Commercial offer from the agency. Commercial offer (sample, examples and templates). Flexible payment system
Commercial offer - perfect tool to work with old partners, such an offer is also used to find new partners. From our article, you will learn in detail about the specifics of commercial offers: the rules for drawing up, errors that can be made, you will receive useful informationas well as sample sentences and templates.
What is a commercial offer?
Often a company that is thinking about expanding its client and partner base chooses commercial offers as its main tool. Conventionally, commercial offers can be divided into 2 types:
- Personified , directed to a specific addressee and containing a personal appeal inside. The main advantage of such offers is that the client involuntarily begins to feel involved in your company, he is pleased that he is in individually will receive an offer with a special discount or bonus. Of course, he shouldn't know that several dozen more people have received a similar letter.
- Non-personalized , which is also called cold. It contains impersonal information, is not directed to a single person, but is designed for a wide range of consumers. Such a proposal also has disadvantages, firstly, the lack of personal appeal summarizes the information, reducing the degree of client's interest. Secondly, the offer can be read by a person who will not make a purchase decision (secretary, middle manager, relative, etc.).
Any type of commercial proposal will help you achieve the following goals:
- Will grab the attention of a potential client / partner.
- Will generate interest and desire to purchase the product.
- It will help the buyer decide to make a purchase or order a specific service.
Taking these decisions into account, the development commercial proposal, but the principle of its "work" is similar to the action of the usual advertising campaign... Naturally, the textual content of a commercial offer is 50% of success, if you create a personalized offer, then you need to pay great attention to the paper and even the envelope in which it will be sealed. Usually, to attract the attention of the client, the offer is supplemented with a company logo or emphasized on corporate colors.
Structure: we compose the proposal consistently
The standard structure of such a proposal consists of 5 main parts. Let's consider them with examples.
KP title and subtitle
- A headline that uses a catchy phrase and, if possible, a corporate logo.
- A subtitle that defines the service or product offered.
How is it correct?
Example # 1
- Headline: How to reduce the cost of a click in Yandex Direct, while keeping CTR 40-50%?
- Subtitle: Company "IT" in 10 days will reduce the cost per click in half, increasing the CTR by at least 10%.
Example No. 2
- Title: The Minutka courier service will deliver your order from the cafe so quickly that the dishes will not have time to cool!
- Subtitle: Hot lunch delivery service for employees directly to the office.
Example No. 3
- Headline: Express Italian courses: 100% refund if your employees don't speak Italian after 3 months!
- Subtitle: Special service training of personnel for the arrival of foreign colleagues, foreign business trips, documentation.
Example No. 4
- Headline: What if the contractor missed the deadline, and there is no time left for the interior decoration of the apartment?
- Subtitle: "Repair M" company: we carry out finishing work in a short time and give a 10% discount.
How wrong?
- Title: LLC "Stena": we will build, as for ourselves.
- Subtitle: Stena LLC has been engaged in construction work for more than 10 years.
Block of information and benefits
- A block that attracts attention and gives advertising information about a product / service.
- Benefits that a partner or client will receive from cooperation with your company.
Not right
Courier service "Minutka" in the market of these services since 2010. Only positive reviews are left about our work, we have more than 500 clients, but this is not the limit. Our service cooperates with the companies "Technotrade", "Autoservice 100" and others. We are the best delivery service in our segment:
- Large vehicle fleet.
- We cooperate with a large number of cafes and restaurants.
- We provide discounts to regular customers.
The cost of our services depends on the number of your employees, the distance of the cafe from your office and other factors. For more details please contact us by phone or email!
In KP there is no "pepper", there is no intrigue and the very "candy" that attracts customers. It is imperative to use more numbers, tempting phrases and sentences that will make the person read the letter to the end and call you.
How is it correct?
The Minutka courier service offers to organize meals for your company's employees. Hot lunches in the office mean not only saving material resources, but also increasing the efficiency of your team. Why waste time looking for a cafe, because delivery service "Minutka" will bring hot dishes from any restaurant or cafe in Nizhny Novgorod within 30 minutes.
5 reasons why you should contact the courier service for a minute:
- More than 15 organizations in Nizhny Novgorod use our services.
- We work 744 hours a month, taking orders day and night.
- We cooperate with more than 25 food outlets of different price categories.
- The service has its own vehicle fleet and the latest equipment that allows it to receive and deliver orders within 30 minutes - 1 hour.
- If you find food delivery cheaper, then we will make a personal 20% discount for you.
Feedback: Our company does not have its own canteen, so we have been cooperating with the Minutka courier service for more than 3 years, we are satisfied with the quality of their work and the speed of delivery. We are often provided with discounts, sent an extended list of cafes and restaurants with which the courier service cooperates. Our employees are satisfied, we express our deep gratitude to the Minutka service for delicious meals and prompt delivery!
Respectfully yours, director of personnel selection of the company " The latest technology»Anna Kovalenko!
Will we cooperate?
Here are your available contacts, address and phone number, you can add the service logo.
What is the purpose of a commercial proposal?
All advertising tools have one goal - to sell, to sell profitably. It doesn't matter what tools you use, a cheap calendar or an expensive offer on laminated paper should attract the client and arouse his interest. Therefore, all the efforts of the person making up the commercial proposal should be focused on the competent presentation of the benefits from the purchase, which will be seen even by the client who is "not in the subject."
If your potential client reads the sales proposal to the end, then this is a success for the company, which can bring profit and new customers.
Tips to help you write a business proposal
To create a “selling” commercial offer, you need to take into account several tips to make the offer more interesting for a potential buyer:
- More specificity and clarity. Avoid vague phrases and vague sentences, you need to place specific information about a product or service on 1 sheet, which will clearly reveal its advantages.
- While compiling, do not make logical, semantic or technical mistakes that will immediately scare customers away.
- Provide only true information. If the client does not receive the promised bonus or product, then he will have the worst impression of the company.
- Be sure to specify special offersthat you can guarantee to the client.
- Stick to structure and fill your sales pitch with confident phrases. Your confidence will be passed on to the customer, encouraging them to place an order.
Rules for drawing up a commercial proposal: we determine the goal, audience and other parameters
Before making a commercial offer, you need to analyze target audiencefor which the document is intended. You have to realistically assess the desires and capabilities of the potential audience in order to make a good proposal.
Post-compilation check
After drawing up a commercial offer, it is worth conducting a short test check, quickly skimming over the finished letter. Does it solve the customer's problem? Isn't it stereotyped? Is everything indicated? There are several such checks, believe me, all the "verbal" husk will be eliminated, and only useful and effective information will remain on paper.
Several tools can be used to validate a proposal:
- Ask your co-worker or friend to read the sentence. Let your friend evaluate the commercial proposal and say whether he would make a call to your company or not. Here, perception, understanding of the subject matter (even if the person is completely unfamiliar with your product), the desire to call are important.
- Read the text, discarding all the epithets aside. For example, the phrase “our best hair dryer in the world” sounds simpler and easier without superlatives, ceasing to look like a schoolboy's composition.
This is how you simply subtract a commercial offer, saving it from worn-out clichés and really ridiculous phrases. Then give it to a printing house or a designer, get a commercial proposal ready for sending. But what to do next with ready-made proposals? Let's find out together!
Examples of ready-made commercial offers: photo
If you do not have a staff member with experience in sending such offers, then you may need to hire one. Fan mailing or courier delivery is a subtle science that requires certain skills. But the situation will be facilitated by using your own or purchased customer base with potential buyers.
At prestigious companies customer base formed over the years, so problems should not arise, but a young developing business does not yet have a large number of clients. What to do? You can buy, but you can slip a dummy with "dead souls" (non-existent email addresses, for example) or sell a database with a non-target audience. For example, a car salon will give its base to a cosmetics store, what's the point?
Summing up
Drawing up and sending commercial offers is difficult, really difficult if you want to get real results. In order for such a "action" to be profitable, be sure to contact professionals or friends who at least once in their life were engaged in the preparation of commercial proposals.
An ad copy is a sales copy designed to convince the advertiser that your advertising medium and its execution will bring the company new leads. Advertising advertising is a delicate matter. A poorly written commercial proposal will immediately unflatteringly characterize the entire agency.
Therefore, when writing a commercial offer for advertising, you need to adhere to several rules:
- Don't write about yourself in general, laudatory terms. It is important to give specific information right in the lead of the document: with whom you worked, how effective (give performance indicators), how long you have been on the market. If the agency is young or the advertising medium is not very popular, briefly indicate what are the advantages of working with you or with this platform.
- In a commercial proposal for advertising placement, it is important not only to indicate, but also to prove the benefits of placing it on the proposed site. It can be circulation print media or catalogs, traffic of Internet sites, location of stands (in points where there is an audience the advertiser needs).
- Consider the busyness of all executives and not write very long commercial proposals.
What an advertising commercial offer should include
Any commercial offer is a letter with an attractive title, a pdf file with the offer itself, and often some kind of additional Information in the form of an application (in our case, the price list). The letter, as well as the file with the proposal, should contain not general, but specific information - necessarily about the benefits of the proposal, about the specialization and experience of the agency. If discounts are offered, this should also be reported in the letter. The volume of the text should not exceed three paragraphs. It is more expedient to send the letter not in a cold way, but after calling the company.
Let's consider the main structural elements of the actual commercial offer for advertising placement.
Offer
Offer is the basis of a commercial proposal. It should interest the reader so much that he wants to continue reading the document. Therefore, the offer does not need to offer advertising space, space on billboards, airtime, banners on the Internet and other media. The company is only interested in sales growth. It is necessary to provide information that is closely related to this indicator.
The offer may be preceded by a lead - one or two offers about who you are and what are attractive for the advertiser's goals.
At the end of the offer, you can make a small graphic anchor to add a little "air".
Benefits for the advertiser
That is, it is important to convey information not about the "advantages of outdoor advertising", not about how it "operates around the clock", but about how "there is an advertising billboard on this stream, that this is a ready stream of your potential customers, and that is why we called you. "
It is important to characterize the target audience as accurately as possible: not only by gender, age and purchasing power, but also by stereotypes of thinking.
Unfortunately, an advertiser can rarely promise a company a certain amount of sales. The effect of advertising is generally difficult to calculate. But, among other benefits, you can remind the company (especially if it is a large advertiser) that with you it can count on both fast and long-distance sales ( large companies this fact is taken into account).
Information for withdrawing objections
When drawing up a commercial proposal for advertising placement, you should think about what is most likely to cause objections from the company. Objections can be unexpected, so not all of them can be taken into account.
The main objections concern the benefits of the company. Here the agency's reputation, numbers, experience information, reviews should work. It is good if the latter contain at least general information about growing customer loyalty or sales.
You can list the companies that practice advertising on the media you offer.
Many objections can arise regarding ad placements (especially if it is outdoor advertising), audience segmentation.
Objections need to be prepared.
Another way to remove them is through guarantees. In our case, the question is also difficult.
It is impossible to guarantee that sales will take off as a result of advertising in the offer, but it can be guaranteed that "information about the company will be posted where there is a stream of potential customers of the company."
If you have any questions when calculating financial indicators and the effectiveness of a particular proposal, it is better to contact a specialized outsourcing company, whose specialists will help you solve all the necessary issues, for example, service.
Call to action
So, suppose the CMO has seen a very clear, specific, evidence-based, original, and possibly time-limited sales pitch advertising agency, which promises a close acquaintance of the right audience with the company's product or service. The next moment is contact with you. Which action is more appropriate as a call-to-action?
In most cases, this is a call, an offer to call "right now". Experts believe that this is sufficient. Some advertisers send a contract with a commercial offer immediately. It is not necessary to do this in the first letter. Sometimes such a proposal can cause distrust. It's better when the prospect is expected to take some simple initial action in return.
Also, remembering that the party receiving the letter will still read it absentmindedly, do not forget about the postscript.
The postscript (P.S.) is the part of the letter that is often paid attention to. Therefore, some important information in the preparation of a commercial offer for advertising placement can be placed at the end.
What other elements should be included in the commercial proposal
You can add vibrant images to your commercial offer advertising space, photo of billboards or scans of banners - everything that will say about the great attractiveness or unforgettableness of your agency's advertising. The importance of visuals is great, especially if an unpopular advertising medium is being described, which may be located in places with little or no target traffic. Such an advertising medium can be imagined as "bright and very noticeable" and its photo can be placed.
It makes sense to emphasize your analytical work, how you understand the characteristics of the audience, by providing some information about customer flows as charts and tables. You can give a list of the locations of the shields with clarifications of what kind of objects are nearby.
In some cases (for example, if the commercial offer is already full of interesting factual information with numbers, discount options, time restrictions), the price list can be sent in a second letter, after contacting the company.
Typical mistakes in advertising commercial offer
| Mistake | Where will it lead | How to avoid | |
| 1 | Send emails without a preliminary call | An email with a commercial offer will be considered spam | Send "warmly": call in advance, briefly describe the essence of the proposal to the marketing department or director and immediately send |
| 2 | Use common phrases in the description (both in the letter and in the KP file) | The recipient will not waste time speculating about their benefits from the KP | Specify the benefits immediately in the letter and in the KP file already with details |
| 3 | Offer in call-to-action to immediately sign an agreement | KP may raise suspicion | Offer to call |
| 4 | Talk at the beginning of the commercial proposal about your tasks, and not about the possibilities of solving the advertiser's problems | KP will not "grab" the reader's attention immediately | Write with an understanding of the company's goals and needs |
| 5 | Poor audience segmentation | The company will not see its consumer in it | Specify the flow of potential customers (with pointers why they get into it) |
Evgeny Malyar
Bsadsensedinamick
#
Business nuances
The peculiarity of the commercial offer of an advertising agency is that it can be used to unambiguously judge the quality of the offered product. Any product may be more necessary and more useful than it seems from the description. Or, on the contrary, the consumer is sometimes convinced that he was "led" by a beautiful picture and a cleverly composed accompanying text, but in fact the merits of his purchase are somewhat exaggerated.
The article is devoted to a commercial proposal. It is addressed to both representatives of advertising agencies and their potential clients.
Principles of drawing up a commercial proposal
Any offer for a product or service is drawn up according to certain rules. It necessarily contains an offer, a deadline (deadline), and should prompt action. What do these building blocks mean in relation to "advertising advertising"?
Offer."Backbone" of the proposal. This part reveals the benefits of the potential client, which he will receive by ordering the service. Under no circumstances can this clause offer advertising space, billboard space, airtime, banners on the Internet and other carriers of promotional information. The consumer is interested in the growth of sales of his product, and nothing more. It should be offered.
Deadline.This is the "expiration date" of the commercial proposal. The deadline is needed so that the potential customer understands its exceptional profitability and timeliness.
Call to action.Logically follows from the first two points. Having learned about the exceptional usefulness of the offer and its limited time, the person interested in advertising should ideally feel the desire to close the deal. Many agency managers mistakenly believe that at this stage it is necessary to "hot" sign an agreement, and accompany the commercial letter with a contract form. No, the action should be as simple as possible - for example, a phone call to the agency. The less worries the client expects, the higher the likelihood of a successful response.
Sample example: Art Studio "First Media Agency" offers an effective advertising campaign to attract thousands of new customers.
To familiarize consumers with your products, our company uses stands installed in supermarkets and shopping and entertainment centers in our city. Every one of the five hundred thousand daily shop visitors will learn about you, and many will become buyers of your products. Additional types of notification are possible: distribution of flyers or promotions.
Reduced rates are valid until the New Year. If you are interested, call our leading specialist, project manager Ekaterina Udaltsova by phone (numbers follow).
Download all samples
Typical mistakes
Verbosity.Earlier, relatively recently, it was believed that two or three pages of typed text is a normal format. These days, time is too precious to waste reading someone's lengthy discourse. You don't need "water", but a little "air" won't hurt. All words that can be dispensed with must be mercilessly removed.
Self-praise.You can write about your successes (if any), but unobtrusively. A means of self-advertising can be a list of the most well-known client firms (not even all, but only the largest ones, which everyone has heard). In all other respects - restrained and solid modesty.
No difference between "cold" and "hot".If a “hot” offer is sent after preliminary contact and it is already clear what type of advertising a prospective client is interested in, then everything else should be excluded from the text, focusing on specifics. "Cold" CP is sent out almost blindly and assumes only the likelihood of establishing contact.
How to write a commercial proposal for outdoor advertising
The specificity of street and road media is that it is very difficult to describe in words the effect of their use, and it is even more difficult to give numbers.
Renowned advertising theorist and practitioner David Ogilvy, widely regarded as a genius, has publicly declared himself a staunch enemy of billboards. He believed that a person passing in a car (a passenger, there was no question of a driver) had time to read a maximum of six words, and they were clearly not enough.
However, outdoor advertising exists and agencies sell it. In this case, photographs of samples with vivid images and witty signatures (slogans) can serve as a means of persuasion. Text - at least, only the addresses of the installation of shields. This applies to the offer, but the requirements for the deadline and call to action are usual. Than more creative advertising, the more likely it is to arouse the interest of a potential client.
Press Advertising Offer
Paper periodicalsdespite the spread of the Internet, they have not lost their relevance. The same rules apply to advertising in a newspaper or magazine, but the emphasis is shifting towards objective indicators expressed in numbers.
Firstly, this is the circulation, and the higher it is, the more attractive the offer is. Secondly, the prices. As attracting factors, you can use the possibility of weekly or monthly payments (depending on the frequency of the publication and its conditions). The argument of “unit costs” per unique reader also plays an important role (for example, divide 10 thousand rubles into twenty thousand copies - only 50 kopecks for everyone who learns about your company).
The target audience is also very important. Magazines are glossy (you can advertise luxury goods in them) or specialized (everything is clear here at all). For example, advertisements for the sale of equipment for bakeries or meat processing plants will certainly arouse interest among some readers of the Food Industry magazine.
conclusions
The scheme for drawing up a commercial proposal is general, but this does not mean that they should be standard. On the contrary, what is written according to samples, the recipients most often simply delete without reading.
There are special requirements for the offer from an advertising agency. It is at the plant that his composition can be entrusted to the chief engineer or secretary. In the agency, only top-level advertising specialists are involved in this.
As a rule, in engineering companies and at manufacturing enterprises engineering services are engagedquestions of finding suppliers for complex technical equipment. Highly qualified specialists - engineers make up technical task or fill out a description of the equipment. If the characteristics of the equipment are determined by the design documentation and this equipment is made to order, then the specialists of engineering services search for manufacturing companies, request commercial offers from them, interact with them on technical issues, and sometimes rewrite the order application several times so that it corresponds to the form of the enterprise. manufacturer.
RFQ and supplier search are not basic job responsibilities specialists of engineering services are often time-consuming and have high labor costs of qualified specialists.
We conducted a small experiment on requesting a commercial offer for electrical equipment that is manufactured to order. The application was from a real customer, instead of him we did the work “manually” to find a manufacturer for the manufacture of electrical equipment, the cost of which varied from 1.5 to 2 million rubles.
What are the results?
The statistics are as follows. 40% of companies have not opened emails even with the title in the subject "Application". These letters are simply lost in the general mail.
Of the 24 applications read:
8 companies sent their price lists or redirected to the site to fill out their application form;
6 companies answered that they do not manufacture equipment in this configuration, or they will not be transported to our region;
After 3 weeks, 2 sales managers called back and asked if we still need equipment manufactured by their company, while the previous request was not answered, and they will call once a month (such work)!
6 companies ignored the request for other reasons and did not respond;
Only 2 companies sent targeted commercial offers.
We spent about 16 hours of working time searching for contacts, sending requests to each company, collecting and analyzing results. As already noted, some companies do not have time to process an application on time, but the phone gets into their database, and they will call “cold” for a long time and identify the need for their products.
If the equipment is expensive, then two commercial proposals are very little for analysis and decision making. Therefore, everything has to be repeated - calling those who did not answer, rewriting the application, so the actual labor costs double.
What is important when requesting proposals?
When requesting proposals, it is important to receive a sufficient number of proposals, in a convenient format - for analysis, with the necessary information, and on time. The task is not easy - specialists who regularly deal with purchases know this.
First, you need to find contacts of suppliers and manufacturers of equipment. Secondly, to shape the request so that suppliers respond in a uniform format that is easy to compare. Thirdly, ask questions that are relevant when ordering equipment, such as production time, delivery cost, work experience, quality of work. And, fourthly, the deadline for accepting proposals is limited and to speed up the process of receiving proposals, specialists even call their suppliers.
How to optimize the processes of finding suppliers and receiving commercial offers?
At the same time, 4 criteria must be met:
Number of offers;
Convenient offer format;
Sufficiency of information;
Compliance with the deadlines for accepting proposals.
If the first criterion depends on the number of suppliers covered, then the other three are about making a quality request and the professionalism of supplier companies, which in their proposal will try to comply with the form and answer all your questions.
To reach a wide range of suppliers, there is no need to send mailing to 40-100 contacts. One publication of a request for proposals in electronic system RFP you will cover all quality suppliers and manufacturers who will respond to your request in a timely manner.
You can make a high-quality request for proposals using one of the samples presented below. Issue a specification, technical description or assignment for equipment or materials as a separate document, if necessary, attach a diagram.
If you need 3-4 high-quality commercial offers from direct suppliers and manufacturers and you have at least one week to collect commercial offers, then publish a request for proposals in the electronic RFP system, attach a specification, terms of reference and (or) a schematic diagram. In a given time frame, those suppliers and manufacturers who are ready to fulfill your order according to your conditions will answer you. Most importantly, you will spend no more than 15 minutes of your own working time on this, and then suppliers and manufacturers will contact you to clarify the details of the order.
What do you get as a result of publishing a purchase requirement in the system RFP ?
As a result of publishing your purchase requisition in the electronic RFP system, you will receive:
Three or four commercial offers from direct manufacturers without intermediaries and resellers;
Guarantees of inaccessibility of your contact information for unscrupulous manufacturers and suppliers who use cold calling methods; also, your contact information is not available to casual visitors to the RFP resource;
Saving labor costs of highly qualified specialists.
What can you do right now?
You can download a sample request for proposals for any procurement and even for the performance of work for free. If you have not found your ideal request for proposals or you have a non-standard task or equipment, then write about it by e-mail and we will definitely answer you!
If you already have a need for a request for proposals for technically complex equipment according to specification, then use the service electronic platform RFP.
1. Download a sample RFQ and fill it out on your company letterhead.
2. Connect your organization to the electronic RFP system ().
3. Submit RFPs for any goods, materials, equipment or services on the RFP site ().
Please note that consultations of our highly qualified specialists, preparation of documentation and publication of a request for proposals in the electronic RFP system is free of charge! You can find out about all conditions in the section "Customers" and from the presentation"Customer's personal account or how to work effectively in the electronic RFP system!" ...
The commercial offer should be such that you would like to read it in full and, if you do not respond to it immediately, then certainly keep contacts for the future.
The purpose of any commercial offer is sale. In this case, we are talking about finding clients for this or that service. On the one hand, a person in need of certain services is looking for those who can provide it to them, and on the other hand, having received an offer that suits him, he will not only solve his problem, but may also want to cooperate with you in the future. So this document requires a serious approach.
We consider the features of drawing up a commercial proposal for the provision of different types services. Also you can get acquainted with specific examples commercial offers of security, transport, legal, construction, repair services.
Do not forget about the basic requirements for the commercial proposal
Any commercial offer, including commercial proposal for the provision of services, is primarily a "selling" text, therefore it must contain all the elements required for this type of presentation of information:
- captivating headline;
- offer - briefly and succinctly stated the essence of the offer (“do this, get this”);
- justification of benefits for a potential client;
- call to action and contact information;
- use of graphic design elements: subheadings, lists, various fonts, possibly illustrations.
As in other commercial proposals, when offering the provision of services should be avoided:
- a detailed description of your company with details, especially at the beginning of the commercial proposal;
- uninformative headings, the most ineffective will be the phrase "commercial offer";
- complex, confusing wording in the presentation of the offer;
- epithets that do not carry a semantic load and are not proven by facts, such as "highly qualified specialists", " high level mastery ”,“ successful implementation ”;
- phrases lengthening the text, which can be easily removed from it without changing the meaning, for example, "We will be very happy to cooperate with you," "We will be happy to come to your aid," etc .: your proposal will be reviewed - business and busy people who don't need to waste precious time on "water" in commercial texts.
Features of KP "At your service"
What is the difference between commercial offers, the task of which is to induce the use of a particular service? Let's consider their fundamental features.
- Purpose of the proposal:
- if a "cold" commercial proposal is drawn up, that is, sent to all potentially interested customers, then its goal is to tell about an opportunity that may come in handy someday, and it is better to satisfy this need with this particular company;
- for “hot” personalized KPs, the goal is to inform about the nuances and encourage cooperation, highlighting the most positive moments and strengths of interaction.
- The target audience: commercial offers for the provision of services are placed on the table for executives and senior managers, who make decisions about their organization and payment.
- KP style: business-like, without familiarity, rather restrained, keeping dignity.
- Additional points:
- it is important that the commercial proposal is drawn up so that the client immediately understands that it seeks not only to sell the service, but also thoroughly understands it;
- it is great if the text of the commercial proposal will focus on solving pressing problems of the target audience or specifically the addressee;
- clear and clear identification of resources for solving the customer's problem and the benefits of choosing your company.
Examples of commercial proposal texts
In these examples, KP for rendering different types of services, the emphasis is placed on the content, the aspect of the printing design (illustrative material, use of color, fonts, etc.) is left to the discretion of the developer. The examples are conditional.
Commercial offer for the provision of security services
A BUTTON TO REMOVE DISTRESS
Console protection of any objects
Are you unwanted guests and they can be dangerous?
An unexpected nuisance will never take you by surprise if your office or store is equipped with a panic button. No matter what happens, not even five minutes after clicking, you will have a rapid response team and immediately solve a problem of any complexity.
Security agency "Panther-plus" organizes console security for retail, office, industrial premises, as well as apartments and private houses. We will provide:
- round-the-clock monitoring of the object entrusted to us from a centralized control panel in the duty section;
- upon receipt of the signal, the arrival of the armed group within 2-5 minutes.
At our disposal:
- 15 complete teams in cars dispersed in different parts of the city;
- more than 200 licensed employees aged 25 to 40, each of whom has received special training and experience in the military or security forces;
- service firearms approved for use in security organizations: pistols PKSK and Izh-71;
- special means for communication.
Additional services
By contacting the manager of "Panther-Plus" or having read the information on the official website htpp: //www.panteraplus.ru, you can familiarize yourself with the full list of services provided by the security agency:
- installation and maintenance of video surveillance systems;
- installation of office and home intercoms;
- all works related to security and fire alarms;
- armed security of the facility;
- provision of access control;
- safety during events;
- information and consulting services related to legal protection.
Call 555-55-55, and the customer service manager Petr Sergeevich Ivanenko will advise you on any cooperation issues. You can also leave a request on the website htpp: //www.panteraplus.ru, and we will contact you.
First 5 clients - 10% discount on the provision of services. Flexible discounts for regular customers.
Security agency "Panther-plus"
555-55-55
htpp: //www.panteraplus.ru
Commercial offer for the provision of transport services
Cargo transportation without problems at anti-crisis rates
Your cargo in the right place without noise and dust
Your company does not need to spend time and effort to organize the delivery of goods to any part of the country. Contact the Podorozhnik company and entrust your care to professionals.
Plantain has been operating on the domestic market since 2003. We have successfully delivered more than 150 million tons of various cargoes to all cities of our country. We do not need intermediaries: our own resources will fully ensure the safety of your cargo and its timely delivery.
By contacting us, you get:
- resources of our vehicle fleet, equipped with cars and vans of various carrying capacity;
- the ability to transport cargo from 1 centner to 60 tons to any region of the Russian Federation;
- transportation insurance;
- tracking the movement of cargo through a geolocation system.
Prices that please
Thanks to the use of internal resources and the absence of intermediaries, Plantorozhnik is able to set minimum prices for its services. For our clients, we have provided:
- the ability to transport goods on credit;
- provision of cumulative discounts for regular customers and business partners;
- the possibility of preferential rates for loading and unloading.
Attention, action! Free loading for the first 5 January customers!
Your trust is precious to us
We are responsible for the professionalism of our employees. If our drivers delivered the goods with a delay of more than 24 hours, you will be refunded 30% of the cost of services.
Call, write, come
We will answer any of your questions by phone. 123-22-22.
We accept letters to the email address [email protected], we answer around the clock within two hours.
Come to our office at the address: Moscow, st. Guards, 93, we are open 7 days a week from 8:30 to 18:00.
Commercial offer for the provision of legal services
Pay a lawyer 20-40% less
Legal support of entrepreneurial activity
The salary of a full-time lawyer is a serious expense for any entrepreneur. Meanwhile, competent legal support is a component of the success of any business.
Experienced professionals of Legolas LLC, which has been successfully operating in the legal field for more than 10 years, can handle any tasks.
Services for entrepreneurs:
- quick registration or liquidation of an organization of any form of ownership;
- changes in registration data;
- full legal services for the activities of the company;
- financial statements;
- lawsuits and challenging decisions;
- information services on civil, tax, land law;
- assistance in the preparation and execution of business documents.
The customer is always right
10 years of experience and reviews of more than 1000 satisfied customers speak of our professionalism and ability to guess the wishes of the client. Take the time to grow your business, not study regulations.
Move your legal issues on the shoulders of LLC "Legolas" and forget about them forever.
If as a result you remain unhappy with our cooperation, we are ready to return up to 60% of the amount you spent.
We cooperate with entrepreneurs from any region of the Russian Federation.
Flexible payment system
We provide discounts to regular business partners
For customers who ordered more than 2 services, the third will be provided for half the cost.
A full list of services and prices - on our website htpp: //femidalegolas.ru
Dial 222-33-44 and we will be happy to answer any questions you may have.
We are waiting for you from Monday to Friday from 9:00 to 18:00 in our office at the address: Moscow, st. Cow shaft, 9.
Commercial offer for the provision of construction services
Arkhistroy company - we build something that you will be proud of!
Short terms, quality materials, a few days
You need to build a building and you don't know where to start? " Construction company Arkhistroy will fulfill all your expectations in the following areas:
- drawing up a project of a future structure;
- a full cycle of construction services, from the foundation to finishing;
- landscape design of the territory;
- repair of premises of any complexity.
Why is it profitable for you to conclude an agreement with the Arkhistroy company?
- An absolute guarantee of meeting deadlines, officially fixed. If the construction object is not ready by the appointed date, we will refund 30% of the amount as a forfeit.
- Using only certified materials produced by European companies (we cooperate with manufacturers).
- Prices for consumables without intermediary markups.
- A staff of specialists of all profiles with special education and trained and certified at the International School of Builders in Vienna (Austria).
It is convenient to cooperate with us!
- by concluding an agreement, you make an advance payment of a quarter of the amount, the rest is paid after the delivery of the object;
- we purchase materials only with written approval or in the presence of the customer;
- the possibility of payment in installments within 12 months after the conclusion of the contract;
- we do not increase the estimate without the client's request.
Interested in cooperation?
Call 365-48-48 or leave a request by e-mail [email protected]
Sergey Eduardovich Kotenko, Client Relations Director, will advise you on any question that may arise.
We provide a 12% discount to customers who say the code phrase: “Vivat,“ Arkhistroy ”when contacting us.
Thank you for your attention!
OJSC "Arkhistroy"
Moscow, st. Avangardnaya, 12
Commercial offer for the provision of repair services
REPAIR NEEDED? WE WILL HELP!
In a few days you will enter a completely renovated premises!
You entered new house or an apartment?
Looking to get started in a newly renovated office?
Do you need to refresh and renovate the premises, make redevelopment?
IT IS NECESSARY TO MAKE REPAIRS!
The company "Craftsman" will be glad to implement it for you!
All types of work - in one company!
We carry out:
- repair and finishing work of any kind;
- plumbing and electrical work;
- installation of metal-plastic windows;
- installation of air conditioners and ventilation systems;
- removal of construction waste, cleaning of premises and territory;
- assistance in the preparation and approval of project documentation for redevelopment;
- technical supervision over all performed actions;
- post-warranty service.
At the request of the customer:
- additionally, interior designer services can be provided;
- assistance in the delivery of materials and bringing them to any floor;
- full provision of materials of recognized brands is possible.