Tattoo salon business plan ready with calculations. Own business: nail extension. To open your tattoo parlor you need

Attention! The free business plan offered for download below is an example. The business plan that best suits your business conditions needs to be created with the help of specialists.

The story of Larisa Makeeva from Pushkin, Moscow region. Larisa has been the owner of her own tattoo parlor for two years now. Premises of 25 m2 are rented. Larisa's tattoo parlor employs 2 masters and one office manager. The salon has a positive reputation among customers and has absolutely no competitors in the district (quite quickly other salons closed since the moment Makeeva launched her business).

How I decided to become an entrepreneur

For about twenty years of my life, I have worked as an employee. Has changed a lot of jobs. She was an accountant, a sales manager, and an advertiser.

Extensive professional and life experience helped to realize that I myself can be the owner of my own business. Being an entrepreneur is much more profitable than working for an uncle.

I had to spend several months thinking about what exactly is worth doing and in what area to realize my potential. I had a good acquaintance tattoo artist. After talking with him, I decided that it was worth opening my own small tattoo parlor.

I had the following resources available:

• a familiar tattoo artist with a good reputation and his own clients, ready to change jobs;
• initial capital (it was possible to save it over the years of work "for an uncle");
• suitable premises (I rented it for 20,000 rubles a month).

The first step is writing a business plan

Yes, undoubtedly, I knew that now on the Internet you can order any detailed business plan... But, as a rule, individual financial calculations and professional analysis cost a lot of money.

Despite the presence of a certain amount of money capital, I did not want to spend in vain, since I needed impressive finances for the purchase of equipment, advertising and repairs.

Having studied numerous offers on the Internet, I decided to download a business plan for little money and finalize it with my own hand. As it turned out later, this is not as difficult to do as it might seem from the outside.

Especially if you involve a friend of the economist in the case for a completely symbolic fee.

What the business plan gave me

After downloading an inexpensive business plan for opening a tattoo parlor, I realized for myself:

• exactly how much investment will be required;
• what to include in an advertising campaign;
• what are the requirements for the room for the salon;
• what equipment needs to be purchased;
• how much monthly and one-time expenses will be;
• what the profit will be and when to expect it.

What do I have at the moment

Thanks to an inexpensive business plan, which I myself have adapted to my city and my region, for 2 years now I have been the owner of a successful tattoo parlor.

Soon after I opened my salon, my competitors in the area closed their tattoo shops.

And this means that their clients preferred to fill their tattoos in my salon.

The salon has 50 regular customers. My masters make about 100 tattoos per month, the cost of which ranges from 2,000 to 80,000 rubles.

This is how I, without overpaying a lot of money for an individual business plan, became a successful owner small business and I do not regret at all that now I am in "free swimming"!

Some useful information and a short presentation of the tattoo parlor's business plan:

The fashion for decorating your body with various patterns is gradually returning. More and more modern people strive to make themselves a "tattoo", which means that a tattoo parlor can bring good profit to its owner. But in order to minimize risks and calculate everything accurately, it is necessary to draw up a business plan.

Services provided by the salon

In fact, a tattoo parlor can not only deal with its immediate task - getting tattoos, but also earn money on a number of related services.

These services are:

• piercing;
• training of future specialists in tattooing;
• tattoo;
• sale of special equipment.

Consider all possible service options and select those that are likely to be in demand in your area.

Project implementation plan

To open your tattoo parlor you need:

• registration required documentsas well as permissions;
• search for masters;
• buying or renting the necessary premises;
• purchase of equipment and all consumables;
• implementation of the marketing plan.

Room requirements

To avoid problems and misunderstandings with the sanitary services, you should take care in advance that the room intended for the tattoo parlor:

• the area was more than 20m2;
• one workplace accounted for at least 12m2;
• there was a separate entrance to the salon;
• the floor, walls and ceilings were finished with washable materials.

An apartment located on the ground floor or a basement is perfect for arranging a tattoo parlor.

Materials and equipment

If you decide to open a tattoo parlor you will need:

• a special machine designed for tattooing. The manufacturer must be one of the European countries. Such cars are not produced in Russia. You can take second-hand; furniture. You will need tables, chairs, couches, wardrobes, shelves, filing cabinets and clothes hangers;
• means for making tattoos, as well as for piercing. All of them must be of high quality.

Table: Potential of consumers of services of tattoo parlors

Financial performance

To open a tattoo parlor, you will need a starting capital equal to 803,000 rubles. If you take the indicated amount on credit for two years, the discount rate will be 14%.

The break-even point starts from the fifteenth month. The monthly expenses will be 422,235 rubles. The expected profit is RUB 947,234.

List of costs

Monthly rent of premises with an area of \u200b\u200b20m2 or more will cost 12,500 rubles.

You will also have to pay at a time:

• 25,000 rubles for registration of special permits;
• 50,000 rubles for the purchase of the required instrument;
• 108,376 for the purchase of equipment;
• 100,000 rubles for all kinds of consumables;
• 50,000 rubles for promotional events;
• 34 584 for all kinds of unforeseen expenses.

The tax burden on the work of a tattoo parlor is 94,235 rubles per month. For payment wages will go to 294,735 rubles a month.

Outcomes:
Opening a tattoo parlor is a promising enterprise, but undoubtedly it has its risks. First of all, find an experienced craftsman. It is he who will attract new customers to the salon and help to earn a reputation.

The business plan, which is presented below, is devoted to the development and implementation of a tattoo parlor with all the necessary economic calculations, the experience of working on similar projects and the specifics of the target market are taken into account. Everything necessary calculations conducted in Excel. You can use this business plan as a basis for developing your own project for assessing the attractiveness of a business, investment purposes or submission to the bank.

Summary

Project goal: opening a tattoo parlor in Nizhny Novgorod

Project objectives: launching a tattoo parlor for target audience: young people (18-35 years old) with incomes: average and above average relative to the regional level.

Initiator of the project

The initiator is an experienced master tattoo artist who wants to get away from the “at home” format or renting a workplace in other tattoo parlors and make original tattoos based on his own sketches. The future salon is aimed at clients with average incomes and higher in the region.

Investment costs

Directions of initial investments (in rubles):

• Registration of individual entrepreneurs and medical records - 16,000 rubles.
• Permit from SES - 10,000 rubles.
• Security under the lease agreement - 108,000 rubles.
• Repairs - 680,000 rubles.
• External registration of the entrance - 65,000 rubles.
• Initial investment in advertising - 60,000 rubles.
• Purchase of equipment, furniture, gearboxes, office equipment (general) - 340,000 rubles.
• Initial purchase of consumables - 150,000 rubles.
• Unforeseen expenses - 100,000 rubles.

Total initial investment - 1,529,000 rubles.

The working space is a non-residential semi-basement non-residential building with 2 rooms and a bathroom near the city center and 2 large shopping centers. There is only one entrance to the premises. The entrance is formalized with a sign made by special order. The design was proposed by the initiator of the project. The rented premises will be renovated.

Project financing

The total amount of investments is planned at 1,529 thousand rubles, of which 529 thousand rubles are planned. the initiator's own funds and 1000 thousand rubles. bank loan.

Payback of the project

Payback data for the tattoo parlor:

• NPV - 966,000 rubles;
• - 4.17 years;
• - 5.25 years old.

Suppliers and contractors

The premises will be repaired to bring it into line with SNIP and interior design standards. Repair is being carried out construction companychosen by the initiator. The interior design was developed by the initiator, the project and the period of the repair work was agreed with the construction company.

Furniture and equipment are purchased from a company that supplies professional tattoo equipment. A contract for the supply of consumables is signed with her. This allows you to get a long-term discount. The supplier is selected by the initiator based on own experience, quality and design of equipment, quality of consumables, pricing policy of suppliers and reviews.

Services

The main services of the tattoo parlor:

• applying new tattoos;
• correction and overlapping of old tattoos;
• tattoo removal;
• work with scars;
• glitter tattoo;
• permanent makeup;
• temporary tattoos (henna, author's transferable tattoos);
• piercing.

ATTENTION!!!

Practice shows that by ordering a business plan from specialists you will save time and increase the quality finished document 4-5 times and increase the chances of receiving investments 3 times.

Investment plan

Investment size

Initial investments amount to RUB 1,529 thousand, which are distributed as follows:

Name of works / goods / services	amount	Price	The cost
Paperwork
IP registration
Obtaining a medical book
Obtaining permission from SES
Room decoration
The cost of finishing materials
The cost of plumbing equipment
The cost construction works
Login registration
Neodymium laser for tattoo removal
Master cases
Tattoo machine
Armchair for tattoo parlor
Tattoo parlor couch
Armchair-chair for working with the neck-collar area
Working chairs for the master
Swivel armchairs
Administrator workplace
Visitor sofa
Coffee table for visitors
Lighting lamps with magnifying glasses
Lighting equipment stoics
Lightbox
Racks
Site development
Printing and distribution of leaflets
Unexpected expenses
Total initial investment			1 529 000

Investment work plan

The procedure for preparing the tattoo parlor for the opening is carried out according to the schedule:

Name	1 month	2 months	3 months	4 months
Organizational expenses
Paperwork
IP registration
Obtaining a medical book
Obtaining permission from SES
Premises costs
Security deposit under the lease agreement
Room decoration
Purchase of equipment, furniture, office equipment (general):
Initial purchase of consumables
Marketing events
Making a sign above the entrance
Login registration
Site development
Printing and distribution of leaflets

Production plan

Premises

A separate non-residential semi-basement with a total area of \u200b\u200b28 m² is rented for the tattoo parlor, of which 17 m² is a retail space, 8 m² is room service, 3 m² - bathroom. One entrance from the street.

Equipment

Professional tattoo equipment is purchased from the manufacturer's distributor this equipment... Office furniture and furniture for visitors are ordered at furniture factory... All equipment and furniture are designed in the same style, developed by the initiator of the project.

Initial consumables are also purchased from the supplier's company, and if discounts are agreed by the supplier, a supply contract can be concluded.

Working hours

The working hours of the tattoo parlor are from 9.00 to 21.00 without breaks and weekends. In case of processing or holding a session outside the schedule of the salon, the working time is agreed with the master. To ensure even loading of the schedule, discounts are provided for the morning hours.

Service delivery process

The provision of services is carried out in the following order:

• the recording is made by the administrator of the tattoo parlor
• first, the plot of the new tattoo, wishes for re-filling or correction are agreed. The client's documents must be checked. For persons under 18, tattoo services are provided only with the permission of the parents in their personal presence.
• the visitor chooses a tattoo from ready-made sketches, suggests his own or asks to develop a new one. When developing a new sketch, it is possible to agree with the client in a remote format.
• the number of times and sessions is agreed with the master.
• during the session, only sterile disposable needles and high-quality consumables are used.
• payment is made for each session
• the workplace is cleaned and instruments are sterilized.

The time of the plot, the size of the tattoo and the time of the sessions are necessarily negotiated with the clients, about which a corresponding entry is made in the contract for the provision of services. Contracts are signed in 2 copies, one of which is received by the client.

Cost of services

The cost of the service includes the cost of consumables, the recalculation of the hourly rental rate, the wages of the foreman, taking into account insurance payments, as well as the average costs of maintaining the salon.

The price is determined taking into account the cost of production, the margin is set at least 30% of the cost of consumables.

Marketing plan

Tattoo is becoming one of the leading trends in modern fashion and tattooing services are becoming more and more in demand. This is evidenced by the data of sociological surveys, and marketing research... Even in the conditions of the sanctions crisis, the demand for tattoos remains, and for some types of tattoo services it is even growing.

Below is the seasonality chart:

The target audience

The main motive for tattooing is a fashionable desire to show individuality. The decriminalization of tattoos, the prevalence of tattoos among representatives of the most fashionable music and sports trends contribute to fashion.

The target audience of tattoo parlors is youth from 18 to 30 years old. Additional services: correction and reduction of tattoos expand the target audience to people aged 40-45.

The use of tattoos for cosmetic purposes, which increases the target audience at the expense of girls who prefer more complex, multi-colored and highly artistic, as well as cosmetic tattoos

Competition and location

There are few tattoo parlors in the city, so clients interested in these types of services know all the main points, as well as homeworkers. The competition is significant because The main channel for disseminating information among clients is word of mouth and special forums and groups in social networks.

The tattoo parlor is located near the city center, next to 2 large shopping centers... This location will allow for a significant influx of customers.

Range of services

The planned structure of tattoo parlor services is as follows:

Most of the tattoo parlor services are typical. However, in Russia, “mehndi”, a temporary henna tattoo, widespread in India, is becoming more widespread. In Nizhny Novgorod there are few tattoo parlors offering mehndi tattoos. This will allow the salon to gain initial clients.

As the salon develops, it is planned to sell tattoo sketches, paraphernalia, etc., as well as conduct paid training and master classes.

Price policy

Above the average prices for the region, but taking into account the discounts may be lower. It is important to play on contrast, quality services are always expensive, but for a client you can always go to a meeting.

During the first half of the year from the start of the salon or until the time when the salon becomes famous and customer base, prices can be set average for the region. Then prices rise slightly.

There is a markup of at least 30% on costs, taking into account the current pricing policy and the system of discounts.

Volume of sales

The average cost of a session is 4000 rubles. The average load of the salon at the time of opening will be 50% and, according to the plan, will have to increase by 5% monthly to 100% of the working time schedule (12 hours) for 2 workplaces.

In case of downtime, it is possible to rent equipment. And in the future, as demand grows, expansion to 3 craftsmen.

Below is a graph of revenue growth:

SWOT analysis

Let's analyze the solution based on the SWOT matrix

	Strengths: central location lack of similar tattoo parlors in the immediate environment relatively low prices	Weak sides: basement room security sanitary conditions advertising budget
Capabilities: expanding the range of services; holding promotions to attract additional clients; search for new suppliers	use of the Internet community offering unique services (temporary tattoos) development of sketches of a tattoo to order	control and audit of advertising control creating a certain cozy or, on the contrary, brutal atmosphere for clients
Difficulties: Word of mouth customer retention high sanitary requirements	use of marketing promotions application of loyalty programs aimed at expanding the clientele	use of disposable consumables constant monitoring of the cleaning of premises periodic sanitization; control of health records of employees renovation (tiled floor and wall covering)

Advertising strategy

Broad advertising is quite costly with low efficiency. You should focus on the system of discounts for regular customers, use the "bring a friend" technique, actively promote the salon's website, create a group on social networks and apply SMM methods, participate in professional forums.

Organizational plan

Business form

Registration of the project initiator as an individual entrepreneur for UTII.

This form of organizing the work of the salon will save on expenses for the initial period and simplify the work when submitting tax reports to the Federal Tax Service.

Personnel and staff structure

The initiator manages the salon and is the senior tattoo artist. In addition to him, 3 more people will work in the salon: tattoo artists, an administrator and a cleaner.

Position	amount	Salary, (thousand roubles.)	Prize	Total
Senior tattoo artist
Tattoo master
Administrator
Cleaning lady
Total

The senior tattoo artist has an irregular work schedule.

Tattoo artists work in shifts 2 through 2.

The administrator accepts orders, monitors the workload of the masters and the schedule of work with clients, monitors the work of the cleaner, tracks advertisements, provides information about the work of the salon and the procurement of consumables and equipment. Work schedule: 5 days. on work days.

Financial plan

Project financing

Initial investments are planned in the amount of 1.529 million rubles, of which:

• 529 thousand rubles own funds.
• 1000 thousand rubles bank loan at 18% per annum for 3 years secured by an apartment.

Funds in the amount of 1.529.000 rubles. go to financial security initial investment costs, consumables and other working capital.

The calculation of payments on the loan is annuity (equal payments), the loan is taken in the 1st month 112 thousand rubles, in the 2nd month 256.7 thousand rubles, in the 3rd month. 456.2 thousand rubles and in the 4th month 175.1 thousand rubles. Repayment from the 5th month The amount of monthly payments is 27.8 thousand rubles, the interest on the loan is taken into account in the payment.

Return of own funds to the initiator of the project after the loan is repaid within 20 months. in equal shares, taking into account inflation, but without interest.

Payback indicators of the project

The payback of the tattoo parlor is calculated on a planning horizon of 10 years:

• contributions to social funds 30% (Pension Fund - 22%, social insurance fund - 2.9%, medical insurance fund - 5.1%);
• tax rate 15% (UTII);
• annual inflation 10%.

Performance indicators were calculated at a discount rate of 15%:

• NPV - 966,000 rubles;
• payback period with direct cash flow - 4.17 years;
• the payback period, taking into account the discount, is 5.25 years.

Risk analysis

Calculations have shown that the project is of interest to the initiator and to the credit institution. Credit organization receives a refund earlier, and the initiator receives a salary in the salon during this period. At the same time, there are difficultly predictable events, parameterization and assessment of the degree of impact on the project is difficult. These include:

• decrease in household income. People are cutting down on unnecessary services in the first place, while utility bills and rent will continue to rise. Working methods: control of costs and price levels, tracking new trends in the market that may be of interest to potential customers;
• the fashion for tattoos is dynamic, both the drawings themselves and their relevance change. It is advisable to keep track of new trends, work techniques, etc. and, whenever possible, try to introduce them into the work of the salon;
• opening of another tattoo parlor in the same area. Price competition is possible, as well as enticing the masters from competitors. In this business, name and quality are valued. You can add new services that are not available to competitors in the structure of services.

conclusions

Calculations have shown that the opening of a tattoo parlor in Nizhny Novgorod can provide good financial indicators that will allow the initiator and potential investors to earn money. The low level of risks allows you to confidently assess the success of inv

Today, the fashion for tattoos is returning in a new guise. She ceased to be a sign of belonging to a certain social group... Now representatives of almost all population groups are interested in the opportunity to apply a tattoo. Drawing on the body carries an aesthetic and informative function, and today the cosmetic direction is distinguished - permanent makeup and body art.

List of salon services

Before starting to resolve organizational issues, the tattoo parlor's business plan must determine the list of services that will be offered in the institution. Further steps for registering a business depend on this list.

It is logical that the main servant of the salon will be the application of various kinds of tattoos, as well as the removal of previously applied ones. However, the business is unlikely to develop only on these services. Therefore, it is worth simultaneously offering additional services... As a rule, these include:

• piercing;
• tattoo;
• body art;
• weaving of afro braids;
• drawings "mehndi" (drawing with henna).

The same people from the same circle of interests are interested in such services. In addition, after a certain time in the market, the entrepreneur acquires various acquaintances and gets the opportunity to become an official dealer of manufacturers of equipment and tools for applying tattoos. You can also earn extra money on this.

Having gained some experience in this area, you can share the information received with aspiring entrepreneurs or people who want to learn the skill of drawing on the body. You can organize training courses, issue appropriate certificates.

Market analysis

Before you open the salon. you need to carefully study the competitive environment in your area. Your main competitors are large and reputable tattoo parlors. It is necessary to study the example of their organization of business, the list of services, pricing policy, directions of activity, etc. This will show you how to start your own business.

It is much more difficult to compete with private craftsmen who offer home services. As a rule, they have great authority with their clients, and it is very difficult to lure them into a new salon.

Organizational and legal issues

The tattoo parlor's business plan should provide for the official registration of the activity. To do this, the owner just needs to register as individual entrepreneurhaving received the tax benefits provided by the law. When registering, you must specify the following oKVED codes:

• 93.02 "Provision of services by hairdressers and beauty salons";
• 93.05 "Provision of other personal services».

There are no special codes that regulate the activities of such establishments. Accordingly, such services fall under the definition of household services, and the salon must be opened as a treatment room. When choosing a taxation system, you should choose the STS or UTII. To open a salon, it is recommended to order a seal, as well as open a current account so that customers have the opportunity to pay with a card.

If you plan to offer permanent make-up or tattoo services, you must obtain an appropriate license - these services are classified as medical procedures. Note that a license is not required for artistic tattooing. Such work must be performed by a master, at least with a secondary medical education, who has a health book.

Who is the client

The wider the range of services, the more difficult it is to put together a general portrait of the client: different categories of the population are interested in different services. An example of a visitor who comes to an institution for permanent tattooing is a 20-45 year old woman who closely monitors her appearance and has an above-average income.

It is also difficult to give a single example of a client who comes for a tattoo. Today, not only men, but also women are interested in this service. Moreover, from completely different categories of the population. Today, a tattoo is perceived as an opportunity to express oneself, to look fashionable. However, there is a certain category of visitors who are well versed in tattoos and appreciate a good master.

Room requirements

The premises must be brought in accordance with the norms of SanPiN 2.1.2.2631-10 "Sanitary and Epidemiological Requirements for Accommodation, Arrangement, Equipment, Maintenance and Mode of Operation of Public Utility Organizations Providing Hairdressing and Beauty Services".

At a minimum, your room for a salon must meet the following requirements:

• had a separate entrance;
• ceilings, walls and floors are finished with washable materials;
• one workplace occupied at least 12 square meters;
• the total area of \u200b\u200bthe premises was at least 20 sq. m.

Accordingly, the salon can be opened in the basement or in an apartment on the ground floor, if they are brought in line with the norms. In addition, each workplace must be certified. For this, it is necessary to allocate about 1.5 thousand rubles. one place.

Requirements for the master

The key figure in your business is the tattoo artist. It is the Paradise of his work that people will return to you again and again. He must have an artistic taste, good work skills, have a creative approach to business, be able to communicate with any client.

From a professional point of view, in addition to the necessary skills, he must have a medical education or at least minimal knowledge in the field of anatomy.

Equipment

To open a tattoo parlor, you need to purchase special equipment on which the master and furniture will work. The list of required items includes the following items:

№	Name	Cost (thousand rubles)
1.	tattoo table	17
2.	universal armrest	6
3.	irradiator for room disinfection	16
4.	tattoo machine	10
5.	permanent makeup machine	20
6.	pigment for application	8
7.	set for piercing	12
8.	tattoo removal equipment	380
9.	additional equipment (disposable shoe covers, gloves, sheets, aprons, hats, medical masks, disinfectants, etc.)	10

Almost all equipment is supplied from Europe, since such machines are not produced on the domestic market. Accordingly, it is difficult to accurately determine the financial calculations in advance - it all depends on the dollar and euro exchange rates at the time when you plan to open a salon.

Financial calculations

It is difficult to name the exact amount required to open a salon, since the costs are strongly tied to the dollar and euro exchange rates. Experts call the approximate amount of 800 thousand rubles, which will pay off in about a year and a half. According to preliminary forecasts, each month expenses will amount to about 423 thousand rubles, and profit - 948 thousand rubles. every month.

If we talk about a salon with a minimum area of \u200b\u200b20 sq. m., then you need to prepare for the following costs:

The income will be fully formed from the payment for the services provided. The price list looks something like this:

To start a small office, it is enough register... This will simplify taxation and bookkeeping. The activities of tattoo artists are not included in a separate item, but are equated to treatment rooms. Therefore, we choose the code OKVED 96.09. - "Provision of other personal services not included in other groups." If you plan to sell themed accessories, register also code 52.1. – « Retail in non-specialized stores. "

A common feature of how to open your own tattoo parlor in Ukraine, Belarus, Russia is licensing, since tattooing and tattoos are services medical direction... In Russia, the studio needs the following documents:

• Certificate from the local administrationpermitting work in a specific premises, purchased or rented;
• Permits from Rospozharnadzor and Rospotrebnadzor... The main requirements for the enterprise are the presence of a fire-prevention system, an evacuation plan, and compliance with SES standards. To properly organize the work and avoid problems with the Sanitary and Epidemiological Station, familiarize yourself with MosMU 2.1.3.001-2001 in advance;
• License for medical activity from Roszdravnadzor... Issued within one and a half months, subject to the availability of an equipped workplace. Alternatively, hire a master who already has a license.

Among the prerequisites - sanitary books for employees and their regular medical examination.

To open such a business in other countries, study the recommendations of state sanitary services, documents and laws on consumer protection, consult a lawyer.

Premises

If you are looking for a way to create a tattoo parlor without a license, your only option is at home. But this threatens non-compliance with sanitary conditions and large fines. In this case, there is no question of large incomes.

Choice of accommodation

Fulfill requirements public services easier in the presence of specially equipped non-residential space. Good options - office rent on the first floor of a residential building (high-rise buildings in the "heart" of a sleeping area, any building in the city center), in a shopping center.

Before opening a tattoo parlor, for example in small town, find the most visited place (near a hypermarket, central square, etc.) and rent an office nearby. Such establishments are still regarded as some kind of underground, so choosing a cheaper place on the outskirts and in basements is risky. They will be afraid to come to you.

A profitable tattoo parlor is located not only in places with good traffic, but also in the vicinity of potential visitors. For example, in the same building or next to hairdressers, beauty salons, fitness clubs, gyms.

Create an attractive sign to grab attention, pillars at the entrance with a list of services and a schedule of work work well. The development of corporate identity, the manufacture and installation of signboards and other external structures will cost from $ 300.

Room requirements

According to SES, one workplace needs from 12 sq. m area. To open an office for one master, you will need to rent a room with an area of \u200b\u200b25-30 sq. m. Mandatory requirements:

1. Separate entrance;
2. Washable floors and walls to maintain sterility;
3. Ventilation, plumbing.

Ideally, the office should be divided into two parts - a reception for visitors with a mini-store (10 sq. M.) And a workshop (15 sq. M.) The rental price is about $ 350 per month, you will have to invest at least 400 $.

Basic services and prices

How to open a tattoo parlor and set prices for services?

The most expensive and profitable service is not drawing, but drawing together. You also need additional services related to piercing and retail sale earrings, tattoo and puncture care products.

• Tattoo - $ 40-50 for an area of \u200b\u200b90 × 55 mm (the average size of a cigarette pack is a common way to estimate the size of a drawing). Artistic tattoo session (2-3 hours) - $ 70-100;
• Correction of an old drawing - $ 80 / session;
• Tattooing (permanent makeup) - $ 75-200 depending on the type (eyebrow, lip, etc.);
• Temporary henna drawing - from $ 10-12;
• Piercing - $ 8-40. The cheapest service is earlobe piercing. Under $ 30-40 there are ear tunnels, punctures of the cheeks, eyebrows;
• Laser reduction of a drawing from the body - $ 10 / square centimeter.

Equipment for tattoo parlor

How to open your own tattoo parlor, and what is needed for this? In the tattoo parlor, in addition to specialized equipment, it is necessary to purchase office equipment, arrange a place for the artist to work on creating sketches and a waiting area for customers.

Equipment for the master, technique, furniture

1. Laser device for drawing drawings - $ 2500-5000. Famous manufacturers - Lasertech, ND YAG LAZER;
2. Armchair with height adjustment, tilt, armrests - $ 250-300. Inexpensive models used in beauty parlors are offered by Wendermann, Relax, SP Lux, COMFORT, Queen;
3. Tattoo machine (2 pcs.) - $ 370-400. Verge, Vlad Blad, WTE, Storm;
4. Pedal for a typewriter - $ 40;
5. Tattoo machine (device for permanent makeup) - $ 500-1000. Bella, Perfect Contour, Biomaser;
6. Autoclave for storing tools - $ 250-350. Black Cat, DMETEC, Tau Steril, Kasimov Instrument Plant;
7. Irradiator for disinfection of the room - $ 50-60. Armed, Azov;
8. LED lamp - up to $ 15;
9. Side table for tools - $ 50-70. Hairway, Image Master, Lemi;
10. A computer - $ 450. HP, Lenovo, Asus;
11. Laser color printer -300 $. Canon, Pixma, HP;
12. Sofa for clients, a desk and two chairs - $ 200. "Smart sofas", Rival, Laguna, VISI.

Expendable materials

Before opening a tattoo parlor, you should buy consumables for a month or two in advance:

• Set of needles for tattooing (50 pcs.) - $ 15. Verge, Round Liner, Magnum;
• Tattoo needles (50 pcs.) - $ 25. Easy Click, Biomaser, Bella, Dragon, Goochie;
• Paint - at least 10 colors. One 20 ml tube costs $ 2.5. To get started, we buy 5 tubes of each color, only $ 125. Brands - Tattoo Ink, Intenze, Millennium Mom's, Tony Polito;
• Mehendi paint for temporary drawings (20 tubes) - $ 40-45. Irisk, Satrang, Shelly;
• Piercing needles, clips, needles-earrings - $ 15-20;
• Other little things, like shoe covers, disposable gloves, disinfectants - $ 60.

To start such a business from scratch, you will need about 7 thousand dollars for equipment and supplies.

Staff

A good craftsman prefers to organize his own enterprise, but not everyone has the funds for this. Therefore, you can interest a valuable artist with a high percentage of order fulfillment (from 50%) and a constant large amount of work.

Cost and profit

How to calculate costs and future profits correctly? opening a studio, capital costs include registration procedures, renting premises for six months, repairing and decorating it, purchasing equipment, furniture and consumables, making signs, developing a website and advertising. In total, about $ 17-18 thousand. Monthly expenses - $ 700-800.

Start-up company monthly revenue - in the region of 5-6 thousand dollars (including the accessories store), net profit after payments to the master - $ 2000-2500.

This is an instruction on how you can open your own tattoo parlor and pay back in less than a year. Create a whole brand from the studio, and form style... Tattoos are in vogue, which means that the studio should also be fashionable and popular, then the income will grow every month.

The art of body painting has attracted many people at all times, and this trend continues today. The popularization of tattoos in Russia is largely associated with the spread of elements of Western culture. Some people want to put on the body images associated with musical trends, esoteric symbols, abstract or thematic drawings to emphasize their ethnicity, while others do them in order to hide scars and other skin imperfections. In addition, permanent makeup is very popular among the fair sex.

From this it follows that in the coming years the demand for the services of masters of body painting will only grow, which means that the opening of a tattoo parlor will provide an opportunity to organize a stable and profitable business.

How to open a tattoo parlor?

Before opening a tattoo parlor, an entrepreneur needs to understand the specifics of the business on its content, as well as assess the market prospects. In order to develop successfully, craftsmen need to provide high-quality services to the population, and it is desirable to have specialists in permanent make-up and piercing on the staff.

If not so long ago the main audience of tattoo parlors were musicians, bikers and representatives of all kinds of informal communities, today the situation has changed radically. Ordinary clients want to get tattoos, including many teenagers, girls and even elderly people. Visitors need quality services, so they are willing to pay a lot of money to get a high-quality wearable design. In addition, the company must have the appropriate documents for the provision of such a service, because many customers care about their own safety.

It will be quite difficult for newcomers to successfully develop in megacities. As for small and medium-sized cities, there are only a few salons where customers can get a high-quality image on the body. In addition, we should not forget about private craftsmen, to whom people will always turn. What are the prospects for this business? The practice of such establishments shows that the majority of clients, after applying the first drawing, again turn to the masters with a request for new tattoos. Quite a few visitors order temporary images, which makes them visit the artist again about once a year.

Regardless of the quality of the body design, any tattoo needs correction. For this reason, the overwhelming majority of people visit the masters who make the existing image more distinct. As a rule, the correction is carried out at intervals of 5-8 years. All this allows us to assert that in addition to newbie visitors who have decided to get their first tattoo, "experienced" clients will also turn to masters for services, so in the coming years the business will be in demand and will be able to bring substantial profits.

Business registration

All entrepreneurs who want to organize the work of a tattoo parlor, open a sports nutrition store or manufacture goods popular consumptionare required to register a business. To do this, you must contact the department of the Federal Tax Service at the place of residence. You need to submit an application for opening an individual entrepreneur, passport, TIN and a receipt for payment of the state duty in the amount of 800 rubles to the tax service. You will also need to choose a taxation system. The best option will become the USN or UTII.

For the report, you will need to specify the OKVED codes. Entrepreneurs can use 93.02 “Provision of services by beauty and hairdressing salons” or 93.05 “Provision of other personal services”. To operate a tattoo parlor, you will have to obtain permits from the following organizations:

• Rospotrebnadzor;
• state supervision;
• sanitary and epidemiological stations;
• administration of the settlement.

Since many customers prefer non-cash payments, it will be necessary to install a terminal for accepting plastic cards at the enterprise. In addition, an entrepreneur needs to make a company seal and open a bank account, an employee of which can calculate a loan and answer any questions of interest.

The businessman must have a valid lease agreement or title deeds. To obtain permission from the SES, you need to submit the medical books of all employees of the enterprise.

Important: according to the Order of the Ministry of Health and Social Development of the Russian Federation No. 1664-N dated December 27, 2011, salons that provide services for applying permanent tattoo are subject to mandatory licensing, since such procedures are medical. In addition, masters are required to have a specialized education of at least secondary.

Search for premises

How to choose the right room for elephant tattoos? Unlike businessmen who want, for example, open a dance schoolThere is no need for an entrepreneur to look for areas in the central part of the city, the rent of which is very expensive. For these purposes, you can find a room in a residential area. In the case of tattoo parlors, location does not play a primary role, since people even go to professional tattoo artists from other regions.

Nevertheless, in order to attract a large number of potential customers to the business, you should look for space, adhering to simple rules. It is desirable to locate the salon in a place with high traffic of people. In addition, it is recommended to choose the territory of the establishment in such a way that you can clearly see the sign and outdoor advertising on it. Inside the salon, you need to organize the zones:

• receiving visitors;
• working room;
• staff rooms;
• bathroom.

Since the nature of the establishments implies the presence of specific drawings on the walls, the craftsmen themselves can decorate the interior. It is also important to ensure the smooth operation of lighting, sewerage and water supply. Please note that the surfaces of the walls and floor should be easy to clean (according to the requirements of the SES), therefore, the finishing should be carried out from appropriate materials. A room with an area of \u200b\u200b50 m2 or more is suitable for a salon. The cost of renting an institution will be about 70 thousand rubles per month.

Equipment purchase

What equipment is required for a tattoo parlor? In order to provide cosmetic treatments, you need to purchase a minimum of 2 adjustable armchairs with armrests so that clients can take a comfortable body position. Their cost is 40 thousand rubles. Since the craftsmen must ensure the sterility of the instruments and the room, you will need to buy an irradiator and an autoclave installation. The price for this equipment ranges from 30 thousand rubles. It is also recommended to purchase:

• a laser device for converting body drawings - 290 thousand rubles;
• machine for applying tattoos (2 pcs.) - 50 thousand rubles;
• LED lamp (2 pcs.) - 2 thousand rubles;
• laptop, color laser printer - 45 thousand rubles;
• furniture (sofa, table, chairs) - 18 thousand rubles.

You cannot save on consumables for a tattoo parlor, since the quality of the body pattern will depend on them. The institution needs to be provided with needles for drawing images, which cost 1 thousand rubles per package (50 pcs.). The drawing can be obtained using special paint (sold in small tubes). It is desirable to have about 20 colors, which costs 3 thousand rubles. In addition, you should purchase mehendi paint, piercing equipment and other consumables, which will cost 10 thousand rubles. Thus, the cost of purchasing equipment for a tattoo parlor will amount to 419 thousand rubles.

Attracting staff

You don't have to be a tattoo artist to open your own salon. However, most of the owners of such establishments are practicing masters and employ several assistants. The tattoo artist must be experienced and have a large database of images. The master does not have to receive certificates of completion of special courses - it is enough to demonstrate his skills and work. The approximate staff of the salon with the salary of employees may look like this:

• tattoo master (2 people) - 110 thousand rubles;
• administrator (2 persons) - 40 thousand rubles;
• cleaning lady - 17 thousand rubles.

The administrator of the tattoo parlor is obliged to meet clients, keep records and take calls. Such a specialist is necessary on the staff, since during the work the craftsmen cannot be distracted by communicating with the visitors. Often, salon owners split their profits in half with professional craftsmen who are able to provide a large flow of customers for several months in advance. It is advisable to immediately agree with the specialists on the terms of cooperation, including settlement upon dismissal by on their own, which will avoid unpleasant moments in the future.

The cleaning lady must clean up the premises 3-4 times during the day, so such a specialist must be in the salon. An entrepreneur can perform the duties of an accountant independently or outsource them. The cost of such services ranges from 5 thousand rubles. In total, a businessman needs to spend 172 thousand rubles a month to pay staff.

Promotion and advertising

How to develop correctly marketing strategyto attract the target audience and increase the profit of the tattoo parlor? Information about professionals will spread between clients very quickly, so one of the effective instruments business promotion is word of mouth.

For people to know about the existence of a tattoo parlor, it is necessary to order advertising sign for the establishment and install external stretch marks near it. The cost of manufacturing such equipment varies within 30 thousand rubles. Specialists of an advertising company need to be entrusted with the development of layouts of printed materials (they know the rules for designing business cards, booklets, flyers, leaflets). It is recommended to distribute it in places with high traffic of people.

Almost all clients of tattoo parlors are active users social networks... For this reason, it is imperative to create thematic publics in them, which will attract a large volume of the target audience. It is also advisable to develop and launch your own website, where it will not hurt to post photographs and videos about the activities of the salon. In addition, you will need to create a price list so that potential customers can familiarize themselves with the proposed service. It is mandatory to provide contact information, which will allow customers to contact the administration.

In each locality there are electronic directories of enterprises and city portals, where information about the tattoo parlor should be provided. This will provide an additional flow of customers. To conduct advertising campaign it will not hurt to allocate about 25 thousand rubles monthly.

Tattoo parlor business plan with financial calculations

Here is a detailed business plan for a tattoo parlor with financial calculations, which allows novice entrepreneurs to determine the required amount of start-up capital. First, let's calculate the one-time investment in the project:

• business registration with a license - 8.3 thousand rubles;
• rental of premises (from 6 months) - 420 thousand rubles;
• the cost of finishing the premises - 100 thousand rubles;
• purchase of furniture and equipment - 419 thousand rubles;
• making outdoor advertising - 30 thousand rubles.

Thus, to open a tattoo parlor, you will need to invest 977.3 thousand rubles. Such calculations will have to be performed by entrepreneurs who want to draw up, for example, a business plan for a lingerie store, pizzeria, hairdresser and other service enterprises. The amount of monthly payments will be:

• payment utilities - 10 thousand rubles;
• remuneration of personnel - 172 thousand rubles;
• taxes - 15 thousand rubles;
• purchase of consumables - 10 thousand rubles;
• advertising campaign - 25 thousand rubles.

In total, the entrepreneur needs to allocate 232 thousand rubles a month for the maintenance of the salon. The average check for tattoo services is about 3 thousand rubles. A master can make drawings for two clients during the day. If the reception is conducted by 3 specialists, the daily revenue of the enterprise will be 18 thousand rubles, and for a month - 540 thousand rubles. Less 232 thousand ( mandatory payments) the net profit of the tattoo parlor is 308 thousand rubles.

Is it worth working for a tattoo parlor franchise?

Novice businessmen can profitably invest their money in purchasing a tattoo parlor franchise. What benefits will a business owner get by working with this scheme? First of all, it should be noted that the company will operate under one of the well-known brands in the country. This will ensure the recognition of the salon and the desire of clients to get a tattoo for themselves by eminent masters.

The entry fee for the franchise is about 100-150 thousand rubles, and the total investment is about 700 thousand rubles. The franchisor company provides its partners with full support at all stages of work. The entrepreneur will be assisted in choosing and decorating the premises. In addition, the businessman will receive professional equipment and consumables from the best suppliers. Without fail, the partner will be helped in opening a tattoo parlor, which will be remembered by the target audience. Working on a franchise is a profitable investment that allows you to quickly recruit a large number of clients and achieve a stable profit.