Automotive advertising: for women and men. Creation of logos and corporate identity Creative car advertising

Most people perceive their own car as a means of transportation, sometimes a luxury item. But not everyone thinks about the fact that the car can be profitable. Moreover, passive. For this, it is not necessary to sit behind the wheel for days, work in a taxi, deliver various kinds of goods, etc.

More and more often in Russia you can find vehicles on which various advertising and marketing proposals are applied. Car wrapping really gives its result for the popularization and brand recognition.

Someone might think that these are cars, owned by companies and the brands that advertise on them. Some may indeed be directly related to a firm or organization. But also advertising on a car is a new income that is gradually spreading in Russia.

Benefit in such conditions is mutual. The advertiser receives a mobile vehicle on which his slogans, brand name, images of specific products are applied, thereby actively disseminating information. The car owner himself receives material benefits from this. Moreover, the amounts under the contracts can be quite impressive. He does not have to travel around the city on purpose, as long as advertising works. For active car users, this is not necessary.

Where advertising is applied

Posters, stickers and other variants of images of advertised products or services are always applied in such a way as to comply with safety regulations. That is, they should not block the driver's view.

Stickers can be applied to almost all stationary elements vehicle... The only exceptions are windshields.

Basically they prefer to paste over:

  • hood;
  • doors;
  • body;
  • side parts;
  • rear window.

Some people prefer to touch only one element by decorating it with ads. Others order a complete set, and then virtually the entire car becomes a mobile billboard. No matter how you look at it, a potential consumer will always notice an advertisement.

How much can you earn

The amount of remuneration for a car owner depends on many factors. Basically, payment is influenced by the following points:

  • vehicle type;
  • vehicle dimensions;
  • place of registration of the vehicle;
  • year of issue;
  • technical condition;
  • brand;
  • places where ads will be placed;
  • the number and size of advertising stickers;
  • car movement geography;
  • pricing policy of the advertising company.

The larger the car, the more noticeable the advertisement will be. Also, advertisers give preference to cars with registration in the region where the product or service will be promoted. Well-groomed cars in good quality are also a priority. technical condition... The more prestigious the brand is, the more money will be offered to the car owner. Not the least role is played by the places on which the driver will mainly move. The more densely populated an area is, the more benefit all parties will get from this.

It is difficult to say exactly how much this or that advertisement costs on a car or per month. But you should understand that an advertising block on the hood or doors of a prestigious foreign car plying in the center will cost significantly more than a small sticker on the wing on one side, applied to an old VAZ, the main geography of which is the countryside.

The range of prices for a month of movement with advertising is from 3 to 15 thousand rubles.

How to advertise

If you want to make money by advertising on your car, you should not immediately run to companies specializing in this. It is important to understand that they have a lot of offers, and it is far from the fact that it is the option with your vehicle that will be optimal for them.

The best solution would be to submit your offer to several advertising organizations at once. Step-by-step further actions of the car owner can be described as follows:

  • First, you should go to the websites of companies that have similar offers.
  • Register, follow all instructions provided by the organization.
  • All characteristics of the car must be indicated, its photographs are attached.
  • After that, the car is entered into a special database.
  • Sites usually offer options for ad units in which the company is interested.
  • The motorist chooses those options to which he agrees.
  • If the company approves your candidacy, it is required to visit the company's service center directly on the machine.
  • Advertising is applied in the service and a tracker (GPS) is additionally installed.
  • When the term of the contract comes to an end and the parties do not renew it, the stickers are removed free of charge in any convenient service of the organization.

Periodically, the motorist undertakes to send photographs of his car. This is necessary so that the advertiser can assess the current state of the stickers, and, if necessary, replace them.

Depending on which company the motorist chooses, the amount of the remuneration itself largely depends.

Not everyone knows about this way of earning money, and not every car owner will agree to such agreements. In order to attract drivers and somehow reward them, many advertising organizations provide certain advantages. This can be for car services, free car wash, travel on toll roads on preferential terms, etc.

By placing advertisements on a personal vehicle, a person can make good money on it. The main advantage here is that the way of earning is almost completely passive. You don't need to make any special efforts for this.

Many who work according to this scheme do not even change their usual way of life. They commute to work every day, take their children to school, go to the region on business, run around the city center on weekends, and more. At the same time, a product or service is promoted in parallel, information about which is applied to the car, and the car owner is charged for this. There is absolutely no problem in taking pictures of the car once a week.

Who to contact for advertising

There are several basic search options here:

  • Ask friends and acquaintances. Surely there will be those who have come across this, or know who to contact.
  • Search the Internet. The simplest, but also the most effective method... This will allow you to select at once all the organizations operating and represented in your city. Plus, the sites have the necessary information, terms of cooperation, contact details, etc.
  • Chat with drivers who have ads on their cars. Many of them will probably tell you where and how they received the relevant offer. If the driver is friendly, he will show the location of the office, share information about possible earnings.

As you can see, there are options. Don't forget the usual print mass-media and even banal announcements on poles. Start with the most obvious search methods while looking at other options.

In most large cities, there are at least a few companies that can offer you money for advertising. Moreover, these can be intermediaries in the form of advertising agencies, or the enterprises themselves or companies dealing with marketing issues on their own.

What are the requirements

In order to replenish your own budget with advertising on a personal passenger car, it is not enough just to declare your readiness to paste over the car. Companies present certain requirements, if they do not correspond, you should not count on actually passive earnings.

Each organization has its own rules, in accordance with which the implementation of advertising on a car, truck or commercial vehicle. At the same time, there are several standard requirements that are relevant for almost every advertiser:

  • The motorist is obliged to regularly use his vehicle. He doesn't have to be behind the wheel if the car is a family one. The main thing is that the vehicle is in operation.
  • The car must go on those routes that are spelled out in the contract, as well as be sure to visit certain zones agreed in advance. This is why it is important to choose the option that best suits the motorist's daily route. If you live in the suburbs, work in the same place, and under the contract you need to travel around the center, the benefit from such earnings will be extremely doubtful.
  • The vehicle should be kept clean and in good technical condition. Serious are not allowed.
  • Stickers and used blocks must be in proper condition. Care must be taken to avoid scuffs, scratches, dents. As the decals wear out, they can be replaced if the contract has not expired.
  • According to the agreement, the car owner undertakes to periodically send photo reports on the technical and visual condition of the car, as well as advertisements. Also, the requirement is not excluded, according to which the driver will sometimes have to visit the office of an advertising organization.

All additional rules and the requirements are spelled out in the contract, negotiated between the parties in individually.

Companies engaged in this type of promotion usually have a solid vehicle fleet. Moreover, each machine has its own role. If you need to promote agricultural machinery, fertilizers, seedlings and similar goods, then the main focus is on the suburbs and suburban areas of roads that pass near dachas, farmlands, agricultural enterprises. Car parts, wheels, repair services are promoted near car markets, car dealerships, parking lots, etc.

This allows us to state the following. It is not necessary to live in the city center or live in a large metropolis to earn money with advertising on cars. You just need to choose the appropriate advertising option, relevant to the area in which you travel most of the time on your transport.

How long does it take to pasting

It may take no more than an hour for pasting with advertisements on the rear window of a car. For a complex population of blocks, it takes 2 to 6 hours. Before installation, a thorough body wash is required. This is required so that the stickers sit evenly, do not bubble or begin to come off after a short time.

It is not necessary to be in the service center all this time. Many companies suggest waiting in the waiting room with coffee and watching TV, or you can go home or do other business and return to pick up your car when all work is complete. Specialists will inform you when they finish pasting.

It is worth considering one important point... Applying the stickers gives the motorist an additional advantage. This is especially true when it comes to the bonnet, wheel arch area and glass. Such films are strong enough and resistant to wear and tear. They do not harm the paintwork at all. On the contrary, films protect the body and glass from chips, scratches and other minor damages. So in fact, you get money and free body protection film.

When the term of the agreement ends, the advertisement will be removed in the service center, and after the film there will not even be any traces. From the standpoint of the safety of a personal car, this way of earning is more beneficial than just money.

What are GPS trackers for?

There are 2 main reasons.

  • Control of work. On the basis of trust, no one will pay money. After all, then the motorist can stick an advertisement, put the car in the garage for a month, go several times to different locations for a photo, and then get it from the advertiser wages... So that the company knows that their advertising on wheels really works and fulfills the terms of the contract, trackers are installed.
  • Payment depending on the areas visited. Many advertisers have this principle. The more often the car is located in areas with a large concentration of cars and people, that is, in the center, for example, or directly near the required locations, the higher the payment. If the car will mostly stand in the yard, drive on suburban roads where the number of potential audience is minimal, then the fee will be lower.

How payments are made

There are several options here. But the specific method of payment, dates and conditions for transferring money are discussed by the advertiser and.

Usually, payment is made by bank transfer. Some pay in cash at the organization's office. If the car owner is an entrepreneur or entity, then the method of transferring to the current account is used.

There are also companies that can transfer e-currency. Here the conditions of a particular company are already taken into account.

Exactly in the same way, the settlement date is discussed on an individual basis. Some people pay immediately in advance, and the balance at the end of the month. But usually payment is received at the end of the month, when you can summarize based on the number of trips, locations visited during this time by the motorist, and other points.

The question of taxation

There is an active debate as to whether you need to pay taxes for applying various advertisements to your car.

In fact, yes. Only they will have nothing to do with the car owner himself. All taxes due to be paid individualsare taken over by advertisers. That is, it is the company that ordered the pasting of the vehicle that will pay the state part of the funds.

Therefore, the amount specified in the contract is net profit... Nobody will take part of the funds as taxes and, in fact, has no right. If the company reduces the agreed salary, referring to taxes, it is better to terminate the contract with it. This is just to talk about the bad faith and dishonesty of the organization.

Who is engaged in the production of advertising

Depending on the type of activity, interested in promoting their product or service, some companies may independently manufacture advertising stickers.

But in most cases, enterprises and organizations turn to advertising agencies that carry out a set of activities. The customer stipulates his requirements, gives certain tasks and sets goals for the agency. Those design layouts with an eye to use when pasting certain types of cars.

If the project is fully approved, the search for advertising machines begins. Again, the company itself can search for car owners, how the product or product is promoted, or advertising agency... In most cases, this is the second option.

Need for ad permission

Motorists who are potentially interested in such earnings worry about whether they need to get a special permit if their car has advertisements.

In fact, it is forbidden for the stickers to completely cover the rear window, overlap the lighting devices. You cannot glue anything on the windshield.

There is a widespread myth according to which if the rear window passenger car advertising will flaunt, for this a serious monetary fine is imposed. Moreover, it continues to be actively imposed in 2019. If you completely block the view, the headlights and light, the sticker will not be, the traffic police officer has no right to apply any sanctions against the driver.

Returning to whether it is legal when advertising is on a car, in 2019 all the same standards apply that have become relevant since 2007. It was then that the new order of the Ministry of Internal Affairs came into force, which canceled the order from 1998. It concerns the placement and distribution of outdoor advertising by means of motor vehicles. All these innovations of that time led to the fact that they canceled the need to coordinate advertising with the traffic police.

Everything else is undertaken by the company that installs these stickers on the cars. No one will deliberately glue the blocks in such a way that they violate the law or pose a danger to drivers, passengers and other road users.

The main requirement, relevant in 2019, which concerns outdoor advertising on motor vehicles, is the area occupied by such blocks. They must not cover more than 50% of the body. If so, then no additional permits will have to be obtained. And even more so, no manipulations will need to be carried out by the car owner himself.

Advertising by car is a fairly profitable way of passive income. Yes, you can't make a fortune on such a thing. But if you regularly drive a car on business, consume gasoline, wear out the components of the car, then a couple of stickers will make it possible to at least exclude from the main family budget all expenses for the maintenance and service of the vehicle. Plus, there will still be earnings on top of this amount.

To agree or not, everyone decides for himself. If you choose the best conditions for yourself, 5-10 thousand rubles will definitely not be superfluous.


A car is not a luxury, but a commodity - and to prove this to the consumer, creators are constantly coming up with more and more new designs interesting, funny, creative, memorable car advertising. We have already published and - but advertising business does not stand still, wheels turn, creators give birth to slogans, artists paint, and we can only be surprised at their imaginations. Top 10 Most Creative Auto Ads - in this article, here and now.

1. Classmates


Many believe that meeting classmates or classmates - another reason to boast of your success in life, or even frankly show off. Creators from agency Ireland / Davenport (Johannesburg, South Africa) depicted this habit a little derisively: before entering elite college lined up very expensive cars, and the laconic inscription at the bottom reads "Luxury car rental". Of course, it's better to be than to seem, but sometimes you can't hit your face in the dirt.


Mercedes-Benz pleased with highly artistic advertising: prints created by an Israeli agency Shalmor avnon amichay, vividly remind of asymmetry of the cerebral hemispheres: left - rational, right - figurative. Advertising matches the solution Mercedes-Benz branding yourself through a human brain image and idea constant innovation.

3. Stranger


Advertising with cultural code - aerobatics of advertising art. These samples include a print for the company. Mazdarethinking the famous painting by Ivan Kramskoy "Unknown"often mistakenly referred to as "Stranger"... However, this does not make the picture less recognizable, and the advertisement less artistic.

4. Bus for cars


"You ran into my wheel!", "Transports, we are passing through the cabin!", "Who blew out ?!" - probably such a squabble can be heard in bus that transports cars... This funny and original image was born in the minds of creators from bangalore branch of the famous agency Ogilvy & Mather; advertised, of course, auto transporters.

5. Smoke on the poster


In order to influence the minds of the consumer, it is allowed to use not only pictures: the spectacle is always more interesting. It was noticed in by Team Detroit: on the ad he created ford cars from under the wheels of a painted car every five minutes a large cloud of smoke is emittedimitating the trademark street racing braking. The smoke release mechanism is elementary, and attracts attention very well.


This car advertisement Porshe - an interesting and original move by the company's PR specialists. Working with an audience on a social network Facebook, the company announced that the names first million users to befriend the official Porsche websitewill be immortalized on a special machine... And so they did - just a few weeks later. The advertising car went to Porsche Museum in Stuttgart, and the publicity stunt - in the golden collection of techniques of the newly born marketing social networks (Social Media Marketing).

7. Non-standard gear knobs


Everyone knows how many drivers love to decorate their beloved gearshift knob... Creative agency Y&R from Milan also drew attention to this detail. The slogan was used "Discover more modern driving" combined with archaic gearshift levers: one decorated chain mail, the other is bandages for mummification... However, many drivers would probably prefer a beautiful chainmail gear knob to a faceless modern one.

8. Infinity


This ad depicting an infinity retreating smart car, not very subtly hints at it endless perfection... Perhaps the idea is expressed too broadly to be considered a good advertising message, but the visualization turned out to be interesting. The authors - madrid agency Contrapunto from the international advertising and communication holding BBDO.

9. Ecology and Skoda



Modern car advertising is unthinkable without attempts to sell the user a "green idea" along with wheels, bodywork and spare parts. However, leagas Delaney agency from Prague formulated this idea more subtly: "Hand over old cars and spare parts for recycling"... Looking at a cute owl and a badger, you subconsciously understand: Skoda is a kind, green, environmentally friendly company... This is what advertisers need.

10. X-ray


X-ray revealed in the "guts" of the machine garden watering can... What does that mean? But the fact that there is nothing to poke outside, non-branded parts into Peugeot! This is the message of prints from sydney agency The Furnace. The idea of \u200b\u200ban X-ray of a car is not new, but the message is expressed clearly, clearly and outside the box.

As you know, advertising in modern world is also a kind of art - sometimes it costs more money to shoot a small video than one episode of a popular TV series. The recognized leaders in the field of quality advertising are. They can afford to set aside huge budgets for the consciousness of short videos, knowing that they will return in full - if not in the form of sales, then in the form of a positive reputation and widespread discussion. Therefore, creative advertising of cars is worthy of the attention of not only specialists, but also ordinary viewers who want to know interesting Facts or laugh at the subtle humor inherent in her scenes by the creators.

World leader

Winged engineers

However, Volkswagen's "arsenal" includes not only shocking, but also funny car advertisements. One of them is dedicated to the exclusive, issued by the concern. Father and daughter are driving a Volkswagen, and dad notices that the odometer has passed 100,000 miles. The daughter is not at all delighted with this, but the father says that every time a Volkswagen car travels such a distance, the German engineer grows wings.

Next, we see comical situations that occur at the Volkswagen plant - the engineers do have wings, but they grow at the most inopportune moment. To which the girl replies - apparently, when the car travels 200 thousand miles, a rainbow shines below their backs. And indeed ... Advertising tells us that most of the cars in the world, whose mileage exceeds 100 thousand miles, are produced by Volkswagen.

Motorsport classics

Of course, it has already been proven that the use of sports images is not best advertisement auto, given the universal and wise use of resources. However, there are old school firms that do not want to deviate from the dynamic image of their cars. Accordingly, such interesting videos are obtained.

Thoughtful randomness

She took advantage of the popular plot basis in the form of a "flash mob", that is, events based on a previously compiled plot, which from the outside looks like a coincidence of circumstances. At the roundabout in large city traffic was blocked, and dozens of people witnessed it. Five red BMW M235i entered the circle, which were at an equal distance from each other. Girls-traffic controllers stood at each entrance and raised the stop signs.

The professional pilots, who were seated, performed a truly mesmerizing dance, the figures of which are difficult to follow even on video. People stood with their mouths open and filmed what was happening on cameras mobile devices... The action lasted about two minutes - before the audience had time to come to their senses, the fences were removed, the girls got into their cars and, joining the drivers, drove off into the distance.

Call of the race track

And here new advertisement The Porsche Cayman GT4 will only be understood by true motorsport fans. Strange signs and inscriptions appear in different parts of the city - on the asphalt, in the parking lot, on the garage door. Seeing them, people lower their voices and quickly walk away, taking their children and relatives away. At the same time, the blurred silhouette of a sports car is always present in the field of view.

Everything is explained very simply - these inscriptions are part of the painting of the Nürnburgring race track, painted during the largest rock festival Rock Am Ring. Finally, we see the car itself, which is the main character of the video - a bright yellow Cayman in a special GT4 racing configuration. The voice-over explains to us that his driver does not need to pay attention to either public opinion or other conventions, because the main thing is the incredible sensations that it gives people.

Creativity and big budget

However, the most expensive advertisement for the car was filmed, which used the style of realism. After watching the video, you will be surprised at first - can it really be worth more than $ 6.2 million? However, one has only to imagine how the shooting was conducted, and how many takes were made until the desired result was obtained, the question completely disappears.

Honda marketers have created a unique mechanism in which the parts of the Honda Accord, arranged in a specific order, interact with each other. As a result, the movement, which began with a small gear, drives the suspension springs, the electric fan and even the speakers of the audio system. The result is the lowering of the podium on which the Accord station wagon stands, and the unfolding of the flag with the model name. Such ads for cars seem unremarkable, but you want to revise them many times so as not to miss the smallest details.

Commercial art

Of course, car ads look much better than all the ads that are shown daily on mainstream TV channels. However, even in it, only a few videos have creative potential. In addition to the companies mentioned, the leadership in this area belongs to the following companies:

  • Chrysler;
  • Tesla;
  • KIA / Hyundai.

Our work is a constant search: we are looking for solutions and forms, associations and images, materials and techniques. The capabilities of our Digimac design studio are not limited to standard tools: draw, sculpt, model, cut, glue - we work with any materials and formats.

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