Company card. Decathlon. Decathlon company card what it means

K: Companies founded in 1976

History

The company traces its history back to the opening of the Decathlon store near Lille in 1976. In 1986 the company entered the German market, in 1992 - in the Spanish, in 1999 - in the British. In 1999, it entered the US market through the acquisition of the MVP Sports network, which includes 20 stores (it was rebranded under the Decathlon USA brand), but in 2006 it announced its exit from the US market and did not conduct operations there in 2010.

Owners and management

The owners of the company are the Mulier family (they also control the Auchan network). President - Mathieu Leclerc ( Mathieu leclercq), General Manager - Michel Aballea ( Michel aballea) .

Activities in the World

As of December 2015, the company controlled about 1,031 stores worldwide, of which 300 are in France. Besides Decathlon, stores are opening under the name Koodza. The company's production for 2007 was located in 27 countries of the world (63.6% - Asia, 33.7% - Europe).

As of 2014, the company had 64 thousand employees; as of December 2015, the number of employees worldwide is 70 thousand. Revenue in 2009 amounted to 5.44 billion euros, in 2015 the total turnover of the company amounted to 9.1 billion euros.

Activities in Russia

The company's first store in Russia was opened in 2006 in Moscow. As of February 2016, there are 40 Decathlon stores operating in the country (twelve in Moscow, three each in St. Petersburg and Krasnodar, two each in Kazan and Samara, one each in Volgograd, Voronezh, Yekaterinburg, Perm, Ivanovo, Rostov on-Don, Ryazan, Naberezhnye Chelny, Nizhny Novgorod, Saratov, Tver, Ufa, Kostroma, Bryansk, Orenburg, Yaroslavl, Vladimir). Decathlon's interests in Russia are represented by its subsidiary Oktoblu LLC (its revenue in 2008 amounted to 1.29 billion rubles, net profit - 49.7 million rubles).

At the moment, the development of the official online store Decathlon.ru continues, in which customers can order products of interest to them with home delivery. Delivery obligations at the end of 2015 were undertaken by a large transport company Hermes Russia

It became known about the possible start of production of footwear for the French company Decathlon under its Quechua brand, production may begin before the end of 2015. These are footwear for outdoor activities and sports, not professional sports. Decathlon already has experience in the production of goods in the CIS countries. So, for example, blanks for shoe uppers are produced in Ukraine, and skis and ski boots are produced in Yaroslavl.

In March 2016, JLL, an environmental certification service provider, certified 2 Decathlon stores for the BREEAM environmental standard. As a result of the certification, lighting in hypermarkets has become more energy efficient and a Building User's Guide has been developed for employees and visitors to retail outlets. It describes the facility systems that provide users with a comfortable stay inside. Stores from Tver and Naberezhnye Chelny received certification.

The company is the title sponsor of the Dynamo-Bryansk football team

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Excerpt from Decathlon

- I already told you, papa, - said the son, - that if you do not want to let me go, I will stay. But I know that I am no good for anything other than military service; I’m not a diplomat, not an official, I don’t know how to hide what I feel, ”he said, all glancing with the coquetry of beautiful youth at Sonya and the young lady.
The cat, glaring at him with her eyes, seemed every second ready to play and show all her feline nature.
- Well, well, good! - said the old count, - everything is getting hot. All Bonaparte turned everyone's head; everyone thinks how he got from the lieutenant to the emperor. Well, God forbid, ”he added, not noticing the mocking smile of his guest.
The big ones started talking about Bonaparte. Julie, daughter of Karagina, turned to young Rostov:
- What a pity that you were not at the Arkharovs' house on Thursday. I was bored without you, ”she said, smiling tenderly at him.
The flattered young man with a flirtatious smile of youth moved closer to her and entered into a separate conversation with smiling Julie, completely oblivious to the fact that this involuntary smile of his with a knife of jealousy cut the heart of Sonya, who was blushing and pretending to smile. - In the middle of the conversation, he looked back at her. Sonia glanced at him passionately and bitterly and, barely holding back tears in her eyes, and a feigned smile on her lips, got up and left the room. All Nikolai's animation disappeared. He waited for the first break in the conversation and with a frustrated face left the room to look for Sonya.
- How the secrets of all this youth are sewn with white threads! - said Anna Mikhailovna, pointing to Nikolai coming out. - Cousinage dangereux voisinage, [Trouble - cousins \u200b\u200band sisters,] - she added.
“Yes,” said the Countess, after the ray of sun that had penetrated into the living room with this young generation disappeared, and as if answering a question that no one asked her, but which constantly occupied her. - How much suffering, how many worries have been endured so that now they can rejoice! And now, really, there is more fear than joy. You are afraid of everything, you are afraid of everything! It is the age at which there are so many dangers for both girls and boys.
- Everything depends on upbringing, - said the guest.
“Yes, your truth,” continued the countess. “Until now, thank God, I have been a friend of my children and enjoy their full confidence,” said the countess, repeating the delusion of many parents, who believe that their children have no secrets from them. - I know that I will always be the first confidente [attorney] of my daughters, and that Nikolenka, by her ardent character, if she is naughty (the boy cannot do without it), then everything is not like these St. Petersburg gentlemen.
- Yes, nice, nice guys, - confirmed the count, who always resolved confusing questions for him by the fact that he found everything glorious. - Come on, I wanted to be a hussar! Yes, that's what you want, ma chere!
“What a lovely creature your little one is,” said the guest. - Gunpowder!
“Yes, gunpowder,” said the count. - She went to me! And what a voice: even though she is my daughter, and I will tell the truth, the singer will be, Salomoni is different. We took an Italian to teach her.
- Is not it too early? They say it is harmful for the voice to study at this time.
- Oh no, how early! - said the count. - How did our mothers get married at twelve thirteen?
- She's already in love with Boris! What is? - said the countess, smiling softly, looking at Boris's mother, and, apparently answering the thought that always occupied her, continued. - Well, you see, I keep her strictly, I forbid her ... God knows what they would do on the sly (the Countess understood: they would kiss), and now I know every word of her. She herself will come running in the evening and tell me everything. Maybe I spoil her; but, really, it seems to be better. I kept the older one strictly.
“Yes, I was brought up quite differently,” said the eldest, beautiful Countess Vera, smiling.
But the smile did not adorn Vera's face, as is usually the case; on the contrary, her face became unnatural and therefore unpleasant.
The eldest, Vera, was good, was not stupid, she studied well, was well educated, her voice was pleasant, what she said was fair and appropriate; but, strange to say, everyone, both the guest and the countess, looked back at her, as if they were surprised why she had said this, and felt awkward.
“They are always wise with older children, they want to do something extraordinary,” said the guest.
- What a sin to conceal, ma chere! The Countess was wise with Vera, ”said the Count. - Well, yes! all the same she came out glorious, '' he added, winking approvingly at Vera.
The guests got up and left, promising to come for dinner.
- What a manner! We were already sitting, sitting! - said the countess, seeing off the guests.

When Natasha left the living room and ran, she only ran to the flower room. In this room she stopped, listening to the conversation in the living room and waiting for Boris to come out. She was already beginning to get impatient and, stamping her foot, was about to cry because he was not walking right now, when the young man's not quiet, not fast, decent steps were heard.
Natasha quickly rushed between the flowerpots and hid.
Boris stopped in the middle of the room, looked around, brushed away the specks from the sleeve of his uniform with his hand, and went to the mirror, examining his handsome face. Natasha, quieted down, peered out of her ambush, expecting what he would do. He stood for some time in front of the mirror, smiled and went to the exit door. Natasha wanted to call out to him, but then changed her mind. Let him look, she told herself. Boris had just left when a flushed Sonya came out of the other door, whispering evilly through her tears. Natasha resisted her first movement to run out to her and remained in her ambush, as if under an invisible hat, looking out for what was happening in the world. She felt a special new pleasure. Sonya whispered something and looked back at the drawing-room door. Nikolai came out the door.
- Sonya! What's the matter? Is it possible? - said Nikolay, running up to her.
- Nothing, nothing, leave me! - Sonya burst into tears.
- No, I know what.
- Well, you know, and fine, and go to her.
- Soooh! One word! Is it possible to torture me and myself like that because of fantasy? - said Nikolay, taking her hand.
Sonya did not pull her hands away from him and stopped crying.
Natasha, without moving or breathing, gazed with shining heads from her ambush. "What will happen now"? she thought.
- Sonya! I don't need the whole world! You are all alone for me, - said Nikolai. - I'll prove it to you.
- I don't like it when you say that.
- Well, I won't, well, sorry, Sonya! He pulled her to him and kissed her.
"Oh, how good!" thought Natasha, and when Sonya and Nikolai left the room, she followed them and called Boris to her.
"Boris, come here," she said with a significant and sly look. - I need to tell you one thing. Here, here, ”she said, and led him to the flower room to the place between the tubs where she was hidden. Boris, smiling, followed her.
- What is this one thing? - he asked.
She was embarrassed, looked around her and, seeing her doll thrown on the barrel, took it in her hands.
“Kiss the doll,” she said.
Boris looked attentively, affectionately into her lively face and did not answer.
- You do not want? Well, come here, ”she said, and went deeper into the flowers and threw the doll. - Closer, closer! She whispered. She caught the officer's cuffs with her hands, and solemnity and fear were visible in her reddened face.

Decathlon
Activities	Retail
Year of foundation
Location
Products	clothing, sports equipment, sportswear
Turnover	4.476 Mrd. € (2007)
Number of employees
Web site	www.decathlon.com

Company Decathlon (Decathlon) is a sports retailer, part of the group Oxylane and is owned by Auchan S.A. At the end of 2007, Decathlon had 405 stores worldwide, over half of them in France. It has 40 thousand employees, 35 thousand items of goods. It develops 3 types of retail space: 4, 8 and 12 thousand square meters. The company's production facilities are located in 16 countries of the world (63.6% - Asia, 33.7% - Europe).

Own brands: Artengo (tennis), B'twin (cycling), Quechua (hiking equipment), Tribord (water sports), Fouganza (equestrian sports), etc. 413 million units of goods are supplied to the chain stores annually. The company's first store in Russia was opened in 2006 in Moscow.

Decathlon's turnover in 2007 was 4.476 billion euros (45.4% comes from France). It has 6 stores in Russia.

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Decathlon (Decathlon) is a French company for the development, production and sale of sporting goods, apparel and footwear, founded in 1976.

Decathlon aims to provide beginners, amateurs and professionals with a full range of products for any sport, literally from A to Z, at affordable prices. Only high quality materials, innovative technologies and durability have made the company recognized all over the world. For nearly 40 years, Decathlon has been helping adults and children lead an active and healthy lifestyle. It is no coincidence that Decathlon says: happy people who go in for sports is our job!

Today more than 800 Decathlon stores are open in 21 countries of the world.

“We want as many people as possible to want to play sports, and so that the pleasure of sports becomes available to everyone,” says Philippe Debre, CEO of Decathlon Russia. The company has been present in Russia since 2006; since then, 26 stores have been opened in 14 cities. Decathlon is actively developing and plans to open several more stores in 2015. Moreover, Decathlon Russia unites almost 1600 employees who are passionate about sports. People, according to Philippe Debré, are the main wealth of the company, it is they who make sports accessible to everyone every day.

Today, Decathlon stores over 15 brand names, including Aptonia, Artengo, B'twin, Domyos, Fouganza, Geologic, GEonaute, Inesis, Kalenji, Kipsta, Oxelo, Quechua, Tribord, Wedze. All these brands are individual, as Decathlon pays special attention to the specifics of each sports direction. It's hard to imagine, but the network sells special products for 65 sports: ketball, volleyball, handball, golf, wrestling, rock climbing, mountaineering, cycling, windsurfing, sailing, horse riding, figure skating, tourism, fishing and hunting.

Decathlon stores are able to fully satisfy the most varied needs of professional and amateur athletes. The company produces and sells a wide range of sporting goods: inventory, footwear, clothing and accessories. The prices for the goods of the French manufacturer are in two categories - low-price and middle-price. The company stores have a delivery service, a credit department, a repair shop, a special discount system and other attractions that make a “personal” visit to Decathlon pleasant and productive.

By bringing all sports under one roof, Decathlon has prioritized affordability from the outset. Firstly, it is an affordable price with a mandatory requirement to improve the quality of goods. Convenient stores, optimal logistics, efficient organization and the drive to cut costs allow for regular price reductions. Secondly, the availability of the maximum number of goods to the buyer. A wide range is provided by Decathlon's own brands: Quechua, b "Twin, Kipsta, Tribord, etc ..., as well as products from international manufacturers. And thirdly, the availability of a variety of services to customers that promote sports: workshops carry out repairs bicycles, offer ski lubrication, sharpening skates, applying prints to the form, in addition, you can take advantage of a client card, a loan, a 2-year warranty for goods.

Material provided by the agency Sybarite Group