I would like to become a representative of the offer manufacturer. Proposals from manufacturers to find a dealer. What are the criteria for choosing a dealer

Business - this is a rather broad concept, which is why almost every person can be realized in entrepreneurial activity.

If you do not have much money to start your own business, it is worth looking into the issue, how to become a dealerto make money representing a large company in the market.

Entry into this business is not so easy due to serious competition, but if you meet all the requirements of the employer, you will receive a good source of income for the long term.

How to become a dealer and what is it?

If you are interested in the profession of a dealer, then for a start it would be nice to understand what dealership is, so as not to make serious mistakes at the stage of work.

You must realistically assess your strengths and abilities before entering this business!

Who is a dealer and what does he do?

From english word dealer is translated as a trader.

This is a rather broad concept, therefore dealers are also called traders in securities (currency pairs) on international markets, and an official sales representative of a large company, and an entrepreneur, and even a croupier who plays a game.

Most real chance to become a dealer - start cooperating with a large company (international or domestic), selling its goods in your hometown.

As a dealer, you will fulfill a variety of responsibilities:

Promote the product in your home region.
Provide customers with all information about the product and the manufacturing company.
Build relationships with representatives of different industries for better market coverage.
Convincing customers to buy products from the exact company that you represent.
Fulfill sales plans and generate profits for the company you work for.
Follow the new products manufactured.
Organize exhibitions and other events that will help sell more goods, etc.

We will talk, first of all, about dealership, as about the official representation of a large company. This is actually the same business, only with a number of special advantages.

If you decide to become a dealer:

you will be able to significantly save on an advertising campaign, since it is taken over by the conglomerate that you represent;
you will not have to hire a lot of employees with whom you will have to share a part of the profit, you can handle this work yourself;
get the opportunity to organize your network in almost any region if you sell quality goods.

In general, we can safely say that this work is promising and profitable, if, of course, you have the necessary personality traits in order to become a dealer.

What qualities must a dealer have to become a representative of a large company?

No matter how attractive this job may seem to you, remember that not everyone can become a dealer.

When looking for sales representatives, companies (especially when it comes to international corporations with billions of dollars in turnover) put forward a number of requirements for applicants.

Conditions that you need to fulfill to become an official dealer:

Be formal in order to have more opportunities for product promotion.
Financial stability and successful entrepreneur - losers and almost bankrupts have very little chance of becoming a dealer.
Have work experience in the field of business - they conclude cooperation agreements with young companies less often than with those that have their own history.
Have a "clean" reputation - if you have been seen in a number of semi-legal transactions or are not distinguished by honesty in doing business, a world-renowned employer will not want to have such a representative.
Know what the corporation you want to represent is doing.
Provide some ideas on how exactly you are going to market the product.
Have the necessary technical base and infrastructure facilities (not all companies require this).
Be ready to invest your money if required.
Possess a number of necessary qualities, for example, the gift of persuasion, charm, punctuality, responsibility, initiative, etc.
Constantly grow and develop, have the ability to learn - many large companies constantly conduct courses and trainings for their dealers, attendance at which is mandatory.

As you can see, there are many requirements, but they cannot be called too complicated.

If you are an experienced entrepreneur with a stable financial situation, then you are unlikely to be denied the desire to become an official dealer.

How to become an official dealer and make good money on it?

Large companies became such because they constantly expanded and conquered an ever larger part of the market.

One way to do this is to hire a number of sales representatives to distribute the product in the regions.

If you like this type of activity, then you need to think about becoming an official dealer.

What documents do I need to become an official dealer?

Before heading out for an interview hoping to become a dealer, put all your documentation in order: the company's founding documents, existing contracts, and so on.

If the interview goes well and you are hired as a representative, you will be required to present a number of documents.

Each company has its own requirements for documents, but in most cases the list looks like this:

Some of the papers will have to be notarized, but the future employer will tell you in more detail about which package of documents and in what form it is necessary to present.

Serious companies issue certificates to all their official dealers.

You will present this certificate, inviting a particular store / salon to take for sale or use some product.

This certificate does not have a single sample - the company itself is engaged in its registration. The document may look different:

Where can a dealer look for employers?

The easiest way to become an official dealer is to search for vacancies on the Internet.

This can be done using the following resources:

https://www.businesspartner.ru/poisk-dilera-optovika.html
https://www.proizvoditeli-rossii.ru/ishhu-dilera
https://dealeram.ru
https://www.postavshhiki.ru/ishchu-dilera

Choose the proposals that interest you, write a good resume and send it to the indicated addresses.

You can act differently: for example, you have and would like to become an official dealer in this company https://www.benata.ru/diler.html in your region.

So, send your resume to a specific address, and you will look for other options if they refuse you.

You, as a dealer, will be offered two options for cooperation:

By working capital.

Roughly speaking, you will have to fulfill some minimum sales and profit target.

With dealers that do not cope with the task at hand, the contract is usually terminated.

By legal content.

You will become not just an official certified representative in a certain region.

You will become the person who must form your dealer network to promote the product.

If your resume interests the future employer, you will be invited for an interview (by the way, it can be done via Skype, if the main office is far from you).

Whether you get the job or not, depends on how well you pass the interview.

Your chances of becoming a dealer will be increased if at the interview you:

Demonstrate awareness of the business of the company, its product, turnover.
Suggest specific steps for your dealership.
Demonstrate confidence and persuasion with the other person.
You will look personable, as befits a dealer of a serious corporation.
Show how you differ from other candidates for the better.

How to become a successful dealer?

If you do everything right, you can easily become an official representative of a corporation with which it is pleasant and profitable to work.

But it depends on your successful work how long you last in this business and how much you can earn.

Here are some tips for those looking to become a successful dealer:

Choose the right person for whom you want to work - sometimes the problem is not in the dealer itself, but in his employer.
The product that you sell should not be too expensive, but at the same time be of good quality.
Choose products that are in demand for dealerships, there will not be much demand for too exotic products, which means that you will not earn much.
Build your customer base and constantly strive to expand it.
Appreciate your regular customers, who give you most of the profit, offer them small bonuses and perks.
A successful dealer looks good, smells good, speaks well, smiles radiantly, people like it.
Show moderate persistence when interviewing potential clients - without it, you can get good deals.

It is also very important to constantly learn and polish your skills, because without this you are unlikely to be able to achieve great success in dealership.

Is it possible to become a dealer without investment?

If you want to become a major regional dealer, then get ready for the fact that you will have to invest a fairly large amount of money that will go to:

purchase of goods;
payment for storage facilities;
staff salaries, etc.

In this case, the investments will amount to hundreds of thousands of rubles, and no one will give you a guarantee that you will repulse these investments, and even in a short time.

But do not get upset ahead of time, because you can become a dealer even without financial investments.

3 ways to become a dealer without financial investment:

Sale of goods.

In this case, the work is done according to the principle: first - the products from the manufacturer, then their sale by the dealer, and only then - the money for the manufacturer.

A lot of dealers work exactly according to this scheme.

Work on order.

You place an order for a manufacturer, when he fulfills it, transfer a batch of products to your client, receive the rest of the money, send it to the manufacturer, minus your remuneration.

That is, in fact, you work without your own investments.

Official representative of the company.

A large company hires you as a dealer, but, in essence, you are a sales representative who drives around with prices and product samples, offering all of this to customers.

You get paid for successful deals.

Set to become a successful dealer?

Video about the features of the profession and about choosing a niche for you:

If you love working with people, have a gift of persuasion and are good at business, then you are absolutely right in what you think how to become a dealer.

In this activity, you will surely succeed.

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Is it easy to become a dealer

We often hear the expressions "official dealer", "dealer network", "use the services of a dealer." Most often they are associated with car dealerships. And this is not accidental, because car dealership is the most famous and widespread trend in this area. But dealers work not only in the field of selling vehicles. Moreover, dealership is one of the proven ways to successfully build your business.

In the article you will find out who a dealer is, what are the features of his activities, how to become a successful dealer.

"Dealer" - from the English "dealer", which means a trader, an agent.

Dealership means:

trade intermediary activities. Dealer - a legal entity or individual who purchases products at their own expense and on their own behalf from the manufacturer in bulk and then sells them to end consumers;
activity on the stock exchange. Dealer - an individual or a company conducting exchange operations on their own behalf and at their own expense, independently buying and selling securities, currency, precious metals.

Let's talk about trade and intermediary dealer activities.

Many manufacturers do not create their own distribution network, but sell their products through intermediaries. One of them is a dealer. For example, none of the car manufacturers maintain their own network of car dealerships. Cars are sold through dealerships that form a dealer network.

In principle, any seller of a product can be considered a dealer of the manufacturer of that product. But it is important to understand that there is just an intermediary, and there is an official dealer - a partner with whom a dealer agreement and a direct contract for the supply of goods have been concluded.

Dealer is a link connecting the manufacturer of goods and / or services directly with the consumer. Often one more element is added to this chain - a distributor. A distributor is a distributor of goods for a manufacturer and a supplier for a dealer, he has no direct connection with the end consumer.

The distributor works on behalf of the manufacturer, and the dealer on his own behalf. By the way, your name and brand is the main advantage of a dealership overfranchise... The dealer has more freedom and independence.

The main profit of a dealer depends on the amount of the dealer discount that the manufacturer gives him on his products. The amount of the discount varies depending on the size of the batch of purchased goods, as well as on the turnover. With a large volume of sales, the dealer receives additional remuneration from the manufacturer. Dealer relations are beneficial to both the manufacturer of the products and the authorized dealer.

The manufacturer receives:

expansion of sales markets without going into their regional features;
business scaling without major investments;
additional channels for selling products without renting additional space and hiring employees;
increasing turnover of goods;
profit growth.

The dealer company receives:

good quality goods with a package of documents for sale, while the manufacturer is responsible for the quality;
support from the manufacturer, including the provision of promotional materials;
placing contacts on the manufacturer's website;
free training (many manufacturers organize compulsory training for their dealers);
receiving discounts when purchasing goods and bonus bonuses upon successful implementation.

It is believed that the creation of a dealer network is one of the most budgetary ways to expand sales markets and increase sales channels.

Dealer activity is a business. And the organization of any business requires a serious approach. A dealer, selling someone else's products, works under his own name and brand; it is important for him to have a good reputation in business. Very often the dealer creates his business reputation just by promoting the goods of the partner-manufacturer.

As a rule, the dealership business requires a lot of investment, because you need:

purchase a specific batch of goods;
rent or own premises in order to store and sell this product.

To become an official dealer of the company, you must meet a number of requirements. They depend on the specifics of the activity and may differ from manufacturer to manufacturer. The main requirements that manufacturers make to their dealers:

registration as a legal entity (for example,Ltd) or SP- it is necessary to conclude a formal agreement;
awareness in the field of the company's activities, an additional plus - experience in this area and / or with similar products;
stable financial position;
availability of a number of documents in accordance with the specifics of the products sold.

You can search for a company for cooperation in different ways:

post a resume with an offer of cooperation or look for suitable offers-vacancies from manufacturers and send responses;

search the Internet for companies looking for dealers. Information about this is on the official websites. Often there is also an application form for proposals for cooperation;
analyze the search options for new dealers by manufacturing companies.

Here are some options:

participation in exhibitions is a good opportunity for personal acquaintance with future partners. Unfortunately, exhibitions are held infrequently and not everywhere;
analysis of information about companies in various online directories;
participation in business forums;
analysis of advertisements on business guide websites;
search on YouTube - many businessmen have their own channels there and often voice proposals for cooperation.

If you have your own store, you can become an official dealer of the manufacturer / manufacturers of products that are already sold at the outlet. It will take your business to the next level.

Step-by-step instructions on how to become a dealer of a large company

To become a dealer, you need to follow these steps.

Choose a niche in the dealer business. To do this, you should:

take into account your preferences, knowledge, skills;
research the market in your region;
choose the type of products that you will sell;
thoroughly understand all the characteristics, properties and capabilities of the selected product;
study the competition and competitors in the region;
estimate the number of potential customers and the channels for their attraction;

Register a form of doing business if you do not have your own business;
Develop a business plan;
Find money if you don't have enough of your own. At this stage, you can consider obtaining a loan orattract an investor;
Find manufacturers or suppliers using various methods. At this stage, you can select several companies in order to compare the proposed terms of cooperation and choose the most suitable;
Choose a company for cooperation;
Submit your resume to the company and pass an interview. It can be carried out both in the office of the company and via the Internet, for example, via Skype, if the partner company is far from you;
Enter into a contract. For dealers there are two options for cooperation:

on working capital - is the fulfillment of the requirements for a certain fixed volume of purchases, and, consequently, the fulfillment of the sales and profit plan;
in terms of legal content, it consists in the possibility of creating your own network of sub-dealers as a general dealer in a certain territory;

Create conditions for the sale of products, if required:

rental of premises;
purchase of the necessary equipment;
recruitment of staff;

Purchase a consignment of goods specified in the contract;
Advertise products through various channels;
Sell \u200b\u200ba product.

Toyota is constantly expanding its dealer network in Russia. There are 112 official dealerships and 3 authorized service centers in 70 cities of the Russian Federation. Toyota Motor LLC makes mandatory requirements for dealership applicants that relate to:

The location of the land.
Its characteristics.
Showroom.
Service area.
Warehouse and spare parts department.

Here you can download the application form, fill it out and send it to the company.

Is it easy to become a dealer

The main goal of the dealer is to promote on the market and successfully sell the products of the partner manufacturer. The dealer must have the following qualities:

have the skills of a good seller;
be able to negotiate, communicate freely with clients;
be able to prepare a competent proposal and presentation of products;
be a good organizer;
be stress-resistant;
have a high reaction rate, good memory, analytical skills;
be able to foresee, calculate the situation.

Is dealership possible without investment

It is possible to become a dealer without investment if you:

you carry out trade “on order” - you conclude a dealer agreement with a manufacturer or supplier, add goods to the catalog and / or place them on your website (your outlet may also be an online store) marked “on order”. The client orders the product, pays for it, you use the money received to buy the product from the manufacturer at dealer prices and transfer it to the client. This type of cooperation is possible for relatively inexpensive goods (from 3 to 25 thousand rubles);
you take the goods for sale - you conclude an agreement with the manufacturer, which sets out the terms for the sale of the goods. Your goal is to sell products on time, otherwise you will have to pay for it, and the price will be higher than the dealer's. Sometimes suppliers take back unsold goods. All conditions are specified in the contract;
make free product testing - get free samples of products from the manufacturer and try to sell them. However, it is very difficult to find a company that will agree to work on such conditions.

Overview of dealer offers from manufacturers

Dealership is possible in various areas:

vehicles and car goods;
windows and doors;
construction and finishing materials;
equipment and tools;
books;
clothing and footwear;
electronics and electrical engineering;
computers and software;
communication services;
promotional products;
insurance companies, etc.

Dealer cooperation offers can be found on Internet sites.

How to become a company representative in your city: success stories

The TROKOT company is engaged in the production of frame car curtains that replace tinting and save car owners from the blinding sun and prying eyes. The company has an extensive dealer network of almost 200 representative offices.

Artyom Blinov is the company's dealer in Moscow. Prior to the start of cooperation, he had a modest work experience and had no experience in trade. For 3 years, he created his own sales network, which allowed him to obtain financial independence.

Denis Zayko has been a dealer of the company in Novosibirsk since 2012. Has its own warehouse, points of sale in the region and a company that brings high income.

Dealer activity allows both successfulstart a businessand develop the existing one. A dealer's partnership with trusted manufacturers and suppliers of well-known brands usually becomes mutually beneficial. Manufacturers are expanding their sales markets without investment, and dealers get the opportunity to earn money on the sale of high quality goods, purchasing them at special prices and receiving additional bonuses for good work.

What is a dealer? What are the main functions of a dealer? How to become a dealer without investment and with maximum profit?

How to become a dealer of a manufacturer's plant without investment?

Dealer - seller or distributor of the manufacturer's products... What is the difference from a distributor? Distributor - a seller or a company - is engaged in the sale of goods on its own behalf under the terms of a sales contract in its favor. The purchase of goods for further resale is carried out. The dealer, on the other hand, acts as a representative of the manufacturer's plant or company, selling its services and goods with a pre-agreed price and market. Dealer-source collaboration is regulated and subject to limited or indicated terms. IN dealer functions include also the creation of product value - the needs, desires of buyers.

Why is it profitable to cooperate with a dealer?

We are smoothly bringing you to how to become a dealer of a manufacturer's plant without investments - to indicate the need for such a position. A successful enterprise is gaining momentum and there is a need to increase the market for the sale of goods or services. The establishment of a dealer network is a powerful foundation for establishing a foothold in the market. Since dealership includes marketing functions - to settle in the mind of the consumer and become a necessary, valuable commodity - the cooperation of the manufacturer's plant with the dealer is beneficial.

Who is the official dealer of the manufacturer?

Official dealer Is the person responsible for the promotion, sale / marketing of products who has entered into an agreement with the factory to manufacturers for direct delivery to the retail network. In an effort to maintain competitiveness, the manufacturer produces more unique goods, therefore, the search for dealers - business partners - who would support the ideas of the organization and expand the entrepreneur's business at his own expense is among the interests of the manufacturer.

How to become a dealer of a manufacturer?

Most manufacturers are ready to offer organizations or private entrepreneurs to become a dealer with minimal investment. It is necessary to choose a network of interest for yourself, familiarize yourself with the proposals, make an appointment with a representative of the manufacturer's plant, discuss the amount of investment, a plan to enter the market, the composition and then a business scheme.

The dealer is not obliged to purchase the product - this is the advantage over distribution methods of cooperation. Being an advanced manager or a top-level representative, you can go to the manufacturer's plant and competently take over the sale of products, working on his behalf without investment, but for a percentage.

When no investment is required:

There is no need to rent retail space, office, warehouse;
No employees, equipment, etc are needed;

How to become a dealer without investment - work on order or with a specific volume of products from the manufacturer's warehouse for sale.

From minimal preparation to large batches:

Suggest a specific strategy for increasing the market and the number of buyers for the manufacturer's plant. Develop an anti-crisis plan, specifying possible actions during periods of unstable sales. Maintain predictability of subsequent moves.
To offer a solution to problems without the participation of the manufacturer's company - we form stability, trust.
We develop a scheme of partner networks - a network of contacts for sales.
We document the business process, overcoming bureaucratic red tape.
We capture the sales sector by studying the target audience, the main players-suppliers on the market (the method of strengths and weaknesses).
We increase sales covering the advertising campaign. Note that money literally doesn't have to be a dealer's headache, you focus on sales and new customers.
Consolidation of the dealer network and direct sales (if previously certified with the manufacturer).

What does the manufacturer get: remains in its region / distribution network; receives partner, documented cooperation; sells goods in other regions / networks; increases sales of products; loads the plant; increases the awareness of services / goods. Products appear more often on the shelves, favorable conditions are offered for the buyer, competent logistics are carried out, and intelligent personnel gathers.

How to become a dealer: convincing in negotiations

Build trust;
Show that you are really ready to fulfill obligations;
Provide possible confirmation of the security of bilateral relations;
Emphasize the uniqueness of the brand with which they are ready to cooperate and on whose behalf they speak;
To comply with the long-term vision, mission of the manufacturer, share the values \u200b\u200b- the manufacturer scrupulously chooses whom to cooperate with;

Possible investments (to be discussed):

Advertising costs;
Full / partial purchase of goods;
High selling prices - will it cover the costs?
Costs for the execution of contracts, passports, rent, investment in Internet sites for promotion and sale;
Education: programs, trainings, master classes;

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