Megafon is about to change its leadership. Organizational structure of Megafon PJSC General Director of Megafon company

Organizational structure of PJSC "Megafon"

In the organization under consideration, the process of delegation of authority in certain areas of work and management is developed unevenly. This is due to the fact that the company has been growing gradually, and since its inception, its team has undergone numerous changes both in quantitative and qualitative terms. The undoubted advantage for this company was that when forming the personnel core, there was an opportunity to attract experienced management to production activities, which is especially important in such specialized business sectors as telecommunications. This branch of activity, firstly, is associated with constant implementation and daily active use the latest technologiesand secondly, it is a constant struggle for a potential client.

Organization "MegaFon" has a divisional management structure, created on the principle of dividing the territory into separate regions.

For this company, this structure is as rational as possible, since Megafon has a very large coverage area.

MegaFon operates in all 83 constituent entities of the Russian Federation and Tajikistan, Abkhazia and South Ossetia.

In the territory Russian PJSC MegaFon is divided into 8 branches, which include large regional divisions and small units (service offices, sales areas, etc.), namely:

  • ? main metropolitan branch;
  • ? main Siberian branch;
  • ? main northwest branch;
  • ? the main Far Eastern branch;
  • ? the main Volga branch;
  • ? main Caucasian branch;
  • ? main central branch;
  • ? the main Ural branch.

A diagram of the organizational structure of PJSC MegaFon can be seen in Appendix 1. It shows that the supreme governing body of MegaFon represents the General Meeting of Shareholders. The board of directors determines the company's development strategy and provides general management. The competence of the Board of Directors includes issues general management MegaFon, excluding those owned by the General Meeting of Shareholders.

To improve the adopted corporate governance standards and the procedure for considering more complex ones, which require an in-depth analysis of issues that are directly in the competence of the board of directors, MegaFon has 3 board committees:

  • 1. Audit Committee;
  • 2. The Committee for the Remuneration and Development of Workers;
  • 3. Finance Committee.

The audit committee develops recommendations and provides assistance to the board of directors regarding the implementation of control functions by means of analysis of financial statements and other financial documents of the company "Megafon", also giving an assessment of general processes in the internal and external audit, accounting and financial accounting.

The Remuneration and Personnel Development Committee prepares recommendations directly to the Board of Directors regarding the amount of compensation to the CEO and top managers of the company. The committee also considers issues on setting and measuring target performance indicators for top management and other employees of the company, a system for rewarding them based on performance.

The finance committee is also responsible for making recommendations specifically to the Board of Directors regarding the preparation of business projects, when drawing up a budget plan, and recommending to the Board of Directors on acquisitions. The board is collegial executive body company "MegaFon" and carries out the current management of all activities of the company. His authority includes all issues related to the operational management of MegaFon, excluding issues that are referred to the work of the General Meeting of Shareholders and, in general, the Board of Directors. The Board organizes the implementation of decisions of the higher management bodies of the organization and is accountable to them.

In order to exercise control over financial and economic activities Megafon The General Meeting of Shareholders elects the Audit Commission.

General manager Megafon PJSC - Sergey Soldatenkov, who was appointed in 2016 by the general meeting of shareholders. Next, let's build a hierarchy of managers:

  • - executive Directorin charge of business development - Mikhail Dubin;
  • - Director in charge of corporate business development - Evgeny Chermashentsev;
  • - Director in charge of regional operations - Valery Ermakov;
  • - Director of Finance;
  • - Director in charge of corporate governance;
  • - Director in charge of legal issues;
  • - Director in charge of infrastructures;
  • - Director in charge of strategies;
  • - Director of Investor Relations, others.

The board of directors consists of 7 people, the chairman of the board of directors is Vladimir Streshinsky.

The Board of Directors of PJSC "MegaFon" has accepted the resignation of the General Director of the company Ivan Tavrin. Sergei Soldatenkov, who previously served as chairman of the company's board of directors, will serve as CEO until the general meeting of MegaFon shareholders, which will take place in the summer. The official announcement of the change in management had practically no effect on the quotations of MegaFon's shares, but earlier, against the background of unconfirmed information, the operator's shares looked noticeably worse than the market. According to experts, MegaFon's investors from the new management, represented by Sergey Soldatenkov, should first of all wait for the company's revenue and EBITDA growth to resume after weak 2015 results.

Yesterday, MegaFon's board of directors accepted Ivan Tavrin's resignation. Sergey Soldatenkov has been appointed Acting CEO of the company (pictured). His candidacy was nominated by the board of directors for the post of general director for a period of three years. June 30, 2016 at general meeting shareholders of "MegaFon" are planned to approve the candidacy of Sergei Soldatenkov.

Sergey Soldatenkov from 2003 to April 2012 was the general director of MegaFon, and then, having ceded this post to Ivan Tavrin, from April 2012 to April 2016 was the chairman of the board of directors of MegaFon. Now one of the members of the company's board of directors, Ivan Streshinsky, has been elected to the post of chairman of the board of directors.

As for Ivan Tavrin, he will leave the post of general director of MegaFon on April 29. "My decision to leave the position of CEO of the company is due to the fact that I want to fully focus on the development of current and new investment projects and work on the board of directors of USM Holdings (one of the main shareholders of MegaFon - Approx. ComNews). I am grateful to the company's board of directors for understanding and supporting my decision. More than four years spent at MegaFon were invaluable experience for me, and I am infinitely grateful to all our shareholders, and first of all personally to Alisher Burkhanovich Usmanov, all the company's partners, our wonderful team for their trust and support. MegaFon is not just a leading company in the telecommunications industry, it is an amazing Russian business history, and I am happy that I was a direct part of it, "said Ivan Tavrin.

According to Ivan Streshinsky, the board of directors of MegaFon regretfully made the decision of Ivan Tavrin to resign from the post of general director. "We are grateful to Ivan for the results achieved by MegaFon under his management. He managed to bring shares to the public market, increase operational and financial efficiency, and retain the company's leadership in the telecommunications market," emphasized Ivan Streshinsky. "We are pleased to offer the position of CEO." MegaFon "Sergei Soldatenkov, as one of the brightest and most experienced managers of the telecommunications market, who has been close to the company for many years and has unique expertise and deep knowledge of its business."

"It is a great responsibility for me that in this difficult period for the Russian economy, the shareholders invited me to manage one of the key strategic assets of the holding. I have never left MegaFon and am glad to return to day-to-day management of the company. During my work as the head of the board of directors." MegaFon "I acquired a deeper understanding of the shareholder strategy, objectives and priorities, which will enable me to effectively manage the further successful development of the company in the interests of shareholders. The resulting vision will allow me to maintain high level competitiveness and profitability of the company, identify new growth points and provide stable additional value for our shareholders, "said Sergei Soldatenkov.

The press service of "MegaFon" yesterday did not provide ComNews additional information on personnel changes.

Unofficial information about Ivan Tavrin's departure, as the leading analyst of Gazprombank JSC Sergei Vasin said, appeared on the market a few weeks ago, and his actual resignation did not come as a surprise to the market. "The operator's shares and bonds reacted to this in a neutral way," Sergei Vasin said in a conversation with a ComNews correspondent. Financial analyst of the Finam group of companies Timur Nigmatullin recalled that a few days ago, when unofficial information appeared about Ivan Tavrin's departure from the post of MegaFon head, the company's shares looked noticeably worse than the market.

According to Georgy Vashchenko, head of the Russian stock market operations department at Freedom Finance, the news of the change in MegaFon's general director will have a positive effect on the company's stock quotes in the future. "Reverse replacement is not a frequent case in business, but this time, in my opinion, the shareholders made the right choice. Sergei Soldatenkov has extensive experience and understanding of the strategic goals and objectives," says Georgy Vashchenko.

The return of Sergei Soldatenkov to the operational management of the company, in the opinion of Sergei Vasin, should be treated neutrally by the market. Raiffeisenbank analyst Sergei Libin believes that from the new management of MegaFon, represented by Sergei Soldatenkov, the company's investors should first of all expect a resumption of revenue and EBITDA growth after weak 2015 results. " mobile transmission data, since it was achieved precisely when Sergei Soldatenkov was the general director, "Sergei Libin does not exclude.

As for the management of Ivan Tavrin, Sergey Libin continued, in the first years of his tenure as CEO, MegaFon grew faster than the market, but in 2015 there was a decline. "However, it is impossible to completely blame the management - first of all, the increased competition after Tele2 entered the 3G and 4G markets and the change in the situation in the equipment and SIM-card distribution market are to blame. In 2015, MegaFon's market share in terms of revenue was at a stable level , therefore, the lack of growth can be explained by market trends, "said Sergei Libin.

According to Konstantin Ankilov, General Director of TMT Consulting, Ivan Tavrin managed to build on the success, which was founded by Sergey Soldatenkov. "The company was growing at a faster pace than the market. The only exception was 2015, when the company's revenue dropped," Konstantin Ankilov summed up in an interview with ComNews.

Last year, MegaFon's consolidated revenue decreased by 0.4% compared to 2014, to RUB 313.3 billion. Consolidated revenue of the company in Russia for reporting period amounted to 308.3 billion rubles, which is 0.8% less compared to 2014.

Revenue of "MegaFon" from services mobile communication last year amounted to 270 billion rubles, which is 0.2% more compared to 2014, however, the revenue from mobile services in Russia decreased by 0.2% and amounted to 265 billion rubles. Income from data transmission services for the reporting period increased by 19% and amounted to 79.9 billion rubles. (in Russia - by 18.9%, to 78.6 billion rubles.).

The company's net profit for the past year grew by 6.3%, to 39 billion rubles. In Russia indicator net profit in comparison with 2014 also increased (by 9.1%) and amounted to 42.1 billion rubles. Last year, MegaFon's OIBDA dropped by 4.4% compared to 2014 to RUB 132.3 billion, and across Russia - RUB 132.1 billion. The OIBDA margin was 42.2% (in Russia - 42.8%). Capital expenditures of MegaFon last year reached 70.1 billion rubles, which is 24.2% more than in 2014.

MegaFon's subscriber base grew by 6.4% over the year, to 76.8 million subscribers as of December 31, 2015, 74.7 million subscribers (their number increased by 7.2% over the reporting period) accounted for mobile communications ... Of these, 29.3 million (an increase of 6.9%) are users of data transmission services (see ComNews, March 18, 2016).

“It must be admitted that the once controversial decisions of MegaFon's management under Ivan Tavrin's rule - the purchase of a stake in Euroset, the consolidation of Scartel LLC - turned out to be strategically absolutely correct. obviously somewhat inflated prices, then by the current moment MegaFon's market share at russian market in terms of the size of the subscriber base, it would be incomparably lower due to the lack of obvious fundamental competitive advantages, "Timur Nigmatullin summed up yesterday.

On the whole, Sergei Vasin does not expect dramatic changes either in MegaFon's strategy or in its dividend policy until the end of the year against the background of the personnel changes... “Next, you should watch for possible changes in the operator's management and news about the updated strategy,” concluded Sergei Vasin.

ComNews dossier

Ivan Tavrin was born on November 1, 1976 in Moscow. In 1998 he graduated from the International Law Faculty of the Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation. One of the first to start the development of the media industry in Russia, has more than 15 years of experience successful work... In 1997 he founded the Konstrukt-Region agency, which became the largest in the regional advertising market. He was at the forefront of a number of successful Russian media companies. Among them - "Regional Media Group", "Media-1", the group "Choose Radio", TV-3. Since March 2012, he held the position of Deputy General Director and was a member of the Management Board of MegaFon PJSC. On April 20, 2012, at an extraordinary meeting of shareholders, he was appointed General Director of MegaFon. In April 2016, he left the post of General Director of MegaFon. He is the chairman of the board of directors of STS Investments and UTC Russia Limited, a member of the board of directors of USM Holdings, a member of the board of directors of JSC Kommersant. Member of the Board of the National Association of TV and Radio Broadcasters.

Sergei Soldatenkov was born on July 16, 1963 in Leningrad. In 1986 he graduated from the Leningrad Institute of Aviation Instrumentation with a degree in radio engineer. After graduating from the institute and serving in the army, he worked as a commissioning engineer at the Leningrad Admiralty Association. In 1992 he became the executive director of JSC Impex-group, in 1993 - the general director of the Russian-British enterprise JSC ARS. Since July 1994 - General Director of CJSC Delta Telecom. In July 1999, he was transferred to the post of Deputy General Director of OJSC Telecominvest. Since 2000 Deputy General Director for Commercial Affairs, Acting General Director, General Director of OJSC Petersburg Telephone Network (after reorganization - OJSC North-West Telecom). From 2002 Vice President of United Company GROS LLC. From 2003 to April 2012 - General Director of PJSC MegaFon. From April 2012 to April 2016 - Chairman of the Board of Directors of PJSC MegaFon In April 2016, he was appointed Acting General Director of MegaFon PJSC.

Born on July 16, 1963 in Leningrad. In 1986 he graduated from the Leningrad Institute of Aviation Instrumentation with a degree in radio engineer.

After graduating from the institute and serving in the army, he worked as a commissioning engineer at the Leningrad Admiralty Association.

1994: General director of Delta Telecom

Since the beginning of the 1990s, he was a member of the group of Leonid Reiman and works in the structures of "St. Petersburg communications".

In 1992 he became the executive director of JSC Impex-group, in 1993 - the general director of the Russian-British enterprise JSC ARS.

Since July 1994 - General Director of CJSC Delta Telecom, the first cellular company in Russia to operate in the NMT-450 standard.

1999: Deputy general director of Telecominvest

In July 1999, he was transferred to the position of Deputy General Director of OJSC Telecominvest. the chairman of the board of directors of which at that time was Leonid Reiman.

2000: CEO of North-West Telecom

After Reiman became the Minister of Communications and the chairman of the board of directors of the Svyazinvest holding, Soldatenkov in 2000 became the head of the Petersburg Telephone Network, which was part of the holding (after the reorganization, OJSC North-West Telecom).

2002: Vice President of the United Company GROS

Since 2002 - Vice-President of LLC United Company GROS, a company that was supposed to become the center for the consolidation of the assets of the St. Petersburg communications group.

2003: CEO of Megafon

From 2003 to April 2012 - General Director of OJSC MegaFon.

The time that Soldatenkov spent in the chair of Megafon's general director turned out to be difficult for the company. Initially, Soldatenkov came to conduct an IPO of the company, but instead the shareholders of Megafon were involved in a long corporate conflict. In the summer of 2003, Alfa Group bought out 25.1% of the operator's shares, which provoked resistance from the main shareholder of Megafon, the St. Petersburg group of communications workers.

The litigation around the Alpha package in Megafon lasted four years, and Soldatenkov, in fact, was on the side of the St. Petersburg people. After being defeated, in 2008 the St. Petersburg group sold its stake to Alisher Usmanov, who de facto became the operator's main shareholder. Contradictions began again between Usmanov and Alfa: Alfa Group wanted to combine its stake with the share of Megafon's third shareholder, Scandinavian TeliaSonera, but Usmanov challenged this intention in court. At the same time, Soldatenkov continued to lead the company.

At first, friction between shareholders greatly hampered Megafon. The company never went public. It was more difficult for it to attract debt financing than its competitors - MTS and VimpelCom. This led to the lagging behind Megafon competitors in Moscow and regions, did not allow the operator to carry out a full expansion. In addition, Megafon entered the fixed-line market later than other cellular operators, and, as Soldatenkov later admitted, the future of this direction in the company has not been determined.

However, later this state of affairs only played into the hands of Megafon. Without making expensive acquisitions, Megafon has the least debt burden among the Big Three operators. And since the shareholders could not agree on the payment of dividends in any way, Megafon used free funds to develop the network. Due to this, Megafon has become a leader in the field and mobile internet, and also moved Vimpelcom from second place in terms of revenue from mobile business and the number of cellular subscribers. However, the goal that Soldatenkov stated - to become the leader in revenue and overtake MTS - was never realized.

2012: Early termination of the contract in Megafon, chairman of the board of directors

On April 20, 2012 it became known that an extraordinary meeting of Megafon shareholders made a decision on early termination of the contract with the company's CEO Sergei Soldatenkov from April 20, 2012. The new head of the company was the deputy general director Ivan Tavrin. At the same time, Megafon's board of directors recommended Soldatenkov's candidacy to join the board.

Soldatenkov's contract expired in the summer. Earlier, he said that he did not intend to renew it. Many market participants assumed that the head of MegaFon would move to the Ministry of Communications after the formation of a new government in May. Soldatenkov himself assured that he was not going to work in the civil service.

On May 24, 2012 the shareholders of MegaFon at the annual general meeting elected Sergei Soldatenkov to the company's board of directors. In June, the board of directors unanimously elected Sergei Soldatenkov as chairman of the board. Aimo Eloholma previously held the position of Chairman.

In March 2014, the Board of Directors of OJSC Megafon at a meeting on Wednesday re-elected the former CEO of the company, Sergei Soldatenkov, as its chairman.

2016: Appointment as the CEO of MegaFon

2017: Rumor about leaving the post of the general director of "MegaFon"

The USM, however, said that the information about Soldatenkov's departure was untrue, and he himself did not confirm this information either.

The press service of "MegaFon" denies the information about the possible departure of the general director from the company, published today in an article by the newspaper "Vedomosti". The facts presented in it are groundless and do not correspond to reality. The raising of the question that Sergei Soldatenkov may leave the company due to the dissatisfaction of shareholders with his activities looks especially strange in the context of recent events. On August 30, MegaFon presented its financial results for the second quarter of 2017, which were positively received by the investment community and shareholders of the company: after the release of reports, the company's shares increased by 6.6% (as of the close of the last trading day in London). For the first time in the last five quarters, service revenue and revenue from mobile services stopped their decline. The OIBDA indicator also showed positive dynamics for the first time in the last 7 quarters, having increased by 3.6% year-on-year, and the subscriber base also grew. The operator's business profitability for the first half of the year remains quite high in the market.

2018: The decision to leave the post of the general director of MegaFon

On October 11, 2018, the MegaFon company informed TAdviser that Sergey Soldatenkov decided to leave the company before the expiration date of the contract. The candidacy of Gevork Vermishyan, who holds the position of the company's executive director, was proposed for the post of general director. This personnel decision was a logical step in the implementation of the digital strategy, which, according to MegaFon representatives, will ensure the continuous development of the company and continuity in management, and will also allow MegaFon to “preserve the traditional values \u200b\u200band strong corporate culture”.

The future starts with you, and I remember how it really began, because we created it with our own hands. I have been working for the company for 20 years, which is a little less than the telecom industry itself. By the standards of our business, a lifetime. All this time, we were at the forefront of innovation: we were the first to launch products and services, surprised customers and competitors, were not afraid to change the industry, and most importantly, to change ourselves. Modern market requires continuous development and new management thinking, and any serious business must have a leadership succession plan. I believe we managed to implement it strategically correctly, in a traditional friendly manner for the company. I would like to thank the Board of Directors and Shareholders for the opportunities that they provided to me and my team, - Sergey Soldatenkov commented on his decision.
  • The contract with Soldatenkov in 2016 was concluded for three years - until the date of the annual general meeting of shareholders in 2019, follows from the materials of the operator. The operator expected a return to the previous growth rates of revenue (both total and mobile) - by 2-5% per year in the period from 2017 to 2020, the management reported.

    Megafon presented its new development strategy to investors in May: the company has set itself the goal of evolving and adapting to the new, digital world... First, the operator's management said, Megafon will stop considering the average monthly income from a subscriber (ARPU) as the main indicator of success and will focus on a new indicator - the subscriber's lifetime value (LTV). This indicator depends on the subscriber's loyalty, the period of his connection and the willingness to pay to the operator and represents the present value of future cash flows from the user during the entire period of his relationship with Megafon.

    Secondly, Megafon will strive to provide its subscribers with more services for more money (more for more).

    The acquaintances of several of the operator's managers said that the operator did not achieve key performance indicators last year, as a result of which the bonus payments to Megafon employees in 2016 were significantly lower than the payments of previous years. At the end of 2016, Megafon's revenue from mobile services decreased by 2.3% to RUB 258.9 billion. The operator's total revenue in Russia remained at the level of the previous year and amounted to RUB 311.57 billion, an increase of 1% year-on-year.

    At the same time, over the past five quarters (that is, from the first quarter of 2016, Soldatenkov returned to Megafon in the second quarter of the same year), Megafon looks worse than competitors in the big three in terms of revenue from the mobile business. The fact that Megafon's revenue has stopped falling is encouraging, but the lag behind competitors may indicate that the operator is gradually losing its share of the mobile communications market, JPMorgan analysts suggest in their report.

    Cellular operators It is becoming more and more difficult to earn and develop: their managers have repeatedly complained that the mobile communications market is saturating, revenues from mobile Internet are growing more slowly than its consumption, due to low prices for communications in general, and revenues from voice communications have begun to fall altogether ... If earlier companies competed with the size of their networks, now they are exclusively in services and tariffs: since all networks, with the exception of Tele2, are approximately the same, the quality of communication is also roughly the same. Operators declared the need to look for new ways to earn money, but so far none of them have found a fundamentally new business model.

  • From the certificate of registration, signed by Vladimir Putin in 1993, to the present day.

    Company executives

    • From November 13, 2018 - Gevorg Vermishyan
    • Since April 27, 2016 - Sergey Soldatenkov
    • From April 20, 2012 - Ivan Tavrin.
    • Until April 20, 2012 - Sergey Soldatenkov.

    2017

    MegaFon's board of directors approved in December 2017 the list of candidates for voting to elect the updated board at an extraordinary general meeting of shareholders. It included nine candidates, including two independent directors and two candidates from Gazprombank, the operator said. The meeting of shareholders will take place on January 19, 2018.

    The list of candidates for the board of directors includes Maxim Anipkin, Evgeny Bystrykh, Alexander Esikov, Pavel Kaplun and Chumachenko Natalia from USM Group, representatives of Gazprombank structures Alexey Antonik and Alexander Ushkov, as well as the head of the board of directors of 3 step IT Group Oy Yarkko Armas Veyalainen and CEO of Nortal Oy Harry Eerik Koponen.

    2014

    Megafon's seven-member board of directors was re-elected on March 17, 2014. Board composition: the largest shareholders of Megafon - Garsdale holding (owns 50% plus 100 shares) and Scandinavian TeliaSonera (25%) - each replaced one of their representatives. The board of directors for the first time includes a representative of Rostec (one of the shareholders of Garsdale) - the executive director of the state corporation Sergey Kulikov. The new member of the board from TeliaSonera is the find director of the Scandinavian company Christian Luiga. He replaced the former cFO the company of Per-Arne Blomqvist, who was fired in November after a corruption scandal over a business in Uzbekistan.

    As for the rest, the composition of the Megafon board of directors remained the same. The heads of USM Vladimir Streshinsky and Soldatenkov, nominated by Garsdale, have retained their places. TeliaSonera's representative remains the head of TeliaSonera Mobility Services Berndt Kenneth Karlberg. The board also includes two independent directors - ex-finance minister Paul Miners and Hogia AB chairman of the board Jan Erik Rudberg (former TeliaSonera top manager).

    The structure of the board of directors was approved as part of the IPO at the end of 2012. The Council consists of seven members: three seats are held by representatives of Garsdale, two by TeliaSonera, and two more by independent directors.

    Assets

    The license portfolio of Megafon and its affiliates both in the GSM 900/1800 communication standard and in the third generation IMT-2000 / UMTS communication covers the entire territory of Russia with a population of 142 million people. Also, a subsidiary of the company - CJSC "TT-Mobile" provides services cellular communication in Tajikistan.

    MegaFon became the first and so far the only operator to have deployed its own network in all regions of Russia. The company was also the first in Russia to put into commercial operation a 3G network in the UMTS standard.

    Since June 2010, Megafon has owned 100% of the shares of Synterra. With the help of Synterra's trunk channels (75,000 km), Megafon will improve the quality of services in third generation (3G) networks and increase the data transmission speed. In terms of the length of backbone channels, Megafon (22,300 km) until recently lagged behind its main competitors: after the acquisition of Golden Telecom in February 2008, Vimpelcom's network increased to 70,000 km, and MTS, including Comstar-UTS, increased to 35 000 km.

    In addition, with the purchase of Synterra from Megafon, it becomes possible to offer converged services to customers in order to strengthen its position among corporate clients, adds Soldatenkov. Synterra controls Peterstar, which serves a significant share of corporations in the Northwest region.