be either very small or completely unnecessary. It is unlikely that copywriters will write huge canvases of articles on smartphones or super-smart watches. It's time to go back to the future and get a hologram screen or even a keyboard that will be projected onto a table, wall or any other plane. And even (you will not believe) the retina of the human eye - on Kickstarter, fundraising for this project is already in full swing!

Alternative batteries

Semi-liquid. Supercapacity. New generation power supplies should solve most of the energy problems of our planet. But solid batteries do not give up their positions and continue to develop: graphene capacitors have been developed and used, which are capable of conducting several tens of thousands of charges-discharges.

Ribonucleic acid in medicine

This acid is the most valuable element of cells, which recreates the genetic programs of protein synthesis encoded in DNA. Many drug treatments are simply not able to cope with diseases, but if you influence RNA itself (ribonucleic acid), then there is a great chance to cure many diseases, for example, cancer. And the most interesting thing is that interest in this area appeared quite recently, literally, a year or two ago.

Nanotechnology in lithium battery cells

Scientists from Stanford University conducted a study and told the world that they have found a way to increase the capacity of the most common lithium batteries tenfold! They promise that soon cell phones and smartphones will be able to last a week on the bottom - just like the good old days of black and white phones. In just a few years, telephone batteries will become nanowire. We just have to wait.

Biotechnology for health

American scientists from the Institute of Health gathered to carefully study the bacteria living in symbiosis with our cells. And if the project is successful, bacteria will soon help us heal from a wide variety of diseases.

Technology + brain

Robocop, Avatar ... Scientists have long been able to influence the human brain by means of electrical impulses, and vice versa - to move prostheses with the power of almost one thought (and nerve impulses). But Duke University went further and connected the brains of two mice ... with an Internet connection. And then at Harvard they began to control the rat's tail by means of the human brain.

Log your life

You can look at the computer logs, but what if you look at the logs of human life? Collecting data from different devices (glucometer, heart rate monitor, mood meter and financial counters, and so on), then integrating them into a single platform and reporting on the dynamics of a person's condition. And then the forecast for the future. Convenient, isn't it?

Innovations do not stand still and they must be introduced into our life: gradually, but confidently. Bring benefit and joy, apply the best practices of others to synthesize your unique innovative business.

What is the first thing that comes to your mind when you say "small business"? Most likely, you imagine a small kiosk selling any useful and not so little things, an inexpensive hairdresser without any frills, or, at worst, a freelance designer. But what small business does not fit in in any way is with science-intensive industries and innovative projects.

Indeed, how can a tiny firm with a dozen professionals on staff promote innovation in a country? They also require serious investments, both financial and intellectual. Innovation is something large-scale, all-encompassing ... By the way, what is behind such a "fashionable" term today? You can hear it from almost every iron, but almost no one can give it a clear definition.

Some experts even believe that the very terms “innovation” or “innovative” should be used with great care today. Many consumers, as well as business representatives, have already formed a certain immunity to everything that is supposedly innovative. Many associate these words with the banal bragging of so-called startups and a poor marketing strategy, but not high-tech technologies. Therefore, do not rush to call innovation any development, at least somehow related to the field of IT. You should see the difference between innovative development or manufacturing and just a technology-driven business.

The main features of innovation are novelty and direct relation to science

It is difficult to unequivocally answer the question of whether a small business can be innovative, since the criteria for innovativeness themselves are very vague and subjective. However, many agree that small business today may well become both a "conductor" of innovation, actively mastering new technologies, and a direct creator of innovative products. The last thesis proves experience western countrieswhere small businesses are quite successful with innovations.

Innovation and small business with them and with us

The phrase "innovative small business" in Western, as well as in some Asian countries, has long ceased to seem an oxymoron. Thus, in Europe, it is small businesses rather than large enterprises that are more often the “conductor” of innovations.

For example, hundreds of thousands of small and medium-sized engineering companies work in Germany, which work together with giants: they produce individual parts for Daimler, BMW and Volkswagen cars or electronics for Siemens. The same companies single-handedly bring projects to the market in the fields of IT, biotechnology, etc. and often have a serious weight in one or another industry.

A similar picture is observed in other European countries. Until a decade ago, small firms in Finland, Denmark and Ireland were far more likely to innovate than their counterparts - medium and large enterprises

The reason is simple: in Europe since the 1970s. active work is underway to support innovative entrepreneurship.

In the same Germany, as well as in Britain, entrepreneurship is taught from school, and newcomers aiming at innovation are actively consulted for free.

Japan was also able to achieve no less success in the development of innovative small businesses. Here, a special emphasis was placed on the so-called culture of entrepreneurship, which is promoted through the creation of optional “quality circles” in enterprises. In these circles, employees identify problems related to production efficiency and product quality, and look for ways to solve these problems.

In the last decade, much attention has been paid to innovation in China, where two long-term programs for the development of entrepreneurship have been running since 2003. In 13 years, together, they have increased the share of small business in the country's economy to 60% and made it the main engine of innovation.

In Russia, a completely different situation is still observed: more than 60% of our small businesses are engaged in trade, and, more precisely, in the resale of imported goods. But in the field of innovation, Russian small business lags significantly behind their foreign colleagues, according to the data of the National Institute for Systemic Research of Entrepreneurship Problems (NISIPP). Moreover, most often russian enterprises Lack of funding, low qualifications of personnel and a narrow market for products hinder the implementation of innovations at home and conduct innovative activities.

True, the Russian government nevertheless thought about how to solve at least some of these problems and stimulate small businesses to work in an innovative niche. On January 1, 2016, several documents related to SMEs came into force:

The law on an annual increase of 5% in the costs of state-owned companies for the procurement of innovations,

List of companies that are required to purchase innovations from small businesses,

A document obligating to include in the procurement plan innovative and high-tech products, including those produced by small businesses,

Regulation on the procurement of innovations, by which companies will regulate their procurement activities

Sergey Fakhretdinov

Head of the Committee " Business Russia»On the development of interaction between business and state-owned companies

Undoubtedly, these measures to support industrial small and medium-sized businesses will "untie their hands" and open up new opportunities for entrepreneurs. Now our task is to ensure that all the measures envisaged are implemented not only on paper, but also in practice.

According to the Ministry of Economic Development and Trade, in 2015, state-owned companies purchased approximately 1-2% of innovations. State-owned companies, where the purchase of innovations is several times higher, for example, Russian Railways, PJSC Rostelecom, will need additional efforts in inviting SMEs to work.

A clear action strategy can contribute to the procurement procedure for innovations and high-tech products, the development and further implementation of which the business community is ready to join.

However, in practice, there may be problems with purchasing innovations from small businesses. Some state corporations buy products that small businesses do not manufacture at all.

In addition, rather stringent requirements are imposed on bidders through which state-owned companies make purchases: non-zero quarterly reporting, the term of work is at least three years, etc. Not every tech startup can boast of meeting these criteria. And the economic underpinnings in this matter are strong: the tenderer must transfer 5% of the order amount to the customer, and in case of victory - another 30% as a guarantee of the fulfillment of all the terms of the agreement. For these reasons, small businesses do not actively seek to sell innovations to state-owned companies. By the way, the latter are also not eager to buy innovative products from anyone else.

Vladimir Knyazhitsky

General director Group of companies "Fast Lane" in Russia and the CIS

Large and medium-sized businesses are not so active in introducing innovations, because often it is simply not profitable for them. In order not to be unfounded, I will give an example. Let's take an innovative product like cloud accounting.

In fact, medium and large businesses do not need this development. For them, the volume of services is not great, but the complexity of translation into new Product... In addition, there is often a lack of trust in this very product. Large companies find it more difficult to change well-established processes, and the risks of failures at the time of implementation of the solution are always huge.

Does small business need innovation?

But in small business the situation is diametrically opposite: it is easier and more profitable for it to introduce new innovative solutions. But does small business really need innovation?

Nikolay Kalmykov

As shown by the 2014-2015 polls in Moscow, in which more than 10 thousand heads of enterprises took part, it was at a difficult moment that many managers announced that they plan, along with optimizing their activities, to look at new technologies and engage in technological re-equipment. This applies primarily to those whose business is related to production.

It is clear from this that innovations are at least in demand during a crisis, and as a maximum, they lay the foundation for the future economic development of the country, make it possible to do business more efficiently, reduce costs and efforts, providing the necessary level of service and communications with customers.
In doing so, innovations must solve specific problems. For example, to simplify registration with the tax office and the organization of the cash register, to monitor the work of employees with clients, etc. These are exactly the things without which it is much more difficult to do business today.

So, innovative developments are much more needed by small enterprises, and not by large concerns. The latter are too clumsy to introduce new products, and often have little interest in this.

And again, another small business can produce most of the innovative products for small businesses. The main thing is to identify the need of colleagues in the shop and offer them a project that most often requires not so much investment at the start.

What is in demand?

An indisputable fact: innovation is not the same. Not all advanced technologies are in demand by small or big business or private clients, not around each of them you can create your own company. For example, 3D printing has been on the list of promising technologies for several years, but products printed in this way are not yet so widespread.

It is worth noting that various experts and authoritative sources name different market niches as promising, one way or another related to innovation. For example, the publication "General Director", based on research data from international consulting companies and an analytical center under the government of the Russian Federation, included the following industries among the most promising:

Mobile payments

Internet of things

Massive online courses

Wearable electronics (smart watches, fitness bracelets, etc.)

3D printing

- "Smart" materials

But the authoritative American business portal Inc.com has included the production of drones among the most promising areas. artificial Intelligence, everything related to virtual reality, innovative production and analysis of food products, the creation of environmentally friendly building materials, etc.

British source Startups.co.uk suggests focusing on the development of fitness devices, educational applications, platforms for booking venues for events and various low-cost smart home systems. But where do Russian entrepreneurs see the future?

1. A quality site, where the main criterion for its quality is the ability to sell. I often have to audit outwardly beautiful sites that are originally designed, but do not at all contribute to the sale of the service.

2. Creation and proper promotion of mobile applications.

4. Cloud accounting services.

5. Services of corporate cloud workflow.

6. Effective telephony with cloud number and cloud PBX.

In short, if you are driven by a desire to start an innovative business at all costs, you can take a closer look at one of the areas indicated above. At the same time, it is worth developing just such a product that would be in demand from other baby companies. This, in in this case, perhaps the most grateful audience. But projects aimed at state-owned companies or individuals should be launched with caution, since this target audience very much is not in demand. Of course, a funny invention like a drinking companion robot will delight, but few people will want to buy it in the next 20 years.

Introduction

Small business makes a great contribution to the formation of the material basis of welfare and social stability of all industrially developed countries the world. The development of small business is of great importance for the transformation of the Russian economy into a competitive one, using the achievements of scientific and technological progress.

High technologies provide the key to the economic, social and political power of a modern state. But the point is not so much in the technologies themselves, not so much in the ability of society to continuously generate them, but in the ability to transfer them to the market, to quickly turn them into products and services needed by consumers.

The essence of the modern concept of the technology commercialization mechanism is that the transfer of technology from science to industry can be effective only with the active cooperation of all subjects of innovation (scientists, developers, investors, entrepreneurs, state power and consumers) and full implementation by the developer and inventor of intellectual property rights. One of the forms of exercising this right is precisely small innovative entrepreneurship, small science-intensive business. Small businesses, being the most important subject of innovation, can make a significant contribution to the development of production in technically advanced areas. In the conditions of the “new economy”, the most important component of which, along with informatization, is innovation, there is an expanded involvement of small businesses in the innovation process. The innovative activity of small firms creates the basis for the restructuring of the entire economy on a science-based basis. Small business serves as the main source of innovation, a generator of new solutions, and its very presence creates the preconditions for the innovative development of the economy.

Small business and innovative entrepreneurship

IN modern world there is a change in the technological order, accompanied by a transition to a new stage of development - the construction of a post-industrial society. The seventh technological order is based on an economy based on knowledge, innovation, positive perception of new ideas, readiness to implement developments for various purposes. The leading role is played by information networks, high technologies, intellectual resources, innovative organization of various fields of activity, a new level of attitude towards the transfer and diffusion of knowledge. The knowledge economy is turning into a powerful impetus for social and economic development, increasing the competitiveness of products (services), contributing to the diversification of activities, helping to raise production in the regions and the country as a whole.

Today in industrialized countries from 70 to 100% of GDP growth is carried out through the use of scientific achievements. More than half of the US economic growth is achieved not by increasing such traditional factors of production as labor and capital, but thanks to scientific and technological progress. The success of the innovative component of the domestic economy largely depends on the state and development of small business, which is undoubtedly a source of innovation, as well as a channel for the transfer of knowledge and technology.

A distinction should be made between small business and innovative entrepreneurship. Small businesses may not be innovative. It is customary to call an innovation any innovation, innovation, innovation - an innovation that has become the subject of use for industrial or consumer purposes. This means that an innovative business is a business that uses fundamentally new approaches, raw materials, ideas, products to make a profit, in order to satisfy the needs for which demand is just forming.

Joseph Schumpeter noted that an indispensable feature of entrepreneurship is innovation, which implies constant creativity in using limited resources to achieve maximum results. The strict meaning of the concept of "innovative entrepreneurship" appeared at the beginning of the scientific and technological revolution as a reflection of a fundamentally new phenomenon: the transformation of science into a mass productive force.

Small business is the most important subject of innovation and can make a significant contribution to the development of production in technically advanced areas and areas. It serves as the main source of innovation, a generator of new ideas, creates the preconditions for the innovative development of the country's economy as a whole. Small business is innovative in nature, fueled by the strong traits of small business organizations:

Flexibility, mobility and adaptability in a rapidly changing environment due to size, as well as management, as a rule, by an innovative leader;

Motivation to innovate increased by economic and non-economic factors;

Creative specialization in activities;

Few, but most often highly qualified personnel;

Focus on achieving the best possible result;

The opportunity to take risks;

High labor productivity and low production costs;

High efficiency per unit financial investments in R&D.

Small business is an important factor in ensuring the dynamic development of entrepreneurial activity, as well as necessary condition functioning of an innovative economy. Especially in the part of small businesses that are innovatively active. Their activities are aimed at creating an innovative product, their successful commercialization. Small innovative enterprises must open new market segments, master and introduce new products and technologies, be the main suppliers of products, thereby increasing the science intensity and competitiveness of production and contributing to the formation of a new technological order.

The priority field of activity of small firms is knowledge-intensive industries. TO characteristic features such industries include: high growth rates and wage working; large volumes of export, and most importantly, high innovation potential. Knowledge-intensive industries are based on high technologies, and this requires that the industry's potential is related to the technological order high level... The science intensity of an industry can be measured as the ratio of R&D costs to the sales volume of the industry, or as a ratio to the sales volume of the number of scientists involved in the innovation process.

The Organization for Economic Co-operation and Development (OECD) classified the following industries as science-intensive: aerospace, computers and office equipment, electronic communications, and pharmaceutical industry... In the service sector, five industries are classified as science-intensive: education, health care, modern communications, financial and business services.

Over the past 20 years, sales in the knowledge-intensive sector of developed countries have grown 1.7 times faster than in the manufacturing industry. The increase in innovation activity naturally led to an increase in the indicator of the general research intensity of GDP. The leader of the innovative development of the economy is Sweden, where the science intensity of GDP was 4.27%. The second place is taken by Japan - 3.09%, followed by the United States - 2.7%, in the EU countries the science intensity of GDP is on average 1.9%. In Russia, this figure does not exceed 1%. Until 2020, a gradual increase in the GDP science intensity indicator is expected. It is very likely that the expansion of the scope of R&D in Russia will reach the 2.5% level. In general, according to the optimistic version of the forecast, an increase in the share of spending in the scientific sphere is expected, the growth of innovative segments of the Russian economy, an increase in the role of scientific and technological progress in the life of society.

To characterize the innovativeness of enterprises, the ratio of R&D costs to the annual sales of the enterprise is used. In the world practice, companies with an innovativeness ratio exceeding 4.5% are considered to be knowledge-intensive enterprises. However, this indicator does not contain information on the contribution of innovation to the growth of the company's profitability. To obtain more complete information, it is necessary to consider the innovation process at the enterprise in dynamics.

The innovativeness of enterprises is also characterized by the number of developments or implementation of innovations; the number of personnel engaged in R&D at the enterprise, the professional and educational level of the personnel. The innovative potential can also be distinguished by the legislative framework; mentality of the population; infrastructure that provides entrepreneurs with innovations.

The advantage of small business is a pronounced creative initiative, the ability to make quick changes, independence in making important decisions, which contributes to the creation and implementation of innovations. Unlike large companies small businesses develop and innovate with ease, speed and efficiency. A distinctive feature is also highly developed communications of the company's employees, capable of a quick exchange of information and experience. The management of such companies is much more tolerant of the work of the employees involved in the process of creating something new.

The role of small business in innovative development is versatile: on the one hand, it activates innovative processes in the economy, improving production and management, on the other, by directly participating in the production of high-tech products (services), it creates a demand for new developments and research.

Small business is of great importance in the formation of the material basis of the welfare and social stability of the country's population. Small business plays a significant role in achieving competitiveness of products and services in the domestic and foreign markets. At the same time, it is much more important than the ability to generate new knowledge and technologies is the ability to transfer these technologies to the market, successfully commercialize them, and quickly turn them into products or services that consumers need. For the effective transfer of technology from science to industry, the condition for active cooperation of all subjects of innovation activity (scientists, investors, entrepreneurs, authorities and consumers) and the full implementation of intellectual property rights at the expense of small science-intensive business should be achieved.

Despite the high risks in the development and experimental implementation of scientific research results, small enterprises, due to their flexibility, adaptability to changing conditions, successfully carry out the initial stages of the innovation process. In the future, they can transfer innovations for their industrial development by large businesses with significant financial and production capabilities. Small business should act as a link in relations between production and science, transmit information to the scientific community about the demand for new products, materials, technologies. At the same time, on the one hand, small innovative business sets the focus for science to conduct applied research and development, on the other hand, it brings the activities of scientific organizations to a commercial result.

As calculated by experts, of the 58 largest inventions of the 20th century, made in America and Western Europe, at least 46 belong to individuals and small firms. Small businesses are actively establishing themselves not only in national but also international markets. In industrial exports innovative products in a number of developed countries, the share of small business is: Germany and the Netherlands - about 40%, Italy - 20-25%, the USA and Japan - 15%. In the sphere international trade small business has taken on particular importance. For example, 50% of licenses sold in the United States are for small innovative businesses.

High-tech production is based on small-sized equipment that does not require numerous maintenance personnel, which can be created and effectively used in small enterprises. In connection with the complication of innovation processes, a decrease in the serial production, it is small enterprises that provide additional consulting services, services for setting up and putting equipment into operation. small innovative social russia

Small business plays an important role in creating new jobs, especially for highly qualified professionals. It allows you to create conditions for disclosing the individuality of the employee's personality, to quickly respond to changing market needs.

To open small innovative enterprises, less costs are required; they have great opportunities in a short time to repurpose production on a new technical basis. In addition to producing quality products, these enterprises have no other means to enter the market and maintain their positions in it, so they take the risk of introducing innovations, most often based on intuition. With small production volumes, the only way to survive in such a tough competition is the process of improving the products and services provided. High motivation for entrepreneurial activity, efficiency, low overhead costs due to direct contacts with contractors can also increase the profitability of a small enterprise.

In the United States, 55% of new products are created by small businesses. In the Russian Federation, the innovative potential of small business is huge, it is due to its economic and technological flexibility in the implementation of ideas, a quick response to market demands. However, he is still underdeveloped. The features of small innovative business include:

High risk;

A long way from an idea to its implementation;

Low survival rate of new firms;

Innovative immunity of the Russian industry.

The weaknesses of small business activities can be: insufficient support from the state, limited opportunities for external and internal financing, unprofessional level of management, narrow specialization of workers, lack of the possibility of obtaining a synergistic effect.

But, despite this, small innovative business is distinguished by high efficiency of innovation development. The ratio of the number of innovations to the number of scientific personnel in foreign innovation firms is four times higher than in large business organizations.

Often, too high competition becomes an insurmountable barrier on the way to creating a successful enterprise for a novice businessman. What if you want to organize your own business, but all the most attractive niches in the business environment of your region have long and firmly been occupied? In this case, you can enter the market with something fundamentally new - something that has not yet been offered before you. We recommend to your attention interesting ideas new business, from which you can easily choose something suitable for yourself.

Budget startups

All new types of business can be conditionally divided into projects that require large investments and the availability of a serious material and technical base, as well as those that do not involve large financial costs. The latter include activities related to information services, intermediation, small-scale production and retail... Consider budget startups among the new products in the business world.

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Sale of gadgets from China

The life of a modern person is filled with all sorts of adaptations and devices that facilitate and improve the solution of certain problems. So, today's smartphones allow us not only to communicate at a distance, but also to take ultra-clear pictures, make contactless payments in stores, track the level of our own physical activity and much more.

Most of the new small businesses in this area today come to us from China. Enterprising Chinese manufacturers annually release dozens of new gadgets to the market that are applicable in a wide variety of areas of human activity. Here are just a few examples:

• personal air purifier, battery operated (looks like headphones);
• Smart shower heads that reduce water consumption;
• "Smart" glasses without lenses, equipped with a camera and microphone;
• game consoles on Android for fans of retro games;
• a mini-computer in the form of a USB flash drive;
• phone battery case;
• control panel for a computer or laptop.

To start trading, it is not necessary to purchase a large number of goods at once, you can start with a minimum wholesale lot (50-100 items). You can purchase goods both directly from Chinese manufacturers and from intermediaries in Russia. You can deliver the goods to the end consumer by mail or using freight forwarding companies.

Manufacture of bean bags

If we consider new ideas for small businesses in the field of small production, then you should pay attention to the manufacture of soft frameless furniture... The production of bean bags (bean bags, poufs) does not require special equipment, it can be organized even at home. At the start, you do not need large sum money. All costs will come down to purchase of raw materials and advertising.

A beanbag is a fabric bag with a filler inside. As the latter, polystyrene foam granules with a diameter of 1 to 5 mm are most often used. Such a bag is placed in a cover made of artificial leather, velor, cotton, suede or other material. The most common sizes of chairs are: 100 * 60 cm, 120 * 85 cm, 135 * 95 cm.

Such interior items are only gaining popularity now. They are purchased by the owners of anti-cafes, training centers, children's rooms. The chairs are made of environmentally friendly materials, and the filler does not absorb moisture and odor. In addition, they are very soft and comfortable, so many buyers do not mind purchasing a binbag for their own apartment or house.

The cost of the chair for the manufacturer will not exceed 600 rubles. For example, the price of 1 cu. m of expanded polystyrene is about 1,000 rubles, and this volume is enough to fill 3 bean bags. The price of the finished product varies from 2,500 to 5,000 rubles. depending on the material of the cover and the author's performance.

"Dry fog"

Many modern startups that are widespread in our country have Western roots. Among the new business ideas from America, the provision of services for the removal of odors from car interiors using "dry fog" deserves attention.

Mist, more reminiscent of thick smoke, is generated from a liquid using special equipment - a fogger. Equipping this device with a steam jet nozzle allows you to heat the liquid up to 500 degrees Celsius, as a result of which microparticles are formed, which then penetrate into all pores, cracks and cavities of the workpiece, eliminating the unpleasant odor. Dry fog leaves no residue and can remove odors from tobacco, animals, spoiled food, etc. in just 40 minutes. After the procedure, a light unobtrusive aroma of citrus, cherry, field grass remains in the car's cabin - depending on what liquid was used in the process.

To make money on this service, you need to purchase American-made equipment, for example, an Electro-Gen dry fog generator and a set of special ODORx fluids. The cost of the unit may differ depending on the power, the principle of spraying, the number of settings. The average price for such a device is about 20,000 rubles. The cost of the liquid averages 5,500 rubles. for a canister with a volume of 3.8 liters.

Liquid consumption is about 30 ml per 1 car, in value terms it is about 44 rubles. The cost of the service is on average 500 rubles. The benefits are clear. And the service is gaining popularity - the problem of unpleasant odors worries many car owners, and the "dry fog" technology allows you to solve this problem most effectively.

New business ideas requiring medium investment

If you plan to start entrepreneurial activityIf you are looking for new business ideas for small businesses, and you have an amount of 150,000 to 300,000 rubles to start, then the following projects will suit you.

Commercial use of drones

Unmanned aerial vehicles, which were previously used only for military purposes, today are an indispensable tool for solving many problems in the civilian sphere. With their help, you can get excellent pictures and videos from a height, carry out meteorological observations.

Drones are used by farmers to assess crop conditions and track fertilizer needs, and by journalists and photographers to obtain interesting shots and video materials. Abroad, with the help of quadcopters, delivery of small-sized goods and medicines is carried out.

The use of civilian drones is a new line of business with enormous potential. There are several ways to make money on drones: the production and sale of drones, the sale of accessories for these devices, their repair and customization, the sale of videos and photos obtained with their help. One of the simplest options for making a profit is purchasing a drone and providing aerial photography and video services. To organize such a business, you will need:

• unmanned aircraft;
• cartographic software;
• remote pilot license;
• permission for commercial use of the drone.

A good drone that allows you to shoot from a height with virtually no camera vibrations will cost you from 60,000 to 100,000 rubles. The action camera itself will be released for about another 30,000 - 50,000 rubles.

With a fully charged battery, the drone can shoot for 20 to 30 minutes. For 1 hour of work, you can carry out 2 lifts. The cost of 1 hour of aerial photography is on average 8,000 rubles, while a whole shooting day is usually estimated at 25,000 - 30,000 rubles.

Learn more about how to make money on a quadcopter in the following video:

Vending machines

Innovative ideas for small businesses can be found in the field of vending - trade carried out through special self-service machines. This direction is actively developing all over the world. Today one in five is sold with the help of vending machines. retail goods... Every year our country hosts international exhibitions of self-service systems, during which the latest developments in the field of vending are presented.

A list of the most interesting novelties presented at the last of these exhibitions, held in Moscow in 2016:

• vending machine for the sale of vaping devices (electronic cigarettes);
• apparatus for selling souvenirs (toys, flowers, etc.);
• vending machine for selling sushi and rolls;
• apparatus for making and selling pancakes - blindozer;
• an automated aquarium that feeds fish for money;
• melt water vending machine;
• automated storage room.

The cost of such machines varies from 130,000 to 1,200,000 rubles. The advantages of vending over traditional trade are that you do not need to rent a large room (just a few square meters) and hire workers to carry out activities. The main thing in this type of business is to choose the most suitable place with good traffic.

Manufacturing Ideas

New technologies for business in the field of production today are used for recycling. The most promising areas in this area are:

• recycling of plastic waste;
• into crumbs;
• production of fuel briquettes (euro wood) from wood waste.

Requires the purchase of special equipment. Today on the market you can find offers from both foreign and domestic manufacturers, different in price. You don't have to purchase a production line to start your own business. You can start by buying a separate machine and recycling a small amount of recyclable materials.

For example, to organize a mini-plant for the processing of household plastic waste, you will need the following set of equipment:

• conveyor belt for sorting raw materials;
• vibrating sieve;
• crushing unit;
• centrifuge;
• washing capacity;
• drying.

The cost of the finished production line will be at least 2,000,000 rubles. The budget option is the purchase of a press and a crushing apparatus of low productivity for crushing plastic bottles... The cost of such a kit is about 200,000 rubles. One employee will be able to handle its maintenance, 2-3 more people will be needed for the preparation of raw materials and further processing of the final product.

The business world cannot keep up with the development of technology. Accordingly, in this process, new innovative business ideas appear, which, in turn, have their own life cycle... The result of all this is the emergence of a new product on the market if the idea was successful. The concept of innovation refers to everything that is improved, transformed into new or invented. And today this can already apply to any industry, including business.

Initially, such a term was born in science and industry, but later due to the modern way of life, in which interaction and interpenetration more and more embraces various areas human activity, it has become a business term. The search for new ideas and their implementation in life is called innovative activities... It would seem that since everything has already been invented, then where do they come from?

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What innovation is for

In fact, there is always something in the world that needs to be improved, and conditions for innovative ideas to emerge appear in society all the time. However, they often go unnoticed due to the fact that there is simply no interest in them, because not every entrepreneur has unlimited resources and the desire to spend time waiting. The implementation of an innovative idea or project requires its own terms, and a quick market effect may not come. Because of this, many are afraid of innovations and prefer ordinary, proven and already working business projects.

In reality, this judgment of entrepreneurs is not always correct. If not for innovative ideas, which, by the way, even influence the course of history, then there would be no socio-economic development of the state as a whole.

Realizing that innovation is closely related to scientific and technological progress, which significantly affects any production, improving productivity and quality by improving means, most people from the business sphere began to treat this differently and came to the conclusion: in our time, to it is not enough for capital to simply apply labor. Than a businessman more creative thinking, so his innovative ideas can bring more returns, and therefore he should also be engaged in intellectual activity.

Thus, any entrepreneur is faced with the question of how to independently learn to find and implement innovative solutions. Very rarely, successful ideas are born out of brilliant insight, and, as a rule, innovations are the result of intellectual work, a conscious and purposeful search for new solutions. There are main sources of ideas that will help every entrepreneur to look at their business in a new way.

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Seven innovative steps to business success

The first is an unexpected event. This concept includes both success and failure, and what is happening around. That is, thanks to an incident, innovative ideas can spontaneously arise. The main thing at this moment for the management is to discern possible prospects and implement them in life. Success will depend on the competence of the management team, as well as on the lack of a narrow worldview.

Of course, any change in business is always risky, but the whole business is built on the basis of risk. Experienced entrepreneurs can even discern hidden innovation opportunities in unexpected failure, which, for example, will increase profits or push the company to a higher level of development.

The second is any discrepancy between what is and what should be. This concept includes any dissonance in economic performance, various discrepancies between the present and concepts about it, as well as discrepancies between the priorities of the consumer and the perceptions of them by entrepreneurs. They, as a rule, do not appear in reports in the form of numbers that managers receive, that is, they have more qualitative than quantitative points.

The third is the need production process... In this case, innovative ideas are not born from any events, and the reason for their appearance may be the need to improve an already existing process. For example, replacing even one weak link will rebuild the old with a new one that will meet modern needs. To do this, you need to understand the essence of things, and not change something intuitively. In this case, the solution must be consistent with the values \u200b\u200bof potential consumers.

Fourth - structural changes in the market or in any industry. For example, if the industry is experiencing intensive growth that outstrips the population, then there is a high probability that its structure will change. The reason may be that in the process of doubling production in the industry, there will be rapid obsolescence, and it will no longer adequately respond to what is happening. All this will be a powerful impetus for the search for innovative solutions.

Fifth, demographic factors. They play an equally important role in generating new ideas. Even before today and thought that this is the most predictable segment, but in fact, its indicators can change rapidly, and therefore do not pay attention to such important aspects it is impossible. Thus, with a careful systematic analysis of factors such as population size, its age structure, education level and people's incomes, an entrepreneur will have a highly productive and highly reliable source of innovation.

Sixth, various changes in values \u200b\u200band perceptions. These phenomena cannot be explained from an economic point of view, since any such changes are a consequence of the passage of time. They can be used as a source, but based on this innovation, it will be necessary to implement them consistently and narrowly, given that in this case, an accurate timing will also be required.