We try ourselves in the art of airbrushing. Premises (airbrushing: working area) Airbrushing business plan

• Workshop equipment
• Tax system
• Permissions to open

For a creative person who knows how to draw at a professional level, as well as having an entrepreneurial spirit, there is a great idea for organizing his own business - to create an airbrushing workshop.

Airbrushing is a peculiar method of drawing a picture on various surfaces with liquid or powder paint using compressed air, using an airbrush for this. It is used for the purpose of applying paintings, painting textiles and walls, retouching photographs, body art, painting nails. Recently, this method has been used in order to apply drawings to cars, motorcycles. By spraying paint on surfaces, you can achieve smooth transitions in color, volume and reality of the image. After the paint has dried, the drawing is covered with several layers of fixing varnish, it becomes indelible.

Step-by-step plan for opening an airbrushing workshop

1. Drawing up a detailed business plan.
2. Search and conclusion of a lease agreement for premises.
3. Registration of a business entity.
4. Search and purchase of equipment.
5. Hiring employees.
6. Advertising campaign

How much money is needed to start a business

Initially, you need 12,000 - 15,000 US dollars to start. These funds will be required:

• for renting a workshop, the room must have an exhaust hood and good lighting;
• company registration;
• purchase of equipment and consumables.

How much can you earn on airbrushing

The cost of airbrushing depends on the following factors: prices for painting work and materials, on how complex the drawing is, the untwist of the master.

The simplest one-color drawing will cost the customer from 10,000 rubles. A more complex artistic image on the background, with various small details, will cost from 25,000 rubles. This is the cost of applying a pattern to one part of the car, for example, a fender or a door. Airbrushing the entire car is much more expensive.

Even with a small number of orders, an entrepreneur can earn 60,000 rubles. per month. In order to increase the profitability of the business, it is necessary to increase the range of services, for example, to apply drawings to laptops, computers, interior items.

Workshop equipment

To practice airbrushing, you must purchase:

• airbrush,
• spray gun,
• compressor,
• grinder,
• drying chamber,
• ventilation and air purification system,
• paints, solvents, varnish,
• brushes, rollers and stencils,
• computer with graphics programs.

You will need 700,000 rubles to buy a minimum set of equipment.

What OKVED to indicate during registration

OKVED 96.09 - provision of other personal services not included in other groups

What documents are needed to open

It is necessary to register a business entity, this will individual entrepreneur (IP).

The list of documents is small, and the registration period takes about a week. The state duty is paid in the amount of 800 rubles. In addition, you need to register the company with the Pension Fund and the Social and Health Insurance Fund.

Tax system

In this business, it is better to choose a simplified taxation system (USN), or a single tax on sane income (UTII).

Permissions to open

An airbrushing business does not need to obtain special permits and licenses. It is enough to obtain permission from the sanitary and epidemiological service, fire inspection and local administration.

Airbrushing technology

An airbrushing specialist must have the skills of an artist, that is, be able to draw on paper. He should have his own portfolio with sample drawings. You need to learn skills from experienced specialists, gain experience and create your own archive of drawings, and only then organize a business. You can start a business if you have an artist with a personalized drawing style. This is not the kind of business that can be put on stream, it requires creativity.

Despite the fact that airbrushing is not a seasonal business, it still has a seasonal focus. For example, airbrushing on motorcycles is in demand in the winter season, and on cars in the spring and autumn. In the summer, airbrushes paint the premises of apartments and houses.

In our time, drawing a picture on a car has become very popular, others cast glances at it, and it is extremely difficult to steal such a car, it is very remarkable. In the airbrushing workshop for drawing pictures on cars, besides the artist, there must be a repairer and a painter. Not realizing this, some entrepreneurs save on bodybuilders, as a result, the work turns out to be "slipshod". There is a way out of this situation, if an entrepreneur has his own service station with many specialists, then you can invite an experienced artist to airbrushing.

First, the customer is asked what drawing he would like to see on his car. Next, they make a computer sketch, which allows the customer to see how it will look. If everything suits him, then they begin to apply the drawing. Airbrushing is of two types:

1. When a drawing is applied with one or more paints. Here the background is the main color of the car.
2. An image using several colors, here the background can be not so much the auto color as other shades.

Before applying the image, all defects obtained during operation must be eliminated from the vehicle. Car is sanded with abrasive substances. To apply airbrushing, the artist uses colors of suitable colors. After the drawing is applied, the car is covered with a protective varnish. This makes it possible to maintain the brightness of the image, and if the car does not get into accidents, it will delight the car enthusiast for 6-7 years. Upon completion of the work, the car is sent to a drying chamber, in which the temperature should be at 60 degrees. The drawing process takes from 2 weeks to one month, it all depends on the complexity of the work. The machine on which the image was applied does not require special care, but you should still adhere to some rules:

1. Airbrushing car should be washed after 3 - 4 days, or even after a week, depending on the season.
2. Do not wipe the car with a dirty brush or rag, and even more so use cleaning agents that can cause damage in the form of scratches.
3. It is necessary to clean the surface of a car in special car washes, where washing is performed under high pressure.
4. To keep the applied composition longer, you need to use special aerosol products.

Drawings are applied not only to cars or motorcycles, but also to mobile phones, computers, textiles, in body art, on nails, that is, the scope of application is quite wide. And also wide the sphere of income related to cars.

Many associate airbrushing only with cars or motorcycles, partly this stereotype is formed by the airbrushing studios themselves, examples of finished works of which are completely depicted on expensive cars. For this reason, people find “airbrushing training courses” not a very suitable activity for them, which will never be useful to them, and they do not even know how many opportunities they are missing out on.

In 2010, the school-studio of aerography "Exstudio" reached a new level of education, as evidenced by the international quality certificate of the Japanese company Anest Iwata.

Our studio of aerography "eXstudio" has developed its own unique training program, which significantly expands the scope of aerography. After completing the courses, the acquired practical skills will allow you to find an interesting and well-paid job or improve your professional qualities.

The cost of airbrushing courses includes a professional Japanese airbrush Iwata HP-CS, which remains with you after training!

The cost of the aerography course is - RUB 25,000

Course "Twice a week"

This training program involves attending aerography courses twice a week, except Saturday and Sunday. This training program is suitable for residents of Moscow and the Moscow region, who can devote no more than 2 days to airbrushing training. The airbrushing course also takes 15 lessons, but the attendance of the courses lasts 1.5 months.

The cost of this aerography course is - 30 000 rub.

Weekend Study Course

This training program is suitable for people who work a standard work week and have only two days off for training. This training program also includes 15 lessons, but they are held on Saturday and Sunday every week.

The cost of this course is - 30 000 rub.

"Pay by day"

Payment for classes is carried out on the day of their attendance. The price includes all consumables (paints, stencils, materials for surface preparation).

* Calculations use average data for Russia

150 000 ₽

Initial attachments

200 000 ₽

50,000 - 70,000 ₽

Net profit

6 months

Payback period

The demand for airbrushing, like other auto services, is growing along with the constant increase in the car fleet of Russians. However, airbrushing as a business has one advantage - you can paint not only cars.

Currently, airbrushing is a fashionable direction of car restyling and captures new directions. For example, airbrushing on tires, laptops and mobile phones, skateboards and in interior design is gaining popularity. Airbrushing is rightly considered one of the most promising types of business: having mastered the technique of airbrushing or hiring a qualified master, a novice entrepreneur can start his own business practically from scratch and earn money from the very first months.

Why is it worth opening an airbrushing studio

According to the traffic police, over the past 10 years, the car fleet of Russians has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for the provision of various auto services is growing.

The car service market is developing and offers customers new types of services. Recently, airbrushing of cars is gaining popularity - a method of applying images to a surface using liquid and powder dyes. The growing demand for the services of airbrushing centers is due to the fact that:

airbrushing provides a vehicle with a personality that protects it from theft. Oddly enough, but airbrushing is recognized as a very effective anti-theft means.

any car that has been airbrushed becomes a piece goods. Its sale value increases by 15%;

the ability to emphasize the design of the car, decorate it or hide any surface damage;

wear-resistant surface. The technology for making drawings involves the application of a special protective polish, which prevents the occurrence of scuffs and scratches under minor mechanical stress.

In addition, the high demand for airbrushing has spread to other areas. Today airbrush services are used by owners of various establishments (cafes, bars, beauty salons, etc.), as well as owners of private houses. Airbrushing is used to decorate not only cars, but also computers, mobile phones, furniture and walls.

When planning to open your airbrushing center, you must take into account that, firstly, it would be more expedient to do this in a large city, and secondly, you should immediately find an airbrush artist with work experience and your own style. All potential consumers will be interested in the services, focusing on the master. Therefore, choosing a master is not only the most important, but also the most serious task. A great start for a garage business - if you're the airbrush artist. Then, if you have the skills and a garage, you can open a business with minimal investment.

The main income of the airbrushing center is formed from the artistic painting of cars. However, many studios provide additional services, for example: airbrushing motorcycles and helmets, house facades, interiors, computers and laptops. Recently, airbrushing of car tires is also gaining popularity.

With a sufficient flow of clients, it is possible to recoup a studio within 4-5 months.

If you want to start a profitable business with minimal investment, then an airbrushing center may be the right option. The table summarizes the key advantages and disadvantages of an airbrushing center that should be considered when planning a business.

Advantages and disadvantages of opening an airbrushing center

Benefits	disadvantages
growing demand for this type of service; relatively small start-up capital; it is possible to organize a business in the garage; the cost of airbrushing on a car may increase depending on the complexity of the drawing and the professionalism of the master; high income	the popularity of business is observed in large cities where the income of residents is higher; the need to obtain certain skills of the artist and have experience with airbrushing; airbrushing is not a cheap service, which can reduce demand; seasonality of business: airbrushing is in greatest demand in autumn and spring

How to start an airbrushing business

First, you need to do a little marketing research: find out the quality of services of potential competitors and what exactly they offer. In recent years, in the airbrushing market, car painting services have been added to the services of drawing pictures on laptops, mobile phones, sports and home appliances, and there have also been proposals and demand for decorating the walls of apartments and cafes using airbrushing. A variety of proposals will make the studio attractive, but still the lion's share of orders will be car painting. It is better to plan the opening of such an enterprise at the beginning of the peak season - they are traditionally considered the last months of autumn and spring.

Before opening an airbrushing studio, you need to assess the demand for services and the prospects for your business. As part of a little market research, you should also find out if you have competitors, what services and at what cost they offer.

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At the next stage of preparation, you must decide who will carry out the painting work. There are two options: master the skills and run the business on your own, or hire a qualified professional. The first option will allow you to save on salaries for employees, as well as "keep your finger on the pulse of the business": better understand the subtleties of work, be more involved in your business. The disadvantages are that not everyone can provide airbrushing services - you should have certain skills and qualities (starting with artistic skills and ending with a sense of taste). Also, the direct participation of the entrepreneur in the production process means that he will pay less attention to the business itself as an activity. From this point of view, the second option looks more preferable. Difficulties can arise with the search for a good airbrush artist: firstly, there are not so many such specialists, and secondly, in order to attract a specialist, you need to offer him a decent salary.

Regardless of which option you choose, you should be familiar with airbrushing technology.

Airbrushing technology

The main types of airbrushing depend on the method of drawing: a stencil with a spray gun, pasting a surface with a finished drawing on vinyl film, or work done by an artist by hand.

The success of this type of business directly depends on the quality of the work performed. The client sees the quality of the drawing and painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.

The technology for performing airbrushing on a car includes the following stages:

Determination of the style of drawing and its location with the customer;

Development of a sketch of a drawing. With the help of a computer program, the drawing is applied to the image of the car in order to visually represent how it will look in reality;

Approval of the sketch by the customer and transfer of the car for drawing. At the same time, it is very important to draw up a service agreement, which will detail the basic working conditions, the rights and obligations of both parties, the technical condition of the car. The signed contract can protect you from various customer claims.

Car surface preparation for airbrushing. It is necessary to eliminate possible defects: scratches, chips, dents.

Drawing a pattern on the surface.

If the image is permanent, the car surface is varnished and polished. If the image is temporary (its service life is from six months to a year), varnish is not needed. After that, the customer can pick up his car.

Thus, painting a car is a long and painstaking process, each stage of which requires high-quality execution. There is another type of airbrushing - digital, which reduces the lead time. Digital airbrushing is performed by a special robot that calculates the curvature of surfaces, creates a three-dimensional model for "fitting" the drawing. In digital mode, the selection of paints and all preliminary operations take place. The car is then placed in a spray booth where the robot paints the image onto the surface of the car.

How to register an airbrushing business

The initial stage of opening an airbrushing workshop is the registration of a business with government agencies. Airbrushing studio is a highly specialized enterprise with a staff of 1-3 people. In this case, it is impractical to register the business as an LLC, because this requires more reporting, full accounting. Registration as an individual entrepreneur is preferable.

So, in order to conduct commercial activities, it is necessary to register an individual entrepreneur with a simplified taxation system (“income minus expenses” at a rate of 15%). Types of activity according to OKVED-2: 96.09 Provision of other personal services not included in other groups. You will also need to draw up documents such as a SES permit, a fire service permit and pay state. fee for registration of individual entrepreneurs in the amount of 800 rubles.

Choosing a site and premises for an airbrushing studio

An airbrushing studio will require a room of 25-30 sq. m. An ordinary garage or a former car service may be suitable. The main condition is good lighting. The room must be equipped with fire extinguishing means, connected to the water supply, drainage and electricity systems. You should also pay attention to the cleanliness of the workshop - there should be no dust in it, since its particles, if they hit the surface of the car, can ruin the drawing. In this regard, it is desirable that the floor is tiled or concreted. You should also provide for a convenient area for receiving clients, where you can discuss sketches and nuances of the order with them.

Renting such a garage will cost an average of 17 thousand rubles.

Location for this type of business does not really matter. Clients make a decision in advance about contacting the studio, which works by appointment.

Purchase of equipment for an airbrushing studio

Equipment should be purchased to ensure production. Modern multifunctional equipment is a guarantee of quality work. The standard list of equipment required to equip an airbrushing studio includes:

Airbrush. This is the main equipment for an airbrushing studio, which cannot be saved on. The airbrush acts like a spray gun - the only difference is the narrow range of paint spraying. The price of Chinese airbrushes ranges from 500 to 3000 rubles, but such an airbrush, by definition, will not be able to cope with its tasks and perform high-quality spraying. A good airbrush will cost 10-15 thousand rubles.

There are two kinds of airbrush models: they are with 0.3mm nozzle and 0.5mm nozzle. An airbrush with a 0.3 mm nozzle is versatile and allows you to apply both large strokes and draw small details. An airbrush with a 0.5mm nozzle is used by most artists to apply backgrounds and paint areas of images that do not require high definition. It allows you to create a gradient and is especially useful when decorating interior images. For initial work, you will need to purchase a universal airbrush with a 0.3 mm nozzle. In the future, you can expand the range or use replaceable nozzles. For example, to decorate smaller details (drawings on helmets, laptops), it is recommended to use a 0.2 mm nozzle. But then it is worth choosing those airbrush models that have the option of a replaceable nozzle of different diameters. Such options are available in the models of the German firms Harder & Steenbeck and Grafo.

Which airbrush to choose? The rating of airbrushes, based on feedback from professional airbrush artists, will help to determine this issue:

Harder & Steenbeck

The choice is wide enough, but with an accurate knowledge of the tasks and your own preferences, it is not so difficult to determine the most suitable model.

Compressor. This device is designed to supply air to the spray gun under a certain pressure, so that the paint is sprayed evenly over the surface. It is very important to choose the right compressor for the airbrush, since it is one of the main tools on which the quality of the applied drawing depends. To choose the right compressor, the following parameters should be considered: performance level (measured in liters of paint supplied by the compressor per minute); maximum pressure value; size and weight (the convenience of working with it depends on the size of the compressor); availability of accessories and parts included in the basic set.

It is recommended to purchase a low-noise compressor with a receiver. The receiver is a small container under the compressor where air is collected and then fed into the airbrush. When the receiver is full, the compressor is automatically turned off. This prevents heating of the compress, which, firstly, has a positive effect on its durability, and secondly, eliminates the likelihood of distortion of the pattern due to heating of the compressor. You should also pay attention to the power of the compressor - it must match the diameter of the nozzle. The cost of the compressor varies between 2-10 thousand rubles.

Pressure regulator with reducer. If the airbrush is not equipped with a pressure regulator, it must be purchased separately. This tool allows you to control the pressure under which paint is delivered. The cost of the equipment is 700-2000 rubles.

Other tools:airbrush hoses, airbrush holder, respirator, airbrush cleaning accessories, moisture remover, mixing containers, brushes, knives, rugs, rollers, stencils, gloves, degreaser.

Paints, thinners, varnish.

All consumables will cost 30-40 thousand rubles. The main costs in this category are paint costs. You cannot save on it. Poor quality paints not only can significantly spoil the result of the work, but also simply spoil the airbrush. Quality paints are expensive, but the result is much different from images produced with cheap paints. When choosing car enamel, it is better to give preference to proven brands and manufacturers, for example, Standox, PPG, Brulex. Thus, the purchase of equipment for an airbrushing studio will cost an average of 50 thousand rubles.

Airbrushing studio staff recruitment

For the functioning of the airbrushing studio, 2 employees will be enough: an airbrush artist and a master who will perform secondary functions: prepare the surface for painting and finishing with varnish, will monitor the serviceability and cleanliness of the equipment. In the future, you can hire another artist to increase the amount of work.

The choice of personnel should be approached responsibly, since it is the work of the master that determines the reputation and prestige of the company. The master must have work experience, portfolio, skills in handling special equipment. Also, art education and experience in graphic editors are encouraged. The salary of an airbrush artist depends on the volume of completed orders, but on average is about 30 thousand rubles per month.

Ready ideas for your business

There are no special requirements for an assistant airbrush artist. The duties of the assistant include cleaning the room, preparing surfaces for painting and other assistance to the master in his work. The salary of such an employee is about 17 thousand rubles.

A manager may be required to establish all business processes. His responsibilities will include keeping records, working with clients, searching for new orders, marketing and so on. Basic requirements: higher specialized education, work experience, understanding of the specifics of this activity. The salary is from 20 thousand rubles. Monthly labor costs will be 60-80 thousand rubles.

If you are planning to save on costs, you can independently perform the functions of one of the positions.

Ready ideas for your business

An excellent option if the entrepreneur himself is an artist. This will greatly facilitate the start. Very often, when opening this business, the question arises, where to learn airbrushing? Today there are many courses for airbrushes. There are even online courses and video tutorials. Many airbrushing studios also provide training services for this skill. There are similar courses and even schools for airbrushing in almost any major city. The cost of training is on average 10,000 rubles. In addition, the artist must be able to work not only on paper, but also in the graphics editors Coral Draw and Photoshop in order to create sketches of images.

Purchase of consumables for an airbrushing studio

The main consumables in airbrushing are paints and thinners. It is important that the studio is always provided with the required amount of materials. In airbrushing, various types of paints are used: water-based, nitro paints, artistic paints.

Water-based paints are harmless, quick-drying and easy to apply. The most popular brands are eXmix and Air Master. The cost is about 200 rubles for 50 ml.

The advantage of nitro paints is that they dry instantly. This allows for a clear drawing. But they are toxic and require a special solvent. Brands - Fox, Air Master. The cost is about 100 rubles for 50 ml.

There is no need to dilute artistic paints; brushes and airbrushes are used for their application. Advantages: a large number of shades, do not change color when dry. The main disadvantage is that they are thick and diluted for an airbrush. Acryl Art and eXmix are the most popular brands. The cost is 100 rubles for 50 ml.

It is recommended to buy paints first in sets with a wide range of colors. In the process of work, the most popular colors will be determined, which should be purchased in the future. It is difficult to calculate the paint consumption per drawing. A drawing can be large or small, consist of many elements, have many colors, etc. On average, airbrushes spend about 3-4 thousand rubles on a drawing on the hood of medium complexity.

How to promote airbrushing services

There is a fairly high level of competition in the automotive restyling market. Therefore, it is necessary to pay special attention to the advertising of the airbrushing center. The basis of the marketing plan is a thorough study of the level of service and advertising campaign.

Determining the target audience is difficult enough. Currently, there is no clearly defined category of car owners who apply airbrushing to their cars. The clients of the studio can be both the owners of expensive premium cars and the drivers of budget domestic cars. In addition, there are other services (airbrushing of motorcycles, laptops, interior, etc.) - this expands the circle of potential consumers. If we talk specifically about the target audience of auto-airbrushing, then it is made up of car owners, mostly men aged 20 to 45 years.

Ready ideas for your business

A car owner who decides who to entrust the airbrushing of his car most often makes a choice based on an example of work. Accordingly, it is necessary to arrange a portfolio for your studio to show the quality of your work. Also, advertising can be done by the so-called "word of mouth".

How to promote an airbrushing studio:

the Internet. Airbrushing services are best promoted over the internet. It is desirable to have your own website: firstly, this tool allows you to promote services over the Internet, and secondly, it simplifies the process of interaction with potential customers. The site should indicate a list of services provided and a price list for them, a portfolio of studio works, contacts, a map, information about promotions and special offers. An airbrushing website only needs a couple of web pages and a basic interface. The cost of such a site is about 25,000 rubles. To save on this type of advertising, you can create accounts on social networks, where examples of work, contact information, etc. will be posted.

outdoor advertising. Outdoor advertising is an effective advertisement for auto services. It is recommended to place it near traffic lights, road signs, gas stations, car dealerships, car washes, tire shops, etc. The production and installation of one sign next to road signs costs an average of 15,000 rubles.

building customer loyalty.In order to attract new customers and stimulate the emergence of regular ones, you need to provide an attractive loyalty program. For example, it can be the issue of discount cards, including accumulative ones.

advertising in the media. You can place an ad in a newspaper or order radio ads. The classic of radio advertising is a 30-second video, the advertising text consists of 60-75 words, excluding prepositions. The cost of radio advertising depends on the selected radio, and on the broadcast time of the video, its duration and the number of its repetitions. On average, the cost of 1 minute of an advertising video is about 4000 thousand in the period from 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.

On average, you will have to spend at least 30,000 rubles to promote a project. It is recommended to plan the main part of advertising activities in the first months of opening an airbrushing studio. However, experience has shown that the most effective advertising for such services is a perfectly executed job. Qualified employees, high-quality work and a well-thought-out pricing policy will help attract and retain customers.

An active marketing strategy allows you to accelerate the return on investment in opening an airbrushing studio. For the project to pay off, it is necessary to serve at least two large clients per month.

How much do airbrushing services cost

The cost of airbrushing can be different and consists of many factors:

the complexity of the pattern;

number of details for decoration;

condition of the paintwork;

the amount of consumables used for the work.

The table shows indicative prices for various types of services.

Airbrushing center price

In the future, it is possible to expand the list of services provided and engage in various types of airbrushing.

How much can you earn from airbrushing?

The amount of profit received is influenced by such factors as:

number of clients;

the ability to simultaneously service multiple machines;

provision of residents of the city in which the studio operates;

the professionalism of the craftsmen and the quality of the work performed;

the presence of competitors.

The lead time for 1 order is from 5 to 12 working days - depending on the complexity of the work. In this case, 1 master will be able to fulfill up to 6 orders per month. At the same time, the approximate revenue of the organization will amount to 80-150 thousand rubles.

How much does it cost to open an airbrushing center

The project requires raising funds in the amount of 160,000 rubles. The main part of the required investments falls on the purchase of equipment - 31%, the share of advertising expenses - 19%, the purchase of consumables - 19%, working capital - 18%, and the remaining expenses - 13%.

Initial investment

In addition to the initial investment, you should plan monthly expenses, which are divided into variable and fixed.

Variable costs include the cost of purchasing consumables (paints and solvents). To simplify financial calculations, variable costs can be calculated based on the average workshop cost and a fixed 400% trade margin, which includes the airbrush fee. Based on this, to complete a drawing worth 20,000 rubles, you need to spend 4,000 rubles of materials.

Fixed costs include rent, advertising, depreciation charges, payroll, tax and other expenses. The total amount of fixed monthly expenses will be about 100 thousand rubles. The payback period of the project with an initial investment of 150,000 rubles is 6 months. The project's net monthly profit upon reaching the planned sales volume will be 50-70 thousand rubles. The annual net profit for the first year of operation will be about 600,000 rubles. The return on sales in the first year of operation can reach 25%.

What are the difficulties of airbrushing business

In order to assess the risks of a business, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country, sales markets. Internal - the efficiency of enterprise management.

External factors include:

high competition in the market, opening new points in relative proximity, dumping direct competitors. The emergence of new airbrushing studios will lead to a redistribution of the client base and profits. Often, large car services provide airbrushing services, which negatively affects the client base of small workshops. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition, competent pricing policy and stimulating consumer loyalty.

increase in rent, which will entail an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a bona fide lessor. You can eliminate this risk if you purchase a property.

decreased purchasing power. Airbrushing is a rather specific type of service. In case of a decrease in income or an unfavorable economic situation, it is highly likely that the majority will refuse the services of the studio. Therefore, this risk, which entails a reduction in effective demand, has a high probability. It is very difficult to manage and almost impossible to avoid. It is possible to neutralize the influence of risk when holding promotions and reducing the cost of services.

increasing the cost of consumables. This will lead to an increase in the cost of services and, otherwise, to a decrease in net profit. This risk can be mitigated by purchasing consumables from a specific vendor who can provide discounts to regular customers.

Internal risks include:

technological risks, which include incorrectly selected equipment, breakdowns, which can lead to a stop of business processes. It is possible to reduce this risk with regular monitoring of the equipment serviceability and proper selection of equipment.

low level of work performed. In airbrushing, the main guarantee of a constant flow of clients is the professionalism of the artist. In the absence of decent jobs, neither advertising nor reduced prices will save a business from serious financial losses and a decline in business reputation. To avoid this, it is necessary to undergo additional training, to improve refresher courses.

non-fulfillment of the planned sales volume. It is possible to reduce this risk with an effective advertising campaign, involving various promotions and bonuses;

decrease in the reputation of the institution in the circle of the target audience in case of errors in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from customers and taking corrective measures.

The most serious risks in this business are the risk of competitor reactions and reduced purchasing power. Therefore, it is necessary to pay special attention to the formation of competitive advantages, especially the pricing policy, as well as the creation of a flexible system of work with clients. To reduce the impact of the risk of reduced purchasing power, it is recommended to diversify the business and provide various services in order to ensure a constant flow of orders.

In custody

Airbrushing studio is a promising and profitable business. To prove this in practice, the main success factor should be ensured - quality service delivery. This is what will allow you to attract customers and establish a decent payment for services - which is the basis for the company's revenue. So you've done your marketing research, found a professional airbrush artist, advertised your services. But after opening, you find that customers are not coming to you. What to do? First, analyze all the previous stages of work and identify the mistakes made in order to correct the shortcomings.

Second, don't expect too much from a growing business. Be prepared for the fact that at first the earnings will be small. It will take a lot of effort to increase income and keep the business. Therefore, when planning expenses, set aside a certain amount to cover the costs in the first months of work. Third, remember that even the most accurate calculations and preparation cannot guarantee your success. Any business is associated with risk, so it is easier to prevent risks than to eliminate their consequences.

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Greetings to the readers of the blog-resource site Airbrush Path! Today we will talk about the room in which airbrushing should be applied and the necessary equipment for comfortable work in this room.

Airbrushing premises can be divided into two categories: for training and for professional activity. If the room for training can be a living room or a balcony, then for professional activities you will need a garage or box, equipped with good ventilation and heating.

This division is due to the materials used and their requirements for the production environment.

In the living area, you can use non-toxic paints (gouache, acrylic, etc.) diluted with water or alcohol. All you need is an airbrush and a compressor.

Album sheets, whatman paper, which can be attached to a sheet of fiberboard or plywood, can be suitable as a canvas. This approach will be very cost effective and may require a minimum of financial resources for the initial purchase of equipment and supplies. It is even better if you can borrow the compressor from a friend for a while.

To separate the working area for airbrushing in a residential area, you can use

film fixed to the ceiling and walls. Camouflage shades for painting a car can be used as such a film. Their size is about 4x5 m. The cost is about 50 rubles. You can find them in shops selling goods for car painting and paint selections.

If it is impossible to create ventilation for the working area in a residential area, you should think about purchasing a respirator. Even if you work with non-toxic paints, then with intensive painting they create a lot of dust (overspray), which is not recommended to breathe. Which respirator is better to buy is described in the article Airbrush respirator.

To create a comfortable drawing environment, good lighting will be needed; a table lamp will be enough in the living room during training. For good color perception, fluorescent lamps are advised. According to my feelings, I can say that looking at the image under such light, you can distinguish many shades that will help to reproduce the drawn image quite accurately. To see for yourself, try viewing the same image from a magazine or photograph under an incandescent lamp and then under a fluorescent lamp.

An ordinary writing desk may be suitable as a working area in a living space. Over time, you will begin to acquire a lot of consumables for airbrushing and it is desirable that there are racks or shelves near the workplace on which you can place materials and equipment. I wrote about additional equipment for airbrushing in a separate article.

Drawing pictures on cars and other surfaces, or simply airbrushing, is a profitable and promising business today. Many modern people show a desire to stand out from the crowd by painting their car or motorcycle with an original artistic creation. That is why there is a reason to consider this business, which has a chance of development, in more detail.

Business essence

Starting a business of this kind is no more difficult than any other. It is enough just to understand the basic aspects that are necessary to start, and development and success will come with experience and regular customers. Airbrushing itself is a whole art, therefore, in addition to the entrepreneurial component, other aspects are important in this business, for example, the professionalism of the staff.

If you omit the details and nuances, then you can highlight the main essence that will help you understand what the business is. Here, at first glance, everything is extremely simple - the client gives the car, orders the drawing, gets the finished result and pays for the service. But this is just the tip of the iceberg. The entire airbrushing business can be roughly divided into several components, each of which requires financial investments and competent management. Without proper attention and careful preparation, such a business will never justify the investment and effort. Airbrushing will not only not bring profit, it will become unprofitable. To avoid this, and achieve some success, each component should be considered in more detail.

Business components

Any business consists of many components, and professional airbrushing is no exception. In this case, the following main aspects can be distinguished:

• premises;
• equipment;
• expendable materials;
• staff;
• competent advertising.

The overall success of the business depends on each of these components, so below each of them is considered in more detail.

Premises for airbrushing

Airbrushing space is perhaps the most important and costly issue for starting this business. The first thing to decide is to choose a suitable location. If possible, such a business is best organized near the city center and away from competing firms. Clients should not have any difficulty finding your company. It is advisable to organize a small parking nearby for those who have just come to you for information, and for those who have already left their car for airbrushing.

The room itself must be of sufficient size for the location of the vehicle and equipment, as well as for the free movement of the artist. In this case, three options can be distinguished:

• purchase of finished premises;
• rent;
• independent construction.

The first and last option requires a lot of start-up capital, which not everyone has. But renting is by far the most popular and affordable way to get the desired premises at your disposal.

The next step is to organize the repairs in the premises. All internal surfaces must be finished with a material that will not collect dust, absorb moisture and lose heat. It is advisable to make the color of the walls and ceiling white, while glare from light sources should not form on them.

An important point is the equipment for proper ventilation and air filtration. Only purified air, free of dust and moisture, should be supplied to the room. It is also desirable to filter the internal air, for this there are special hydraulic filters that perfectly clean from solvent vapors and paint mist.

An equally important point is the organization of the correct lighting. Airbrushing requires great precision and efficiency from the artist, and poor lighting will not contribute to either the first or the second. Light is best done on the basis of fluorescent fluorescent lamps. Sources should be evenly spaced along the ceiling and walls. The light should equally fall on all elements of the car.

Equipment and supplies

Equipment and consumables will cost a little cheaper, however, there are a lot of little things here, each of which matters. Most of the equipment and supplies are best purchased with the advice of the person who will be doing the airbrushing. The basic equipment you need to get started is shown in the following list:

• high-quality airbrush;
• compressor with pressure stabilizer;
• spray guns;
• tool for removing corrosion and preparing the body;
• sets of paints;
• computer with graphic editors;

As for the airbrush, the artist should definitely choose this tool. The device should be convenient for a particular person. In addition, he must be able to customize it, and skillfully work with it. This also applies to paints, since colors and shades are more understandable for an artist than for an entrepreneur.

Everything else can be acquired independently, focusing on the experience of other people. If your business plans are serious, then buying everything cheap is not worth it. Experience shows that such savings lead to large losses. For example, a cheap compressor that has pressure surges cannot provide good quality drawing, even if your artist is a real ace.

Particular attention should be paid to the spray guns that will be needed to prepare the surface. Therefore, you will have to separately purchase a gun for applying primer. Quite different parameters for choosing a spray gun for applying a base and varnishing a picture. There is no way to achieve good quality and customer satisfaction with just a cheap tool.

Staff

Those who have been in business for a long time can confidently say that good personnel is the most important component of any business. Moreover, airbrushing requires not just the ability to work with equipment, but artistic talent, which not everyone has. So recruiting starts with the artist. Where to find it?

You can try traditional ways - submitting ads to print resources or the Internet. Or you can get down to business with creativity. Take a look around - today there are a lot of craftsmen who leave their creations on the walls and fences of the city. Often, such artists place their pseudonyms under the masterpieces, by which they can be found on social networks and so on.

In addition to the artist, it is advisable to hire a separate person who has experience in body repair. Often, before applying airbrushing, you may need a procedure such as removing corrosion, leveling dents, and so on.

Qualitatively, only an experienced person can cope with such a task. In order not to spend money on an additional employee, you can drive customers' cars to the nearest body repair service. However, the cost of their services will not always save you money.

For the rest, you can rely on yourself. Since in most cases airbrushing is not a business that needs a large staff of employees with accountants, secretaries, deputies and other office plankton. All matters with finances, documentation, advertising and other details you can entrust yourself. At the very least, it is advisable at the initial stage of development, until the business is on its feet.

Advertising

Despite the fact that this component of the business is given in the last paragraph, advertising is one of the most important aspects of any business. Even if you have the most wonderful artist and high-quality expensive equipment, no one will come to you if you do not declare your services to potential clients.

It will be good to have a high-quality drawing applied directly to your room, which will be visible to passers-by, and attract the attention of motorists.

Perspectives

In conclusion, you can give several options, or forecasts, for the development of the airbrushing business. The fact is that this art is gaining popularity not only among motorists. Later it will be possible to do drawing on other objects and objects. A lot of people who are guided by the same desire to stand out from the crowd, order original drawings on the gates of their garage, decorate the walls of the house or interior decoration.