How to open a holiday studio. Creative gift sets. Determination of pricing policy

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Profitable business can be built on the creative branch. One of its varieties is the organization of children's parties. Therefore, novice entrepreneurs are interested in where to start a business and how not to lose their invested capital?

Agency registration process

When the question arises of where to start organizing a children's agency, you need to find out whether the entrepreneur has the necessary amount. If you have start-up capital, it is advisable to create customer base for the case, and then register your business. Portfolio design and client search can take for a long time, and taxes on businesses will have to be paid. Therefore, first, clients are acquired, after which the business is officially registered from scratch.

The optimal form of the base is IP ( individual entrepreneur). In this case, OKVED 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment, not included in other groups" are selected. By choosing this profile, the entrepreneur will maximize the capabilities of the company. You need to register your business with the tax office. Better to switch to the simplified tax system (simplified taxation system). There are two tax regimes:

• Six percent of all income.
• Fifteen percent of income including expenses.

The advantage of the simplified tax system is the submission of a report only once a year.

You do not need a license to set up a children's holiday agency.

Plan for the organization of the necessary premises and equipment

An entrepreneur who opens a children's holiday agency from scratch must have:

• A car or any mobile vehicle, preferably a minibus. Since you have to travel a lot and carry various auxiliary materials;
• A room for the holidays, which needs to be decorated in an original and bright way to attract customers. You can decorate the hall with flowers, garlands, figures of fairy animals, cartoon characters and balloons... When creating themed evenings, an entrepreneur will need appropriate decorations.

Initially, you can do without an office. But later it will be needed, as it will testify to the solidity of the company. Room area - up to fifty square meters... It is desirable to have a parking area near the rented office. The room must be divided into three zones:

1. Meeting room.
2. Warehouse.
3. Managers work room.

For a successful business project, it is advisable to organize your own creative website. The creation of the portal will take from 12 thousand rubles. For monthly promotion, you need to spend about 3 thousand rubles more.

Staff recruitment for the company

When the question arises of how to open an agency for organizing holidays, then initially you should take care of the selection of qualified workers. It is impossible to work without the help of staff. Starting your business from scratch does not require hiring a lot of employees all at once. It will be enough to invite several competent specialists. Standard set:

• A manager who must control all business processes and holidays, receive and process calls, communicate with specific customers.
• A driver who knows the routes well and knows how to entertain guests on the way. He will take over the functions of a logistician.
• Children's entertainer or toastmaster, creating a festive mood.

In addition to the above personnel, depending on the job profile, the following professionals may be needed:

• DJ.
• Operators.
• Photographers.
• Florists.
• Musicians.
• Dance groups.
• Animators, clowns.
• Pyrotechnics.

You will need a children's party organizer. His responsibilities include:

• Creature children's script and agreeing it with the parents.
• Clear layout of all details.
• Search and supply of costumes for members of the children's event.
• Decorating the hall for children, drawing up a festive table menu.
• Cleaning of the premises after the children's event.

It is advisable to agree in advance with the chefs on the preparation of high-quality and tasty food. You should also pay attention to freelancers. If something happens, they will help the entrepreneur with children's slogans and a script.

Organization of financial investments in activities

Basic expenses when starting a business:

• Rent of premises (about 300 thousand rubles).
• Necessary equipment (musical equipment will be expensive: microphone, subwoofers, mixing console). A lot of costumes are needed for children's parties, trampolines - 200,000 rubles.
• Salaries to employees (from 500 thousand rubles).
• Fare.

The opening of a children's holiday agency is not just a team of talented animators. Here it is necessary to think over certain concepts of the case. The amount of initial capital can range from $ 10,000 to $ 100,000 - it all depends on the capabilities and imagination of the businessman. But you can always start a business with a minimum start-up capital. The help of friends and relatives in organizing children's parties will help build a client base. The agency earns 10-15% commission from small orders and 3-5% from orders of large companies. If a company receives several orders for 40 thousand rubles a month, and subsequently from 6 orders for 70 thousand rubles, then in a year the business can pay off completely and bring a good profit. However, this business is seasonal. Summer is a rather unprofitable time of the year. Since most of the children are sent to health institutions or taken to rest.

Useful information on the case

Finding clients for business development should start in your area. It is enough to send colorful postcards to all homes. Later, you can take a more serious approach. There are several types of advertising:

• Distribution in children's educational and entertainment institutions. Here you need to coordinate your actions with the owner or director of the institution.
• Through your own portal.
• Marketing by phone.
• Direct marketing or direct marketing (direct communication between the client and the performer).
• Departure of managers to enterprises for negotiations.

Do not forget about the agency's regular customers, arranging holiday parties and distributing discount or promotional coupons. You can come up with a special incentive system for each client. You must always think one step ahead of your competitors. This business is creative and therefore unpredictable. You need to focus on large companies, organizing corporate events for the children of employees. Recently, the organization of science parties for children has become popular. At these parties, children are taught about science and experiences in an entertaining way.

You need to grow your agency for organizing children's parties gradually. If the businessman stands still, the clients will get bored and they will find a more creative entrepreneur. Having thought about how to open a holiday agency, an entrepreneur must answer the following questions:

• What I want.
• What is needed for this.
• What do I have.
• What's missing.
• Where to get it.

The name of the event agencies also plays an important role.

First of all, the customer pays attention to the name of the company.

An original and funny name will be remembered faster than a banal one. A profitable business based on organizing children's parties is easy to start with enough activity and desire.

The children's party agency is one of the few businesses that can be built practically from scratch, relying on the enthusiasm and organizational skills of the project initiator. At the same time, there is a chance from a modest entrepreneur to become a full-fledged organization with a large staff of professional performers in the person of animators, photographers and video operators, designers, DJs, showmen and so on.

The scope for thought in this matter is simply enormous! Here are just some of the services that the firm can provide:

• Duty animator - this service is often ordered by children's cafes and restaurants; places where parents take their children to celebrate their birthday.
• Express congratulations - the animator arrives at the appointed place and time (to the house or cafe) and congratulates the birthday person in the original genre.
• Themed parties is an interesting and fun mini adventure for kids (pirate, Hawaiian, cowboy, gangster parties, etc.).
• Show programs - educational activities that will captivate the hearts of children: a bubble show, a fire show, a scientific and chemical show, a chocolate fountain.
• Turnkey holiday. Full organization of the event: script development, choice of premises, distribution of invitations to guests, selection of a festive menu, ordering a cake, decoration balloons etc.
• New Year's greetings from Santa Claus and Snow Maiden and much more.

This business is actively developing, the competition is growing every day. This is directly related to the growing popularity of the service. The average check from a small order is 7,000 rubles, of which about 4,000 rubles remain for the business owner. Large vip orders average RUB 50,000 and earn about RUB 20,000. More or less promoted agency conducts 100 - 150 small and 5 - 6 large orders monthly. Potential profitability from 500 to 700 thousand rubles. per month.

There are also some limitations. When opening an agency, it is important to assess the so-called market capacity. This indicator directly depends on the number of city residents and their average income. According to statistics, it makes sense to open specialized agencies for children's parties in cities with a population of at least 200 thousand inhabitants. It will be extremely difficult to earn good money in small towns due to the lack of the proper number of orders. Here, such services can only be provided as additional services in a traditional event agency.

Organizational matters

“To test the market, at first, the company need not be registered,” advise some market players. Advantage similar business this is the point that you can test your strength with minimal losses. The first orders are usually received from social networks and through friends. You can always find a suitable reason ( New Year, Children's Day, birthdays and more). It is not necessary to take money at the same time - the main thing is to make the first portfolio (photos, videos) and get good feedback... This is more valuable.

The same can be said about the office: you should spend money on renting and arranging premises only after proper promotion of the organization. Costumes and props are perfectly stored at home, and meetings with clients and potential executors of orders (animators, photographers, etc.) can be initially held in coworking centers or ordinary cafes. Renting a workplace in a coworking center will cost about 1,500 rubles. per week (~ 300 rubles per day). Similar establishments operate in almost every regional center.

As soon as stable orders arrive, you can register a business. It is enough to register an ordinary individual entrepreneurship. Although it seems to some that the "agency" must be registered as a legal entity (LLC). But that might be a waste money (registering and maintaining an LLC is somewhat more expensive than an individual entrepreneur). Registration requirement legal entity will appear only when large corporate orders go (when the company needs to pay VAT).

Suitable OKVEDs for the agency of children's parties: 92.3 "Other entertainment and entertainment activities" and 92.7 "Other activities for the organization of recreation and entertainment." The simplified tax system can be used as a taxation system. This will relieve the company of the obligation to pay income tax, VAT and property tax.

Qualitative approach

The competition among agencies for organizing children's parties is more than high. Especially when it comes to large cities... “There are many theater universities in Moscow that train thousands of actors. Not all of them manage to find a job, so there are more animators in the capital than guest workers, ”says a project participant“ Business youth»Vlada Chizhevskaya.

Therefore, it is very important to learn how to stand out from this “crowd”. You need to take into account any little things that will eventually form a general opinion about your company. Reliability is one of the first indicators in the agency's work. We must try not to leave calls unanswered, to please every client. Only discipline and clear organization of the process can give results.

The next point is the quality of services. You shouldn't skimp on appearance animators and buy shabby, used costumes and life size puppets. “We sew all the costumes ourselves, and they turn out to be really cool,” says Vlada Chizhevskaya. By the same principle, the use of banal costumes, like Cinderella and Aladdin, will not work. You won't be surprised by this anymore. Give them something modern, like Minecraft, Winx, Peppa Pig, Benten and others.

The selection of performers (animators, showmen, photographers, etc.) is another important step towards building a profitable agency for children's parties. It is necessary to cooperate with those people who love their profession with all their soul and heart. If a person likes this business, he will do it with full dedication. Children always feel this, and therefore their parents feel. Only in this way the agency will begin to recommend to other people, and there will be many repeated orders.

Advertising is the engine of progress

You can search for basic orders via the Internet and word of mouth (advice and recommendations from customers). The World Wide Web provides many opportunities for the development of a company. With the advent of decent income, you should definitely create your own website. A large share of orders in large cities comes precisely after viewing the agency's website. The page should contain vivid photos, videos from the celebrations, information about the work of the company and personnel, information about awards and achievements. It is important to keep a separate category with reviews. Sometimes you can ask clients to write a positive impression of the service provided.

Some part of the budget can be spent on contextual advertising in Yandex Direct or Google Adwords. It will be very effective. As proof, it's worth looking at the number of searches. For October 2015 the phrase "birthday animators" only through Yandex tried to find about 19 thousand times (across Russia). In Moscow, such a request was searched 5,539 times, in St. Petersburg 1,732 times, in Rostov-on-Don - 663 times:

If, according to the search results, your site will go to the TOP-3, calls and orders will certainly be there, you just need to make a high-quality resource.

Seasonal factor

Children's holidays, like any other activity, have a seasonality. Most of the orders fall on the pre-New Year days, holidays, orders are steadily going in spring and autumn. But in the summer, when all the kids are leaving for camps and villages, the number of orders is sharply reduced.

“In the very downturn of the season, I decided that I definitely needed to rent an office, a lot of money was invested in advertising, and advertising investments in the off-season were wasted. As a result, at the end of the summer I was stranded, ”says Vlada Chizhevskaya. Therefore, it is better to wait out the periods of recession calmly, not being sprayed on unnecessary actions. This will save you money, and then autumn is not far off.

Approximate investments for opening a full-fledged agency of children's parties

• Deposit for renting an office (40 sq. M.) - 30,000 rubles.
• Cosmetic repairs - 50,000 rubles.
• Purchase of furniture and office equipment (including purchase of a high-quality camera) - 150,000 rubles.
• Purchase of costumes, life-size puppets and props - 100,000 rubles.
• Advertising budget (website creation and promotion, outdoor advertising) - 150,000 rubles.
• Training, development of communication scripts - 30,000 rubles.
• Business registration and other org. expenses - 50,000 rubles.

Total - 550,000 rubles.

Video - an example of a successful business (project "Business Youth")

Today, many aspiring entrepreneurs are turning their attention to business related to organizing holidays. This is due to small investments, minimal risks and the ability to get good profits. Such a business is especially popular in large cities, where both individuals and large companies turn to such agencies. In this article, we present detailed business a plan for organizing holidays, which will allow the project to start correctly.

With the right approach, the business of organizing holidays will be a good way to invest. Despite the high competition, this project is highly profitable and can bring very serious income.

Pros and cons of business ideas

Having decided to open an agency for organizing and holding holidays, it is important to analyze the pros and cons this project, in order to correctly assess the risks and opportunities for business development.

1. High demand. Today there is a tendency in the provision of such services and more and more people want to see the holiday bright and colorful. You cannot do without the appropriate equipment, decor, the work of leading and professional designers.
2. Regular customers. Despite fierce competition, creativity and quality will help build a loyal customer base.
3. High profitability. With well-built marketing strategy and professional staff, you can quickly reach a payback and a good profitability.
4. Minimum investment. This will allow a person to enter the market with minimal savings. The biggest cost item in this business will be advertising services.

Disadvantages:

The main disadvantage of such a project is high competition, which is due to wide demand.

In order to stand out against the background of competitors, it is very important to correctly define your target audience, recruit a staff of professional creative people and instantly track all fashion trends in this direction.

List of agency services

This business is associated with the provision of services for the organization of various events, celebrations, theme parties.

Depending on the target group chosen, it is important to determine the direction of the agency's work.

It can be weddings, corporate events, children's matinees, fashion shows, exhibitions, conferences, etc. You don't have to stay in one direction. To attract customers, it is better to use several options at once.

Today, clients want to receive a turnkey service, so I offer the organization of holidays and various events, it is very important to think over everything to the smallest detail.

Market analysis

In the business of organizing holidays, it is very important to correctly define your target audience. The format of the business, the channels for finding clients and promoting the studio will depend on this.

Analyzing competitive environment, pay attention to the following points:

• children's age;
• the main activity of the studio;
• schedule;
• list of services;
• price niche.

Competition is certainly one of the main risk factors for any entrepreneur. The possibility of promoting in the market, attracting customers, etc. depends on its level. Many newbies make a serious mistake by ignoring this external factor, in which they make a serious mistake. This does not allow to correctly correlate the potential of a business and assess its weaknesses.

IN this segment one should immediately take into account the high competition. This is due to the demand for these services, the ability to reach a good income and minimal investment.

Determining the target audience

When starting a business, it is important to understand who your services will be designed for: for the economy category or premium.

The number of specialists, the level of repair, the choice of premises and service depend on the correct definition of the target audience. Analysis of the competitive environment will help determine in which price segment there is a deficit and it would be advisable to occupy this niche.

Conventionally, customers can be divided into three groups:

1. Wealthy. For such clients, the originality of the presentation and the name of the company are very important. They are willing to pay big money, which allows many ideas to be realized. By choosing this group people as the main target audience, you can expect a good income. Just keep in mind that the amount of investment, the level of professionalism must be appropriate.
2. Average income. This the target audience will ensure income stability. As a rule, such clients clearly know what they want and are ready to pay for highly qualified personnel, for quality service.
3. Economy option. This audience will not bring a lot of income, will not allow you to reveal your creative potential due to a limited budget, business, but the investment here can be the most minimal.

Determination of pricing policy

In order to enter the market and occupy your niche, it is necessary to correctly determine the pricing policy and offer the consumer the best price-quality ratio. This criterion is taken into account by the client when selecting such studios.

If your main competitor will be large studiosthat have been operating on the market for several years, bet not on price reduction, but on the provision of branded services. You need to focus on creativity and quality. Typically, large companies have large advertising budgets. As a rule, the main clients here are companies that order corporate events, so their budget is quite large.

If you plan to occupy a middle niche in the market, and the main competitors will be small companies providing services to individuals, then you should focus on the price. But it is not recommended to understate the price either. By offering the lowest price on the market, you simply cannot maintain a staff of professionals. And the personnel in this business plays a big role.

At the stage of market analysis, it is important to perform a SWOT analysis that takes into account external and internal factorsinfluencing the success of the firm.

Strengths

• the possibility of an individual approach;
• a wide range of services;
• advantageous location;
• actual and original ideas;
• excellent service level;
• minimum investment.

Weak sides

• lack of experience in the market;
• strong competition;
• lack of regular customers.

Capabilities

• business development and branch opening;
• creating your own website;
• high profitability;
• the ability to cover a large segment of the market;
• a possible increase in demand in general;
• the possibility of implementing additional services.

• price fluctuations or dumping by competitors;
• the emergence of new directions for competitors.

In addition to this plan, draw up a table that will allow you to analyze and identify the risks and opportunities of the project.

Study the factors of competitiveness according to the following criteria:

• individual approach to clients;
• range of services;
• price policy;
• reputation;
• location of the studio for organizing parties;
• schedule.

Organizational plan

In order to launch a project and successfully enter the market for organizing holidays, the following points must be completed in stages:

1. Register a business.
2. Find a room and conclude a lease.
3. Purchase furniture and office equipment.
4. Hire staff.
5. Organization of advertising.

Business registration

To do business in this direction, a simple registration of an individual entrepreneur will be enough Therefore, the process of paperwork will not take much time.

The business registration scheme is as follows:

1. Submission of documents for opening an individual entrepreneur.
2. The choice of the form of taxation.

An application, passport and payment of a fee of 800 rubles are required.

As for the form of taxation, experts recommend choosing a simplified one.

• passport of a citizen of the Russian Federation;
• iP registration certificate;
• a document confirming tax registration;
• premises lease agreement;
• medical records of employees (in the event that you hire staff);
• permission of the fire service and sanitary and epidemiological station.

Search for premises

Premises in this business play a role rather from the position of demonstrating their status, rather than serving to attract customers. As a rule, clients contact such studios by phone, via the Internet, etc.

Despite the fact that most of the orders you will receive by phone, the absence of an office can cause serious concerns for the client in your reliability and competence. It is very difficult to interest the client during the on-site negotiations. It's difficult to take all the catalogs with you, show examples of work, etc.

In the event that a client comes to a meeting at the office, he should see the style and interior renovation, which corresponds to the price range that you expose for your services.

An excellent option would be to choose an office in the city center. You should not rent a room on the upper floors, it will be difficult for visitors to find you.

It is necessary to purchase good quality furniture for staff and clients, office equipment, printers, copier. If you are planning to demonstrate your services to clients, then consider the options for its implementation. This can be a large TV screen or a projector.

Pay attention to a bright and original sign that not only grabs the attention of clients, but also demonstrates the level of creativity and quality of your studio.

When choosing a room, you need to pay attention to the following factors:

• rental price;
• long-term lease;
• whether utility bills are included in the rent;
• permission to place outdoor advertising.

The premises should be located in an area with good transport accessibility. If you decide to save on rent and rent a room in a residential, industrial area, this will not have the best effect on the company's reputation.

The studio staff for organizing parties is a key success factor, so be very careful when selecting specialists. The profit of the company depends on how creatively and harmoniously they can cope with projects.

In organizing such a business, a very important role is played by form style, which is expressed in the little things. In order to give the center an overall stylistic focus, it would be wise to order T-shirts for all the staff involved in organizing the events. This serves as an additional advertisement for the company and allows guests to quickly find their bearings at the celebration where the studio workers are.

In addition to being creative in completing tasks, employees must be well versed in client psychology. Indeed, in this business, the most important thing is to correctly understand in what style the client wants to see his holiday.

Also, the staff must have a pleasant appearance and excellent communication skills. This will allow them to quickly establish contacts with customers, identifying a need.

• creativity of thinking;
• sociability;
• the ability to understand people;
• stress tolerance.

Besides these personal qualities, of course, experience in this area and professionalism are required. In accordance with the selected range of services that you plan to implement in your project, you will define a list of professional skills that the employee must possess. These include the ability to work in graphic editors, the ability to compose advertising texts and slogans, to work with promotion in social networks, etc.

To start a business, it will be enough to hire several managers who will oversee projects. Narrow specialists can be hired from outside. This will allow you to reduce salary costs and gradually build up a base of professionals with whom you are comfortable working. Subsequently, with the expansion of the business, it will be possible to invite these specialists to your staff.

Equipment purchase

In addition to equipment and furniture, which are necessary for organizing the work of the office, you will need to buy equipment for events.

This list clearly depends on the selected event. For example, if you have chosen weddings as your main specialization, then you will need:

• flower arch for a solemn wedding ceremony;
• equipment for the photo zone;
• artificial flowers;
• mat for the "young";
• attributes for an exit ceremony;
• musical equipment, microphones, etc.

If you want to focus on children's parties, then you will need bright costumes, toys, and stationery for the events.

It is very important to constantly monitor fashion trends and purchase the appropriate equipment and suits in order to offer customers a really high-quality and relevant service.

Marketing plan

Given the high competition in this segment, advertising should play a big role.

To attract customers, standard methods are suitable:

• creation and promotion of your own website;
• center promotion through social networks;
• partnership programs (kindergartens and schools, photo studios, children's stores);
• radio and TV advertising;
• outdoor advertising.

A powerful marketing strategy will quickly build trust and build awareness.

Don't rely on word of mouth in your first year. To develop a base of regular customers, you will need at least one year.

As practice shows, the most difficult moment is keeping interest, rather than attracting.

Pay close attention to a bright and creative sign. Remember, creativity is the key to your business success. Therefore, the sign itself should already speak about the level of the agency and its potential capabilities.

In order to enter the market, you may have to hire an experienced specialist in the field of service promotion, who will deal with advertising through social networks, organize advertising campaign through outdoor billboards, announcements in transport, etc.

Video. Startup agency for organizing events

Financial plan

This part of the document is drawn up last, after the format of the business has been determined, the market has been researched and the SWOT analysis has been carried out.

All these data make it possible to clearly draw up a cost estimate and decide how much equipment and material must be purchased to implement a business idea.

This section should contain the following items:

• description of funding sources;
• calculation of profitability;
• cash flow forecast;
• identification of risks.

We plan investments and expenses

In order to open an agency for organizing holidays in a metropolis, you will need at least 500 thousand rubles.

The cost estimate can be presented as follows:

• registration of an enterprise - 5000 rubles;
• rental of premises - 300,000-400,000 rubles per year;
• repairs - 50,000-60,000 rubles;
• utilities - 1800-2000 rubles per month;
• office equipment - 60,000 rubles;
• equipment - 100,000-200,000 rubles;
• advertising - 100 thousand rubles.

Income

If everything is clear with the item of expenditure, then the part with calculating income for many start-up entrepreneurs causes certain difficulties.

It is important to correctly assess the price of the provided service in order to maintain competitive positions, not to reduce profitability and at the same time attract customers.

Consider some seasonality this business, which can significantly tell on the agency's profitability. Seasonality allows you to vary the price tag.

So, during New Years holidays, wedding season, on March 8, the price for services can be twice as high as in the rest of the period.

Be sure to develop a loyalty program that will help you build up a loyal customer base. This is especially true with large customers who apply to the agency to order corporate events, conferences, etc.

The discount can also be provided to customers who order the service 3-4 months before the appointed date. This will allow you to properly schedule work and prepare for the event.

In the first few months, the agency will carry out no more than 3-4 orders.

The average check of 1 order is 30-50 thousand rubles.

With a well-developed marketing strategy and high professionalism of employees, the workload of the studio with orders in 6-8 months can grow 4-5 times.

Therefore, by the end of the year, the agency will be able to reach an income of 800-900 thousand rubles per month.

With a planned income of 1 million rubles, the average payback period of the project is 6-8 months.

The advantage of this business is the absence of profit margins, which is why the agency is characterized by high profitability - about 65%.

Over time, you can expand your staff, master new directions and introduce new types of services. At the same time, there will be no need to expand the office, purchase new equipment, etc.

Video. Party business

• Common misconceptions
• Organization costs
• Cost and payback
• Business registration

Children's birthday, for its organization, parents are ready to pay impressive amounts, so this profitable business, in which, moreover, you do not need to invest a lot. But despite its apparent simplicity, it requires knowledge of certain nuances. How to make money on organizing children's parties and where to start this business? We have considered all the questions in detail below.

Common misconceptions

It is immediately necessary to abandon common misconceptions and stereotypes. The main one is that you need an office to organize holidays for children from scratch. It will be replaced by a website where photos and videos of the events will be posted.

Important! You should not steal such materials from other resources. This is quickly figured out by clients as they often browse through many of these resources when choosing an animator. Accordingly, it is necessary that children's party attracted the attention of customers. This requires a bright, emotional, non-standard idea of \u200b\u200bholding a celebration or event.

Today it is quite difficult to surprise with something, so you have to take care of programs for children in advance. Have a good move on the organization children's day birthdays will be holidays with animals, soap bubble show is in demand. A win-win option is the costumes of your favorite cartoon characters of kids. At the same time, clowns have somewhat lost their relevance, and you should not focus on them. Business success here will bring a variety of proposals.

So why can you do without an office? Clients often agree on everything over the phone, and holidays are organized with a visit to the house, to a park or to a cafe. Therefore, the office becomes a warehouse for props. A large closet or pantry at home is perfect for this. An office is needed if a company or organization has a staff. And here you can do without it - to work in the telephone mode.

The second common misconception is that organizing and holding a children's party is easy. In fact, this is a titanic work that requires imagination to write interesting scenarios and the ability to implement them. Business will not work if you do mediocre, boring productions. Word of mouth will quickly spread negative reviews, and even a powerful, aggressive, well-thought-out advertising campaign cannot fix the situation.

Organization of children's parties from scratch requires knowledge in the field of:

• psychology;
• acting skills;
• governorship or pedagogy;

The latter will be a good help for finding a common language with children. It is very important. Professional skills in applying makeup will not interfere. For business to become successful, a children's holiday must be held with a soul. It should be partly a hobby, not just a source of income.

Perhaps you will be interested in: Coffee to go as a business - where to start

Organization costs

Holding children's parties does not require significant financial investments. The main expenses are inventory and costumes, you can buy or sew them yourself. The second option will save you money. The material part will require about 200,000 rubles, with a trampoline 230,000 rubles to begin with.

It should be remembered that this business requires constant replenishment of the wardrobe and updating of holiday programs. This is the only way to turn a children's party into a fairy tale, build up a clientele, bypass competitors and provide a stable income. Here you need to be a professional and constantly research the market in search of new ideas and come up with them yourself.

In the process of work, it is necessary to set aside part of the profit for the purchase of new suits and equipment. This is a smart, forward-looking business investment.

In order for the organization of holidays to be efficient, it is advisable to have a cargo-passenger or a car... Used models cost from 500,000 rubles and more.

Cost and payback

Organization of a standard children's party - a standard animated costume program costs 2900 rubles. Thus, with a workload of 3 events per week, the costs will pay off in 6 months.

But a children's party will cost 15,000 rubles if the animator shows tricks and works with birds, for example, parrots. The program with a rabbit and a raccoon is 6500 rubles, and the price of a show with dry ice, which lasts 30 minutes, is 7500 rubles. It turns out that when fully loaded, the business will bring in impressive income, but how to make money quickly and a lot? You should attract customers.

1. Outdoor advertising: bigboards, citylights, banners, posters.
2. Distribution of leaflets with a discount for a children's party. It can be a costume performance.
3. Advertising on the Internet: thematic forums, social networks, third-party resources, city sites.
4. Announcements in newspapers and other media.

First, you need to attract the attention of potential customers, make them buy the service, and then keep them with the help of high-quality event organization and stimulate advertising among friends and acquaintances. This will require painstaking work in terms of mastering new skills, tricks and creating programs. The advertising campaign will need to invest about 500,000 rubles. This is a weighted average, but you can spend less if the budget is limited.

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Business registration

To work without worries, you need to register your business - to obtain the status of an individual entrepreneur. Where to start this process? You should immediately decide on the taxation system. Organization and holding of children's parties is best suited to the USN or the Simplified System, it is subdivided into 2 objects of taxation:

The registration itself is carried out according to the standard scheme. A package of documents is submitted to the tax authorities at the place of residence:

1. Application for registration of an individual entrepreneur - form No. Р21001. This is a 5 page document.
2. Copy of the passport.
3. The back of the receipt, indicating the payment of the state duty. Its size is 800 rubles.

Registration of an individual entrepreneur is carried out within five working days in accordance with the law.

This is all that I wanted to tell you about how to start a business on organizing children's parties. As you can see, starting an event company is not too difficult, it is much more important to come up with an idea that will interest potential customers!

Articles

To start a thriving business, you need to find the area that is most in demand at the moment.

This is exactly what the agency for organizing holidays belongs to. This is an original and profitable business that is actively developing in the modern market. Where to start in this area?

Official registration

Perhaps, it is difficult to imagine a more interesting activity than organizing holidays. The business plan for such a case begins with the cost of obtaining official documents giving permission to conduct business. First of all, you need to register as a legal entity or an entrepreneur (your choice).

To determine the form of a business entity, consult a qualified lawyer. For example, choosing an LLC, it will be possible to include in the papers the founders-partners who have invested an equal share of the investment. The form of legal entity does not require such founders.

Basic documents for registering an enterprise include a charter, an application to the registering authority; an LLC will additionally need to provide information about the founders and information about their meeting. You also need to pay a state fee. The registration procedure is carried out in the tax service, social and compulsory health insurance funds.

Room selection

Before you create an agency for organizing holidays, you need to decide on a place office space... It is there that clients will place an order, come to get acquainted with the portfolio and actors, and communicate with the director of the company. As such a territory, you can use both a specially designed apartment and a rented office.

The company can be located anywhere, but it is much more convenient for clients if it is located near the center and directly from the places where the parties will be organized. The business plan should take into account rental costs, which may be slightly higher than using the premises in a residential area. But in the central part of the city there will be a much denser flow of people, which means that the number of potential customers will be higher, which will justify the costs.

Advertising promotion

When opening an agency for organizing holidays, you need to immediately think about advertising. It is worth developing advertising brochures that can be distributed to mailboxes, left in stores, beauty salons, cafes and restaurants.

In addition, you need to make business cards, post posters around the city and think over a celebration dedicated to the opening, where potential customers can immediately be convinced of high level the quality of the services provided. Without all of these measures, a business can face a period of downtime in the first weeks of its existence.

Staff recruitment

How to start a holiday business? Another point is the selection of employees. These should be talented artists of different styles, for example, a clown, singer, theater actor. In addition, you will need a script writer who will come up with texts for the holidays, taking into account the requests and wishes of customers.

Part sample works must be created in advance so that visitors can familiarize themselves with them and make sure that such a style suits them. You will need a dresser who will look after the stage outfits, and possibly sew new ones. You will need a make-up artist, a secretary, and a manager. At the initial stage, when a holiday agency is not yet in great demand, one and the same person may be responsible for different areas of activity. For example, the dresser may well be responsible for the make-up.

List of services provided

A ready-made business plan for organizing holidays should include a description of the events that the company will hold, as well as their estimated cost. The average agency offers its clients the organization of children's parties, such as matinees, organizes parties for individuals, plans leisure evenings, as well as seminars and conferences.

For each of these proposals, there should be a ready-made turnkey script, by which clients can judge the approximate course of events at the event ordered by them, and a list of actors or animators with their photographs. If possible, the customer should get to know and communicate with them in advance.

What is required for the office?

There may be very little office equipment. To successfully conduct business, it will be enough to have several computers with an Internet connection, as well as a fax and a photocopier. The office can accommodate managers who will work with the client base.

To organize parties and events, you will need equipment such as projectors, projection screens, stage assemblies, and a car. In addition, it will be impossible to do without audio and video equipment, for example, microphones, amplifiers, speakers. All this can be rented for the first time or purchased a second-hand product.

Partnership opportunities

To reduce costs in the first few months of operation, as well as get a free source of advertising, try to find a firm to partner with.

A company that works on decorating rooms and halls for celebrations and theme parties is ideal. Such a partnership will save money with a small start-up capital.

Customers will be able to order a package of services at once, which is convenient for both them and you. And if the partner company has already established itself in the market, this will be an additional incentive for your company to be successful. By posting information about the services of a partner company on business cards, advertising brochures and Internet sites, you can distribute information about your agency to an impressive number of potential customers for free.

Hiring people is not worth trying to save money. A dissatisfied team may well fall apart, since this field of activity is favorable for freelancers, and many actors will find work without problems. It doesn't require a holiday agency at all.

The business plan can be cut in rental or printing costs, but staff should not suffer in any way, this is the only way you can create a strong and friendly team... Take a simpler approach to some of the work moments, because cooperation with creative people does not imply a strict schedule. Unplanned situations will arise constantly, no organization of holidays can do without it.

The business plan should allow for deviations and innovations taking into account this particular feature of this business area. Be prepared for the need for constant investments, at the first stage they are simply necessary for the growth of your business. Try to learn to think creatively to cope with seasonal demand. Discover new directions, look for corporate clients.

Just do not grab onto all the cases at once, it is better to ideally work through one scenario after another. Corporate trainings and private events are a separate business idea. Organization of holidays for such clients leads to a world of great profits. It's not enough to get into it, you need to constantly invent and surprise. We can say that this business is very difficult, but also exciting at the same time.

Work with clients

To keep your business afloat, it is not enough to perfectly arrange your holidays. The business plan should include the costs of a website that will be created with the assistance of professionals. This virtual page will be a visual representation of the creative that your agency is capable of, so you shouldn't underestimate its importance.

In addition, for the constant growth of the number of customers, it is necessary to make so-called hot calls: the company's employees must attract people to thematic promotions and exhibitions, distribute business cards, and then call after preliminary acquaintance. For regular customers, consider the possibility of discount programs and special parties.

There can be no trifles in this, it is important to approach communication with all types of customers outside the box. Gifts for the holidays, video presentations of scenarios - all marketing methods will be good for drawing attention to your agency and making it stand out from all others.

Start-up costs

To start, not so much money is required, the amount of five thousand dollars will be enough. Some of these funds will go to employees' salaries, while the rest will have to be spent on suits, cosmetics and equipment. The third part will be aimed at renting premises.

If funds allow, it can be purchased, but such expenses are no longer included in the budget start plan. A laptop on which it will be possible to show customers videos from events already held by the company will not be superfluous.

Having bought all of the above, you can confidently start working in the field of organizing holidays. If you are creative and able to find your own creative approach, profits will not slow down, justifying everything that was spent on the agency in the first months of its existence.