Leisure park business plan. Summer business ideas in the park of culture and recreation. Summer school for adults and children in the park

Small cities are ideal for many forms of attraction business - due to the almost complete lack of entertainment infrastructure. It would seem, entertain - I don't want to. However, each of these options has not only pros but also cons. Let's talk about them, about the formats.

According to Russian Association amusement parks and manufacturers, there are about 650 amusement parks in the country, including 30 large ones. In another union, the Union of Associations and Partners of the Entertainment Industry (SAPIR), it is believed that there are even more of them - 700. However, in reality, it is rather difficult to count their number: this activity is not licensed or certified. And due to the lack of industry technical regulations (analogous to GOST) it is not clear what still refers to attractions and what does not.

However, it is probably possible to divide the parks into certain types, and this will allow us to determine free niches in the market. The most modest and most numerous segment is single rides (trampolines and similar "near-beach" entertainment). Such a business is often family-owned and does not require serious investments - three to five thousand dollars are enough at the start. Despite the seasonal factor, "near-beach" attractions are quite attractive for small businesses in the Russian south: vacationers provide them with good demand. A somewhat more serious business is the "Itinerants" with their mobile attractions. To create such a park, you need several cars, a set of attractions and own power plant... On the one hand, mobility is profitable: structures are easy to assemble, quickly pay off, and an entrepreneur does not need to spend money on landscaping. On the other hand, having made a choice in favor of mobility, he never knows whether he will receive permission from the city administration again and whether he will be able to sign a new agreement.

Much more stable is another relatively inexpensive format - a park for a small city: the territory is about one hectare, 5-8 attractions, initial investments from 300 thousand dollars. The main goal of such a project is to fill the entertainment vacuum in the city. The park is quite capable of this, but further development prospects are limited by the size of the city itself.

Therefore, if prospects are needed in terms of return, then it is worth opening a classic stationary park for 15–25 attractions (depending on the area and financial capabilities), among which there must be extreme ones - people love them. As a rule, sites of two to four hectares are suitable for such projects. Not to say that the niche was completely free, but there is where to turn around - these are cities with a population of 500 thousand people. They are able to accommodate such a park - once, they have a large number of municipal parks of the required area, which can be improved by agreement with the authorities - two.

Another poorly developed format in Russia is large parks with an area of \u200b\u200b10–20 hectares with a modern amusement zone, an artificial lake, a forest park, etc. But the need to fill large spaces makes such projects too expensive - minimum investment are $ 20 million, while the chances of using borrowed money at the start are scanty (with rare exceptions). That is why there are few such parks in the country.

And the so-called "parks at the crossroads" (between settlements), popular in America and Europe, are completely absent. True, there are still prospects for this format in Russia: there are more and more car owners, so it is quite possible that "roadside" entertainment will eventually begin to be in demand. And the proposal, apparently, will not keep itself waiting: land within cities is becoming more expensive, and investors will have to look out for the cherished hectares outside of them.

How to open an amusement park: dashing trouble is the beginning

The total capacity of the market for park services and entertainment is estimated at 3.5 billion rubles a year. The Central District is the leader in terms of collections and the number of attractions - of course, thanks to Moscow. Thus, experts from the marketing agency Step by Step conducted a survey among Muscovites and found out that 17% of respondents prefer amusement parks to all other entertainment, and 41% visit them more often than once a month. However, as Roman Romanov, the president of SAPIR assures, the market is still being formed. And in the outback, and even more so, the field is almost not plowed. Thus, the creation of a stationary amusement park will be commercially profitable even with a city population of 200 thousand people; you can count on a 100 percent benefit by opening it in a city with a half-million population. In cities with a population of over one million, the start of a stationary park is unlikely to be successful: usually there are a lot of entertainment alternatives to attractions, which reduces the attractiveness of investments in this business.

And investments in a stationary park require considerable: 300-700 thousand dollars, provided that there are no competitors at all, and the site for the park is leased, and 1.5-2 million euros - if there is competition. And this is without taking into account the costs of the park's infrastructure - the creation of engineering networks, landscaping, the construction of a cafe and the costs of the management company.

How to Open an Amusement Park: Still They Spin

The first rides (from attraction - "attraction" in translation from French) appeared in Europe, where during fairs and carnivals, enterprising showmen entertained the people. At first, the structures were unpretentious - swings and ice slides. In 1583, the Bakken Park was built in Denmark, which marked the beginning of the history of stationary amusement parks. A Russian scientist-engineer in the 18th century invented a mechanical roller coaster, but industrial production was established only in the next century. And the park boom in the USSR began during the NEP, it was then that the largest existing in Eastern Europe Gorkiy Park was created, as foreigners call the Moscow Central Park of Culture and Leisure.

The first mechanized roller coasters with rails and rattling carts appeared first in New York and then in Japan.

The opening in 1955 of "Disneyland", built with money from Walt Disney (no less than $ 17 million) in Orlando, is a landmark event for the entertainment industry. The founder conceived of making the 180 acres an exciting journey through the magical land of famous cartoons. After the first successful project, parks were opened all over America. Europe only grew to Disneyland in 1992.

Asians are not far behind. Thus, the Seoul Lot World Park, built in 1988, is listed in the Guinness Book of Records as the world's largest indoor park with an area of \u200b\u200b7,562 "squares". And the world's largest Ferris wheel is located in the eastern Chinese province of Jiangxi, the city of Nanchang. Its diameter is 153 meters and its height is 160 meters. Each of the 60 cabins accommodates 8 people, and the wheel makes a full circle in half an hour. The first Chinese Disneyland was opened in September 2005 in Xianggang (Hong Kong), according to the laws of feng shui. This is the smallest park in the Disney chain, with an area of \u200b\u200bonly 126 hectares (the Parisian equivalent is 1,943 hectares). The park is serviced by more than 5 thousand employees.

The most expensive roller coaster today is in Ohio. This design, called Top Thrill Dragster, costs 25 million dollars (usually such "toys" cost an average of 5 million dollars).

The most famous parks in Europe are Disneyland Paris, Asterix themed, PortAventura in Spain, Europa Park in Germany, and Gardaland and Mirabilandia in Italy. Many of these amusement parks have their own hotels and offer 2-day weekend packages.

Unfortunately, in Russia there are practically no examples when the development of this business would begin with the preparation of a business plan with an analysis competitive environment, consumer demand, with the development of the concept of an entertainment facility, the development of a budget reflecting the costs and revenues of the project, an assessment of risks and factors to reduce them, with marketing programshe adds.

A park with an area of \u200b\u200babout 2 hectares with an average bill of 50 rubles and the number of visits of 500 thousand per year can be recouped in three to four years, if the project does not provide for capital buildings. If the area of \u200b\u200bthe park is five times larger, plus it is planned to construct and bring new communications, then "recapture" it earlier than in five to seven years and there is nothing to think about. However, you will no longer be able to keep prices low. They should be calculated in such a way that the average check reaches at least the level of 100 rubles. After all, the sale of tickets for attractions, as a rule, accounts for 70% of the revenues of the business, the remaining 25-30% falls on catering and related goods and services. At least that's how perfect option... If 50-70% of the money for the complex is earned by catering establishments, then, as Elena Deryabina, General Director of Solver Consult, says, this “often means that with the existing flow of visitors, your attraction equipment simply“ does not work out ”.

How to open an amusement park: Diamond Eye

According to experts, the potential capacity of the park must be calculated with all scrupulousness: incorrect calculation will lead either to equipment downtime or to constant queues, which can eventually result in an outflow of customers dissatisfied with the loss of time. Based on the capacity, you can take a more balanced approach to the choice of equipment and the attractions themselves. This determines 70% success at the start. “In no case should you entrust such an important matter as the formation of a fleet of“ machines ”to a manufacturer or seller of equipment,” warns Vladimir Gnezdilov, President of MIR and RAAPA. - It is profitable for the supplier to sell you the attractions he has, so the advisor will obviously not come out of him. It is better to independently decide on the types of entertainment for your target audience, and only then look for a company that can sell them to you, ”he adds.

Of course, it all depends on financial capabilities, but they must be disposed of reasonably. “To organize a full-fledged park in a city with a population of half a million people on an area of \u200b\u200btwo hectares, it is necessary to purchase 8-12 attractions: 4-5 for children, 4-5 for families and 1-2 for extreme ones (investments will amount to 1.2 million euros). Such a ratio will give an effective income during operation, ”Roman Romanov believes.

All successful parks use zoning, dividing the territory into extreme, children's and family zones. Such a move provides a more complete coverage of the audience and allows you to competently manage the movement of visitors through the park without creating "traffic jams".

When choosing an "assortment", you still need to know exactly what equipment your competitors have in order to order other attractions or at least take new models of those presented by "rivals".

The process is further complicated by the fact that with similar technical characteristics, equipment can have different throughput and cost. This difficulty is well illustrated by the following example: an entrepreneur wanted to purchase equipment worth no more than 250 thousand euros. The proposal came from three suppliers, based on which the consultants conducted comparative analysis and received interesting data: significantly cheaper equipment can bring even more revenue per season than its expensive counterparts (see the table "Equipment selection").

Therefore, when studying the price of the issue and the potential capabilities of the equipment, it is necessary to compare the revenue and costs of maintaining the equipment. More expensive and capacious attractions may not get the number of customers needed to pay off or be too complicated to operate, which will reduce the return on them.

Technical and operational characteristics also help to analyze the cost of the same attraction model from different suppliers and to prepare in a timely manner for the installation of equipment, its competent operation. "The attraction must be repairable so that a mechanic of average skill can install it and subsequently repair it," warns Vladimir Gnezdilov.

How to Open an Amusement Park: The Original Italians

Who is it that produces this "fun" equipment? Foreign companies have achieved the greatest success here. So, the Italians have succeeded in the originality of the design of attractions: the equipment is painted by hand, individually for each customer. Italian-made children's attractions are in great demand - even though they cost 30-60% more than their Russian counterparts. German and American companies are leading in the group of extreme and challenging family attractions. However, one should not discount the domestic manufacturer. Thus, large rolling mountains and a Ferris wheel are produced by MIR, Yeisk Amusement Plant, Vostok, NPO Kulttekhnika, PP Altai-Park, as well as dozens of medium and small firms. According to experts, the main advantage of the "Yeysk" option is the price. Today it is he who provides spare parts for most Russian parks. More expensive equipment for extreme entertainment produced by domestic companies is exported to Korea, Switzerland and Austria. As Vladimir Gnezdilov notes, the owners of local parks are limited in funds and cannot afford to buy it, unlike their foreign colleagues who have tax incentives and the ability to attract cheap loans for the purchase of equipment.

So, the equipment has been purchased. But the difficulties do not end there - the arrangement of attractions is ahead. In this business, not only beginners are pierced, but also seasoned entrepreneurs. Roman Romanov, who founded several parks in Altai, says: “Once, after thinking about the need for changes, I changed the location of the children's zone in the park (by previous location it stood for five years). As a result, attendance dropped by 30%. It is believed that children under the age of five do not remember anything. In fact, they all remember, they are terrible conservatives. I had to return the children's area to its rightful place. Thus, park merchandising (arrangement of attractions across the territory) should be almost at the same level as in a supermarket. You will definitely need a traffic pattern. The rides are arranged in such a way that the most attractive of them fall into the far corner. “Some businessmen think like this: since I was in the Disneyland park, I know everything and will do it myself,” says Vladimir Gnezdilov. “We didn’t take such courage upon ourselves, and when we were making our own park, we attracted the famous French designer Jean Marc Tussauds. He designed half of the attractions at Asterix, worked with Disneyland and 80 other parks. His services were worth big money, but he taught us how to correctly arrange attractions. "

If you are planning a theme park, you should seek help from specialized foreign companieswho will hold necessary work... Planning and zoning, placement can also be performed by the equipment supplier.

How to Open an Amusement Park: Hibernation

It is clear that with a balanced approach, you can buy the "right" equipment in the right amount, arrange it in a profitable way, etc. But what to do with the notorious seasonal factor? Most amusement parks "live" about 120 days a year, and in the rest of the time they try to solve the problem of losses. Added to the downtime of personnel is the annual need to dismantle and store equipment for the winter.

"Near-beach" attractions (bungee - trampoline, pneumatic trampoline, inflatable slides, catapult and "spinner") are quickly mounted, easily fixed, do not need communications. Therefore, at the end of the season, their owners simply wind up their activities and put the equipment in the garage. The format of mobile "amusement parks" also implies work during the summer season, but there is no longer a garage. The staff in such parks is temporary: the season ends - everyone is fired. Indoor complexes, of course, are affected by the seasonal decline in summer, in the heat, but this does not affect the budget so much. Winter is a real challenge for open parks. “Try to make a laureate out of a pianist,” Roman Romanov (SAPIR) gives an example, “if he plays for six months and plays the fool for six months. The problem with personnel is simply catastrophic, because it sometimes takes three or four years to raise a specialist. "

What do experienced entrepreneurs advise? Develop additional directions in addition to specialized ones. In summer - an amusement park, in winter - skate rental and tubing track, ice sculptures, etc. The format allows the staff to work all year round. In the most advantageous position are mixed parks, which, in addition to the open part, with a lake or a park, have a covered complex on the territory. And under the roof - bowling or go-karting, a mini-cinema, a cafe, slot machines, a children's playroom. The profit falls slightly due to the decrease in visitor traffic, but the staff remains “in business” and does not lose qualifications.

One way or another, the segment of affordable and healthy entertainment should be developed at least in the name of children and adolescents. And supply will generate demand, experts unanimously agree.

How to open an amusement park: Luck Island

As the best park, the experts interviewed by Business Journal most often named “Divo-Ostrov” (St. Petersburg). It has existed since 2003, a year after the opening it was recognized as the best park in Russia and the CIS countries and received the "Grand Prix" all-Russian competition "Crystal wheel". The project was invested $ 52 million. Russian market amusement rides are capable of "digest" in general about 20 parks of this level. What are the ingredients for success?

How to Open an Amusement Park: Great Location

The park is located on the territory of Krestovsky Island. The proximity to the metro provides it with high traffic. In the first four months of work, more than a million people visited it.

How to Open an Amusement Park: Thematic Focus

"Divo-Ostrov" belongs to theme parks of attractions and has its own unique style, complemented by bright decorations and cheerful life-size puppets. Theme parks are much more popular and, as a result, more profitable than standard ones.

How to Open an Amusement Park: Complexity

The park was created as an entertainment complex: in addition to attractions, there are, for example, stage areas for concerts and show programs, as well as five themed cafes.

How to Open an Amusement Park: Modern Amusement Park

At the initial stage, the park had 17 attractions, then this figure was tripled. The park includes brands from such Western manufacturers as S & S Power INC, HUSS Maschinenfabrik GmbH & Co, Mauer-Sohne Vertriebs-GmbH, VEKOMA rides, Preston & Barbieri, FABBRI Group, SELA Cars S.R.L., Visa International SRL. All rides meet world standards of the entertainment industry and are certified by the international organization TUV. Extreme novelties - "Winged Swing", "Fast and Furious", "Catapult", "Booster", "Seventh Heaven". All rides have been specially made for the park by leading amusement equipment manufacturers.

How to Open an Amusement Park: Seasonality Vaccination

"Divo-Ostrov" managed to get rid of the seasonal factor: the park has 50 attractions in summer and 35 in winter, including an ice rink and ice slides.

Marketing campaigns aimed at attracting customers: lotteries, show programs

For each holiday, "Divo-Ostrov" prepares show programs for guests. In summer, large-scale concerts and show programs with the participation of Russian pop stars are regularly held here.

How to open an amusement park: Subscription system

In the park, you can buy a kind of day pass - in the form of a "bracelet", which operates on the "all inclusive" system. An adult "bracelet" costs 2,000 rubles, for children - 500. They are widely practiced discount programs and preferential travel passes.

The error came out

Several years ago, the MIR company received 56 hectares near Gelendzhik for the construction of the Admiral Vrungel amusement park. The total investment in development was supposed to be over $ 50 million. However, the project was not as successful as investors saw it. Counting on the support of the authorities, the company took out a loan to launch the project, invested $ 12 million in it against the security of future orders. “The mayor was extremely interested, we received all the permits for the year. He came to the governor, asked for help, and the governor, sighing, signed several papers at once, ”recalls Vladimir Gnezdilov (“ MIR ”and RAAPA). However, then difficulties began: local authorities helped investors at the stage of land allocation, but about the promise to refuse to collect money for municipal needs forgot. “For example, they demanded a deduction from us for the city's treatment facilities, we paid, wanted to connect, and they come and say: yes, we won't allow it for anything. In general, give me more money! " - complains Vladimir Gnezdilov.

The passability of the park now barely reaches 150-200 thousand people - this is far from the forecast plan. The mistake came out with the choice of location (for example, a park inscribed in the natural landscape would attract visitors for the weekend - overnight programs), and with the size of the initial investment. The company attracted borrowed funds from banks. The park will "fight back" for a very long time, because it needs to be "grown", explains Vladimir Gnezdilov. For example, water attractions are needed to provide visitors with something to offer during their six to eight hours of being in the park.

Miracles do not happen, - Roman Romanov comments. - The plans of the creators included a park capable of operating on the entire coast. But projects like this are not done that way. The full-scale construction should have been initiated by a construction company with experience in working with the authorities, which would have been easier to obtain all permits, which has already implemented a lot of large projects in construction ... Russia is not ripe for Disneyland, which had been planned for so long in Ramenskoye. After all, this park is a beautifully packaged toy that costs a certain amount of money. Several billion. Accordingly, a lot of people must pass through the complex, so it cannot be launched without transport and hotel infrastructure.

Ekaterina Chinarova

http://www.business-magazine.ru/

There are many ideas for an entertainment business. The VIMPEL company offers a developed business plan for the opening of an amusement park with the installation of interactive virtual reality simulators.

Business registration and required documentation

To begin with, in accordance with the "All-Russian Classifier of Species economic activity»You need to choose the option that suits you:

• "Activities of fairs and amusement parks" (code 92.33)
• "Other entertainment and entertainment activities, not included in other groups" (code 92.34.3.)
• "Other activities for the organization of recreation and entertainment, not included in other groups" (code 92.72)

Required documentation when registering an individual entrepreneur:

• The passport;
• Receipt for payment of state duty (you can pay online);
• Copy of TIN;
• Form P21001 Statement

To pay only one tax in the amount of 6% of the proceeds, you need to apply for the transition to the simplified tax system (simplified tax system). Also, to simplify the work, it is possible to use the "Form strict accountability", In this case there is no need for cash register (forms are printed in any printing house).

Required documentation for LLC registration:

• Articles of Association of the Organization (in duplicate);
• The decision on the establishment of an LLC or an agreement on the establishment of a company and the minutes of the meeting of founders (founders can be from 1 to 50 people);
• List of founders;
• Form P11001, notarized;
• Order on the appointment to the position of the general director and chief accountant;
• Receipt of payment of the state duty for state registration;
• Opening an account for depositing the authorized capital;
• Application for the transition to the simplified tax system (in the event of this transition).

Also for LLC it is necessary:

• Order printing;
• Statistics codes;
• Notification from the Pension Fund;
• FSS notification;

The cost of starting an amusement park business

For LLC, opening a business in the entertainment industry boils down to the following financial component:

• 4000 RUB - state duty for registration of LLC (including for foreign citizens);
• At least 10,000 rubles - authorized capital. If the capital is contributed not in money, but in property, the amount of which will be more than 20,000 rubles, then it is necessary to resort to the services of appraisers;
• 750 RUB for printing, duty for statistics codes;
• Rent of non-residential premises;
• The cost of the rides.

For individual entrepreneurs, the minimum cost of starting an entertainment business involves:

• 800 rubles state duty
• Rent of premises
• The cost of the attraction (s)

Business plan: interesting ideas

When renting a room, it is necessary to take into account the number and size of interactive simulators, their ergonomics and compact placement, taking into account the free space. An important component of an entertainment business is a strategically advantageous location, where the flow of potential customers is high enough.

Depending on the area on which the amusement park will be organized, one or more virtual reality simulators can be placed. Our company managers will offer an interesting idea for your business plan.

Taking into account the size of the room (or outdoor area) and other components, it is necessary to correctly approach the choice of attractions in your amusement park.

XD— Motion - an interactive attraction for small businesses. It is a compact car racing simulator with the following specifications:

FLY— Motion - an interactive simulator (air combat games).

The main specifications:

(Free 1 year warranty service)

Space— Motion - interactive simulator (games with space battles).

Main technical characteristics:

(Free 1 year warranty service)

VR Cinema - an interactive attraction virtual reality cinema.

Main technical characteristics:

(Free 1 year warranty service)

An interesting idea is installation VR Cinema with multiple platforms.

At the request of the customer, it is possible to manufacture a VR cinema with the placement of several free-standing platforms, the work of which is synchronized. The number of seats on each platform and the number of platforms is determined by the parameters of the premises and the wishes of the customer.

It is also possible to purchase additional interactive chairs. The chairs have three degrees of freedom. The drive is a low noise linear electric actuator system. Small dimensions and small tilt angles allow the chairs to be positioned close enough to each other. This fact ensures maximum use of the cinema area. Interactive chairs work both synchronously and independently of each other, which allows cinema owners not to use free chairs during the session.

Key technical characteristics of the optional interactive chair.

Before starting any business, it is necessary to draw up a business plan, the opening of an amusement park is no exception.

1. Purpose - creation of an open amusement parkintended for recreation of various categories of citizens, including children.

2. Market analysis... It is necessary to analyze the state of the market in the city where the creation of a new amusement park is planned. Namely, to determine the number of parks, their territorial location. Pricing policy, quality, quantity and variety of attractions. In addition, you should pay attention to the additional services provided.

3. Choosing a location.
There are two options for opening an amusement park:
- creation of a park where there are similar recreation areas nearby;
- the opening of a park in an area of \u200b\u200bthe city where there is no such entertainment yet.

The second option will pay off most quickly. In this case, there will be an increased demand among residents of nearby neighborhoods. In the event that the area already has a proven amusement park, it will be quite difficult to break into the entertainment market. Even by creating such conditions that will favorably distinguish them from the already operating parks. These conditions include - varied and modern attractions, favorable prices, promotions.
Attractions should be installed in parks or other green areas, where the largest number of people "pass" on the day. It's good if the metro is nearby.

4. Description... What area the park will occupy, how many attractions there will be, what categories (children, extreme, family).

To begin with, you should use a small area and install several attractions. When choosing them, one should be guided by the proposals of competitors. The equipment should be varied. However, you should not immediately purchase very expensive cars that require equally expensive maintenance.

5. Development prospects... In the future, the territory of the park can be expanded and improved. Various lawns will decorate the park well. Paths, fountains, flower beds, etc. With a stable income, you should think about buying new attractions, opening a cafe, shop and other additional services.

7. The business plan should also reflect the costs associated with starting a business, here everything depends on the location, area, purchased attractions and their number, number of employees, duration of work and other factors.

However, on average, for the opening of a small amusement park in large cities for 10 attractions, operating every day from 10 to 20 hours, about $ 800,000 is required.
In general, a business is not cheap, therefore, before starting it, you need to carefully weigh everything.

In this material:

Almost any entertainment business can be considered potentially successful if taken seriously and responsibly. Regardless of the target audience, leisure has always been a priority in people's lives. Setting up an amusement ride business is easier than it might seem at first glance. The main target audience is children and adolescents. But they always come accompanied by adults, 30% of whom visit one or another location. An amusement park business plan is based on an analysis of the market, competition and demand for services in a particular locality.

Description of the business project, relevance and goals

The amusement park is a limited area of \u200b\u200b150 sq. m. (an average of 700-1000), on which there are directly carousels, trampolines, trains and other locations for the pastime of children. A park, square, square and any other crowded place visited by townspeople are chosen as the location.

The project is relevant for medium and large cities with a population of at least 50,000 inhabitants. In smaller communities, revenue will not cover equipment, utilities, and wage costs, let alone a profit. Due to the low population density, there is simply no one to visit the amusement park on a regular basis. For such towns, business ideas based on the tour type are suitable, when a large number of settlements are visited in a short period of time and the maximum box office is collected everywhere.

The goal of the project is to organize an amusement park and gain profit during the current season. This is achieved by a good location, a marketing campaign to attract visitors, as well as affordable prices.

Advantages and disadvantages

An amusement park as a business has positive and negative sides.

1. Relevance - attractions have always been a sought-after business. Every year their popularity does not fade away, and new locations from manufacturers are released on a regular basis.
2. Perspective - if the current business is successful, it can always be expanded by increasing the area of \u200b\u200bthe park with the addition of new types of entertainment or opening a new point.
3. The target audience is from early preschool age to adults 35-40 years old and even above. There are many attractions that are designed specifically for the adult category of people.
4. Payback - given the high demand and wide target audience, the business brings regular income, due to which the project pays off in the first season.
5. No additional investments - the amusement park provides for investments only at the initial stage of business organization. Subsequently, expenses represent the minimum values \u200b\u200bin the form of wages to employees and the allocation of funds for equipment maintenance.

1. The need for large investments - the cost of equipment depends on its type and volume. For example, a trampoline, aka "grasshopper", will cost an entrepreneur 150,000 rubles. The same applies to other small locations - mini-carousels, trains. The cost of larger entertainment starts from 750,000 rubles and more per piece of equipment. As a result, when installing at least 10 locations, it is necessary to invest at least 5 million rubles.
2. Search for a place - small and medium-sized cities cannot boast of a large list of places for citizens to rest. Typically, this is a city garden in the city center and several parks in other areas. In most cases, points with attractions already operate in these places, which complicates the task for a novice entrepreneur.
3. Competition - the situation is typical for large cities in which many branches of this business operate.
4. Seasonality - the amusement park is located under open air, which excludes visiting it in rainy and even more cold weather. All points are open from spring to autumn, closing at winter period, and this negatively affects profits.

Influence of the seasonality factor on profit

As already stated, an amusement park business is a seasonal activity designed for the summer, capturing a bit of spring and autumn. Each year, the parks hold a season grand opening on May 1st. There is no specific closing date, so everyone works according to the weather and their own discretion.

At the same time, the grand opening is just a way to attract visitors, because almost all entrepreneurs launch rides before May 1, namely in April, as soon as the snow melted and the temperature environment increased to +15 degrees.

Reference. Depending on the region of the country and the level of snow that fell during the winter, the parks can begin their activity in March, if the organizer considers it necessary. There are no clear boundaries.

Despite their seasonality, amusement parks are also open in winter. This applies to periods such as the celebration of Halloween, New Years, Christmas, Maslenitsa. It is worth noting that in winter, due to the shortage of street events, people enjoy visiting attractions, collecting an impressive box office.

Types of attractions

There are many types of attractions, the most popular of which are the following:

• Rail-based - the most common representative is the "Parovozik", consisting of 3-5 cars for 2 seats. Depending on the age category, rail rides are intended both for the smallest visitors up to 3-4 years old, when the structure moves along the route at a low speed, and for older fans to ride and experience adrenaline - in this case, the route is more winding, and the travel speed is decreases, then increases.
• Trampolines - this includes individual locations where the child is secured with elastic straps on a spring surface. Due to this and his own strength, he pushes off with his legs and jumps high. Another type of trampoline is an inflatable structure with slides designed for simultaneous use by several children (up to 10-15 people).
• Carousel is a standard location that is present in any amusement park due to its high popularity. Design and age restrictions may be different, but the mechanism of work is always the same - landing visitors in their places and spinning around in a circle at a certain speed.
• The autodrome, or bumper cars, is also a classic type of attractions that are familiar to every child and adult.
• Impactors - an attraction that works on the principle of a swing, but more extreme conditions... Depending on the type of equipment, impactors can lift visitors up to 35 meters in height by flipping and changing the position of the cabin in the air.
• The swing is standard for children and extreme for teenagers and adults.
• Panic Room is another classic amusement ride based on rail equipment and eerie room designs with scary elements.
• Shooting range for children and adults.
• Closed maze.

This is just a small list of what one amusement park can accommodate.

Market and competition analysis, risk assessment

Competition in the entertainment business is quite high, but its level is determined by the type of activity and the target audience. An amusement park can be either a classic set of attractions in an open area, or aimed at a narrower target audience. For example, an entertainment complex in a shopping and entertainment center, where gaming devices and virtual reality simulators are a priority.

This business plan is focused specifically on the classic format - attractions and locations located in an open space. Such points in cities with a population of up to 500,000 people can be found no more than 4-5 units, which is explained by the lack of optimal places for accommodation. On the other hand, you can often find in the same perimeter 2 separate segments of attractions operating in parallel. In this case, the competition is very high, but entrepreneurs are solving the problem by diverse locations and focusing on different target audiences.

Market and competition analysis is based on the collection of data on similar types of business in the project opening area. The study area is the whole city, because the business is large-scale and targeted at a wide audience.

The entrepreneur will need to collect the following information:

• location of each competitor;
• park area;
• number and type of attractions;
• the cost of visiting each location;
• demand for each attraction;
• project attendance on various days of the week and holidays.

Based on the data obtained, the strengths and weaknesses of competitors, the success and relevance of projects are determined. The format of your own business is built only on the positive experience of competitors with the addition of its uniqueness (design, locations that others do not have, etc.).

• Competition - the problem is solved by the location of the project away from competitors. If this is not possible, then the site can be successfully shared with a competitor using different types attractions.
• Lack of visitors - the situation is typical for small settlements or for parks with inflated prices, when entrepreneurs plan to return investments in a short time, but in fact go bankrupt.
• Low-quality equipment is the most innocuous thing that this risk can entail, it is expensive repairs and simple location. For this reason, the entrepreneur loses part of the potential profit. A more serious problem behind poor-quality equipment and lack of regular maintenance is accidents with visitors during the operation of the attraction. An entrepreneur may even face criminal liability, which depends on the severity of a person's injuries.

Reference. Most of the risks for an amusement park can be solved if you approach business responsibly. Special attention should be paid to the quality of equipment, regular inspections before the opening of the park, and timely repairs.

Organizational moments

Registration of the type of activity, documents

Business at an amusement park does not require special licenses and permits, so the project is organized in a standard way.

As a format business activities an individual entrepreneur or LLC is selected, which does not affect the workflow in any way. Differences are only in the package of documents and tax reporting. For legal entities, it is somewhat more complicated.

Documents for registration of individual entrepreneurs:

• the passport;
• statement;
• paid receipt of state duty in the amount of 800 rubles.

Documents for LLC registration:

• passport and TIN of the founder;
• decision to establish a legal entity;
• company charter;
• information on the authorized capital - the minimum value is 10,000 rubles;
• data on the legal address;
• paid receipt of state duty in the amount of 4,000 rubles.

Regardless of the status of entrepreneurial activity, you need:

• open a bank account;
• conclude a land lease agreement;
• sign an agreement with the municipal service for garbage collection;
• request quality certificates for existing equipment from the supplier.

OKVED codes:

• 92.33 - activities related to the organization of fairs and amusement parks;
• 92.34.3 - other entertainment activity not specified in other groups;
• 92.72 - other activities related to leisure and entertainment, not specified in other groups.

The optimal taxation system is the STS.

Choosing a location for an amusement park

There are not so many places that would be suitable for organizing an open-air amusement park. These include:

• city \u200b\u200bpark of culture and rest;
• other parks and squares with high traffic;
• territory near shopping malls and supermarkets;
• city \u200b\u200bsquares and places of recreation for citizens.

Land improvement

As a rule, most city sites are already ready for this type of business, which is reflected in the main thing - the availability of hard surface. If the territory does not provide for asphalt, concrete or paving slabs, then the tenant needs to take care of this.

After laying the hard surface on the surface, the area should be fenced off. It is best to use portable fences as a fence. You can also erect a capital fence made of twigs so that the park can be viewed from the side.

In addition to equipment, there are cash desks, points of sale of ice cream, cotton candy, drinks and fast food on the territory. Banners with cartoon and movie characters that correspond to the theme of the location are used as decor. Full-length figures with the same characters will interest the public from the outside.

Equipment: which attractions to choose?

It is not worth listing all types of equipment, because there are too many of them. The main thing to remember is that in order to cover a larger target audience, you need to install rides aimed at different audiences, and divide the park territory into zones:

• nursery;
• family;
• extreme.

For children younger age carousels, rail rides, labyrinths, etc. are installed.

For the rest of the family, the same rail locations are suitable, but with a different speed.

Extreme rides are designed for teenagers accompanied by adults and other people over 18 years old.

Pricing

The cost of a ticket for a particular attraction may differ depending on its type and complexity, but the average price varies between 100–150 rubles per person.

It is not recommended to underestimate the tax rate too much to attract customers, otherwise it will simply not be possible to make a profit. Excessively inflated ticket prices for the quickest payback of the project will also not bring the desired result, because it will only alienate visitors.

Staff

The amusement park will require the following number of workers:

• cashier - 2 people;
• operator of the attraction - 1 person for 2–3 locations, depending on the influx of visitors (on weekends it is more expedient to put a separate employee on each attraction so that there are no delays);
• technician - 1-2 people, whose duties include checking the equipment and eliminating technical faults;
• territory cleaner - 1-2 people, depending on the area of \u200b\u200bthe park;
• watchman - 2 people;
• accountant - 1 person;
• administrator - 1 person (at first, an entrepreneur can deal with administrative matters).

The duties of the operators of the attractions include not only starting the equipment, but also instructing visitors on safety.

Advertising and work on the image of the park

• commercials on television and radio;
• outdoor advertising;
• creation of your own website with a list of attractions, reviews and ticket prices;
• advertising in public transport;
• group management in in social networks, promotion of their publics, as well as the purchase of advertising posts in the visited groups and forums of the city;
• printed advertising - brochures, booklets, leaflets.

A speakerphone in an amusement park is a great way to attract visitors. Mostly popular music will play, but from time to time you can announce the list of attractions, names of promotions and gifts. This approach works not only on the opening day, but throughout the entire duration of the project.

The financial part of the business plan

Investment in the project

Investments at the start (in rubles):

• 5,000 - registration of an individual entrepreneur, production of a seal and preparation of documentation (for an LLC the amount grows to 20,000, taking into account the authorized capital of 10,000 rubles);
• 20,000 - market and competition analysis;
• 5,000,000 - purchase of equipment;
• 150,000 - installation and connection of equipment;
• 70,000 - advertising;
• 240,000 - conclusion of a lease agreement for a land plot with an advance payment for 2 months.

Result: 5,485,000 rubles.

Running costs

Costs in the first month:

• 120,000 - rent;
• 220,000 - salary (9 employees);
• 50,000 - utility bills.

Result: 390,000 rubles.

Income and profit calculation

The main profit of the amusement park comes from the sale of tickets for attractions. The plus is that the ride time at one location does not exceed 3-5 minutes, which increases the throughput of the population to the maximum record values.

The average revenue of the amusement park per week is 400,000 rubles. This amount rises to 1.2-1.5 million rubles a month. This is "dirty" income, from which you need to subtract mandatory expenses.

390,000 rubles are deducted from 1.5 million. Net profit - 1.1 million rubles.

At this rate, the project will pay off in 5 months, which is the working season. Even in a worse scenario, namely with half the revenue, the amusement park will return the invested funds in 2 seasons.

Attractions have always attracted people - both in the past and in the present. Today people want to get more positive emotions and adrenaline, and manufacturers of equipment for amusement parks are successfully implementing this in business. Having invested once heavily in this business, the entrepreneur will make a profit regularly without risks and serious financial losses.

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Having studied this example, we can highlight the main characteristics, features and conditions for the implementation of commercial undertakings in this area of \u200b\u200bactivity. Park construction is developing at a rapid pace. If you do not take into account Moscow and St. Petersburg, even in medium and small cities, such recreation areas are used in great demand and are able to become a source of good income if all processes are properly organized.

Many cities have many semi-abandoned areas suitable for organizing recreation parks... All that is required is creative thinking, high-quality landscaping and a well-thought-out strategy for equipping the park - which will satisfy the demand for such services and make a profit as a result of its commercial activities.

Key features business plan for an amusement park, entertainment, recreation and culture

What is the park business plan used for?

In our case amusement park business plan will allow to bring into a single form all the available data on the subject area, the main parameters of the project, the list of stages for its implementation, as well as calculations of the economic and financial attractiveness of this type of entrepreneurial activity.

This form and method of planning allows you to create unified documents that structurally and formally describe projects for any type of business. Their widespread use and standard structure make them the number 1 planning tool and simplify protection and engagement processes. external financing, even for large and large-scale projects.

Description

Files

The essence of the business processes of the amusement park and amusement park

The project plans to open recreation parkproviding zones attractions and others entertainment... This undertaking requires a large free area in forested areas, a good location, a certain distance from the bustle of the city and roads.

The activity is characterized by the following content of the main business processes:

• park design;
• approval of the project and allocation of the site by municipal or regional authorities;
• landscaping, zoning and installation attractions;
• opening recreation park.

For the complete execution of business processes, it is necessary to qualitatively compose and implement business plan for the amusement park and amusement park.

1 - Summary

1.1. The essence of the project

1.2. Amount of investments to launch an amusement park and amusement park

1.3. Results of work

2 - Concept

2.1. Project concept

2.2. Description / Properties / Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market dynamics

4 - Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding plan

5.3. Amusement and Amusement Park Development Sales Plan

5.4. Expenditure plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Amusement and amusement park production risks

7 - Conclusions

The business plan for the amusement park and amusement park is provided in MS Word format - it already contains all tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, it is easy to do this in the section "Project Concept".

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and diagrams will immediately be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready ...

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who can work in MS Excel can adjust the model for himself.

Tariffs

Feedback from our clients

Feedback on the business planhotel construction and opening

The business plan, competently drawn up by the consulting firm, Plan-Pro included: calculation of investment indicators, comprehensive marketing and SWOT analysis. As a result, we were approved a loan in the amount of 50 million rubles for a period of 5 years for the construction and opening of a hotel complex.

Igor Vyacheslavovich, Director, Yaroslavl region

Review of the business plan of the recreation center on the lake in the forest with fishing

Our company needed to attract investments for the construction of a recreation center. We turned to the Plan-pro.ru website for a business plan, and we were not mistaken in our choice. The document was drawn up even a little earlier than the agreed date, and it was drawn up in an exemplary manner. We were able to attract financing in the amount of 40 million rubles. Thank you for taking into account all the wishes of the investor in the process.

Zoya Svetova, private entrepreneur, city of Syzran

Review of the business plan for the opening of a mini hotel by the sea for 10 rooms

A business plan was required to calculate the payback of the project and draw up a long-term financial forecast .. The result satisfied all our needs: easy to use, convenient to make changes when required, the financial model is fully understandable, the design is wonderful.

Nikita S.M., Penza

Review of the business plan for the construction of an indoor water park

To obtain a loan, it was necessary to provide a business plan, which would indicate the development strategy and the way of repayment of the loan. We bought ready business-plan on the site, the site, the business plan of the water park is convenient to use, you can change all parameters: sales volume, construction cost, etc. We independently adjusted the business plan based on our figures and we received a loan for 180 million rubles.

Alexander Kanonenko, IP, Anapa

Review of the business plan for the amusement park, entertainment, recreation and culture

Received a project investment in the amount of 125 million rubles and were able to expand the amusement park and amusement park , as well as to carry out repairs. We are grateful to the site for the excellently performed work, in which all our wishes and requirements of investors were taken into account.

Mikhail Sergeevich, General Director, Voronezh region

We start drawing up a business plan for an amusement and recreation park

Before starting planning, there is always a preparatory work stage, followed by filling the project with content and the sequential implementation of all stages, with a description and confirmation of the effectiveness of financial calculations.

Stages of preparatory work

The sphere of entertainment and cultural recreation are socially significant components of city life. However, in most cases, the sites suitable for the implementation of the project lie in the sphere of someone's interests and bureaucratic and organizational barriers arise on the way to success.

To remove them and prepare for the implementation of the main part, you must:

1. Register the company and put it on tax records.
2. Open a bank account.
3. Agree on the site allocation and the project of the future recreation park.
4. Develop the composition of the equipment, its main manufacturers and plan the main entertainment areas.
5. Select potential investors and conduct preliminary negotiations on the conditions for attracting investments.

Amusement and Amusement Park Business Plan Subject

Improvement of the forest park area with the aim of opening a recreation and entertainment park, with a complex of attractions for all age categories. The area of \u200b\u200bthe park is XXX hectares.

The main stages in the content of the project.

By shaping business plan for an amusement park and amusement park, it is necessary to structure all the information about the industry obtained at the initial stages. A sequential presentation of information and the procedure for implementing a project will allow it to describe it qualitatively and create a practical guide for the development of this business:

• scope overview recreation and entertainment, its trends and development forecasts;
• calculation of the amount of required investments;
• technological features of the industry;
• park maintenance costs;
• sources of income generation;
• the plan of promotion and pr-a of the park;
• personnel and remuneration issues;
• economic and financial performance indicators of the project.

The role of domain analysis in drawing up a recreation park business plan

In recent years, many large-scale projects have been implemented that combine the charms recreation outdoors with the possibility of active entertainment... To meet the increasing needs and quality requirements of such places, you need to carefully research the market and determine the characteristics and benefits of your parkathat can attract the required number of visitors.

Factors of commercial success amusement park business plan:

• location in a forested area, preferably on the shore of a reservoir;
• quality landscape transformation project;
• the necessary set of attractions and entertainment for visitors of any age;
• unique natural and architectural solutions and designs;
• infrastructure - rentals, fast food outlets, sanitary rooms, etc.

If you are also considering building a traditional hotel, then you may be helped. It will help you calculate the likely revenues, expenses, taxes, as well as determine the payback period and other financial and investment indicators.

External funding

"Political" projects, that is, those that are socially significant and transform the image of the city, always find the support of those in power. But this support is more often expressed in the removal of bureaucratic barriers than in funding. So, it is necessary to look for owners of private capital and prove the viability of their undertakings. To do this, download a sample on our website a business plan for an amusement park, entertainment and recreation, which contains calculations of all the necessary financial indicators and will serve as the basis for the successful protection of your project and attraction of investments.

Attachment structure:

• project development - XXX rubles.
• clearing and landscaping;
• purchase and installation of equipment and improvement elements - XXX rubles.
• security systems - panic buttons and surveillance cameras - XXX rubles.
• hiring and training of personnel - XXX rubles.
• pr - events on the occasion of the grand opening - XXX rubles.

Total value financial investments will be from 70 to 150 million rubles.

Project technology in the amusement park business plan

Technologically, the process can be divided into the following components: design, purchase of the necessary equipment, arrangement of the territory and zoning, installation of all infrastructure facilities, inspection and acceptance, opening.

To amusement park business plan was implemented in full, the following equipment is required:

• tools and equipment for cultivating land, plantations;
• irrigation systems for lawn areas;
• attractions;
• cash register - access complex;
• surveillance and security system;
• small architectural forms, gazebos, benches, etc. improvement elements;
• pavilions for rental and fast food points.

Justification of the economic efficiency of the project

Accounting for operating expenses in an amusement and amusement park business plan

The project involves significant costs for maintaining the cleanliness and beauty of the territory, energy consumption for the operation of the zone attractions and wages staff parka. To account for all these costs in your ROI calculations leisure and entertainment business plan, it is necessary to form their total sum and present the itemized composition:

• electricity, water and others utilities - XXX rubles;
• maintenance of the territory - XXX rubles;
• renewal of green spaces - XXX rubles;
• prevention and maintenance of all infrastructure facilities - XXX rubles;
• marketing expenses - XXX rubles;
• purchase of food and drinks for sale - XXX rubles;
• salary, deductions and taxes - XXX rubles;
• other costs in current activities - XXX p.

The total cost of maintenance will be XXX rubles.

Revenue and its structure

When developing amusement park business plan, it should be borne in mind that a sufficient number of visitors is not a guarantee of profitability, since many come just for a walk and relax in a pleasant atmosphere. Therefore, it is important to plan the structure of the territory in such a way so that it becomes a source of income.

Revenue generation factors:

• a beautiful place away from the bustle of the city;
• unique design of the territory;
• excellent set entertainment and composition attractions;
• the opportunity to rent vehicles, eat and relax;
• transport accessibility.

Revenue part:

1. Attractions - XXX rub.
2. Fast food pavilions - XXX rubles.
3. Rental different types equipment - XXX rubles.

The income part of the project will be XXX rubles.

Personnel in the recreation park business plan

An atmosphere is very important for this industry, which is largely formed by attractive, friendly and helpful employees. For successful implementation leisure park business plan it is necessary to provide for all the subtleties and issues of staffing and determine the amount of labor costs for employees.

Staff structure:

• manager - XXX rubles;
• design manager - XXX rubles;
• accountant - XXX rubles;
• hiring specialist - XXX rubles;
• chief engineer - XXX rubles;
• security service - XXX rubles;
• sellers - cashiers - XXX rubles;
• handymen and instructors - XXX rubles;
• cleaners and gardeners - XXX rubles;
• commercial service - XXX rubles.

Payback period

Taking into account the scale of activity, the payback period of investments will come within 3 - 5 years. a separate product designed for planning a business and calculating all of its

A necessary part of a complete business plan is a flexible sales plan. It is important, on the one hand, to have a forecast for the business as a whole, and on the other hand, to be able to see the profitability in the context of a separate profit center or even a separate product.

Traffic report money - the most important document of any business plan. Contains comprehensive information about the operating, investment and financial receipts and outflows of the company, and also allows you to assess the overall picture of the company's performance.

Pros of a business plan created by professionals

Creating a competitive amusement park, with a really beautiful design and interesting content is not an easy task. A huge number of nuances, the need to interact with local authorities - all this takes a huge amount of time and often does not allow for a high-quality description of your entrepreneurial idea.

To solve this problem, download a complete ready-made business plan for an amusement park, amusement and recreation, with the calculation of all major financial and economic indicators... You can also order an individual turnkey business plan, in which we will fully take into account all the features of your business. This will remove most of the organizational problems and speed up the processes of attracting external funding.

Parks are always in high demand and attention of city dwellers, especially in our dynamic and difficult times, when everyday life requires maximum effort and energy. To successfully realize your potential in this area, use professional and quality business plans for formalizing your business ideas.