Types of roll-ups. Roll-up is a lightweight mobile advertising structure. Roll-up stands. Types of exhibition stands Roll Up

Roll-up stands are one of the types of promotion of goods and services - efficient and effective outdoor advertising... These are structures that are popular in all spheres of business and are used as exhibition equipment. Once a famous American industrialist, a successful and visionary businessman, said that you cannot save on advertising, health and property protection.

His idea that saving on advertising is an attempt to "stop the clock, trying to save time." And these statements are the essence of promoting their products. Modern entrepreneurs, who understand that their business will not be successful without advertising, resort to different types advertising their products. And roll up fully corresponds to economical and effective promotion companies to success.

How does Roll Up work?

The standard height of the products (2 m) allows installation at any presentation or exhibition, providing optimal visual contact for those to whom the information is intended. And the width and dimensions of the roll up and can vary from 0.85 m to 1.5 m.

Considering a roll-up what it is, you should pay attention to the design of the equipment, which is a base, a main vertically-folding rack, a web winding mechanism, which is located on the base and a photo canvas. The folding stand is divided into three parts, with a cable fitted inside the structure that holds the entire structure.

Reliable fastening of all components allows you to use the equipment without fear of losing it or folding it into separate parts. There is a space in the base that is used to store the folding rack.

To fully understand what roll-up is, you can compare the product with a construction tape. After all, to carry the stand, the canvas is pulled inward according to its principle, providing absolute protection of the product from external influences.

In order to install Roll Up, a few seconds are enough, you just need to pull from the base the holder bar with the web, which is attached to the drum take-up mechanism. The web is fixed on the rack.

The design is absolutely repairable and, if necessary, the canvas can be changed to another. For this, any Roll Up is equipped with a special key. The weight of the structure is light, which allows it to be transported even in public transport... This mobility is another plus in using roll-ups.

Are there any differences between Roll Up stands?

Looking at the roll-up photo, to an uninitiated person in the intricacies of advertising products, it may seem that they are all the same, especially when folded. But there is a difference, and it lies in the category of products. All Roll Up can be divided into 3 categories:

premium;
classic;
economy.

Material for information or photos

Various materials are used to make the information canvas. Banner fabric is most commonly used. This is mainly a European production with high quality indicators and the absence of an unpleasant odor. Considering that roll-ups are used only indoors, the absence of smell is an important indicator.

If you need to print a glossy image, you can order a roll-up on photo paper with double-sided lamination. To obtain an artistic effect or a special decor, an artistic canvas is used as a photo panel.

An economical version of the canvas is a polypropylene film with laminated on both sides. The disadvantage of polypropylene film is its tendency to "wrinkle" with frequent use. Printing on canvas is performed using a large format method, which gives a clear and colorful picture, as shown in the photo roll up.

Properties and advantages of bench mobile equipment

Mobile stand equipment is a special category in advertising. They can be used for independent advertising promotion or be part of an exhibition advertising composition. Their effectiveness has long been proven in exhibition marketing.

The main advantages can be indicated in the following parameters and the reason to order a roll-up for use:

Efficiency and ease of assembly is ensured by the simplicity of the design. They are much easier to use compared to banner stands. The ease of removing the photo panel from the base and fixing it to the top point of the stand makes it possible to prepare the equipment for work within a few seconds. Roll-ups can also be folded easily and effortlessly.
Stability is another design achievement. For a more stable effect, retractable legs can be used in inexpensive models. In premium models, the design itself is more reliable and does not require additional fixtures.
Small, compact size allows you to install an advertising medium even in limited spaces. It can be installed flush against any vertical surface, saving space for exposure.
The ease of replacing the photo panel allows you to use the stand for urgent replacement of the advertising image for various advertising events. Measurement is carried out independently by removing the old banner cassette from the base and installing a new one with a different image or text. A key is provided for this. You can change cassettes as many times as necessary.
The colorfulness, conciseness, brightness of the photo canvas is another example of the opportunity to focus on your goods or services.
Transportation. To move the stand, you do not need to use special vehicles... They are easily transported "on their own", so their low weight does not make it difficult to move. With them, you can easily get to the exhibition, presentation, promotion or advertising campaign in public transport, without restricting other passengers. You can transport them in the trunk passenger car up to fifty! This significantly reduces transport costs during the promotional period.

Roll Up production does not take much time, which is beneficial for conducting promotional events at the proper level. Roll Up stands will help you to declare yourself, make the company recognizable and in demand with a small financial investment.

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ROLL-UP replaces one option position with another with a higher strike price.

Dictionary of business terms. Academic.ru. 2001.

See what "ROLL-UP" is in other dictionaries:

- (German rolle roller) 1) machine for grinding fibrous materials into the finest fibers from which paper is made. 2) a piece of fish and rice rolled into a roller, sushi. New Dictionary of Foreign Words. by EdwART, 2009. roll ROLL (HOLLANDER) 1) ... ... Dictionary of foreign words of the Russian language

Roll, John McCarthy (1947 2011) American judge killed in the January 2011 terrorist attack in Tucson, Arizona. Roll, Michael (b. 1946) British pianist. Rolls are a dish of Japanese cuisine. Roll professional ... ... Wikipedia

Replacing one option position with another with a higher strike price. Dictionary of business terms. Academic.ru. 2001 ... Business glossary

M. Machine for grinding fibrous materials used for papermaking. Efremova's explanatory dictionary. T.F. Efremova. 2000 ... Modern explanatory dictionary of the Russian language by Efremova

Noun, number of synonyms: 7 dish (133) vikel (1) hollandier (2) ... Synonym dictionary

roll - roll, and (machine in papermaking) ... Russian spelling dictionary

A; m. [German. Rolle roller] Machine for grinding fibrous materials used for the production of paper, cardboard ... encyclopedic Dictionary

roll - 3.2.105 roll: A device equipped with a bar and a drum, with knives designed for mechanical processing of fibrous materials in an aqueous medium to give them the properties necessary for the manufacture of paper or cardboard with specified ... ... Dictionary-reference book of terms of normative and technical documentation

- (from it. Rolle roller, roller) batch apparatus for grinding fibrous materials in papermaking (See Paper). It was first used in Holland at the turn of the 17th and 18th centuries. It is a bath with a volume of 3-18 m3, divided by ... Great Soviet Encyclopedia

A, m. Machine for grinding fibrous materials used for the production of paper, cardboard. [it. Rolle] ... Small academic dictionary

Books

Rock and roll under the Kremlin. Rock and roll under the Kremlin-2. Rock and Roll under the Kremlin-3 (set of 3 books), Danil Koretsky. During the demolition of the Moscow Intourist hotel, workers find an audio cassette with a recording of a strange conversation under the floor and take it to the FSB. Analysis shows that this is a recording of a recruiting conversation ...

Roll up (roll-up, roll up) - a sliding mobile stand with a mechanism for automatically winding the information canvas into a roll.

Roll Up purpose stands: for demonstrating information messages at presentations, exhibitions, conferences, in trade - where there is a need to attract the attention of people, provide them with visual information about the company, products, services offered. Roll-up is also used for information support and sales support in the office, showroom, trading floor companies.

Roll Up stands advantages: low weight, small dimensions, quick and easy installation without the use of tools: stand assembly time is about a minute. A feature of the stand is the ability to replace the canvas an unlimited number of times without changing the design and altering the stand.

Roll Up stands design.Mobile stands are a frame, which is the basis for the tension of the information field - banner, poster. The information image can be applied on a vinyl banner, on a polypropylene film with subsequent lamination. The stand can be installed on the floor with legs, or suspended, similar to the screen in a cinema.

The Roll Up design provides a spring mechanism for automatic web winding. In the normal state, the information field is rolled up inside the Roll Up body. When assembled, the stand is packed into a portable tube bag. To mount the stand, you just need to pull on the edge of the information field, pull out the canvas of the field and fix the poster on the stand by means of a rod (rail) of the holder. Roll Up stand is ready to use. The Roll Up design can provide for the presence of images both on one side and on both sides (2 canvases are used), which allows it to be placed perpendicular to the movement of the flow of visitors, achieving maximum effect.

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From this article you will learn

What is roll up
Where roll up is applied
What are the benefits of roll up
What types are roll up
How roll up is made
Where to order roll up

Everyone knows the phrase "Advertising is the engine of trade". And how many of its types exist today is difficult to count. Among the various outdoor designs, a light, economical and versatile roll-up can be distinguished. Its features will be discussed in this article.

Roll up - what is it

You can call it a roll-up stand or a roll-up stand, but the essence remains the same. This advertising structure is convenient and compact, which means it is irreplaceable. It has a special mechanism that helps to easily and quickly roll up the information canvas. These manipulations take no more than a few minutes. Therefore, the use of roll up is widespread in different areas, and not just for placing advertising information. Such designs are used in classrooms, offices, exhibition halls etc.

If we consider in more detail the very design of a roll-up stand, then in essence it represents a canvas with information printed on it. For busy streets or other locations, two-way placement is best. Roll up is easy to use. For example, to install an advertising structure, you only need to pull the canvas out of the case. It will be held by weights at the bottom, as well as special magnets for attaching to the posts. Assembling the product is also quite simple. Using an automatic mechanism, the web must be screwed onto the shaft. So it will be in the cassette case. The roll-up can be used either on the floor or suspended.

The reliable and easy-to-use design provides for multiple assembly and disassembly, as well as replacement of the information canvas itself. A roll-up is stored and transported in a special tube.

The information sheet itself is made of polypropylene or reinforced vinyl film. The image is applied using high quality large format or interior printing.

Roll-up as a stand for wide application

Basically, these stands are widely used today in the field of advertising (they are used to decorate points of sale, exhibition events, etc.). In addition, they are also used as an information carrier:

at presentations;
at exhibitions;
at conferences;
in trade;
also in other places where it is required to provide a large number of people with visual information about the company, products, services offered. Roll-up stands are also used to support and inform sales in offices, showrooms and sales areas.

Such roll-up stands are in demand in various fields. They can come in handy anywhere and at any event where you need to grab people's attention and at the same time convey something to them. They are simply irreplaceable and perfectly perform the functions of visualization both in exhibition pavilions for orientation on expositions, and in stores for various promotions, tastings and presentations.

Roll up pictured

What are the benefits of banner roll up

Roll-up stands are mobile and convenient. After their appearance in the advertising field, a new technological stage began.

This happened in connection with the rapid development of printing technology. The quality of large format printing has improved, but the cost, on the contrary, has decreased. Large images began to be in demand. However, the question arose of fixing them. Scotch tapes and eyelets were used, but they did not bring a good effect. The banners wore out very quickly. On the whole, it turned out to be not very convenient.

Roller mobile roll-up stands have their own advantages, which give them the opportunity to be one step, or even two, ahead of their counterparts:

Small size.
The blade can be changed as many times as you like, without having to redo anything.
Appearance roll up has modern style and design, which also contributes to the formation of the image of the company using this technology.
Stability of the structure. From the body of the roll-up stand, special "legs" are put forward, with the help of which it is able to stand confidently. There is no reason to worry that the structure will suddenly fall from the slightest vibration of the air.
Simple assembly. In order to assemble a mobile stand, you do not need to have special skills, and it does not take much time.
Preservation of the information canvas. During use, the canvas is stretched using a special bar. When it is required to assemble the structure, this bar is removed, and the canvas is twisted into the body. Thus, it remains intact during storage and transportation.
Convenience of transportation. Roll-up has a special bag, in which it is convenient to carry and transport it by any means of transport, be it public or personal. It should be noted that bags are different. When choosing, you should take into account such parameters as the material from which they are made, and the presence of sealing cushions. If the fabric is strong and there is the necessary seal, this will help to avoid possible damage to the roll-up stand body during transportation.
Lightness not only in assembly, but also in weight. In the assembled bag, the product weighs about 2.5 kg.

The advantages discussed above prove that roll-up is an indispensable tool for marketing events. There is no doubt about its effectiveness. And at the same time, the price-quality ratio is optimal among analogues in this area. Roll-up stands are simply irreplaceable due to a well thought-out design: stability due to special legs, mobility, ease of assembly.

With roll-up stands, you can safely take part in an exhibition for which you did not have time to prepare. By placing several roll-up stands with your information, you will no longer get lost in the crowd. The exposition will be modern, meaningful and bright.

A pleasant bonus to all the functionality of such roll-up stands is their long service life. Of course, like any product, a roll-up requires careful handling. You can only change the information canvas itself as the content wears out or renews. Roll-up will not disappoint even the most demanding user. it the best option for exhibition marketing.

Every advertiser or large advertising companies you just need to have roll up stands in your arsenal. And you should get them as soon as possible. This is a profitable investment. With such designs, you will always be ready for any presentations, exhibitions and other events. Mobile roll-up stands will help you to be always on top, several steps ahead of your competitors. The advantages of roll-up stands are obvious: reliable stable structure, ease of installation, ease of transportation, minimum space required. It's a worthy choice.

What types are roll up

Smile Roll-up Double

The design of this roll-up stand is special with a two-sided image, which is undoubtedly much more effective than a one-sided one. In fact, this is a classic type of roll-up screen type, in which there is an automatic winding of the canvas. The structure body is made of aluminum. It is possible to use laminated matte or glossy photo paper, polypropylene, cast or backlit banner. Full color 720 dpi print quality. Weight is just over 5 kg. And most importantly, the assembly takes only 1 minute.

Happy roll-up

This roll-up stand is capable of displaying an image from one side. The body is made of aluminum, chrome-plated teardrop-shaped ends. There is a function of automatic web rewinding. The stands have various sizes: from 0.85 * 2 m to 2 * 2.5 m. The advantages include also low weight - from 3 to 4.5 kg. The photo panel can be made of laminated matte or glossy photo paper, polypropylene, cast or backlit banner. Full color 720 dpi print quality. Weight is just over 5 kg. And most importantly, the assembly takes only 1 minute.

Happy double

The image can be two-sided. The design of this roll-up stand allows it. Thanks to this, the stand can be placed perpendicular to the flow of people. Accordingly, the effectiveness of such advertising increases significantly. The body is made of aluminum, the ends are drop-shaped, chrome-plated. Weight approx. 3.8-5.5 kg. The photo panel can be made of laminated matte or glossy photo paper, polypropylene, cast or backlit banner. Full color 720 dpi print quality. It takes 1 minute to assemble.

Simple change roll-up

The body of this type of roll-up stand is made of aluminum, the ends are usually chrome-plated. Weight 3.5-4.5 kg. The peculiarity of such a roll-up stand is easy and quick replacement of canvases. Moreover, they can be of different heights. Thanks to the easily adjustable telescopic bar, the image can be 1.5 m high at one time, and 2 m high at another. The photo panel can be made of laminated matte or glossy photo paper, polypropylene, cast or backlit banner. Full color 720 dpi print quality. It takes 1 minute to assemble.

Roll-up

This roll-up has special removable cartridges with photo canvas. They also have a spring-loaded twist mechanism that automatically twists the picture material. Thanks to this feature, you can change the image right on the spot in just a few seconds. You just need to remove one cartridge and install another. The support has a telescopic design, which makes it possible to use images different sizes... The advertising canvas can be either 155 cm in height or 220 cm. The body is made of aluminum. The set includes a special bag for careful storage and transportation of the roll-up stand made of dense material. Additional replacement ink cartridges are sold separately. Low weight - from 3.5 to 4.5 kg - will not complicate transportation. For the photo canvas, matte and glossy photo paper with double lamination and the european banner are used. Full color 720 dpi print quality. It takes 1 minute to assemble such a roll-up stand.

Scrolling

This type of roll-up stand is a novelty among mobile advertising stands. Its main difference is a moving canvas with an image. It is connected in a ring and can move smoothly both up and down. This is done by a 220 V motor. The body is made of aluminum. Weight approx. 6 kg. The set includes a bag for careful storage and transportation. The canvas itself is made of backlit. 720 dpi print quality. It takes only 3 minutes to assemble the scrolling roll-up stand.

Flight

This version of mobile roll-up stands is the most economical. The design is classic, screen type. There is an automatic rewind function. Lightweight - only 3 kg. Backlit can be used for photo printing. Full color 720 dpi print quality. It takes 1 minute to assemble.

What other signs can each roll up differ in?

Exterior of the stands. The metal case of mobile roll-up stands can be of two types: regular rectangular and drop-shaped. On functionality, these external qualities are not reflected in any way. At its core, the body hides the mechanism of roll-up stands inside. The difference in the case in the form of a drop is noticeable only from the end side and has only an external character. It looks more modern and stylish. Which case to choose? This is where opinions differ. Some people think that the structure of a roll-up stand itself should look expensive and presentable. According to the reasoning of others, design and originality should be reflected in the photo canvas itself, and what form the base is, does not matter.

Accessories and their quality. Accessories and materials from which they are made may differ depending on the manufacturer. Here we mean thrust rods, upper fastening strips and methods of attaching the photo canvas to them. Bags for carrying and storing roll-up stands are also different in quality. For those that are cheaper, thinner fabric is usually used. They also do not have seals. Accordingly, such a bag will not be a good protection for the product. When transporting a roll-up stand, damage can easily occur: dents will appear on the thin aluminum case, and the plastic one will break.

Parties involved in the design. As mentioned above, roll-up stands can be single-sided or double-sided. The second option, of course, gives much greater efficiency in terms of the flow of people from both sides. For example, in exhibition halls, shopping centers etc. The roll up is placed perpendicularly.

Materials. Like any other product, a roll-up can be made of materials of various qualities. And even if it turns out to be at a height, and the assembly is not the best, the structure as a whole will suffer. During use, a backlash is formed, due to which the roll-up will subsequently cease to be stable. To avoid such problems, you should opt for trusted and reliable suppliers who work only with the best manufacturers.

Roll up and price. The most standard and commonly used size of the photo canvas is 0.85 * 2 m. It allows you to place a sufficient amount of advertising and other information. Accordingly, the price for a roll up of this size is the most acceptable.

What are the dimensions of the roll up

Mobile roll-up stands are manufactured by different companies. Today there are quite a few of them. Each has its own technologies and secrets, but the sizes of the stands are usually standard. The height of the roll-up stand is generally 2 m. The barbell can be made smaller if desired, but it cannot be increased. If the bar is telescopic, then the height can be varied from 1.6 to 2.2 m.The length can be of the following dimensions: 0.6 m, 0.85 m, 1 m, 1.2 m, 1.5 m, 2 m , 3 m. The sizes 0.85 * 2 m and 1 * 2 m are standard and in demand due to the price-quality ratio. Most often, the weight of such structures does not exceed 4 kg, and the installation does not take more than 1 minute.

Although there are certain standards in this area, the sizes of mobile roll-up stands are different. There are even tabletop versions of roll-up stands. The advertising canvas in them has a size of only 0.3 by 0.5 m. The following dimensions are mainly imported to Russia:

0.80 x 2.0 m - the most commonly used canvas size;
0.85 x 2.0 m;
1.00 x 2.0 m;
1.20 x 2.0 m;
1.50 x 2.0 m;
1.80 x 2.0 m.

Large Smile stands are a classic one-sided design of a high-quality roll-up stand with automatic web twisting. The weight of the structure is 5 kg. Stand sizes are 2 or 3 meters long. The structure is made of aluminum. Photo panel - cast banner or photo paper with double matte or glossy lamination. Full color image 0 + 4. Print quality on the banner 720 dpi. Assembly time is no more than 2 minutes. Thus, large mobile roll-up stands can be assembled quite easily and quickly. They have 2 or 3 locking rods in the top panel. Such roll-up stands can replace the press wall. After all, they are more convenient for transportation and assembly. The banner in the roll-up stand will not wrinkle. There are no small parts in this design that can get lost during transportation.

What is the design of a standard roll up

Roll-up stand is a structure, usually consisting of a rigid aluminum frame. It is the basis for the banner itself, which displays advertising or any other information. Banners are different: vinyl, polypropylene, laminated film, laminated photo paper. Roll-ups are placed on the floor or suspended.

All roll-up stands have a special mechanism for automatic rolling of the photo canvas. When the web is rolled, it is stored inside the metal base case. The roll-up stand comes with special bags for storage and transportation. Laying out the mobile roll up is quite simple. It is enough just to pull on the edge of the banner, pull it out and secure it with the holder intended for this. Then the roll-up is ready for use.

Roll-up stands are either one-sided or double-sided. There is no need to clarify the meaning of these concepts. This has already been mentioned several times above. The second option has the advantage, because with the correct placement, the image will be available to two multidirectional streams of people.

How roll up is made

Roll-up stands production is a process that has several stages. As in the manufacture of any other products, there are technologies and secrets here, special factory equipment is required. Of great importance in the production of a truly high-quality and demanded product are the characteristics of materials, adherence to technology and strict control.

In the production of roll-up stands, mainly aluminum and plastic are used. The thickness of the metal or plastic is also important here. If the materials are too thin, then, firstly, the roll-up will be less durable, and secondly, unstable. And at the same time it will have less weight. But what good is it when other stats suffer? The automatic winding mechanism is also important in the entire roll-up stand design. Therefore, it should be made only of high quality consumables. This will increase the service life and make the roll up reliable. If we consider production from the point of view of geolocation, then almost all currently existing roll-up stands are manufactured at factories in China. You can not attach much importance to bright European logos on the packaging.

It is known that European firms have long delegated manufacturing tasks to third world countries. The reason is simple: cheap work force and materials. They left behind themselves the promotion of their brand, sales of goods, advertising, etc. But at the same time, there is no doubt about the quality. After all, well-known, proven companies in a mandatory and strict manner control the manufacturing process and the result. And those who are trying to save a lot on quality quickly acquire an unflattering reputation.

Video instruction on how to assemble and disassemble a roll up

Where to buy a roll up and not regret your choice

If you want your products or services to be attractive to customers and to stand out favorably against competitors, it is not enough to monitor the quality of only your production. The consumer chooses, first of all, with his eyes. This means that the cover should be bright, beautiful and presentable. Pay attention to your ads. With a solid presentation of your products and services, you will attract attention. The client will be interested, and then it's a matter of technology.

Accordingly, so that there is no doubt about the reliability of your company, everything should be up to par. Including advertising constructions... Choose only quality products. Let their performance meet all your requirements. It is not worth saving in this matter, choosing cheaper at the expense of technical capabilities.

When choosing roll-up stands, pay attention to the strength of the structure and its constituent elements. They should not bend easily under load. It should be borne in mind that the use of mobile stands will be repeated. Before each subsequent use, do not forget to check the serviceability of the mechanisms and the external condition of the base.

If you need to purchase mobile roll-up stands now, then order them at SlovoDelo printing house. Your order will be completed in the shortest possible time using reliable and proven designs.

Experienced and qualified designers of SlovoDelo printing house will work on it. They will quickly and efficiently prepare a design layout of an advertising canvas for a roll-up mobile stand for the subsequent high-quality printing of an image on a banner.

Our designers can complete the order in your presence at the office. If there is no such need or possibility, then everything happens online using modern means communications.

The cost of the canvas design is calculated based on several parameters. This is the level of your requirements for the layout, as well as the availability and quality of the images and photos provided by you for this.

High qualifications and rich experience of our specialists will serve to help you improve the effectiveness of your advertising or any other project.

The employees of the printing house have an individual approach to any task, and therefore achieve quality based on the characteristics of each specific order. Not an exception here - and the selection of paint not only for the material, but also for the external conditions in which the finished product will be located.

Trusting your project to SlovoDelo specialists, you can be sure of the result. In addition, clients interested in long-term cooperation have the opportunity to develop and work out together with the company's employees. original ideas and the concept of their projects.