How to get clients for a novice masseur. How to run your business correctly? Make gift certificates

Hello dear readers! Coolest article today! The idea to highlight the issues and problems of microbusiness in the field of massage services came to me a long time ago. Not owning the intricacies this issue, I turned to one of our readers for professional advice, who has been engaged in professional massage for many years and at the same time is the owner of several massage rooms. I prepared questions for him and on the basis of them an interesting article turned out. We present to your attention our material.

An important foreword

The massage business is a type of activity in which business and entrepreneurial qualities are important, the organizational skills of the business owner, combined with a fairly high professionalism of the manufacturer of massage services.

If we talk about the massage business precisely from ZERO, then it is immediately necessary to outline a number of points.

What is meant by the initial condition "from scratch"?

If you are an absolute zero in the profession and decide to make your own business, then leave this idea. Burn out. The best thing to do in such a situation is to focus on professional growth and qualifications. Get your hands on as an employee, build your customer base. This takes some time and, possibly, money to complete additional training programs. In short, invest in yourself first, and then think about business.

A young ambitious businessman, for whom massage services is the first business project, in my opinion, is more likely to be disappointed. This type of business has its own characteristics associated with the scope (medicine, sports, cosmetology, spa, etc.), the peculiarities of legal regulation, seasonality of demand, etc. In addition, the project of a separate massage parlor is unlikely to be promising. In a start-up business project, you need to focus on a network of several offices, or on a separate salon. This requires a fairly serious investment. The second problem is recruiting. There should be enough professional staff and a competent manager. Good specialists are worth the appropriate funds. In a word, you can't get off with a minimum wage here. This means that we will not talk about this in our article.

A possible option is investing in the cabinet, for example, on the p2p principle. But this is a different business.

Taking into account the above, I believe that the massage business from scratch (if minimal investment) can only be discovered by a person who is potentially competitive. He must not only produce the service itself with high quality, but be able to adequately present it on the market and sell it profitably. In this case, it is more correct to speak of “self-employment”. With certain aspirations, you can develop into a full-fledged business.

So the decision has been made. Where to begin

Take a piece of paper and formulate the IDEA of your business in the form of a picture or resume text. Reflect on the following questions:

location of the office.
what massage services will be provided, will there be a specialization (for example, therapeutic massage, cosmetology, spa, etc.), or a wider range of services is expected (then what?);
potential consumer of the service (age, gender, social group, income level, etc.)
the proposed organizational and legal form of the business.

It is better to open an office in existing specialized institutions: medical centers, sports clubs, bath complexes, beauty salons, etc.

Firstly, these organizations already have a sanitary and fire certificate, and medical ones also have a license, and you just need to draw up a lease agreement correctly.

Secondly, these establishments have good traffic, and some of the visitors will certainly be interested in your services.

At the initial stage, you can do without an office at all if you provide massage services with a visit to clients at home or office. Some of my friends do just that. True, more often it is not a business, but rather a side job.

Nevertheless, this option has existed for a long time and has its advantages, especially when working with corporate and “family” client groups. Among the shortcomings, one can note the instability of income at the start without a good client base, loss of time for moving.

Substantial transport costs are possible. They are sometimes associated not only with the operation of the car, but also with the possible need to purchase it.

Then write a DESCRIPTION.

Draw a rough diagram of the office and auxiliary premises (if any), determine the set of inventory and equipment, the need for preparatory work. Here designate form style and interior features.

Marketing research

Assessment of competition.

Having decided to open a business, you probably said to yourself - Why? Why not me! Not bad, but not enough.
Identify your closest competitors, their strengths and weaknesses. After that, honestly answer yourself the question of why you are better than your rivals. Find at least 3-4 objective benefits. If you cannot do this, then postpone your idea until better times.

Advertising strategy.

Massage services are not simply referred to as personal services. Your professional reputation will be the best advertisement. It will be distributed by word of mouth. Whatever one may say, this is one of the most effective advertising methods, especially for small towns.

Do not forget to notify your regular customers, relatives, friends, colleaguesespecially those who regularly refer clients to you that you are starting your own business. Provide the methods of communication and contacts, as well as the address of the new place of reception.

Purchase handout flyers and business cards in advance. This tool is especially effective in the hands of your grateful patients. We have many wonderful people who, inspired by the results of your work, will ask permission to give your contact phone number to relatives and friends. If you not only allow, but also provide such a client with business cards or flyers, then he will start the distribution with more initiative.

Various branded little things with a logo and contacts are quite attractive for customers: pocket calendars, key rings, pens, notepads, magnets. Give them out to your customers as a gift. Customers often take them and store them for a long time. At the right time, these souvenirs will remind you of you.

The Internet helps a lot. Especially if you are young, active in social media. networks and on different forums. The presence of at least the simplest business card site, a page in social networks, etc. will become a mandatory attribute in a situation where a start or specialization in field services is planned.

Feel free to give information about yourself. It is clear that they love us with their ears, but if real evidence is presented to confirm the words, then this is only a plus. Place in your office copies of educational documents, diplomas of achievements, awards, photographs. On the site, write a resume about yourself, your experience and competence. Make an album for photo-video materials there. It's good if the site has a reviews page.
This is your professional pride.

Near your office, if possible, arrange a small information stand for your potential visitors. Indicate full name, working schedule (days and hours of reception), contacts for appointment. It is advisable to place several business cards there. It is possible to place a short resume about your professional competence, give information about the types of massage services and their cost.

Almost every specialist has creative or socially active people in their clients. Many of them will definitely invite you to their concert, creative meeting, exhibition, meeting of the club of mothers or energetic athletes. Do not shirk, be sure to go. Most likely, your client will introduce you to guests in public, or over a cocktail. You will leave this meeting with several new clients.

Sales promotion methods.

In this component, you do not need to rush and arrange high-profile promotions, such as "We are open, the first session is free, the rest have a 50% discount." However, a correct and well-thought-out sales promotion strategy creates conditions for the formation and expansion of a customer base.

When you start your business, give incentives to those who work for your business. First of all, these are “propagandists” from among colleagues, related staff and grateful clients. At the start, reasonable family and corporate discounts justify themselves. Connect later bonus program for regular customers. Bonuses to repeat clients for pre-registration and for prepayment of half or the entire course work well.

At the same time, do not seek to give discounts and bonuses to everyone. Determine, first for yourself, who should be considered a regular customer, who is a repeat customer, who should be given a "family discount", in what situation can we talk about corporate service. It will be better if all this is attached to your price list, placed in your office in a conspicuous place, reflected on the website, in the handout.

Stop those who start talking about discounts right away. Charity is a necessary thing. But do it at will, and not forced by others.

Organizational planning

Having started an independent practice, you need to clearly understand the entire scope of work, duties and responsibilities. At the start, it is very important to decide on the work schedule, business support and support.

Work schedule.

Set days and hours of appointment. Try to stick to your chosen schedule from the beginning. Remember that compliance with the work and rest regime is the key to longevity in the massage profession.

Organization of recording.

Divide the entry by the current one (within the current working week) and preliminary (for subsequent periods). Determine the recording methods and means of fixing it. For an appointment, be sure to install the form feedback with the client to clarify the necessary information.

At the initial stage, to organize this work, it is enough to make a card index, acquire a diary and a cell phone. The card file allows you to record customers, analyze the structure of referrals (gender, age, problem, etc.), distribute customers by categories: primary, recurring, permanent, etc. The analysis of the filing cabinet provides a basis for reflection on the prospects for business development. Create a small registration card for each patient. Indicate your full name in it. h.m. g. birth, contacts, date and reason for the first visit, the method used, the number of procedures and the result. Record all subsequent calls in the same card. Arrange cards alphabetically in binder folders.

Security.

Make a list of required consumables, establish the order of their purchase. Make purchases with a small margin.
If the office is rented, then immediately clarify the cleaning procedure. Cleaning is usually included in the rental conditions. Do not forget that there should be a general cleaning weekly. For her, most likely you will need to pay extra to the cleaner, or do it yourself.

Business support.

Your business may need consulting on tax reporting, finance, legal issues... The market for these services is replete with offers. It remains only to choose an option that is acceptable for yourself.

An important digression.

It is necessary to point out the ethical aspects of the business, namely the issues in the relationship with customers.

Develop a strategy for behavior and communication with clients.
Be neat, welcoming, benevolent.
Do not establish familiar relationships.
Do not give a reason for flirting, resolutely suppress all such attempts.
Do not let your dignity and professional reputation be humiliated.
Feel free to put the impudent person out the door.

Business registration

The tax base depends on many factors. In our business, not all expenses can be spent for reporting, even renting premises. I think the optimal tax regime. In general, there is an excellent article about the choice of taxation.

Initial investment

To open a massage parlor requires capital expenditures (initial investment). These include: the purchase of equipment, furniture, inventory, advertising start-up costs and other start-up costs.

There is no point in dwelling on the list of necessary inventory and equipment. It is covered in almost every massage textbook. However, the main attribute of the cabinet will be a massage table. There is a great variety of them. For a start, it is better to purchase a folding table. It will be indispensable if you are planning on-site or corporate services. Prices for such tables vary widely. A fairly high-quality folding table can be bought for 12-15 thousand rubles. About the same amount will need to be spent on the rest of the furniture: a desk, a couple of chairs, a screen, a wardrobe, a rack for creams, towels, sheets, procedure hours.

Other start-up costs include purchasing a worker cell phone (the option is of a recommendatory nature), a diary for recording clients, making registration cards, purchasing a convenient work clothes and shoes. You can plan for this about 5 thousand rubles.

Thus, we summarize and we get that to open your own office it will take from 30-35 thousand rubles.

This is not entirely from scratch, but quite an affordable amount. At the same time, there is always the possibility of maneuver and savings. Even with a not very successful start and a consistently minimum attendance, it will be possible to return the invested funds in 3-4 months.

Financial and production planning

Based on the selected work schedule and the type of massage services, determine the approximate number of visitors and the monthly revenue of the office.

Different types of massage involve different time performing the procedure - from 20-30 minutes. up to 1.5 - 2 hours. When planning, it is wise to set an average duration of 60 minutes.

Divide the number of working hours by the average duration of the procedure, get the average number of patients per day at maximum load.

Calculate the average check.

This indicator can be determined in two ways:

take the average from your price list;
take the average of 2-3 services most in demand according to your observation.

The second option is preferable.

Now we can determine the revenue at 100% load by multiplying the average number of visitors per day by the average check and the number of working days in a month.

For a more accurate forecast, seasonality must be taken into account. Demand peaks in the spring, when people start to prepare for the beach season. There is a decline in summer. In autumn, demand rises (the garden season ends), and in winter, the demand for massage is at average values.

In the first month of work, you can count on 3-4 clients per day, in the second and third months - on 5-6 clients. The total time to reach the planned indicators directly depends on the contractor. Achieving a stable indicator of 7-9 people a day can be considered quite successful.

Determine your monthly costs.

There are four main groups in the cost structure:

costs of renting premises and utilities;
costs of business support and maintenance;
mandatory payments (taxes, FIU, etc.);
other costs.

Rent and utilities will be the main monthly expense. There are a lot of rental options. This can be a fixed monthly payment, a certain percentage from each client, etc. When concluding a lease agreement, pay attention to the payment procedure utilities, provision of services for cleaning the premises, compliance with a dignity. regime and fire safety. It will be good if the terms of the contract take into account your business start and provide for reduced rates in the first 2-3 months. Feel free to talk to a potential landlord about this. If you have a choice of several options, also do not hesitate to say so in the negotiations.

Avoid the conditions, "let's start like this and then we'll see." Then they can look so that you will regret opening the office. The result of the negotiations for you should be clear conditions and perspective, as well as a fixed transparent amount of rent, without hidden additional payments.

The costs of providing and supporting the business will include spending on advertising, the purchase of consumables (cream and oil, consumable soft inventory). Consider travel costs when planning your outreach work.

If there is a need to attract additional staff or consultants, then plan funds for their remuneration.

Obligatory payments.

This includes the payment of taxes and.

Other running costs.

Here it is necessary to take into account as planned costs (for example, delivery drinking water into the office) and unforeseen expenses. They are therefore unforeseen because it is difficult to predict them in advance. In general, it is best to allocate a certain percentage of revenue, say 5-10%, to this expense item when planning.

So now we have three main indicators:

start-up investments;
planned revenue;
monthly costs.

Now you can assess the prospects for your independent business by calculating the net profit.
In our case, it will be determined by the difference between income and expenses. Compare the received data with your current financial situation... If you see prospects, feel confident in yourself, then you can start.

I deliberately move away from specific numberssince starting conditions depend on a variety of factors, characteristics of the local massage services market, demand, clients' solvency, specialist qualifications, etc. Only general schemes and calculation methods are indicated.

Personnel control

Now let's talk about how to keep track of the masters so that they do not take clients into their pockets.

Yes, indeed, such a problem exists. It is connected, in my opinion, with the lack of a normal organization of labor and production control, the unformed traditions of corporate ethics, the absence of programs for progressive labor incentives.

Sometimes the personal qualities of both the employee and the employer are triggered. When accepting an employee, it is necessary to clarify him from the first day labor duties, working hours and regulations, norms of corporate style and ethics, the procedure for accounting for their work, filing reports, financial discipline. For each type, there must be a form of control. You can use complex methods when several components are checked at once labor activity... For example, you can just go in and check your presence at the workplace. Or you can invite an employee with a journal of accounting of released procedures for a shift, customer registration cards, BSO forms (if the masseur himself accepts payment) or invite an administrator for financial reconciliation. Such procedures should be fairly regular, then they are not perceived as something extraordinary.

At the same time, excessive control and unreasonably harsh penalties for violations create anxiety among conscientious workers. This situation, on the contrary, stimulates lovers of the "leftist" to search for even more sophisticated ways to put your money in your pocket.

Analyzing my activity, I can confidently say that it is absolutely impossible to get rid of "leftism". But it can be reduced to an acceptable size by legalization, calling it new forms of material interest and employee bonuses. For example, allow the employee, when certain indicators are achieved, one trick "for himself", allocate him a specific time. He will still bring in one of his own without your permission. Do not prohibit employees from accepting gifts and money from grateful customers and do not impose your "local taxes" on them.

The second way is to develop partnerships with employees. Only an equal and mutual focus on the result gives the desired result.

The combination of the two can form a great team and lead your business to success.

Small possible changes

Talking about massage business, it should be said about the possible future "prospects".

Today, massage can be performed as a medical service (medical massage), as well as a health and fitness service (OKVED code 93.04) and a beauty salon service (OKVED code 93.02)

From January 2016, the new OKVED 2 should come into effect.

The wording of health and fitness services will change.

Code 96.04. Physical fitness activities.

This class includes:activities of Turkish baths, saunas and steam baths, solariums, weight loss and slimming salons, etc.

This class does not include:

massage parlor activities, see 86.90
activities of health centers, fitness clubs, bodybuilding clubs and gyms, see 93.13

Code 86.90. Other activities in the field of medicine.

This class includes:

human health activities not carried out by hospitals, doctors or dentists;
activities of nurses, midwives, physiotherapists or other nurses in the field of optometry, hydrotherapy, massage, occupational therapy, speech therapy, foot care, homeopathy, manual reflexology, acupuncture, etc.

These activities can be carried out in hospitals operating at businesses, schools, nursing homes, and other organizations, as well as in private consulting rooms, at patient homes and other places.

This class also includes:

the activities of ancillary dental personnel, such as dental therapists, nurses at school dental offices, dental hygienists who can work separately or under the supervision of dentists;
activities of medical laboratories such as X-ray laboratories and other diagnostic centers; laboratories for the study of blood;
activities of blood banks, sperm banks, organs for transplantation, etc .;
activities for the transport of patients by any ambulance, including airplanes.

These transportation services are provided in the event of a serious patient's condition.

86.90.1 Activities of organizations of the sanitary and epidemiological service
86.90.2 Activities of organizations of forensic medical examination
86.90.3 Activities of massage parlors
86.90.4 Activities of health resort organizations

This class includes:medical care provided medical organizations (health resort organizations) for preventive, therapeutic and rehabilitation purposes based on the use of natural healing resources in conditions of stay in health-improving areas and resorts.

86.90.9 Other activities in the field of medicine, not included in other categories.

So, now it is assumed that massage in our country is exclusively medical service... Accordingly, everyone will need to obtain a medical license. It is quite difficult and expensive.

It is noteworthy that the introduction of the OKVED that comes into force contains the phrase:

OKVED 2 is built on the basis of harmonization with the official Russian version of the Statistical Classification of Species economic activity in the European Economic Community (revision 2) - Statistical classification of economic activities in the European Community (NACE Rev.2) by keeping in OKVED 2 (from NACE Rev.2) codes (up to four digits inclusive) and the names of the corresponding groupings without changing the volumes concepts.

I was not too lazy and looked at the official translation.

869 Other activities for the protection of human health. See subgroup 8690.

8690 Other activities for the protection of human health.

This subgroup includes:activities for the protection of human health not carried out by hospitals and not attending physicians or dentists, the activities of nurses, midwives, physiotherapists and other paramedical personnel in the fields of optometry, hydrotherapy, therapeutic massage, occupational therapy, treatment of speech defects, foot care, homeopathy, manual therapy, acupuncture, etc.

These services may be provided in health centers such as those operated by firms, schools, nursing homes, workers 'organizations and societies, inpatient health care facilities, but not in hospitals, as well as in their own premises at the point of service, in patients' homes or in other places. These services do not include medical treatment.

This subgroup also includes:

the activities of ancillary dental personnel such as dental therapists, school dental nurses and dental hygienists, who may work separately from the dentist, but under periodic supervision by him.
activities of medical laboratories, such as:
X-ray laboratories and other diagnostic imaging centers
laboratory analysis of blood.
activities of blood banks, sperm banks, organ banks for transplantation, etc.
urgent transportation of patients by any types of sanitary transport, including air. These services are often provided through ambulance services.

This subgroup does not include:

manufacture of artificial teeth, bridges and removable dentures by dental laboratories, see 3250
transportation of patients without the use of equipment and personnel for emergency care, see subsections 49,50,51
laboratory research, not related to medicine, see 7120
food hygiene checks, see 7120
hospital operations, see 8610
activities in the field of medical and dental practice, see 8620
nursing care activities, see 8710

As you can see, the text is quite different, so it is incorrect to talk about “… without changing the scope of concepts”. The original text speaks specifically about therapeutic massage, and nothing about massage parlors.

In addition, it should be borne in mind that in Europe physiotherapists, reflex therapists, chiropractors belong to the category of paramedics, for the most part they study in physical education institutions, or in courses like VTCT Level 3 - 5.

The original contains one passphrase: “These services do not provide medical treatment” (c).

In practice, this means that this type of activity is not licensed. Anyone who wants to engage in such a practice, in addition to solving tax issues, must take out civil liability insurance. When applying for such insurance, the level of education, documented qualifications, progression to CPD (program of continuous professional development), work experience in the specialty, membership in the professional community are taken into account.

Where can you find massage parlors in NACE Rev.2 that do not provide massage therapy services?

Here: 9609 Provision of other personal services not elsewhere classified
categories.

This subgroup includes:activities of Turkish baths, saunas and steam baths, tanning salons, weight loss and slimming salons, massage parlors, etc.

Thus, the proposed innovations do not correspond to the established international practice. On the contrary, they contradict it.

In general, I agree that order in the field of massage services should be restored. But instead of finally deciding on the profession of a massage therapist (not to be confused with nurse on massage), create competitive conditions and a transparent market, we are following the path of prohibitions through bringing massage to an exclusively medical service.

Where it leads?

Nothing good will happen!

Too many massage specialists will simply not be able to officially practice their profession, especially in a private practice. The medical license provides for the presence of an average honey. education and experience in the specialty "medical massage". Specialists with physical education, who are much better prepared for such work than doctors, will not be able to obtain the license required under the new rules.

As a result, many will have to change the signboard, go to the "folk healers", cunning in terminology and wording. This will further confuse the situation. Both professionals and consumers of the service will lose.

Conclusion

But these amendments are only possible and it is not a fact that everything will be so bad. In any case, the business is interesting, profitable and there is room for development. If you have any questions, then ask in the comments. We will not leave anyone unanswered.

All about religion and faith - "prayer to attract clients to the masseur" with detailed description and photographs.

Keeping your own business - the occupation is currently very popular. And almost any business is associated with the promotion of any goods and services on the market. Only now, not every businessman can boast of a successful course of his business, even if a lot of effort and financial resources were invested in it. Sometimes both expensive advertising and attempts to improve production do not lead to the desired result - there were no customers, and no one is observed. What should a businessman do in this case?

No matter how bleak and hopeless the current situation may seem, you should not immediately give up and give up what you have started. In any case, you can try to improve the situation not entirely traditional method, namely, turning to the help of magical powers and reading a conspiracy to attract clients. This type of witchcraft was popular even in ancient times - it was actively practiced by merchants, and quite successfully.

The ritual helps to attract buyers in a short time, and thereby increases the businessman's profit. Its special charm is that everyone can use it: both those who are just taking their first steps in the world of business, and those who have already accumulated considerable experience and built a thriving company. After all, a large number of buyers - this is one of the components of a profitable enterprise.

Features of correct reading

Like other magical rituals, conspiracies have certain requirements to execution. Their mandatory observance by the performer is the key to the success and effectiveness of the ritual used. When using rituals, everyone, even the seemingly insignificant little things, should be worthy of careful attention.

They are especially strong if held on a full moon. By this day, the moon accumulates the maximum amount of energy, which has a beneficial effect on the impact and outcome of the ritual. But this does not mean that all conspiracies should be pronounced at this particular time. The period suitable for performing a particular rite is usually always indicated in its instructions.

There are quite a few such rituals. Some of them are quite strong on their own and can lead to results after a single use, while others need to be regularly updated.

One of the most important conditions is absolute secrecy. Nobody should know that your business success was achieved with the help of magic.

How to attract customers with a conspiracy?

Below are some of the most successful conspiracies that can increase your customer base. Many businessmen were convinced of their effectiveness, whose business is flourishing to this day.

The easy way

Suitable for beginners who have just started their own business. As soon as the first customers appear and the first proceeds follow, the money received is spent on the rest of the goods, reading at the same time:

It is very undesirable to spend money from the first proceeds or give as change to the next clients. It is best to store them in a safe place so that they continue to attract customers.

Summoning the moon

This conspiracy is read on some small object on the night when the moon is in its full phase. Further, the spoken object will serve as an amulet.

Exactly at midnight, any small-sized object is placed on the windowsill. The moon should be clearly visible from the window, its light should fall on the future talisman. The performer should continuously look at the lunar face and read the conspiracy at the same time (it is better to memorize it in advance):

“To you, moonlight, I turn, to you, heavenly body, I turn. From ancient times you are famous for your strength. So they put it on me three times. I have received clients who are compliant and uncorrupted. Deny failure in business, the power of the amulet is the subject of this charge. As soon as I hide him from people, I will immediately attract clients. As the heavenly body shines, so a difficult matter is argued. So be it! Amen!"

After speaking, the item must be hidden in a pocket or bag. Arriving at work, the talisman must be left there, in a place hidden from prying eyes. Tell anyone about it, you cannot show it to anyone. The ritual requires periodic renewal so that the power of the full moon will always help you.

On a comb or a new comb

On a young moon, buy a new hairbrush (comb) made of bone or wood. Speak it with the following words:

“A scallop with frequent teeth, lead the people with the scars to me. As you stroke every hair of mine, so take every client to the threshold. People will come and visit. Good luck to him, but change to me. The client is good, and I get profit in my wallet. Amen!"

The charmed comb should always be carried with you. If things suddenly start to get worse, they need to comb their hair. And if it so happens that you do not have hair on your head, it will be enough to run it several times over your bald head. The flow of buyers will then increase. The magical rite remains in effect for a month, then it will need to be updated.

Another effective ritual for successful business in trade, see the video:

Thanks! Very interesting. I'll try to do it, otherwise things have been going very badly lately, there are no clients.

Try it - it helps a lot! I have my own beauty salon, in the last six months the clientele has significantly decreased, competitors with economy hairdressing salons have appeared. Now for the second month I have started talking a comb, there is no end to the clients. And I will continue to use this method.

I am a realtor myself, and my husband has his own cafe. Have you decided to turn to magic to “promote” your services?

I read the first conspiracy and did not regret it. Things went uphill - both for my husband and for me! I am very happy!

The unknown world of magic and esotericism

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Conspiracies for masseurs

From a letter: “I graduated from massage courses, I really like my job. And it's nice when people are happy with your work. But I heard that there is a conspiracy that makes the hands of the massage therapist healing, and after that the patients quickly recover. Post this conspiracy if possible.

Respectfully yours, V.S. Rybnikova.

In the name of the Father and the Son and the Holy Spirit.

Thy gifts are holy, all Thy gifts are dear,

Grant me too, God's servant (name),

Controversial healing to my hands,

Good zeal in all my deeds.

Key. Castle. Language. Amen. Amen. Amen.

Do not shake your hands during the massage, otherwise your hands will hurt.

During the session, the massage therapist should not touch those parts of his body that he massages to his client. In other words, if he massages the patient's head, then he should not touch his head, etc. Otherwise, all the patient's illnesses can be transferred to himself.

During a massage session, you should not complain about your illnesses and generally talk about sores, because by touching the human body and naming illnesses, you unwittingly enter a code into the patient's health program.

A massage therapist should not charge a fee for their work in small change. There is a known case when a masseuse was paid with money, among which there were 10 rubles in change. When she arrived home, she showed the same symptoms of severe illness as the patient. There are a lot of such cases.

They say that silence is gold. This is very suitable for a massage therapist. The patient should be massaged in silence, otherwise the exchange of information may occur in the most literal sense of the word.

If a massage therapist feels bad after working with a certain client and this feeling of discomfort is aggravated each time, then perhaps you should think about whether it is worth working with this client.

Strong customer acquisition ritual, 2 powerful conspiracies

If you trade in something or provide a service for money, you should understand that profitability depends on reputable clients. Engage them with a powerful ritual.

Standing behind the counter, every salesperson dreams of being sold out as soon as possible.

In any area of \u200b\u200bbusiness, the customer is king.

There are situations when there are few clients and you don't know what to do.

Attract buyers magically by practicing a simple occult ritual.

Go to the Orthodox Church and buy 7 candles. Not 13, as usual, but seven.

Without doing any Christian worship, go back.

Leaving the walls of the Temple, turn around and say these conspiratorial lines to yourself:

As God nests in the Temple, let the client only aspire to me. Amen.

Arriving home, you retire in a locked room.

Light all the candles.

Staring at the bright fire, build clear pictures in your mind of attracting paying customers.

Imagine a good deal that promises big profits.

You are starting to repeatedly and confidently harden a special magic conspiracy that allows you to create an attractive atmosphere in the field of personal sales.

I turn my words to the fire - let the rumor tell about me. The client will not leave without a purchase, I will be a huge percentage. As a magnet attracts a client, he will never deceive me. All trades will bring me income, oh Fire, protect me from adversity. May it be so fulfilled! Amen! Amen! Amen!

Do not be lazy and read another magical conspiracy to attract clients with occult powers.

As the eyes of the client see the goods, so immediately let my network please. They will not be able to leave, hesitantly crumple, so that the deal could take place quickly. I send sweets to the clients of wastefulness, I leave myself the profitable power. May it be so fulfilled! Amen! Amen! Amen!

Put out the candles. Throw the cinders into the trash. Remove the conspiracy sheet.

If there is no result within 13 days, repeat all the activities again, waiting for the calendar phase of the full moon.

Worthy clients for your business!

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Magic conspiracies should be repeated 13 times in a row.

Good day!

I work as a masseuse at home.

I am afraid that the conspiracies from this page will not work for you.

I managed to find the most suitable material for you.

With all my heart I wish you good luck!

Hello, tell me, in what phase of the moon can the ritual be performed?

Usually, this kind of conspiracies are read on the growing phase of the moon.

But you can try to perform an occult ritual on any day without exception.

Hello. Do you need a ransom?

Conspiracies do not appeal to the dark forces, so ransom is not required.

I'm a beginner, so I have another question, what is a conspiratorial leaflet?

A conspiracy sheet is a sheet of paper on which you personally write a magic conspiracy for later reading.

If you have any clarifying questions, I beg you to ask them.

I embroider pictures at home, but I can't sell.

Advise what ritual can help.

Without a single grain of pathos, let me inform you that our site contains a gigantic collection of conspiracies and prayers that can help you in any situation without exception.

You will definitely sell paintings. And let buyers appreciate your work.

May God grant you health!

Lyudmila - Conspiracy to find the lost thing, 2 strong conspiracies
Inessa - Prayer for the child to pass the exam, 3 mother's prayers
Site administrator - Conspiracy for strong love for blood
Svetlana - Conspiracy for strong love for blood

The administration is not responsible for the result of the practical use of any material.

Hire experienced doctors to treat illnesses.

When reading prayers and conspiracies, you must remember that you are doing this at your own peril and risk!

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If you have not reached the age of majority, please leave our site!

Prayer for customer acquisition

Reading makes a person knowledgeable, conversation makes resourceful, and the habit of writing makes accurate.

Today, virtually every sales person uses different prayers, attitudes or affirmations to attract customers.

As practice shows, some of them work, and some do not. At the same time, every experienced salesperson knows that in order to choose the right prayer or attitude for himself, you need to constantly “try on” different options.

In this case, the "customer acquisition prayer" is presented, which, according to numerous reviews of people involved in sales, works

In a financial calm or in a storm

I pray to heaven for clientele!

Even if sideways, even backwards,

But my long-awaited client will come,

To feel care and trust,

Will not be mistaken by the street and the door!

A star burns in the forehead of business:

Client, come! And you will always be right!

In order to test how this "customer acquisition prayer" really helps in sales, after writing it, we conducted an experiment: we asked 100 salespeople from different industries to say it every day at any time convenient for them during the month. The results were pleasantly pleased with the fact that 89% of the number of new customers increased from 10 to 25%.

To the question: "How do you think, exactly how the" prayer to attract customers "affected your sales?" from the subjects, there were basically 3 answer options:

"She lifted my spirits in the morning, due to which, I took all the negotiations with ease."
"After pronouncing it, I felt more confident."
"Very often, after reading it, unexpected but constructive solutions for finding and interacting with clients came to my mind."

Nevertheless, I would like to remind you that it is not possible to increase your sales without analyzing your actions and not developing new skills.

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October 2016 | Training events announcement

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Prayer to attract clients to the masseur

prayer for massage, so that clients come, and not just call

You have contacted us with a question about attracting clients to massage by means of prayer. But have you done everything else in your control regarding the world of gross energy? Do not think that it is so easy to achieve the goal that you set for yourself. A miracle cannot come from nothing - simply because of prayer. You must prepare the soil, and with the help of subtle energy only fertilize it.

Let's start with the fact that the world of subtle high energy does not like unnaturalness. Therefore, you need to do everything as if it were just commonplace. First, work with your inner world. There must be balance and harmony in it. Otherwise, you will not have sustainable success in life.

Harmony within yourself

Personally, I recommend that you tune your inner world for natural success. That is, it means that you need to take everything for granted and inevitable, including favorable events in your life and negative ones. Over time, the starting point of the balance will shift up and there will be much more success, including your work, there will be more than enough clients.

After you establish harmony within you, you need to take up the material part. Advertise in all kinds of sources available to you, tell your friends and colleagues about your services, and ask someone else to tell about you.

For the first time, reduce the price by a couple of tens of percent. It will be an excellent soil that you will fertilize with the purity of your inner energy.

Remember the most important rule that you should never break. This is not to rejoice in your success, otherwise you will waste the necessary energy. And do not hope for a "naked" miracle. If these conditions are met, you will definitely succeed.

And in addition to all of the above, you also need to get at least eight hours of sleep every day to accelerate the effect (this is a must!). Don't neglect this rule either. Good luck, Natalia!

Opening your own store, you want to have buyers in it. Can they be attracted by reading a prayer? There are many rituals and conspiracies, but is it worth resorting to them? What prayer to attract customers to the store? This is what will be discussed in this article.

It is important for believers that their work be blessed. But uttering various conspiracies is not always appropriate. When a person asks for something, he needs to give something in return. Therefore, performing rituals can be "found" in one place, and "lost" in another.

The works of the Lord, His most pure lips

They will pray for me.

My Lord, Lord, with the faith of my soul help,

Multiply all my deeds for trade:

In the change and purchase,

And in all that the merchant lives with.

My bargaining is in Your Holy Name.

And your protection will be.

In the name of the Father and the Son and the Holy Spirit. Amen.

You can read the prayer repeatedly, if you wish, at least daily. Also, you can read the prayer both at home and in the church. Going to church, you should go exactly to the icon that is closer to your heart, light a candle, and read a prayer.

Another powerful prayer is the prayer to Seraphim of Sarov:

O Perfect Father Seraphim, the great Sarov Wonderworker!

A hasty helper to all who come running to You!

In the days of Thy earthly life, no one else

I am lean and inconsolable from You,

But all in sweetness was the vision of Thy face

And the godly voice of your words.

To this, the gift of healings, the gift of insight,

The gift of the weak souls of healing is abundant in You.

When God called you from earthly labors

To heavenly comfort

Nicholas love your fingers from us,

And it is impossible to eat and count Your miracles,

Multiplied like the stars of heaven:

Behold, all over the end of our earth

Appear to the people of God and grant them healings.

The same we cry to Ti,

O prey and meek Grace of God,

A bold prayer book to him,

Nicholizhe calling thee off!

Lift up your blessed prayer for us to the Lord of hosts,

May all that is useful in this life grant us

And all useful for spiritual salvation,

May it protect us from the falls of sinful

And let him teach us true repentance,

In still unhindered

To the eternal kingdom of heaven,

Thou art now in an inexorable glory,

And there to chant with all the saints

Life-giving Trinity forever and ever.

Necessarily! After the prayers have been read and heard, you should go back to church and thank God for your help!

Always be aware

How can you find out about the most important news without going to international conferences and not tracking news from the websites of leading cosmetic brands every day? The participants of the Cosmo Expo know the answer, they know where to publish their information and announcements of educational events.

6 tips for a massage therapist: how to attract and retain a client

Massage is a pleasant thing in all respects. This procedure can not only relax the body, but also improve health. Its popularity is unshakable and proven for centuries, but demand creates supply, and in order to keep a client today, your massage must be really good. What is a good massage? Are skillful hands enough, or do you need something else?

How to gain popularity and increase customer flow? Here are some tips:

1. Be unique! Surprise the client with something they haven't seen before. Stand out from the competition! It is for these purposes that a huge number of medical technologists work in the Aroma Jazz company. The formula of each product was created exclusively and has no analogues in the world. Dazzle your imagination! Let a pleasant surprise be a bonus to the service!

2. Boost your efficiency! The client should see results immediately, not after 15 treatments. In addition to cosmetic products, Aroma Jazz products have a pronounced therapeutic effect and can be used as an additional means of local therapy. It is designed to solve such problems as cellulite, age-related changes in the skin, arthritis, arthrosis, relieve inflammation, eliminate acne, etc. Become a wonderful healer for the client, relieving the disease through pleasure.

3. Be a professional! Don't treat a pimple teenager for cellulite. Help the client get what they really need. "Aroma Jazz" is a professional cosmetics, which means it is able to solve specific problems of a specific skin. This is an individual approach. From a huge list of funds, you can choose exactly what is 100% appropriate for the case.

4. Safety comes first! Earn Trust. The client should not be afraid of unwanted consequences (irritation, allergies, etc.) after going to your place. Is there any cosmetics safer than natural? “Aroma Jazz” has long understood that it is not. That is why its products consist only of natural raw materials. All products are certified and meet the ECO standard. Become an oasis for your client within the walls of the gray city!

5. Amaze with variety! Let each visit to you become an expectation of something new and unusual! Taking care of this, "Aroma Jazz" this year has released an original novelty - a line of massage cream-gels for the body, created specifically for athletes and people leading an active lifestyle.

6. Make discounts and carry out promotions! 5-10-15% is a trifle, but nice. You will not become impoverished, but the client will be delighted. Clients of "Aroma Jazz" are specialists in the beauty industry and organizations working in this field. Especially for them, the whole October ACTION is valid: when buying 7 cream gels, as a gift liquid body oils "Birch" (1 liter) and Mandarin Jazz (1 liter).

We work to make your business flourish. Aroma Jazz cosmetics are the choice of professionals striving for perfection!

Attracting clients for a masseur

3.8 (75.56%) 9 review [s]

The most important thing for a massage therapist is his clients. And the easiest way to start attracting them is to take a table at school and tell your family, friends and relatives that you can now massage and you need more practice. But that won't be enough. So let's walk through the simplest, cheapest and most effective ways to attract new customers.

Use social media

Write in the status “ I am a massage therapist". Better yet, create yourself a group or a separate advertising profile on a social network. Carry out promotions in the group. For instance: " repost records and get massage for free". Be sure to consider the norms of aesthetics when creating a profile in social networks: no nudity, alcohol, cigarettes, etc. All photos and videos are only to the point, focus on your professionalism. Try to use beautiful pictures in a neat office. It is better if these are photographs with your participation.

Make gift certificates

For short free procedures, for example, the "neck and collar zone". It's not difficult - make a request "gift certificate template" search engines in the "Pictures" section. Print on a printer, write in your name and the name of the procedure, then distribute them to your friends and acquaintances. Specify an expiration date - this will encourage you to use them faster.

Register with several massage therapists directories

For example masseur.rf and others that you can easily find in search engines. Fill out the profile in the catalogs in as much detail as possible. The more information about you can be found on the Internet, the more likely that the client will turn to you. By the way, many directories offer assistance in promoting your profile for little money.

Masseur business cards

Be sure to print yourself business cards with your own design or with ours (), or take ready-made nameless ones at school. It is quick and inexpensive. 100 business cards will cost no more than 400 rubles. They should be distributed to everyone and told that you are a massage therapist.

If you have a personal car

Make yourself a sticker on the rear window, for example: "Massage 89051234567 Michael".
Get into a massage parlor (even for little money) to develop practice and first client base. You will meet clients personally, and many of them want the masseur to take them at home and of course cheaper.

So, you have your first clients.

Now let's look at how to keep them and get you to advertise "word of mouth".
When working with a client, be sure to clarify the needs, consider the typology, do not standardize patients and do not carry out the same procedure for everyone. Be sure to consider with each client. Act according to what the patient wants to achieve. If the massage is performed for the purpose of body shaping, be sure to take photos before and after the massage course, give them to the client. Then, when the shape is lost, the client will see how good he looked after the massage and will return to you again. Make recommendations for keeping general health patient: what exercises to do, what exercises, what medicinal herbs to drink and the like. Show a sense of humor, cheerfulness, confidence. Remember: it is better to give the client pleasure the first time than to massage him so that the next day everything hurts him. This will increase the likelihood of repeated contact and the fact that you will be recommended.

Maintain a customer database

Preferably in a special, so-called CRM system, write down the dates of visits, procedures and set reminders when you need to invite clients to your place again. Collect email addresses from your patients and send periodic newsletters with advice on health, sports, etc. so that customers will not forget about you.

Provide bonuses when purchasing procedures by courses.

For example: "if you pay for the full course of massage, face massage as a gift." Develop popular packages for the client. For example, “face massage + head massage + face mask”. The complex should be cheaper than each individual passage of these procedures. Already working with the client, ask if he would like to increase the procedure from 60 to 90 minutes for an additional fee.
Give a discount to clients depending on the time of day, since the main clients will sign up for the evening, give a discount to those who want to come in the afternoon. Develop actions, for example, “bring a friend and get a head massage as a gift”.

Finally, do not forget to constantly build up your knowledge base, study, attend, seminars, master classes, trainings. By studying new techniques, you will be able to expand the range of services that you can offer your client. Remember: the quality of the massage therapist's work directly depends on his knowledge and experience.

On the one hand, there is a huge demand for massage services today. On the other hand, a large number of courses, free working hours, good pay and usefulness of the business create strong competition among private craftsmen. This market is in great demand and supply. Competently composing selling texts for massage advertising is building a springboard for a dizzying takeoff in the sales of your office or studio.

A MILITARY SECRET!

The price of the issue. There are only 2 answer options, or “ Yes", or " No". To increase the likelihood of a correct answer, experienced copywriters write several packages of tariff plans.

The first service package is the cheapest... It has a number of shortcomings that a person is forced to put up with.
Second - the most optimal, it brings 80% of the profit and it is singled out as a hit of sales.
Third- the most expensive, but comparable in value to the second. Its main purpose is to show contrast that the optimal package is not that expensive.

An ad can be compared to a human seller. Who would you be more willing to buy massage services from: smiling charms or gloomy bores?

Consider how to write beautiful massage advertisements with examples taken from real advertisements in newspapers and the Internet. For clarity, I exaggerate a little. So,

Make a short text for a massage master without water... Otherwise, it loses its meaning.

bad : Our qualified craftsmen will provide you with professional assistance. You will be pleased with the beneficial result.

Good : We specialize in anti-cellulite massage. The skin becomes toned, firm and rejuvenated, and the fat layer becomes thinner.

Don't talk about yourself, talk about the benefits... Nobody likes narcissism, but everyone likes the result. Here's a nice example:

bad : Our masters are constantly improving their qualifications and winning regional competitions.

Good : Our therapeutic massage at home perfectly helps with diseases of the musculoskeletal system: osteochondrosis, arthritis, radiculitis, paralysis of the limbs and recovery from injuries. And also for diseases of the intestines, respiratory tract and circulatory problems.

Empty words... Avoid cliches and bureaucracy without evidence: “ here you will receive the necessary highly qualified professional assistance», « we are glad to offer you services», « hope for fruitful cooperation". Exchange copywriters who write text for the sake of text at 30 rubles / kilo-character are pouring water. Be more natural. Here's a good example:

bad : We do massage inexpensively... The price for a professional massage performed by our specialists depends on various factors.

Good : The cost of a general massage at home ...rubles per hour session. Express massage price - ... rubles for 10 minutes.

"Creative" design... Exaggerating for clarity.

bad : MustacheL UghimA S soot icThat .

Good : Massage services.

Title... This is a showcase of text. I wrote in more detail on this topic in the article about the article about.

bad : Massage is a real panacea for stress, tension and the best armor from an unfavorable environment.

Good : Rejuvenating sculptural facial massage in the salon or at home in Moscow.

Massage advertising texts pictures

Now let's move on to examples of texts for an invitation to a massage.

An example of a massage advertisement on the radio (Duration 1 minute 20 seconds)

(Relax music playing) The magic hands of Zebra masseurs will help you to relax after a hard day, to put yourself in order for an important meeting, relieve stress after an intense workout, and recover from an illness.

Gentle therapeutic and sports massages. Massage almost any part of the body:

From back pain, heaviness in the legs, aches in the neck, buzzing in the head. Thermal wrap, cupping massage, vacuum, lymphatic drainage, from edema, stiffness and hernias, hydromassage, anti-cellulite massage of the buttocks, hips, barrels, abdomen, sculptural facial massage. Against salt deposits, osteochondrosis, scoliosis with elements of manual techniques. With nourishing oils and creams. Internal organ massage, with needles, stone massage, Chinese, traditional Thai massage ...

You can't list everything! I can only say that there are deep hour-long massages and express programs for a few minutes for the busiest. For details and a personal selection of types of massage, feel free to go to the girls and guys at the reception. The hardest part is to relax. We are located at: Moscow, —–. Phone: 000 000, again 000-000.

10 secrets on how to write the best massage texts (inspired by the timeless classics):

Get the Most Important First... The best ad for a massage parlor or private home professional should be short. The first 3 paragraphs of the text should be loaded with interesting (profitable) information as much as possible. And if you want to create a competent advertisement for massage services in Yandex.Direct or AdWords, then you need to fit everything in 70 characters. Isn't this art?
Be specific... Kipling's six faithful servants will always work - What, Where, When, Who, How and Why. They will help to close all the client's objections and convince him of the need for a high-quality treatment session. That is why “Question-Answer” advertising is so popular. The more you can describe the service, the more you will sell.
And God Loves Trinity... Repeat the most important message in your ad 3 times with different wording. So that it is certainly clear to everyone.
Write in present tense... As if you are already conducting a session.
Indicate the price! A buyer who does not know the price tends to exaggerate it.
Stock “Order a back massage and get a free neck massage” will work much better than “half price back massage”. Since the largest attendance of those who like to improve their health is on weekends and in the evening, it is best to hold promotions on weekdays. Even the most affluent client is happy to hear about the discount. Although it is like a rug to him when buying an apartment.
Gift certificates and promotional codes also increase the effectiveness of the ad by increasing the volume of word of mouth several times.
Write about yourself only towards the end of the story... When you have already interested the person enough.
It doesn't matter how long the ad ends up... The main thing is to read it simply, freely and clearly.
Call to action... This is the culmination of the selling text. Give the visitor a clear message by answering the question "What's next?"

Example: texts for advertising massage on the Internet and social networks

Sedentary work in one position? Are your muscles clogged after intense training? Or does your back just hurt? Welcome to my table!

Therapeutic massage is the best tool for a good mood, positive attitude and well-being. Improve muscle tone, disperse lymph or lactic acid, straighten the joint, relieve spasms, remove salts, toxins, toxins and excess fluid, get rid of spasms, edema, adhesions, scars and seals, improve ligament flexibility, recover from injuries.

Free of bruises, stretch marks and vascular ruptures (blood mesh). Book a back massage and get a free brush massage. Make an appointment right now!

For reposts - personally from me sincere gratitude and pluses in karma, and from my cat - an affectionate murmurmur 🙂

The structure of a competent selling invitation is standard, and has not changed for centuries: an introduction (client's pain), a solution (offer, proposal), objection handling (proof), a call to action. Only the names and interpretations of technologies change. Follow them - and you will have the happiness of sales.

Order texts for advertising massage from a copywriter

Some nice words not enough. The main income comes from regular customers, not one-time passing ones. Slightly exceed expectations - people feel when they are genuinely cared for. A hack is a validated ticket, and it's pretty silly to ride it a second time in a tram of successful sales. And ordering texts for advertising massage from a copywriter means telling about the service beautifully, shortly, honestly and clearly.

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