Top 100 most expensive brands. The most expensive brand. Rating global brands. "Drive the Dream" - the most expensive car brand

The modern war of brands is almost no one surprises. Huge companies are tirelessly fighting for the place under the sun, constantly improving their products and introducing innovation in manufacturing process. Top up the popular brands of the world and earn a place in the ranking is not so easy. Domestic companies, unfortunately, have not yet succeeded. This article will talk about those well-known global brands that occupy leading positions in various ratings.

Cars

What are the world's world in this category? The first places in the lists occupy such automotive stamps as BMW, Mercedes-Benz, Toyota. Three companies of the company always go together, periodically changing places and occupying the last places in the top ten (but this is not bad!). The main directions of their development: sales orientation in all countries of the world, advertising, search for new categories of customers. A little further from the main position in the ranking is the Honda brand, which has recently focuses on keeping old customers, and not to find new ones. But headed by car brands of the world, GE, which is not too famous in the post-Soviet markets. The victory she won after decided to secure their cars with software and connect them to the Internet. The move was risky, although completely successful. For which the company made his way closer to the first places in the ratings.

Computers

World brands successfully replenish companies that produce software for computers. So, in the ranking is definitely intel - a company that successfully develops and pleases consumers with a good filling of its "work horses". Invariably in the ranking of the leading places is occupied by Microsoft, even though who exactly or is her cEO. Timely response to all innovations, full maintenance of the world of computer fashion - everything you need in order not to go from the tops and be on the front line. And unexpectedly bypassed the most famous brands of the Google world thanks to the Google Glass program.

Equipment

The best brands of the world in the section "Technique" as always replenishes apple company. She invariably occupies a leading position, fully satisfying the desires and requests of their customers. She tries to keep up with her and Samsung. This company made a huge step forward after reoriented to Apple, having focused on the relationship of its products. Computer fashion is HP, which also occupies dominant positions.

Children

The most famous and always occupying the first places in various rankings of the brand - Disney. It is always in the center of events, finding all new and new opportunities to conquer people's attention. By the way, the products of this company are oriented not only for children (although, truth speaking, mainly on them), but also on adults who are ready to spend a fun certain amount of time. In addition to entertainment centers, toys and cartoons, this company Creates various show programs and video games.

Food

The list of the most expensive brands of the world is often headed by Coca-Cola. She is all the time at a peak among the winners, from time to time by changing its places. This happened, for example, in 2013, when, after thirteen leadership, the company gave way to another worthy brand. However, at the same time, Coca-Cola received a different prestigious award, becoming the most creative market participant in this year. As for nutrition, the McDonald's brand rating is replenished - a company that is ready to feed everyone in the world. It took a huge step forward after it decided on various new dishes, introducing in its menu features of the kitchen of those countries where its restaurants are located.

Household things

Replenishes the brands of the world company GilletteAlways being in twenty best. The company's products are oriented not only for men, but also on women. Special demand for products give rapid developing countries of the world, where this brand is of particular success. This, for example, concerns India, as well as countries of the post-Soviet space.

Accessories

Well, of course, how can you do without peace of fashion? Famous brands of the world are in this section of goods. For example, the main position in the world of accessories occupies the Swiss company Rolex, which has already produced hours for almost 110 years. Products are not cheap, however, is characterized by quality. And this accessory - an integral part of Everyone successful and self-respecting person. This list necessarily needs to include Louis Vuitton - the only company that occupies a leading position from the world of fashion in world rankings. She specializes in production primarily bags and suitcases, as well as other accessories and clothing. The most expensive brands of the world also heads Prada. Her story began in a small leather store in Italy. However, thanks to the stubborn work and the desire of the workers today is a well-known brand that will learn worldwide. The company specializes in leather things, it produces bags, hats, clothes, shoes many different accessories. In his nature, Gucci is also close in nature, which became famous in the 60s of the last century. Now it produces leather accessories, clothing, as well as jewelry and perfume. The rankings also contains the French company Hermes, which produces original bags and scarves. Interesting for many will seem to the fact that the company initially specialized in the manufacture of harvesting and what is evidenced by its logo.

clothing

Compulsory this section is for those people who carefully follow the world of fashion. So, who occupies the dominant position in the ranking of brands from the world of fashionable clothes? This is Chanel. Quite a miniature, but very charismatic Coco made a huge jerk in the women's fashion world, causing the ladies to abandon uncomfortable prim dresses in exchange for stylish and practical men's pants. Since then, this company does not lose its position and today is in the top of the ratings. Armani prefer many celebrities from the world show business. In addition, this brand is affordable for young people who want to always remain fashionable. Orientation for all age categories - this is a batch of this well, and how can I get around the part of the well-known Dior brand, which became known to the public at the very beginning of the last century? It is not only excellent clothes, but also exclusive flavors, high-quality decorative cosmetics - everything that may need to be modern man to always remain fashionable. Available in its prices is also known in Europe, but gradually conquering positions on the expanses of the former Soviet Union Brand H & M. This clothes for every taste that will suit many people in style. In addition, it is quite accessible in its prices. Thanks to this, you can always stay at the peak of fashion and be a stylish person. Convenient and practical sportswear in the sports style offers Nike, which is quite a long time occupies the dominant positions in the sales market. Urban style clothes offer all famous company Calvin Klein, whose products love many people in different countries of the world. And the brand of sexuality and femininity is, of course, the company Victoria "S SECRET, which mainly produces women's underwear, but it does not stop at this. And for lovers of brightness and originality there is such a brand as Dolce & Gabbana. Their clothing always has time for new fashion trends, It has a wide color range and various prints, which really like not only young people, but also to all bold people.

Brand Finance. - World consulting company, which every year evaluates the cost of brands in different countries. In August 2018 it came most expensive brands of Russia. On the company's website was laid out where everyone can see, on which now it is customary to earn money in the country.

Brand Finance is one of the pioneers in the valuation of branding. Invented in the company, the brand enjoyment method entered the global standard as ISO 10668. The company is based on the following indicators:

brand income (including predicted);
brand value;
the brand strength (here, in addition to capital and profits, includes such a thing as "emotional communication with the brand" - how well the brand is familiar and love with customers);
brand income, including predicted.

Brand value: 91212 billion rubles.
Rating: A +.

Over the past year, Pyaterochka showed an excellent result - the value of the brand increased by almost a third (by 27%). Recently, the number of stores of this food network has reached twelve thousand. And the company X5 Retail Group, which actually belongs to Pyaterochka, boasted an increase in 19% profit.

Brand value: 97303 billion rubles.
Rating: Aa-

Oil and gas brands in Russia still hold the primary value championship. And if you consider the total value of all brands in the country, the share of oil and gas accounts for a little more than a third (32%). However, although in the top ten most valuable brands in Russian Federation There are four oil and gas companies, the results of this year were different for them. The Surgutneftegaz company was most affected - she fell from the sixth to the fourteenth place and dropped out of the top ten. But the holy place is not empty, therefore, Tatneft was immediately in the top 10 brands. This company first time entered the top ten - the value of the brand increased by 9% for 2017-2018.

Brand value: 114,532 billion rubles.
Rating: Aaa-

It seems that the winner was determined in the rivalry between the four largest operators of the network connection - and this is MTS. Over the past period, the company has demonstrated an impressive result - an increase of 23%.

I wonder how the brand has recently agitated by the Federal Antimonopoly Service affiliates about the unreasonably high prices for SMS-newsletter.

Brand value: 117556 billion rubles.
Rating: Aaa-

Although the banking sector takes 24.7% of the total value of Russian brands, in the top 10 most expensive brands of Russia 2018, only two banks are presented. At the seventh place is located VTB. As we can see, the US sanctions imposed on it did not have any action.

Brand value: 145182 billion rubles.
Rating: Aaa-

Another food network, widely represented throughout the Russian Federation. "Magnit" continues to grow - last year the number of stores increased by 12%, the value of the shares increases, in general, the picture is quite cloudless. Almost a third of the company's shares at the beginning of this year bought VTB Bank. Time will show how this will affect the future network.

Brand value: 158975 billion rubles.
Rating: A +.

Railways reforms started in 2016, brought their fruits. For expired reporting period The value of the brand rose by 35%.

Brand value: 203869 billion rubles.
Rating: Aa +

Rosneft is confidently moving forward in the list of the most expensive Russian trademarks. Over the past year, its value increased by 13%. According to business analysts, this is not the limit, because oil is even more expensive. In addition, the price of the shares affected the fact that the Board of Directors of Rosneft decided to redeem back its shares. Rosneft gas station network heads.

Brand value: 281063 billion rubles.
Rating: Aa +

Although LUKOIL is part of the top three of the most profitable brands of Russia, he can be said not lucky. Over the past year, the value of the brand has decreased. True, by only 1%, but Likha trouble began. Perhaps played his role as a scandal with pollution of the Natural Park of Ugra by a breakthrough of the pipeline illegally built by LUKOIL.

Brand value: 320844 billion rubles.
Rating: Aa.

The results of this year did not affect the position of the Gazprom brand in the Brand Finance list. He was as the second, and remained, even despite the growth of value of 5%. Perhaps a little revitalizes the situation recently opened by Gazprom Electronic Playground for Gas Trading in Europe.

1. Sberbank - the most expensive Russian brand

Brand value: 670405 billion rubles.
Rating: Aaa +.

Surprisingly, but in the first place is not the oil and gas company and not product Network, but . Well be financial Organization with state participation. Only "Sberbank" yes industrial and commercial Bank China (ICBC) was awarded the highest rating among all banks in the world. The value of the Russian Green Bank known to all Russians is twice the value of the company in the second place of the rating.

According to the CEO of Brand Finance, this year the Sberbank indicators both at the cost of the brand and according to its strength were simply outstanding.

Leading global brands can not afford to stand still waiting for change. Instead, they act on the advance of events, and continue to grow, not worrying about the preservation of the status quo. The leaders in their industry makes them that they recognize the importance of investing in brand promotion, and at that time invest money in innovation and improving existing products to stay ahead of competitors.

Analysts of the Interbrand Consulting Agency have been published Global Brands Report - Rating of the most expensive brands of 2017.

It is based on three main factors:

Financial figures obtained by implementing branded products and services.
The role that the brand name plays in the provision of an influence on the choice of the client
Customer loyalty (brand contribution to the coming company's profits).

The annual Top-100 Interbrand includes only companies whose business acts on three or more continents, and receive a third profits outside the native country. Therefore, in the list of the most expensive world brands there is not a single Russian company.

This is what the most expensive trademarks of 2017 look like.

The five fastest growing brands this year is the largest Facebook social network (+ 48% for value), the trademark of Amazon (+ 29%), ADOBE developer (+ 19%), ADIDAS concern, producing sports equipment, clothing and shoes for Sports (+ 17%) and one of the favorite brands of Starbucks coffee makers (+ 16%).

More than half of the best global brands work in one of the four sectors:

automotive industry (16 participants Top-10);
technologies (15 companies);
financial services (12 brands);
and goods of everyday demand (9 trademarks).

Retail (19%) was the fastest growing sector in percentage terms, followed by sports goods (10%), technologies (8%), logistics (7%) and financial services (6%).

According to the Interbrand report, the United States with 52 brands in the top 100 dominate the list of the best world brands of 2017 in the top 100. Germany goes Germany (10 brands) and France with its eight brands (mostly fashion and beauty): Louis Vuitton, Hermes, Axa, L'Oreal, Danone, Cartier, Dior and Moet & Chandon.

As the general director of Interbrand Jaz Frempton said: "The only constant is change, and we live in one of the most exciting periods of change since the industrial revolution. Changes that we observe are public, professional, technological, economic, industrial and affect every aspect of trade and life. In this constantly changing context, growth is becoming increasingly difficult. Business should find all new funds so that the brand is both easily recognizable and relevant for a particular culture, create a platform that allows you to get exciting and unique experience, as well as a means to remain relevant, meaningful and valuable. In this changing world, business needs brands more than ever. "

Do you know that the World Fashion Industry is estimated at 3 trillion dollars, and the high fashion industry is 300 billion?

"The Devil wears Prada" I also introduced to the fashion of even those who previously knew nothing about the most high-profile names of the world of style and beauty. Want to know more about the most expensive brands in clothing and accessories? In our collection collected the best of the best.

Ten leaders

The top includes the following brands:

Chanel.
Burberry.
Hermes.
Prada.
Gucci.
Dolce and Gabbana.
Ralph Lauren.
Versace.
Giorgio Armani.

These companies produce the most expensive clothing in the world.

"Chanel"

Coco Chanel's path is nothing like an epic and legendary journey to the top of the peak of fashion. Brands with such incredible stories are quite justified to overestimate the price tag.

Coco had a unique talent to feel that it was necessary to this world. And its projects are relevant to this day. A revolutionary little black dress remains mandatory in every female wardrobe. About the legendary perfume Chanel No. 5 dreams of millions of women of all ages. Chanel was a revolutionary who believed that the luxury should be comfortable, otherwise it is not a luxury!

The cost of the chanel brand reaches $ 7 billion.

"Barberry"

It has existed for more than a century and is probably the oldest fashionable brand in the world. Thomas Berberry opened his first store in 1856 in Baseingstoke (England).

The corporate cell pattern is the first thing we think when we talk about Burberry. It was designed for the military, and then won popularity among civilians. The design has become such a hit that now is part of a huge amount of clothing and accessories.

Experts Evaluate Burberry Company of $ 3.4 billion

"Ermoma"

This is how the name of this brand sounds, and not "Hermes" or "Nermes", as some think.

Hermes have existed for more than 200 years. He first appeared in the XVIII century as a workshop that makes leather belts, saddles and ahead.

Ermoma is an embodiment of sophistication and chic with everything they do, be it expensive bags, shoes, perfumery, clothes or even interiors for home. Like many other companies, Hermes survived its portion of the takeoffs and falls in business. Nevertheless, the company withstood all storms and continues to remain a popular premium brand serving the elite.

Having done a long way, Hermes today has income of 5 billion dollars.

"Prada"

Muccira Prada, born in 1949, graduate student on political science and a former member and activist of the Communist Party of Italy, is the current owner of Prada. She was the most modest heir to the elite brand, which appeared in 1913.

Initially, Prada specialized in creating bags, road saczoys and suitcases for the Italian elite. However, when Muccia Prad took the top, she launched luxurious clothes for men and women. Prada won popularity even before this collection was released.

The net value of the company is estimated by 2.4 billion dollars. Clothing and accessories from the brand are still among the most sought-after world.

"Gucci"

The history of Gucci began in the XIX century. Now the company is considered the most successful Italian brand in the world.

Gucci, who worked in Paris as an immigrant hotel worker, was fascinated by premium handbags, so they were the basis of his business ideas. Then he returned to Florence, his hometown, and began working on the opening of the company. His sons joined him and helped expand the business in Milan and Rome.

The Gucci brand has always attracted a lot of attention. Over time, the company has penetrated the US markets. Then the first store was opened in New York in 1956 and ultimately in others major cities U.S.A.

Dior

Christian Dior, known as Dior, began his career as a prestigious couturier in 1946. Later, the company expanded, Baby Dior brands appeared for children and Dior Homme for men.

The company was one of the first who presented his full-fledged collection in his own residence, which was also their flagship store at 30 Avenue Montaigne Paris. In 1947, Dior launched a perfume line Miss Dior.

"Dolce and Gabbana"

Dolce & Gabbana is relative to Nova compared to other loud names of fashionable homes. It all started in 1985, when Domenico Dolce and Stefano Gabbana began to conquer popularity.

Dolce & Gabbana began with knitted collections in 1987, and also launched two separate lines of underwear and swimwear, which also became a hit. Their clothing was loved by Hollywood actresses, wearing this label was considered a status symbol. Today the company also produces the best flavors.

Dolce & Gabbana's income worth 1.4 billion dollars talks about brand.

"Ralph Lauren"

Shortly after he left his work in the army, Ralph Lauren joined Brooks brothers as a seller and became the best in his business. He convinced the management to allow him to open his own line.

Then Ralph organized his own company in 1971. Today it produces perfume, accessories, male and women's clothing. Ralph Lauren also engaged in creating costumes for the film "The Great Gatsby".

The net value of the corporation is estimated at the colossal 5 billion dollars.

"Versace"

Giannie Versace is an Italian who comes from the family of designers. He fell into the world of fashion pretty early. He began working at the mother immediately after high school. Later he moved to Milan and began to engage in freelance. In the end, he created his label Versace in 1978 and launched the first collection of clothes.

He was also the first designer who understood the importance of Hollywood stars and supermodels, therefore, it was especially actively collaborated with this audience.

The empire worth 800 million dollars was built less than ten years. Today, the brand is estimated at 5.8 billion. After the death of Gianni, the company is headed by his sister.

"Giorgio Armani"

The company "Armani" began working in 1978 in Milan. Today there are several directions, for example, Armani Jeans, Armani Kids, Emporio Armani.

Brand sales make up more than 3 billion dollars a year.

Forbes Financial and Economic Journal in 2013 published a list of 100 most expensive brands of the world. Most of them are known to a wide audience, but there are also such that few people heard, in any case, some of us did not know about them.

1. Apple

American corporation, manufacturer of personal and tablet computers, audio players, phones, software.

2. Microsoft Corporation.

One of the largest transnational companies for the production of proprietary software for various kinds computer equipment - personal computers, gaming consoles, PDAs, mobile phones and other things.

3. Google

Largest online search engine

4. THE COCA-COLA COMPANY

American food company, the largest global manufacturer and supplier of concentrates, syrups and non-alcoholic beverages.

5. IBM.

Transnational Corporation with Headquarters in Armonk, New York (USA), one of the world's largest manufacturers and suppliers of hardware and software, as well as IT services and consulting services.

6. McDonald's Corporation

American Corporation, the world's largest network of fast food restaurants

7. GENERAL ELECTRIC

American multi-sectoral corporation, manufacturer of many types of equipment, including locomotives, energy plants (including atomic reactors), gas turbines, aviation engines, medical equipment, household and lightweight equipment, plastics and sealants.

8. Intel Corporation.

American corporation producing wide spectrum electronic devices and computer components, including microprocessors, system logic sets, etc. Headquarters - in the city of Santa Clara, California, USA.

9. SAMSUNG GROUP.

Industrial concern, one of the largest in South Korea Chebolay, founded in 1938.

10. Louis Vuitton.

The French House of Fashion, specializing in the production of suitcases and bags, fashionable clothing and luxury accessories under the same brand name.

11. BMW.

German car manufacturer, motorcycles, engines, as well as bicycles.

12. Cisco Systems.

American transnational company developing and selling network equipment.

13. Oracle

american Corporation, the world's largest software developer for organizations, a major server equipment provider.

14. Toyota Motor Corporation

The largest Japanese automotive corporation, also providing financial services and having several additional directions in business.

15. AT & T INC

One of the largest American telecommunications companies and one of the largest media components.

16. Mercedes-Benz

Trademark passenger cars premium class trucks, buses and other vehicle German automobile car concern "Daimler AG".

17. The Walt Disney Company

One of the largest financial conglomerates of the entertainment industry in the world.

18. Wal-Mart Stores

American Retailer, which is managed by the world's largest retail network operating under the Walmart brand.

19. Budweezer

Brand beer.

20. Honda Motor Co., Ltd

The international industrial company, known primarily as a manufacturer of cars and motorcycles.

21. SAP AG.

German company, software manufacturer for organizations.

22. Verizon Communications

American telecommunications company, one of the largest in the United States and all over the world.

23. Gillette.

Manufacturer of accessories for shaving.

24. Nike.

American company, world famous manufacturer of sportswear and shoes.

25. PepsiCo.

American food company.

26. American Express.

American financial company.

27. Nescafe

The world's largest brand name of Nestlé soluble coffee.

28. L'Oréal.

French company, the leader of the world market of perfumery and cosmetics.

29. Marlboro.

Mark cigarettes manufactured by Philip Morris International since 1924.

30. H & M

H & M - Swedish company, the largest in Europe retail network Trade in clothing.

31. HP.

Hewlett-Packard - a large American company in the field information technologies, Supplier of hardware and software for organizations and individual consumers.

32. HSBC.

HSBC HOLDINGS PLC, EIC-ES BI-SI Bank - one of the largest financial conglomerates in the world.

33. Amazon.

Amazon.com, Inc. - American company, the world's largest on the turnover among selling goods and services via the Internet and one of the first Internet services focused on the sale of real mass demand goods.

34. Visa.

American transnational company providing payment operations.

35. Siemens.

German transnational concernworking in the field of electrical engineering, electronics, energy equipment, transport, medical equipment and lighting, and specialized services In various fields of industry, transport and communications.

36. Facebook.

37. ESPN.

American cable sports television channel.

38. Gucci.

Italian fashion house and fashionable brand.

41. IKEA.

Netherlands company owner one of the world's largest retail chains For the sale of furniture and home products.

42. Danone

French company, a well-known manufacturer of dairy products and other food.

43. Audi.

The German automotive company as part of the Volkswagen Group concern, specializing in the production of cars under the Audi brand.

44. Ford.

American automotive company, car manufacturer under the brands "Ford".

49. Accenture.

Consulting Company, providing services to organizations for consulting in areas strategic planning, optimization and organization of outsourcing business processes, customer relationship management, management logistics processes, personnel management, introduction of information technology.

50. Thomson Reuters.

Media companies formed as a result of the acquisition of Thomson Media Corporation in April 2008 Reuters.