Even wrote an article on the channel or. How do I deal with situations like this

Hello, dear readers of the SEO-Dilettante blog. Very often, inspiration for new articles comes to us from life. And not giving a damn about the plans that you announced the other day, you sit and write a new article in response to letters from readers.

In less than a month, several people contacted me with questions about what to do when the blog is over a year old, or even several years old, several hundred articles have been written, but there are no visitors from search engines. To be more precise, there are visitors, but either not in the amount we would like, given the age of the resource, or not for those requests for which you need - a non-target audience.

Now, when search engines make increased demands on web sites, and promotion becomes more and more difficult every year, you try to squeeze the maximum out of every page of your site. Therefore, the topic of writing high-quality content, the topic of article optimization is very relevant and in demand.

Starting a blog isn't tricky. It is much more difficult to maintain it, site administration requires not only time, but also certain skills. When you want more visitors, especially from search, it's not enough just to write a new article, you need to manage to write it so that it gets into this very search, and even in the TOP 10. About HOW to write such articles is a topic for a separate publication, and I already, now I will try to answer the questions of what to do when the blog is full of articles, but there are no visitors from the search.

Naturally, we are talking about a site that did not fall under any search engine filters, and the problem lies only in the content.

So what am I doing to analyze the site's content, find problem areas and fix them.

At this stage, it is very important to understand your target audience... For whom the articles are written, should be clearly formulated among similar ones, the topic should be precisely defined. I often pay great attention to this, because I believe that the correct positioning of the site gives more than 50% of the success of the resource.

Google documents will help me in my analysis, it is there that I create a new table that will help me analyze blog articles, of course, you can use Excel for these purposes.

The table will consist of several columns:

Article title + link (if the title of the article in H1 does not match the title of the page title, then it is better to make separate columns for two different titles).
The size of the article, the number of characters with and without a space (you can skip this parameter).
The semantic core of the article, up to 5 (up to 10) of the most frequent words in the article.
How many times are in the article
Relevance of the word
Percentage among significant words
Key phrase by Wordstat. Yandex
Number of requests per month
Site position for this request in Yandex
Site position for this query in Google

The data for points 2 to 6 will be taken from the SEO text analysis service. Points 7-8 in Yandex, points 9-10 can be checked in any of the automatic promotion exchanges. I have been working at MegaIndex for several years, I wrote about it, in general it suits me, so I will use it.

So, as an example, I took a few recent articles from my blog and analyzed them.

For the semantic analysis of the text, I used the site istio.com, the first decent one that came across in the search. You can use any other resource for content analysis. For example, at first I used advego.ru, but I came across the fact that in one article the name of the organization was mentioned only once, and the service provided information that the word occurs twice. At the same time, the search on the page did not find anything, not even a single root word. So my faith in Advego service was shaken.

You can see what I got by following the link to the table.

The most difficult thing when analyzing texts was to analyze correctly semantic core articles (column C), highlight the main keywords and select key phrases for them that people use when searching for the information they need (column G). At this stage, you need to be able to turn on your imagination, be able to reason.

If it's hard for me to imagine how other people can search for what I am writing about, then in such cases I select the most important word characterizing my article, type it into Wordstat. Yandex and begin to thoughtfully read each key phrase that Yandex service shows me before until I find the most appropriate one in the meaning of my article.

For example, for the article "Lightbox on HTML and CSS3 without JavaScript and jQuery" I indicated only one word lightbox, and I found out that users most often search for lightbox directly for some CMS, or jQuery script. My article does not cover the topic in such a context, so I began to carefully read all the key phrases that the Wordstat service issued until I found those that would fully convey the topic of my article.

As a result, I have identified three phrases:

lightbox + for site
html lightbox
lightbox css

which I indicated in the table in column G.

Thus, for all the articles I have analyzed, I have selected key phrases to which each of the articles answers, naturally, in my subjective opinion.

As a result, in column G, I got a list of key phrases that I could use to promote my blog in search. But it is necessary to find out how much my articles correspond to key phrases according to the presentation of search engines. This must be done because in my opinion, it makes no sense to start promoting an article, linking to it if it is not in the TOP 100.

Therefore, I checked the positions of the blog against the existing list of keywords. As I wrote above, I used the MegaIndex service. Columns I and J were checked.

In the same place in MegaIndex, for each request, you can once again view the semantic analysis of the entire page:

It is curious that for some positions the pages do not reach 50% in terms of being optimized for a specific query, while being in the TOP10 for this query.

Also in my table there are articles, in the text of which some words are not found, while the article is in search.

What does my table give me?

Here are just a few things that are convenient for me for further work:

I immediately see the title of the article, with or without keywords.
The semantic core of the article (the most frequent words in the article).
How much the first and second match the keywords found in the Yandex service.
The number of requests per month, the data, although conditional, gives an idea of \u200b\u200bhow popular this or that request is and can bring new visitors to the blog.
Where is the blog located for the required queries.

Based on this analysis, I make a decision with which articles can be worked on further, which can be promoted in search, which need to be further optimized.

So, after analyzing 5 articles of my blog, I made the following conclusions:

3 out of 5 articles are already in the TOP for some queries.
To get to the TOP, the presence of keywords in the title is more important than in the text itself.
On the first article about you can put several links with the desired anchor from your own blog, this can help to raise the article in the search at the expense of internal resources.
Dilution of text with HTML and CSS code, as in the article about Lightbox, does not prevent the article from being in the TOP, i.e. you don't have to worry about it.
The request that I have selected for the third article is a commercial one, and will be suitable if I want to attract potential customers to provide promotion services in in social networks... In this case, the article can be modified, you can add links from your own blog, or find an opportunity to add links from other resources.
The fourth article has too low positions, and the amount of possible traffic is not so impressive that I see no reason to pay much attention to it, although I do not exclude the possibility of further work with this article and in general in such cases.
The fifth article is quite specific, has a narrow topic in which I am not a specialist, I know the topic only at the level of preparing the site for promotion, so in my case I also do not see the need to pay more attention to it.

But in any case, no matter what results I get, and even when the article does not require much intervention, I always try to put internal links on my articles with the anchors I need.

I hope my experience will help you to correctly evaluate your content, find your keywords for it, draw conclusions and make the right decisions.

Good luck in promoting!

Some texts are read with joy - they flee from others. Why is it so unfair? Because any article is not only a set of letters and thoughts, but also a whole system of traps and requirements. Traps for attention that the author sets and the requirements that the reader places on the material.

Does the reader have requirements? Full. A person may not even be aware of them himself, but a clever subconscious mind is clearly aware of these requirements. As soon as you start to break them, the subconscious mind gently tugs at the person's sleeve and says, "Get out of here."

Today we will tell you about why your text can start spitting with more. We will explain how to get people to finish reading your opus. And even better - put Like and told a million friends about what a sweetheart you are. So let's get started.

List of crimes against the reader and the text

You are ordinary and boring... You write all sorts of obvious things that a hundred million authors have already written before you. You started a copywriter's blog and are writing some kind of chewed-over rubbish on the topic "how to become a copywriter."

Or you are the owner of the largest pillow factory in the world, and on your blog you have a thousand articles about what you need to sleep on pillows and what there are feather pillows, but there are not feather pillows. Just an avalanche of useful and important things, you know.

Do not turn into a mumbler who babbles something boring and boring. Even the text on the home page of the site or an article about pillows can be written in such a way that people smack their lips with happiness. And they asked for supplements.

Learn to look for new facets where, it would seem, they do not exist. It is interesting to write about any business, even the reasons for the appearance of blisters or the device of a bulk tanker.

You are lying to the reader. Or - cringe.Let's say you screw something like "". Do you know what will happen next? And then the potential client sits down and thinks "Well, it seems like company N is our leader, and the second is M, and this one is X, I don't know at all." Bottom line: even before the start of cooperation, you lost a potential client.

Believe me, in the era of Google and Yandex, it is extremely easy to check any information in two clicks. You will not charm fools with your lies (they do not care about your peacock's tail), but you will scare away smart ones. If you write informational texts - the same principle, just different options for lies.

You covered everyone with mud. Competitors, opponents, contractors. Your material clearly shows an aggressive attitude, a desire to trample and subvert. People rarely like to read such things. And it doesn't matter if they read the product description or the article about the best smartphone for 5 thousand rubles. The negative is repulsive.

You are winding up the signs. You pour water with tubs. Instead of "We deliver across Russia" you write something like "Prompt delivery of goods is carried out by our delivery services throughout the territory Russian Federation: to all districts, republics, regions and regional centers. "

Ay, gentlemen! Stop praying for yourself and sacredly believe that "my text will be read, even if there is heresy." Will not. And that's all. The end. You don't even spend a person's money, you spend much more - his time. No benefit.

This will not be forgiven.

You draw conclusions for the reader. "So the facts are clear -". "Now you understand that if you eat three kebabs a day, you will grow a red beard." There are plenty of such idiotic conclusions in many texts. Some authors believe that since they are writing an article, they have the right to manipulate the opinion of the reader.

Do not do like this. The reader has his own point of view. If you have not brought concrete arguments, then if you please leave the categorical conclusions to yourself. It is unpleasant for people when they draw conclusions for them on the basis of vague guesses and left-wing facts. Leave. And they will stop believing.

You wrote a sheet of text. Crime out of crimes. They turn over huge paragraphs or, in general, all in one piece - and are touched by their creation. Yes, even if you cram the composition of the medicine for leprosy into such a text, not everyone will undertake to read it.

People. Not. They read it. A sheet. Generally.

Click the mouse and go. Massively. Look at our paragraphs - they are small, neat. If we see somewhere that the paragraph is "swollen", then we urgently rush to shorten it. This is already a phobia, but the phobia is correct. You need to purchase the same one.

You are too persistent. This item applies to selling texts. You don't just sell it. It is one thing to give benefits and advantages, but to leave the right to a person to choose, and another thing to spin around and impose. The first is normal, the second is frightening.

You make an elephant out of a fly... Another mass illness of the Network is to talk about any minor nonsense with special pathos. “Our employees wear blue overalls, and therefore it has a tremendous impact on their performance. Psychologists have proven that it is blue overalls that can lead us to the leaders of the industry. And this growth is already evident! "

No matter what nonsense you read in commercial texts and informational articles. "The paper clip device occupies the minds of millions of people on the planet, let's talk about it in 30 sheets." There is no clear advantage - silence. No interesting story - silence. No need, sorry, do not collect cream on g **. They are not there.

You don't believe in what you write. Do you know why, while others are pennies? Do you think that good copywriters are better at PR and do not hesitate to demand adequate money for their work?

This is partly true, but not only.

Good copywriters know how to love what they write about. And believe it. People feel whether you believe in what you write and whether you love it. The problem with low-grade copywriting is that the stock of orders does not allow you to stop and think. Doesn't give time for full love.

A good copywriter is always looking for something to love what he writes about. He merges with the proposal and believes in it. And bad copywriters simply imitate interest and love. Since there is neither the strength nor the desire for a thorough imitation, the reader immediately sees through it. As a result - zilch.

You forget about the convenience of the reader or ignore his wishes.A simple example is a description of a flashlight device. A bad copywriter will write "the flashlight is being charged by charging cells." And that's all.

Think for yourself - did he mean batteries or accumulators? And if the batteries, which ones? And if the batteries, then what capacity? And is it possible to recharge these same charging cells?

All questions are answered with silence. The copywriter is already flying on. He has no time.

You should always think about the reader, ask yourself “Is everything clear to a person? Will the reader be able to make the right decision on the basis of my data, won't something stop him? "

In marketing, there is such a rule: it is necessary to reveal the answer to the question "What happens if I press this button?" In practice, this means that a person must clearly understand what will happen if he takes an action.

The correct answer looks like this:

You press the button
A form to fill out will appear
After filling out, the manager will call you back and check the correctness of the data
Payment and receipt of track for tracking
Delivery by the specified date
Checking all purchase characteristics
We will give you a discount on your second purchase, because you are now ours!

Wrong - like this:

Press the button - we will bring green panties with polka dots

We, of course, exaggerate, but the essence is clear. They kept silent about batteries - they lost 10% of buyers. They did not show the price - another 10%. They kept silent about water resistance - another 10%. In the end, we lose everyone and sell to ourselves. Whisper.

The same applies to ordinary informational texts - the more incomprehensible, the less readers will remain under your banners by the end of the article.

You are Leo Tolstoy's nephew... The great count knew how and loved to stretch one sentence into half a page. In one of his sentences, you can easily fit the complete biography of some average king. The time was boring, Lev Nikolaevich's name was loud, so they read it anyway.

Now is a different time. where thought hides and twists, they do not like. They are hated. Fast food rules our century. It is necessary clearly, quickly and clearly. Try to imitate the count, you will lose everyone.

Epilogue

Anyone who does not believe in the power of the text will never be able to fully communicate with people. Don't think that you will be read only for your beautiful eyes. Will not. Let's say more, now the question "Why don't they read me?" Today very many do not read, the majority do not.

Now the question is “What can I do to be read?”.

Do you feel the difference? To sink into the soul of the reader and start a conversation with him, you need a lot. You need to be as comfortable as your favorite blanket. Slightly cute and funny, like a labrador puppy. As unexpected as the DPRK's policy. As understandable as a drawing of a mop. Etc.

Learn to understand the reader, learn to be useful and interesting for him, and then many doors that have been closed until now will open for you. Checked.

Good for you!

P.S By the way, what do you know when writing texts?

Send message

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In the language of the average modern person, there are a lot of words that are not prohibited by linguists, but irritate the ear. And most often these words turn out to be really illiterate, and the person who uses them, pronouncing them, also looks like that. So, we deal with errors in oral speech.

The fact is that the expression "has a place to be" is grammatically incorrect. It was formed due to the unsuccessful addition of two bureaucrats - "has to be" and "takes place". To speak correctly, it is necessary to remove the word "to be".

The Russian verb "is" is an analogue of the English to be. Its use in Russian looks like a bad translation from English. And although this word is practically not needed in Russian, it has quite a lot of fans. Suffice it to compare - "This school is the best in the city" and "This school is the best in the city" to understand that even without the absurd "is" the meaning remains, and the proposal looks much more humane.

Another common cliche that enslaved our language came from documents. But only now it can be found in almost every article, even in correspondence. “In this case” can be replaced with “in this case”, and “there was a mistake in this text” write “an error was made in this text”. And it's better to do without index words altogether: without them, written speech looks cleaner.

There is a word “with regards to” in the Russian language, and its use is not prohibited. But this form is considered outdated and colloquial. Instead of “concerning” we use the phrase “concerning” or “concerning”.

“The subscriber is currently not available” is the first thing that comes to mind. This expression, if you are not an answering machine, it is better to refuse. This word can be easily replaced with the adverb "now", and bureaucracy has never adorned oral speech and texts.

The word "extreme" has traditionally been used in the lexicon by people whose profession was associated with a risk to life. Astronauts, pilots, climbers and submariners deliberately avoid the word "last", fearing that "last time" really does not become the last. They can be understood. But at some point, the word "extreme" began to be used by all and sundry. Here is such a strange philological tendency.

So how do you get bored right? In Rosenthal's handbook, you can find the remark that it is true to say with nouns and pronouns of the third person: to miss someone / what. But in the first and second person will "miss someone": for us, for you. But "to miss someone" or "to miss something" is impossible - there is no such phrase in the Russian language.

In the Russian language there really is a verb "to resolve", but it can only be used in the meaning "to decide for some time." For example, solve a problem and quit. But today, more and more often the expression “let's solve this issue” is used in the meaning of “solve the issue”. It's wrong to say that. This is jargon, as is "tell me for him" in the meaning of "tell me about him." In a cultured society, such phrases are not used.

Another common speech mistake is “pay for the ride”. You can pay for travel, but you can pay only for travel - prepositions are unacceptable here, since, according to the rule, a preposition is not needed with a transitive verb.

Perhaps everyone has heard "as a proposal to take a sitting position, awkward" sit down. " For some reason, the word "sit down" is associated with the criminal world and prison. But the verb "sit down" has a specific lexical meaning - "to sink on bent legs" or "to sit on something somewhere for a short time." Therefore, the correct option is "sit down, please." And only so.

If you need to ask someone for a loan, it is correct to say "can I borrow money from you?" or "lend me money." But you cannot ask another to "borrow" money for you, since "borrowing" means taking on loans. In other words, for those who ask to "borrow money before paycheck", you definitely do not owe anything.

Today, the Internet has gone beyond the Internet, and not very literate girls have come to the Internet, who use words with diminutive suffixes. "Little man", "sadness", "yummy", "wine", "dnyushechka" - at home, of course, it is not forbidden to talk like that, but in a company or at work it is not worth it. These words are outside of literary norms.

We have released a new book, “Content Marketing on Social Media: How to Get Into the Heads of Subscribers and Fall in Love with Your Brand”.

Most copywriters are ass-handed. Even if you draw up a detailed TOR, tell in detail what to write about and what you want to see, you still run the risk of getting a terrible text. Instead of good and interesting material, the scribe will give something completely different. Therefore, sometimes it's easier to do everything yourself.

If you are not a writer at all (or a beginner) and you suddenly wanted to file a bomb article, but it is not being written - read on, there will be examples, algorithms, explanations on how to write an article correctly, and that's all. There will be no magic formulas backed by research and A / B testing, only personal experiencefrom which you can learn something for yourself. If you are a budding blogger, read it too, because a blog is not a sinkhole where you can pour your stream of consciousness. It is a platform for interesting and good content. And you want to do just that anyway.

Algorithm for writing an article

You have collected your thoughts, created a file in the "Word" and are ready to start. And then you have an existential crisis - you do not understand what to do with your future article: what and how to write about, which presentation method to choose, where to start. This is because you started off the wrong way. First you need to prepare. Let's see how to do it.

Analysis

The first rule of writing an article: work with the text begins even before you have written the first line. First you need to analyze everything: decide why and for whom you are writing material, what result you want to achieve and how you are going to do it. Answering these questions means cutting off all unnecessary things and starting to work on the target audience.

This will help you understand in what style to write and if you can use professional terms. After that, you can sketch out the future structure, decide on the presentation and do a lot of other useful things.

Examples of analysis when writing an article

Writing an article for a brokerage company blog.

For whom:potential clients who understand the topic at a basic level; professional brokers, analysts and sympathizers.

For what:tell about current trends in the market and how to use them for your own selfish purposes.

Result:confirm expertise; prove that employees of the company can be trusted with their money.

How we achieve the goal:we give arguments and analytical calculations; we advise you to contact professionals if you lack knowledge and experience; we use basic professional terms, more complex ones are explained separately.

Let's go through each item

First, we define our target audience. It consists of two large segments: professional colleagues and potential clients of the company. The first will appreciate the material only if it is useful and relevant. They want to gain new knowledge that will be useful in their daily work. The latter are unlikely to follow the instructions from the article on their own, they will simply understand that you understand the issue and are more willing to trust you with their money. Let's move on to the next point.

First, we determine the “reading value” of the material ˜– what will those who click on the link get and spend some of their time on the article. This is important because no one will read a text written for the sake of the text itself. People need benefits: advice, examples, theory, in general, something that they use in their own life and work.

Next, we define the purpose of the company. It can be anything: increase the number of hits, increase brand awareness, confirm expertise. The main thing is to have it. Readers don't want useless text, but neither do the company. What's the point of spending money on writing articles if the exhaust from them is zero?

The last block brings everything together and helps you decide on the tools. We have already learned the target audience and set goals. Now you need to understand how to achieve these goals. In our case, we need to do two things: prove expertise to colleagues, and advise clients to turn to professionals. To reach the first goal, we need to find fresh, relevant and useful information. To achieve the second, you need to submit this information in an understandable and convenient form, because potential clients have different levels of economic literacy and this must be taken into account.

If there are complex things in the article, they should be separately explained on the fingers. What is obvious to a professional is completely incomprehensible to a beginner. At the same time, you should not completely abandon the terms, you just need to apply them carefully and with care for the reader. Example: “... volatility has increased - the difference between the highest and lowest asset prices. Their cost fluctuated within 7% ”.

All of these things are easily transferable to any topic. If you're writing an article for a beauty store blog, target a female audience of almost all ages. Review new products, or detailed instructions with screenshots and videos. Mention products sold in your store, but no fake ads. Do not use English words if you can not. Make an easy-to-read and interesting article for everyone, and don't forget the fun - your audience doesn't want to read textbooks.

An important point: it's best to write everything down. If you keep all the analytical calculations in your head, it is easy to miss something. And you can always go back to the entry at the beginning of the document to check if you are off course. Better yet, write everything down on a piece of paper in beautiful handwriting. It helps to remember everything at once - the effect is the same as from the notes. If the student is not stuck on the phone on a couple, then he remembers the content of the lecture for at least a couple of hours after its end.

Making the structure

What to write about, we have decided, now we will figure out how to write. To make it understandable and convenient for the reader, you need to carefully pack your thoughts into blocks and paragraphs - this makes the text easier to read. This will help you sort things out in your own head and the head of the reader. Well, it's also easier to find the information you need.

The structure of the text does not obey the rules and formulas, only common sense... If the format allows, go from general to specific. Let's look at an example of developing a structure when writing an article: let's try to sketch out a plan for a material about a neural network.

Article outline

Introduction.
What are neural networks?
How do they work?
What are they and where are they used?
How will they be used in the future?
Conclusion.

In my opinion, everything is logical: we start with general concept and gradually delve into the topic. Use headings for each separate block of meaning, do not combine them if you can do without it. Let's look at the example above: you can talk about what neural networks are and how they work in two different blocks. And this cannot be done with classification and application - these things are tightly tied to each other.

If you are writing instructional material, describe the actions in chronological order, one by one. At the same time, try to make each point independent from each other so that the person can return to it and not get confused.

If this is a compilation article, then everything is even easier. The blocks are almost always independent of each other, so arrange them as you please. If this is not your case, write about the important first, and then about everything else.

Let's summarize

In general, the main thing is logic and common sense.

We write

After you understand the structure, write. Write as it is written, but keep a couple of important things in mind:

One paragraph, one thought. This is the same principle as with blocks. Don't try to cram everything into one poor little paragraph at once. He will feel bad - he will swell and feverishly explain to the reader something incomprehensible. The latter will definitely not appreciate it.

Cling thoughts to each other. The end of the previous thought is the beginning of the next one. It is easier to give an example here: “… the most popular type of automatic transmission is a torque converter. The torque converter transmits the torque with the help of the oil flow rotating the turbine and the reactor wheel ... ".

Don't sit too long. Try to write well right away, but don't sit for an hour on one sentence. If it didn't work out cool the first time, move on. Everything will get better at the next stage.

You have finished writing the text, but it is not ready yet. Now the material needs to be sanded and polished.

Editing

It's even harder than writing material. It is necessary to correct errors and inaccuracies, to clear the text of unnecessary elements, bring it into a readable form and add everything that you missed. Let's deal with each item:

Errors. Everything is clear here - you can trust yourself or use the verification services. I like most of all"Spelling" but it is paid. For 0 rubles, the text.ru verification service helps to do the same.

Superfluous. The first edition of the text is always a stream of consciousness that needs to be streamlined. To do this, we proofread the text and ask ourselves how it can be shortened without sacrificing meaning. Distracted but illustrative example: “Application is configuring the system” is abbreviated to “application is configuring the system”. The meaning was not lost, but it became easier to read. Many people advise to drive the text into the Glavred service, but if you are not a professional lyricist, it will only confuse you and make you hate the whole world. Therefore, just trust your intuition. You also need to remove duplicate information, and make vague wording clear and sharp.

Structure. Once again we go through the structure: check the division into paragraphs, insert additional headings, if appropriate.

Lost. It’s hard to give out all the information you need the first time. Something is forgotten, and something is invented only later. We need to compensate for these losses. Example: You are reading a text and suddenly remember a thought that sneakily eluded you or come up with a cool new example. All this needs to be added.

Done!

Now the text is over. It remains to place the material on the site, add photos, graphs, tables or videos.

A few words about optimization

“Okay, how, for example, do you write an SEO article? What if you need to monitor the spam content, water content and uniqueness of the text? What if you need to enter completely wild requests? " - ask those who want traffic (all). Do everything the same. Yes, you have to spend more time, but this is a completely doable task.

Any text should be optimized for search engines. Because quality content can bring you a lot of traffic and customers. If you really want to, you can generally write articles "based on real events" - search queries. At SEMANTICA we call it "".

Always think about the reader. Don't write hard, you are not a writer. Don't write text for the sake of text, make it useful. Use personal experience, but do not turn the article into an "expensive diary": instead of the material about "how I went out with Andryukha and visited 15 bars during the night," write "15 bars in district X: an overview and delightful stories."

Use examples. Everything is simple here - abstract concepts are difficult to try on yourself. If you write about something, tell us how it is used in real life: “The power of the heater is XX Watt - this is enough to warm a standard room in XX m2 ".

Be original. Don't squint under someone. Write as it is written, all these recommendations leave enough room for creativity. The main thing is not to overdo it and do not make your Opus Magnum about everything from the blog article. First useful information, then everything else.

Outcome

It was difficult, but we figured out how the article is written, found out the basic rules for writing interesting material and saw how everything works with examples. The main thing is to think over the future opus to the smallest detail, optimize the text and double-check it ten times. Analyze the target audience, decide why you are writing at all, think over the structure and edit the finished article. Ideally, you will have good material that is fun to read. And if you optimize the text correctly, you will get traffic.

13.07.2010

No, no one argues - your article is unique. If only because you haven't slept for two nights already, you thought about the topic, made a plan, forced out the headline, selected material, wrote paragraph by paragraph. Your text has been suffered and tortured to last pointand you are deservedly proud of it. Each article is unique in its own way. But we are now talking about a slightly different uniqueness. About uniqueness from the point of view of search engines.

So, for an article exchange or for a customer, we need a unique article. That is, not a single phrase in your text should coincide with the text already available on the Internet. Only such text is valuable for seo, only such an article will be skipped by checking on the exchange.

It's impossible!

Quite possible. It seems to you that so many texts have already been written and rewritten in Runet that an article about plastic windows or Forex simply cannot be unique, some offer will definitely match. But this is not the case. Just as mankind has been creating unique melodies from seven notes for many centuries, so it is possible to create from thirty-three letters unique text... This fact has been verified personally - for a year now my students of the Beginner level copywriting course have been rewriting the same text. And they post it on the Internet. And each new student sends me a unique rewrite, although the count is already in the hundreds. Note, they rewrite the same text in their own words! So everything depends only on you. If you write "honestly", without peeking anywhere or borrowing from anywhere, then your text should be unique.

At-risk groups.

There are so-called risk groups. These are topics in which it is difficult to write a unique article just because you simply cannot freely retell some of the sentences. You cannot rewrite quotes from laws in your own words. Especially, you can't change the recipe for the dough or the instructions for laying the flooring. If you're an aspiring writer, try to avoid such problematic topics. If you write a text to order and you do not have much choice, try to avoid direct quotes, state the essence in your own words, paint the recipes in as much detail as possible.

Check and check again.

Always check articles before listing them on the exchange. Even if you are one hundred percent sure that you wrote the article yourself, without peeking anywhere, check it for uniqueness before sending it to the exchange. Perhaps some catch phrase will seep into your text and deprive you of your cherished rating points. It never hurts to play it safe. There are quite a few services on the Internet for checking texts for uniqueness, including free ones.

Program from the exchange www.textbroker.ru. Can be downloaded to a computer, runs as an application. You can insert your text into it or upload a text file. The easiest way is to simply copy the article to the clipboard and paste. The program will "think" for several minutes, after which it will issue a verdict. If the article is not unique, you will be shown a list of sites with which there are matches. Visit them to find out the reason for non-uniqueness, find those same fatal phrases and replace them.

Relatively new programwhich is still being tested. It is more specific than DCFinder, it not only gives a verdict, but also shows the percentage of uniqueness. It is not necessary to strive for 100 percent, 97-99 is also a good result. The program allows you to edit the text right inside its window to immediately re-check it. Search history can be kept. The program also provides links to sites with which the text matches. More comfortable overall.

Gives the percentage of uniqueness of the text and its own verdict about its sufficiency or insufficiency. Highlights matching phrases with color, shows the address and percentage of matches.

So what to check?

It is better to download several programs and check at least two for the purity of the experiment. Remember that all programs need Internet access to work. You cannot check the program "Plagiat.ru", as it searches first of all in the bases of abstracts, and you are not students who need to hand over the work downloaded from the Internet.

What if the text is not unique?

If you are firmly convinced that nothing was copied from anywhere, and the program accuses you of plagiarism, do not rush to break with copywriting. Determine which phrases are matched, take a look at the sites, links to which the copy search program will give you. Get rid of catch phrases, quotes, recipes. Check again on copies, and, having received confirmation of uniqueness, send for sale.

Good luck!

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