Business presentation development. Presentation design should be convincing, not distracting. How to choose a color palette

To support a business project by stakeholders, it is important to competently draw up its presentation. Attracting investors is a guarantee of the further development of an entrepreneurial idea in an operational mode. To implement the event, it is important to substantiate your concept and be able to convince the audience of the profitability of your idea. How should the presentation of a business project be framed and presented so that it looks presentable and promising in the eyes of investors?

Business plan presentation

What it is

Presentations are made using a special software. Usually a program is used to prepare it and view the Power Point. It is an integral part of the Microsoft Office suite and is available for all versions of Microsoft Windows and Mac OS operating systems. It is possible to design the material with the help of other paid and free graphic software that differ in the applied functionality.

For all industries and business models, the presentation format is identical.

It is designed as an accessible template. Effectively displaying slides that describe the project, taking into account its individual areas, goals and end results. A positive impression can be made by mentioning performance metrics, success factors, and information about risk management throughout the entire production cycle.

The project must be informative and memorable. This effect is achieved through a competent combination of text and visual design.The design should not distract investors from the main content of the document.

What is a business plan

The presentation of a business project is an ideal combination of various elements of text, graphic and artistic character. The parameters as a whole should form a single information system... Slide presentation of information should be meaningful, logical and concise. Moderation should be observed when demonstrating visuals. Already viewed pictures must be removed from the screen.

goal

The purpose of the presentation activity is to convince the audience of the successful implementation of the conceived idea and in attracting people into the project who are ready to invest values \u200b\u200bin it to ensure its development and profit. For a short time period, a business owner needs:

to declare your company and present it from a profitable point of view;
convince the audience about the success and prospects of your project;
start a dialogue with investors;
create prospects for long-term cooperation.

Product structure

The presentation product should be filled with informational content of such volume that the speaker can reveal it to the audience in 20 minutes.

Less time will be identified as a frivolous attitude to their business and ill-considered individual elements. A longer time period will tire potential investors, as a result of which they may lose the meaning of their presence at the event.

Presentation structure

After analyzing any example of a business plan presentation, you can draw conclusions about the use of a standard presentation structure, consisting of individual elements:

a description of the company and its products or services;
market of customers and competitors;
the applied marketing policy;
actual financial tasks assigned to the head of the business cell in accordance with the priority parameters;
information about the team of business representatives who will be involved in the implementation of entrepreneurial ideas;
the need for material investments, their size and purpose of use;
conditions for using investments and the procedure for their return.

Read also: Can a foreign citizen open an individual entrepreneur in Russia

What investors may be interested in

To make a decision on cooperation, listeners must provide product samples, photographs of services provided, as well as colorful advertising brochures that reveal the essence of business activities and its advertising. For foreign partners, you should prepare in advance brochures with information on the advantages and prospects of cooperation in English or in their native language.

What determines the success of the solution

The success of the presentation depends on the choice of the method of presenting the idea to investors, on its design and on the ability to conduct business negotiations. The speaker should be able to convince the audience of the correctness and perspective of his decision. Of no small importance to the result of the operation is its implementation in an atmosphere of mutual trust and openness in interaction with investors at all stages. You should not hide the information of the parameters of the presented subject, which characterize the economic efficiency of the business.

Before composing the text part of the project, you should find out the priorities of opponents in order to have an idea of \u200b\u200btheir interests and preferences. Communication with them should be unobtrusive, but it requires the presence of notes of unity of moral values \u200b\u200band spiritual closeness. Having information about the investor's worldview, it is easy to highlight aspects in your project that emphasize common interests.

The main components of a successful speech are confidence in your proposal, emphasized by the clarity of the wording, the ease of presenting the material, as well as the brevity and liveliness of speech.

The presentation of a business idea is not aimed at asking for help, but at offering cooperation in order to participate in an interesting and profitable project. The main task of the event is to enter into a dialogue with investors and awaken interest in the business.

Knowledge in the field of psychology and rhetoric will not interfere with the implementation of an entrepreneurial idea by attracting investors. The correct construction of phrases, a certain timbre of voice and its tone, can have a decisive influence on the further conduct of business. Any little thing can affect the outcome of negotiations, so it is important to be polite and outwardly calm, as well as respect someone else's point of view and be able to defend your own opinion.

Investor Assessment Criteria

Having familiarized yourself with the preferences and outlook of investors in advance, it is easier to foresee their possible questions and find competent answers to them in advance. To do this, it is recommended to look at your project through the eyes of investors, objectively assessing the situation, while excluding those elements that may cause them dislike.

What to look for when making a presentation

The presentation of a business plan is a short-term event, during which it is necessary to achieve the set goals to ensure the operational development of the business.

You should not make lengthy introductions that will certainly relax the audience and distract their attention from the main task. Having started the presentation, you should immediately present your project. It is necessary to emphasize the questions and answers to them:

the field of occupation of the business entity;
characteristics of the results of labor, taking into account the parameters of popularity and demand;
the reason for looking for an investor;
the benefit that can be obtained as a result of cooperation.

Read also: Illegal business: fine, responsibility, punishment

To interest the audience, you should briefly talk about your own achievements that could interest the audience. To understand the worldview of the audience and their preferences, it is recommended to use such a psychological technique as telling a short story-test, which will help the speaker evaluate the reaction of the audience in order to correct the further presentation of the presentation.

When providing information, the speaker must be prepared, confident in his actions, but at the same time careful. Overconfidence can lead to an unsuccessful presentation. The representative of the new business unit must display a passionate desire to realize his entrepreneurial idea. It is important to show an understanding of the methods by which the goal will be achieved.

Errors when creating a presentation

The finished product should be simple. Complexity is a sign of investor anxiety. The speaker should focus on the essence of the project, excluding multi-level concepts from it. It is worth noting that such decisions can harm the project even if the tasks are solved independently.

The entrepreneur must give competent answers to all questions of potential investors.If they arise, it is recommended to interrupt your presentation, listen carefully to the question and make sure you understand it correctly. The answer must be clear and honest. It should contain the entity about which the investor wants to get information. In situations where there are difficulties with the answer to the question posed, an answer in the style of "we will return to this question later" or "at the present time I am not ready to answer this question" is allowed.

When a presentation is doomed to fail

The reasons for unsuccessful business presentations can be related to the incompetent design or presentation of the event, as well as its organization. The delay and untimely start of the operation will certainly negatively set investors on the presented project, since it is believed that a successful person has everything planned and provided for.

Only relevant information should be displayed on the demonstration materials, since the fact of unreliability will be revealed at the very first questions of the listeners.

It is important to create a positive atmosphere during the event. Verbal altercations will most likely be the reason for refusal to cooperate, because in such incidents the entrepreneur always loses, because it is he who needs to look respectable and sociable.

Presentation errors

Be very careful! When holding an event, you should not make the following mistakes:

exceeding the regulated presentation time;
monotonous speech according to a template without the use of gestures and expression of emotions;
excessive emotionality that frightens off listeners;
illiterate speech;
fussiness;
uncertainty of the speaker;
oversaturation of the presentation with text or visual material;
paucity of illustrated elements;
neglect of the business style of communication;

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Why is it necessary to prepare a presentation for a business plan

The purpose of the presentation of the business plan is the official ceremonial presentation of the new project to investors, the public, the media and potential consumers.

The main task presentation activity consists in convincing the audience of the successful implementation of the conceived project. In a short period of time, it is necessary to show the strengths and benefits of the company, to be able to establish a dialogue with investors in order to build long-term relationships in the future.

During the presentation of a business plan of any company carried out convincing investors and partners of the competitiveness of a business idea based on clear calculations and a logical consistent justification of efficiency. With the help of modern technical means, a qualitative demonstration of the advantages of the presented product or service in comparison with competitors is carried out.

Business plan presentation clearly shows attractiveness of the project, its strengths, convincing merits and undeniable arguments. Its successful implementation is possible only in an atmosphere of mutual trust, goodwill, openness in interaction with investors at all stages, providing specialists with access to all the necessary information, providing an opportunity to participate in the life of the project.

Technical and design moments of compilation

There are several graphics programs, both paid and free software, for drawing up and designing a presentation of a business plan: Macromedia Director MX, Mediator, Opus Presenter, Twin Player, Power Point Viewer, Microsoft Power Point, Web App, Open Office, Libre Office Impress, Kingsoft Presentation 2012, etc. They all differ in functionality, but, as a rule, most presentations are created using the Microsoft Power Point graphics program. Its format provides great opportunities in terms of integration into the presentation of audio and video files, animation in the form of "slideshow".

Microsoft Power Point program will allow you to make your presentation convenient, bright, as informative and memorable as possible. The main success will depend on the competent combination of text with high-quality visual design. It is recommended to provide a moderate amount of text, complemented by pictures, photos, graphs and diagrams.

It is especially important that the presentation design does not distract from the main content of the project. The background on which the text material and objects are displayed should have a calm color shade that does not interfere with the perception of information. It is better to use a large, understandable font without unnecessary pretentious elements, and keep the design of the slides in a strict business style.

In fact, presentation Is the perfect combination of text, graphic and artistic elements that make up a single information idea... Basic principles of presenting information on slides: brevity, consistency, meaningfulness. When demonstrating visual material, it is important to observe moderation, to remove already viewed pictures in time.

Investors will be interested in viewing product samples, showing photographs when it comes to services, colorful booklets about the company's activities. It is advisable for foreign partners to present materials with brief description the benefits and prospects of the project in English or their native language.

Of course, the specific version of the presentation of the business plan will also depend on the thematic focus of the company itself. Obviously, the visual materials, the style of presenting information for the presentation, for example, of a beauty salon and a car wash, will be radically different.

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Structure

The information that is used to compose the presentation is usually contained in the executive summary of the business plan. During the speech, guests of the event should receive brief but capacious information regarding a specific business idea and factors contributing to its implementation, the quality characteristics of the company's products manufactured or sold, its possible income and expenses, and risks.

Standard structure presentations:

The company and its products (or services);
Market - potential customers and competitors;
Marketing policy;
Financial priorities;
The team implementing the business plan strategy;
The required size of material investments and the purpose of their use;
Basic conditions and period of return on investment for depositors-investors, capital protection mechanism.

It is necessary to dwell on some points during the speech in more detail in order to thoroughly explain them to the audience. It is recommended to focus on the feasibility of investments for this project, their volume, return periods and risks.

A product, especially an innovative one, should be presented in a lucid way, with a clear emphasis on its strengths. The project team is of great importance, as well as the personal qualities of the management team. Investors need to see the interest, enthusiasm, sincerity, talent, and competence of both the leader and the executing team.

Optimal time business plan presentation - 20 min.

Presentation progress may include next steps:

Brief presentation of the company's position and the basics of the project to attract attention. All stages of the presentation must be compressed into the minimum time period. The main task is to attract the maximum attention of guests and create conditions for their sincere interest in the project. Approximate duration - 1 min.
Justification of the choice of this company. We need convictions, arguments, arguments why investments are needed in this particular project, it is with this company that long and fruitful cooperation is justified. The main focus is on presenting concrete results, best practices, useful innovations, demonstrating professionalism, skills, and experience of the company's employees. Approximate duration is 5 minutes.
The main idea of \u200b\u200bthe project. At this stage, it is necessary to voice and support with visual material specific step-by-step proposals for the implementation of the idea. A detailed description of the project is offered and an emphasis is placed on its uniqueness. Attention is also paid here financial issue: the expected amount of profit and the timing of its receipt for investors are announced. Approximate duration is 10 minutes.
Completion and summary of the presentation. It should be no less effective than the performance itself. It is necessary to competently convey to interested listeners what results the company expects with the help and participation of investors. It is important that there are no unnecessary doubts about the feasibility and profitability of the project, in which the necessary time, physical and financial resources will be invested. Approximate duration is 4 minutes.

How to correctly draw up a business plan and a presentation for it is described in the following video tutorial:

End of presentation

Typically, upon completion of the submission of the business plan, small press conference, the purpose of which is a deeper acquaintance with the project under discussion, clarification of controversial points, making comments and suggestions.

The fundamental condition for the successful holding of this important business meeting is the complete coincidence of the information in the presentation and the business plan. Such a position will immediately remove many clarifying questions, and will also help to convince investors of the openness of the intentions of the company's employees, their honesty and decency.

However, even the most successful presentation is not complete without the following clarifications:

What income can investors expect, and in what time frame?
How investors can enter the capital of the company (by buying stocks, bonds, shares, by creating a joint venture, etc.). To what extent do the proposed methods comply with Russian legislation?
Is there a risk of not receiving or not receiving income? What kind of risks can accompany the project?
The entrepreneur's actions in case of unforeseen circumstances, non-fulfillment of points of the business plan.
Is a product or service required?
Is the type of activity indicated in the business plan controlled by the state? What programs are there (government subsidies, grants, etc.)?

The nature of the questions largely depends on the proposed transaction, the type of investment and the ultimate goals of the contracting parties. However, the most winning strategy will be to prepare for answers in advance, a kind of rehearsal, working out difficult moments.

Company management should carry copies of constituent documents (, Memorandum, etc.), which investors may request for review at any time.

Press conference following presenting a business plan is a difficult moment during this event. Here, the speaker is required to be as collected, accurate and convincing as possible, so that all interested parties receive as comprehensive answers to their questions as possible.

It should be remembered that deliberate distortion of data, bypassing all possible risk zones, does not contribute to building long-term partnerships in the future.

How to properly prepare for a presentation

When preparing for a performance recommended find out the main priorities of your opponents in an informal conversation, get an idea of \u200b\u200btheir moral guidelines and professional interests. It is important to have a rough idea of \u200b\u200bthe train of thought of the main strategic partners. Knowing their preferences in advance, it is possible to identify more clearly in the business plan exactly those aspects that will find the maximum response from the audience.

Necessary and proper training presentations at home, step-by-step calculation of its duration, recording a speech on a camera for a critical analysis of one's speech, gestures, and demeanor. It is highly recommended to look at yourself from the outside, from the perspective of the investor and opponents. It requires the ability to keep the "golden mean": not to scold yourself at every step, but to be able to note both mistakes and strengths. This approach will give the presenter confidence.

Psychological aspects

It has long been known that the choice, preference, disposition of people in relation to someone or something is largely based on psychological factors. Therefore, a well-written and properly structured presentation will provide only half of the success, while the rest depends on psychological presentation.

An employee of a company or a manager who speaks takes on a colossal responsibility.

It is on his ability to speak, explain, persuade, demeanor, gestures, business communication tactics that determine the final result of the event, the formation of strong and long-term partnerships.

Speaker's speech must be competent, clear, well-organized, it is desirable for him to master the basics of psychology and rhetoric. You should pronounce as many affirmative sentences as possible and avoid vague and negative statements, keep even and confident with the most "uncomfortable" questions. If foreign investors are present, a slower pace of speech is required and small pauses are required in the most important places for the convenience of translation and perception of information.

It is important to understandthat investors are people too, they value good human communication and take not only a professional, but also a personal approach. Respect for the views of opponents, politeness and outward calmness have an invaluable impact on the outcome of negotiations.

From the speaker skill required manage your emotionality, speech should not be both monotonous and overly emotional. In no case should you convince in the process of a dispute with emotions, only balanced facts are suitable here. In the event of technical failures, from which no serious event is insured, the presenter should not get lost, but take a pause with an appropriate joke or important additional information.

Preferred styles presentations are dialogue, conversation, discussion; a monologue and a monotonous report will be extremely unproductive. It is especially necessary to listen carefully to the interlocutor and his questions. The event should evoke vivid positive emotions among guests, have a response in their minds and form a productive active strategy.

There may be times during a presentation when the audience is a little tired and relaxed. In order to attract her attention again, to force her to join the work process, you can ask a rhetorical question, give an interesting quote, present the necessary figures or facts, bring in a moment of humor, appeal to the interests of the audience, use visual material.

Also plays a huge role appearance speaker, neatness and style of dress, posture, ability to look at the interlocutor, moderate harmonious gestures. It is highly discouraged to read the text from a piece of paper, or constantly peek somewhere, look for something, get nervous. All these actions do not contribute to the building of trust, make one doubt the professionalism of the company's employees and their ability to implement the proposed project. Therefore, it is so important to rehearse your performance in advance and even learn the necessary semantic blocks.

Typical mistakes in preparation and conduct

Even serious and elaborate projects cannot be immune from obvious or sudden mistakes.

In the case of the presentation of a business plan, a number of points can be distinguished that should not be allowed:

Too long presentation, during which guests have time to get tired and "turn off" from the process.
Monotonous stereotyped performance without gestures and emotions, or vice versa, excessive emotionality, frightening the audience.
Illiterate, not rehearsed speech, fussiness and self-doubt of the presenter form a negative impression of the company as a whole.
Oversaturation of the presentation with visual or textual material, especially during the slide show, or the paucity of illustrative elements.
Neglect of the business style of communication, "familiar" attitude to the audience, which can alert, push away from the project.
A report from the standpoint of only one's own interests, when it is necessary to take into account the opinion of the potential audience, investors.
Lack of information about the team of performers, their marketing and analytical skills. Investments are trusted only by specific people, so their business qualities should be obvious to investors.
Closedness of information on the project and investment object. The purpose of the presentation is to fully disclose a business idea for a safe investment.

Key ingredients for success business plan presentation:

thorough, competent, comprehensive preparation;
compactness, structuredness and content of the presentation;
competence, calmness and self-confidence of the speaker;
advantageous presentation of samples of products or services of the company;
competent disclosure of the financial components of a business idea;
targeting a specific audience, maximum consideration of the interests of all participants in the project;
mailing before the event a copy of the business plan for review and delivery, upon completion, of a copy of the presentation on electronic media for study in a comfortable environment.

The most profitable tactics during the presentation of a business plan, this is not the position of the applicant, but of the partner offering a profitable project. Only confidence in the quality and relevance of your product will help make the event effective.

Presentation nuances for various business ideas

For a business plan, the presentation should be bright, effective and memorable. The key to success will be the sincere delight of the target audience, consisting mainly of the fair sex. It is recommended to use a large amount of visual material, provide quality samples of branded cosmetic products, and describe the wide range of the company's services.

Presenting a business plan can turn into a summer fairy tale. Here, in addition to informative slides, the very design of the conference room will also matter, which will say a lot about the company, its style and strengths. A good solution would be to present to potential investors exclusive flower arrangements, colorful brochures with the store's assortment.

A business plan involves serious calculations, which should be reflected in the presentation materials. In the conditions of the economic crisis, investors will be interested precisely in the justification of the need for this project for the consumer, the degree of its competitiveness. It is recommended to pay special attention to the store.

Business plan presentation project restaurant must form in the audience an indispensable desire to visit the advertised institution and be sure to get acquainted with its signature cuisine. In this case, you should not skimp on a buffet table, where it is best to present some culinary highlights.

Plan presentation fitness club, of course, addressed to the ideas of physical improvement of a person, the need for such services for modern business people, as well as for the general population. Here, an additional bonus will be the appearance of the manager and employees, their active life position.

The vision of the future should be practical, and should be addressed, first of all, to respectable clients with good income who prefer high-quality car services. It is important for a company not only to outline the range of services provided, but also to show a favorable price-quality ratio.

For presentation of a business plan coffee shops it is very important to come up with creative ideacapable of gaining the trust of partners in a highly competitive environment. The main elements of the presentation will be a high-quality bright slideshow, offering guests colorful booklets with a corporate menu and views of their establishment, as well as an invitation to discuss important issues over a cup of aromatic coffee.

For the emphasis, of course, should be done on clarity. Here, guests will be especially picky about the external design of the event. It is important for investors to make it clear the advisability of opening this project, taking into account its marketing, financial and regional features.

When preparing a presentation of a business plan, remember that your company may not have a "second chance to make a first impression" on a potential investor and interest him.

Often it is necessary to act in conditions of fierce competition, therefore, it is necessary to take a presentation seriously and responsibly so that the company can provide an excellent commercial result.

Presentation is one of the methods of communication and requires careful study. To create an effective presentation, it is necessary to study the subject planned for presentation to the public, prepare information that will be communicated to the audience. After that, depending on the type of project, its verbal and visual design should be worked out.

Presentation is the public presentation of new information to people who are interested in it. Also, a presentation is understood as a presentation of certain products and their manufacturers not known to the public, or a description of a new service.

Distinguish four main objectives of the presentationin relation to the public:

Presentation of information - creating for the audience the most complete image of what the presentation is about.
Learning - combining the information presented with the description of the relevant actions and experiences that are necessary to apply the knowledge gained in practice.
Motivation is generating a high level of interest in people and providing a certain environment in order to inspire them to take real action.
Entertainment - creating a positive experience for the listeners or immersing them in a joyful mood.

Typically, a presentation has several goals at the same time, and sometimes all of the above. How effective it will be may depend on several factors: for example, on the personality characteristics of the speaker - the presenter, as well as on the qualities of those to whom the information is addressed - the target audience. In addition, it will be determined by the knowledge that the speaker possesses and the techniques he uses. Particularly important here is the special skills and skills:

the ability to diagnose and assess the target audience (goals, aspirations and desires of listeners, the degree of their intellectual preparation, the quality of information perception, the level of its assimilation, applied interest, etc.);
the ability to choose theoretical and practical material corresponding to the topic and type of presentation;
the ability to use various auxiliary techniques that contribute to the effective presentation of data;
the ability to distinguish and classify listeners by methods of information perception (auditory, visual, tactile), to submit information taking into account these features, thereby increasing the quality of assimilation of the material.

The result of the speech may also depend on the image of the speaker: how he is dressed and combed, what gestures and facial expressions he has, the speed of speech and tone of voice, intonation and gait. The success of an effective presentation will depend on how well the speaker's image matches the expectations and perceptions of the audience.

All presentations according to their purpose are divided into two groups:

for the immediate;
for transmission or distribution to listeners so that they independently study the proposed material.

Presentations related to the first group usually contain few comments, because the presenter says most of the information during the speech. The presentations in the second group, on the contrary, should have detailed comments and explanations so that the students who independently study this material do not have many questions and do not have difficulties in understanding the information.

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How long should an effective presentation last?

A time interval of 15-20 minutes is considered the optimal duration for a presentation, however, depending on the situation, this time may be longer. In any case, you should try to keep your presentation short and meaningful. Most often, a presentation is unsuccessful due to excessive information saturation, and not from its lack. Try not to be diffused and bombarded with all the possible knowledge and facts related to your topic. Deliver to those present exactly what is relevant for them at this moment and directly corresponds to their requests and requirements.

Abraham Lincoln's Gettysburg Address contained only 278 words, which the American president spent just over two minutes on. This performance was one of the shortest in history, which, however, did not prevent him from becoming one of the greatest.

An important skill of effective presentation is self-restraint. It will help you stay within the time limit for performing. Prepare your presentation for a slightly shorter period than stated by the organizers: if you are given 15-20 minutes, plan your presentation for no more than 15 minutes, for 40-60 minutes, prepare the material for 35 minutes. This method will motivate you to creatively search for the most concise and succinct expressions that accurately and clearly convey the meaning and essence of the presentation.

How to create a sales presentation on a scrap of paper

Technical devices used for presentations can fail at the most inopportune moment. The deal could go wrong. A hand-drawn presentation will save the day. The editors of Commercial Director magazine have compiled the rules for creating a presentation on paper that will help you increase sales and impress your opponents.

Effective presentation techniques: 14 techniques for all occasions

Special methods have been developed for the logical arrangement of information. They help you speak with clarity and persuasiveness, which helps to create an effective presentation. Such methods have stood the test of time and therefore are reliable helpers in preparing for a performance. They also help you develop effective presentation skills. Depending on the type of performance, you can talk about fourteen different techniques:

Modular.

This technique consists in creating similar information modules and arranging them in a free sequence, which can be changed if necessary. This technique is well suited for presenting any goods or products with the help of a story about their properties and qualities. The advantages of modular technology are the interchangeability of components and the ability to reduce the volume of the presentation by excluding one or more of them. The modules of the speech are not connected directly to each other logically, however, the listeners, perhaps, on a subconscious level, will expect such a connection. To move from one part to another, you can add logical connections between them.

Chronological.

It means information blocks arranged in accordance with the logic of time, describing events in such a chronological order as they took place in the past or may happen in the future. This technique is most useful when creating story presentations about changes over time. Chronological order is well suited for this and will be the best way to organize information for an effective presentation.

Physical.

In contrast to the chronological technique, where the performance is based on the logic of time, the physical one is focused on the logic of the place. In this case, the main factor determining the sequence of the components of the presentation will be their physical location. For example, your company is a distributor of any product, and its main advantage over competitors is that it has several representative offices in different parts of the world. If you need to prepare an effective presentation for potential clients who trade internationally, you can use this communication technique. It is a great way to help introduce your company and tell you about each branch using physical divisions. Such presentation of information will be logically structured for you as a presenter and will be easily perceived by the audience.

Spatial.

The main principle of this technique is the conceptual arrangement of information by analogy with a physical model. Thanks to this organization, the main material, subdivided into topics and questions, is arranged in a specific order: vertically, from the center or towards the center. For example, the market for some goods is represented as a target, consisting of many circles located one in another. In the very center - the bull's-eye of the target - those clients will be placed who have the greatest interest in this product. The rest of the circles outside the central one will indicate other markets: more extensive, scattered, remote. Thanks to the spatial technique of creation, the audience can easily perceive all the information in one approach, gazing at the proposed model, which will facilitate faster understanding and memorization of the information.

Problem / Solution.

In this case, the presentation is dedicated to solving (solutions) a specific problem (s). This technique convenient for firms working in the biological sciences industry such as pharmaceuticals, genetics, medical equipment, and healthcare. Representatives of these companies give effective presentations to potential investors on various difficulties encountered in the process of business and suggest ways to solve them with their unique products or services.

It is important to pay attention to the distribution of time and volume of this type of material: most of the speech should be given not to the problem itself, but to the description of its solution, since this is the purpose of the presentation. Sometimes presenters make the mistake of focusing more on the difficulties they face than on suggestions for fixing them.

Difficulty / Action.

This method of effective presentation is suitable for those business people who do not like to talk about problems. Very often, companies have many difficulties that complicate their existence: the source of these obstacles can be both competitors and the government. By identifying the problem and suggesting ways to cope with it, you shift the focus from a negative attitude to the issue, to generating interest and motivation in the audience to take action.

Form / Function.

In the center of an effective presentation built using this method, there will be any idea of \u200b\u200bthe firm (proposal for a solution to a problem, actions). Rays (sectors) will radiate from the center in which the idea is concentrated, symbolizing the ways of its implementation. A great example for using this technique is the concept and its distribution across many franchises, one technology and several uses.

Properties / Benefits.

An effective presentation technique that is often used when describing a new product or service. This technique allows you to present a product by focusing the audience's attention on its best qualitiesah and those benefits that the buyer acquires by starting to use it. For example, novelties in the book business: to present their latest publications, publishers use a technique of reliance on properties and benefits. They explain what features the new books have and why they are more convenient and useful for readers (which will be their benefit). Using this method increases your chances of delivering a high-quality and effective presentation.

Analysis of a specific example.

Specific examples in the form real stories always inspire the audience and are an essential element of an effective presentation. Therefore, telling how you or your company managed to cope with any problem or successfully helped some difficult client, you will immediately kill two birds with one stone: you will gain attention and genuine interest from those present and you will be able to present yourself and your organization in a favorable light, showing strong sides of the company and revealing all aspects of your business. With this method, you can turn a boring and complex description of a product or service into a vivid, original, and memorable presentation, illustrated with real-life examples.

Argument / Fallacy.

Sometimes you have to give a presentation to listeners who are initially biased, overly critical or negatively disposed. The Argument / Fallacy technique is ideal for such cases. It is structured in such a way that at first you voice some arguments against your company or activity and immediately reveal their inconsistency, describing everything as it really is. This method of effective presentation allows you to prevent possible attacks and accusations against you and, thus, to disarm the conflict-minded public. In addition, by refuting shortcomings or misconceptions, you can immediately argue your objections by demonstrating the best qualities of your company or product. It should be noted that the use of this technique will be advisable only in the situation when the audience is really initially opposed to you. In any other case, your Argument / Fallacy presentation will appear insecure and defensive, which by itself will not make a good impression on the audience.

Comparison / Contrast.

By using this method, you will be putting your company or product against your competitors. When preparing the presentation material, the following questions may help you:

How does our offer differ significantly from the offers of other companies?
What allows us to lead the competition?
How are we able to withstand the competition in the market?

A speech that answers these questions will help to present your company in the most favorable light to the audience, highlighting its advantages over other firms. When delivering an effective presentation using this method, it is important to keep the focus on yourself and not let the audience remember your competitors better than you. This technique is most suitable for those occasions when you are performing in front of an already familiar audience, and the chances of causing negative emotions are reduced to zero.

Matrix.

Matrix schemes 2x2, 3x3, 4x4 are perfect for creating an effective presentation by structuring the material according to various thematic sectors. In the business environment, matrices are popular because they enhance the visual perception of information. This technique is similar to the spatial method. They differ in that matrix schemes imply stable relationships, and the spatial organization of the material - dynamics and movement.

The 2x2 shape is most suitable for use throughout the performance. You can consider all four sectors in detail, noting in advance why you chose sector number 2, and for what reasons it is optimal for your situation. Having a strong command of matrix diagrams and using them in your presentations will help you succeed on the path to mastery of effective presentation.

Rhetorical questions.

To apply this method, you should start your presentation with the words: "You are most likely impatient to find out ...", and then immediately proceed to the answer to the question. This technique will only work great if the topic is really interesting to the audience. This technique is well suited for creating an effective presentation by structuring everything in a question-and-answer fashion. The answers will be modules with the information that you want to convey to the audience. The questions asked at the beginning of each module will keep the audience's interest and attention to the subject of the presentation.

Numeric.

One of the oldest, time-tested methods: organizing material using a sequence of numbers. The classic beginning of an effective presentation can be like this: "There are five reasons why you should invest your funds in our company ...". Then you move on to listing and describing each item in order. This technique will help you when no other method of organizing information can be used.

Persuasion techniques are effective leadership tools

What effective presentation techniques can be applied

Reception "Picture of the Future".

To use this effective presentation technique, you need to understand the client's needs. You can understand them by answering the question: “Why does the buyer need this product? ". Having found this out, you will be able to draw a picture of the future in front of your consumer, in which he already has the presented product. You can start your speech with the words: “What do you get by purchasing our product (accepting our offer)?”, And then you should immediately proceed to the story, which will be a detailed answer to this question.

Reception of comparison.

By using a comparison technique, you can show the customer that you are aware of the product's distinctive qualities, knowledge of the market and competitors in the area. This will build your credibility and help you deliver an effective presentation. Try to avoid expressions such as “We suggest best product at the lowest prices ”, since such phrases can alert the client, he may think that you are playing a foul game. Instead, aim to focus the potential buyer’s attention on the real benefits of the product and communicate them in a compelling way.

Reception "Inclusion in action".

An experienced salesperson knows that the more actively a customer interacts with a product, the more likely they are to feel the product they are close to and need, which ultimately will push them to buy. When practicing this effective presentation technique, use expressions such as “Let's turn on this device together and see how it works”, “Put on this raincoat and feel how comfortable it is”. Let your client "taste" all aspects of the product, feel its impact, feel the need for it, experience joy and pleasant emotions from interacting with it.

Effective presentation using non-verbal techniques

Eye contact.

To deliver an effective presentation to a large audience, try to make eye contact with all of the audience. To do this, you can try to mentally break the audience into small groups and visually interact with each of them separately. The main goal is to reach everyone with a glance so that each listener is maximally involved in your performance. Mastering this skill of effective presentation will bring you a lot closer to success in public speaking.

Open pose.

Pay attention to your posture during the performance: let it be as open and simple as possible, your hands should be at chest level, while your fingers may touch slightly. Avoid crossed arms, do not put them in pockets, do not use a lectern, and it is better not to interlace your legs when sitting. For an effective presentation, it is important to feel free and at ease, otherwise the public will not trust you.

Accompaniment by gestures.

During an effective presentation, it is not only your speech that matters, but also the gestures you use to accompany it. Gesturing is important and can help make a presentation more convincing. It will facilitate visualization, highlight the necessary details (Figure 1). Strive for gestures to emphasize your words, avoid unnecessary erratic hand movements, but complete static is undesirable. It will create an impression of stiffness and will not inspire confidence in the audience.

Expert opinion

A feminine approach to effective presentation

Anastasia Kudryavtseva,

head of Public Relations, Rosinterbank

The most important thing during an effective presentation is not to forget that you are a woman! Remember that you, as a representative of the weaker sex, have a lot of advantages: charm, tact, the ability to withstand a pause. The audience will always feel the power of femininity and will not remain indifferent to you.

The manifestation of feminine qualities does not negate the fact that you should be ideally prepared both in terms of the content of the speech and in its technical performance (working with photographs, posters, slides). Use a variety of effective presentation techniques and skills. Pay special attention to how you look: appearance, makeup, hair styling, comfortable and properly fitted shoes. These are the basic elements of your image that will make you feel confident, even if something unexpected or unexpected happens. Do not forget that a sense of humor will never be superfluous, it will always help to get rid of the tension that has arisen and lift the mood of the audience, as well as make the presentation original and brighter.

Learn to treat your upcoming performance like a holiday where you are the real queen. This is the secret of effective presentations for true business women. The audience will perceive you exactly the way you think of yourself.

In conclusion, one little secret that will help a business woman to be remembered and make a lasting impression when meeting a male colleague or business partner: when giving him your hand, accompany this gesture with a deep breath. Be sure: you will remain in the memory of your interlocutor for a long time.

How to get people to do the best they can for you

Create an effective presentation step by step: planning

Stage 1: Determine the purpose of the presentation.

The quality of an effective presentation is very much dependent on the focus of the organizers and speakers for success. It is important to understand your goal, formulate it in the right way, correlate with your expectations. The goals can be different in relation to the audience: training, persuasion, information. If you are aware of your capabilities, then it will be easier for you to achieve the intended result. When interacting with the audience, it is important to figure out which of the listeners needs to receive new information, who - to get rid of unnecessary doubts, who - in motivation and inspiration for certain steps. Thus, understanding, confidence and action are three steps to a single result. Practice has proven that listeners start taking action only after they have perfectly mastered the information and they believe in what they are told.

Stage 2: Analysis of the audience.

In order for you to truly inspire your audience to take action, you need to capture their mood and try to match it during your presentation.

When preparing your speech, look at it through the eyes of your audience. To make your presentation really effective, find out the following points in advance:

how many people are in the audience;
educational level of students;
age;

how well the audience is already informed on the topic of the speech;
what expectations the listeners have;
social status;
how important your speech is for listeners of this social status.

A separate difficulty in conducting an effective speech is the level of motivation of the audience, that is, how much the audience will be indifferent and involved in your story. Motivating listeners means inspiring them with the interests of the speaker himself. In addition, the ability of the speaker to understand and share the needs of the audience is very important among the skills of effective presentation.

Stage 3: Determine the type of presentation and its main points.

The goals of the presentation, the nuances of the audience, the characteristics of the speaker - all this determines the type of presentation. They can be standard, conceptual, product or company presentations, etc.

It is important to remember that people are able to perceive and remember no more than 7 different points, so an effective speech should not reveal many directions and ideas, it should be made more concise and less saturated. Try to cut off all unnecessary and redundant information so that the audience is pleased to listen to you, it is easy to perceive the material and focus their attention on the main points.

Stage 4: Choosing a place for the presentation.

Given the tasks and type of presentation, two kinds places for its holding:

Places for standard (so-called strict) events.For this type of meeting, halls for banquets, conferences or congresses, large business centers are suitable. The main advantages: excellent management and a high level of service services, trained personnel, availability of all the necessary technical equipment. This option requires certain financial costs, which, however, fully justify themselves thanks to the well-coordinated and professional work of specialists in organizing the time and space for your presentation.
Spaces for concept events.To hold any original and unusual meeting to attract the attention of customers or for the purpose of image promotion of the company, you can use non-standard spaces: restaurants, museums, palaces of culture and other creative establishments. The main plus: the presence of ready-made decor and the originality of the interior furnishings. The downside will be the low quality of management. For example, if you are holding your presentation in a restaurant or museum that is doing it for the first time, most likely, organizational mistakes and shortcomings will be made, because such events do not correspond to their profile.

Step 5: Timing of the presentation.

The organization of an effective presentation is both the final setting of the dates of the holding, and the distribution of invitations (at least 4 days before the event), and the preparation of the program. The number of the audience will depend on the time of the event chosen by you. In the morning hours, do not expect numerous guests, and the period after lunch, at about 15-16 o'clock, on the contrary, will suit a larger number of potential listeners, since the bulk of the work by this moment is usually completed, and people can devote themselves to something pleasant. interesting and useful: obtaining new information, training, communication, attending a banquet or a buffet table.

Stage 6: Working out the reception menu.

If you are not planning to hold your presentation in the form of a traditional banquet, then it is better to refuse dishes that require cutlery and plates. Stop your choice on snacks that you can easily pick up with your hands from the waiter's tray. A wide variety of non-alcoholic options should be presented as drinks, as well as champagne, wine and cognac. It is important that food and drinks do not interfere with the achievement of your goal - informing guests about the product or company, forging connections with future customers and customers. Only then can you make an effective presentation.

Stage 7: Drawing up a list of invitees and notifying them.

To complete this step, you should:

send invitations to a meeting to as many people as possible with an interest in your topic (product, company);
pay special attention to key customers, even before the presentation, contact them and secure their presence at the speech;
make sure that there are representatives of the media and various news agencies at your meeting. You can invite them in advance by sending out a short description of the event via email.

Step-by-step creation of an effective presentation: preparation and delivery

In the process of conducting an effective presentation, information about the presented object is processed meaningfully, technologically and graphically. This requires the following steps:

Step 1: Form the structure of the speech.

An effective presentation should be structured according to a fairly rigid structure, which includes the following important data:

company name;
occupation;
production of the company;
history and geography of the company;
partners and suppliers, clients of the company;
services;
company innovations (what makes the company stand out from other similar ones).

Step 2: We develop a method of presenting the material and select an illustrative design.

The information can be organized in any order, as long as it matches the main purpose:

from general to specific;
method of extracting conclusions;
comparison method;
method "Yes, but ...";
method "Crescendo", etc.

Presentation creators are free to choose any of these methods, but before doing so, they should research their audience in detail.

As the main element of an effective presentation - visual component– can be used:

presentation object;
model or template;
drawings on paper, on a blackboard;
slides;
slides and videos.

When choosing supporting components for an effective presentation, pay particular attention to elements such as slides and videos. Studies have shown that in the presence of a visual series, data are assimilated more efficiently (50% of the total material). If the presenter of the presentation accompanies his story with periodic questions to the audience and motivates them to repeat and articulate information, then the level of assimilation rises to 70%.

Pay attention to the rule of effective presentation called "7 points". It says that on one slide it is not necessary to place more than 7 lines of text, more than 7 information clusters, a drawing with more than 7 details. The number "7" is key, and a greater number of elements will either not be perceived by us at all, or will not remain in our memory for a long time. By analogy with this rule, there is a seven-word rule in advertising: only the first 7 words remain in a person's memory.

Step 3: Choosing software implementation tools.

Modern programs for creating effective presentations are designed primarily for multimedia. The most interesting and popular among them is PowerPoint.

Step 4: Develop a scenario plan for the presentation.

The scenario plan reflects total prepared slides and features of the program for their presentation. The presentation navigation system is responsible for the sequence of visual elements. Also, the scenario plan contains information about the time of showing each slide.

The inclusion of animation effects in the presentation makes the material livelier and easier to understand. Each individual effect is selected according to its nature. The Click Animation effect allows you to adjust the pace of progress through the presentation depending on the speed of the material, which, in turn, is largely determined by the audience.

The Emerge animation effect allows for the gradual appearance of the necessary visual elements, which focuses the audience's attention on the most important moments of the speech and avoids the distraction of secondary information. Do not forget that an effective presentation is characterized, first of all, by a high degree of interest and involvement of the audience in what the speaker is talking about.

Step 5: Rehearse the presentation.

It is best if you have the opportunity to do a dress rehearsal in the exact location where the presentation is to take place, so that you have access to the equipment and technology that you plan to use, and to find out how the audience will be located. During rehearsal, pay special attention to the following moments:

installation and testing of used equipment;
decorating the main room and adjacent places, thinking over a seating scheme for guests in the case of a presentation lasting more than 30 minutes;
preparation of advertising material and souvenirs;
how many speakers there will be;
who will lead the presentation;
what are the scheduled regulations.

Step 6: Making a presentation.

When conducting an effective presentation, it is important to adhere to the following conditions:

confident mastery of the topic;
the ability to maximally concentrate the attention of the audience on the presentation and tell them the main ideas of your speech;
showing flexibility in presenting information;
supporting important points of the presentation with examples;
the ability to control emerging issues or factors that interfere with your presentation;
willingness to talk about the cost of the product.

At the stage of the presentation carried out:

registration of participants and press representatives;
organization of musical accompaniment of the event;
organizers, when preparing for a presentation, should ensure that:

all company personnel attended the event;
conduct promotions and broad announcement of the upcoming presentation;
in the process of speeches, provide any necessary assistance to speakers, show a positive attitude in everything.

How to Become Optimistic and Recover Fast from Failures

Expert opinion

Pay close attention to visualizing your presentation

Oleg Zamyshlyaev,

director and founder of the company "Workshop of Oleg Zamyshlyaev"

Very often, a presentation is complemented by slides that are projected onto a large screen. This element of the presentation should be used as effectively as possible, because for many people, it is visual, not auditory, perception that is the main one.

Imagine the general structure of the visual elements (how many parts, modules, blocks the presentation will be divided into), give a name for each of the parts (make slides separating one block from another).
Determine the ideas that will be reflected on the slides in each part (one idea per element).
Start thinking about the content of the paragraphs within each slide only after you have come up with and written down the headings for all elements of the presentation.
Determine how many slides you can show in the time that is given to you according to the regulations (usually, two minutes are enough to comment on one element).
Make sure the number of slides is readable. Where there are more than seven, try to delete some or create a new module.
There should also be no more than seven items inside the visual element, each of them must be named in one word. Then your slides will be a really high-quality component of an effective presentation.
Additional words should be added only where the meaning would be incomprehensible without them.
Liven up the content of the slides with rational arguments: graphs, tables, photographs. Add some emotion with metaphor drawings, emoticons, thematic pictures, etc.
Graphs should look strict, reflect the main thing and not have unnecessary information. An effective presentation is discreet and concise.
Manage audience attention with animation effects. Give preference to simple and logical, avoid overloaded and too complex, because they will distract listeners from the content of the presentation and the main idea.

(In) effective presentation: 20 common mistakes

Don't start your presentation by talking about yourself. The host of the event should introduce you. Care should be taken in advance to ensure that he has the necessary data. It can be difficult to win over your audience and deliver an effective presentation if you introduce yourself by mentioning your successes and achievements.
It is necessary to learn how to cope with the pauses that arise, to wisely dispose of the time resource that is in your hands.
A common mistake of speakers is choosing the role of the student during the exam. Try to imagine yourself as an expert on the topic for which the presentation is prepared. This will help you speak in front of an audience more confidently and convincingly.
One of the important skills of effective presentation is the ability of the speaker to put himself in the shoes of the audience. Many presenters complicate the audience's perception of the material by simultaneously drawing their attention to the screen with the slides and what they are saying at the same time. Try to avoid this mistake and replace the text with pictures or symbols, using different channels of information perception.
An important skill of effective presentation is contact with the audience. Try to establish eye contact with the audience instead of staring at your notes, at the walls, or at any one point all the time.
A very common mistake that interferes with an effective presentation is the situation when the speaker shows the public a slide about what has already been discussed. It is better to do without any slides or pictures at all than to draw the audience's attention to what is no longer relevant.
You will not be able to deliver an effective presentation if it contains only theoretical information, not supported by any examples or stories from your life. Real experience is highly appreciated and arouses genuine interest in people.
It often happens that the speaker too often apologizes to the audience. It looks inappropriate and ridiculous. If you have taken on the role of a presenter, then the audience treats everything they see and hears as correct and planned. Therefore, do not apologize to the public, because they take everything that happens for granted.
When speaking to your audience, don't be afraid to keep the focus on yourself. This is more correct and logical than if you constantly read what is written on the screen. An effective presentation will take place if 80% of the audience's attention is not focused on the screen, but on you.
Only express your appreciation to your audience after they've given you a round of applause. In other cases, any gratitude will be like an apology for the time you took. The end of the speech can be denoted with the help of the appropriate intonation, semantic ending or gestures.
Excessive nervousness of the speaker will be a gross hindrance to an effective presentation. As a presenter, try to hide external manifestations of excitement such as walking back and forth, frequent coughing, lack of confidence in voice, shaking hands.
Make sure that the voice does not sound monotonous, otherwise the audience, regardless of the topic of the speech, will fall asleep.
If you decide to deliver an effective presentation, then the voice should be appropriate for that purpose. It is important that you are heard even in the last rows of the hall or room, otherwise the interest and attention of the audience will very quickly fade away.
It's great if you use additional visuals or slides. This brings the presentation to life and helps the audience to better absorb new information. Don't make the common mistake many speakers make: don't read aloud everything that is written on handouts or slides. Let the audience figure it out for themselves.
Try to use a font size on slides or posters that can be readily understood by the audience even from the back rows. If the font is unreadable, the audience will quickly lose interest in the presentation.
Do not overload your speech with too many highly specialized words, professional vocabulary. This can interfere with understanding by the audience, as not all listeners may be familiar with these terms.
Presentations with a lot of accurate data, small details and details are usually hard for the audience. Don't saturate your performance with such elements.
It is a gross mistake on the part of the speaker to be awkward and unsure of the equipment required to deliver an effective presentation. The audience will quickly lose focus and confidence in a presenter who is technically ill-prepared and creates pauses, forcing the audience to wait while he unsuccessfully tries to resolve organizational problems.
It is very important for an effective presentation to learn how to clearly articulate your thoughts and not jump from one to another. Try to keep your speech concise, accurate, and concise. Don't pay too much attention to small details and unnecessary details. This will distract your listeners from the main idea. Stick to your own narrative thread, and your audience will find it much easier to follow your story.
Humor is a valuable tool for creating an effective presentation. However, a sense of proportion is very important, because if the speaker jokes too much, it becomes unnatural and can cause rejection from the audience.

Effective presentation technologies: 3 best slide maker software

Microsoft PowerPoint.

One of the most famous programs for creating effective presentations. It is included in the standard Microsoft Office software package and is available in editions for Microsoft Windows and Mac OS operating systems. PowerPoint presentations can be shown on a large screen - over a projector or TV monitor. This program is great for those who are just starting to learn how to create presentations.

Pros:

User-friendly interface, intuitive navigation.
The 2016 version has a new item - kinematics.
Possibilities for creating animation effects and various transitions for slides.
Numerous and varied designs for design.
The ability to use any font that you need.
Also suitable for creating widescreen presentations (16: 9 like in movies).
There is an autosave mode in the settings.
You can use your scripts and macros (since 2010).
Mode for easy control of display on a large screen.
The ability to use the program online and download it to mobile devices.
Large selection of images and illustrations on various topics.
You can work directly on Yandex.Disk or in the Mail.ru cloud.

Disadvantages:

Limited presentation style (using abstracts only).
Problems with the use of video materials are not excluded.

RealtimeBoard.

RealtimeBoard is an endless virtual space where you can place the images, videos, documents you need, make notes, draw, make notes, and glue stickers. All work results are saved in real time.

Benefits:

Unlimited space for discussion and implementation of ideas, projects.
It is possible to work as a whole team (there is a time limit for free use up to 14 days).
Cropping (in the image of the slides).
The ability to use various content formats (photos, videos, shapes, creating links).
Easy-to-use navigation (also with keys).
Ability to include comments.
Information assistance in work.
The ability to create your own product in the Google Drive cloud.

Disadvantages:

Additional functions can be used only after payment.
High price.
Free accounts are limited to only three boards.

Adobe Photoshop.

Photoshop provides many options for creating effective presentations.

Benefits:

Allows you to create and draw any presentation, regardless of its complexity.
The ability to save the finished work in PDF format, which is a significant plus, since almost everyone has a PDF Reader. Online viewing is also available.

Disadvantages:

Skills and ability to work with this program are required (the more experience you have, the more possibilities Photoshop opens up for you). To take advantage of this service, you need at least an initial level of proficiency in the program.

Business Conversation: 11 Best Business Communication Techniques

Effective presentation: 7 rules for successful presentation

Rule 1. Start with a quick start and immediately explain the importance of what you are doing.

The goal of an effective presentation is to convey to the audience very specific information about your company: what it does, what product it creates. Be clear and understandable about this, give examples, talk about the possibilities of using a product or service. If at the end of the presentation the audience remembers what your company is doing, it will already be a success.

Rule 2. Observe the rules of correlation of content, duration and presentation design.

Remember and practice the following ratios to create an effective presentation: 10 slides, 20 minutes, 30th font size.

10 slides... 10 is the optimal number of slides for one presentation. The more compelling the idea is to communicate to the public, the less visual elements are required. It is important to remember that the main objective effective presentation - to interest the listener, draw his attention to the subject that you are presenting.

20 minutes... When preparing, plan to fit your talk in 20 minutes. This is not easy because the presentation usually takes at least an hour. But if you focus on the 20-minute segment, you will gain an advantage in the form of the remaining time, which can be devoted to communicating with the audience, thoughtfully and in detail to answer questions, clarify misunderstood points, etc. In addition, you will always be fully armed in case if you are given very little time to speak.

30th point of text... An effective presentation is impossible without well-prepared slides. The 30th point of the text is the most convenient and readable font for people with good eyesight, as well as for those who have some eye problems. It is important that the slides convey information to people so that the text can be viewed easily and quickly without much effort.

Rule 3. Find out what is important and interesting to your audience.

When preparing for your presentation, take the time to research your audience. Ask yourself the following questions: What kind of organization do you come to? What's her story? What kind of people make up the team? What is interesting for the people who came to your performance? What is the main focus of the company? All of this will help you deliver a truly interesting and effective presentation tailored to the interests of your audience.

Rule 4. Prepare the presentation site.

Make sure that the space where you are going to perform is as convenient as possible for you, so that you know where the equipment is located, where it is best to place your auxiliary materials... Arrive at the location in advance, make yourself comfortable, and take a copy of the presentation recorded on a separate digital medium with you. The success of the entire performance as a whole largely depends on these nuances. As a speaker, you are responsible for everything that happens in front of the audience.

Rule 5. Only one should speak.

Usually the director of the company takes over the bulk of the presentation. The rest of the company representatives can periodically give some kind of information or answers to questions from the audience. The director needs to master the rules for making an effective presentation, because no one else can replace him in this position.

Rule 6. Be silent, but fix.

Even if you are not giving a speech to an audience, you are still participating in the presentation. Show your interest: take notes in a notebook, actively listen to the speaker, pay attention to the audience's reaction. All of this will help you create an image of active participation.

Rule 7. Training is the key to successful performance.

Constant rehearsal will help you learn how to deliver effective presentations. The role of the audience at this time can be played by your relatives, colleagues, acquaintances. Even a mirror can be a great help in mastering effective presentation skills.

Expert opinion

The main reason for unsuccessful performances is incorrect goal setting

Anna Karakaeva,

business coach of the "Oratorika" company, Moscow

Very often mistakes that prevent effective presentation are made due to incorrect goal setting. The speakers misunderstand the task of going out to the public.

Invalid Goal # 1 - "To please the audience." Conducting the training "Effective presentation", I always ask the participants what goals they pursue when speaking to the public. It is important for women that they are in the spotlight, men strive to demonstrate their professional knowledge, take on the role of an expert. But in general, the aspirations are similar - to draw attention to your person. This attitude can be called the behavior of a star.

I once witnessed a woman speaking to an audience at a conference start her presentation by introducing herself as an excellent speaker and for five minutes talked about how welcome she was at any event. For the next fifteen minutes the audience tried, albeit unconsciously, to look for flaws in the speaker's speech or behavior and, of course, were able to find them.

Invalid goal # 2 - "Report something".This setting is too dry and mundane. It is more suitable for messages during any standard, everyday events such as meetings or planning meetings, but not for an effective presentation. This leads to the fact that the speaker is very monotonous in communicating information to the audience, it sounds boring, the audience feels like they are in a lesson with a bad teacher. When the speaker gives priority to the data, listeners tend to remain indifferent to the material. The audience is not involved in the process, so they do not attach much importance to what the speaker tells them.

Information about experts

Anna Karakaeva, business coach of the Oratorika company, Moscow. OOO Oratorika. Field of activity: organizing and conducting events to develop communication skills (public speaking, business negotiations, presentations, etc.), on project management, the formation of a leadership strategy. Clients: VimpelCom, Gazprom, MTS, MegaFon, Rolf, TNK-BP, Rusnano, Tele2, etc.

Oleg Zamyshlyaev, director and founder of the Oleg Zamyshlyaev Workshop. "Workshop of Oleg Zamyshlyaev". Field of activity: creation of programs for business training (under the brand name edutainment, formed from parts of the English words education and entertainment, that is, "learning + entertainment"), development business games (desktop business simulations). Form of organization: part of Business Training Russia, a training and development company (founded in 1999; headcount - 80; turnover in 2009 - US $ 10 million; more than 50% of clients are included in the Fortune-500 list) ... Location: Moscow. Developed games: "Bears and Honey", Change Management, Focus-on-Strategy, Plan & Win! (more than 130 projects have been implemented since 2003). Major clients: Sibur, STS-Media, Troika Dialog, Coca-Cola, DHL, Kraft Foods, Barclays Bank.

Anastasia Kudryavtseva,head of Public Relations, Rosinterbank. Kudryavtseva Anastasiagraduated from the Diplomatic Academy of the Russian Foreign Ministry. Has an MBA degree. Experience in branding and PR - over 15 years.

When considering, the structure should be accompanied by visual images - at least one slide for each question.

Enterprise essence

It is necessary to provide the most objective information about the company, product, service. Despite the fact that the presentation of a business plan is an active advertisement, it differs from standard advertising by high requirements for objectivity and reliability of information.

Advice!Before writing your own business plan (for a restaurant, beauty salon, car dealership, hairdresser, kindergarten, atelier, cinema, production, pharmacy, clothing store, bridal salon, bridal shop, flower boutique, etc.), you can look at similar documents in internet. And sometimes, if we are talking about typical ideas (a business plan for a movie theater, flower shop, atelier, pharmacy or clothing store), you can even download ready business plan, correct the data and create a presentation based on it.

Analysis of the market situation

First of all, competition is considered (a very important aspect when presenting a business plan for a restaurant, car wash, clothing store, bridal shop, flower boutique, atelier or hairdresser, if we are talking about a large city).

Then they talk about customer interest in a product or service. For example, it is hardly advisable to open a beauty salon, restaurant, clothing store, hairdresser, wedding salon, pharmacy, or car wash in a village with a small number of residents.

However, here it is advisable to open production. Opening a flower shop is preferable if there are no similar companies nearby.

But to open a clothing store, preferably next to competitors, since the target audience prefers to visit several stores located nearby at the same time in order to optimal choice products.

Brief Marketing Strategy

You need to provide information on how to promote a product or service. For example, advertising a beauty or wedding salon on the Internet or distributing stickers on the street to advertise a car wash, and so on.

It is recommended to use free or inexpensive ways to promote the idea (in particular, this applies to - a clothing store, flower shop, car wash, restaurant, pharmacy, atelier, hairdresser, beauty salon, wedding store, etc.): positioning on social networks by creating a community creating announcements on message boards.

The total amount required to implement the project

Should be adequate - for example, a loan for a hairdresser or flower shop cannot be higher than for a beauty salon or bridal salon.

In some cases, equity participation in the implementation of the business plan, directly, of the audience to which the business plan is positioned may be assumed.

And participation can be expressed in any form: provision of premises (for example, for a pharmacy or hairdresser), assistance with labor resources for manufacturing enterprise and so on.

Project participants

It is preferable if there are persons recognizable to investors among the team implementing the business plan. This will increase the degree of trust in the project and its participants.

PR will also be relevant - if someone who has credibility with investors recommends someone from the project implementers.

Terms of return of loaned funds for the implementation of a business plan and conditions of return

Investing is risky. And the investor should receive maximum guarantees and benefits in case of successful project implementation. In this regard, it is important that the deadlines are minimal, but adequate.

For example, in order to return the loaned funds after the implementation of a flower shop business plan, it takes 6 to 12 months. You also need to immediately announce the terms of investors' remuneration - the percentage of profit and the duration of the receipt of deductions.

Visual design of the presentation of the business plan

The presentation is usually created using Microsoft Office tools - Microsoft Power Point. However, you can use other programs that allow you to create slide by slide. As mentioned above, when the structure of the presentation was considered, there should be at least one slide for each significant presentation issue.
If goods are positioned and there are finished products, they must certainly be brought to the presentation. So the presentation will turn into a tasting, and investors will understand that they are not paying for air. So, consultants of many companies involve visitors in the presentation, giving them product testing. If, for example, a studio project is proposed, then you can invite models to show products.
You can apply visual graphics using a whiteboard or whatman paper.

Advice! When the presentation is over, potential investors are encouraged to donate discs with the presentation and business plan. Then they can read the information again when they have free time.

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