What is a business plan? Well, various services
In this article, we will talk with you about ideas in general, and business ideas in particular. What is an idea? Where do business ideas come from? What methods of generating ideas are there?
I want to tell you one very important thing concerning this topic.
I'm sure YOU want and want to start your own business, but what is the basis for starting some kind of action? - That's right, IDEA!
Every day, hundreds of ideas come to our minds for various topics: work, leisure, new projects, etc. Some ideas are of great benefit to us, while others are completely useless.
Naturally, the question arises: how to learn how to generate exactly useful ideas? First, let's figure out what an idea is, where it comes from, whether the idea is a unique product of human intelligence or is there some kind of repository of ideas.
Idea- this is compressed information, a fictional prototype of any phenomenon, object, purpose, technology, in which its main, main features are highlighted. Ideas are needed to influence objects in order to recreate them in real world, their transition to a higher quality level, that is, improvements.
Business idea is an idea that expresses the essence of a particular process, the ultimate goal (and ideally - and the result) of which is making a profit through the satisfaction of a particular need of people.
Whether it is an idea for the production of some unique product that is not yet on the market, new service, or the idea of \u200b\u200ba banal resale of Chinese goods in a store - the ultimate goal of all this is to make a PROFIT. This is the main difference between a business idea and all other ideas.
How closely ideas for business and the needs of people are closely related to each other, we will talk separately in one of the following lessons.
After all, YOU probably have repeatedly searched for business ideas in Runet, found many different ideas, among them were so funny, in your opinion, such as "" collect plastic bottles and supply them to factories for the re-production of plastic "". And YOU asked yourself the question: how many people daily search the same sites and forums for the same ideas, do you want to be among them? After all, the more people fall for the same idea, the less they will earn. Competition will arise, especially since russian market there is much more supply than demand for goods and services.
YES, of course, competition is great, since you will always strive to stand out, and this will lead to the rise of your business, not with the help of ideas you copied from any sites, but with the help of an idea invented by you. You personally, and not someone else.
YOU say - what will I come up with, because all ideas have been exhausted, but I do not agree with you. If you think this way, you will not be successful in business.
If you often think about your business, then one day the idea will come to you by itself. Trust me, and at a time when you are not waiting. Business success is always uniqueness, always innovation, and how unique you yourself are, so unique and profitable your business will be.
Verais the most powerful force.
Business is a risk, but a risk in the name of your profit. As a rule, the most profitable business turns out to be the most risky.
If you have such thoughts: "" This is too risky, I will not succeed. I will try later when the situation is more favorable. I cannot now, etc. "" - first of all, get rid of these negative thoughts and believe in yourself.
Without absolute faith in yourself and your success, there is nothing to start your own business, remember this!
Therefore, start with this - believe in yourself and your uniqueness, in the fact that you can do everything, and then everything will work out for you!
Entrepreneurship - First Steps:
HOW TO MAKE
BUSINESS PLAN
Perm, 2009
What is a business plan? 2
Business idea 2
Successful business idea 2
Suitable business idea 4
From business idea to business plan 5
Customer service 5
Competition 7
Research 9
How to reduce your need for funds 9
Starting a Business 10
Income and expenses 11
Decoration 13
Appendix 15
1. Choosing a business idea 15
2. Movement money 16
Sample business plan for growing potatoes 16
Product Description 17
Market analysis ( marketing plan) 17
Production plan 18
Organizational plan 18
Financial plan 18
Risk Assessment 19
Environmental and regulatory information. 19
What is a business plan?
A business plan can be a thick colored document for a bank with many tables and graphs, or it can be written for yourself by hand on a piece of paper ...
The main thing is that it should be a PLAN, the implementation of which will allow you to get a PROFIT, for which any BUSINESS starts.
Business idea
Any plan is based on a business idea. An idea is just a general idea of \u200b\u200bwhat to do so far.
It can be expressed in one phrase, for example: "I will sew fur hats at home!"
A business idea is only the very beginning of the path to a business plan, but the success of a business depends very much on the correct choice of a business idea. Only a very experienced and competent businessman can make a profitable business based on almost any business idea. A beginner needs to pick a very good business idea.
What business idea does it take to be a good one?
It should be potentially SUCCESSFUL and SUITABLE for you.
Successful business idea
It's not a secret for anyone that there are situations when a certain business "without much effort" begins to develop rapidly - one can recall the rapid conquest of Russia by yoghurts in the 90s. Firms selling yoghurt grew by leaps and bounds. At that time, the business idea to supply yoghurts to Russia from abroad was potentially successful, only a very inept person could make such a business unprofitable. In the 2000s, the situation repeated itself with cell phones.
The same ideas can now be safely called losing, domestic yoghurts are sold in every store, salons cellular communication - at every corner.
Most aspiring entrepreneurs do not think long about choosing a business idea, focusing solely on examples that are in plain sight. A business idea chosen according to this principle, as a rule, contains a link to this sample: "I will sell ice cream like my friend."
Could such an idea be successful? Maybe, but the presence of a sample indicates that a sufficient number of people are already in this business. And if this business is so widespread, then the competition is high. High competition contributes to lower prices, therefore, the profit for all these entrepreneurs is small. But they have already taken a foothold in this market, have their regular suppliers and buyers. A beginner will have a hard time, he will have to establish a business from scratch with high competition.
Now it is almost impossible to find a replicated business that would be highly profitable. Large companies took over everything that could be borrowed.
First of all, a successful business idea must be recognized that finds an unoccupied niche in the market and is original. It is clear that a small business must look for small niches, large companies will not fill such niches and it will be possible to survive in them and even prosper for a long time.
For example, one entrepreneur decided to make special protected lamps for the entrances of residential buildings. His choice was based on the fact that mass-produced protected ("garage") lamps protect the bulb from blows, but do not prevent its theft. The lamp he made from waste metal was so ugly that it did not attract thieves, which was very popular with the residents.
This aspiring entrepreneur proposed a product that was not on the market, so his business idea should be assessed as very successful. At the same time, the demand for such services is not so massive as to interest a large company.
How do you find an original idea?
Original ideas come to everyone's mind, only we dismiss them as stupid or unrealistic. Now there are many products on offer that appeared not so long ago based on a simple, non-trivial idea. For example, mops that allow you to wring out a rag without getting your hands wet were a super novelty 10 years ago. It would seem that there is nothing complicated, why they were not invented earlier, because in such a product there are no technological super novelties.
Often you don't even need to invent, you just need to apply what you saw in another area. Flexible hoses were used very widely, but metal pipes were always used when connecting plumbing. Because of this, a plumber had to be called, he bent the pipes and, using a welding machine, finally installed the crane. Then they figured out to release special flexible hoses for water supply, now no one can imagine any other way to connect plumbing.
Sometimes the idea is already being used, but in a different region or country. A lot of ideas are still brought by our compatriots from the West, and vice versa, during perestroika, our periodicals with "advice to home craftsmen" were very popular abroad.
But not every original idea will be successful.
Much depends on whether there are objective prerequisites for its success. This is especially important during the period crisis phenomena in economics.
The service sector is now actively developing in Perm: sewing curtains, tattoos, etc. The idea to do something like this in a small village will certainly be original, but clearly not successful.
A successful idea should be supported by the following:
The buyer must need your product or service, if the buyer does not need the product, there is no business. In some cases, the buyer may not yet know about your product, but then he must understand its usefulness for him. For example, the buyer may not be aware of the existence of a drug, but he can easily be convinced of its usefulness;
Buyers must be willing to pay your price for the item. We all would like to have a car, but not everyone has the money to buy it. If you decide on the production of environmentally friendly sour cream, it is not enough to ask your friends if they need it. Almost everyone eats sour cream, and everyone prefers ecological cleanliness. Everyone will answer - yes! But if you ask whether they will pay twice as much for organic sour cream, the answer will undoubtedly be different.
The need for a product is not the same as the willingness to shell out money for it.
It is very difficult to say whether there will be a demand for an original product. Seemingly useful new product, and is inexpensive, but for some reason they are in no hurry to buy it. Simply, buyers are not ready to accept your product or service.
It is necessary to take into account that people do not change their habits abruptly. Potato peelers have existed for more than a dozen years, they cost no more than a knife and greatly simplify peeling vegetables, but many still resist their use and peel potatoes the old fashioned way.
This is why a successful business idea shouldn't be overkill. original. Trading miracle goods can be both super-profitable and ruinous. But the sale of slightly improved ordinary goods may not bring golden mountains, but it will definitely not become unprofitable.
Here we come to another condition for the success of a business idea: the less risks, the better.
Investing your money in buying a freezer tray for the ice cream trade in summer looks very tempting, however, if the summer turns out to be rainy, then you will not be able to earn anything. At the same time, trading in bread is a much less risky business, it does not depend on either the weather or the economic situation (bread is the last thing they start saving on).
What ideas are more successful during a crisis?
First, it is necessary to replace the more expensive imports. If earlier many went to rest in Turkey and Egypt, then during the crisis, people return to summer vacation in their native places. Renting out summer cottages is again becoming a successful activity.
Second, you need to help reuse things. Thrift stores, repairs and renovations of things will begin to be in demand again.
Third, it is necessary to give the client the opportunity to save money, that is, to offer more wearable things, simple but reliable devices.
3. Improve existing business - another a good option... There is always an opportunity to optimize a particular field of activity.
The sequence of actions is as follows:
Find an industry in which there is certain knowledge or study a direction of interest. You can use the services of a friend of a businessman with experience in specific form activities;
- to analyze what people like, what areas can be improved, where there are drawbacks;
- to develop innovations and implement your business already taking them into account.
4. Think back to old business ideas that were popular... This strategy can be very effective because people tend to fall back on old habits. The algorithm of actions is as follows:
Recall all the directions that were popular before, but now are almost not implemented;
- think over why this type of business disappeared and whether it will be relevant today;
- analyze the ways of project implementation, draw up a business plan, conduct research (if necessary).
5. Make a childhood dream come true... The easiest way is to realize your “blue dream”, because in this case you don't even need to invent anything.
You need to act this way:
Remember what you wanted most in childhood;
- imagine that this business already exists and understand your feelings;
- to analyze the prospects of a business project. If it is clearly unprofitable, then the risk is not worth it;
- if the idea is profitable, make detailed plan actions and implement them.
The results can be summarized in a small table, where one is the best score for the selected criterion, and five is the worst. The resulting table is as follows:
Business idea generation
The main problem of existing ideas for business is their "worn out" and low efficiency. Many cells are already occupied, so it is required to create some unique idea that has not yet been implemented by anyone. Many methods are known today generating a business idea and here are some of them:
1. Brainstorming - developed by Alex Osborne. This method of finding ideas is practiced in many companies, both large and start-ups. The advantage of brainstorming is that it allows you to get new ideas, regardless of the current activity.
The essence of the method is simple. Experiment participants are asked a question, which they discuss and offer solutions. The latter can be fantastic - it is allowed. Collective discussion makes thinking more active and stimulates the creative process. In such discussions, brilliant ideas are often born, which remain to be "hone" and thought out. You can always choose 1-2 good options out of hundreds of solutions.
Brainstorm is carried out in three stages:
- problem definition. It is important to immediately highlight in which direction the discussion will be conducted;
- generating a business idea. Any suggestions are made at this stage. the main task - not criticize other participants (even if the ideas are really stupid). Any suggestions and ideas are welcomed - including those absolutely fantastic;
- collection of proposed ideas and their analysis. As a result, you can choose some of the most worthy ones.
You can attract your friends to this method and in this way find an idea for your business.
2. Six hats method. This method was developed by Eduardo de Bono. The essence of the method is simple. The person alternately puts on six hats of different colors. Each shade has its own function:
- white hat - analysis of facts and figures of the future business. There should be only facts and no emotions;
- black hat - search for cons of the chosen idea, as well as possible risks. This hat should reflect all the "pitfalls" of the business and the least bright prospects;
- yellow hat - analysis of all the positive aspects of future activities;
- green hat - generation of additional ideas related to the chosen direction, non-standard solutions;
- red hat - checking your own emotional feelings from doing activities, listening to your intuition. There should be no justification - only internal sensations;
- blue hat - summing up the results of the work done, the results of the potential financial result, the final choice.
This technique is similar to a game, but it activates brain processes in an incredible way and makes you think in the right direction.
3. Mind Maps - This is a method that relies on the peculiarities of thinking and human memory. Developer - Tony Buzan. He believed that the main processes of thinking are based precisely on memory, memories, and acquired experience.
The essence of the technique is simple. To begin with, a large Whatman paper is taken and one business idea is written in the center. Further, "branches" begin to depart from it, on which all the main associations for the future business are written. The result is the formation of a large map with a huge number of associations linked by one concept.
The advantage of the method is inclusion creative thinking, the creation of a whole network of associations from which you can choose one of the most promising and profitable.
4. Synthetics method... By William Gordon. This is one of the most difficult but effective methods. If you deal with it, you can easily generate new ideas or solve complex problems. The main essence of the method is the search for analogies. The algorithm is as follows:
1) A specific object is selected and a table is drawn to fill empty columns with analogies.
2) The goal is compared, indirect and direct analogies are drawn.
Example. The object is a handle. The main task is to increase the range of products and increase sales. The analogy is straightforward - the handle is voluminous and large. The analogy is indirect - the handle is flat. If we combine two analogies (direct and indirect), then the idea of \u200b\u200bcreating a pen in the form of a bookmark for books is born. This example is the simplest, but it best reflects the essence of the technique.
5. Focal Object Method - interesting and effective method search for unusual ideas. The author of the method is Charles Whiting. He himself characterized his method as the ability to combine different objects into one whole and to come up with a new business solution that will be useful and interesting to people.
An example is the celebration of the New Year. The main associations with this event are a set table, sparklers, lighted candles, a Christmas tree. At this stage, the idea is born - to add elements of sparklers to the candle. As a result, the candle will burn and sparkle. This technique will work in all directions - industry, everyday life, chemistry, and so on.
6. Method of indirect strategies. Developers - Peter Schmidt and Brian Eno. The bottom line is to give yourself specific instructions that take the form of a specific order. At the same time, there is no information about what the teams will be and what this will lead to. In the past, for these purposes, special cards were used with inscriptions like "Wash yourself", "Spin around", "Ask your body" and so on. Today it is not necessary to write such cards - this technique is available on the Internet. It is enough to go to the futura.ru/Oblique.htm page every time. A new command will appear at the top.
7. Idea Trap Method... Good ideas come spontaneously. If you sit down in a chair and start coming up with something new, then the result will be zero. Interesting thoughts arise unexpectedly - while relaxing in the bathroom, traveling on the bus, lying in bed. As soon as a good idea flashed, it should be written down. To do this, you need to carry with you notebook and a pen. At the end of the month, you can take stock and choose the best business ideas.
Business idea evaluation
Once the main directions are selected, you need to evaluate the business idea. This requires asking yourself a few questions:
1. What skills are required? Any business requires certain skills and knowledge. If there is a sense of gaps in any industry, it is necessary to undergo self-study, complete courses, take lessons from professionals in their field, and undergo additional training. Non-professionals often go bust and their businesses wind down quickly.
2. Does the market need a new product or service? This issue requires analysis at the development stage. The best way checks - throw a "test rod". For example, if future business associated with the installation of underfloor heating, you can submit an ad on the Internet (newspaper) and calculate how many calls there will be per month. If there is a demand for the service, then you can work in this direction. Similar checks are allowed for other lines of business.
3. Will the business bring income? the main objective - determine the minimum allowable, which will suit for the first time. The wording "as much as possible" is not appropriate - it should be specific goal... In this case, it is worth weighing your own for organizing a business and potential income. You can get an answer to this question only after detailed calculations.
4. What are the advantages of a business idea? It is important not only to come up with a good idea, but also to make it better than the competition. At this stage, an analysis is carried out of what new ideas will bring, how it differs from existing ones, what advantages it will have over competitors, and so on.
5. Is there potential? A good business idea is one that can be developed almost indefinitely. In this case, the strategy should be developed in advance. For example, first a tire fitting opens, then a spare parts store, the next stage is the expansion of services and transformation into a full-fledged service station, then a car wash, and so on.
6. What are the advantages and disadvantages of a business idea? The important thing here is to be honest with yourself. If there are 30-40% more negative aspects of future activity than positive ones, then it is better to choose another idea.
7. What audience is the product (service) intended for? The main thing is to determine who will be the main client, what he wants, what interests he pursues. If you know your consumer and his desires, then the likelihood of offering a high-quality and necessary service is much higher.
8. How much money is required? The financial part of the business is one of the main ones. You must understand how much money is needed, where it will come from, whether there will be a possibility of a timely refund (when applying for a loan), whether investors will be needed for the business.
9. What is the return on business? An important point - how long the investment will pay off. Some areas allow you to cover costs in 6-8 months, but most often the payback is 2-3 years (with investments of 1 million rubles).
Another option for evaluating a business idea of \u200b\u200ban existing company. It evaluates:
The source and availability of all necessary information;
Company image;
The necessary experience in implementing the idea;
Availability of a certificate, license or patent on hand;
Availability distinctive features from other similar projects, "zest",
Market presence;
Possibilities of a new idea in relation to competitiveness;
Availability of support from government agencies;
The amount of capital on hand and its sufficiency for starting a business;
Availability of land, equipment, real estate;
Payback period;
Opportunities for further development.
All results can be evaluated according to the table and conclusions can be drawn.
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Here are collected the best ideas for business, both absolutely crazy and difficult to implement, as well as simple, relevant and relatively inexpensive.
Many people think about starting their own business, but no more than a third of them reach implementation.
If you feel the desire not only to hover in the clouds, fantasizing about the great independent future of an entrepreneur, but to get down to business and go to the end, this article can give you many useful options.
Collected here best business ideas, both completely insane and difficult to implement, as well as simple, relevant and relatively inexpensive.
For starters, before you start iterating necessary ideas, it is worthwhile to understand that business is organized not exclusively for their own enrichment.
Also, the activity should allow you to be realized in a field that will bring you pleasure.
And ideally - also to benefit others, even in your own city, even for the whole world.
You also need to understand that starting a business will take away not only money from you.
To create something worthwhile on your own, you will need to devote time to work constantly.
If you want to leave the office to work for yourself and imagine a rest 20 hours a day, forget it.
An entrepreneur is constantly busy with the problems of his own business.
And besides, you will need to spare no effort and effort, even when it seems that they are gone.
How do you come up with a business idea?
Psychologists believe that motivation has three parts: to start, to act, and to complete the task.
And for many, the first step becomes the most difficult.
In search of options for his own business, a person may never get down to business, because it is not determined what he can open.
Sometimes best business ideas come from childhood hobbies.
What did you want to become when you were little?
If thinking about the past didn't help you come up with anything, you can try to imagine yourself in the future.
Who would you like to be, what to bring for this world and yourself?
Take a piece of paper with a pen and make a list of what you can do.
Perhaps you built a bathhouse in your country house with your own hands or repair your own car yourself.
These are all potential earning opportunities.
Or you can do it differently: come up with what you would like to learn to do anyway, but you still don't know how.
Creation ideas can also be emphasized in your environment.
If someone you know is engaged in entrepreneurial activity, you have the opportunity to explore real working business models, ask
questions and, possibly, develop in the same direction.
Think about what you love to do in your free time.
Doing what you love and making a profit on it - what could be more beautiful?
But the most important principle that you need to understand is action.
Even if you are not completely sure what you want to create, start taking some practical steps.
In the process, you will understand what is unnecessary and what should be emphasized.
The best ideas for business in the country
"The first and foremost prerequisite for business success is patience."
John Davison Rockefeller
As already mentioned, starting a business with your hobby is best idea business you can think of.
And if you like to spend time in the country, you can even make money on this: both with investments and practically without them.
Real estate business
Not everyone has the opportunity to spend all their free time at the dacha.
And if you are just from that category, the wisest thing is during your absence.
But this, at best, will make it possible to "beat off" the maintenance of the house.
To make money in a serious way, you can't do with zero investments.
If you cannot devote time to meeting with tenants at the dacha and other troubles, it makes sense to transfer the "reins of government" to the agency of intermediaries.
For this you will have to give a percentage of the profit, but the very participation in the business will be reduced to a minimum.
Growing up for sale
Those who spend a lot of time in the country are most often engaged in more than just relaxing in a hammock or observing butterflies.People sit down fruit trees, various berry bushes and other vegetation.
As a rule, all this is grown exclusively for themselves.
Although you can open a small business on this.
Small is the key word.
It is not worth hoping for large earnings, and even more so an alternative to regular work.
But if you enjoy gardening in the country, why not get some monetary reward from this?
The harvested crop can be sold at the nearest market or on the side of the road.
Another option is to offer to neighbors.
Believe me, many vacationers at the dacha (especially those who come to arrange barbecues) will not give up natural and fresh radishes, onions or parsley.
After all, not everyone has such wealth as their own farm at their summer cottage!
DIY business ideas
Most often, the best business ideas are looking for moms who have gone on maternity leave.
They have limited time to earn money, but they want to get at least a small additional income.
As a rule, many of them find suitable options in needlework.
Hand-made gives great pleasure, gives scope for the implementation of creative ideas.
And you can open a business on such ideas of manual labor:
- due to the fact that all employees are really interested in the success of the idea, the chance of fraud or poor-quality work is close to zero;
- the best prospects for scaling the business: you can not only expand the livestock or area, but also engage in production from the resources grown.
The idea for the production of knitted clothes and accessories.
You can achieve success in this direction of business if you come up with some kind of zest that will better distinguish you from other needlewomen.
Sewing clothes from scratch, "alterations" and fitting to the figure.
Home ateliers are attracting customers by offering more affordable prices.
After all, seamstresses working from home do not need to spend money on rent, pay hired employees and invest heavily in advertising.
Soap making is one of the fashion trends in home business.
People tend to buy the most natural things.
And hand-made soap is also unique, therefore it is perfect for gifts.
The investment in this idea is small.
But you need to take into account the relatively high competition.
Most often, the implementation of a business idea is possible only with investments.
On the other hand, part of the expenses (salaries for employees) does not go “outside” the family.
In Russia, unfortunately, this model is most often implemented in the markets or as a very small business.
But the positive example of the United States demonstrates that this option has great potential.
Family production
Manufacturing as a medium-sized business idea divides family members into two categories: directly producers and those who sell the goods.
Growing berries in the country or baking buns are examples of business ideas.
These ideas are often bypassed small investment, but have a lot of room for development.
Agriculture
Family farms are not yet very common in our country.
More often than not, families who run their household in the village do not position it as an idea for a business.
But in vain, because the prospects for development are quite bright.
Plus, there are several more advantages:
The craziest, but real business ideas in the world
Many have been listed above popular business ideas that can really be realized by everyone.
But there are some crazy personalities in the world who implement business ideas that seem to be meaningless at first glance.
Nevertheless, it "shoots" and generates income.
And besides, it immortalizes the name of the eccentric.
At least from such charts as this one.
Tattoo on teeth
Tattoos can now be done on anything - the eyeballs, the inside of the lip, and even on your beloved kitty!
Oddly enough, this super business idea has attracted a lot of customers and there is no end of orders from a private dentist.
Pampers for a wedding
At a wedding, diapers may be needed not only for babies.
Those who have already gone through wedding chores know that taking a break can be difficult, sometimes even impossible.
This is especially true for brides in tight corsets and lush dresses.
This led to the emergence of a strange, but demanded business idea - selling diapers for brides.
Surprisingly, even the high price did not affect high level demand - hygiene items are very popular in the USA.
Signals into space
Do you think the above ideas are just crazy?
What about sms to nowhere?
But two students from the United States make money on this.
They use a sensor that anyone can use to send a message in the form of radio-magnetic radiation directly into outer space.
There is probably no sense in this business idea.
But how romantic!
Other crazy business ideas
which, oddly enough, were successful,
presented in the video below. It will be interesting!
Even best business ideas do not promise success to the entrepreneur. There is no quick and guaranteed way.
Any idea is supported by investment of time and effort, and in most cases, and monetary investment.
But if you are ready to go all the way and are not afraid of difficulties, the implementation of any idea will be within your reach and will become a source of income, as well as an opportunity to realize yourself.
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