How to open a department with sweets. Opening a candy store: detailed consideration of a business idea. Equipment for trade

A sample candy store business plan takes into account target audience... Its main part is made up of children and women.

The candy and chocolate market is characterized by progressive growth. Consumption of sweets at the end of 2018 amounted to 24.6 kilograms per capita. In 2017, this figure reached 24.5 kilograms per person. The business plan of a candy store selling cookies and sweets includes other nuances: calculations, market analysis, list of assortments, necessary equipment, various analytics required for starting a business.

Download a ready-made business plan for a candy store

The candy store business plan is based on the experiences of other entrepreneurs.

It is allowed to use a ready-made strategic plan and download a business plan for a cookie and candy store, which was prepared by experts.

Sample candy store business plan

Ready example business calculation is intended for entrepreneurs who open a candy store from scratch.

In short, 2 sellers are hired to work, the minimum amount of equipment and furniture is purchased. After reaching the payback, the businessman attracts additional employees, expands the range, opens new points of sale. Let's take a closer look at the cycle of opening a candy store, which must be foreseen in a business plan.

Market analysis, relevance of the idea

60% of the sweets purchased at retail are bulk and boxed sweets. Russians prefer milk chocolate. White, dark and bitter are less popular. On average, buyers spend 7,500 rubles a year to buy confectionery. In 2017, 7,100 rubles were spent on sweets.

In order not to put the business at risk of closure even before the start of activities, the entrepreneur examines the questions:

1. The number of candy producers that are located nearby. This will reduce shipping costs to the store. Manufacturers' willingness to cooperate is assessed.
2. The number of direct competitors in the city and area where the opening is planned. Neighborhood with similar establishments will negatively affect profits.
3. What kind of sweets do customers prefer? The answer to this question will make it possible to place an exact order from the manufacturer and offer the buyer the goods he is interested in in the store.

Statistical data will help you answer questions and draw up a business plan for opening a project (a business plan for selling cookies and sweets) for free. The Institute of Public Opinion asked the candy buyers six questions and received the following answers:

1. How often do you eat sweets? Most of the respondents said that they indulge themselves in sweets every day (54.6%). Up to three times a week - 31.2% of buyers. 9.2% of respondents reported that they eat sweets up to 3 times a month. 2% of respondents indulge themselves only once every three months or several times a year. Less than 1% answered that they do not eat sweets at all.
2. Why do you eat sweets? 67.5% of respondents answered that for them confectionery - dessert. 46.8% of the respondents consume sweets for pleasure. For 55%, products are perceived as an attribute of the holiday. 35.7% eat sweets for the company with the child to whom they bought them.
3. Whose candy are you buying? 46.8% answered that they buy goods of Russian and foreign production equally. 32.5% of respondents prefer sweets from domestic factories.
4. Where do you buy sweets? 79.5% of respondents make purchases in the confectionery departments of hypermarkets (Magnit, Lenta). 54.7% - in small shops near the house. 39.9% - in specialized confectionery stores.
5. What kind of confectionery do you prefer? 50.7% of respondents were in favor of chocolate. For cookies - 48.2%. Sweets, caramel, lollipops are loved by 45.4% of respondents.
6. What criteria do you follow when purchasing confectionery? For 96.8% of respondents, taste is important. For 95.4% - the quality of sweets. 80.7% of respondents pay attention to the composition of the product. For 80% they matter appearance and product packaging. 7.5% and 18.2% of respondents, respectively, make their choice based on advertising and product names.

The answers to the first question confirm the relevance of the idea of \u200b\u200bopening a candy store. The second question reveals the reasons for the demand for confectionery. On the basis of the third question, Russian and imported sweets are included in the assortment for greater coverage of buyers. The fourth question gives an idea of \u200b\u200bthe businessman's competitors. The fifth question allows you to form an assortment by categories of sweets. The sixth question reveals what characteristics of the products attract buyers.

Calculations

Forming a business plan for a candy store begins with drawing up a detailed list of expenses. It is necessary to collect 661,000 rubles to open an enterprise. A ready-made example of a business plan for a candy store includes the cost of purchasing raw materials, furniture, equipment. Calculations are presented in the table:

Going to zero and achieving payback depends on the amount of the margin.

A margin of 60-80% will allow the store to pay off in 5-6 months. Extra charge of 100% and more - for 3-4 months.

The businessman sets a small markup and gradually increases the price of the candy. Otherwise, customers will not come to the store.

Risks

The business plan for the candy and cookie store reveals risks. They can slow down business development and lead to bankruptcy. These include:

• unreliable suppliers. Violation of the terms of the contract leads to the disruption of supplies, the sale of goods of inadequate quality. When forming a list of counterparties, a businessman pays attention to recommendations, reviews;
• drop in the quality of sweets. It may be insignificant due to changes in the production recipe. Deterioration in quality due to the use of low-grade raw materials repels regular customers;
• increased competition. The profitability of the candy business leads to an increase in the number of shops, kiosks, points in shopping centers. An entrepreneur needs to calculate in advance possible ways to promote and increase interest from buyers;
• rise in price of goods. The assortment must have a minimum of 125 items. Among them there should be goods of the minimum and middle classes;
• increase in the cost of rent. The entrepreneur provides in the contract a clause on fixing the amount of payment for a certain period. This will avoid unplanned expenses.

Range

The business plan includes the assortment of the store:

• 50-60 types of chocolates by weight;
• 20-30 types of caramel;
• 25-30 kinds of chocolates in boxes;
• 30-35 types of chocolate bars of different weights.

Marketers note that truffles, products with waffles, pralines are the best-selling chocolates. Among the caramels are chocolate-coated sweets, lollipops.

For a visual representation, when displaying for each type of product, photographs of sweets without a wrapper and in a section are installed on the storefront. The buyer will see the candy not only packaged, which will facilitate his choice in favor of a particular product.

Expanding the assortment list is possible by offering additional types of sweets by weight:

• oriental sweets,
• biscuits,
• candy handmade,
• marmalade,
• healthy sweets,
• nuts.

For this, the corresponding sections are being developed in the business plan of the candy store.

The entrepreneur has the right to offer customers sweets and chocolates own production... You will need to develop original packaging, logo.

The components of sweets (cocoa paste and cocoa butter) are imported from abroad. Prices for imported raw materials depend on currency fluctuations. To reduce the risk of higher prices for ingredients in the draft business plan for the shop of sweets and biscuits, a reserve fund is being formed.

It is allowed to conclude an agreement with a specific confectionery factory and sell its products. Plus - the opportunity to get a discount when purchasing a large volume in bulk. The downside is a narrow assortment.

Seat selection

The first thing to start with when choosing a room is to calculate the required area and choose a location.

The area should be sufficient to accommodate counters, display cases. There should be an office for employees (for meals and rest during the break). For the first time, an area of \u200b\u200b20-30 sq.m. You can trade sweets in:

• department of the shopping center;
• kiosk, pavilion at a bus station or metro;
• stationary store, separate stall;
• specialized store.

The business plan includes the cost of rent - 30,000-50,000 rubles, depending on the location.

Sub-lease of premises is possible. The neighborhood with a butcher's shop will have a positive effect.

Room requirements, equipment

The premises for a candy store must comply with the rules:

1. Located on the first floor of the building. This location attracts buyers. A sign or banner is hung over the entrance.
2. Disinfection, disinsection.
3. Installation fire alarm, placement of the evacuation plan, fire extinguishers.

A studio is also suitable for a candy store. It will be possible to create several zones by installing partitions. Repair of premises for a candy store is not costly. Interior design is optional. It is enough to spread dense linoleum, paint the walls in a neutral color.

Furniture, appliances, consumables are bought. The calculation of the cost of equipment for a candy store is indicated in the table of the business plan:

Registration of a legal entity and required documents

The business of an entrepreneur selling sweets begins with registration with the tax office. The package of documents depends on the organizational and legal form that a businessman chooses when opening a store.

To assign an individual entrepreneur status, you need:

• the passport;
• receipt of payment of duty.

To register an LLC you will need:

• application in the prescribed form;
• receipt of payment of the duty;
• charter;
• protocol (decision) on creating society. The type of document depends on the number of founders;
• letter of guarantee for the provision of a legal address.

When submitting documents on paper, the application is filled out in black ink, block letters.

It is possible to register online on the website of the tax office. LLC draws up an electronic digital signature for the electronic transfer of documents. The application is submitted using the State Service website. The entrepreneur creates a profile, goes through the identification procedure.

At the stage of filling out an application in the established form for a new business, an OKVED code is selected that corresponds to the type of activity. Suitable for a candy store:

1. Code 52.24.2 " Retail confectionery ";
2. Code 52.24.22 "Retail trade of sugary confectionery products, including chocolate".

After assigning the status of LLC or individual entrepreneur and obtaining a registration certificate, the entrepreneur requests permission from the sanitary and epidemiological station, the fire service.

Employees

An integral part of a business plan is staff. The new candy store requires employees:

• sellers (2 people);
• cleaners (2 people);
• manager (1 person);
• loader (1 person);
• accountant (1 person).

The entrepreneur selects personnel for the organization on special sites with vacancies. Each candidate's resume is reviewed. The assessment of the personal qualities of candidates is carried out: the absence of conflict, the ability to find a compromise, the willingness to help the buyer with a choice. A health book is required for sellers. With employees are employment contracts, taxes, contributions to non-budgetary funds are paid.

Cleaners and accountant are outsourced to reduce payroll costs mandatory payments (taxes, contributions).

Initially, a businessman only hires shop assistants. Thanks to this, labor costs will not be high. The entrepreneur will be able to count on a quick payback. Subsequently, a manager (director) and an accountant are involved in management and reporting.

Promotion and promotion of a candy store

To increase sales, an entrepreneur, in an approximate plan, provides a section on marketing. Among the ways to promote and promote a business are known:

1. Distribution of leaflets, brochures, magazines near shopping centers and shops. At the initial stage, the materials indicate the date of the store opening. Subsequently, information about promotions and discounts, conducted tastings, is printed in advertising booklets, services store.
2. Issuing loyalty cards, holding promotions, tastings.
3. Advertising on television in video format.
4. On the internet in in social networks - as fasting.

activity marketing plan held in the complex. Separately, they will bring less benefit and less income.

Typical errors

The strategic business plan contains a section with an analysis of typical mistakes. These include:

1. Errors in the composition of the assortment. The assortment includes sweets of different categories, class, cost. The entrepreneur will present a rich list of products targeting all customer segments.
2. Opening a store in a place with low traffic or close to competitors, which will complicate the sale of goods.
3. Lack of tastings. They are posted to customers when a new type of candy goes on sale.
4. Lack of sales analysis. A businessman regularly analyzes the results of sales, excludes types of goods that are not in demand, replaces them with other types.
5. Lack of sales, promotions. The entrepreneur offers sets of chocolates, made independently or according to the wishes of the client.

Ideas used by competitors are also being analyzed.

Conclusion

Constant growth in demand, a choice in favor expensive brands confectionery making candy store opening profitable idea... Only the consumption of chocolate in 2018 increased to 5.1 kilograms per year per person. In 2015, this figure was 3.9 kilograms.

Business success depends on the reliability of counterparties. Supply agreements are concluded only with verified suppliers. Otherwise, the entrepreneur will face a violation of the deadlines, low-quality raw materials.

The premises are carefully selected for the store, new themes to attract customers.

Sweets have long stood out as a separate niche in the grocery segment of the market. This happened primarily due to the number of manufacturers, the products themselves in the range and the ability to supply such products from Europe, America or Eastern countries. You probably noticed that now sweet products are presented in a separate segment of the store, and often a seller is allocated for this direction.

In this article, we will look at how to open a candy store in your city and what are the basic steps you will need to go through.

Pros and cons of business

Let's highlight both the positive and negative sides of this business.

The pluses include:

• high demand for products.
• a wide range of assortments from various manufacturers.
• the ability to start in almost any locality.
• relatively small initial investment.

• high competition, not only among private stores, but also among large grocery chains.
• low markup for the product.
• shelf life of products. If we talk about baked goods or cakes, then you need to sell these products in just a few days.

These are the main points and if they suit you, then you can try to start working in this direction.

Documents

In order to conduct a legal business in the trade of sweets, you need to complete all the documents and permits from the inspection services.

Here's what you need:

• open SP.
• indicate OKVED for activity. For Russia, this is the code 52.11, 52.2. For Ukraine - 47.
• to hire staff.
• employees must have medical records.
• obtain quality certificates for products from suppliers.
• conclude a lease for the premises.
• obtain permission from the SES and the fire service.
• design a buyer's corner.

This is the main package of documents. In order to competently approach this issue, we recommend that you seek help from an experienced lawyer, he will help to draw up all the documents and advise where any questions arise.

Location and premises

First, the main and probably the most important fact when starting a candy business is the trading location. An excellent option would be to link the grocery store with the “tasty products” section. It is in this mode that many entrepreneurs work.

From the options for finding a place to rent, you can consider: shopping malls with grocery departments, children's entertainment centers, amusement parks, grocery stores.

It is worth looking for a room with an area of \u200b\u200babout 10 - 25 sq. M. This is quite enough to arrange small showcases and display products. Plus, preferably a small warehouse... The rent in this case will be $ 300 - $ 1000, it all depends on the region in which you plan to work.

Equipment

The second point is the selection of equipment for the candy sales business. It is important here to combine counters and glass containers to give a presentable look for display cases.

The main equipment is:

• stands for product placement;
• a counter with compartments for products;
• stands and equipment for the sale of milk and oxygen cocktails;
• juicer;
• refrigerator for ice cream and yoghurts;
• electronic balance;
• cash machine.

The total cost of equipping a retail outlet with an area of \u200b\u200b15 - 25 sq. M. will be about $ 4600 - $ 7500.

Pay particular attention to lighting display windows and candy shelves. Smart lighting can dramatically improve the look and feel of your store and boost your sales.

Range

When compiling an assortment, you will need to conduct a whole research in order not only to carry the most popular goods, but also to present something unique in order to distinguish yourself from competitors. For example, when opening a store, many mark out shelf segments for products from Europe, America or oriental sweets. People often go to you for such a product and, in addition, always take related products. In addition, using this method for you, word of mouth will work well, since you will be advised to acquaintances and friends. Another example is the department of healthy sweets made from natural products without chemicals. This assortment can be offered in large city, since the price tag for products is quite high. But the topic is relevant, due to the growth of popularization healthy way life.

The classic assortment includes:

• sweets (chocolate, caramel, jelly, etc.);
• chocolates, and chocolate bars;
• candies in boxes (of various price segments);
• products by weight (waffles, cookies, cakes, dragees, etc.);
• products from gelatin;
• ice cream and yoghurts;
• from drinks: juices, fresh juices, oxygen cocktails, sweet water.

Today there are a huge number of different manufacturers of sweet products, so finding suitable ones is not difficult. Pay particular attention to product quality, it should always be at its best.

Also, track the freshness of all products on a daily basis - this is the key to the success of this business idea. Your target customers will often be children, so by selling stale goods, parents will provide you with bad advertising and it will be very difficult to restore your reputation.

Product Suppliers

If you have your own vehicle, then you can easily go to the wholesale markets and purchase products yourself. Otherwise, in the absence of such an opportunity, or you are far from the regional centers, where the wholesale food markets are located, you need to think about cooperation with sales representatives.

In the future, if the sales of sweet products continue to grow, you can go directly to manufacturers and buy products for even more favorable priceincreasing your earnings from the business. The same pastries or cakes can be obtained from local entrepreneurs who are engaged in this area of \u200b\u200bactivity.

Staff

For your store to function properly, you will need salespeople. They need at least two, with a shift work schedule. The salary should be set in the form of a small salary and an interest rate on the profit received.

Sellers will need to register and pay a monthly tax for them.

Since most of the products in this segment are sold by weight, in this case, see our customer service speed, as you know, no one likes to wait. A slow seller can bring you losses, so constantly monitor the process itself and, if necessary, look for new personnel.

Advertising

Marketing promotions can be divided into two main types: classic and original. The first type includes: bright signboard, discount flyers, advertising stand near the store and so on. The original approaches include: tasting sweets, free juice when buying a certain amount, and more. This works well and will help attract more customers to your store.

How much is this business worth?

Already at the stage of drawing up a business plan for a candy store, you will be able to calculate investments in the business and predict profit. We will try to help you with this.

Initial investments:

• purchase of equipment - $ 4600
• paperwork - $ 300
• corporate identity - $ 250
• initial purchase of products - $ 6000

Monthly expenses:

• rental of premises - $ 400
• utility bills - $ 40
• taxes - $ 120
• wage - from $ 200 per employee.
• restocking of products - $ 3500 - $ 3900
• advertising - $ 20
• transportation costs - $ 60

To save on start-up capital, you can buy used equipment, or at the beginning of the business you can work as a seller on your own, and when the store starts up, hire staff.

How much can you earn?

From one small candy store, you can have a net income of about $ 1000 - $ 1200. Of course, these numbers are not as impressive as we would like, but still this stable business for years to come, as the popularity of sweets is unlikely to ever drop.

Business payback - 9 - 12 months.

Findings. We showed you an approximate way of opening your own sweets store, and gave some calculations, whether it is profitable to start or not for you, based on the level of competition and the availability of suitable premises for this business. The demand for these products is high and if you do everything right, you can make good money.

Have experience in this niche? We are waiting for your feedback and recommendations below.

* Calculations use average data for Russia

Confectionery, delicious pastries and sweets - this business idea is the dream of many start-up entrepreneurs. In this calorie compilation, you'll find 16 sweet tooth business ideas and guides for launching these startups in 2020.

1. Cake to order

Cake is a favorite sweet of a huge number of people. Baking cakes is a hobby that can grow not only into an additional source of income, but also into your own small business. For such a startup in the “homemade baking” format, even in the absence of cooking equipment, 30 thousand rubles will be enough. However, today you will hardly surprise anyone with a simple cake like "Napoleon", so you need to think carefully about the ideas for decorating your cakes. An excellent option for advertising sweets would be to post photos of cakes on Instagram.

The current direction of catering in recent years steel pies. This business idea attracts rather low competition and simple technological process baking pies. To open a cafe selling pies with a capacity of 36 visitors, 1.24 million rubles will be required, which will pay off in about 7 months of work.

3. Yogurt

The yoghurt bar is a small island-style outlet in the mall that sells sweets, in particular frozen yoghurts with various fillings. To open such an island on an area of \u200b\u200b4-6 sq. meters will require about 655 thousand rubles. The net profit of a yoghurt bar per month can be about 100 thousand rubles. The menu can be supplemented with sandwiches and drinks.

To open your own smoothie bar in the format of an island 5-6 sq. meters in mall it will take about 465 thousand rubles. and he will be able to bring about 80-100 thousand rubles. per month. The advantages of smoothie bars include a relatively free niche, small investment, simplicity of beverage preparation technology and fashion for smoothies. The profitability of smoothie bars reaches 80%.

5. Bakery

Bakery is one of the most popular small business destinations. Baking is a product of daily demand. Investments in opening your own bakery are small, and if the tastes of consumers change, you can instantly adjust to new trends. You can open your own mini-bakery if you have 885 thousand rubles, which can be recouped within 7 months of work.

6. Ice cream

10. Waffles

Unusual varieties and types of waffles are a trend in the catering business. These are Hong Kong pimpled waffles with fillings, and well-known, but "pumped" on domestic soil, Belgian waffles, decorated with cream, fruit, ice cream, yogurt and all kinds of toppings on top, and much more. Basically, waffle startups "storm" shopping centers with their islands. The threshold for entering a business is 350 thousand rubles.

11. Donuts

Selling donuts is a great option for a mini cafeteria or department in a mall food court. The mark-up on these products without much damage to demand can reach 1000%. The technology for baking donuts is quite simple, and there are many both manual units and automated systemsthat can improve productivity.

12. Caramelized fruits

Caramel fruits on sticks are sweets popular abroad, regulars at festive and city fairs. The most common delicacies are caramelized apples and bananas in chocolate, but in principle, the scope for imagination in this business is not limited. The apparatus for caramelization costs from 15 to 30 thousand rubles, and 70 thousand rubles will be enough to start in the format of a seasonal street point.

Ready ideas for your business

13. Figured chocolate

Chocolate is a great way to earn money not only for large entrepreneurs, but also for beginner chocolatiers who are ready to offer the buyer an exclusive handmade product. The technology of handmade chocolate production can be mastered from the videos of master classes on YouTube. You can also open a figured chocolate shop that deals only with sales finished products... To open such a store, it will take about 400 thousand rubles, and net profit will amount to 80-200 thousand rubles.

14. Peanut butter

Peanut butter is one of the symbols of America and at the same time a completely free niche on russian market... The advantages of this business idea can be called the simplicity of the production technology, and the disadvantage is the weak “recognizability” of the product, which will require the entrepreneur to actively promote the product at city fairs and constantly go out “to the people”.

15. Oriental sweets

Traditional oriental sweets such as baklava, halva, kyata, shaker are made by many confectioneries and are often found in grocery stores, but these products are far from exhausting the sweet riches of the east. An attractive format for your business, in which you will definitely not have competitors, will be the opening of a specialized confectionery store of oriental sweets.

Read the Oriental Sweets Making Guide

The most popular format for selling marmalade is a shopping island in a shopping center with an area of \u200b\u200bup to 5 sq. meters, selling marmalade by weight. The cost of opening such a point, taking into account showcases and equipment, will not exceed 400 thousand rubles. The markup for these delicacies is about 100%. The opening of its own production of marmalade with minimum production volumes will require from 1 million rubles.

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Today, doing pastry and not having your own Instagram is simply indecent. Examples of delicious pages from popular pastry chefs and ordinary mothers on maternity leave, who sometimes give them a head start.

Having decided to open a business, and not knowing which field of activity to choose. It is worth considering the option of a confectionery pavilion. After all, the idea of \u200b\u200bhow to open your own pastry shop from scratch is a good option. Trading in sweets is a lucrative business. Such a product is constantly in demand.

How to open a candy store

What does it take to open a shop selling sweets from scratch? It is worth looking into this in more detail.

Activity planning

Any business, including selling candy and cookies, should start with market research and planning. Before you open your store, you should go through retail outlets engaged in the same activity in order to familiarize yourself with the methods of decorating premises, pricing policy, an assortment of sweets and other products from competitors. You can talk with sellers to find out which products are popular. Such information will help to cope with the selection of a confectionery assortment from scratch.

The next stage is to establish the circle of potential consumers. Sell \u200b\u200bexclusive luxury sweets (for wealthy clients) or sell sweets, cookies and other confectionery products at affordable prices. The second option is easier and less expensive. To start a business from scratch, you need to find suppliers that produce quality, inexpensive products.

Before the store is open, it is important to build an assortment of goods from scratch. Most easy way - trade in a standard set of sweets and other sweets. For the confectionery business to develop successfully, it is better to choose products that are favorably different in their novelty from those sold by competitors. In standard shops selling sweets and other confectionery products, the assortment includes at least 80 types of goods (waffles, sweets, gingerbread cookies, marshmallows, nuts, etc.). In addition, drinks and ice cream can be sold.

It is important, having made an assortment once, not to stop there. For the effective development of the confectionery business, it is necessary to regularly review the types of products sold. And change one type of product for another, depending on demand.

You need to think about where and how to open a confectionery store at no special cost. In the case when the sweet business is focused on wealthy clients, you need to give preference to the prestigious districts of the city. For example, next to offices. If it is supposed to serve ordinary citizens, then it is better to open a store close to markets, kindergartens, schools and pavilions with goods for children. You should not open a pastry shop next to other retail outlets selling similar products.

Before the store is open, it will not hurt to draw up a business plan, take into account the necessary investments to open a business from scratch. The cost of expenses is: the cost of renting premises, equipment for the store, goods; salaries for employees, advertising costs, funds required for registration. And only after making calculations, you can open a confectionery business.

Moving from planning to action

To open a shop selling sweets, the best organizational form would be an individual entrepreneur. This will not require special licenses and permits. In addition, you need to inquire about the requirements of Rospotrebnadzor, Fire Service, SES and other government organizationsneeded to open such a store from scratch.

At this stage, you need to start looking for a room. Given that a diverse assortment of sweets and other sweet products will be sold, it is important to choose a size that will best accommodate the goods. In other words, a candy store doesn't have to be tiny. Buyers should be able to view all products. The optimal size for a pastry shop is an area of \u200b\u200bat least 30 sq. m. In addition, it is important to have a water supply, sewerage, electricity, ventilation and storage.

There is no need for expensive renovations to open a store. As a decoration, painting the walls in a neutral color is suitable. When choosing materials for the floor, it is better to give preference to those that are easier to wet clean. Do not forget about high-quality lighting so that in the evening you can have a good look at the goods sold in the store.

Before opening a candy store, you will need to purchase the necessary equipment:

• showcases;
• racks;
• cash machine;
• shelves;
• air conditioning;
• libra;
• counter;
• refrigerators for drinks;
• freezers (when selling ice cream);
• chairs.

Recruiting for a cookie and candy store is not a big problem. The main thing is that the employees have a medical record.

Sellers must meet the following requirements: friendliness, attentiveness, skills in working with people.

In addition, you will need a cleaner and a loader. You don't have to hire an accountant. You can do this work yourself or sign an agreement with a private specialist.

Product accounting and promotion

Difficulties with taking into account the confectionery product arise due to its diversity, due to the difference in units of measurement (pcs., Kg.). To facilitate the task, programs are released to automate the process. When the store is open, it is best to conduct weekly reconciliations, personally participating in them. This will help to change the types of candies and other sweet products, depending on the demand for them.

In order for the confectionery business to pay off faster and become profitable, its promotion is necessary. When selling candy and biscuits, it's best to target your ads to those who live nearby. Preference should be given to leaflets, attractive shop windows and signboards, bright billboards, brochures and business cards, the Internet. Discounts and promotions can help attract customers.

Despite the fact that the confectionery business is a very troublesome business, it requires financial investments, it is worth opening such a store. The funds invested in it will pay off in 9-10 months. The demand for such products will always be high. The owner of the pastry shop will be provided with a stable income. Of course, with the right planning and following the guidelines outlined earlier.

How to start a candy store trade from scratch?

Selling food has always been profitable and popular. Selling sweets and biscuits is no exception to the rule, and with a skillful business organization, it can bring good profits. You need to take into account some of the peculiar features of this enterprise in order to understand how to open your own confectionery store from scratch, providing a good income.

Registration and registration

Like many species business activities, the sale of sweets requires special documents. To legalize this business, you can register as individual entrepreneur or open a society with limited liability... For inexperienced entrepreneurs, it will be easier and easier to issue an IP.

To open a store from scratch, you need to obtain a taxpayer certificate. You can use unified system taxation, but you can choose a simplified one.

In addition, the fire inspectorate and Rospotrebnadzor will necessarily subject the confectionery business to an inspection before it starts working. For the revision to be successful, certain conditions must be met:

• it is forbidden to bring water to the store, the building must have high-quality cold and hot water;
• the supply of products from the yard side is prohibited;
• the store must be connected to a sewerage and water supply system;
• the marking of knives and cooking boards must correspond to the products intended for them;
• it is important to comply with the standards of storage and storage of confectionery products, as well as their shelf life;
• all food products must be certified and safe.

It is very important to meet all these requirements at all times.

Room selection

When considering how to establish a candy store, you need to immediately decide on the room in which it will be located. Usually they choose crowded places with the highest traffic. For example, near a market, shopping center or school. The main thing is that there is no large complex with similar goods nearby. No store can withstand this kind of competition. You can set up a point in a residential area where there is a shortage of this category of products.

Very important price policy confectionery. If the products are expensive and designed for wealthy customers, then it is better to establish a store from scratch in the central part of the city, near offices.

To open a shop with a small cafe, 80 m2 is enough. It is necessary to provide for showcases, counters, cash desk, and also a warehouse. Repairs in it can be modest, but it is important that the inside of the pastry shop is always clean and tidy.

Assortment of goods

Before opening a confectionery business, you need to decide on reliable suppliers by concluding an agreement with them. About 500 thousand rubles will need to be allocated for the purchase of sweets per month. An approximate assortment of confectionery products:

• juices, coffee, tea;
• ice cream;
• several types of sweets and chocolate;
• pies, pies, buns;
• various cookies;
• pastries, gingerbread, cakes;
• mint candies and other confectionery products.

For a start, 70 items will be enough. It is very important to regularly monitor the updating of the assortment of sweets, cookies and their quality. You can purchase a convenient program for accounting for products that are produced by the piece or by weight.

Additional terms

Staff

The number of employees serving a candy store will directly depend on its size.

Steps to opening a candy store

The staff must necessarily include an accountant, a sales manager, a director, and also working personnel. All people must have health records and periodically undergo medical examinations.

Equipment

The confectionery business from scratch provides for the purchase of high-quality equipment. To establish an enterprise you will need a sample kit:

• computers;
• overalls for staff;
• counters, showcases, racks;
• refrigerators;
• furniture for shops and cafes;
• dishes and other products.

Many products can be rented to save money.

Advertising

If you are thinking how to establish a candy store and not lose investment, then be sure to include advertising costs in the business plan of the enterprise. You need to think over everything to the smallest detail: come up with a beautiful signboard, advertise in the media, and also order printing products.

Profit assessment and profitability

The list of expenses includes the following items:

• buying or renting a building in which the store will be located;
• purchase of the necessary equipment and other goods;
• wages of working personnel;
• purchase of confectionery products: sweets, cookies, chocolate;
• advertising costs;
• paperwork and business registration.

To increase profits over time, you can open several outlets with confectionery products.

In order to start a confectionery store from scratch, on average, you will need about twenty thousand dollars. The profit will be about five thousand. The income is not too high, but stable and constant. Confectionery is very popular at all times.

Unfortunately, starting such a business from scratch is impossible without difficulties. It requires a lot of material investment and gives a lot of trouble. Usually financial costs pay off in about ten months, subject to all necessary conditions: convenient location, variety of sweets, reasonable prices for confectionery products and impeccable quality of goods.

"Sweet" business provides other options: you can open a small department in a large supermarket or small stalls with ice cream, sweets, or make semi-finished products.

This business is not easy and it is undesirable to trust it to strangers. But in some cases, it is more profitable to purchase a ready-made business than to open it from scratch.

The business of selling sweets is very promising, especially when an entrepreneur offers customers fresh and high-quality goods, and besides a large assortment sweets. There are subtleties and difficulties in the confectionery business, as well as the prospects for this "sweet" business ...

How to start your own business? Find a place in a shopping center or in an ordinary market, then buy or make yourself shelves where boxes with sweets and scales will be placed. Then agree with wholesalers about taking the goods for sale - and that's it, you can earn.

By the end of the month, the goods and rent will pay off trading place with a good profit. The main thing is to find a crowded place where you can win regular customers.

For those who like to try new things, show and suggest new ones, and always ask conservatives: "How are you usually?"

Usually, difficulties are associated with pressure from the tax inspectorate and administrative institutions. But sweet will be enough for all relatives!

Selling sweets is a seasonal job, as in summer the income is usually minimal and there is practically no trade, there are few clients. Mostly in the summer they buy fruits and water. But on New Year's, spring holidays, for Easter, sweets are sold out quickly.

Business idea number 947: how to make money selling sweets? Business ideas here: money-job.ru

All people love sweets. And sometimes it so happens that going for sweets is the most enjoyable thing of the day.

Opening of a shop selling sweets

By trading sweets, you can bring joy to all your customers, and besides, make good money!

The profit in the candy business depends on various factors. Day of the week, availability of a day off or a holiday (Saturday and Sunday are sweet tooth days). Much depends on the seller, how he presents the goods to the buyers. Weather conditions also affect the number of clients.

Do not forget the main rule - the client is always right. When purchasing, always take everything fresh, check and open the boxes. It is better to go for the goods twice a day. Try to change your product range at least occasionally. If you notice that the product has spoiled a little, in no case do not put it on sale, throw it away immediately.

I wish you success in your "sweet" business, patience and more clients ...

We all love sweets, therefore, the idea of \u200b\u200bopening a company that would sell sweets and other chocolate products is very profitable, at least there will always be potential customers. But, in each medal, as they say, there is a downside, because similar business has its own competition, and not everyone can handle such an idea. Let's consider where to start if creating such a company is the only and most suitable option for you. By the way, it is quite possible that you will miss moneythat you have prepared for starting a business, fortunately, now there are many companies dealing with loans. Take, for example, "Money Fanny" and SC "Swiss-Garant" signed an agreement that significantly increases the reliability of using the services of the aforementioned company, and this, in turn, allows you not to worry about guarantees, which ultimately greatly helps start-up entrepreneurs.

Where to get the products from?

As in any trade business, you need to have good suppliers who are able to provide a stock of products for trade. Also, such suppliers must meet two mandatory requirements: a relatively low cost, and high quality... In addition, you need to decide what type of sweets you will work with, in total, the most popular ones can be distinguished, including:

• Candy. In this case, we mean chocolate, jelly, caramel, and so on;
• Chocolates.

  Selling sweets as a business. How to open a candy store from scratch?

  This area includes not only slab chocolates, but also various bars;

• Candy boxes. Mostly this type of candy is purchased as a gift, therefore, you need to make sure that your store has them in different price categories;
• Products by weight. Perhaps the most popular type of sweets, because in this case, the customer can purchase waffles, cakes, cookies, etc. in any volume;
• Yoghurts, ice cream. Ice cream is most popular in the warm season, for this reason it is advisable to sell it only at this time as a way to generate additional income;
• The drinks. Sweet drinks are also quite common in the respective stores, but most often they mean juices, sweet water, oxygen cocktails, fresh juices, etc.

Required equipment

Of course, the success of such a business depends not only on the quantity or quality of products, because all this must also be harmoniously located in the store, and if long-term storage is meant, then you cannot do without the appropriate equipment. In total, there are such devices that are almost mandatory in every candy store:

• counters that have special compartments for products;
• stands where, in fact, sweets will be located;
• you also need juicers for making fresh juices;
• this list also includes equipment for the preparation of milk and oxygen cocktails;
• if you sell yoghurts or ice cream, you will also need special refrigerators;
• when selling by weight, you cannot do without scales;
• in conclusion, you need to purchase a cash register.

Outcome

To summarize such an enterprise, then without any problems the income from the small shop will exceed the expenses. But in any case, you should adhere to certain rules of advertising and marketing, without a knowledgeable leader, the business will not be profitable.

How can you make money on sweets

They earn at home in different ways: they do handicrafts, paint pictures, make soap, make sweets, baked goods and much more.

How to make money on sweets

Sweets are made not only in industrial scalebut also at home. As a rule, preservatives and other additives are not added to them, because it is for their naturalness that they are highly valued.

Many people cannot live a day without sweets. Despite the fact that on modern market delicacies for every taste and budget are presented, a candy store as a business will bring good profits, since there is always a high demand for such products.

Where to begin?

First of all, you should go to the shops of competitors as a simple buyer. Pay attention to the design of different outlets, as well as prices and assortment. Ask your sellers what products are selling best. Thanks to this, you can determine a couple of dozen items of goods that you need to purchase first. In addition, lower prices can be set to attract early buyers. How to open a candy and cookie store from scratch is of interest to many novice entrepreneurs, so you should understand this matter in more detail.

Business registration

At first, you can register an individual entrepreneur. In addition, it is necessary to fulfill all the requirements that the SES and the fire inspectorate make. Since you are going to trade in food, there will be quite a few of them.

You don't need any licenses or special permissions. After you complete all the documents, you can safely open a candy store and get to work.

Storeroom

A small confectionery shop can be located near the market in a residential area. It is desirable that there are children's institutions nearby - schools, kindergartens,. Choose a location away from large supermarkets. Such a neighborhood may adversely affect your bottom line.

A confectionery with expensive products should be opened in the city center, where there are many shopping centers and office buildings, that is, where there are more wealthy clients. You can also open a chocolate boutique here, since such products are not cheap, but in certain circles they are used in great demand... Renting a room in such a place is quite high, especially for novice businessmen.

You can also rent a place in a shopping center or open a department in grocery store... This will save you from processing a lot of documents and permits. And, by expanding the range. This is beneficial to both parties.

Range

At first glance, it may seem that assortment formation will not take much time. It is enough to conclude an agreement with major manufacturers and you can work in peace. But this approach is used by almost all entrepreneurs. To be different from them and compete with dignity in this market, you need to come up with a new fresh idea. Handmade candy stores are very popular, which attract customers with an unusual and original assortment, fresh desserts from the bakery, etc. Alternatively, you can shop from her to sell products of your own production.

Most the best way Is its own cooking. You can also partner with private craftsmen who sell homemade cookies. In this case, you will be provided with positive reviews from grateful customers, since only experienced chefs can make such delicious products with their own hands. Therefore, before you open a candy store from scratch, first think carefully about everything, and only then get down to business.

Staff of workers

To organize a candy trade, you need to hire the following staff:

• Sellers;
• Manager;
• Accountant;
• Loader.

There is no point in hiring an accountant for a small store. You can ask for help from a private specialist who will keep all the accounting, and appear in your institution only a couple of times a week. You can manage all the affairs on your own, but as sellers, you should hire pleasant, friendly women who are well versed in sweets.

Equipment

You need to purchase all the necessary commercial equipment in the confectionery store:

• Product stands;
• Counter;
• Equipment for making cocktails;
• Refrigerators;
• Libra;
• Cash machine.
• The equipment will have to spend 4.6-7.5 thousand dollars.

Promotion

Confectionery shops demand good advertising campaign, because it is very difficult to promote such a point of sale. Usually advertisements on television and in newspapers do not work, because no one will go to your store to buy a cake or some candy. Potential clients are people in your area. You should bet on them. Set up signs pointing to your point of sale and also post flyers by mailboxes. In addition, you should make a bright sign and decorate the facade in an original way. People need to see from afar that the store is selling sweets.

As a rule, the trade in cookies and sweets brings good profits, so this product does not need expensive advertising.

How to attract buyers?

The goods in the store need to be beautifully laid out on the shelves. Visitors at one glance at sweets should have a desire to buy them.

Supply certain items at the lowest prices. This will help attract new buyers. Do not forget to constantly replenish your assortment. It must contain at least 30 types of chocolates and about 20 types of caramel. Offer novelties and unusual desserts. It is possible to create a small department in which oriental sweets will be sold.

Costs and profits

The total costs consist of the following items:

• Premises rental;
• Equipment purchase;
• Employee salary;
• Purchase of goods;
• Business registration.

On average, you need to invest about 15 thousand dollars in a business. In addition, advertising costs should be included in the candy store business plan.

In terms of profit, the average candy store makes a profit of about $ 1.5–3 thousand. This is not a very large amount, but such a business is highly stable. You can work in this direction for a long time, since sweets are very popular at all times. Decide for yourself whether or not it is profitable to open a candy store, since everyone has their own personal opinion on this matter.

Related Videos

Profitability

If you have firmly decided, I want to open a candy store, you need to put your whole soul into this business. Don't stay in one place. Business needs to be constantly improved. Only in this case will he provide you with a stable income.

The sale of confectionery is profitable business... Particularly brisk trade is observed in holidays... But there are also periods when there are practically no buyers. The worst sales of pastries are summer. This season, you can profit from the trade in soft drinks and ice cream.

A store will be successful if 200-300 people visit it in one day. In this case, the average bill should be 35–45 hryvnia. Therefore, before opening a candy store from scratch, you need to carefully analyze the purchasing power in a certain area, and only then rent a room there.

Summing up

Retail and wholesale of candy as a business is a lot of hassle and expensive. To start, you will need more than 500 thousand rubles.