Why does a service company need a price list of services? Price list. General recommendations What is a price list
Price list- an indispensable tool of a consultant, because it contains distribution prices for products (those for which the consultant buys goods), for samples, catalogs and printed literature, and Bonus Points are calculated. The price list is published every 3 weeks, the price list number corresponds to the catalog number. Price list No. can be seen in the title. Each consultant receives a price list free of charge when ordering.
Columns in the Oriflame price list mean:
THE CODE - each Oriflame product has its own code. It can be viewed in the catalog or on the product packaging.
DISCOUNT - Current discount for this product in the current catalog. The discount is calculated from the total cost of the product.
NAME - the product's name
BB - Bonus points are points that Oriflame gives you for your purchase of this product... Based on the Bonus Points you earned, you can take part in company promotions and receive valuable gifts and bonuses. Read more about the company's shares
OP - sales volume, i.e. product price excluding VAT. According to the sales volume, the group turnover is considered and a volume discount is paid.
DC - distribution price, i.e. the price at which the consultant buys the product from the company.
PC - consumer price is the price indicated in the catalog.
NP - immediate profit, the difference between PC and DC, i.e. how much the consultant will make money from the sale of this product.
The Oriflame price list has several sections:
... New items in the catalog - codes and names of goods that first appeared on sale are indicated;
... All products presented in the catalog;
... Catalog special offers - catalog promotions. For example, buy 1 product for 99 rubles, and 2 products for 149 rubles, etc.
... Minikatalog - sometimes an insert is attached to the catalog - minikatalog, in which you can order products with big discounts;
... Products not presented in the catalog - Oriflame products not presented in the catalog can also be ordered at the Distributor's price;
... Testers - codes and prices of product samples. IMPORTANT! The last 2 digits of the lipstick probe code correspond to the 2 digits stuck on the base of the probe;
... Exclusively for bookmaker - price on special offerwhich is valid only for Business Class members (Business Class Members are a consultant who placed an order for 150 BB in the previous catalog period).
... Wellness - price list for Wellness products;
... Oriflame corporate materials;
... Catalogs - prices for catalogs and discounts when ordering 5 catalogs or more.
Every day more and more people are interested in the changes taking place in the market of goods and services. Changes in the pricing of purchased products cannot be predicted. After all, the cost depends on many factors: the cost of materials for production, the cost of the manufacturing process itself, packaging, delivery. To be sure of the expediency of the purchase, the customer must navigate the pricing policy of the market for the goods and services offered. Trying to make the choice easier for buyers, manufacturers offer price lists of their firm or company.
What is price
The question naturally arises of what the price is. Price is a list provided by the company, with the indicated prices for each item.
Most often, price lists or price lists are used by companies that sell products. By creating such lists, the company's management takes into account all material costs for production and advertising.
What is a price-list for a modern business? Having a price list, a company representative can offer possible cooperation to a potential partner, appealing with the available prices and assortment of goods, which greatly facilitates
Where did the concept of price come from
Such a short but capacious word came to Russian from English. In the native language, this word means "price". In the 70s of the twentieth century, in the interstate standard, the price is listed as a clear list, a list of clearly regulated prices of names and short characteristics of goods.
What is price and how did this word take root in the USSR? The meaning of the word "price" is an abbreviation of the English "price list" - a list of prices. The Slavs love to cut and diminish everything, the price list was no exception.
Such a list or price list was used to sell agricultural goods (milk, fish, meat, vegetables), as well as to present goods in a favorable light (typical for hardware and clothing stores). In the USSR, there were specially endorsed lists of vital necessary goods, prices for which have never changed. An example is the favorite boiled sausage "Doktorskaya", the production of which cost three times more than the price per kilogram of finished products.
Lists in the modern world
The lists are integral part Everyday life. Faced with them, not every person can immediately understand that there is a "price list" in front of him. Price is a catalog of goods of your favorite cosmetic company, a list and cost of services of your favorite hairdresser, a menu in a restaurant or cafe. All these seemingly at first glance lists are exactly what we are talking about.
But it is worth remembering that in order to correctly and profitably invest money, you should carefully study the proposed product.
What should be indicated in the price list
As mentioned earlier, a price list is a clear list of product names, a small description and characteristics.
For example, you are looking at the price list of a construction company, choosing the right material. On the page with glass wool there will be six names of different manufacturers. Next to each should be indicated the characteristics of the product: density, layer thickness, mat length. Price per meter or per roll. Company and country of origin, delivery time when ordering. exploitation.
If any of the points of interest to you are not considered, you need to contact the manufacturer or seller for clarification. When buying, you need to follow what exactly is noted in the invoice. If something has not been agreed, then there is a high probability of purchasing poor quality product or fake.
Pricing takes place individually for each company. It is worth remembering that the cost of a quality "branded" product cannot be low.
So what is price? This is an opportunity to create long-term partnerships easily and on favorable terms. And also with minimal cost find the product you need.
When communicating with representatives of the service business of various directions, we are often faced with the need to maintain a price list of services or works. For some, this is a document of hundreds of positions, for others - a directory in which several key lines are recorded. The cost in the price list for most companies is, of course, in rubles. Some run billing in standard hours or points. In preparation for this article, we analyzed about 30 organizations - representatives of medium and small service businesses:
- maintenance of gas distribution systems;
- IT outsourcing;
- maintenance of video equipment;
- repair of office equipment;
- service of trade objects;
- Housing department, HOA, management companies, etc.
And now we can say for sure why the service company needs a price list, whether it is possible to do without it and what it should be. Let's figure it out!
Price list of services. What are the features?
In everyday life, we are often faced with the cost of certain services: beauty salons, taxis, repair work, etc. Service companies working with legal entities for agreements and contracts, price lists are the same necessity. First, they allow you to formalize interaction on a wide range of issues. Secondly, the presence of a price list increases the transparency of contractual and financial relations between the customer and the service company. In fact, the availability of such a cost guide for an organization is a set of rules that allow you to regulate specific conditions for the provision of services or performance of work in the framework of interaction with customers. Note that the absence of value or its uncertainty can be caused by the following factors:
- VIP service / one-time job. It is practiced within the framework of relationships with specific customers. Often on request.
- Execution "on order". By the way, this is the wording that can be used in the price list.
- The uniqueness of the proposal for the market.
Hierarchical price list
In most companies, the catalog of billing works or services is hierarchical.
Here is an example of a multi-level price list for repairing scanners from the website of one of our clients:
Standard hours and specifics when developing a price list
In cases where some services can be provided at different prices depending on different parameters, some service companies form a price list for man / hours. That is, the conditional “Extension and installation of batteries” “costs” - 4 people / hour, and “Consultation on the system. Basic ”- 0.5 person / hour.
Payment amount by different types and the positions of the price list may depend on the model of the serviced asset, the capacity of the equipment, the remoteness of the object, etc. In such cases, it is often more convenient to conduct billing per hour of working time. The standard hours for payment for the services provided are used in order to simplify the relationship between the client and the executing company. This practice is quite common in other countries.
Depending on the specifics of the activity, the position in the price list and its cost can be for 1 meter, for 1 circuit, for every 100 watts (as when servicing climate equipment), etc.
Our practice and research show that price lists often contain coefficients relative to the base cost. They are also included in the price list. The coefficient can be increasing, for example, due to the involvement of a specialist of higher qualifications, performance of work at night or outside the working schedule, remoteness of the object, etc. and downward, for example, in cases of batch execution or for specialized organizations.
The cost may include expenses for auxiliary materials, delivery, etc. However, often, the price of spare parts and used parts is not indicated in the price list, as it may depend on the supplier and other external factors. In such cases, this must be indicated additionally.
Many companies try to minimize their risks and costs by entering separate penalty lines in the item catalog.
Tariff and package plans. Subscriber service.
There are a large number of companies operating without a price list. Service support and provision of services are provided as part of a subscription service. In fact, such a service includes a certain set and number of services, that is, a package. It is for the package that the cost is set. Often, packages differ in the volume of included features and quality parameters: response time to a request, execution time, the possibility of an emergency departure, the schedule of services, etc. Sometimes packages or pricing plans are tied to a specific amount of time allotted or the number of jobs served (in the case of it outsourcing or software solution support centers).
Service support and provision of services within subscription fee or companies are more profitable in terms of tariffs, since they allow:
- plan the workload of employees;
- scale the business;
- increase profitability.
An example of a screenshot of the support section of another client of ours:
It is important that if package offers and tariff plans, the service company can also offer one-time work, for which there must be a price list.
Service price list and legislation. Price regulation and price caps.
For different types services and industries have a legal obligation. So,
in the HOA or management company there must be a price list for the types of services provided. Tariffs for municipal buildings are approved by the mayor's decree. However, private companies have the right to determine the cost of services independently.
According to clause 3 of the Decree of the Government of the Russian Federation of 15.08.1997 N 1025 "On Approval of the Rules of Consumer Services for the Population in the Russian Federation", the contractor is obliged to provide reliable information about the services. At the same time, he is obliged to indicate the list of services provided, prices, including the materials used, etc. That is, sometimes the presence of a price list at a company is regulated by law.
For some services and their cost, restrictions may be introduced and canceled that set the maximum price level:
Why does a service company need a price list of services?
Ufff ... Let's sum it up! :)
The presence of a formed price list is an indicator of the maturity and serious attitude of the company to the customer. Agree, the provision of services in the “on the market” format, when the cost is determined depending on the weather, mood, impudence of the buyer or the company itself, should finally become a thing of the past. The presence of a price list is, first of all, transparency in the relationship between the customer and the contractor. And taking into account the fact that the formation of the cost of services in each specific company is not the easiest process (you need to take into account the costs, prices of competitors, lay the rate of return, etc.) - this is a kind of guarantee of the quality of the entire service business. Well, and finally, the price list can be your competitive advantage, both in terms of the price component, and in the uniqueness of some positions, including additional features that increase the convenience of interaction and customer loyalty.
And, on the contrary, the absence of such a catalog of the cost of typical work speaks, among other things, of the lack of efficiency in internal processes and the lack of preparation of the company itself.
Are you a service company that works with legal entities? Then be sure to draw up your price list of services or describe in detail the possibilities of the subscription fee and the offered tariffs. Let the relationship with your company be transparent for clients, and let your business be profitable! :)
By the way, our Okdesk support service automation system has a special module for maintaining a price list and using it to form a specification of a completed application.
The price list is necessary for the buyer to examine the range and make a purchase. Therefore, the design of the price list must be approached responsibly. There are rules and regulations for compiling price lists, we will tell you more in our article.
Registration of the price list
When compiling a price list, an entrepreneur must make sure that the buyer is satisfied with the level and completeness of the information presented in it.
It should disclose the assortment of the store, should contain a brief description of the goods and products, sufficient for making a purchase decision, and, of course, the price.
How to make a price list if there are discounts in the store? They must also be indicated in the price list. Products that participate in promotions, marketing events, or have some kind of bonuses, can be highlighted for ease of perception with color, a different font, etc.
Making out the price list, one must not forget that it is for the buyer. Therefore, it should be comfortable and pleasant to read. Don't write in too small print.
The information should be detailed, but not redundant. If there are many positions in the list, and for each there will be detailed description, the document will be large, you simply won't want to read it.
The originality of the names is a good thing in order to catch the attention of the buyer, but in this case you need to be careful with creativity: it is not always justified to name traditionally famous and popular goods creatively.
In the price list, you must indicate the contact information. No matter how detailed the goods and products are, the buyer will certainly have additional questions. In this case, usually leave a phone number or address email some of the managers.
The CRM system from Business.Ru will help you to see an accurate picture of a person's needs and make successful sales of services. Collect and organize information about the customer and increase his loyalty with personal offers.
Sorting goods
Goods and products can and should be divided into categories, if necessary, especially for department stores:
1. By species.Food, non-grocery goods, stationery, etc. Each type of product can also be divided into segments. For example, food products can be divided into: dairy products, meat and sausages, bakery, confectionery, etc.
Non-food items can be sorted by segments: clothing (can also be divided into men, women and children), appliances, household chemicals, personal hygiene products, etc.
2. By types of prices. Usually prices are retail or wholesale (small wholesale, large wholesale): the first prices are higher, the second lower. That is, if a person buys not 1 unit, but a batch of small or large wholesale, the goods will cost him less.
This can be reflected in the price list, for example, it is indicated that when buying from 10 pieces, the price will be reduced by 10%.
Or, for example, you can make such a note in the price list that when buying for the total amount (without dividing into types and categories of goods, just for the amount) so many rubles, a 10% discount will be applied to the purchase amount.
Psychological prices
Price psychology is based on perception. This is best shown with an example: 1000 rubles and 999 rubles.
In fact, this is the same price: the difference of 1 ruble is not significant and practically does not affect, all other things being equal, the financial result of the entrepreneur's business.
However, this difference is significant for the buyer: the price tag with 999 rubles attracts him more than the price tag with 1000 rubles.
The difference of 1 ruble, which, in fact, is not a difference, for the buyer is a kind of border between completely different scales of the amounts of money that he has to give from his own wallet:
- 999 rubles - this amount is measured in hundreds.
- 1000 rubles - this amount is already measured in thousands.
Psychologically, the scale of price measurement in the second case is 10 times larger than the scale of measurement in the first case: thousands are 10 times larger than hundreds.
Therefore, the prices indicated in this form - 999 rubles, 1999 rubles, etc. - are more attractive for the buyer.
Marketing and retail experts say that in this case, the buyer is more willing to make a purchase, because it is easier for him to give 10 times less money.
In fact, of course, there is no difference, but it seems to a person that there is. Therefore, many experts and specialists recommend to indicate prices in this form.
Of course, this should be done in such a way that both the prices separately and the entire price list look and feel harmoniously. Therefore, the decision to use such non-round prices must be made based on the specific conditions of a particular business.
Types of price lists:
1. For the buyer. It indicates what a person needs to make a decision: to buy a product or not, if to buy, then how much. In the price list for the buyer, in addition to the price and name, there may be additional Informationcharacterizing the product, product.
This depends on the need and on specific situations;
2. Internal price list.It is for official use only. It may provide more advanced information, including information that is not intended for the buyer, but may be necessary for store employees, for example, sales managers, accountants, marketers and others.
Professional automation of retail inventory. Organize your store
Take control of your sales and track indicators for cashiers, outlets and organizations in real time from any convenient location with an Internet connection. Form the needs of points and the purchase of goods in 3 clicks, print labels and price tags with a barcode, making life easier for yourself and your employees. Build a customer base with a ready-made loyalty system, use flexible system discounts to attract customers during off-peak hours. Work like a big store, but without the cost of specialists and server hardware today, starting to earn more tomorrow.
An extended price list can have the following set of information (example):
- Name of goods;
- The selling unit price for which the goods are sold to the buyer;
- Purchase price. There may be times when managers need this information for all products, so it can be included in the extended version;
- Product cost price. In addition to the purchase price, it may include other costs that are in the business;
- Possibilities for discounts. In the extended price list for managers, you can specify to what extent they can reduce the price. Naturally, this is in the event that the terms of the store provide for dynamic prices.
Selling price list. Video
Price list in the online service "Business.Ru"
Usually the stores have enough large assortments what is for sale. Therefore, it becomes necessary to automate the process of registration of price lists.
You can do this using the well-known Excel program (free). In this case, it will be a program for compiling price lists.
It provides many convenient tools for this: sorting, columns, rows and sheets, the ability to apply formulas and the relationship between document elements and various documents.
However, using Excel is, if not a manual, but also not a fully automated process.
the term, which denotes a reference book or collection of prices and tariffs for goods, products and services, is the simplest and most inexpensive way to disseminate information about prices, tariffs or services, helps potential buyers to find out information about the services and goods offered by the company, about the product range
Information about the definition of the price list, the origin of the price list, the legal force of the price list, the profile of the organization, intrinsic value, assortment, list, reference book, purchasing power, deficit, commodity exchange, the quality of the price list goods, types of the price list, the structure of the enterprise in the price list, turnover, product exchange, payment details in the price list , application of price list, price list price, price list discount
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The price list is, the definition
The price list is,a directory or a list indicating wholesale, retail, purchasing, belt prices and (or) tariffs, systematized in a certain way, defining the parameters of the services and services provided, by groups and types, covering any list of products, for various purposes, materials, various services and , sometimes, their brief characteristics... On stock and replaced by bulletins, and in books, for example - catalogs.
The price list is reference book of prices for dishes and intended for sale to customers, as well as for the services rendered to them.
The price list isa systematized collection of prices for groups and types of goods and services.
The price list isa reference table of prices for goods and various kinds of services.
The price list isa list of prices for products of a certain nomenclature (for example, bakery products, machine tools, televisions, etc.) in accordance with the established standards and conditions for the production of these products and their delivery.
The price list is normative production-practical and (or) reference edition containing a systematized list of equipment, production operations, services, indicating prices and, possibly, brief characteristics.
Etymology of the word price list
There are several options for the origin of the price list:
From the German "Preiskurant" - catalog with, price list;
From the German "Preis" - price + "kurant" - suspension;
From German "Preis" - price and French "prix courant" - tracing paper
Formal signs of the price list
As you can see, unlike, for example, an invoice, the price list is not a document to which strict requirements for structure and content apply. Formal signs of the price list:
Document title (stock list, price list, price list, prices, price list or without a title);
An indication of the degree of completeness of the price list;
In the vast majority of cases (95%) the price list is not approved by anyone;
In the overwhelming majority of cases (94.4%) the price list is not signed;
The date in the price list is in almost all cases;
What is a price list? There is no understanding of this either in the West or in our country. It is believed that a price list is a list of prices for products of a certain range (for example, bread, machine tools, televisions, etc.) in accordance with the established standards and conditions for the production of these products and their delivery to the consumer. However, this definition reflects only the external side of the phenomenon.
Where does the price come from? Full satisfaction of the needs of society leads to the disappearance of prices (air - free, walking on the sidewalk - free, etc.). But as soon as you appear, prices for previously free (for example, paid parking lots) immediately appear.
Legal force of the price list
The legal force of a document is a property of an official document, communicated to it by the current one, by the competence of the issuing authority and the established procedure for registration. For a document to have legal force, it must have the following details:
Date of the document;
The name of the place where the document was developed, issued, adopted or signed;
Signature;
The name of the type of document (excluding letters);
Document Number.
As an analogue of a handwritten signature to give electronic document legal force is used electronic digital signature (EDS).
Areas where price lists are applied
Price lists are used in almost any area:
Hairdressing salons;
Tire fitting;
Printing house;
Beauty Salons;
Medicine.
Types of price lists
A type is a form, a kind of something that has certain characteristics, as well as a pattern that corresponds to a certain group of objects, phenomena.
General price list
The general price list includes 3 private price lists:
Price list of the market for the sphere of personal paid consumption;
The price list of the market of the sphere of production;
Salary price list (it is the salary price list that gives rise to the two previous private price lists).
Price list of the market for the sphere of personal paid consumption
Let's deal with the first private price list - the price list of the market for the sphere of personal paid consumption. What's going on in this market? If the personal paid consumption fund is defined and known (and this is so in a more or less stable statehood), then:
Better range of products manufactured by the national economy;
Better production volumes meet the needs of people;
Below the price list;
Higher rate of price decline.
Then it is obvious that the quality of the national economy and its self-regulation is quite high. If, in addition to all of the above, there is a gradual decrease in prices, then they increase continuously. Everything seems to be fine. However, if all "this good" happens in an immoral society, then cheap products become waste for the production of something more expensive. Remember how in the years of Brezhnev's "stagnation" pigs were fed with cheap bread?
Production market price list
The second private price list is the production market price list. (see product exchange diagram). It is a mirror image of the first private pricelist for manufacturing. Indeed, after all, only what is produced can enter the consumer market.
The "mirror" in this case is the price list of the cost of the qualification level and the conscientiousness of the personnel, that is, all those involved in the production of goods and services. That is, the salary price list is the "mirror" that has just been mentioned.
And again it is necessary to pay attention to the fact that conscientiousness is a derivative of morality and spirituality. Remember, dear readers of the older age (young - ask the older ones), how many "thugs" appeared in the USSR after Stalin, who carried away from work what was produced. Especially it began to flourish in last years "stagnation". "Everything around is collective farm - everything around is mine!" "What I guard, I have!"
The "institute of thugs" acquired the scale of a state catastrophe, as it destroyed the system of correspondence and the mass of commodities among themselves. As a result, this state of affairs gave rise to the formula of relations between the people and the party - Soviet nomenklatura among the masses: "They pretend that they are paying us a salary, but we pretend that we are working." The reason for this was all the same immorality, both at all levels, starting with the country's leadership, and the bulk of the people.
However, it should be said that the price list of wages, in the conditions of the dominance of the immoral concept, always turns out to be somewhat distorted, deformed, in relation to the first two. Such deformation is formed under the influence of:
Contract wages upon presentation of products ("lump sum" payment). This situation arose when managers of a certain level (especially in the lower echelons) had to pay for the work performed but at obviously high rates, since either "the deadlines were tight" or another work force was not, etc. To this end, people gathered in artels, took leave from work and went to the wilderness "for hack", where they offered their services in collective farms, state farms, logging, that is, where there was no necessary labor force.
Errors in production management.
In addition to the conditioning of these errors by the wrong choice of focus on ensuring human needs, there is a component of relations between people in production, which in turn is determined by the types of mental structure prevailing in society.
All these mistakes from all spheres of society, included in the above three components, are reflected in the general price list for all goods and services.
Mistakes in the price list - the secret of scarcity
All errors (which are reflected in the price list) in both a planned economy and a market economy appear as consumers. That is, mistakes lead to consumer competition. This type of competition is called scarcity. Deficiency (lat. Deficit - not enough):
Lack of something;
Goods that are not in sufficient quantity;
But this competition of consumers is hidden by a pyramid of monetary status (wealth) of both ordinary members of society and producers of products. This pyramid gives consumer competition legalized forms of consumption. These forms of consumption are legalized by the "law of value". Think about it, dear readers, we were told before perestroika, and they are still suggesting that "the West has everything!" But after all, the worker has one "everything", and the worker in the West has a completely different "everything"! And the difference between one and the other is not in desires, but in financial capabilities.
This thought can and should be continued. 5% of the population of the planet Earth lives in, and these 5% consume as much as 40% of the oil produced worldwide and almost 50% of all goods produced in the world. If the remaining 95% of humanity on the planet begins to live according to the American way of life, then the planet will not stand it, it will be "gnawed" in a matter of years.
Therefore, globalizers will never allow this. It is for this reason that the globalizers have made the decision to reorganize the entire world economy. For the same reason, the globalizers are carrying out a plan to discredit the United States in the eyes of all mankind. They need to "extinguish the beacon" that many countries and peoples have taken their bearings on.
Remember how in the USSR there were "our beacons" - "Stakhanovites", "Zagladovites". The administration of the enterprises created the best working conditions for them: a new machine, best tool, timely repair, blanks. Due to this, the "lighthouses" exceeded their plans, and for this they were given apartments without a queue and vouchers to a sanatorium.
And the rest of the suckers were told: "Work like the Stakhanovites, then we will give you all this." Fuckers worked with all their might, but either the machine breaks down, the workpieces are not delivered on time, the cutter is dull ... The same system under the control of globalizers operates at the world level.
Mistakes in the price list - the secret of competition
Now we will complete the consideration of the issue of the price list. We stopped at the fact that all the mistakes of managing society as a whole are reflected in the price list for all goods and services. In this case, both in a planned economy and in a market economy, the price list appears as consumer competition (there is a deficit).
This competition is hidden by a pyramid (scale, rating) of people's financial capabilities: the difference is not in people's desires, but in their financial capabilities. Outwardly, the competition of various industries for money is visible and promoted at the top of its voice. It is about her that "market people" are buzzing, saying that this competition of industries for profits is the "engine of progress."
Laziness is the engine of progress
In fact, the main thing that both the current credit and financial system (CFS) and the price list owe their existence to is consumer competition! But about this, as soon as that has been said, all both Western and domestic "economic darkness" are silent.
Economic "darkness"
Thus, we expand on the conclusion made earlier. The price list for all goods and services is a vector of error in the management of society as a whole, and it is integral to the CFS. It immediately follows from this:
The credit and financial system is a management tool capable of ensuring the sustainability of all product exchange processes in social production all goods and services and their consumption by people, even with the erroneous self-government of society;
The credit and financial system is a means of distributing production in society, with its deliberate shortage in relation to the needs of society.
It should be remembered that the FSC does not work by itself. FSC is a tool in the hands of certain people. And the work of the CFS depends on what kind of people they are, what their ideals are, what type of structure of their psyche is. In other words, the CPS depends on the chosen concept of managing all social processes, which in turn is determined by conceptual power.
Credit and financial system. Legalized robbery.
The price list is drawn up in the form of a document and approved; it can also be drawn up as an attachment to the order - in budgetary organizations.
Almost every trade company has its own price list. After all, it is the simplest and most inexpensive way to disseminate information about goods and services. The price list can be handed out at exhibitions, can be sent by mail, etc. A correctly compiled price list is an important component for.
Write at the very top of the sheet: "Price List". Add next to which type of product, goods or services the document is drawn up, its serial number. Indicate from what date these tariffs are valid. For example, write: "Introduced from December 01, 2012". Enter the name of the company next to it.
Create a price list table. In the head of the table, in the first column, write: product (service) number. In the second column write: the name of the product (work or service). Name the third column: tariffs including VAT, and the fourth can be added if necessary: \u200b\u200bprices without VAT.
Draw lines near the table - there should be as many as the product that you want to add to this price list. Enter the data into the resulting table. You can specify the product in alphabetical order or depending on prices. For example, start filling in the spreadsheet with the product that has the lowest price, and then continue to enter products as the cost increases.
Divide the price list into several tables if goods (works) are divided by purpose or their prices depend on the time of day. In this case, you can add the required number of columns. If you are drawing up a price list for services, you can additionally indicate in the table: the estimated duration of the service, the cost with the visit to the client and the cost without leaving, the provision of services in individually, urgent services.
Enter notes below the table. They may include information that will reflect when and by whom these tariffs were drawn up, from what date this document will come into force. You can indicate the amount of compensation for non-performance of work, for inadequate quality of service or goods.
Agree the finished price list with the manager and accountant. Sign and stamp the company.
The price list must contain the date of its compilation or the date from which these prices come into effect. Please note that it is advisable to have a price list not only in paper form, but also in electronic form. Try to make the price list convenient for customers. But do not print unnecessary information that can cause one or another damage to the company. Do not overload the price list with different fonts, many colors or a very long list of procedures. It is tiresome. There should be a measure in everything.
There shouldn't be many branded services. Otherwise, the idea itself will lose its meaning. If 90% of the procedures in the price list become branded, you risk causing quite reasonable grins from customers. In addition, it is very important not to deceive the expectations of your visitors. If the products on which branded services are performed are not very high level, you risk losing customers. What, then, can be said about classic services if the branded ones are of very dubious quality.
A modern, colorfully and tastefully designed price list can become a true masterpiece. Attractive "menu" design is the first step not only to the original image of the beauty salon, but also to increase its profit. Indeed, judging by psychologists, up to 60% of people are pronounced visuals. This means that most of us perceive information, first of all, visually. With a small investment in procedure illustrations, you have another sales opportunity. People want to know what they are paying for. And when they see colorful pictures, they purchase the service that really interested them.
Video tutorial on drawing up a price list
Invariant in the price list
What does an invariant mean in the price list? The price list is the current prices for all goods. The invariant is:
Self-worth (a product that has its own price);
A means of measuring the value of other goods and services.
Bananas 39 rubles \u003d 0.6 dollars;
Oranges cost 65 - 196 rubles \u003d 1 - 3 dollars;
Cherry 222 rubles \u003d 3.4 dollars;
Grapefruit 65 rubles \u003d 1 dollar;
Seedless grapes 163 rubles \u003d 2.5 dollars;
Lemon 105 rubles \u003d 1.6 dollars;
Peaches 105 rubles \u003d 1.6 dollars;
Pears 92 rubles \u003d 1.4 dollars;
Strawberries 105 rubles \u003d 1.6 dollars;
Potatoes 46 rubles \u003d 0.7 dollars;
Tomatoes 92 rubles \u003d 1.4 dollars;
Broccoli 105 rubles \u003d 1.6 dollars;
Cabbage 46 rubles \u003d 0.7 dollars;
Celery 59 rubles \u003d 0.9 dollars;
Sweet pepper 157 rubles \u003d 2.4 dollars;
Soup in a cafe 210 rubles \u003d 3 euros;
Beer in a restaurant 245 rubles \u003d 3.5 euros;
Beer in a supermarket costs 70 rubles \u003d 1 euro;
Fruit salad in the store 300 gr. 140 - 210 rubles \u003d 2 - 3 euros;
The average price of a hamburger is 210 rubles \u003d 3 euros;
Coffee in a cafe from 64 rubles \u003d 1.30;
Dinner at a restaurant per person 883 rubles \u003d 18 Canadian dollars;
Steak in a steak house 1,128 rubles \u003d 23 Canadian dollars.
Price list in China
Some examples of price lists in.
Prices for food in a cafe for locals and tourists:
Fried sausages on the street 26 rubles \u003d 2.5;
Dumplings (with beef or pork) for 12 pcs. 51 rubles \u003d 5 yuan;
Rice and fried duck at a tourist cafe 123 rubles \u003d 12 yuan.
Price list as a source of information
A quick study of several price lists allowed us to put forward a basic hypothesis. The price list as a source of information on the market allows you to obtain the following information:
Client details;
Information about its suppliers;
Information about the properties of the product;
Information about the company itself in the price list
It should be noted that not all enterprises use in their practice the distribution of price lists in one form or another (placement at points of sale, mailing, distribution at exhibitions, faxing, e-mailing, placing on the Internet, publishing in the press, etc.). P.).
Membership in associations mentioned in the price list
It is known from practice that even in cases where it is not mentioned in the price list, an organization can be a member of a trade - industrial chamber or, for example, a union of employers. Therefore, to study this issue, it is advisable to use other sources.
Presence of parent and subsidiary organizations listed in the price list
Subsidiaries are mainly mentioned when listing branches and representative offices of an enterprise in other regions. In reality, the situation may vary. The analysis carried out using data from the SKRIN system showed that many enterprises have affiliated organizations. The analysis of the companies' websites showed that some organizations are included in the structure, while this is not mentioned in the price lists. Therefore, it is better to study this issue with the help of other sources.
Payment details in the price list
By studying payment details, you can compile a more complete picture of the company (the region of registration in which the organization's current account is located, etc.), and more quickly find it in various databases by TIN, OGRN or current account.
Coordinates indicated in the price list
In the overwhelming majority of cases, the price lists indicate:
E-mail address;
The site of the company;
Representative addresses;
Telephones of managers;
Coordinates of the person responsible for a particular region or group of goods.
Guide listed in the price list
Most often, there is no mention of specific names in the price lists. Where they are, they are most often mentioned general manager, commercial director, deputy commercial director on sales. At the same time, the price lists mention one, maximum two managers. Most often, the surname and initials of these persons appear in the price lists. Therefore, the role of the price list as a source of information about the company's management is also low. For this purpose, it is better, firstly, to study the competitor's website (sections "How to contact us", often the site contains the phone numbers of the reception, department heads, press secretaries; "News", etc.), and secondly, you can just call the reception and find out the full name and coordinates of the required persons.
Enterprise structure based on the price list
In most cases, it is impossible to extract information about the structure of the enterprise from the price list. Even in cases where the phone numbers of two or more structural units of the enterprise are indicated in the price list, this information does not exhaust the entire structure of the enterprise. Most often, the studied price lists mention:
Purchase department;
Marketing and Sales;
Sales department or sales department.
In some cases in the price lists there is a mention of the specialization of managers on a territorial basis or on products.
Thus, it is also better to study the structure of the enterprise not with the help of a price list, but with the help of site analysis. In some cases, an internal telephone directory is posted on the site, sometimes the structure of the company is posted on the site in the form of a diagram. In cases where this information is not provided, it is necessary to pay attention to the sections "News" and "Vacancies" - they often slip information about individual elements of the structure of the enterprise. In addition, a visit to the firm can be useful to study the structure of the company - sometimes it is enough to study the signs on the doors to get an idea of \u200b\u200bthe structure of the firm.
Business profile of the company based on the price list
When analyzing the price - list, you can find out whether the studied enterprise is a manufacturer or product, but not in all cases. The fact that an enterprise is a manufacturer of products can be indicated by its name (the name contains the word "plant") or the words "manufacturer", "we produce", etc. This point is important, especially in the case when price lists are collected at specialized exhibitions, as well as when the price list is studied by the wrong person who originally received it. In order to determine whether an organization is a supplier or manufacturer of a particular product, a competent telephone conversation or an analysis of the site is usually sufficient.
Information about suppliers in the price list
Trading organizations in their lists most often do not indicate the products of which company they are selling. In cases where this is indicated, it is most often noted that the company is an official distributor, or an official representative of a particular plant or factories. In some cases, the wording "We offer you the products of the plant ..." is used.
It should be noted that this is the root of numerous mistakes made when analyzing price lists. Products are often compared with the same marking, but from different manufacturers. One and that product is made either in compliance with all the requirements stipulated by the relevant regulatory documents, or with disregard of some of them. Thanks to the use of low-quality components, unscrupulous manufacturers save on raw materials, as a result of which they have the opportunity to sell their goods cheaper than competitors. It should be noted that in some cases the manufacturer's name is encrypted in the product brand, and
Explore the site (sections "News", "Useful links", "Our partners"; "Regulatory materials", "Certificates", etc.);
Ask about it directly, focusing on the fact that it is the product of a certain supplier that is needed, as a result of which, in the process of persuasion, information about the supplier of the product can slip through;
Request certificates for products (the certificates must indicate the manufacturer of the product or its coordinates) or a certificate that the product is not subject to mandatory certification (the manufacturer is also mentioned in them);
Find an excuse to visit a competitor's warehouse, where to pay attention to appearance products, on tags, stickers, etc. - in many cases this is enough to identify suppliers;
Find organizations that carry out purchases in the studied firm and try to get the necessary information from them.
The situation will be significantly simplified in the event that a given client takes products from both the investigated firm and the firm that conducts this research - in this case, in the presence of informal relations, this information is usually not difficult to obtain.
Product information in the price list
By studying the price list, you can find out this or that information about the goods.
Completeness of the assortment list in the price list
Studying the price list, you can get an idea of commodity nomenclaturesold by the company. In the overwhelming majority of cases, this list is incomplete, since most of the enterprises supply non-standard products, which are problematic to take into account in the price list. When analyzing a specific price list, this situation can be diagnosed by a number of signs.
Product quality price list
In most cases, it is impossible to judge the quality of the goods offered by a particular company when studying the price list. Only in some cases, indirect information about this can be obtained by mentioning regulatory documents and certification systems. In some cases, the price lists mention that the goods are of high quality or comply with European standards without specific references to the relevant documents. Some mention the presence of fire certificates or the logos "Birmingham Torch", "Gold Star", "ISO 9000" and a number of others are placed at the bottom of the price list. Thus, it is also better to look for information on the quality of the goods in other sources: to request certificates for certain products, to search the Internet for reviews of these particular products, to purchase a small batch of products for its subsequent study.
Scope of goods from the price list
In 47.7% of cases, the product is divided into groups by field of application, in other cases, the brands of the product are listed in alphabetical order. Therefore, this information should also be sought in other sources, primarily in catalogs.
Logistic information noted in the price list
Logistic information is a purposefully collected set of facts, phenomena, events of interest and subject to registration and processing to ensure the process of drug management of an enterprise.
Warehouse or customized item in the price list
Signs that the goods are delivered on order are:
Mention that the goods are delivered under the order with an indication of the price;
Mention that the goods are delivered on order without indicating the price.
Indirect signs of a custom-made product are an extremely narrow and specific area of \u200b\u200bits application, the lack of stock of this product at the manufacturing plant, and the high cost of the product, measured in tens or hundreds of thousands of rubles.
Minimum order rate from the price list
The minimum order rate is the minimum quantity of products accepted by the supplier for production for one order item. In this case, the total order for all items should, as a rule, be not less than the transit rate. Mentioned in only 5.1%, however, this phenomenon is much more widespread.
The location of the company's warehouses given in the price list
The fact that the warehouse and office are in the same place is evidenced by two signs:
Direct mention of this;
The warehouse address is the same as the office address. In all other cases, it is not possible to unambiguously determine the location of a competitor's warehouse (s) by analyzing the price list, and for this it is better to use other sources.
Delivery of goods from the price list
In most cases (86.9%) there is no mention of the delivery of goods in the price lists. In some cases (1.4%) it is directly written that the goods are supplied on EXW terms. Therefore, the price list as a source of information about the competitor's logistics is not complete and reliable. It is better to use other sources to study this question:
Study the company's website, paying attention to the sections "News", "How to find us", etc .;
Find clients of this company, try to get the necessary information from them;
Find suppliers of this company, try to get information from them;
Visit a competitor.
It should be noted that it is extremely undesirable to use the details of non-existent companies in the work, business cards non-existent persons - this work can give a result, but it has a one-time effect, as such "James Bond" very quickly becomes familiar. In many cases, you can use the help of your customers who purchase products from a competitor. In this case, it is enough to agree with this client about a joint visit to the competitor's warehouse (for example, to receive the products ordered by him).
James Bond
Information on pricing policy in the price list
Price policy firms are formed within overall strategy firms and includes pricing strategy and tactics. 
Price list prices
In the vast majority of the studied price lists, one type of price is given. In some cases, prices have names: wholesale, retail, etc. without specifying the conditions for choosing one or another price, in some cases, several types of prices are indicated with an indication of these conditions. It should be noted that this system is not rigid and managers have the ability to control the price within certain limits.
Price list discounts
In some cases, price lists indicate the terms of provision: they are provided depending on the amount of the order, the duration of cooperation, the volume of the order, the method of payment, the duration of cooperation and the volume of the order.
Prizes indicated in the price list
Regarding kickbacks or kickbacks, due to the illegality of such methods of sales promotion, the price lists do not say anything about this, except for some cases where the price list mentioned "premiums to suppliers".
Sources and links
Sources of texts, pictures and videos
diclist.ru - collection of encyclopedias and dictionaries
vseslova.com.ua - a dictionary of absolutely all words
tochka.com - a dictionary of all economic terms
dic.academic.ru - dictionaries and encyclopedias on academician
ru.wiktionary.org - wiki dictionary of the free encyclopedia
ru.wikipedia.org - Wikipedia, the free encyclopedia in Russian
pishu-pravilno.livejournal.com - online resource live journal
tainy-upravleniya-chelovechestvom.ru - site "the course of truth and unity"
olehouse.ru - a piggy bank of tips on the site of nail design
slovorus.ru - explanatory dictionary of Dahl and Ozhegov
proz.com - translation agency, translations into
infobos.ru - collection of dynamic explanatory dictionaries
yurist-online.com - online site legal services
bse.sci-lib.com - Great Soviet Encyclopedia
images.yandex.ru - search for images through the Yandex service
myshared.ru - service of pictures, video presentations
Article creator
vk.com/dyryodhana - Vkontakte profile
ok.ru/profile/567849764451 - profile in Odnoklassniki
Com / alisse.wonderland - Facebook profile