Which products are selling the best. Goods in great demand among the population. The most demanded business in various fields

Any successful business starts with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of products for sale. This is the main question facing every aspiring entrepreneur. If you cannot decide on the choice of the direction of activity, check out the most popular ideas what to sell in the online store collected in this article.

Where to begin?

So you've decided to open your own online store, what to sell? This question arises for every aspiring entrepreneur who wants to start trading online. To find out which product is profitable to sell on the Internet, it is enough to test your chosen niche using a special service. With its help, you can determine how often buyers show interest in a particular product, making queries in search engines. If the result is low, the products will not be in demand, and accordingly, you will not be able to get a good profit from their sale. If hundreds or even thousands of Internet users search for a product every day, this means that you have made the right choice.

Before making a final decision on how to trade through an online store, decide how much you are willing to invest in starting your own business, draw up a competent business plan and get to work. It is also advisable to hire a specialist who will prompt and attract buyers to him.

Book trade

Do you want to know what is better to sell in an online store? Pay attention to the books. It is the most popular product on the web, and many successful entrepreneurs started trading it.

Its main advantages:

• Low purchase price;
• Inexpensive and convenient delivery;
• No warranty of any kind;
• Simple storage conditions;
• High demand.

Collector's editions sell especially well online.

An online book store is a great option. Since books are a fairly popular product, all initial investments are paid off in the shortest possible time. Such products usually have a 50-70% markup. The disadvantages of the business include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many seasoned experts believe that books are the most the best optionthan to trade in an online store for a beginner.

Inexpensive electronics and gadgets

In our time, such products are in great demand. Its assortment is constantly updated, therefore this segment the market is experiencing the highest level of competition. This is a great idea in 2019 of what to sell in an online store, but in order to promote such a business, it will take a lot of time, as well as the help of professionals. In addition, you need large financial investments, but they will pay off as soon as possible.

To attract buyers, offer them reasonable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to goods during delivery and the return of equipment with a factory defect. The markup for such a product ranges from 15–45%. Electronics occupies one of the first places in the list of the best-selling goods on the Internet, so trading in such goods will in any case bring a good profit.

Children's products

If you are looking for what is profitable to sell in an online store, pay attention to baby products and toys. For this type of product, you can make a good markup (more than 100%) and, accordingly, get a decent income. Loving parents pamper their little ones, so sales of baby products are constantly growing. Before that, carefully study the offers of competitors and select a hot product.

The best option for aspiring entrepreneurs who start from scratch is off-line, and some of the things that will bring on commission will be put up for sale in the online store. Thanks to this, you will be able to make a profit from sales without investing money in the purchase of goods.

Goods for pets

People who have pets are willing to pay any money for the comfort of their pets. If you cannot decide what to trade in an online store, try offering customers:

• Food for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are of low cost and are always in good demand. In addition, pet products are difficult to find in small towns, so residents of small towns mostly buy them online.

If you are not attracted to products for animals, you can ask. This idea is perfect for fishing enthusiasts. Advertise your resource on thematic forums and sites for men. When the business starts to develop, you can add products for hunting and outdoor activities to the assortment.

Intimate goods

Can't find interesting idea what can be sold in the online store? Recently, many sites have appeared on the network that offer erotic products. This is a specific product, but it has its own consumers. Many people are embarrassed to buy such a product in specialized stores, so they order it on the Internet. If you have not yet decided what is the best way to trade in the online store, pay special attention to this profitable idea... There will be no problems with the delivery of such a product, and you can get a solid income from its sale.

Auto parts

This is a great idea for what you can sell online in times of crisis. If you want to start a business with small investments, you can at first trade in spare parts for a particular car brand. When choosing a specialization, keep in mind that during the crisis, parts for domestically produced cars are more often bought.

The most demanded product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All kinds of accessories.

Before you open an online spare parts store from scratch, you need to decide on which customers your products will be designed. You must clearly understand in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to improve their financial situation often ask the question,? If you are creative, you can make some products at home and sell them online. Hand-made crafts are very popular, so this activity can bring a good stable profit. Let's figure it out,?

This could be:

1. Exclusive clothing;
2. Various souvenirs;
3. Soap self made;
4. Decorative candles;
5. Jewelry and accessories;
6. Vine products;
7. Ceramics and more.

Chinese products

According to experts, it will be guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they often visit online stores that offer cheap goods from China.

If you decide to do this, the first step is to choose what to trade.

The most popular Chinese-made products:

• Clothes and footwear;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the range, you need to look for a reliable intermediary who will supply you with goods on favorable terms... Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell them on your website. If you want to make a good profit, enter into cooperation agreements with retailers and supply them with products in small quantities. The more partners you can attract to your business, the higher your earnings will be.

How much can you earn?

It is impossible to answer this question unequivocally, since the profit of online stores depends on many factors:

• The scale of the business. A small online store with an assortment of 20 items will not be able to generate much profit;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you will not get it back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest in website promotion, it will start generating income in 2-3 years, and then in the best case;
• Attendance. According to statistics, in the West, out of 100 buyers who visit an online store, only 1 person makes a purchase. In our country, people do not trust online trading very much, so 1 person out of 500 decides to buy.

Some resources bring only 5-6 thousand rubles a month, while others, at the same time, allow you to earn up to 5 million rubles. It will take about 10 years of intensive work and a substantial investment to develop your store to such a high level.

In addition, I would like to note that the earnings and profits of online stores are two different things. Today, there are many enterprises operating in the network with a huge turnover, but they receive little profit. Almost all the money earned has to be spent on maintenance and business development. They have been working on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally “survive” in a difficult economic situation. But there are also resources that generate huge income. It all depends on the choice of goods and your attitude to business.

Our century high tech good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This enables a budding entrepreneur to easily start and successfully develop a business selling goods over the Internet. Before creating an online store, you should carefully study the sales statistics for recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their implementation will not bring much profit. So what is profitable to sell? So, according to statistics, it can be assumed that in 2019 the best-selling goods on the Internet will remain:

• Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small appliances;
• Shoes and clothing;
• Tickets for transport, cinema, theater, concerts;
• Perfumes and cosmetics;
• Medicines;
• LEDs;
• Books;
• Chinese products.

Depending on the size of the start-up capital, you need to choose the price category of what will be sold in your online store.

According to statistics in 2019, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes more important than quality. Therefore, budget furniture, inexpensive clothing and food products are beginning to be in demand. In addition to ordinary buyers, former representatives of the "middle class" are also interested in this price category.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold due to the fierce competition. These include gadgets and household appliances. If you do decide to sell in 2019 the most popular goods on the Internet, your competitors will be not only well-known and little-known trading platforms Russia, but also Chinese online stores.

Clothes and footwear

Although buying clothes and shoes usually requires trying on, these are the best-selling items on the internet today. Why? - yes because quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for a "clothing" product. Online clothing store - great. The main thing is to choose the right assortment, make high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach the advice of clients. With the right approach, the sale of clothing and footwear will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The days of resellers earning fabulous money have gradually passed. New technologies, including e-commerce, allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets are one of the best-selling items on the internet. Of course, it will not be easy for a newcomer to this business, since the competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your resource for reselling tickets, then your business will be successful. Those who have potential partners - event organizers will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers even in difficult times. When opening an online store of perfumery and cosmetics, it is important to have a good website, conduct regular advertising campaigns and, of course, sell exclusively high-quality products from well-known brands. When you think about which products are the best selling on the Internet in pre-holiday daysthen perfumery and cosmetics are some of the first options that come to mind. This product becomes a wonderful gift for New Year, Valentine's Day and 8 March.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling goods in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only a quality product. Pay special attention to the shelf life of the goods and the credibility, reliability of the manufacturer.

LEDs

LED lights can be considered the best selling products in online stores in 2019. First of all, this is due to the fact that they consume two times less electricity than conventional lamps and last several times longer. The demand for these products is growing every day, since during the crisis people strive to save energy. The LED resale business is profitable, although competition in this area is already quite strong.

Books

Rapid market development e-books could not completely replace traditional ones. Are books among the best-selling items on the internet, how do you know? - Very simple: take a closer look at what many people are doing in public transport... - They read paper editions! Finding a bookstore that sells the literature you need is troublesome. Therefore, buyers are looking for books on the internet. Hence, the resale of traditional books - profitable businessdespite the fact that many of us believe electronic view publications and documents more convenient. The markup for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of popular items. The purchasing cost of Chinese goods is laughable. And in 2019, the best-selling goods from China on the Internet remain fakes, or, more correctly, replicas of things from famous brands:

• Adidas;
• NIKE;
• UGG Australia;
• Timberland;
• iPhone from Apple;
• Converse;
• Lacoste.

Many of the best-selling items on the Internet are not original, but made by the Chinese in a very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production in China, so local craftsmen adopt the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. In order to avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient in the event of a sharp increase in the purchase price of items being sold. You can search for them in specialized forums, ad sites, at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several options for interaction.

The unstable economic situation affected everyone in different ways: some types of business suffered more, others less, and for the third, new prospects opened up. According to open statistics, it is possible to trace the main trends and draw conclusions: in which area is it most profitable to open a business now, and what is better to refrain from.

 

Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the index business activity SMB shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number amounted to 3,643,911 against 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the entrepreneurial activity index in 2014-2015. According to public organization SMB "Support of Russia".

The decline was mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You shouldn't be guided by the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three directions:

Main directions in trade

The negative impact of the crisis on retail is obvious: a decrease in income, a saving behavior model, and a shift of buyers to cheaper goods. The latter factor was not negative for everyone. Networks of the “all for one price” type are expanding, including actively moving to remote regions (“Fix Price” franchise); commission trade revived. According to a study by the Magazin Magazin group, stagnation was observed in the trade sector in October last year (Fig. 2, 3).

What entrepreneurs complain about:

1. a drop in sales is noted by 76% of respondents;
2. 55% of retailers were forced to raise prices;
3. increased rental costs, property tax.

In general, the mood is pessimistic; a revival of consumer demand in the near future can hardly be expected. But on a sectoral basis for industrial goods - the decline is not the same, which is clearly seen in Figure 3. For certain commodity items, the index is above average.

Summary. The market for luxury consumer goods (and services) is virtually unchanged. The segment of the "economy" class is not developed. A special skill is required to organize profits at low prices, low costs and margins, which not many have (a successful example " Fix Price"). Last years The most active trade was in the middle class segment, and the greatest decline in real incomes occurred precisely in this segment of the population.

How does the current crisis differ from the previous ones? Opinion of Evgeny Butman, a serial entrepreneur since 1990 (Forbes interview). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! We looked: it’s not so scary. We raised it, washed it, glued it on and went on. But now, it’s completely different. Imagine putting a frog in a saucepan, and they raise the temperature by one degree every hour. The frog will cook without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog. "

Paid services market

In the service sector, the situation is different. According to Rosstat data, there is a general decline in consumption in price terms, but it does not look like a "landslide" (Fig. 4). As of November 2015, the share of paid services in the total expenses of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing indicators for certain types services (Table 1), it is easy to see that the crisis has a positive effect on citizens' craving for sports, culture and a healthy lifestyle.

Table 1. Distribution of consumer services in 2015. According to Rosstat data.

Paid services
housing
communal
transport
hotel
tourist
medical
sanatorium and wellness
sports, physical education
educational
cultural
veterinary

Promising trends in the service sector

• Tourism - on domestic routes, agritourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche is expanding for the organization of mini-hotels, catering outlets, parking lots, hostels - along highways and in places of mass "wild" recreation.
• Outsourcing of all types - large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering inexpensive services, products, and services. Leader - IT sphere: mobile applications, website builders, analytics, landing pages.
• Medical, wellness, sports services - there is a clear increase in demand in this market. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online medical consulting service by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend an additional examination, and a treatment program. Results are received within 4 days.

In January 2015, a website was created, a month later they opened an office in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through the offices and the website, the volume of revenue is up to 800,000 rubles per month. The entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using services, only the choice is made in favor of cheaper ones, children's needs are a priority. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, reservations, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

Manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers look for a replacement for imported components, materials, products. For small businesses, opportunities are opening up to serve large enterprises. According to the portal TIU.RU (trade in machine tools and equipment for SMEs), in the first 9 months of 2015, the total amount of income from sales exceeded the level of the previous year by 20%.

1 Food production.

Large retail chains: Perekrestok, Pyaterochka (Retail Group) signed new agreements with 800 suppliers in 2015. Share russian goods more than doubled compared to 2014. For many product groups, it has reached the level of 90 - 100%. "Dixy" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "Camembert"

The family enterprise "Nikolaev and Sons" (Krasnodar Territory) increased the production of cheese in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, with Camembert Lefkadia becoming the main product in demand. The moldy cheese was the first to leave the shelves - retailers queued up. Sales prices start at 1.1 thousand rubles per kg, and have not increased during the year. Supplied to retail chains: "Azbuka Vkusa", "Magnit", "Lenta", "Perekrestok", geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises now they are more willing to support Russian developments that have been on the shelves of research institutes for years. Scientists are bad at promoting their new products, looking for customers, and setting up production of prototypes.

Helmet for miners and rescuers with "Wi-Fi"

In August 2015, NPF "Granch" (Novosibirsk) announced new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, communication facilities with the control room. While an agreement has been concluded with the Ministry of Emergencies, the first samples are also supplied to neighbors - to the miners' Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth it to say what a foreign contract means now?

3 Highly specialized niches.

Many large enterprises need components, which are unprofitable and troublesome for them to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.

Necessary little things

An object that slightly resembles a toy excavator - a metal sieve for rubble. It is produced at the Gorny Techsnab Holding (Elektrostal). This crushing and screening equipment is in demand in mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus and Kazakhstan. For 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Anything that can be exported must be produced and sold. Lack of information, the problem of finding buyers is an obstacle. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".

The Export Insurance Agency (EXIAR) announced the data for 2014. The number of exporters among small and medium-sized enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk Territories the growth is about 2,000%, in the Murmansk Region - over 4,000%, in Moscow - 139%.

A non-standard approach.

Importing goods from China is a common thing for many entrepreneurs. The small enterprise "Zaytsa" (Khabarovsk) has signed contracts for the supply of the most common product to China and Korea - ice cream. It is interesting that in the city itself, imported products from Moscow and Tomsk prevail. According to Director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($ 40,000) to Korea. The Chinese have respect for imported food. According to surveys, more than 50% of buyers consider them to be of higher quality and are ready to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $ 1.5 (per serving). About 30% of buyers choose more expensive imported ones. The American brand "Haagen-Dazs" is sold at 2 times more expensive than at home - $ 5-7. In 2015, the Latvian form of Food Union (after the closure russian market) delivered 12 tons of product to China. The serving price was set on the advice of the Chinese from $ 3 to $ 6. Sales indicators exceeded the values \u200b\u200bof European outlets by 300%.

Findings. There is no definite answer to the question of what kind of business is in demand in Russia now. Successful examples there are in different industries. Key positions occupy wholesale and retail food products, inexpensive goods, food production; transport; services in the IT field, medicine, individual educational and cultural and sports projects. In any case, those leaving the market are replaced by those who offer a new, more convenient, profitable solution.

Every person at least once in his life thought about creating own business... Someone successfully implements their ideas, and someone just sits at an unloved job, dreaming of their own business. Before starting your own business, you need to find out what products are in great demand at the moment.

What products are purchased more often

In order for a business idea to pay off and become in demand, you need to choose the product to be sold or the service provided, which is bought most often. Which ones are in the greatest demand?

Technics

In modern times, it's hard to imagine your life without using mobile phones, computers, washing machines, televisions and many other types of equipment. Any equipment sooner or later fails, you have to acquire a new one. Every day new families are created in Russia, apartments are purchased, for the improvement of which equipment is needed.

It seems that the option for a business is just perfect. This opinion is erroneous, since such a business has significant disadvantages. Firstly, a huge start-up capital will be required to purchase equipment and rent premises, and secondly, the equipment is constantly updated, new models are released, and the old ones that you have already purchased become useless to anyone.

Food

Opening grocery store is considered the most advantageous option. People have always bought and will continue to buy food necessary for life. Grocery stores in Russian cities are located at every corner, so the only drawback of a grocery store is high competition.

Chancery

This category is also one of the necessary ones. What products are in great demand closer to the school year? Stationery, of course. Starting a business with you can offer a service for printing texts and copying photos or documents.

Household chemicals

What products are most in demand in Russia? These are household chemicals that are purchased daily, because it is quite difficult to imagine your life without using soap, shampoos and cleaning agents.

Sporting goods

Today it has become very fashionable not to have bad habits, play sports and support healthy image life. In connection with this fashion, goods for sports activities began to be in demand. For a start-up business, it is not at all necessary to purchase expensive simulators; at first, you can do with other items. For example: jump ropes, dumbbells, ropes, balls, fitballs and hoops.

Flower shops

Every day is a holiday for someone. Someone celebrates a birthday, someone a wedding or any other holiday. As a rule, flowers will be needed for any celebration or event. Not even a single funeral took place without flowers. has its profit every day. As you know, the price of a bouquet is several times higher than the cost price, which means that small losses in the form of wilted plants will pay off in any case.

Funeral services

Unfortunately, several hundred people die every day in Russia. Funeral services are considered the most profitable business and are in demand every day. In addition to the funeral services provided, entrepreneurs often sell wreaths, coffins, and so on. Disadvantage this business lies in enormous competition.

After you have decided which goods are in great demand, you need to calculate the costs and purchase goods for the business. You do not need to buy a large amount of goods at once, for the first time you should limit yourself to the minimum quantity. If among the above list you have not found a suitable category for yourself, let's consider which product is in great demand in the market in addition to the main ones.

One of the most difficult questions facing an aspiring entrepreneur.

In this article, we will look at what to sell in an online store, ideas for creating an online business, what products and services are most often sold online, and what determines the choice of products for the store. We will select the most interesting options for sale in small town... We will also determine what is profitable to sell in an online store in the current crisis.

What do popular online stores sell?

The Internet is a global network through which almost anything can be sold. The world's most famous online store Amazon.com offers millions of products from 35 product categories, including electronics, home appliances, clothing, shoes, toys, jewelry and many others.

The largest online store in Russia, Ozon.ru, sells goods in 16 categories, which even include tickets for various events and travel packages.

What to sell in an online store: ideas

Most often, online services specialize in 2-3 categories of goods, so is it easier to develop and subsequently expand is it better to sell in an online store? For example, a clothing and footwear website, upon reaching a certain turnover of funds, may start offering jewelry and watches, thereby increasing its profits.

More than 3 billion people visit the Internet every day, which means that any of them can visit your site. Therefore, absolutely any product can be sold in the online store. However, trading one will be profitable, while the other will not be in high demand.

Selling a unique product via the Internet

You can find sites that offer only one unique product. It is known that one and the same thing is possible in an online store, you can earn very good money on it! For example, there is a website for the sale of fashionable now handmade wood bow ties. Hand-made things with a share of creativity are popular, and their implementation brings a solid profit to the site owner.

What is most often sold over the Internet?

What to sell in an online store? Ideas may come up after reading the table below. Let's see what people are used to buying online most often. After analyzing the structure of Internet business in Russia, we have compiled a table in which, in descending order, popular commodity groups and the number of sites on which they are implemented.

Product categories	amount online stores
Gift and souvenir products, Natural flowers	195
Products for children and toys	178
Furniture and decor items	170
Car parts	162
Clothes, shoes and bags	160
Sports and tourism equipment	151
Electronics and home appliances	147
Computers and accessories	132
Materials and tools for construction	124
Perfumery, cosmetics	106
Sex shops	105
Household chemicals and household goods	102
Medicines and supplements for health	99
Mobile phones and accessories	97
Audio and video format discs	93
Books and magazines	89
Food, spirits and tobacco	87
Equipment for production and trade	79
Medications	77
Products for animals and plants	75
Computer software and games	72
Jewelry	68
Antique	65
Coding systems	62
Stationery	59
Photo and radio goods	52
Watches and accessories	49
Musical instruments and equipment	29
Virtual goods	25

Based on the data in the table, we can conclude which products are most often sold. This indicates a high level of demand for them. But do not forget that where demand is high, competition is also high.

The table shows extensive product categories, and some niches in product subcategories are practically not occupied. Therefore, you do not need to be afraid of big competition - you should carefully study the direction that you like the most and find a place in it for your online store.

What determines the choice of goods for an online store?

The definition of the product category for sale depends on several factors:

• business project budget;
• the territory of the online store;
• personal knowledge of the product;
• internet business trends;
• demand for goods;
• delivery possibilities.

During the crisis, many entrepreneurs who own online stores lose part of their profits or go bankrupt. It's all about the unwillingness to accept the new conditions of reality and change the way we work. What to sell in an online store? Ideas and the chosen product must be in demand. Here are some tips for determining the content of your website.

If the budget for starting a business is small, you should not choose an expensive and exclusive product for sale. You also need to remember that bulky goods requires expensive shipping, so if the budget is limited, it is better to choose a popular medium-sized product.

It is best to choose the product in which you understand. This will facilitate your further activities, you will not need to learn a lot of new information.

If you plan to operate an online store within one city, then you should carefully study the demand in it. The main categories of goods in demand are the same in almost all cities. But there are also those goods that are not represented in your city, although people will definitely buy them.

How to determine which product is most relevant now?

In order to know what is relevant to sell in an online store, you need to take into account trends in online sales. It so happens that by timely determining the future high demand for a specific product, entrepreneurs earn a lot of money! In the current crisis, the demand for some goods has increased, while others have fallen. We propose to consider what is the most profitable to sell in a crisis.

What price groups of goods are popular during the crisis?

What is worth selling in an online store during a crisis? In times of crisis, expensive and elite groups of goods are sold in greater volumes than before. The main buyers of expensive products are wealthy people, who have probably taken care of the stability of their well-being. During the crisis, rich people try to secure their condition and invest in antiques and art, jewelry.

The main drop in demand is observed in the middle price segment. This is due to the fact that people with an average income who are buyers of such goods are falling wage, other means are being exhausted. They stop buying quality goods at average prices and try to save money.

In times of crisis, cheap goods become more in demand. The main population saves money and strives to purchase goods at a low price to the detriment of quality. Cheap clothing, furniture, food and budget vacations are in great demand due to the influx of former middle class people into the segment of cheap goods and services.

Thus, in order to select a product for sale in an online store in a crisis, two strategies can be used:

1. Sell \u200b\u200belite expensive goods for wealthy people.
2. Establish reliable bulk supplies of cheap goods for the bulk of the population.

What to sell in an online store during a crisis?

It is necessary to choose a product for an online service taking into account modern realities. Do you want to know what you can sell in an online store? You will find ideas on what to sell during a crisis below:

1. Industrial and construction equipment. Currently, due to the restriction of imports, many new enterprises are being created in Russia. They try to save money on construction, so used equipment is in special demand.
2. Household appliances and electronics. Buying out-of-order equipment and electronics for a penny and repairing it, you can make very good money. People tend to buy inexpensive goods, so used equipment is in great demand.
3. Inexpensive food. Food is what they try to save on during the crisis. They will buy products from your online store if you offer lower prices than competitors.
4. Auto parts. The demand for new cars in times of crisis falls, so people try to repair old ones. Selling inexpensive parts over the Internet can earn you decent money.
5. Jewelry. They are in demand as a reliable way to save money. Exclusive and expensive jewelry is in great demand among wealthy people.
6. Inexpensive clothing and footwear. The population also saves on it, nevertheless, absolutely everyone needs it. Find a supplier with low prices and sell cheap clothes and shoes through your online store.

The demand for cosmetics and perfumery, prepared food, small household appliances is increasing.

How to make money on an online store without investment

If your budget was enough only to create a website, then you probably want to know what to sell in an online store without investment. You can sell discounts on goods through the online store! It is very convenient and profitable. By agreeing with stores to sell their discount cards, you will earn money on this. During the crisis, people tend to buy goods at a discount, so now this idea is especially relevant. In this case, you can fill the site with the goods of your supplier and enter the condition of 100% prepayment.

Thus, you will not need to spend money on the purchase of goods, and with each order, you will give a part of the funds paid for it to the supplier. There are many sites on the Internet that work in this way, it's just that many people don't even know about it.

Online store ideas for a small town

For residents of the regions, the important question is what to sell in an online store in a small town? As you know, the incomes of the population of small towns are lower, so expensive goods offered online will not be popular in them.

Residents of small towns pay special attention to the quality of products. Inexpensive and solid goods will be in great demand among them.

So, we present to your attention a list of goods on which you can earn when selling in an online store in a small town.

All of these will be most in demand when selling online in a small town. By creating a website and filling it with a product in demand, you will ensure yourself a high and stable profit.

In the article, we examined the main directions of the effective operation of an online store and found out which products are most profitable to sell online. We wish you success in choosing a business idea and developing it!