The name of the law firm are examples of a list of lucky ones. How to name a firm to be successful? Environment and associations

Name the company correctly - means to take the first step to success. Leaders set different goals for this. Someone wants to promote a brand, someone wants to immortalize their name or add a name from the names of partners.

Someone generally leaves the semantic load in the new name. It is really important how the company will show itself later. Her activity will glorify any name. But, nevertheless, there are some guidelines in his choice.

First, a sphere is defined activities of the company and the circle of its clients. For example, if a company provides services or sells premium goods, then there is no need to use the words "economy" or "cheap goods" in the name.
This will scare off customers looking for high quality and expensive services and products. The title should give a clear reference to the content of the activity.
The use of names is not specific in informing the client. Moreover, it is inappropriate in the title construction organization.
The title should be easy to pronounce and read... If you "break your tongue" about it, then the clients will invent it themselves. And this already introduces the risk of misinformation. You will simply be confused with someone.
A comfortable name. If a potential client hears it even by chance and becomes interested, he can become your client. For example, a person is looking for profitable offer for buying a home in a cottage community.
What attracts him in the first place? Remoteness from the bustle of the city, picturesque nature. Therefore, he will probably be interested in housing companies with a name such as "Birch Grove", or "Golden Dune".
Reflect your occupation in the title... When choosing a company, the client wants certainty.

Choosing a name for a construction company (examples)

Future employees can help. This will force them to delve deeper and think about the concept of the enterprise and unite the team with a common idea.

Such a "brainstorming" will give many options from which you can choose the best by voting. For example, when choosing a name for a construction organization, you must emphasize high level service and reliability in cooperation.

Therefore, of the options - Domostroy, Capital Developer, Eternal Fortress, VashDomStroy, StroyDomServis, MigDomStroy, the name StroyNadezhServis is suitable. It reflects the main goals of the company in dealing with clients.

It is a reliable home construction service. ZhilStroy is a suitable name for a house building company, Trowel is a building tool sales company.

Choosing a company name by the name of its owner

This option takes place... But then the owner should just glorify his name like Ford, Porsche and the like. If you are confident that you can turn your desired name into a brand, go for it, call the company by your name or your own choice.

Assigning a company name during registration

When registering a company you need to know for sureas you name your creation. For people who will use the services of the company, it is important to understand the nature of the activity and the services provided by the name. The name should be easy to read and euphonic.

If, for example, there are already 4 firms with the same name in the city, then the fifth firm should be named differently. Such firms differ only in the registration number.

But people will not understand the registration number of your organization and can easily confuse it with competitors and go to them.

Another aspect against the same names. If the company - the namesake is fined in front of clients and bad reputation goes about it, then a shadow can fall on you. Therefore, when registering with state register choose a capacious, speaking and original name for the new company.

The use of abbreviations for better memorability and easy perception of the name

When registering, legalize both the full name of the organization and an abbreviated version. The first is used for paperwork, and the second option is for business correspondence, internal use. The law requires that the full name must be in Russian.

But the abbreviated version may include foreign words. After all, many companies operate on the international market. All names must be officially registered, otherwise they will be invalid in the documents. The use of abbreviations shortens and makes the name more descriptive.

The words Russia and Moscow fall under the ban of use. To use them, you need permission from the Government and payment of a state fee.

Coming to government agencies to register a company, you need to have several options in stock in order to exclude repetitions of existing ones.

Normative acts

The choice of the name of the organization is certainly an important aspect... The most incredible names are preferred. But there are regulationsthat regulate this. When choosing the name of a new organization, familiarize yourself with the main provisions of the Civil Code of the Russian Federation.

There are special rules for the name of an LLC:

The name shows the organizational and legal form;
You can use foreign words in Russian pronunciation;
An indication of the territorial affiliation to the Russian Federation or its specific region;
Do not use brand names of other organizations;
It is necessary that the name does not contradict the principles of humanity and morality.

Definition of the main concept in the name of the company

Each construction company has its own profile activities in wide range construction works... Someone is engaged in construction, someone is repairing buildings and objects. Whenever possible, the profile should be "visible" in the title.

This will make it easier for the client to choose your company.... ZhilStroy, RegionStroy, UniversalStroy, StroyMaster, StroyGarant - these names show what the company does and how it does it - with a guarantee, universally.

The executives are so reverent refer to the future of their business, that they resort to the services of astrologers and feng shui specialists to help them choose the right "magic" name for the company.

They trust the design of a special logo to attract business luck. Of particular importance is the color, in the shades of which all advertising projects and even office rooms firms.

What is quality naming?

Naming Is the area of \u200b\u200bexpertise for choosing a brand name. Long-term development, research has made it possible to identify a number of fundamental points in the choice of the name of the company. Reflection of activity in names such as "Windows-Grad" - production of windows in a broad aspect.

Abbreviated capacious and sonorous names are well remembered and interest the client. For example, a company that installs ceilings and doors - P&D. The territorial affiliation of the organization can also be in the name - "Saratov Windows".

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the corresponding articles of the Civil Code. It:

Forbidden to consume full and abbreviated names of states;
Do not use the names of power structures RF and its subjects;
You can not use the names of international, intergovernmental and public organizations;
Obscene, immoral, offensive for any strata of society, words cannot be included in the official name of the company;
Words similar in sound and spelling to well-known brands also should be excluded. This is copyright infringement.

Failure to comply with these standards may threaten the owner of the company with claims and legal proceedings, as a result of which he may lose his promoted and well-known brand.

How to name a construction company

If you work with ordinary people, the name should not scare them away. It should be simple, concise and straightforward. In this case, do not use foreign words.

Real examples of choosing an original company name.

Before you start choosing the name of your future or operating business (change of name is required) we bring to your attention an informative selection of materials on how the “greats” chose or changed the names of their companies.

Those greats who, by their work, by their lives in business, have proved that you need to be equal to them and take the best from their experience.

Take a closer look at their solutions and stories. Perhaps these examples will inspire you to such successful creativity that will make your choice your correct, final and live with your business for many years.

Creative company names. History of 3M.

Back in 1902, five entrepreneurs from Minnesota decided to found a company and began to decide what to name their new brainchild. The first and simplest thing that came to their mind was the Minnesota Mining and Manufacturing Company (Minnesota-based mining and production company).

But the founders of the company wanted to stand out in the market not only with their innovative products, but also with their name. Then they replaced the boring and long Minnesota Mining and Manufacturing Company but simple and original - 3M (Three initial letters of the words included in the original name).

The current name 3M all over the world personifies innovative business... Abbreviations and acronyms are ideal for expressing long, complex names in a company name.

How to choose a name for a company. Apple's story or the battle of perceptions.

When Steve Jobs decided to start a computer company, almost no one knew anything about computers at the time.

Therefore, when it came to choosing a name for his new business, Steve realized that the name of the company should be simple, catchy, friendly and would attract the attention of many people with its unusual semantic load.

Steve chose the name "Apple" (Apple). Subsequently, co-founder of the company Steve Wozniak recalled that this name prompted Jobs to his stay in an apple orchard in Oregon.

The unexpected decision played a big role in the promotion of products apple not only due to innovative products, but also due to the unusual and so “tasty” name.

Sound names of firms. BAPE: "Bathing a monkey in warm water."

The name of the company for the production of fashionable youth clothing Bape has become a real sales force.

The fact is that the creator of the company, music producer DJ Tomoaki “Nigo” Nagao, was very well versed in how to attract the attention of a part of the youth to whom the brand's business was directed and therefore came up with an unusual and sonorous name.

In 1993, Japanese sayings were fashionable among young people. One of these sayings inspired DJ Tomoaki to name it: "Bathing Monkeys". Derived from an old Japanese saying "Bathing a monkey in warm water."

This name came up as well as possible to the audience that was originally defined as selfish and self-confident. Therefore, when choosing a company name, first of all, think about who this name will serve, who will be interesting.

An example of a good company name. Kodak: The power of the K.

George Eastman, the founder of the world famous Kodak company, loved the letter "K" from childhood. In 1892, Eastman decided to create new company offering the market a completely new, innovative product.

Eastman understood that an unusual, modern but simple name should be chosen for such products. He decided that the name would begin and end with the letter "K".

Moreover, he absolutely correctly thought that the name should be memorable, not mean anything and should not be distorted. After much experimentation with words and names, the name Kodak was chosen.

This name, like the company, existed for over 100 years and became known to all mankind. The name is firmly entrenched in the minds of people as a symbol in the world of photography and pop culture.

The best name for a company. Nike Inc instead of Blue Ribbon Sports.

In 1971, Bill Bowerman and Philip Knight, the founders and owners of Blue Ribbon Sports, were preparing to launch a new line of Carolyn Davidson branded football boots called the swoosh, and they needed a new and memorable name.

This name was supposed to excite the minds of sports fans and, as the owners thought, it could be done by drawing parallels with Greek mythology. Nike is the winged Greek goddess of Victory.

Everyone liked this name and attracted much more consumer attention than the boring one - Blue Ribbon Sports. As a result, it was decided to officially change the name of the entire business in 1978 to Nike Inc.

The beautiful name is Samsonite. "It's never too late to change."

The Shwayder Trung Manufacturing Company, founded in 1910 by Jesse Schwyndar, produced excellent leather suitcases and briefcases that emphasized durability and strength.

However, the company was subsequently named after the biblical Samson, whom God endowed with supernatural powers to defeat his enemies, fight lions, and crush entire armies.

In 1941, Shwayder first started using trade mark Samsonite in a separate product line, and completely changed its company name in 1966. Large suitcases produced by the company were associated with heaviness, and those who moved such weights, in turn, were associated with a biblical hero.

A very beautiful and successful solution.

Watch the video: The History of 3M Scotch® Adhesive Tape.

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The most interesting names. Virgin: Successful market challenge.

Virgin (Virgin, madonna, virgin). When 20-year-old entrepreneur Richard Branson was preparing to create his company and inform his first clients about it, he thought for a long time what to call it correctly.

The case helped. According to the biography of Richard Branson, one of his employees said: “We are completely virgins in this market, and in business in general. Name the company Virgin.

Richard liked this proposal so much that he immediately agreed, and the company with such an unusual name was registered in 1970. And since then, the company has become one of the most famous companies in the world, and the Virgin brand has become one of the most recognizable.

Just nice words for the title. Haagen-Dazs: Look in the dictionary.

One example of how business owners used meaningless words in its name is the company name Haagen-Dazs.

Look in any dictionary - this name means nothing. However, in 1961, the owners of the new ice cream company Reuben and Rose Mattus chose this name for their business and in less than ten years made these meaningless words the most recognizable among many people and consumers.

The fact is that ice cream was originally sold in a store of the same name in the Bronx where people of different nationalities lived and many simply did not understand the meaning of the words written in english language... The meaningless name played an excellent service to the entire business.

Interesting company names. Google: Great mistakes.

Google is the name of the company in which grammatical errors were initially made. "Googol" - this is how the name of the world famous company should have sounded.

Googol (from the English googol) is a number in decimal notation, represented by one with 100 zeros. When such a name was chosen, it was thought that it was supposed to symbolize the titanic amount of information on the Internet, which the company sought to systematize with the help of its new search engine.

But, unfortunately for the owners of the new business, the domain name: Googol.com was already taken. It was then that it was decided to use the distorted Google.com. Now in all the dictionaries of the world there are two concepts: Googol and Google.

A firm's name is an important component of its success and image. The need to choose it appears along with the formation of a new business. Before everyone who wants to create their own business, the question arises:? But even after its solution, many important tasks remain. One of them is the choice of a beautiful name for the LLC, which will bring him success and prosperity. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a good name for the company (construction, legal, furniture or any other), the owner will create an intangible asset that will eventually start working for its creator and bring him income.

How do you come up with a brand name?

A brand (from the Old Scandinavian brandr, that is, “burn”, “fire”) is a successful trade or service mark that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass consciousness. This term can mean a name, sign, design, product, service for their identification from competitors' proposals. It has a unique name and symbol.

Colossal funds are spent on the creation, improvement and distribution of brands, and the rights to use them become a source of large financial revenues, because almost every business creator is sure that a catchy logo and a successful name are one of the most reliable guarantees against failures in competitive struggle... To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as commercial proposal based on strong positive image product, offering unique opportunities to meet consumer needs.

Having come up with a good name for an LLC, it will be possible to save time at the stage of turning a small business into a large one. But if it is planned, for example, without development prospects throughout the country, then the requirements for the name can be slightly reduced and focus on general rules... It will be helpful to conduct a survey among potential customers and hear their opinions on the names in the list of offers from the owner.

Advice: a brand is not a product. The name should not describe its essence, characteristics, but only disclose, show its differences from similar proposals of competitors.

The name of the company should be such that it personifies its value, creates a strong connection between the customer and the product or service. For creating successful brand almost any name can be used as long as efforts are made continually to make it unique. For example, Coca-Cola reflects the composition of the drink, Marlboro - the location. The name should have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the commodity situation at the time of creation. What are the principles of choosing the right brand? Let's consider them in more detail:

It is necessary that he does not directly describe the product or service, because such a name should distinguish, and not describe them (the latter function will be successfully performed by advertising, marketing, there is no need to duplicate this information in the name). In addition, a descriptive name limits the ability to promote it, especially if competitors start copying the product. Over time, this will lead to the transformation of the true trade name into an unbranded product (as is the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for the treatment, for example, ulcers are already produced under different brands protected by patents: Zantac, Tagamet.
A successful company name may not be related to product characteristics (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
When choosing a name, it is important to consider the time factor. The name should remain relevant over time. A list of examples of unsuccessful names: Radiola (from Latin the root of the word translates as "heat", and the product being sold is associated with household appliances, the operation of which is not based on heating), EuropAssitance (indicates a close connection with a certain region and prevents distribution around the world), Sport 2000 (linking to the year gives the impression of an old-fashioned product), Silhouette (in translation "silhouette", now the idea of \u200b\u200bdrinking yoghurt for health benefits, not weight loss). This rule is especially relevant when choosing a name for an LLC that sells related to equipment.
The name should not interfere with development in an international format. For example, Nike cannot be registered in some Arab countries; the products of the American company CGE are sometimes confused by consumers with the proposals of a competitor - GE (General Electric).

Now, individual approaches to creating a brand name are especially popular: syllables from surnames, names of founders, combining the surname of the creator with the prefix К °, off, displaying the topic of the product in the name without direct mention - compare the drops for rinsing the nose based on Dolphin sea water and many others names that focused on the aqua root, the theme of the sea and merged together - Aquamaris, Aqualor, Morenazal.

Advice: in order to direct your thoughts in the right direction or to see examples of beautiful brand names, you can use special sites with free offer "generators" that give out a whole list of offers. Another way out is to contact special agencies (they are engaged in naming, that is, they choose good names), which will help to name the company correctly and beautifully, and offer creative ideas.

How to choose a good name for your company?

Choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction, emotions. It is worth coming up with such that will be understandable target audience... A small consumer survey can be conducted to confirm the success of a potential name.

When choosing a successful name for an LLC, first of all, you need to focus on the general principles of selection:

The names of the company in the proposed list should not evoke unpleasant, double-digit, confusing associations (flower shop "Vityaz", cafe "Elena Beautiful").
It does not have to contain information about the type of service or product. But it is imperative that the name is easily pronounced and evokes positive emotions in the consumer.
It is better to name the company so that it does not feel attached to a geographical point. This will allow expanding development prospects at any time without renaming.
If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation "does not go", subsequently the name of the model sold in this region was renamed).

What not to do:

call the company (construction, furniture, legal) by name, surname. There may be problems with a possible sale, personal negative associations of customers may form;
come up with a complex name or containing a negative meaning;
the name of the LLC should not be formulaic, based on hackneyed phrases;
in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of a company cannot even contain abbreviated names of states, official names of Russian federal bodies state power, local government bodies, public associations, contradict public interests, principles of morality, humanity.

Unlike the brand name, the name of a company that does not pretend to develop on a very large scale may reflect the type of activity (for example, "Breeze" - a company engaged in the production and repair of air conditioners). But here it is important to feel the edge. Names that are difficult to pronounce and remember will not bring the owner good luck (Stroypromconsult, Moskavtotransservice). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: in the name of the organization, you can include the words Russian Federation, Russia and their derivatives, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

Name of successful transport company should comply with the general principles of choosing a beautiful name and differ from the names of competitors. You can play with an English word, for example, arrive (to arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it be easy to pronounce, sound beautiful (AutoTrans, AutoGruz, WestOl, Rota Leasing, TransLogistika, TRUST, Zodiac Autotrans, Azimut, TransAlyans, Inteltrans). To create the original name of the LLC, you can focus on the following list of directions:

connection of parts of names and prefixes auto, trans - RusAl, AlRosa;
beat associations with the road, speed - Traektoria, Smart transportation;
use a metaphor (use it figuratively based on comparison, similarity) or play with a word, for example, Avis, that is, a bird;
come up with derivatives from "transport, express, speed";
use an abbreviation, for example, MTL (Management Transportation Logistics - Management Transportation Logistics);
come up with a new word (neologism).

In any case, it is necessary to name a company (construction, legal, furniture, etc.) so that the name is easy to pronounce, euphonic, not ambiguous, and also does not have a floating stress and negative associations in sound, sense, and cause pleasant visual comparisons.

Construction company name - examples

Name of successful construction company should form in the mind of the consumer associations with reliability, comfort, be easy to perceive. Examples: Cozy house, RiMake, Domostroy, StroyServis. It is necessary to avoid names that are consonant with the names of competing firms, abbreviations. But in the name of the LLC, you can display the profile of the work or service. Sample list: RegionStroy, StroyMaster, Reliable House, StreamHouse, MegaStroy, GarantElit, ComfortTown. Another option is to play with the word (StroyMigom, Stroy-ka, PoStroy), add a prefix (Derwold & Co). Recently, more and more company founders open their own business on the network, but this does not change the importance of a correct and beautiful name. building materials can be done through advertisements, including online, on special sites.

Law Firm Name - Examples

Name law firm must necessarily inspire confidence, confidence in competence, a sense of reliability. It is desirable that it should not be long and be well remembered, for example, "Right". Often the owners decide to combine parts of surnames or names, including foreign ones. Here is an example checklist: SayenkoKharenko, White & Case, Yukov, Khrenov & Partners, Spencer and Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, which combines the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

the name of the LLC should be sonorous, easy to perceive and pronounce;
it is desirable that the name of the law firm does not contain more than 3 words;
for work at home, it is best to come up with a name in Russian, it is possible in Latin, and only after that it is worth considering options in English;
when using neologisms (new words), it is advisable to attach a decoding, for example, in the company's slogan, in order to form positive associations and outline the scope of the company;
if the name consists of several words, it is necessary that their abbreviation be euphonic;
it is better not to use legal terms, they sound trite and almost everything is hackneyed;
if you use a common name, you may have problems registering your trademark.

The name of a law firm should be a mirror image of the professionalism, personal values \u200b\u200bof its owner and employees. Also worth paying attention to graphic design logo, colors.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on some aspects: style, luxury, leadership, comfort, all of which should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can beat the English glass (mirror, glass) - Sanglass, Glass Tower. The basis for the name "furniture" is always suitable - Mebelink, MebelLux, MebelStyle or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Formula of comfort, Triumph, Residence, Soft line, Formula of furniture. Another way out: add the prefix К °, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play up the word a little: MebelYa, SoftZnak, Mebelius, Mebelion, or use the English basis - MebelStyle, IC-Studio. Sometimes the name of the LLC includes the surname or first name (Furniture from Petrov).

Accounting Firm Names - Examples

The name of such a company must necessarily be perceived positively, inspire confidence and indicate the solidity of the company. It is impossible to play around with joking names (for example, BUKA - AccountingConsultingAudit). The company must be named so that the name indicates the type of activity, creates a positive image (ExpertPlus, Garant, AuditServis, Your accountant, Azhur, Glavbuh, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can play with English words, prefixes, for example, Account, TaxOff.

Recently, they often use abbreviations - BOND (Accounting Reporting Tax Returns), combine parts of the surname or names of the owners, of course, if the name turns out to be euphonious. You can create your own business without any problems. You need to register on the state portal, fill out the form using step by step instructions... Then a letter will be sent to the mail with the date when you can pick up the certificate from the tax office.

Frequently asked Questions

Let's consider the most common questions from users.

Can the store be called the name of a cartoon (for example, Barboskins)?

A good name is the basis for building successful business... Its creation can be entrusted to a specialized company, but it is realistic to do it yourself, of course, having studied the theory and some practical points. The choice of the name must be approached responsibly, because if you make a mistake, this will negatively affect the image of the organization and the amount of profit.

A lot outlets named after cartoon characters, but there is not always a legal basis under this. When choosing a name, it is important to first clarify whether copyright applies to it (according to Art. 1259 of the Civil Code of the Russian Federation). It should be borne in mind that such objects also include reworkings of another work, its constituent parts (names of heroes, geographical places invented by the author), if they are the result of the creative process. But at the same time, copyright does not extend to ideas, concepts and principles of implementation.

Important: if the entrepreneur decides to name the store with the name of the cartoon or the name of a character, it will be illegal, even if the copyright is not registered. But if the owner uses the plot of the cartoon and creates his own character on its basis, there should be no complaints about him. But you cannot use the name of a character, cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of the store.

Where can I read about copyright? What is allowed and what is not?

Detailed explanations regarding objects of copyright, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of chapter 70 of this Code. A lot of useful information, practical advice posted on legal forums, sites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the brand name. The procedure and practical nuances are described in Art. 1474 of the Civil Code of the Russian Federation. An individual entrepreneur cannot have a corporate name, in the documents it appears as “ individual entrepreneur". But if desired, a person has the right to register exclusive rights to a service mark or designation for the individualization of the services provided. You cannot use names that are already registered, similar to it to the point of confusion, if entrepreneurs work in the same area.

To avoid unpleasant situations and losses, it is worthwhile at the initial stage to clarify the presence of the name in the USRIP or the Unified State Register of Legal Entities, agree on the granting of rights to use the name of the cartoon character with its author. If this is not done and hasten to start activities without prior agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in the name, but also compensation, compensation for losses incurred.

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It won't even be able to fully function without a nice name. Choosing him is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be euphonic, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special sites that will show an approximate list of proposals.

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Every entrepreneur has a moment when it is necessary to choose the name of his own company. This business requires a lot of creativity and thoughtfulness. At the same time, there are quite a few different nuances that must be taken into account. Otherwise, the entrepreneur may be refused registration.

Why is a good name important to an organization?

The name of the company to be created must take into account certain norms established by this legislation. For example, the use of certain words and symbols is prohibited, and phrases that offend human dignity cannot be used. In addition, the name you come up with must be ethical and moral. And only after taking into account the above factors, it should be as memorable and speaking as possible.

Business registration form "LLC" is one of the most common in the vast Russian Federation... This is largely due to the fact that LLC can engage in almost any type of activity, while becoming its founder is quite simple. And in order for the enterprise to generate income, it is only necessary to recruit a large number of clients. It is in this factor that the name of the company plays a significant role.

If it is original and memorable, it will attract a larger number of supporters' clients, otherwise the company will incur losses.

Types of organization names

When registering a company, an entrepreneur must register its full Russian name, before that having noted "a company with limited liability". It is legally allowed to use foreign words, while they should not be mentioned in Russian transcription.

Therefore, it turns out that the name can be both Russian and foreign language... Only in this case it is necessary to carry out the correct transliteration in accordance with the rules of the Russian language. However, the rules on registration indicate that foreign words cannot be used, which are terms that mean a form of ownership.

After writing down the full name, when filling out the charter of the organization, you must indicate it only in a short form using the abbreviation "LLC". It must also comply with all the rules and regulations of the Russian language.

The full name of the organization will be required to fill out official documents, a short one, in turn, is necessary for business and internal correspondence. If the company will cooperate with foreign partners, it needs to create similar names already in a foreign language.

Moreover, they are also drawn up taking into account all the norms and rules of that language. If there is a ready-made name in Russian, then in this case it is translated.

What is unacceptable or undesirable to use in a company name

An entrepreneur who is registering his company must take into account the legal provisions prohibiting the use of the following cases:

The main directions for the flight of thought

There are companies that are developing creative names for other firms. Of course, many of their secrets are hidden, but they became famous general recommendations for an entrepreneur when creating a title.

The first and most simple advice at the same time is to use the surname of both yourself and the surrounding inner circle of people. It's a fairly simple option to quickly find your company name. Especially if the entrepreneur has big plans for the development of the company, then using his surname in the name will further stimulate him. However, with this option, the following difficulties arise: when selling the company new owner, is unlikely to be satisfied with it. In addition, if the surname goes against the company's activities then it is also worth abandoning this idea.

The second tip talks about the use of words in the name that reflect the future activities of the company itself. The trick of this method will be the use of words that imply your activity. As a result, it will be intuitive and simple for the client, and this is the most important requirement for him.

The third tip is to use an acronym. This method will help the entrepreneur to make the company name as short and memorable as possible. But, in no case should you use a large number of narrow words. Because of which, the client will have problems decoding the name, as well as with its pronunciation. This alignment often scares off potential customers and is an unnecessary irritant. Therefore, once again it is worth noting about using the most laconic name.

If the entrepreneur, when registering the company, has not yet decided on the further type of its occupation, then in this case, a name consisting of one word is best suited. The best option it will be of foreign origin. To do this, with a circle of trusted representatives, you should take a foreign dictionary and together select the most remarkable word.

Customer preferences and healthy humor

The entrepreneur must understand that the name of the company is primarily for the customer. Therefore, he must understand and research his possible target audience.

Understand its age category, since for young people an attractive name will be completely different than for the older generation. In addition, it is necessary to take into account the social status of your target audience. For example, a rich stratum will like an exquisite name, especially if it emphasizes luxury and status, and the middle class will most likely avoid a company with such a name, since it is unpleasant and incomprehensible to them.

In order to attract the attention of customers, you can dilute the name with humor. However, this should be done very carefully, as the entrepreneur may not be taken seriously. And this threatens the loss of potential clients. Therefore, a careful approach is required here.
Another good option is to use a catchy and obscure name. The stake will be made on intriguing customers with an interesting phrase, as a result they will contact the company at least once, and their further retention will be in the hands of high service.

LLC name examples list

The most successful names from different business sectors:

In the construction industry, reliability, speed and stability are important factors. However, you should not focus on speed, as this is not an indicator of quality. Successful names "Your House", "We build on a turnkey basis";
In the transport sector, you need to pay attention to the concepts of speed, in addition, you can use the automotive theme. Thus, taxi customers will more often contact the Porsche or Mustang company than with some ordinary and simple name;
In the tourism industry, names that speak of the destination of the trip and make them look forward to the client are best suited. Here the names "Cote d'Azur", "Pearl of the Mediterranean", "Marco Polo" are perfect.

In contact with

Each company opened on the territory of the Russian Federation must have a name. Without this, it will be impossible to take out a bank loan or conclude a contract.

It is worth choosing a name long before the opening, because during the registration process you will have to do a lot. All your efforts will be spent on solving more important tasks, so you simply won't have time to choose a creative name.

It is worth noting that not everyone is able to quickly come up with an interesting name, sometimes this process is delayed for weeks, or even more.

Instructions for choosing a name for a company

Many do not even know about the existence of such a word as naming.

Based on many years of experience, experts in this field have identified points that should be followed when choosing a name:

Use the name of the creator or his immediate family in the name of the company. There are many cases in history when largest companiesthus got their name. For example, the legendary Mercedes concern was named after the owner's daughter.
Use the name of the product directly. If the company is engaged in the sale of doors, then you can add "World" to this word: "World of doors". This name looks quite original, and most importantly, it is quite understandable for the consumer.
Use a title that will reflect best qualities companies. For example, "Gruzolet", based on this name, it becomes immediately clear that the company seeks to deliver the cargo of its client as quickly as possible.
Use the so-called regional approach. When the name of a company contains its geographical location, for example, "Siberian felt boots".
Use beautiful foreign words such as "promotion" or "corporation". They sound very stylish and solid. Accordingly, such a respected firm can be trusted.

Legal requirements for the name of LLC

When choosing a name for a company, you must adhere to the civil code and Federal law No. 14 dated 02.08.1998.

It says the following:

the name of the organization must necessarily contain the organizational and legal form;
the name should not contain designations that contradict morality and public interests;
the name of the company should not contain the words "Russia" or "Russian state" without special permission.

Denominations prohibited in Russia

Not all names can be chosen for your newly opened company.

It is strictly forbidden to use the following:

names of structures or subjects of the Russian Federation;
names of other international, intergovernmental and public organizations;
obscene, obscene and immoral words and expressions;
names of previously registered companies without insignia.

As a result of violation of these rules, the organization can be subject to heavy administrative fines, as well as a ban on the further use of such a name.

If you disobey, you cannot avoid litigation, which will further aggravate financial condition firms.

Original company names

Often a beautiful name can attract a lot of customers, especially immediately after opening, respectively, every novice businessman should carefully approach his choice.

Recently, offices have appeared that, for a certain fee, will come up with an original name for your business.

However, most of the well-known companies appeared as a result of the thoughts of the owner himself or quite by accident as a result of unforeseen events. It is enough just to remember the history of the appearance of the legendary name of the company "Apple".

Please note that the title should not be too long.

Looking at the names of the companies "IKEA" and "Nokia" it is clear that just a couple of letters are enough to create an unforgettable combination. In fact, the names of both companies make sense.

The first two letters of the IKEA company are the initials of the founder of the company, and the rest are the abbreviated name of the farm in which the owner grew up. And "Nokia" is the name of the village in which this company... Below are the original names of organizations in both Russian and English.

In Russian

The Russian-language options include:

"Snabmonolit".
"Extract".
"Luxvoyage".
"EconomMarket".
"Commerce pro".
EcoTransit.
"Zagranekstrim".
"MasterArchitect".
"ProfVoyage".
"TradeStandard".

In English

The English-speaking ones include:

Pepsi.
"LEGO".
"Kalypso".
Knorr.
Intel.
SONY.
Apple.
Nokia.
"VIVITAR".
"HP".

The role of the field of activity in choosing a name

When choosing a name for your company, be sure to consider the type of activity you are going to do. So the name trading company must be tangibly different from a legal or dental firm.

Experienced naming professionals have identified the following basic naming styles:

trendy ones used by tech companies;
obvious, containing general names of objects, thanks to which you can understand the scope of the firm;
standard, in which simple word forms are used;
different, using rare words and expressions that have a special meaning.

You need to strive to identify the qualities that attract customers to this business, and try to include them in the name.

Examples of titles by industry

It is very important that the name makes the potential client turn to you, it should also evoke positive emotions in people.

For convenience, below are examples of how to choose the right company name and how not to do it.

When opening a construction company, you first need to determine the requirements of clients for the developer. They usually want quality work done according to norms and deadlines. Based on this, we need to focus on reliability and competitiveness.

Names such as:

"Your home";
Megapolis;
"Domostroitel".

But it is worthwhile to carefully approach originality. For example, a name such as "MigDomStroy" may mean that the company will perform work quickly, regardless of quality. Naturally, this will scare off potential customers.

Among the huge variety of stores and retail stores, it will be more difficult to stand out with a beautiful name. When choosing, you can proceed from the following:

product quality (elite, extra, premium, economy, budget, etc.);
relevance product groups (squeak of fashion, season, fake and second hand, etc.);
the scale of the assortment (bazaar, shop, etc.);
goods (business suits, food, shoes, etc.);
age and gender of clients (children, gentleman, macho, fashionista, etc.).

All of this can be mixed to create an interesting title that will appeal to a specific audience. For example, “Shoes for macho”, “Cavalier in premium clothes”, “Fashionable child”.

If you need to choose a name for an organization working in the field of taxi and cargo transportation, you should focus on qualities such as speed and safety.

For a taxi, names are suitable:

"Fast and the Furious".
"Drive".

Quite often, the suffix or the ending "Auto" is used in the name of such firms.

It is best to choose a name while in a good mood. A gloomy and overwhelmed businessman is unlikely to be able to come up with something funny and original.

If you still cannot choose a beautiful name for a company, then entrust it to professionals. They will do everything in accordance with applicable law.