How construction firms work. How to start a construction company - step by step guide. How much investment will be required when opening a construction company from scratch

Creature own business in the construction industry is one of the most profitable ways to make money today. No wonder: people tend to invest large sums in building their own houses, renovating apartments and improving their own living conditions. However, there is high competition in this entrepreneurial segment, which has a tangible impact on the work of many young enterprises.

Create your own construction company it is worth thinking over to the smallest detail: this is not so much a question of success as of the survival of the enterprise. But the game is worth the candle: by becoming firmly established in this area of \u200b\u200bentrepreneurship, you will increase your cash factor of.

The idea of \u200b\u200bstarting a construction business from scratch is undoubtedly attractive, but it can raise many different questions that nip the intentions of novice businessmen in the bud. At first, doubts arise: where to start opening a construction company? How to legalize your business? Where to get office space, where to find valuable employees, how, finally, to attract clients and advertise the company? What details do you need to consider to be successful? How do you overcome all the difficulties that beginners face? We will discuss all this in detail in the following article.

Where to begin?

So, when you decide to start your own construction company, it is worth considering, what specific activity in the field of construction do you want to do. Of course, firms with a narrow specialization will be less in demand than firms with a wide range of services. But it is not worth splitting on everything at once.

Firstly, its business, aimed at only one sphere of construction, has already requires considerable investment, and for a few, a gigantic amount of material resources will be required, which not every large company owns. Secondly, in the construction industry what matters is not so much quantity as quality. Third, the more services you offer, the more tools, workers and, accordingly, money you need. You must clearly define your direction, develop in it in order to bypass competitors. With a competent and thoughtful approach, any business is doomed to success.

Let's list the main types of activities typical for the construction industry:

Civil construction. Engaged in civil construction, you will build residential buildings, some - on a turnkey basis (that is, you start construction from scratch, and end up with a completely finished object). Civil and industrial construction includes the construction of car garages, baths, summer cottages; assembly and dismantling of buildings; site preparation for building.

Industrial construction. The direction of industrial construction controls the construction of factory buildings, buildings for industrial purposes, warehouses and other economic facilities.

Road construction. It is considered the most expensive, but complex and costly type of construction. The main customer is the state, and the tasks are reduced to the construction of new highways, the restoration of old roads, and the repair of road surfaces.

In addition, your company can be engaged in other, less complex tasks:

1. Own production and sale of materials for construction.
2. Sale of construction projects.
3. Leasing of special machinery, equipment.
4. Organization of training in relevant specialties for employees of other companies.

The options are suitable for companies that have already chosen their field of activity and have managed to occupy a niche in the construction services market. But how to open a construction company if your capital does not yet dispose to global action? There is an exit - you can start your business with interior decoration. You should not refuse to perform such work: firstly, small money brings a lot of capital over time. Second, if you find hardworking workers and establish yourself in the marketplace, you will create a customer base that will grow later.

So, the specific advantages of finishing work:

This activity always relevant: finishing is required for any room, which means that you will not be left without work. If a start-up company is unlikely to receive large orders (first it is necessary to earn a name, reputation and the trust of large customers), then almost any company is entrusted with cosmetic or even complete renovation of any premises.

You do not have to deal with the selection of employees for a long time: the labor market is full of finishing specialists. Sometimes workers even bring their own tools, which will significantly save the start-up company money. It is worth thinking about finishing if you have a fairly modest capital or do not want to risk large.

It should be noted that in order to save money for newcomers in the construction business it is worth paying attention to leasing. Leasing is a service that allows you to rent the necessary equipment: equipment, tools, etc. Leasing should also be adopted by wealthy companies: why maintain an excavator and pay a monthly salary to an excavator operator if you need it 2 times a year? In addition, if the nature of your work is constantly changing, renting new, different tools will serve you well.

Legalization (SRO)

One of the mandatory stages of creating your own company is its legalization, registration of the relevant papers. So:

First of all, we formalize the company as an individual entrepreneur (individual entrepreneur) or an LLC (limited liability company). To register the first a copy of the passport is enough, which will be certified by a notary.

For the second, copies of the passports of the founders will be required, if the founder is an organization, you must attach copies of all constituent papers of this organization. You will also need letter of guarantee (or "Certificate of title to non-residential premises", which is reserved for the office of your company). You can consult a lawyer about the intricacies.

Make sure you are registered with the tax office. If during the registration of the enterprise you were not registered there too, provide a package of relevant documents, the composition of which depends on the specific situation. Next, open a checking account.

You there must be a building permit... It is not possible to build anything anywhere if you do not have such a document. Large costs will not be required to obtain it, and the issue is made by local self-government bodies in the presence of the head municipal formation and the chief urban architect.

It is also necessary have a license to design buildings and structures. It will be needed for those entrepreneurs and legal entitiesthat have no special legal education... The goal is to provide design services.

The last such permission is license for engineering surveys during construction. It is she who permits engineering work during the construction and design of the building.

Time to clarify a topic of concern to many aspiring entrepreneurs: joining SRO (self-regulatory organization). The choice of a specific SRO depends on the organization itself, a complete list of them can be found in Unified register self-regulatory organizations of builders. After the final choice, you need to contact the representative of this SRO, who will inform you about required set documents and application form.

Within a month, the SRO will decide on your legal capacity in the construction services market: the criteria are developed by the organization itself. Example criteria - availability higher education by the specialty of the staff, the experience of the organizers, etc. But the most important point - these are the fees and contributions that will have to be transferred to the SRO upon joining. Their size can reach half a million rubles: not every start-up company can afford such expenses.

You can do without SRO in cases where you are going to be engaged in repair and finishing work, installation of lightweight structures for fencing (that is, doors and windows). Also, SRO is not required for companies building buildings no higher than a three-story building, block houses (no more than 10 residential blocks), buildings with an area of \u200b\u200bless than 1500 sq. km., as well as objects of individual housing construction, where the only family lives. Otherwise, the activity of the enterprise is considered unofficial and it is obliged to pay a fine in the amount of 50 thousand rubles or more.

Premises and staff

Let's move on to the practical side of the issue - premises for the office of your construction company. If the starting capital allows - it is better to immediately purchase a room, rather than rent it: Having spent a lot of times, you will save more than if you pay a certain amount (also rather big, as a rule) every month / year. But if you do not have the capital to buy the premises, renting will help you out.

You can rent an office yourself: find an owner through an advertisement, on the Internet, ask friends, look at the premises in the business center. Try to contact special company: it will be faster and easier, but more expensive because the company is an intermediary.

You can look for conscientious performers among friends, diligent students of the appropriate educational institutions, on the Internet, in recruiting agencies. Place ads, talk with people you already know who have the potential for construction work. You can also pay attention to visitors from the CIS countries who do not require high wages; however, the quality of their execution does not always meet high standards, which harms the reputation of your business.

However, even among undemanding migrants there are good, adequate employees who are ready to work. But beware of people who portray themselves as "jack of all trades": A competent plasterer is unlikely to be also a great cabinetmaker.

You can go the other way around and look not for quality workers among cheap ones, but cheap ones among quality ones. In general, any employee can be "trained" specifically for your company: the main thing is to have a developed management skill. Start from the level at which you will work at the moment: kindergarten is unlikely to chase after exemplary expensive European repairs, and a wealthy banker does not skimp on renovating his apartment.

The video tells about the initial actions of a businessman who wants to join the construction business.

How to attract customers?

Even a construction company with a great office and brilliant employees can go bankrupt if it does not have customer base... Among the main measures to attract customers are:

"Sarafan radio". If many people leave good reviews about your company, recommend it to their friends, then the flow of clients to the company is guaranteed. Try to offer your services to acquaintances, friends. Perhaps, at first, you will be asked to make cosmetic repairs or installation of windows - this is a worthy start.

Cooperation with companies made a name for themselves in construction market... Some of their orders can be quite large, which means that you will establish yourself in a respectable circle of customers and receive a payment more than for ordinary repairs, having given a certain percentage to the contractor. Over time, perhaps you yourself will become a contractor, receiving the same percentage at zero material costs.

Try take part in special tenders, construction competitions. It will help you to declare yourself, make a name, you just need to show initiative. Of course, participation in large tenders (for example, the construction of Olympic facilities) for a start-up company is a case on the verge of fantasy, but it all starts small: the construction of educational institutions in new residential complexes, sports grounds or shopping centers Is a great option for a budding entrepreneur.

Advertising

The classic method of creating your own big name on the market has been and remains advertising. For an additional fee, you can hire a professional PR employee, but with a certain activity and a desire to save money, you can easily do everything yourself. So, simple, but effective measures for advertising a construction company:

1. Creation of your own website. It is better to pay for this service: a website made by a professional is always visible. Your own structured website creates the image of a successful company. And a site based on free platforms often does not allow to expand, it looks inconspicuous.
2. Flyers and announcements in new buildings. Elevators, message boards are a great PR move.
3. Cooperation with shops for sale building materials, furniture, appliances. A customer who comes to buy a sink, and next to him sees your ad that the sink can be delivered cheaply and quickly, will certainly turn to you for help.
4. Internet advertising.
5. Positive feedback about your company (on the company's website, any online recommendation site)
6. Advertising in townships, villages, etc.

How to open a construction company? A businessman shares his experience in the video below.

Beginner difficulties

Business comes to success through a series of difficulties that a novice entrepreneur has to overcome: this is an invaluable experience.

So, opening your own construction company, you need to be prepared for the following:

1. Lack of solid orders at first. A construction company with a name, reputation and connections is facing major challenges. No one wants to risk entrusting an important project to a newbie.
2. The attachment large investments into the case. However, under certain circumstances (see “Where to start?”), This can be avoided.
3. Costly sRO membership. As a reminder, you won't need it for small projects.
4. Powerful competition. You shouldn't be sprayed on everything at once: be a professional in your field, look for new approaches to the client in order to be different from all other companies. Do not hope to overtake the industry giants in the first year: you risk losing a huge amount of time, nerves and money.

Opening a construction company is a labor-intensive business that requires constant attention and activity. We examined in detail where to start, how to attract buyers, how to overtake competitors and advertise the company, where to find employees, premises and legalization business activities... It is important not to be ashamed of small orders, to improve and develop your business. Think over your actions a few steps ahead, believe in your own strengths and capabilities - and success will surely come to you.

Today we will talk about how to properly start your construction business and what pitfalls there can be in this area. The advantage of this service sector is the constantly growing demand. Just imagine, every day potential clients are looking for their contractor to carry out repair work, they are eager to build their own cozy house or put a fence near an already finished house. Some representatives of the stronger sex take on this work, but not every man is able to put a double-glazed window, replace a pipe, or even drive a shelf into the wall. And, when a person realizes his helplessness in the field of construction, our task will be to provide the client with all the services he wants. You can't refuse a person who is carrying money into your hands, but you shouldn't think that opening a construction company is easy occupation and in a couple of days there will already be huge incomes. Any business is hard work and now I will explain why.

The first stage of opening a construction company - registration

First of all, we need to open a company and for this we choose the type of registration. The easiest way is to register a company as a legal entity, that is, a company with limited liability... To do this, you need to come up with a name for the company, choose its location, create the authorized capital and founders of the company. Let's analyze these points in a little more detail. The name of the company should be unique and easily recognizable - if you slightly alter the name of a competitor, it will turn out to be an ugly situation and customers will most likely refuse your services. The location of the company implies the city in which your company will operate. The authorized capital is the money that the founders have invested in the company, that is, the start-up capital that the company needs for its initial operation.
Let's summarize the package of documents required for registering a company: copies of passports of the founders of the company, information about the location of the company and the main type of activity, as well as information about the authorized capital and the method of its formation. You can register yourself, or you can pay to a special office and she will do everything herself. The issue price is 3000 rubles.

Scope of activity and permits

Do not think that if you open a construction company, you can build and repair everything at once. Construction is divided into three types - industrial, civil and road, and for each of these types you need to obtain a separate permit, have special equipment and specialists. You should not immediately rush to a huge piece of work, you still will not pull, it is better to choose the simplest and most permanent way of repair work - civil engineering. This branch of work includes the repair of residential buildings, construction of houses, garages, saunas. It is worth noting that the number of small firms on the civil construction market is increasing every year, which do not even live up to a year of their work. We're not going to be, right?
You can't just come to a person and start building a house for him, for any type of construction work you need to have a permit. At the beginning of our work, we need to obtain a building permit and a license for the design of structures. This package of documents does not incur high costs. Also, many are sure that to open a company you need to have the status of an SRO (Self-Regulatory Organization), but if we are not going to build private houses (cottages no more than 3 floors), the area of \u200b\u200bwhich will not exceed 1500 sq. M, then this no status needed.

Equipment and technology

I would like to say right away that not a single small construction company can provide itself with all the equipment for repair or construction. The main problem is the high price of specialized equipment, without which the work cannot be done. The average price of all machinery and equipment for a construction company is 20 thousand dollars and this is the minimum number of all units for the work of one team of workers. If the budget has already been spent, and the company still needs a concrete mixer or other equipment, then you can use the services of leasing companies. Leasing is, in fact, renting something. Sometimes it will be cheaper to rent an excavator than to buy one for a one-time use. Let's add to the list of expenses 20 thousand dollars - for the purchase of a car for a team of workers and all equipment.

Personnel is an important component of a construction company

Our company is small, so it is not necessary to open a large office and spend a lot of money on rent. Everything a start-up construction company needs can be accommodated in two rooms. One room will be used as a warehouse for equipment, in the second you need to put a table, a computer, a telephone and a girl with a cute voice. It is she who will answer calls, record data and create a customer base.
It is worth starting with one work team of five people. In the brigade, four workers are equal in obligations and rights, they carry out repair work. The average price of a builder is 40 thousand rubles per month, and this amount must be calculated. The fifth person in the brigade will be the foreman responsible for the quality of the work performed and the budgeting. The salary is 60 thousand rubles. In the future, when the company grows, you need to hire a professional estimator.
As a result, in terms of personnel, we get the following picture: the secretary's salary of 20 thousand rubles, 4 builders 40 thousand each and a foreman. The total monthly salary is 240 thousand rubles.

Client search

Despite the economic crisis, approximately 20% of the total population of the country spends money on repair or construction worksso it won't be difficult to build a customer base. First of all, you should use word of mouth - tell your friends and acquaintances about opening a construction company. You will be able to get a couple of orders, because any person's house has something nailed in the wrong way or the door needs to be repaired. This will ensure an inflow of small orders, but we need to grow to great heights. It is worth advertising your company at the points of sale of building materials - a person comes for a new washbasin and notices an advertisement that a washbasin can be delivered very well and with high quality for a small fee.

Summing up

Any business is a series of problems and failures that you need to go through in order to knock yourself out a place in the sun. At first, it will be difficult to find a normal place for a warehouse, professional workers and the foreman, there will be difficulties with the supply of materials and orders. Try to do everything right and do not be ashamed of small orders, because this is small, but money for the company. It will not be easy to recoup the initial paperwork, purchase of equipment, rent and salary. The equipment will cost 680 thousand rubles, registration of the company will cost another ten thousand. The functioning of the company will take 240 thousand for salaries and 8 for renting premises, and the same amount for gasoline for a working car. Don't forget about advertising. If you have a start-up capital of 940 thousand rubles, you can safely open a construction company, but only on the condition that you pay back the workers' salaries in the first month.

• Construction company from scratch

Construction in general and interior decoration in particular is very profitable business... There is always a demand for living space, as well as a demand for comfort. Therefore, the opening of a construction company istype of business, which, in the right scenario, will bring impressive income to the owner.

But it is worth considering that there is very serious competition in this area. Construction companies are ready to offer their clients a wide variety of services - from redecorating a separate apartment to building a house from scratch. The latter option is the main source of income for the vast majority of firms.

Construction company from scratch

Creating a construction company from scratch means solving many difficult issues at the very beginning of the journey.

There are at least two circumstances that deter some young builders. Consider them:

1. lack of authority in the market. Any potential customer will first look at the history of the company's development. It is unlikely that an order for the construction of premises from scratch will go to a beginner without a reputation or good reviews. Therefore, most likely, at the beginning of the activity, you will have to rely on small orders or offer significant discounts. But having established yourself in the construction market, you will ensure yourself a high demand.
2. lack of a technical base. The construction business requires a lot of investment - the tools are very expensive. They canto rent, but this will increase the cost of providing services at the exit - while competitors will work cheaper for the client.

How can these problems be solved? For example, to maximize the range of services offered. Experts, and even statistics, confirm that the more orders you can fulfill, the faster the development of the construction company will go. But here you have to find a balance: don't overestimate yourself. And pick up qualified andresponsible employees - it is they who will form the company's reputation. Monitor the market situation to be aware of all trends and prices.

How to start a construction business

The most profitable options for starting a construction business would be specialization in interior decoration. And that's why:

• a wide range of services. The decoration of the premises can be very diverse. And also such specialization is a guarantee of a stable income;
• no difficulties with the selection of personnel. Today, many craftsmen choose a narrow specialization for themselves, having thoroughly studied one type of work, because their profession meets modern demand. Take advantage of this situation and hire qualified professionals. A small bonus may be that some of these masters willingly agree to new job subject to the use of their tools;
• the reality of receiving an order. Receive orders for finishing the premises young construction company much easier than finding at least one client interested in building an object from scratch.
  

Also, a young construction company can declare itself by participating in tenders. Here, too, you need to adequately assess your strengths and capabilities. That is, it is important to understand which tenders will be focused mainly on reputable construction companies and postpone participation in them for now. Well, those tenders, the purpose of which is to choose a good contractor for the renovation of a school, kindergarten, or other organization, will be within the reach of start-up companies.

In addition to tenders, you can establish cooperation with companies that are building new buildings. Every year in the city, regardless of its size, new residential areas are being built. They also need finishing repairs. This type of cooperation can provide a starting construction company with a stable income.

Why not take part in a subcontracting program for a promising young construction company? Today it is quite important to receive part of the order from a larger company. The profit from the deal is worth it to agree to.

And also - you can build small wooden country houses. It is highly demanded and profitable.

The main activity of any company is to work on its own reputation. Good feedback customers are the key to success. They increase both the authority of the company and the number of orders. Do not be afraid to start with finishing: over time, you will be able to expand the range of work to the amount you need.

In a business plan for a construction company, you need to calculate everything down to the smallest detail. Each point of the plan should have economic justification... Pay special attention to the sources of funding at all stages of the business plan implementation.

If the entire amount for the creation of a company or its separate part is taken credit conditions in the bank, the business plan must contain in its expenditure side items on the creation of funds designed to pay off this debt.

A roughly business plan for a construction firm should have the following structure:

1. Create a price list for the construction services provided

Here it is necessary to say about the design, construction of small objects, the list of repair and finishing works. Mention about additional services: assistance in the selection of materials for repair, designer and technical supervision, etc. Describe the full range of services.

1. Find out if you can compete in the existing market

Due to the popularity of life outside the city, more and more people tend to move to a small private house - at least for the season. Analyze if there is a demand for it in your locality. Are there bona fide construction firms that can meet this demand? What can you offer while being qualitatively different from your competitors?

Finishing work. Research the construction market in your area. Are there many residential buildings under construction or planned? How are things going with the need for repairs in budgetary organizations? Are there many old high-rise buildings that may require cosmetic repairs?

Production plan:

• Company registration;
• Purchase of the necessary equipment;
• Resolving personnel issues.

The construction company must have a qualified andresponsible personnel... When it comes to workers, the employer should be primarily interested in their experience. For of this project the following employees will be needed:

• Brigadier;
• Designer;
• Workers;
  

But you need to understand that with an increase in the scale of work of a construction company, its staff will increase.

The issue with accounting will be resolved by a contract with a good outsourcing company. This will be more convenient and profitable. On the basis of outsourcing, you can also have work teams. Choose your preferred option.

1. Risk analysis.

What risks can have a negative impact on the successful functioning of a construction company:

• Lack of qualifications and experience among employees;
• Wrong choice of niche for work;
• Low demand (know how to offer your client something that qualitatively distinguishes you from competitors in the construction market);
• Lack of reliable suppliers of building materials.
  

Name for a construction company and its registration

The name of a construction company should be memorable and meaningful.

Keep in mind the following nuances:

1. The target audience. You need to be guided in choosing a name mainly by her. So, working with individuals suggests a short name for the construction company - so that it can be easily remembered. Landmark for large Russian or foreign companies requires not just a name, but a slogan. Should sound fashionable and catchy;
2. Specificity. From the name of the construction company alone, it should be clear what range of services it is ready to provide. Better to avoid abbreviations;
3. Sonority. Many business owners hold an in-house competition among those who are truly in love with what they do. Professionals often offer very interesting options.

So, the company received a name, let's talk about its registration.

For a full-fledged activity, registration for a construction company should be completed with the relevant authorities.

And before that, perform three steps:

1. Decide what it will be legal status - either individual entrepreneur or LLC;
2. Collect all the necessary documentsto the tax office;
3. Open a current account.

The registration procedure itself is very simple, you can go through it right at home. The main thing is to fill out the documents correctly. If any difficulties arise, specialists are always at your service.

You will also need to join an SRO. SRO is a self-regulatory organization of builders. Entry into it involves the submission of a certain package of documents. Within a month, representatives of the SRO will consider them and give you an answer.

When joining an SRO, a firm must make a certain contribution. This organization has a compensation contribution. It can be used to cover damage that was caused to customers when the construction company performed work.

Thus, the construction - albeit complex, but very profitable business... The main thing is to set a goal and, adequately assessing your capabilities at the beginning of the journey, to develop the scale of your activities. Do not rush and do not take on work that is not yet possible. Enlist the support of top-class specialists in the staff of your construction company and look for bona fide partners. Any business can be done by those who believe in themselves.

Turnkey construction or even just repair work is a service that will be relevant anytime, anywhere. Regardless of the economic situation in the country and the region, people buy apartments, houses and make repairs in their homes.

- this is the direction where you can quickly reach a good payback level, but subject to a competently drawn up business plan, recruiting qualified personnel and proper organization of work.

Choosing a field of activity

Before drawing up a business plan for a construction business from scratch, you need to decide on a specific direction. In general, this direction of entrepreneurship can be conditionally divided into three main groups:

• Individual construction - in this case, the work will be focused on working with private orders.
• Construction work in industrial scalethe road industry can be distinguished as a separate direction.
• Overhaul of premises, including the design direction - the development of turnkey projects is now in demand, especially in terms of city apartments.

The first two areas require not only significant investments, but also a team of excellent specialists. You also need to purchase construction equipmentthat alone is worth big money, requires qualified maintenance... Therefore, if you do not have the appropriate education and free money for such injections, it is better to start with the third direction - major repairs, interior decoration.

check in

You can register your activity as an Individual Entrepreneur or LLC. If you only intend to engage in apartment renovation, then an individual entrepreneur is quite suitable for a start. In all other cases, you need an LLC.

Required documents

The standard package of documents includes the following:

• Certificate of registration as an individual entrepreneur or LLC.
• Stamp of the company.
• Forms of contracts.
• Authorized capital.
• Statutory documents.
• Bank account.
• SRO membership documents.
• Permits from the fire inspection.
• Construction license.
• Certificates of conformity for equipment and materials used.
• Technical documentation for equipment, special equipment, materials used in construction.

The specific list of documentation will depend on what type of construction business from scratch you decide to develop.

Purchase of machinery and equipment

If at the initial stage the budget is limited, you can rent special equipment and some equipment. You can also save money if you buy everything you need on lease.

But, even if there are enough funds for the development of the construction business from scratch, there is no need to immediately buy special equipment and expensive equipment, because if the business does not go well, all this will somehow have to be sold, and this is a waste of time and money.

Consider the list of necessary equipment at the very simple form business in the field of construction - apartment renovation. To start you will need:

• Transport - it can be a van, something like a "Gazelle" for transporting building materials, tools and a team of workers.
• Professional equipment for carrying out repair work - electric drills, screwdrivers, perforators, tile cutters, circular saws, small tools - hammers, screwdrivers, pliers, tape measures and so on.
• Measuring, including levels.
• Working overalls for the brigade.

There is no need to purchase building materials in advance - it is better to do this for a specific project.

Staff recruitment

The professionalism and quality of work of your staff is practically the basis for the success and development of the construction business, even if we are talking about a small repair team. The classic scheme of this line of business in the construction industry is the following "composition":

• Electrician.
• Painter-plasterer.
• Tiler-finisher.
• Mason.
• Handymen.

If you will provide turnkey finishing of premises with the development of a design project, then, accordingly, you will need an interior designer and an architect.

It goes without saying that specialties and the number of working units in one direction or another must be selected based on the direction of activity and the scale of the company. But, when choosing an employee, first of all, you need to look at his experience and "track record".

Procedure for organizing work

How to organize a construction business? It is necessary to draw up a business plan for the project - this will and step by step instructions, a kind, and a forecast for the future, since financial calculations must be present.

An approximate plan for starting a construction business from scratch is as follows:

• Choose a business line in the construction industry.
• To resolve documentary issues - to draw up the organizational and legal form, obtain all the necessary permits.
• Recruit staff.
• Deal with equipment - rent, lease or purchase immediately at full cost.
• Launch an advertising campaign, find the first customers.

And if all stages, up to the last, are only a matter of time and money spent, then the start of work will depend on the latter - there will be no profit without clients, this is obvious. Therefore, the issues of advertising and business promotion should be entrusted to professional marketers.

Advertising campaign

It is impossible to develop a construction business from scratch efficiently and quickly without a well-developed advertising campaign. In this niche effective tools will be the following:

• Media, radio and television.
• Banners, advertising posters - outdoor advertising in busy areas of the city.
• Internet advertising - targeting, contextual, website development.

The site needs to be given special attention, since it, in fact, is your business card on the Internet, and it is there that most people spend their time, who are also your potential customers.

A little advice: you do not need to save on this and create something if only it was.
Order a website from professionals, indicate on it all the necessary information:

• Company name.
• Actual and legal address.
• Specialization.
• Completed projects.
• Duration of work in a niche, partners.
• Company management, work experience.

Also on the site you can indicate customer reviews. And since they can be ordered for the view, it is better to place scans or photographs of written reviews. It is even better if these are video reviews of customers or partners.

Don't forget about tenders, and not only private ones, but also municipal ones. At first, the delivery of several successful municipal projects will only work as a plus and will definitely bring more than one client in the future.

Financial component

Construction as a business is quite a costly business, the lion's share of the costs falls on the purchase of equipment and special equipment. Even equipment rental is far from a budget item, but with proper planning, the costs quickly pay off.

If we consider the average bill in the market with the condition of promoting the construction business from scratch, the initial costs for a year of work are approximately as follows:

• Purchase of tools - about 100,000 rubles.
• Transport rent - subject to the average rental cost of a truck at 10,000 rubles, 120,000 rubles per year.
• The salary for three employees is about 1.5 million.
• Other expenses, the amount for force majeure - about 100,000 rubles.

In total, to start a construction business in Russia, you will need about 2 million, give or take a couple of hundred thousand rubles, but it's better to write it into a business plan with a margin.

The construction business can pay off from scratch in about a year, if 3-4 cosmetic repairs are done per month, the average cost of which is 50,000 rubles, as well as one major one. Its cost for a two-room apartment with a regular layout is about 200,000 rubles.

Such financial plan, of course, approximate. At the beginning of work, most likely, there will be a low-profit time until the ad works and begins to bring customers. As the number of successfully completed projects grows, so will the number of clients. At first, your task is to earn not money, but an excellent reputation, since it is this reputation that will then be converted into good income.

In conclusion

The construction business in Russia is a profitable business, although the competition in this niche is quite tough. But, adhering to simple rules: the quality of work, reasonable prices, timely delivery of the project, will inevitably lead to the fact that your construction company will grow and bring good income.