Tattoo studio business plan. Tattoo salon business plan. How to open a tattoo parlor? Target audience of tattoo parlors

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We offer a business plan for a tattoo parlor, thanks to which you can start a promising and fashionable business. Tattoos are currently attracting the attention of men and women of all ages, because it is an opportunity to stand out from the ordinary. Tattoos can be created using various techniques, they can be performed in the form of original designs on any part of the body. In addition to butterflies, Japanese hieroglyphs, intricate inscriptions, women prefer to make tattoos as permanent makeup. This is a fashionable trend, because thanks to it, you can get eyebrows-strings or a clear contour of the lips, moreover, such tattoos are applied quickly enough.

The finished document will allow you to establish a company to create any type of tattoos of varying degrees of complexity. it creative workso you need qualified body art professionals. In addition to tattoos on body parts, there is an opportunity to open additional direction for tattooing leather or nails, car covers. A promising direction will surely bring additional profit to the owner.

Having received information on the opening of a tattoo parlor, you have the opportunity to familiarize yourself with the stages of the formation of this undertaking. It is necessary to purchase equipment for the work of the master, anesthesia is also often used during the tattoo procedure, this moment should be thought out in order not to have problems in the future with the inspection authorities. The tattoo should be done in sterile conditions, in addition, new technological methods are constantly emerging that make the drawing or tattoo even more contrasting, clear, real works of art. This is a profitable enterprise, it is only important to put the case on stream, using the calculations of this document.

According to analytical data on tattoo parlors, many of them specialize not only in the application of tattoos, but also operate as stores, selling special equipment and supplies, and also offer training services for masters, periodically organizing master classes. The reason for this strategy is one - it's easier to survive.

There are a lot of difficulties in such a business as a tattoo parlor. It is enough just to remind that in our country to this day there is no such profession as a tattoo artist. According to the documents, the opening of a tattoo parlor is formalized as a treatment room, with similar registration stages. Each employee of the tattoo parlor is obliged to have a health book, but no one will require you to have a medical education.

However, the absence of educational requirements does not negate the need for special professional knowledge. They can be obtained in special courses, having studied the relevant literature. In addition, there are sites where training in tattoos takes place online in Russian. What's interesting: you can make money not only by getting tattoos, but also by removing them from the body.

So what does it take to open your own tattoo parlor? First of all, find a suitable rental property. It must match necessary requirements, therefore, it is best to pay attention to offices in hospitals, diagnostic centers, dental clinics... In addition, you should purchase special professional equipment - the main tools for a tattoo parlor. A high-quality tattoo machine will cost 2-3 thousand dollars. The tattoo removal device costs much more, on average, about $ 100 thousand. But the money invested, as a rule, pays off very quickly, since the cost of removing a tattoo costs about $ 100 per 1 sq. cm.

As the analysis of the market of tattoo parlors shows, the payback period of such an institution is 1.5-2 years, provided that it is well located. In order to increase profits, entrepreneurs who decide to start their own business do not limit themselves to just tattoos. They provide piercings, lip tattooing, body art and even scarring services. However, here it is necessary to know the measure, since too much of the provided services can lead to the opposite result.

When organizing a tattoo parlor, it is necessary to take into account the seasonality of this type of business. It is, of course, not so pronounced, nevertheless, it is in the warm season that a massive influx of customers is observed, while in winter the salon is visited mainly by only regular visitors. The competition among tattoo parlors is quite intense, so the process of creating a business and promoting it should be fully prepared.

And the first document you need to rely on is - professional business plan tattoo parlor. It contains a detailed description of the usual tattoo parlors, talks about how their design should be in order to attract customers. How to find specialists for vacancies in a tattoo parlor, how to correctly develop marketing strategy - in this document you will find answers to the most important questions.

Attention! The free business plan offered for download below is a rough guide. The business plan that best suits your business conditions needs to be created with the help of specialists.

The story of Larisa Makeeva from Pushkin, Moscow region. Larisa has been the owner of her own tattoo parlor for two years now. Premises with an area of \u200b\u200b25 m2 are rented. Larisa's tattoo parlor employs 2 masters, as well as one office manager. The salon has a positive reputation among customers and has absolutely no competitors in the district (quite quickly other salons closed since the moment Makeeva launched her business).

How I decided to become an entrepreneur

For about twenty years of my life, I have worked as an employee. Has changed a lot of jobs. She was an accountant, a sales manager, and an advertiser.

Extensive professional and life experience helped to realize that I myself can be the mistress of my own business. Being an entrepreneur is much more profitable than working for an uncle.

I had to spend several months thinking about what exactly is worth doing and in what area to realize my potential. I had a good friend tattoo artist. After talking with him, I decided that it was worth opening my own small tattoo parlor.

I had the following resources available:

• a familiar tattoo artist with a good reputation and his own clients, who is ready to change jobs;
• initial capital (it was possible to accumulate it over the years of work "for an uncle");
• suitable premises (I rented it for 20,000 rubles a month).

The first step is writing a business plan

Yes, undoubtedly, I knew that now on the Internet you can order any detailed business plan... But, as a rule, individual financial calculations and professional analysis cost a lot of money.

Despite the presence of a certain amount of money capital, I did not want to spend in vain, since I needed impressive finances for the purchase of equipment, advertising and repairs.

Having studied numerous offers on the Internet, I decided to download a business plan for little money and finalize it with my own hand. As it turned out later, this is not as difficult to do as it might seem from the outside.

Especially if you involve a friend of the economist in the case for a completely symbolic fee.

What the business plan gave me

Having downloaded an inexpensive business plan for opening a tattoo parlor, I realized for myself:

• exactly how much investment will be required;
• what to include in an advertising campaign;
• what are the requirements for the room for the salon;
• what equipment needs to be purchased;
• how much will be the monthly and one-time expenses;
• what the profit will be and when to expect it.

What do I have at the moment

Thanks to an inexpensive business plan, which I myself adapted to my city and my area, for 2 years now I have been the owner of a successful tattoo parlor.

Soon after I opened my salon, my competitors in the area closed their tattoo shops.

This means that their clients preferred to fill their tattoos in my salon.

The salon has 50 regular customers. My masters make about 100 tattoos per month, the cost of which ranges from 2,000 to 80,000 rubles.

This is how I, without overpaying huge sums of money for an individual business plan, became a successful owner of a small business and do not regret at all that now I am "free to sail"!

Some useful information and a short presentation of the tattoo parlor's business plan:

The fashion for decorating your body with various patterns is gradually returning. More and more modern people strive to make themselves a "tattoo", which means that a tattoo parlor can bring good profit to its owner. But in order to minimize risks and calculate everything accurately, it is necessary to draw up a business plan.

Services provided by the salon

In fact, a tattoo parlor can not only deal with its immediate task - getting tattoos, but also make money on a number of related services.

These services are:

• piercing;
• training of future specialists in tattooing;
• tattoo;
• sale of special equipment.

Consider all possible service options and select those that are likely to be in demand in your area.

Project implementation plan

To open your tattoo parlor you need:

• registration required documentsas well as permissions;
• search for masters;
• buying or renting the necessary premises;
• purchase of equipment and all consumables;
• implementation of the marketing plan.

Requirements for the premises

In order to avoid problems and misunderstandings with the sanitary services, you should take care in advance that the room intended for the tattoo parlor:

• the area was more than 20m2;
• for one workplace accounted for at least 12m2;
• there was a separate entrance to the salon;
• the floor, walls and ceilings were finished with washable materials.

An apartment located on the ground floor, a basement room, is perfect for arranging a tattoo parlor.

Materials and equipment

If you decide to open a tattoo parlor you will need:

• a special machine designed for tattooing. The manufacturer must be one of the European countries. Such cars are not produced in Russia. You can take second-hand; furniture. You will need tables, chairs, couches, wardrobes, shelves, filing cabinets and clothes hangers;
• means for making tattoos, as well as for piercing. All of them must be of high quality.

Table: Potential of consumers of services of tattoo parlors

Financial performance

To open a tattoo parlor, you will need a starting capital equal to 803,000 rubles. If we take the indicated amount on credit for two years, then the discount rate will be 14%.

The break-even point starts from the fifteenth month. The monthly expenses will be 422,235 rubles. The expected profit is RUB 947,234.

List of costs

Monthly rent of premises with an area of \u200b\u200b20m2 or more will cost 12,500 rubles.

You will also have to pay at a time:

• 25,000 rubles for the registration of special permits;
• 50,000 rubles for the purchase of the required instrument;
• 108,376 for the purchase of equipment;
• 100,000 rubles for all kinds of consumables;
• 50,000 rubles for promotional events;
• 34 584 for all kinds of unforeseen expenses.

The tax burden on the work of a tattoo parlor is 94,235 rubles per month. The payment of wages will cost 294,735 rubles a month.

Outcomes:
Opening a tattoo parlor is a promising venture, but undoubtedly it has its own risks. First of all, find an experienced craftsman. It is he who will attract new customers to the salon and help to earn a reputation.

• Marketing plan
• Financial plan
• How to choose equipment for a tattoo parlor
• What documents are needed to open
• Do I need a business permit
• Business technology
  • • • Related business ideas:

Business plan to open a tattoo parlor in a rented space in a city with a population of 350 thousand inhabitants.

How much money is needed to start a business

According to our calculations, it will take about 800 - 850 thousand rubles to open a tattoo parlor per workplace:

• Cosmetic repairs - 150 thousand rubles.
• Equipment for applying a tattoo (tattoo machine, tattoo needles, paint, antiseptics, protective equipment, means of transferring images) - 250 thousand rubles.
• Tattoo removal device (laser) - 150 thousand rubles.
• Furniture for the master and visitors - 100 thousand rubles.
• Advertising - 50 thousand rubles.
• Creation of a business card website and its promotion - 70 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Description of the services provided

Prices for services in our salon will be set at the average market level. So, a 3x4 cm tattoo will cost from 1000 rubles. On average, an hour of work will cost the client 3,000 rubles, overhauling an old tattoo - from 2,500 rubles. In addition, the salon plans to provide a number of other services: permanent makeup, piercings (including extreme and intimate piercings), body modification (scarification, implantation), training in the art of tattooing.

Download tattoo parlor business plan

How to start a tattoo parlor business

To open a tattoo parlor, it is planned to rent a small room with an area of \u200b\u200b20 square meterslocated in the basement of an apartment building. This space will be enough for one master to work and receive one visitor. The permeability of the space also does not matter much, since most of the customers will go to the salon on purpose. Therefore, on such an article as rent, you can save a lot. The monthly payment will be only 14 thousand rubles. Sanitary requirements for tattoo parlors will be met in full:

• The area of \u200b\u200bthe premises will be at least 20 sq. m .;
• A separate entrance to the premises will be installed;
• One workplace will be allocated at least 12 sq. m .;
• Ceilings, floors and walls will be painted with non-toxic paint, with the possibility of regular cleaning.

It is planned to employ 3 experienced tattoo artists. Requirements for applicants: having a portfolio of successful works, the ability to communicate competently with clients, stress resistance. Wages will be piecework - 30% of the paid work.

What OKVED to indicate when registering this business

An individual entrepreneurship (IE) will be registered as an organizational form. OKVED code - 93.02 "Provision of services by hairdressers and beauty salons".

What taxation system to choose for opening a tattoo parlor

UTII ("imputation") will be used as a taxation system - this is the most profitable special regime, in which the payment will be no more than 10 thousand rubles a month. With UTII, it is not necessary to install and register cash register, and to settle with the buyer, you can use the usual sales checks... Tattooing activities are not subject to licensing.

Marketing plan

In our city today there are only two tattoo parlors. Only one of them can seriously compete with our salon, as it has a sufficient staff of experienced craftsmen, modern equipment and an extensive client base. However, this salon operates in a completely different area of \u200b\u200bthe city, therefore, geographically, it will not have a serious impact on the promotion of our services. The salon services are planned to be advertised in different ways: distribution of leaflets, advertising brochures, outdoor advertising... But the most effective, in our opinion, will be the promotion of services on the Internet. For this, a business card site will be created with detailed description organization services, prices and benefits of the salon. In addition, a decent part of the funds will be directed to contextual advertising Yandex Direct.

Financial plan

Fixed monthly expenses

• Premises rental - 14 thousand rubles.
• Utility costs - 10 thousand rubles.
• Advertising - 20 thousand rubles.
• Outsourcing (accounting and cleaning) - 12 thousand rubles.
• Consumables - 20 thousand rubles.
• Tax (UTII) - 8 thousand rubles.

Total - 84 thousand rubles.

Monthly income

• The average bill for the service is 3000 rubles.
• Number of clients per day - 4 people.
• Working days per month - 22
• Revenue per month - 264,000 rubles.
• Payment for masters (30%) - 79,200 rubles.
• Income per month - 184 800 rubles.

How much can you earn on this business

Net income: 184,800 - 84,000 ( fixed costs) \u003d 100 800 rubles per month. The business profitability is 38%. However, it is impossible to achieve such indicators from the first days of work. Still need to work out customer base and gain the trust of visitors. According to our calculations, the salon will reach the planned revenue figures in 10 - 12 months after opening. That is, you can count on the return on investment only after 15 - 20 months of work.

Recommended download tattoo parlor business plan, from our partners, with a quality guarantee. This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Officially, tattoo parlors are equated to regular treatment rooms. This means that, on the one hand, it is not so difficult to create such a business - the main thing is to comply with basic sanitary requirements, but on the other hand, this area of \u200b\u200bactivity will require a special approach. And before deciding how to open a tattoo parlor, an entrepreneur will have to consider a lot of serious aspects.

How to start a tattoo business?

First of all, you need to decide on the concept of the enterprise (for a start, an ordinary individual entrepreneur is registered). It can work like:

• shop - the owner will simply sell supplies and equipment for making tattoos
• school - master classes and lessons for beginner masters will be held in the salon
• direct tattoo parlor, which will offer drawing on the skin

The latter option may also involve the provision of other services. But no matter how many of them there will be, each employee will have to receive a health certificate, and it is from receiving it that work will need to start. Medical education is not required in this situation.

The next step is learning the skill (if this has not been done before), after which it will be possible to select a room for the office. It should be located where the target audience will find it easily, and the service itself will be in demand. The best way - to open a tattoo parlor in a resort town, in places where tourists gather. You can also find a room near universities, large entertainment and shopping centers, on a pedestrian street for walking.

The office can be small: it is quite possible to build a tattoo business in one small room, where 1-2 masters can work. You can also place all the equipment there, put a couch or sofa for the client, place necessary inventory... The ideal option is to rent a former dental office: you will not have to do too serious repairs there, and everything you need (including the supplied communications) will already be at hand. Regardless of which place is chosen, the opening of the office will need to be coordinated with the SES - only she will be able to give the go-ahead to start work.

How much does it cost to open a tattoo parlor?

When creating such an enterprise, it is important to take care of both the costs of a suitable room (renting it can cost from 20 thousand rubles a month) and the costs of equipment. The success of the work will depend on the quality of the latter. In general, it is important to allocate funds for:

1. A tattoo machine is a so-called pistol that costs from 15 thousand rubles (the simplest, but not very high-quality options) to 240 thousand (foreign analogues of very high accuracy and quality, perfect option - British cars)
2. Flash sets with sketches - one will cost from 30 thousand rubles (they are especially important for those who cannot draw, but want to offer customers high-quality images on their bodies)
3. A set of needles - 100 pieces will cost 600 rubles
4. A set of paints - one tube of paint will cost 750 rubles

Also, about 50 thousand (minimum) will have to be spent on furniture - tables for craftsmen, a couch or sofa for clients, various cabinets and racks for storing inventory. And, of course, the tattoo business will not do without good repairs in the room - it will cost at least 80 thousand rubles. Monthly payment will cost 10-20 thousand utilities... Another 25 thousand rubles will need to be allocated monthly for wages one master.

As for the profit, the calculations are carried out ... in cigarette packs! Drawing on a skin area equal to one pack usually costs 8-10 thousand rubles. This is the minimum amount that each client leaves in the salon, but most often his expenses are higher. Tattoos are different and complex designs are more expensive. Serving up to 10 clients a day, a businessman will be able to earn from 100 thousand rubles, and this profit will be enough to work only in the warm season, and rest in winter (usually the tattoo business is considered seasonal, and dies down in cold months).

If an entrepreneur wants to earn extra money, he can offer courses for masters (from 80 thousand rubles for training). Also, profit can be brought not by tattooing, but by their reduction! One square centimeter of the skin to be bleached will cost the customer 5-8 thousand rubles. True, in order to offer such a service, additional investments will have to be made - a laser device for tattooing will cost from $ 1.5 million.

However, no matter how much it costs to open a tattoo parlor, the optimal payback period is considered to be 2 years. During this time, the entrepreneur not only covers all expenses, but also manages to prove himself perfectly, after which he can develop the business and even open its branches in other districts or other settlements.