HR consulting as an element of HR services development. HR consulting. on the development of marketing programs

Recently, the following forms, or directions of personnel consulting, have been very popular:

Recruiting staff Is a complex of measures (search, recruitment of applicants, selection of candidates, recruitment of personnel), focused on filling vacancies at the customer company with competent specialists.

Outsourcing - the transfer of certain business processes or functions by the organization to the service of another company specializing in the relevant field. HR outsourcing - transfer of a number of functions related to personnel management to an external partner. In Russia, most often outsourcing is given to such HR functions as search and selection of personnel, training and development of personnel, assessment and audit of personnel, HR administration, accrual of salary, monitoring labor market, development of staff motivation programs.

Outstaffing - removal of the employee from the staff of the customer company and registration in the staff of the provider company (recruiting agency), while the employee remains in the same workplace and performs the previous duties, and the provider company takes full legal responsibility for the staff, including the management of personnel records , accrual and payment wagesas well as tax deductions.

Leasing (rent) of personnel - provision of temporarily vacant personnel to the customer company for short-term and long-term projects.

HR audit is a system of consulting support, analytical assessment and an independent examination of the organization's personnel potential, its compliance with the goals and development strategy of the organization; includes an assessment of personnel processes (planning, recruitment, selection of personnel, adaptation, motivation, training and development, etc.), org. structure and assessment of qualitative and quantitative characteristics of personnel.

Headhunting (executive search), or "direct search" -service for the selection of senior executives, top managers, high-class specialists in a rare profession for the customer company.

The cost of this type of service is 15-25% of the candidate's annual income. Having received an order, consultants do not sort through thousands of sent resumes, but they themselves go to the people they are interested in. First of all through personal connections, recommendations of former clients, as well as due to market knowledge, which allows you to identify the right specialist. Then they lure the found candidates to the customer company.

Outplacement -the method of soft, loyal dismissal, a system of measures to facilitate the employment of laid off employees; includes working out a resume, drafting cover letter, preparation letters of recommendation, training in job search methods and interview behavior, counseling on labor law, psychological support, individual counseling, trainings, etc.


An interesting option for outplacement is the so-called "confidential" or "closed" dismissal. "Closed" outplacement is the dismissal of a high-ranking employee who does not suspect anything about it. The firm "orders" the employee to a recruiting agency, and several interesting proposals are prepared for the candidate, which he cannot refuse. As a result, the employee himself happily leaves the company for a new interesting job.

Assessment Center -is a technology for identifying certain business, personal and professional qualities employees, their knowledge, skills, and abilities during the sequence of assessment activities in order to determine the compliance of the staff with the goals, strategy, corporate culture of the organization, formation personnel reserve, determination of directions and forms of personnel training. The assessment criteria are competency models based on the definition of key requirements for the position.

Shestakova E.V., Prytkov R.M.

HR consulting and audit

Introduction

The textbook is intended for conducting lectures on the discipline "HR consulting and audit". It is structured in accordance with the work program of the academic discipline.

HR consulting and audit is a specialized type of activity that is associated with project, information, consulting support for various processes, as well as activities for an independent expert assessment of activities. This series of lectures is presented as a complete course that provides basic and conceptual knowledge of the basic facts of the consulting and audit process. Theoretical and methodical preparation, obtained on the basis of this tutorial, is part of a comprehensive program for the training of auditors and consultants in consulting services. Considering that consulting is a relatively new concept for Russia, the relevance of this educational material is obvious.

The process of mastering lectures of the discipline is aimed at the formation of elements of the following competencies in accordance with the Federal State Educational Standard of Higher Professional Education and OOP in the direction of training 080400.68 - Human Resource Management, master's program Human Resource Management:

a) general cultural (OK):

OK-1: the ability to develop one's general cultural and professional level and independently master new methods of work.

OK-2: the ability for analytical work, the ability to carry out research and innovation activities in order to obtain new knowledge, the willingness to apply this knowledge for peer review real management situations.

OK-3: possess the tools for research, receipt, storage, processing and presentation of information, readiness to use research tools to solve the assigned tasks.

b) professional (PC).

PC-4: possession of modern technologies of personnel management, and their effective (successful) implementation in their professional activity.

PC-16: the ability to analyze the socio-economic efficiency of the system and personnel management processes and use its results to prepare decisions in the field of optimizing the functioning of the personnel management system or its individual functions.

PC-37: Ability to conduct benchmarking and other procedures to assess the contribution of the HR service to achieving the goals of the organization.

PC-41: the ability to prepare reviews, scientific reports and scientific publications on topical issues of personnel management.

The manual contains the following sections of the course "HR consulting and audit": the subject and content of the discipline "HR consulting and audit"; professional consultants, technical task, analysis of proposals of consulting firms and the price of consulting services; principles, process, control, effectiveness and efficiency of counseling; theoretical basis audit; personnel audit methodology; practical work HR auditor.

The study of these provisions will allow the student to prepare for the exam and more clearly check the knowledge of individual questions during the semester, contributes to the assimilation of the features of personnel consulting and audit, and will help in making optimal decisions in the conditions of using consulting and audit tools.

1 Subject and content of the discipline "HR consulting and audit"

1.1 The concepts of "personnel consulting", "personnel audit" in the system of personnel sciences. Subject, objectives, goals and methods of consulting and audit.

1.2 Historical overview of management consulting.

1.3 Business Services.

1.4 The concept of consulting activities. Types of consulting services.

1.1 The concepts of "personnel consulting", "personnel audit" in the system of personnel sciences. Subject, objectives, goals and methods of consulting and audit

Consulting (English consulting - consulting) - the type of services provided to corporative clientsinterested in optimizing their business.

HR consulting (personnel consulting) is a type of activity that includes a set of measures for the analysis of personnel, diagnostics of legal and clerical correctness of registration personnel documents and proposals for eliminating violations (personnel audit), assessing the compliance of professional and personal competencies with the duties performed, the level of employee loyalty, etc.

Audit Is a type of professional activity for the independent assessment of an organization's operations. The word "audit" originated over two thousand years ago and comes from the Latin "audio", which literally means "he hears" or "listener".

HR audit - this is comprehensive assessment human resources and systems for working with them for their compliance with the goals and strategy of the company, as well as identifying the reasons (with an assessment of their impact and significance) of problems in the functioning of the company, with subsequent recommendations for bringing the human resource management system and / or human resources into compliance with business needs.

Consulting activities include an analysis of the client's existing business processes, substantiation of the prospects for the development and use of scientific and technical, organizational and economic innovations, taking into account the subject area and characteristics of the client's business. The consulting company (consultant) undertakes to increase the client's profit by n% for a certain period. For this, the consultant is delegated broad powers, up to including a specialist consultant with the right to make strategic decisions in the management of the client company.

Consulting company - a company providing services for market research and forecasting, development marketing programs, assessing the effectiveness of projects, creating and transforming organizational structures, finding ways out of crisis situations, assessing the value of objects, as well as many other problems. The specialization of companies providing consulting services can be different: from narrow, limited to any one area, to the widest, covering a full range of services in this area.

When conducting personnel consulting, the current state of the personnel system and its potential are assessed, the optimal proportions between management and executive personnel are identified, and the effectiveness of the human resource management system is analyzed. This type of consulting helps to solve the issues of distribution of powers and responsibilities, selection of employees for leadership positions, building prospects for the development of each employee and all personnel in general.

The subject of personnel consulting may include all processes related to the development of methods for motivating personnel, salary systems in an organization, job descriptions, HR workflow, etc.

Personnel audit subject - the effectiveness of the system for the formation, use and development of the organization's labor potential or the effectiveness of the personnel management system.

Within the framework of personnel consulting, it is customary to solve the following tasks:

- organization from scratch of the activities of the personnel service;

- improving the efficiency of the existing personnel management service;

- development and optimization of individual procedures for personnel management: documentation support personnel management; search, selection and adaptation of personnel; personel assessment; incentive and motivation system; education and development.

HR consulting provides:

- increasing the efficiency of the personnel motivation system by optimizing it, taking into account the individual characteristics of the company and the needs of employees;

- the formation of the corporate culture of the enterprise by analyzing the traditions, rules, norms existing at the firm and bringing them in line with the strategic goals of the organization's development;

- assessment of the company's personnel potential by the method of diagnosing the individual psychological characteristics of employees and groups. On the basis of the diagnostics, criteria and procedures for assessing the effectiveness of the personnel's work are developed;

- increasing the efficiency of the personnel management system by identifying problem areas and values, as well as by unlocking the potential of individual employees and departments as a whole.

Based on the information received, measures are developed to develop and improve the organization's management system.

Personnel audit tasks:

1) finding problems in the field of personnel management;

2) ensuring the compliance of the required results, the volume and directions of the ongoing efforts to manage personnel to the system of external and internal situational conditions; ensuring compliance of the strategy and policy of personnel management with the strategic goals of the organization;

Audit, consulting in the field of personnel is already a familiar thing: heads of companies, large corporationsunderstand that it is necessary. In the context of a change in the general scientific, business, management paradigm, the performance indicators of an enterprise are determined not only by productivity.

Among the parameters by which business efficiency is assessed are the characteristics of personnel, total human potential, the level of training of employees (whether it corresponds to the strategic goals of the organization). The intellectual capital of a company is the most important value, therefore its diagnostics, development of measures to improve the motivation system, staff assessment requires priority attention. Personnel audit is necessary in conditions of serious competition, limited resources, situations associated with the merger, division of business.

In Russia and in the world, it has become a common tool for monitoring the work of organizations. Includes assessment procedures:

· The existing structure of personnel management, its effectiveness;

· Compliance of personnel with the development goals of the company;

· Correctness of documentation - from the standpoint of legal requirements, the basics of office work.

In order for problems and their causes to be correctly diagnosed, and recommendations for management to be specific, valuable, accurate, it is necessary to follow the principles of personnel audit and consulting. This is the foundation for the activities of specialized experts involved in the work. The principles are divided into:

· Related to the audit itself - they must be observed by the experts on inspections;

· Concerning the construction of personnel processes - they are associated with functional interdependencies, the need for intra-firm coordination;

· Aimed at achieving consulting tasks (principles of joint problem solving).

PRINCIPLES OF CONDUCTING A PERSONNEL AUDIT

In order for the personnel audit to be effective, carried out with the minimum possible, sufficient expenditure of time and effort, it is necessary that specialists adhere to the following principles:

· Professionalism - the opinion of the auditor should be supported by specialized education, "freshness", relevance of knowledge. In order to meet the requirements, a specialist constantly needs to improve his qualifications, practice, and solve more and more complex problems.

· Objectivity, independence from outside opinions, private judgment or private assessments. The auditor must be impartial, be able to make decisions on his own, be resistant to unreasonable data, and not accept characteristics that are not supported by data on faith. This is expressed in the need to develop self-control - to be free from situational factors (mood, success or failure, well-being).

· Honesty - fraud, deliberate (even accidental) distortion of facts and data must not be allowed. The auditor guarantees the truth of the conclusions, the fact that they are based on correctly collected, complete, complex primary information.

· Credibility. When assessing, it is necessary to take into account only the real level of knowledge, possession of the "subject", skills. The key factor is the completeness of the performance of duties by the employee.

· Work in accordance with international law. In addition to national legislative acts, it is necessary to ensure compliance with international standards.

HR audit and consulting should be comprehensive, agreed between the participants in the procedures, take into account the strategic goals of the client company, and other factors. This will allow an analysis of the organization's work.

PRINCIPLES FOR BUILDING HUMAN RESOURCES

Consultants, auditors should evaluate the quality of documentation (make recommendations for correcting problems), build a hierarchy, work processes to improve the efficiency of personnel management. Due to the increasing specialization, division of duties, and the increasing complexity of organizational structures, it is necessary to precisely coordinate operations in time, to "link" all employees and their activities with each other.

The principles of HR audit and consulting in assessing work processes are as follows:

· Interdependence - not a single workflow should take place in isolation from others, it is necessary to ensure integration, smooth "flow" of operations into each other;

· Rationality - "necessity and sufficiency" of the process, it should not have unnecessary procedures, each employee, action serves a clear purpose;

Economy - the format is minimal necessary costs, temporary, financial, any others;

· Interchangeability - in order for work processes to be carried out continuously, it is worth excluding their stoppage due to the disposal of individual "elements";

Communication - you need to ensure continuous feedback, taking into account the reaction, opinions of employees, management.

The latter principle defines additional tasks for consultants. They must ensure that staff work together, otherwise the return on their work will be less than expected.

PRINCIPLES OF WORKING TOGETHER ON TASKS

HR consulting among all tasks solves the issues of joint work on the situation, the positive perception of changes by the staff. In order to correct the shortcomings and problems identified by the auditors, to be “painless”, the following principles must be observed:

· Reality - orientation to work in specific conditions. For each action, the existing restrictions, the interests of all parties (parallel departments, contractors, etc.) are taken into account. Thus, the ideas of the participants must be “grounded”.

· Controllability - the process of movement towards the result must be controlled. All participants need to accept the changes, understand how they happen, why.

· Attractiveness - each participant should strive to achieve the set goals. This means that staff need to be encouraged to change, to encourage initiative, the willingness to "work on mistakes."

It is important to develop mechanisms for motivating, informing staff, legal support... Management should have indicators for assessing the quality of employees' work and personnel policy.

BDO Unicon Outsourcing offers HR audit and consulting services. Industry experts adhere to fundamental principles. The quality of work is confirmed by more than 350 successfully completed projects. BDO Unicon Outsourcing - 25 years of experience and expertise to protect your interests.

Transcript

1 BULLETIN OF BELGOROD UNIVERSITY OF COOPERATION, ECONOMY AND LAW UDC Agaeva A.N., Cand. econom. Sci., Associate Professor of the Department of Marketing and Management Belgorod University cooperation, economics and law Ledovskaya M.E., Ph.D. econom. in Economics, Associate Professor, Chair of Marketing and Management, Belgorod University of Cooperation, Economics and Law APPROACHES OF PERSONNEL CONSULTING TO ADVANCING THE TRAINING AND TRAINING OF THE PERSONNEL OF THE ORGANIZATION which should be adhered to when implementing a consulting project. The classification of HR consulting services according to the degree of their need for clients with examples specific types consulting. Keywords: HR consulting, personnel, professional development and training, consulting project. The Russian HR consulting market has been actively growing for more than 20 years, Russian consulting companies prefer to provide services in many areas, while maintaining specialization in two or three types of services. The specifics of HR consulting, focused primarily on the tasks of the client organization, leads to the fact that most consultants provide non-standard services, therefore it is not possible to evaluate HR consulting services by simple comparison, there is no way to compare the prices of various consultants, since this will require a significant time from the client and information disclosure. In this regard, the quality of personnel consulting as a service is often perceived depending on its price. On the other hand, personnel consulting, like no other type of consulting, in its effectiveness is associated with the level of involvement and interest of the staff of the client organization in the successful implementation of the consulting project. It is appropriate to pay attention to the fact that the quality level of personnel directly affects the competitive capabilities of the organization and is one of the most important areas for creating competitive advantages. Certainly, the range of tasks solved in the framework of the consulting approach to improving the efficiency of the organization includes maximizing the use of the potential of employees, developing, supporting activities aimed at creating conditions for their fullest return in the labor process and intensive development of their abilities. Let's give in the table the classification of HR consulting services provided by various firms, distributing services according to the degree of their need for clients. The consulting approach to the process of professional development and training of personnel, as a reflection of the organizational philosophy of management, should be closely interconnected with all other areas of the organization's work and provide their support. However, the learning process itself creates a prerequisite for

2 Actual problems of economics links for solving urgent management problems due to the fact that personnel master both new approaches to performing work and the knowledge and skills required for work. Classification of consulting services according to the degree of emerging needs of clients Table Degree of need for consulting Necessary High Medium Low Conventional name Consulting required regulations Consulting that helps to avoid the "problem" Consulting aimed at increasing profits and developing production and reducing costs Consulting aimed at developing production and increasing the degree of enterprise manageability Personnel testing, improving product quality, reorganizing the production and management system Examples of types of consulting HR record keeping audit, appraisal consulting of the entire subsystem of personnel management or individual sub-processes, confirmation of compliance of personnel processes and documentation with legislation, industry rules (certification, standardization) Consulting services in the areas of selection, recruitment, assessment, personnel training, team building, socio-psychological climate management, conflict resolution, assessment work and motivation, transfer and dismissal Services for the assessment of human resources, personnel assessment procedures (assessment center). Determination and planning of personnel needs, the formation of profiles of specialties and professiograms, taking into account the characteristics of the customer's activities. Assessment and optimization of processes, structure and technologies of personnel management. Development of corporate culture Development of programs aimed at preserving the health of personnel, increasing the level of work safety Innovative personnel consulting Analytical personnel consulting In addition, activities during the implementation of a consulting project related to professional development and personnel training are designed to convey important information about the culture and values \u200b\u200bof the organization to students , contribute to the formation of the required attitudes to work in this organization, to strengthen the desired patterns of behavior and increase the degree of commitment of personnel. One of the key principles for the implementation of personnel consulting for personnel training is the transfer of employees to training, which has both planned, structured, systematic and intra-company characteristics. At the same time, it is important that on the part of the organization's management, the costs of professional development and training are not perceived from the standpoint of personnel costs, since in this case they must be minimized. Training costs should be perceived in terms of human capital investments that add value to assets. Like any investments, they pay off within a certain period, and investments no longer require reduction, but effective management, including through the use of personnel consulting. 2012, 4 225

3 Agaeva A.N., Ledovskaya M.E. For the processes of personnel development and training, an erroneous approach to the formation of a request for personnel training is common. It manifests itself in the fact that the head of an organization, turning to a consultant to conduct staff training, orders a final service, most often associated with one or another type of training or audit and certification of managers and specialists. From the point of view of personnel consulting, first of all, before signing documents on conducting advanced training and personnel training, within the framework of the received request, the HR consultant needs to work with the client's request, develop it. At this stage, it is appropriate for the consultant to ask the customer a question of the following content: "What organizational problem do you want to solve by conducting this type of training?" As a result, at this point of preparation for the implementation of a personnel training project, as a rule, the customer is worried about the low level of achievement of organizational goals, the inconsistency of the actions of departments, employees in them, their inability and unwillingness to work for a common goal. In this regard, one of the fundamentally important stages in the preparation and implementation of a project within the framework of personnel consulting for advanced training and personnel training should be preliminary organizational diagnostics in the form of in-depth interviews with heads of departments. The results of diagnostics will help to reveal the prerequisites for misunderstanding by many managers and employees of the goals and objectives of their activities, as well as their insufficient motivation to cooperate with each other. Based on the formed and structured training goals and objectives, it is necessary to determine the desired result as accurately as possible and fix it in the project documentation. At the same time, to determine the outcome criteria, it is possible to use common methods, for example, such as key performance indicators, within the framework of the balanced scorecard methodology. Detailing the cyclic training of the organization's personnel and the work of the consultant at each of the stages of this process, in our opinion, it is appropriate to adhere to the following algorithm (Fig.). At the diagnostic stage staffing problems the organization aims to highlight the problem of professionalism (for its solution through subsequent training), in the future it is necessary to set training goals for the entire block-modular system and coordinate them with the management in order to ensure the achievement of the training goals by the participants with the subsequent identification of the achieved and unattained goals and understand reasons that prevented the achievement of some goals. From the point of view of personnel consulting for professional development and personnel training, the content of training programs for different categories of personnel is largely determined by the goals and strategy of the organization as a whole, as well as by the analysis of the professional activities of employees, during which work functions are identified and knowledge, skills and abilities are established. necessary for the successful fulfillment of the relevant professional tasks. In the process of developing a consulting project for personnel training, in our opinion, it is necessary to take into account the following principles: 1. Explaining information to students about the mechanisms and channels that provide complete and timely feedback on the assessment criteria, on the intermediate and final effectiveness of their training. 2. Practical development of the acquired knowledge and skills both during training and in the immediate future after it. 3. Ensuring the transfer of acquired knowledge and skills into working conditions, the possibility of their full use. 226 BUKEP Bulletin

4 Actual problems of the economy Stage 1 Diagnostics of the organization's personnel problems 1. clarification of problems associated with an insufficient level of professional training; selection of the highest priority personnel problems Stage 2 Coordination of learning objectives and design of a block-modular educational process Algorithm of personnel consulting Stage 3 setting goals for a block-modular training system; coordination of learning objectives with management; planning intermediate learning objectives (objectives for modules); staging learning objectives (within each module); analysis of the characteristics of the composition of the participants in the context of the planned goals; selection of training forms (methods, technologies, etc.) for tasks, taking into account the characteristics of the students; development of a specific training program (for the next module in more detail, for the next more abstract); linking the program of the first module to dates and terms Conducting training; creating motivation for training among participants in this module; implementation of the main part of the curriculum of this module; summing up the training results in the first module together with the trainees; self-analysis the results of this module; creating motivation for the participants to learn in the next module of the block-modular system (return to the first point of this stage) Stage 4 Analysis of learning outcomes comparative analysis of goals and learning outcomes together with the participants; development of recommendations to participants for further professional development; independent analysis of the learning outcomes of participants in a block-modular system Fig. Algorithm of cyclical stages of personnel consulting in training the organization's personnel 4. Actual demand for learning outcomes in the process of work. 5. Formation and maintenance of high motivation for learning, the creation of an intra-organizational norm to learn. 2012, 4 227

5 Agaeva A.N., Ledovskaya M.E. 6. Comprehensive accounting of the initial level of knowledge of students. Applying HR consulting approaches to professional development and training in planning a project and training processes, its further implementation and diagnostics of the results obtained, in our opinion, it is necessary to constantly compare and verify the available data on the following levels: the level of professional skills (skills management system) does training lead to the practical development of the business processes of a given organization, how concrete and technological it is, whether it becomes the result of an employee's “can”. “The great purpose of education is not knowledge but action,” wrote Herbert Spencer. However, high-quality training only at the level of professional skills, without a motivational component, has a dangerous effect as its consequence: training of personnel for competitors; the level of interesting activity (knowledge management system) does the training support the interest, “want” the employee, his motivation for involvement, for the readiness and ability to solve business problems. If a person is interested in an activity, it makes him acquire knowledge and develop skills. Here it is important for the manager to understand the simple idea that the motivating force for the employee should first of all have the very activity that the person is engaged in in the organization, and that maintaining this basic motivation is the concern of the management; alignment with corporate goals and strategy whether training strengthens the employee's “trust”, whether it strengthens corporate ties, whether it works to strengthen the company's image. By positioning the knowledge generation process as the basis for organizational learning, giving it a cyclical or spiral nature, an organization is able not only to open up new activities, effectively using the existing resource base, but also to significantly increase its competitiveness in the long term. 7. However, we have found that in most projects implemented by Russian companies, consulting through training is undeservedly ignored. The use of this form affects directly the subject of management and allows not only to help in solving managerial problems, but also to train top management in methods of solving managerial problems. Moreover, this approach will increase the ability of personnel to adapt to changing socio-economic conditions and market requirements, reduce staff turnover, maintain and disseminate among employees the core values \u200b\u200band priorities of corporate culture. References 1. Agaeva A.N. Integration counseling as an adoption tool management decisions // Bulletin of BUPK S Magura M.I. Organization of training for company personnel / M.I. Magura, M.B. Kurbatov. Moscow: ZAO Business School Intel-Sintez, p. 3. Rozdolskaya I.V. Knowledge management as a complex process of identification and development of intellectual key competence of business entities and increasing their competitiveness / I.V. Rozdolskaya, K.V. Likhonin // Bulletin of BUPK S Forsif P. Development and training of personnel: per. from English SPb .: Neva, p. 5. Shane E.G. Consulting process. Building a mutually beneficial client-consultant relationship. SPb .: Peter, p. KAF_MM 228 BUKEP Bulletin


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Whether or not this publication is taken into account in the RSCI. Some categories of publications (for example, articles in abstract, popular science, informational journals) can be posted on the site platform, but are not counted in the RSCI. Also, articles in journals and collections excluded from the RSCI for violation of scientific and publishing ethics are not taken into account. "\u003e Included in the RSCI ®: yes The number of citations of this publication from publications included in the RSCI. The publication itself may not be included in the RSCI. For collections of articles and books indexed in the RSCI at the level of individual chapters, the total number of citations of all articles (chapters) and the collection (book) as a whole is indicated. "\u003e Citations in the RSCI ®: 43
Whether or not this publication is included in the RSCI core. The RSCI core includes all articles published in journals indexed in the Web of Science Core Collection, Scopus or Russian Science Citation Index (RSCI) databases. "\u003e Included in the RSCI core ®: not The number of citations of this publication from publications included in the RSCI core. The publication itself may not be included in the RSCI core. For collections of articles and books indexed in the RSCI at the level of individual chapters, the total number of citations of all articles (chapters) and the collection (book) as a whole is indicated. "\u003e Citations from the RSCI core ®: 0
The citation rate normalized by journal is calculated by dividing the number of citations received by a given article by the average number of citations received by articles of the same type in the same journal published in the same year. Indicates how much the article is higher or lower than the average of the articles in the journal in which it is published. It is calculated if the RSCI has a full set of issues for a given year for a journal. The indicator is not calculated for articles of the current year. "\u003e Normal citations for the journal: 5.813 The five-year impact factor of the journal in which the article was published, for 2017. "\u003e The impact factor of the journal in the RSCI: 0.53
The citation rate normalized by subject area is calculated by dividing the number of citations received by a given publication by the average number of citations received by publications of the same type of the same subject area published in the same year. Shows how the level of a given publication is higher or lower than the average level of other publications in the same field of science. The indicator is not calculated for publications of the current year. "\u003e Normal citation by direction: 14,66