How to open a manicure and pedicure cabinet. We open a manicure room at home. Opening a manicure room is profitable

When a girl decides to get busy own business, then she is often faced with the fact that it is difficult for her to make a choice in favor of a particular case. When the choice is made, the business very often turns out to be too expensive or difficult to implement.

However, there are a number of opportunities available mainly to beautiful ladies, easy to implement and giving a good income. Among them is the home nail business. Manicure is the very thing that brings girls not only money, but also pleasure and creative self-realization, and it can be organized literally at home. If you are interested in this idea, then now we will tell you about how to start a manicure business.

Analysis

Before opening a nail salon at home, you need to calculate all the pros and cons. And decide what you need to open a manicure room, etc.

Let's start with the positive:

Popularity with men and women;
The ability to develop creativity;
Availability and ease of implementation;
Profitability.

The disadvantages of this business are also on the surface:

Huge competition;
The need for special education: at least courses;
The problem of competition can be solved either at the expense of quality, or through interesting offers and discounts.

Business plan

Even if you plan to work from home, it is simply necessary to draw up a business plan for a manicure office with calculations. Thus, you can spread the funds you have in the wisest way. Competent distribution of finances is very important, because if you do not plan to take out large loans or sell an apartment, then you are unlikely to have a very large budget.

In addition, a business plan for a manicure office is needed then so as not to miss a single trifle. You should start by registering a business. Some craftswomen work from home without registering. Most often, before that, they worked in the salon, and now they host former clients and women / men who came by acquaintance.

If you still want to collect everything required documents, you will need to obtain a certificate of self-employment and a certificate of completion of the relevant courses. It's good if you also have the necessary permits and a medical record. Not for reporting, but simply to increase customer confidence in you.

The space is the most important point of the business plan, but you don't need to paint it, since you work from home.

Equipment

Equipment for a nail salon is not very numerous and expensive.

First of all, you need furniture:

A table for direct manicure;
Two manicure chairs - for you and the client;
Armchair and coffee table - for guests waiting in line;
Cabinet or shelves - two storage of varnishes, washes, lamps and other equipment.

Then, you should have all the necessary tools:

Manicure set;
Sterilizer;
UV lamp for fast drying of gel polish;
Fraser;
Special brushes for nail art and French manicure;
Acrylic, gel varnishes, ordinary varnishes of different colors, bases, cuticle softeners, manicure and shellac removers and other cosmetic chemicals;
Nail tips, false nails, nail stickers, etc;
Baths.

Of all the above, the most expensive purchase will be furniture. A table, for example, can cost anywhere from $ 70 to $ 200. The lamp will also cost you up to $ 200. Although, in online stores you can buy it starting from $ 3. e. Fraser will cost from 10 to 150 dollars. If you do not really understand the difference between the technique for 3 and 300 USD. That is, find a consultant and ask him to help with the selection.

It is good to purchase consumables in bulk. Try to negotiate mutual advertising and discounts, look for good and cheap options on websites and in stores. Hint: the discounts are the biggest on last season's collections or nearly sold out lines.

Don't skimp. The half dollar varnish from the market will peel off in a day, and your reputation in the eyes of the visitor will collapse. And the instruments, in general, should be crystal clear: nobody canceled the introduction of unpleasant diseases.

Staff

It is clear that in the home salon you act as a master. The appearance and behavior should be appropriate so that the client does not doubt for a second: this specialist is a real professional.

For starters, your appearance and especially the nails should be very well-groomed. This serves as an additional advertisement for the services, because you most likely do the manicure yourself. If you have at least one (or better, several) courses and a couple of certificates on the wall behind you, this will also raise the prestige of the manicure master. In addition to all of the above, the master must be polite and creative. If the client does not know what pattern she wants to see on her nails, you will have to come up with it and execute it so that the girl is satisfied.

Administrator

In addition to the wizard, you may also need an administrator. This person will answer calls, negotiate with clients, record them, keep records, control the financial part of the issue, maintain Internet resources, constantly update them and communicate with users.

It's good if this person is your relative whom you can trust. This will save you several thousand rubles a month. An administrator is, first of all, a responsible, attentive and accurate person. He should be "familiar" with a computer, be able to work on the Internet, enter clients into a database, know all the necessary information and be able to answer questions.

Advertising

It makes sense to launch an advertisement when everything is ready to receive visitors. Make yourself a website and groups in social networks, create an Instagram page. The main thing that should be on all these pages is the portfolio and the price list. There should be a lot of photos so that clients can fully imagine how professionally the craftswoman works.

Establish partnerships with other craftsmen or stores. If an advertisement for their services is displayed on the website and pages of your manicure room, they will respond with mutual advertising. Recently, it has become very popular to offer its services almost free of charge in order to develop a portfolio.

The female client pays only for consumables, gets a free manicure, and you get a photo for presentation and advertising. This always works flawlessly and soon a line of this girl's friends will line up for you. If the manicure, of course, is good. A very interesting kind of cooperation is with photographers.

If your name appears under the photo of a girl with cool nails, this will again serve as an attractive factor. Make yourself a business card, give yourself a link on special forums. In principle, you can even write reviews on yourself (or entrust this to copywriters). Just be careful.

Follow the trends in the fashion world. You must have a few of the latest trends in store for your client. If, at the same time, you can say, “But Angelina Jolie had such a manicure on the red carpet last week,” then even the most expensive design will be approved unconditionally;
Always keep on the coffee table a varnish card and a couple of glossy publications or photos with examples. Let your guests leaf through them while they wait their turn;
Before opening a nail salon at home, work in the salon. Experience in the beauty industry is always highly valued;
Create a system of bonuses and incentives.
Provide additional services, for example, you can also offer clients, in addition to manicure, also haircuts.

A home beauty salon is a profitable business, if only because there is no need to share the proceeds with anyone. It is easy to organize such a thing, but it is pleasant to do it. Competition can only undermine your business if you are not good enough in your profession. If you are truly a master, then no one and nothing will stop your business from flourishing. About others

* Calculations use average data for Russia

435 000 ₽

Initial attachments

350 000 - 550 00 ₽

110,000 - 250,000 ₽

Net profit

7 months

Payback period

In Russia, the culture of doing manicure in specialized salons is growing. To open a manicure room, you will need about 435 thousand rubles, and he can bring more than 100 thousand rubles. net profit.

1. Summary of the "Nail Salon" project

The goal of the project is to open a nail salon for the implementation of a range of manicure and pedicure services in Rostov-on-Don. For the implementation of the project, a room is rented in a residential area of \u200b\u200bthe city. The area of \u200b\u200bthe room is 30 m2. This manicure room has three manicure places. The price segment is medium. The target audience is the female population of the city, using the services of a nail salon from 1 to 2 times a month, depending on preferences and income level.

The main advantages of a nail salon:

business relevance;

lack of seasonality, constant demand;

does not require large investments.

The nail business has two main criteria for success: location and professionalism of the craftsmen. The initial investment is 435,000 rubles. Investment costs are directed to the renovation of the premises, the purchase of equipment and furniture, the initial purchase of consumables and the formation working capital, at the expense of which the losses of the initial periods will be covered. Own funds will be used to implement the project.

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2. Description of the industry and company

Currently, there is an active development of manicure service in the Russian beauty industry market. In the structure of demand for services of beauty salons, manicure services account for almost 40%. IN last years on the market of the beauty industry, the emergence of many highly specialized salons is noted, focusing on the provision of manicure services. Capacity russian market over the past 5 years has grown by 111% and in 2015 amounted to 232 billion rubles. The quantitative volume of the market is growing every year, along with this, the price of manicure services rises. At the end of 2015 alone, prices for this type of service increased by 40%.

Experts expect that the Russian market for manicure services will continue to develop dynamically. This will be facilitated by the growth of incomes of the population, weak market saturation in local areas, fashion trends, the development of the global beauty industry.

Today the demand for the services of nail salons is quite high. According to statistics, in 2015, the share of Russian women who regularly use the services of nail salons was 55%. Survey results of 10,000 respondents show that 42% of nail technicians serve 11 to 30 clients per week, and 23% of masters serve more than 30 clients. The market for nail services is highly competitive. Nail salons are presented in different formats and territories: in every shopping center, in the city center, in sleeping areas, and even at private masters at home.

Despite the high level of competition in the market, the niche of specialized nail salons is not completely filled. The number of nail salons in New York is about 1300, while in Moscow there are about 300. Based on this, it can be concluded that there are great opportunities for the development of the Russian market of manicure services. Stable demand for manicure services remains even in the economic crisis. According to VTsIOM, in 2015, only 1% of the female population said that due to price increases, they had to abandon beauty treatments, which include manicure.

Benefits of a nail service business:

Business relevance. The culture of doing manicure in specialized salons came to Russia relatively recently, and the fashion for professional manicure is becoming more and more firmly established among the female population of the country;

Lack of seasonality of business, year-round demand;

Doesn't require large investments. There are several nail salon formats (from economical nail bars to large-scale salons), designed to suit any budget;

Doesn't require serious knowledge of business and finance, therefore, is a suitable startup option for aspiring entrepreneurs;

Possibility to expand the range of services;

Basic level of profitability 20-25%.

The main disadvantages of the nail salon business are:

High level of competition.Despite the potentially high capacity, the market is highly competitive. To attract customers, you need to constantly introduce new technologies in the field of nail service, use marketing tools and form your client base;

Necessity nconstant monitoringservice level... To retain a customer requires a consistently high level of service. For nail salons, a one-time visit of a client is not so much important as a long-term relationship with him;

High requirements for professionalism. Every year these requirements for a manicure master are becoming more stringent: they change professional standards, new technologies are being introduced, new trends are emerging. Often the professionalism of the foreman determines the client's loyalty.

Difficulties associated with consumables. With the growing popularity of nail salons, the market for nail supplies is developing. In this regard, a huge number of little-known and not always high-quality suppliers appears. Therefore, it is necessary to navigate the brands of professional goods in order to purchase high-quality consumables.

3. Description of nail salon services

Nail service belongs to the business of beauty salons, providing a highly specialized list of services. The nail salon provides services for the care of nails of hands and feet. Today the market offers a huge number of procedures for processing, restoring and extending nails.

A standard set of services for a nail salon:

nail and hand skin care services: different kinds manicures, scrubs and hand masks, paraffin therapy, wrapping, moisturizing, massage, etc .;

modeling and strengthening of nails with gel, acrylic, etc .;

nail design: coating with varnish, gel varnish using various techniques;

As additional services a nail salon can provide SPA care, aroma peeling, aroma massage, healing coating and other services. For the initial stage, it is recommended to focus on the basic and most requested services. This will save on the purchase of consumables. According to statistics, the most popular type of service is manicure - its share in the total structure of services provided in the salon is 30%. Extension of nails also takes 30%. In third place is pedicure - 15%, eyelash extension, which is often offered to clients as an additional service, takes 13%. The remaining 12% share in equal proportions hand services, nail correction, foot services, hand massage, bioepilation and solarium.

The specific list of services of a nail salon depends on the availability of equipment, suppliers of consumables, the level of professionalism of the masters, the imagination of the business owner. When developing a business, you can expand the type of services provided by adding eyelash extensions, permanent dyeing of eyebrows, a solarium, and cosmetology services.

The list of services of the manicure room during the initial period:

uncoated manicure - 400 rubles.

hardware manicure - 700 rubles.

varnishing - 100 rubles.

coating with gel polish - 500 rubles.

removing gel polish - 200 rubles.

design (jacket, drawing, sparkles, rhinestones) - 150 rubles.

gel nail extension - 1300 rubles.

correction of nails - 650 rubles.

paraffin therapy for hands - 250 rubles

hand massage - 200 rubles.

pedicure - 1000 rubles.

paraffin therapy of legs - 400 rubles.

To establish the exact cost of each type of service, a competitor analysis should be carried out. At the first stage of work, it is recommended to set prices slightly lower than those of competitors.

4. Sales and marketing of nail salon

The target audience of the nail salon is 95% of women clients, 5% of men. These are working people who look after their appearance and use the services of the salon from 1 to 2 times a month, depending on preferences and income level. A separate group of potential clients is the non-working population of the city, which includes young girls, mothers on maternity leave, housewives.

A more detailed portrait of the client will be made possible by real data collected over 6-8 months of the salon's permanent work. Ideas about your customers will allow you to determine the possibility of introducing a particular service, form a marketing policy, etc. Keeping statistics and analyzing the client base, you can identify groups of regular, one-time and "lost" clients, as well as evaluate the effectiveness of each master.

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To effectively influence the target audience, it is necessary to develop a name, company logo and form style... Formation of a unified concept significantly accelerates brand promotion on the market.

The channels for promoting a nail salon include:

distribution of flyers and leaflets;

placing business cards in places where the target audience is concentrated;

conducting various promotions and developing loyalty programs;

participation in various competitions and competitions;

the use of customer-oriented techniques: congratulations on the holidays, the provision of bonuses to regular customers.

Ready ideas for your business

To draw the attention of consumers to the nail salon, you can hold a solemn opening ceremony of the salon: decorate the facade, invite guests, arrange a rally, organize a master class. Place photos and a report on the event on social networks or order advertising in the media that will highlight the event. The cost of this type of advertising will be at least 15,000-20,000 rubles. Special advertising techniques should be provided for regular customers. For them, you can provide special promotions Most of the channels for promoting a nail salon do not require significant costs, and some of them are free.

distribution of business cards to the target audience (for example, you can offer a mutual advertisement with the placement of business cards to a hairdresser). Printing business cards will cost about 2,000 rubles;

creating and actively promoting accounts of a nail salon on social networks will cost 3000 rubles.

production and installation of an attractive sign will cost about 15,000 rubles.

Thus, the cost of advertising a nail salon will amount to 25,000 rubles. It is worth emphasizing that the professionalism of the masters, the good reputation of the salon, the courtesy of the staff and the quality of service play a significant role in the promotion of the nail salon. These parameters have a strong impact on sales.

During a working day, one nail salon master can serve an average of 4-5 clients. The average bill per customer is 1,000 rubles. The revenue per master will be approximately 5,000 rubles. It is planned to open a salon with three manicure workstations and one pedicure chair. Thus, the daily revenue of the salon will be 15,000 rubles, and the monthly revenue will be 450,000 rubles.

5. Production plan of the manicure room

Opening a nail salon involves the following steps:

1. Nail salon format.

Today, the nail business is presented in various forms:

Nail bar. Nail bars are an open counter located in shopping malls and provide express manicure services. The advantages of this format are its cost-effectiveness and location in a point with high traffic of potential customers. However, there are significant drawbacks, which include the complexity of organizing the work process, human psychology - some do not want to carry out beauty procedures in front of everyone, the inability to expand the range of services, the reputation of a budget institution, which can alienate part of the clientele;

Home manicure- home studio in which the master works. Usually this is a master with experience and an established client base, who, in order to save money, equips his office at home. The advantages include the ability to make an appointment at a convenient time, a lower price of services, since the master saves on renting commercial premises. The disadvantages include the lack of responsibility of the master, since they often do not register their activities carried out at home, as well as reputation - not every client will trust the master at home.

Manicure cabinet Is a small, isolated space with one or two masters. Advantages - a standard, budget format that includes a standard set of manicure services. Cons - small space, difficulty in expanding the range of services.

Manicure studio - a specialized beauty salon that provides a full range of manicure and pedicure services. Usually there are more than broad profile, a wider range of services is provided. Pros - a more expensive price segment, a competitive advantage in the form of more qualified employees. Cons - costly, there is a risk of not filling the studio.

Nail salon is part of a full-fledged beauty salon. The advantages lie in the fact that all beauty services are provided in one institution. The main drawback is the distrust of those clients who prefer to contact highly specialized institutions.

This business plan involves opening a nail salon. This format occupies the middle price segment and covers a significant part of potential customers.

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2. Location of the establishment... In accordance with the format of the establishment, the location and the required area of \u200b\u200bthe establishment are determined. As with most businesses, it is recommended to locate the nail salon in a high traffic area. It can be the city center, stops and intersections in a residential area, a commercial area in a shopping center. It is planned to open a manicure room in a residential area - on the first floor apartment building on the first line of houses.

Sanitary requirements fornail salon:

cold and hot water supply;

one thing workplace not less than 4.5 m2;

the presence of a utility room;

separate rooms for manicure and pedicure procedures;

good ventilation of the room;

availability of a room for cleaning and sterilizing instruments.

You can get acquainted with these requirements in the Decree of the Chief State Sanitary Doctor Russian Federation dated May 18, 2010 N 59 Moscow "On approval of SanPiN 2.1.2.2631-10"

To organize 3 manicure workstations and 1 pedicure chair, it will take about 30 m2, taking into account the working area, technical rooms and a waiting hall. To implement the project, it is planned to rent a room with an area of \u200b\u200b30 m2 in a residential area of \u200b\u200bRostov-on-Don. The rental price is 25,000 rubles / month. 9 m2 is allocated for the pedicure room - two pedicure chairs can be installed on this area, but in order to save investments, one pedicure place will function at the initial stage. The main hall occupies 17 m2, which houses three manicure workstations and a reception with a comfortable waiting area. 2m2 are allocated for the bathroom, and 2 m2 for the technical room. Cosmetic repairs will cost 30,000 rubles.

3. Pselection of personnel. This is a very important stage when opening a nail salon, since the client base depends on the quality of the services provided. When hiring employees, consider the following criteria selection:

the master must be educated in the specialty;

it is desirable to have diplomas and medals from various competitions and master classes confirming high qualifications;

manicurists must have sanitary books and be checked every six months;

the master should be polite and have a neat appearance.

In addition, it is worth making special requirements for the administrator: politeness, literacy, understanding of the specifics of the work of the masters, and organizational skills.

4. Purchase of equipment and materials.When purchasing equipment and consumables, you should pay special attention to product quality. It is necessary to purchase equipment and consumables in proven places, with a certificate. It is better not to skimp on the cost of the nail salon on this item. Table 2 provides an indicative list of necessary equipment.

Table 2. List of equipment and materials for the manicure room

Furniture	Equipment	Consumable material
Chairs for master and client	UV lamp for building and drying gel polish	Color palette nail polish
Manicure table not lower than 70 cm	Manicure sets	Nail polish / shellac removers, cuticle softeners and other cosmetic chemicals
Cabinet, shelf for storing materials and tools	Sterilizers	Creams / remedies for wellness procedures
Reception for the administrator		Napkins, towels, gloves, etc.
Waiting area sofa	Trays, coasters and pads
Clothes hangers	Paraffin refinery
Safe for keeping money and documents	Brushes for artistic painting of nails
TV for the hall	Table lamp
Pedicure chair	Manicure hood
Cooler with water
Alarm system
Approximate cost: 130,000 rubles	Approximate cost: 50,000 rubles	Approximate cost: 30,000 rubles

In the first month, the cost of consumables will be about 30,000 rubles, since it is necessary to form a complete assortment. In the coming months, it is planned to buy additional consumables in the amount of 10,000 rubles.

Thus, the amount of the initial investment for the arrangement of the manicure room is 210,000 rubles.

6. Organizational plan of the manicure room

The initial stage of opening a nail salon is registering a business in government bodies and getting permits... To maintain commercial activities an individual entrepreneur is registered with a simplified UTII taxation system. The manicure room belongs to the category "Household services", the main indicator in calculating the tax is the number of employees employed in business. The correction factor is set separately for each region. For Rostov-on-Don, the value of the coefficient is 1.0 (actual for 2017). Activities according to OKVED-2: 96.02 - Provision of services by hairdressers and beauty salons.

Documents for opening a manicure room:

iP registration certificate;

extract from USRIP;

permission to conduct activities from the fire service;

permission of the sanitary and epidemiological service;

contract for disinfection, disposal of fluorescent lamps, garbage collection;

employment contracts with employees;

sanitary books of masters.

It is recommended that you familiarize yourself with SanPiN 2.1.2.2631-10 "Sanitary and Epidemiological Requirements for Accommodation, Arrangement, Equipment, Maintenance and Operating Mode of Public Utilities Providing Hairdressing and Cosmetic Services."

The opening hours of the nail salon are from 10:00 to 21:00. Based on this, the staffing table is formed. Since the institution is open 7 days a week, it is necessary to organize a shift work schedule for all staff of the institution. The duties of the masters of manicure and pedicure include the provision of appropriate services to clients of the manicure room, maintenance of tools and equipment. The duties of the administrator of the nail salon include: monitoring the appointment of clients to each master, maintaining social groups, maintaining customer base, organization of workflow, communication with clients by phone, in social networks and personal communication.

The head of the nail salon carries out full business management: development of a marketing strategy, search and hiring of employees, purchase of consumables, control over distribution money, control of revenue, payment of wages and decision-making on the payment of bonuses, timely payment of taxes and contributions, advanced training of employees, solving current problems.

Table 3. Staffing table and payroll

№	Position	Payroll, rub.
Administrative
	Administrator (shift schedule)
	Accountant (part-time)
Industrial
	Master of manicure and pedicure (shift schedule)
Auxiliary
	Cleaning lady (part-time)
		108 000
Social Security contributions:
Total with deductions:

7. Financial plan of the manicure room

Financial plan takes into account all the income and expenses of the nail office, the planning horizon is 3 years. It is planned that after this period, the institution will need to expand production and the list of services provided, since trends in the beauty industry are rapidly changing.

To launch a project of a nail salon, you need to calculate the amount of investment. To do this, you need to decide on the costs of repairing the premises, purchasing furniture and equipment, conducting advertising campaign, the initial purchase of consumables and the formation of working capital, at the expense of which losses of the initial periods will be covered. Own funds will be used for the implementation of the nail salon.

Table 4. Investment costs

Variable costs of a nail salon consist of the cost of materials used in the provision of a manicure or pedicure service. On average, the cost of materials spent on one procedure is about 8-10% of the cost of the service for the client. Based on the amount of the average check, we calculate the cost of one procedure: 1000 * 0.1 \u003d 100 (rubles). Fixed costs nail salon consist of rent, utility bills, payroll, advertising costs, taxes and depreciation charges. The amount of depreciation is determined on a straight-line basis based on the useful life of fixed assets of 3 years.

Table 5. Fixed costs

8. Evaluation of the effectiveness of the manicure room

The payback period of a nail salon with an initial investment of 435,000 rubles is 7 months. The project's net monthly profit when reaching the planned sales volume will be about 100,000 rubles. The return on sales in the first year of operation will be 29.1%. The net present value is positive and amounts to 107692 rubles, which allows us to speak about the investment attractiveness of the project.

9. Potential risks

To assess the risk component of the project, it is necessary to analyze the external and internal factors... External factors include threats related to the economic situation in the country, sales markets. Internal - the effectiveness of the organization's management.

External risks of a manicure room:

High level of competition in the market.A thoughtful marketing strategy and the formation of its client base;

Fall in effective demand. This risk can be mitigated by lowering prices and holding various discount promotions;

Loss of location due to termination of the lease. There are often cases when the owners of the premises, seeing the successful development of the business, terminate the lease agreement and open a company with a similar type of service. It is possible to reduce this risk by concluding a long-term lease agreement and by making the right choice of landlords.

Internal risks of a nail salon:

Staff problems.Firstly, it is the dishonesty of employees who get a job in the salon in order to build up their client base and continue working at home. To avoid similar situations, it is necessary to introduce a corporate culture aimed at long-term work with personnel; maintain a stable level of wages and employee motivation; create a friendly atmosphere within the team. Secondly, this is an insufficient level of qualification of the employees, which can damage the reputation of the entire salon. The easiest way to mitigate this risk is at the recruitment stage by hiring employees who meet all the requirements;

Loss of customer base in case of dismissal of the master. It is possible to reduce this risk if employees are encouraged to long-term cooperation through a system of bonuses and psychological motivation; if you envisage various loyalty programs that orient customers towards visiting this particular salon;

The need to constantly monitor market updates and be in trend.The dynamically growing market of nail design requires constant monitoring from participants fashion trends and continuous development. It will be possible to solve the problem by attending thematic master classes, sending masters to training for advanced training, monitoring specialized sites;

Decline in the reputation of the nail salon, which can occur due to inadequate service, quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from clients of the salon and taking corrective measures.

Own business: nail extension

Site site within a joint project of the Community Information PortalsPromoting Small Business Development continues a cycle of interviews with successful entrepreneurs ...

♦ Initial investment in the salon: 500,000 - 800,000 rubles
♦ Payback period of business: 12 months
♦ Profitability of a nail salon: 35%

Women want to always remain beautiful and desirable. A complete image is impossible without a beautifully and high-quality manicure.

Demand creates supply. Therefore, more and more entrepreneurs are wondering how to open a nail salon from scratch.

This business promises a great profit for the owner.

Of course, in the event that a businessman devotes time to calculating all costs, analyzing the indicators of the existing market for manicure services and, of course, compiling data on the payback period and the amount of estimated revenue.

This process does not seem so complicated if you paint it in stages.

This is the task that this instruction article will perform.

Planning the opening of a nail salon

Business resume

To achieve the goal, you first need to concretize it, highlighting the main goals and objectives of the manicure business that the entrepreneur wants to achieve with the help of his activities.

Goals of opening a nail salon:

Creation of additional jobs for specialists in the sphere of rendering services to the population.
The entrepreneur makes a profit from the salon's manicure activities.
Creating a circle of regular customers of the salon by attracting new visitors advertising methods, and retention due to various advantageous offers and discount systems.
Providing additional services to increase profits and improve the reputation of the salon (for example, original pedicure methods or nail extension on the hands).

Target audience of the nail salon

The main audience of nail salons is, of course, women.

Moreover, most of them are young mothers or housewives. That is, those representatives of the fair sex who want to look good every day, and not just for any particular event.

This category visits studios close to home, and for the sake of a manicure or pedicure will rarely leave their area of \u200b\u200bresidence. As well as necessity, because in this area of \u200b\u200bbusiness there is high competition and it will not be difficult to find a nail salon near your place of residence.

The second part of the salon visitors is a business woman. They are usually also time limited. And sometimes tougher than moms on maternity leave.

But they have more opportunities to choose a nail salon for the quality of work and other indicators, not just location.

First of all, because they can complete the manicure procedure "on the way" to work or in between business meetings. And secondly, due to the fact that most of them have a private car at their disposal.

Depending on the assortment, prices and location, the clients of your nail salon will be the first or second category.

But in rare cases, it is possible to combine them, increasing the overall profit from the business.

Advertising campaign for the opening of a nail salon

Interesting fact from history:
In ancient Egypt, they were sure that long nails helped to better communicate with the gods, this was a symbol of wisdom. In general, only noble people were allowed to grow nails, their slaves cut them very short. And also by the color of the nails one could judge the significance and position. The brighter and richer the manicure, the higher the position in society. Cleopatra preferred to paint her nails with henna, which gave them a terracotta shade.

Although the success of a studio is 80% dependent on the professionalism of the craftsmen, investment in advertising is an integral part of promotion of a nail salon.

The first thing a studio client will see is a sign.
Therefore, its development must be delegated to design specialists.
Do not spare funds for this.
A bright and beautiful sign will attract the attention of potential customers passing by and serve as the best advertisement.
Also, to attract women who live or work near a nail salon, leaflets are distributed in places of heavy traffic.
Intersections, entrances to shopping centers and business centers, underpasses and metro stations are ideal.
Places of distribution and design of leaflets should be periodically changed so that they do not "become boring."
Additional motivation is to offer discounts or special conditions to the bearer of such leaflets.
To retain attracted visitors, introduce a discount system of discounts for regular customers.
They can also be included in the SMS mailing to inform about current promotions on manicure services or simply congratulate on the holidays, reminding of the existence of the salon.
We must not forget about such an important element of a manicure advertising campaign as promotion on social networks.
It does not require a large budget, but it significantly increases brand awareness and attracts potential customers.
Young mothers and housewives who spend a lot of time on the Internet are especially active in responding to such advertising.
An entrepreneur should use "female" sources to advertise a manicure studio in the media.
For example, TV channels for this category of the population, glossy magazines.
To save money, you can contact regional firms.
In addition, they better influence potential customers by location.

Choosing a room for a nail salon

When choosing premises for rent for a future manicure studio, you need to be guided by the following requirements:

Like many other types of business, it is advisable to place this one in places with a large concentration of your potential clients.
Depending on the category, these will be: shopping centers, business centers, neighborhoods of work offices, busy streets in residential areas.
Only the most desperate from the beginning of manicure decide to buy a room for their salon.
Life can be very unpredictable, and what can we say about business!
To begin with, you need to spend six months or a year on the development and analysis of project indicators.
If things are clearly going well, you can try to expand by purchasing more spacious premises.
Even before how to open a nail salon, an entrepreneur should already know how many masters will be on his staff.
Indeed, for each employee, according to the requirements of the law, there should be at least 6 m 2.
In this case, there should be a distance of at least 3 meters between the tables.
Employees need to provide comfortable working conditions so that the level of manicure service increases and the salon has good reputation... After all, so much depends on the satisfaction of the masters of manicure and pedicure with their working environment!
Set up a rest room, purchase a separate wardrobe, refrigerator and microwave.
In addition to the main hall for work, it is necessary to have a utility room (for storing inventory) and a toilet.
Accommodation in the basement of the nail salon is prohibited by the requirements of the SES.

Staff for opening a nail salon

To begin with, when only basic services are provided in the nail salon, and the entrepreneur analyzes the chosen location, the effectiveness of the advertising campaign and other points, it is enough to hire the following positions in the state:

The manicure and pedicure master is the main employee in the nail salon.

And there are special requirements for his work:

A requirement that is not even discussed is the availability of special education in this category of customer service.
A significant bonus will be the availability of medical education or at least completed medical training courses.
The master must be able to communicate politely with the client, understand his wishes and concerns, and correctly and clearly explain incomprehensible points.
The appearance of a specialist is his business card.
The whole look should be well-groomed, and even more so the hands!
Great decoration for manicure working area will be diplomas, medals and other awards from various professional exhibitions and competitions.

But it makes no sense to keep a cleaner and an accountant at work all the time.

To carry out the duties, it is enough to hire people on a part-time basis with hourly wages or contact an outsourcing firm.

Financial calculations of opening a nail salon

Costs of opening a nail salon

Monthly expenses for a manicure studio

Implementation of the opening of a nail salon

Possible risks of opening a manicure studio

Interesting fact:
French manicure first appeared in 1976. The idea comes from ORLY, which created it for Hollywood actresses with the goal of matching a variety of looks and outfits.

This will emphasize the seriousness and reliability of the entrepreneur in the eyes of potential investors. And for the businessman himself, it will help to feel more confident in actions and become an exit plan in case of problems.

TO possible riskswaiting for the studio from the moment of opening are:

In a crisis competitive fight becomes tougher, and customers are looking for salons with the maximum affordable prices.
Opening another nail salon nearby with lower rates is a serious risk.
Also, the competition is made by craftsmen working at home.
In the future, legislative requirements may become more stringent, which will require the allocation of additional money from the budget and time to achieve them.
In an effort to save money, clients may start choosing to do their own nail care manicure services at home.
But this business is almost completely protected from seasonal fluctuations.
Demand is generally stable. But on holidays and weekends it becomes much higher.
Due to the low qualifications of specialists or their lack of customer focus, visitors may be dissatisfied with the provision of services and refuse to visit the nail salon in favor of competitors.

Your salon should be decorated in the most stylish and original way.
Modern manufacturers even allow the equipment to be matched to the situation and this should be used.
For savings and better control over the work process recently open salon the duties of the administrator should be performed by the initiator of the business himself.
In case of a positive result, new administrators can be hired.
Limit as much as possible, or even better prohibit employees from smoking at work.
The awful smell of tobacco from the master will negate any beautiful studio design and the breadth of the range.
Good manicure and pedicure specialists can be lured away from other salons.
Offer them higher wages, better working conditions.
Also, professionals can agree to the same conditions if their place of work is unprofitable and may soon close.
As a bonus, you can get an extensive customer base.
Before starting a project, an entrepreneur should conduct a market analysis, assess the prospects for its development, a model for building a business of competitors.

We offer you an informative video for viewing

about opening a nail salon from scratch

adventurous girls:

Conclusion on the profitability of opening a nail salon

Those who wondered how to open a manicure room, from the article had the opportunity to understand that this is a profitable business.

On average, the payback rate for a studio in Moscow is 1 year.

But if an entrepreneur invests all his free time, efforts and desire in his business, achieve high level profitability and significant profits are possible.

The main thing is to believe in yourself, not to be afraid to experiment and plan the vector of development.

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Salon financial plan
Business start-up technology
- - - Related business ideas:

Business plan for opening an express manicure salon in a shopping center on an area of \u200b\u200b6 sq. m.

How much money is needed to start a business

According to preliminary calculations of the business plan, the costs of opening a nail salon will include:

Total - 670 thousand rubles. For project implementation it is planned to use 60% of its own funds and 40% of borrowed funds (bank credit).

Prospects for the market of nail salons

Recently, there has been an increase in the number of newly opened nail salons. Step by Step Group experts characterize this segment market as attractive from a financial point of view. In numbers, almost 20% of the female population in large cities use the services of nail salons. In a million city, the potential audience of clients is approximately 100 thousand people. The lion's share of clients refers to the service in terms of fashion, maintaining a high status in society and prestige. Despite the growing demand among the population, the market of nail salons is not saturated today. Although there is competition, there are still no large network players. Therefore, small businesses can feel quite comfortable.

What OKVED to indicate when registering this business

It was decided to register individual entrepreneurship as an organizational form. We believe that this is the optimal org. form for a small manicure room. The application for registration will indicate the OKVED code 93.02 - "Provision of services by hairdressers and beauty salons." UTII, a unified tax on imputed income, will be used as a tax system. With UTII, the tax is paid based on the area of \u200b\u200bthe object, which in this case is minimal. This means that the tax will not be large (4-6 thousand rubles per month). The nail salon is planned to be located in a highly passable place. For this, a lease agreement for premises with an area of \u200b\u200b6 sq. m. in one of the most popular shopping centers in the city. The rent will be 40 thousand rubles per month. Expensive, but we believe that it will pay off with the high customer flow of the shopping center. In addition, the location in the shopping center will significantly reduce the advertising costs of the salon.

What equipment to choose for a nail salon

To provide high-quality manicure services, it is planned to purchase an optimal set of equipment: a manicure table, a manicure stand, chairs for masters, UV lamps for building, a vacuum cleaner and related products (a manicure roller, a stand for varnishes, a manicure lamp, a manicure bath). Estimated costs for the purchase of equipment will amount to 500 thousand rubles. For the provision of services, four foremen will be hired to work in a 2/2 shift schedule. Wage will be set as salary + percentage of the proceeds from the client. Masters with experience will be hired, but employment of novice specialists is not ruled out. It is planned to send unskilled workers to refresher courses. The duties of employees will include not only the provision of manicure services, but also control over the cleanliness of the working area. The employee is obliged to carry out daily wet cleaning of the working surface and wash the table from drops of varnish. A special manicure machine with a vacuum cleaner will be used to remove acrylic dust.

“It is better to use disposable towels. If they are rags, you will need to conclude an agreement with laundries or you will have to open a separate laundry room. "

Nail Salon Marketing Plan

The salon plans to provide the following services:

Classic manicure (800 rubles)
Manicure "Economy" (900 rubles)
All inclusive manicure (1100 rubles)
Medical manicure (1300 rubles)
Manicure + Shellac (1400 rubles)
Children's manicure (700 rubles)

The promotion of the nail salon will be carried out in several ways. The first thing that will be done is business cards. They are planned to be distributed to other, related salons in this area: massage rooms, spas, tanning salons, hairdressing salons, and so on. It is also planned to advertise the salon on the Internet as much as possible: create a group on social networks, leave information on forums and message boards, add the company to the online directory of organizations.

Salon financial plan

Fixed monthly expenses

Total - 175 thousand rubles. Income

The average bill for the service is 1000 rubles.
Number of clients per day - 10 people. (there are only 5 people for one master).
Daily revenue - 10,000 rubles.
Revenue per month - 300,000 rubles.

How much can you earn from opening a nail salon

Hence the profit: 300,000 - 175,000 \u003d 125,000 rubles. The profitability of the nail salon, according to the calculations of the business plan, is 41%. With such indicators, the project should pay off in 10 - 12 months. (taking into account the period for the point's promotion).

Step-by-step plan for opening a nail salon

What documents are needed to open a nail salon

The easiest way to open a nail salon is to register an individual entrepreneur by submitting a photocopy of your passport, an application to the tax service and paying the state fee.

What taxation system to choose for business registration

You can choose 3 taxation systems for the salon:

UTII is a fixed tax that suits better than other systems;
USN is a system in which there is no need to keep accounting records.
Acquisition of a patent does not exist in all regions of the Russian Federation.

Do I need permission to open

Opening a nail salon will not work without obtaining permission from the SES and the fire inspection. State institutions will check the premises for compliance with the standards and issue required document... The nail salon must meet the requirements of the sanitary service: a workplace - at least 6 sq. m, furniture - amenable to dry cleaning, a sink for washing instruments, the presence of sterilization chambers. The opening of a nail salon is not subject to licensing.

Business start-up technology

Great success is achieved by those nail salons that give preference to quality, the study of new techniques and trends. For business to flourish, it is recommended to open a point in a crowded place, provide individual discounts, and hold promotions for the holidays. The technology of opening a nail salon is simple - market research, renting premises, purchasing equipment and hiring real professionals. But the main thing is its own concept, which leads to the set goals. As a rule, the majority of clients do not prefer the place of the salon, but a specific master.

a - choice of location. Nail salons in large shopping and entertainment centers, where women come and shop, and watch a movie, and sit with friends c. Why shouldn't they spend another thousand rubles for that? However, a nail salon in a residential area will be no less successful idea: women from nearby houses will enter it on their way to work (school) or in the evenings. In this case, renting the basement of the house will also work.

The next important step is to obtain permission to open the salon from the fire service and SES. For this, all the safety conditions of the premises must comply with the established standards. After obtaining such a permit, you can proceed to its repair and purchase of equipment. It is important that the equipment is of high quality and modern, you should not try to save money on it, since a couple of poorly provided services can dramatically reduce the flow of customers.

To get started, it is enough to hire two or three masters to a nail salon. Do not take "stars" - too "expensive" specialists, but also do not trust beginners. For a start, mid-level specialists are suitable. As a rule, a manicurist receives a solid salary (50%) and a percentage of the work performed (50%). In some salons, craftsmen only receive interest.

The salon should start early in the morning (when clients go to work) and end late in the evening (some clients prefer to come in the evenings). In addition to the actual provision of manicure services in the salon, you can open manicure training courses, sell manicure accessories.

Remember that by law, any entrepreneurial activity must be registered. The owner of a nail salon will be satisfied with the status of an individual entrepreneur (IE). You can register as an individual entrepreneur at the tax office at your place of residence.

How to open a manicure and pedicure cabinet. We open a manicure room at home. Opening a manicure room is profitable

Analysis

Let's start with the positive:

The disadvantages of this business are also on the surface:

Business plan

Equipment

First of all, you need furniture:

Then, you should have all the necessary tools:

Staff

Administrator

Advertising

1. Summary of the "Nail Salon" project

2. Description of the industry and company

Benefits of a nail service business:

The main disadvantages of the nail salon business are:

3. Description of nail salon services

4. Sales and marketing of nail salon

5. Production plan of the manicure room

6. Organizational plan of the manicure room

Documents for opening a manicure room:

7. Financial plan of the manicure room

8. Evaluation of the effectiveness of the manicure room

9. Potential risks

Planning the opening of a nail salon

Business resume

Target audience of the nail salon

Advertising campaign for the opening of a nail salon

Choosing a room for a nail salon

Staff for opening a nail salon

Financial calculations of opening a nail salon

Costs of opening a nail salon

Monthly expenses for a manicure studio

Implementation of the opening of a nail salon

Possible risks of opening a manicure studio

Conclusion on the profitability of opening a nail salon

How much money is needed to start a business

Prospects for the market of nail salons

What OKVED to indicate when registering this business

What equipment to choose for a nail salon

Nail Salon Marketing Plan

Salon financial plan

How much can you earn from opening a nail salon

Step-by-step plan for opening a nail salon

What documents are needed to open a nail salon

What taxation system to choose for business registration

Do I need permission to open

Business start-up technology

Recent

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