Startup for $ 100. Create a new future by doing what you love. Read online - Startup for $ 100. Create a new future by doing what you love - Chris Guilbeau What should be the ultimate goal of microbusiness
Chris Guilbeaux
Startup for $ 100. Create a new future by doing what you love
This book is well complemented by:
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Whole life
Les Hewitt, Jack Canfield and Mark Victor Hansen
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Tom Peters
Dream, create, change!
Sarah Lacy
Make and Sell
Svetlana Voinskaya
Publishing partner's foreword
The art of minimalism
Singularity University CEO Salim Ishmael in his lectures likes to talk about one interesting fact. Several decades ago, the cost of organizing a high-tech business in Silicon Valley, a solid business with a solid customer base, already bringing a decent income, amounted to several million dollars. And the creation of such a business was a matter of concern and a point of application for venture capital. Now the cost of the organization similar business in the same place, in California, has significantly decreased - to about 100 thousand dollars. It is no longer necessary to look for such money in a venture fund; it is quite possible to collect it on your own using the crowdfunding scheme. Moreover, according to Salim, today this applies not only to Internet and IT startups, for which the threshold for entering the business has always been not too high, but also to projects related to biotechnology. Yes, people manage to successfully do biotech in a garage on decommissioned equipment (like the founders of today's IT giants once did).
This trend towards minimalism fits the initial cost of starting a startup of $ 100, a 140-character tweet-style company mission, a one-page business plan, and a similarly sized business promotion plan. These are the parameters that Chris Guilbeaux sets in his book "Startup for $ 100".
But minimalism is a great art. Remember, for example, the most striking example of this style in music - "Bolero" by Ravel.
High art is required for organization successful businessalthough this, Chris writes, requires only three elements: the product or service, the customers willing to pay, and the mechanism for accepting payments.
Yes, the skeleton of any business project is simple, you just need to correctly combine these three components. Check the viability of your business idea, choose the right business model, attract the attention of potential customers to it.
As for PR, it can also be done in a minimalist style. The first winner of the "innovative" nomination of the well-known prize in the field of PR "Silver Archer" established by RVC and "Rusnano" was the "Sun" company. Not California, but Novosibirsk - which started with the distribution of Chinese printers, and then invented its own inks for printing - and fell under the wing of Rusnano.
Once Anatoly Borisovich Chubais, representing the company at one investment forum, said: "Oh, these can print even on impossible surfaces." Journalists picked up this phrase, and it hit the mouth of the hosts of the show "ProjectorParisHilton". They made fun of it and in the end advised Novosibirsk people to learn to print on water.
PR woman "Sun" came to her developers with this advice. They scratched their heads - and really came up with a way to print on the surface of the water. It is unclear why, but no one else in the world knows how to do this. Of course, only the lazy did not write or report about the printer that prints on water. And these notes again got into "SearchlightParisHilton" - the circle closed. The Novosibirsk company twice got on the main TV channel of the country, and the budget of this PR project was practically zero.
In general, it is possible to become a successful (and well-known) entrepreneur within the framework of minimalism, and without even giving up your hobby. The main thing, Chris Guilbeaux warns, is to make money if you want to call your hobby a business. How? Check out Chris's tips and conclusions.
RVC Library Editorial BoardThis book is for those who take their first steps
for those who inspire others with their deeds
Manifesto
A quick guide to making your wishes come true
Imagine spending all of your time on activities that you enjoy.
Imagine that you are only engaged in your own projects and you are no longer a cog in a machine that serves to enrich others.
Imagine that you are handing your boss a letter that reads: “Dear boss, I hasten to inform you that I no longer need your services. Thanks for all. Now I will go my own way. "
Imagine that today is your last day working as an employee. Let's say that very soon - not in such a distant and unpredictable future - you start your work day by turning on your laptop in your home office, opening your own store, calling a client who trusts you and appreciates your recommendations, or something else, but with that what you want to; you no longer follow anyone else's orders.
Thousands of people around the world are doing this. They rewrite employment standards, become their own bosses, and shape their own new future. This business model has worked well for “casual” entrepreneurs who never thought of themselves as such. There was a revolution microbusiness, thanks to which you can earn decently, while maintaining independence and purpose in life.
Some books on the rise of internet startups end with praises to venture capital and fantastic stories about gourmet restaurants for employees. Many guides teach how to write 80-page business plans that no one ever reads and that have nothing to do with real business. This book is about something else entirely. It relies on two key points: liberty and values... We all strive for freedom, and values \u200b\u200bare the means to find it.
A taste of freedom
More than ten years ago, I began a lifelong journey, and this path, one way or another, had to lead me to starting my own business. I never aspired to become an entrepreneur, I just didn't want to work for anyone but myself. From a cheap apartment in Memphis, I watched other people, trying to analyze their progress. I ended up importing coffee from Jamaica and selling it over the Internet, as I saw others making money off of it. I didn’t know much about importing, roasting or selling coffee beans, but I tried almost all coffees thanks to the free samplers.
When I needed money, I didn't think about how to cut costs or find a job, but about how to create and sell a certain product. That is, he did everything contrary to generally accepted norms, since usually budgeting begins with finding a profitable niche and analyzing the available opportunities. I did it differently: I started with a list of what I would like to do, and then I thought about how to implement it.
My small business did not bring big moneybut allowed me to pay bills and gain something more valuable - freedom. I didn’t stick to any schedule, didn’t fill out timesheets, didn’t write meaningless reports, didn’t follow the office rules, and didn’t even attend obligatory meetings.
Part of the time I was engaged in company affairs, but I did not allow my busy schedule to interfere with my enjoyment of life - for example, cozy up with a book in a cafe or moonlighting as a jazz musician in the evening.
Wanting to give the world something truly beautiful, I traveled to West Africa and volunteered for a medical charity for four years. I sat behind the wheel of the Land Rover and delivered medicines to hospitals in Sierra Leone and Liberia. Then I realized that freedom is inseparable from responsibility and I can combine my desire for independence with things that will serve the good of humanity.
When I returned to the States, I built my writing career according to my usual scenario: I started with an idea, and I learned everything else in the process. Deciding to travel around the world, I visited 20 countries a year and managed my business from anywhere in the world. At every stage, my desire for freedom served as a constant compass.
There are no rehabilitation programs for “free lovers”. If you have ever felt the taste of freedom, then try to live by someone else's rules - it will not work.
Doctrine of values
I dedicated the second part of the book values - this word is often used, although its meaning is rarely understood. Value is usually created when a person does something useful and shares it with others. The people you will meet on the pages of my book have succeeded because they did just that. The combination of freedom and values \u200b\u200busually occurs when a person enthusiastically gives himself up to his favorite work and as a result, it turns into a business.
This book is about how to heal in an interesting and meaningful way and at the same time earn good money.
Sometimes you can find a combination of pleasure and income without leaving your current profession. However, sometimes you have to sweat a lot to get away from traditional earnings and discover alternative sources of income. In any case, you will need to create a small startup with your own money, devote a little time to it and wait until this company is ripe for serious success in order to reap the fruits of your labor, ceasing to be dependent on circumstances and start living the way you want.
Who is this book for
This book is for those who strive for a fuller, more interesting and meaningful life. It will be interesting for those who want to stop being dependent on circumstances and start living the way they want to. It is definitely worth reading for those who want to stop doing boring, unnecessary things, and start doing something that is both interesting and useful for others.
Why we decided to publish this book
We know how important it is to do what we love. We know how difficult it is to start a new business. We were interested to learn how to create a real business for real money.
We liked that the author of this book is not limited to general recommendations, and gives the exact amounts, the procedure for actions required in the first months, in addition, he analyzes the mistakes that novice entrepreneurs made at first.
Trick book
In preparing this book, Chris Guilbeau found 1,500 entrepreneurs who today own a business that generates $ 50,000 or more in annual income, although they started with extremely modest investments (in many cases, it was really about amounts not exceeding $ 100). Then he studied 50 of the most interesting members of this group in detail. Based on the data from this study, a simple and understandable book was written, containing valuable advice from those who know how to turn their work into a source of joy and pleasure. Moreover, Chris does not limit himself to general recommendations, but gives the exact amounts, the procedure for actions required in the first months, in addition, he analyzes the mistakes that aspiring entrepreneurs made at first.
When I needed money, I thought not about how to cut costs or find a job, but about how to create and sell a certain product. That is, I did everything contrary to generally accepted norms, since usually budgeting begins with an assessment of profits and an analysis of available opportunities. I did it differently: I started with a list of what I would like to do, and then I thought about how to implement it. My small business didn't make a lot of money, but it did allow me to pay bills and gain something more valuable - freedom. I didn’t stick to any schedule, didn’t fill out time sheets, didn’t write meaningless reports, didn’t follow the rules of conduct in the office, and didn’t even attend obligatory meetings.
Keep in mind, this book is not about starting a big internet startup or starting a regular company, putting on a business suit and begging for money from a bank. Here is a story about people who managed to realize their dreams and earn decent money doing what they are really interested in. Maybe we can try to repeat their success? Let's take on arms overall strategy and we will learn from those who succeed.
There are no secrets, cheat sheets or other tricks in this book. Visualization exercises are also missing. If you think you can get money just by thinking about it, put it on the shelf and meditate. On the contrary, the book contains only practical advice about how to take responsibility for your own future. Read it if you want to create something beautiful on the way to freedom.
Can you change everything, live a full life and do only what you like? Can. Can you make money on this? Yes, and here are the stories of people who succeeded. Is there a way to achieve this? Yes, and he's in front of you. Thanks to him, you will find the long-awaited freedom.
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