Business fundamentals. Independent work of students. "Fundamentals of Entrepreneurship"
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Professional retraining:
Type of training:Distance learning using distance learning technologies
Issued document:Professional retraining diploma
Nearest recruitment to the group:April May
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>Hours: 300 hours
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Center additional education provides training services as part of a professional retraining program. The program is designed for specialists who already have secondary vocational or higher education and who want to master a new direction in the field of individual entrepreneurship in the conditions of the Russian economy.
The distance course contains all the necessary subjects and is designed for 300 academic hours.
About the course "Fundamentals of Entrepreneurship"
Professional retraining program "Fundamentals business activities"Includes the amount of information for obtaining the full amount of knowledge, skills and competencies for use in practice in work individual entrepreneur.
This program contains the following disciplines:
Labor law.
Tax law.
Business law.
Basics of marketing and setting up a sales system.
Small Business Management Basics.
Small and medium business accounting and tax accounting.
Business planning.
Financial management of small and medium-sized enterprises, the threat of bankruptcy.
Human resource management.
Information technology in entrepreneurship.
Corruption risks in business, legal framework for combating corruption.
Business communications.
Leadership as a prerequisite for a successful business.
Business ethics culture and image.
Course program: see Curriculum in the tab on this page.
When creating educational programs, the Center for Continuing Education is guided by the wishes of the students, the Federal Law "On Education in the Russian Federation" N 273-FZ, professional standards and qualification requirements.
TRAINING FORMAT
The maximum study load of a student is 300 hours, including compulsory lecture study load and independent work. The training is carried out by correspondence with the use of distance educational technologies in full.
Classes will include watching video lectures and illustrated materials, studying thematic lectures. The material is presented in the form of modules and lectures. To consolidate the studied materials and an intermediate assessment of knowledge, after each lecture, questions for self-examination, test tasks are offered, and at the end of the training - the final control testing for the entire content of the course, as well as the implementation of practical tasks (if desired and if necessary for the student). For completing the practical task, the student receives, in addition to the DIPLOMA on professional retraining, a commendation certificate for the successful completion of the practical task.
LEARNING OUTCOMES
As a result of mastering the course "Fundamentals of Entrepreneurship", the student will be able to carry out professional labor activity as an individual entrepreneur, applying the knowledge gained in practice:
Description of the types of entrepreneurial activity and the business environment;
Application of the norms of business law in practical activities;
Business plan development;
Development of strategy and tactics of activity;
Compliance with professional ethics, generally accepted rules for doing business;
Implementation of basic financial transactions;
Conclusion of contracts;
Application of business negotiation techniques.
A student who has fully completed the entire course of study and has successfully passed the final certification for this program receives a DIPLOMA on professional retraining. This document confirms the professional level of the owner and his right to carry out qualified activities in organizations on the territory Russian Federation and countries participating in intergovernmental agreements on mutual recognition and equivalence of educational documents.
Block 1. General questions
Distance learning is online learning over the Internet. The World Wide Web allows you to exchange information instantly, create the necessary databases, collect in one place the required amount of information materials and make them available to everyone around the world. Distance learning today is an independent form of education, a special method of obtaining education that allows you to keep in touch between the teacher and the student online at an unlimited distance.
Distance learning technologies are used both for refresher courses and professional retraining programs.
Popularity distance learning is gaining tremendous momentum and there are a lot of reasons, for example:
- Learning using distance learning technologies provides a wide audience coverage.
- Anyone can study remotely, regardless of their actual location.
- Distance learning is not tied to the venue training sessions (building, classroom, etc.), training is conducted online via the Internet.
- There is a possibility of choosing any teacher who can be located anywhere in the world and work remotely, i.e. remotely.
- Saving time and financial resources, no travel expenses, accommodation, etc.
- And, most importantly, training can be combined with any other activity.
Distance learning and e-learning are slightly different concepts.
E-learning is the use of new approaches to learning, among which the main objective is to use information technologies (IT) and the Internet.
Distance learning is a broader concept that includes various forms and types. Its main difference is learning literally "at a distance".
The form of training at the Krasnodar Multidisciplinary Institute of Continuing Education for distance programs of additional professional education by correspondence with the use of distance educational technologies in full.
Distance learning - new term of our time, but it originated with the emergence of postal communication. The high speeds of the Internet have brought the possibilities of distance learning to the next level. The time has come for new technologies, a new concept "E-Learning" has appeared - distance learning on the Internet using the most modern programs.
Today, online training programs are gradually replacing full-time and part-time forms of education. More and more educational organizations around the world are introducing online learning for the convenience of their students.
The distance format allows you to build the educational process more flexibly, exactly as it is convenient for you!
The learning process is built in accordance with the legislation of the Russian Federation on education (Federal Law "On Education in the Russian Federation" dated December 29, 2012 No. 273-FZ, Order of the Ministry of Education and Science of Russia dated August 23, 2017 No. 816 "On approval of the Procedure for the application of organizations carrying out educational activities e-learning, distance educational technologies in the implementation of educational programs ", other regulations Russian Federation).
Study programs are developed in accordance with professional standards and qualifications.
Students who have passed the admission procedure are formed into separate groups by specialty. Training is conducted online (from English on-line - interactive) on the Internet on our educational portal. To complete the training, you need a personal computer (or other computer device) with Internet access.
Students are given a key to the educational portal and access to its resources: familiarization materials, video trainings and webinars, interactive tests and assignments, as well as the ability to work directly with teachers and trainers.
There is a possibility of choosing any teacher, while the teacher can be located anywhere in the world.
Today, online learning is a unique opportunity to independently acquire additional knowledge and improve professional competencies using the latest information technologies.
Distance learning is ideal for active and creative individuals, working people, young mothers, as well as those who live far from big cities.
Block 2. Organizational issues of distance learning
The terms of training are individual for different programs. Professional retraining programs at the Krasnodar Multidisciplinary Institute of Further Education and the North Kuban College of Humanities and Technology are calculated from 256 to 1180 academic hours. Advanced training programs are developed in the number of hours from 18 to 200 hours. At the same time, at the request of the student, it is possible to revise the program individually.
For advanced training, it is assumed that the student already has a secondary vocational or higher education, which requires advanced training.
For retraining, it is assumed that the student has a basic secondary vocational or higher education. In this case, the learning process during retraining affects only professional disciplines, but does not cover the basic and mandatory for secondary vocational and higher education in general (i.e. history, foreign languages etc.).
An e-course is a convenient, inexpensive and, most importantly, fast way of learning, based on educational text materials, multimedia and interactive applications. The basis of such training is the virtual contact between the teacher and the student (webinars, chats, conferences). The whole process is subject to the curriculum, at the end of the training, final certification is carried out and a diploma is issued established sample or a certificate of completion of advanced training, confirming the receipt of additional qualifications.
You don't need to come for admission, this is the main advantage of distance learning. It is also not required to come to the sessions for the final exams. The educational process is fully conducted online on the educational portal. All organizational issues can be resolved through telephone conversations, by correspondence by e-mail or postal service.
For e-learning, you only need a computer or tablet device, Internet access, a webcam, and headphones. It may be necessary to install a number of standard programs required for training: MS Office, Skype, etc. (as recommended).
Tutor - employee educational organization, who ensures the development of individual educational programs for pupils and students, is your mentor and curator. He can help solve organizational issues, control the schedule, psychologically adjust the ward for productive work. The tutor organizes group seminars, conducts online events and gathers a group to participate in them, monitors and corrects your independent studies, advises on all emerging issues.
The E-Learning process is based on content - electronic content.
Content refers to digital textbooks and lecture notes. These are texts and diagrams, photographs, images, videos. Currently, training simulators and the possibility of constructing virtual reality at the information technology level are being widely implemented.
Block 3: How are the classes
Communication in E-Learning is primarily Skype. The simplest video and audio communication program used by millions of people. On Skype, you can see your teacher and even your classmates. Skype perfectly replaces telephone communication. On the basis of this program, webinars are held - video classes that are very similar to classroom ones, but do not require personal presence. In addition to Skype, you will use e-mail, chats and other programs, most of which are familiar to you and do not require any special knowledge. Service technical support always ready to help you install the necessary program and make it work.
Classes can be individual and joint. In the first case, this is your independent work, completing tasks for the study of materials. Classes are held on the basis of the educational portal, where you are assigned personal password and you find everything you need. Just open required documents, study, save to your computer or print if necessary.
The second type of classes is online events (webinars, conferences) according to pre-formed lists of participants, when students and teachers gather at the same time in one virtual place, consider certain issues together, perform practical, laboratory work, etc. Such classes are very close to real classroom ones: you can see and hear the teacher, communicate with fellow students, only all actions take place on your computer monitor in real time.
No, a permanent Internet connection is not required. Training materials can be downloaded and saved on your computer device, and, if necessary, printed. An Internet connection is required only when passing test assignments and performing practical work, to interact with teachers and, possibly, classmates.
Interactive classes are classes conducted using innovative electronic designs and techniques. In such classes, as a rule, active communication between teachers and students is assumed. At the same time, students also interact with the online learning system, i.e. educational portal (study materials, perform test and practical tasks).
A webinar is a live video conference where one or more speakers speak. The webinar is accompanied by a chat, questions are asked to the speaker, and discussions are held. Webinars are prepared in advance, the organizers notify students about the time of the webinar and issue an access code to it by e-mail or in their personal account on the distance education resource.
Self-study is the main component of distance learning programs. Independent work is mandatory for obtaining practical skills, deepening and consolidating knowledge and information, as well as for the formation of the most important professional competencies... You are given the opportunity to study lecture material, recommended literature - textbooks in digital form located in the course database. Also, you can watch educational films, videos and listen to audio recordings of lectures. An interesting and informative material for self-study is the recordings of previous webinars and video conferences.
All training material on the training portal is divided into blocks. Testing is usually expected at the end of each such block (from 3 to 10 questions). Upon completion of training, the student is invited to pass an extended test (final certification). Online testing involves a time limit during which you must mark the correct answer options. If the listener does not answer correctly, the system recommends him to re-study certain material. / collapse]
The implementation of practical exercises is provided, for the most part, in professional retraining programs and involves the issuance of a later commendable diploma on the implementation of practical tasks and (or) letter of recommendation... When performing practical work, it is possible to use any available sources of information, but direct copying of texts (with the exception of citation) and plagiarism are not allowed. If such systems of verification of the educational portal are found, the written exam will not be considered passed.
Block 4: Paperwork
You can apply for distance learning without a visit to an educational organization using e-mail and traditional mail. Please choose a training program on our website. Here you will find a description of the training program, curriculum, and information about the teachers. Leave a request in electronic form and we will contact you as soon as possible!
Enrollment is as follows:
- You send by e-mail a scanned copy of the application for admission (All forms can be found on the website or requested from a specialist of an educational organization), attach to the letter a copy of your passport, main educational document (diploma with attachments) and marriage certificate (if you changed your last name) ... We will also need scanned copies of your signed contract for the provision of educational services, consent to the processing of personal data, statements - consent to send a document on education by mail (or, if you wish, you can personally come to our office for a document).
- Further, by mail in an envelope, the following documents must be sent by mail (the address is indicated in the contract):
(1) Original application for enrollment (1 copy);
(2) Original contract (2 copies);
(3) Original of the application - consent to send the document of education by mail (1 copy);
(4) Consent to the processing of personal data (1 copy);
(5) A copy of the passport with registration / registration data (1 copy, with a note at the bottom with your hand “Copy is correct” and your signature);
(6) A copy of the education document with attachments (1 copy, with a note at the bottom with your hand “Copy is correct” and your signature);
(7) In case of a change of surname, first name, patronymic - a copy of the document confirming this change, for example, a marriage certificate (with a note at the bottom with your hand “Copy is correct” and your signature).
Upon the payment made by you, an order for enrollment is generated. Based on the order, your username and password are generated to access the educational portal to the training program you have chosen, about which we will send you an e-mail to the e-mail you specified in the application.
Online retraining is ideal for working people. You do not need to go on vacation for sessions, you can study without stopping from labor process and without significantly changing the usual way of life. Flexible free schedule is the main advantage. Distance learning is also great for young mothers - study right with your baby on your lap, you can get distracted at any time. Geographic boundaries are not limited, i.e. even being in the most remote outback, you can get an education in a prestigious educational organization. The main thing you need is Internet access.
Retraining programs and courses are available to specialists with secondary vocational, higher, incomplete higher education. Upon admission on an incomplete basis higher education (while studying at a university) You will receive a diploma of vocational retraining simultaneously with a university diploma, i.e. before the end of the term of study at the university, it is impossible to obtain a diploma of professional retraining.
Distance learning is not particularly difficult. The program interface is intuitive, your actions are already planned in advance: press the buttons that the system prompts you, open files, follow the links. The technical support department will certainly help you with setting up the necessary programs, and you can easily solve any difficulties with our specialists. Already during the first lessons of the distance learning program, you will understand the logic of the process and will feel confident in front of the monitor. The interface of the educational portal is quite simple and focused on the widest range of users.
Distance learning is suitable for most people with a wide variety of characters and personality traits. It is found entertaining by enthusiastic and creative people with high level motivation and desire to learn as much as possible. Here we are pleased to provide you with access to the information and educational resource "Book Fund".
There are also students who are not very fond of learning. Note that they also find the e-learning process quite exciting - the new form of submission greatly diversifies even traditional programs. Distance courses and training programs are developed on the basis of relevant information, current legislation, taking into account professional standards and qualification requirements... Lecture materials and all educational materials are updated as changes in legislation and new trends and information appear. Updating e-learning materials is much faster than republishing print edition (textbook, monograph, and more). Each innovation (in legislation, in science, in practice) can be quickly reflected in the materials of the distance program. New technologies inherent in distance learning are contributing to the elimination of illiteracy in provincial areas, which is still relevant to our country. Thus, distance education is free access to relevant information and knowledge!
Yes of course. Based on international agreements on the mutual recognition of educational documents. If the Russian Federation does not have such an agreement / agreement with the country of which you are a citizen, then enrollment may require nostrification of your main diploma (confirmation of education, the procedure established by law).
The cost of training varies. In state educational organizations, you can apply for budgetary places, in private ones - such an opportunity, as a rule, is not available. The quality of training in private educational organizations that value their reputation, responsibly approach the selection of teaching staff and have experience in educational activities, ensures the survival of the organization. Services of a private educational organization are simply obliged to meet all the necessary requirements in order to compete in the educational services market.
It is definitely easier! A free training schedule, an individual approach and the opportunity to study materials in the most interesting way for you: "audiences" can listen, "visuals" can watch, "intellectuals" can read, and debaters can hone their skills in forum platforms and in correspondence. You have the opportunity to practice in a familiar environment, at a convenient pace and in a convenient place, without interrupting your main activity. You are provided with free advice from teachers and information support of the Center for Continuing Professional Education throughout the entire period of study.
Pre-profile elective course program " Business fundamentals " designed for teaching in 9 grades of basic school, designed for 17 teaching hours.
The program includes 4 topics, the study of which will allow students to familiarize themselves with fundamental economic concepts, the foundations of the theory of the firm, the specifics of entrepreneurial activity and its place in modern Russian economic reality. This elective course will help schoolchildren to consciously decide on the profile of education in high school.
It is important to note that the program focuses mainly on microeconomic issues that students, in one way or another, face in everyday life, although it touches on a number of macroeconomic issues, such as taxes. The program assumes, when studying a number of topics, a reference to the current situation in the Russian economy and social sphere.
goal course: stimulate the interest of students in the study of economics as a science not only cognitive, but also of great practical importance.
The main objectives of the course:
- Familiarization of students with the basic concepts of economic science and the basics of entrepreneurial activity in the framework of pre-profile training.
- Improve and consolidate the skills of students with tests, questionnaires, solution skills economic challenges and project activities.
- To instill in schoolchildren an understanding that the market and free enterprise necessarily imply knowledge and observance of laws and have important social functions.
Methodological features of the course.
This elective course is pre-profile and is designed for schoolchildren who have not previously studied the subject "Economics", but are interested in it, planning to continue their education in the classes of the socio-economic profile in the future. In this regard, the first lessons of the course involve introductory topics that introduce children to the basic issues of economic theory.
As part of the elective course, not only theoretical, but also practical lessons are offered, as well as independent work of students.
The study of each topic involves the teacher's story, perhaps working with a textbook on theoretical issues identified in the course program.
A number of topics involve individual, group, frontal forms of practical work, which allow students to gain not only knowledge, but also basic skills necessary for a person who decides to start a business. So, topic 2 "From the history of entrepreneurship in Russia:" involves the preparation of messages about prominent Russian entrepreneurs by students, topic 6 "The main stages of entrepreneurial activity" involves a business game "Fair of entrepreneurial ideas" in the form of "brainstorming", topic 11 "Marketing" - practical work "Analysis of the advertising market". Detailed information about them is presented in Appendix 1. Collective discussion of the issues "Advantages and disadvantages of a market economy", "Features of an entrepreneurial resource" (section 1), "What should be a modern manager" (section 3), "Individual entrepreneurship: advantages and difficulties" (section 4) is conducted by the teacher in the form of a heuristic conversations based on the knowledge gained by schoolchildren in social studies, history lessons, from the media, based on their life experience.
The program promotes mastering the primary skills of an entrepreneur in the framework of the training project "Creating a business plan". The project prepared by the students acts as a credit work at the end of the elective course.
Questioning students based on the results of the course will allow the teacher to assess the quality of his work, draw conclusions about the necessary changes in work for the future.
Control forms:
- Based on the results of studying each section, students are invited to report orally or in writing in a test form on their knowledge of the main issues of the topics studied.
- In the course of the classes, the reports prepared by the students and the practical work performed are assessed.
- At the end of the course, the presentation, defense and quality assessment of the business plans prepared by the students is carried out.
Estimated performance of the course.
- Students must master the basic economic concepts proposed for study by the course program.
- Students should practice the skill of analyzing economic information.
- As part of the work on the project, students should receive theoretical knowledge and form a primary skill promising business - planning.
- A business plan prepared by them should serve as a practical illustration of the results of the work of the children.
- At the end of the course, students should decide on the need for further in-depth study of economic science in classes of a socio - economic profile.
Course program: "Fundamentals of Entrepreneurship."
Section 1. Introduction to Economics. (2 hours)
Economics: Science and Economy. Types of resources. The problem of limitation. Production capability curve. The advantages and disadvantages of a market economy. The circulation of goods, services, resources, money in the economy.
Features of an entrepreneurial resource. The emergence of Russian entrepreneurship. Entrepreneurial dynasties. Social responsibility, charity and patronage in the history of Russian entrepreneurship.
Section 2. Theory of the firm. (3 hours)
Conditions for the development of entrepreneurship. Company. Firm. Legal status firms.
The structure of production costs. Cost minimization. Performance. Factors affecting performance.
Solving problems on the topic: "The structure of production costs". Profit, types of profits.
Section 3. Technology of entrepreneurship. (8 hours)
The main stages of entrepreneurial activity. Development of an entrepreneurial idea. Practical work: "Fair of Entrepreneurial Ideas"
Purpose and structure of the business plan. Introduction to the project: "Creating a business plan."
Financial plan. Internal and external sources of financing for the firm. Credit: pros and cons. Accounting... Financial statements. Enterprise balance sheet.
Production plan: from product development to final product manufacturing.
Management structure of a modern enterprise. Management: concept, functions, tasks. What a modern manager should be like.
Business risk assessment. Insurance.
Role marketing technologies... Types of marketing. Targeted marketing stages. Marketing research. Advertising: concept, functions, types. Sales.
Consultation on the project: "Creating a business plan"
Section 4. Social and legal aspects of entrepreneurial activity in Russia. (3 hours)
Main organizational - legal forms business organization in Russia. Individual entrepreneurship: advantages and difficulties.
Taxes. Types of taxes. Methods of taxation. Entrepreneur and taxes.
Interaction between an entrepreneur and employees.
Modern problems and features of entrepreneurial activity in Russia. The role of the state in supporting small business. The social status of an entrepreneur in Russia. Social responsibility of modern business.
Presentation of educational projects: "Creating a business plan" (2 hours)
Presentation of educational projects. Summing up the results of the students' work during the elective course.
Academic - thematic course plan: "Fundamentals of entrepreneurship."
| P / p No. | Section and topic titles | Forms of work | Number of hours |
| Section 1. Introduction to Economics. | 2 | ||
| 1 | Market economic system. | 1 | |
| 2 | Entrepreneurship is a special kind of resource. From the history of entrepreneurship in Russia: | seminar | 1 |
| Section 2. Theory of the firm. | 3 | ||
| 3 | Enterprise, firm. | lecture | 1 |
| 4 | Production costs and their minimization. | 1 | |
| 5 | Profit. Profits. | combined lesson with elements of lecture and practical work | 1 |
| Section 3. Technology of entrepreneurship. | 8 | ||
| 6 | The main stages of entrepreneurial activity. | combined lesson with lecture elements and business game | 1 |
| 7 | Modern business plan. Introduction to the training project: "Creating a business plan". |
lecture | 1 |
| 8 | Financial plan. | lecture | 1 |
| 9 | Production plan. | lecture | 1 |
| 10 | The specifics of management in modern conditions. | lecture with elements of heuristic conversation | 1 |
| 11 | Marketing. | combined lesson with elements of lecture and practical work | 1 |
| 12 | Consultation on the project: "Creating a business plan" | consultation | 1 |
| Section 4. Social and legal aspects of entrepreneurial activity in Russia. | 3 | ||
| 13 | Organizational and legal forms of business organization in the Russian Federation. | lecture with elements of heuristic conversation | 1 |
| 14 | Entrepreneur and taxes. | lecture | 1 |
| 15 | Interaction between an entrepreneur and employees. | combined lesson with elements of lecture and practical work | 1 |
| 16,17 | Presentation of educational projects: "Creating a business plan" | conference | 2 |
Literature for students.
- Azimov L.B. Teaching the course "Leading to Economics": Handbook for the teacher - M.: Vita - Press, 1998.
- Arkhipova A.P. Insurance. Your right choice: Academic. manual for 8 - 9 cells. - M .: Vita - press, 2008.
- Gudyrin S.N. Fundamentals of Marketing: Study Guide for Grades 10 - 11 - M .: Vita - press, 2003.
- Kashanina T.V., Kashanin T.V ... Law and Economics: Textbook for 10-11 grades. In 2 books. - M: Vita - press, 2003.
- Kotler F ... Marketing Basics: Per. from English - M., 1995.
- Tax Code of the Russian Federation. - M., 2004.
- Fundamentals of economic theory: Textbook for 10-11 grades. Ed. S. I. Ivanova. - M, 2004.
- Ravichev S.V. and others ... Problems in economics with solutions. M., 1999.
- Rozanova N. M ... My firm: Textbook for 8-9 grades. - M .: Vita - press, 2006 ..
- Chernyak V.Z. Introduction to entrepreneurship: A textbook for 10.11 class - M., 2002.
- Shibukov A. AND ... et al. Fundamentals of Entrepreneurship.- Textbook for students.- Kolomna, 2003.
If you are going to start your own business, you must first of all realize that this is a very difficult bread. You will not be able to make money quickly and continue to rest. Business is an ongoing process that requires complete dedication and great responsibility. Moreover, a deep knowledge of business methods is required. And what kind of activity to devote oneself to, where and from whom to learn how to do business is a separate topic altogether.
Got to be crazy not to take advantage of that mass useful informationprovided by the Internet. Video tutorials, forums, discussions, any webinar or online course can be found on the global network today in a huge number. And another question arises: how to choose the most correct, most useful courses and, importantly, free business training? It's no secret that a novice entrepreneur does not always have the opportunity to spend money on purchasing these courses. We're happy to provide you with a list of online training materials that won't cost you a dime. With just one click, you can start learning the basics of marketing, financing, business management, website building, and more. These courses also provide their students with special tools to bring them to life. This may be the best chance for you, your team, and your business to get back on their feet.
1. Basics of entrepreneurship. UCLA Course
Business is an exciting but risky career step. To improve your chances of success, it might be wise to become familiar with the basics of entrepreneurship by taking this effective and free course.
This interactive course contains 4 to 8 hours of video tutorials, as well as materials recommended for self-study. You will learn everything you need, gain skills and tools, marketing strategies, business plan features and much more.
2. How is a startup built?
Those looking to build a business from scratch will need some practical advice... The How to Build a Startup course is different from any traditional tutorial offered by an academic institution, and it focuses on teaching entrepreneurs how to quickly come up with ideas, test the market to carve out their niche.
This course also involves the active participation of the student. In the course of your studies, you can choose your own course of action, including drawing up your own exercises and projects. You don't have to blindly rely on someone else's idea, the course is focused on creative people. You will be able to use this course to find out for sure how marketable your intended product will be and how quickly the business will return.
3. Business financing is a sore point
Need funding but don't know where to start? The University of Maryland Pros Online Course can teach you how to make money for your business. Even if you don't have any start-up capital.
The course is presented in video lecture format, and each session takes place over four weeks, with a frequency of 3 to 5 hours of lectures per week. Designed for both beginners and established entrepreneurs. Upon completion, you will learn everything about the capital structure of successful enterprises, you will learn how to find investors. 
4. Turn on your fantasy
It doesn't matter what kind of business you are in, every business requires a creative approach. A free course called "Awaken your creativity", which is offered on coursera by specialists from the State University of New York, will help to awaken the hidden opportunities that are most likely dormant in you, to motivate you to give birth to new ideas. You will understand that you are capable of more, and you will learn how to use your inner reserves in both professional and personal life.
The course requires 3 to 4 hours per week and involves classes in the form of video lessons, expert assessments. The weekly forum discussions will also be very helpful. In addition to teaching you how to recognize and use your own creativity, you will learn how to teach the same to other people who may come in handy as you start a business.
5. Business ethics in business and real life
It is important for an entrepreneur to understand the role of ethics in business. "Business ethics for the real world" - this is free online course School of the University of Santa Clara, posted on the World Wide Web, and it focuses on any kind of professional and entrepreneurial activity. This course will be very useful for both novice businessmen or students, as well as experienced specialists.
The course does not impose its own postulates, it allows participants to work at their own pace and aims to teach ethical theory that can be applied to real-life situations that often arise in business.
6.21 important lessons for a businessman
Many people say that business is the highest mathematics. In fact, there are so many difficulties, unpredictability and even pitfalls associated with it for an uninformed beginner that it will be useful to learn from those who have already gone through all this on own experience... This is what the 21 Important Lessons for Entrepreneurs course is all about. 450 students have already rated it a "five stars", noting that it outlines the highlights of the start-up phase of their business.
The duration of the course is two hours in total. It is broken down into 23 online lectures.
7. Introduction to Marketing
What's the point of business if your product isn't being bought? The Introduction to Marketing course, a product of the Wharton School of the University of Pennsylvania, teaches you to "look at the root" and anticipate the needs of your customers.
The training takes place over four weeks and requires active classes of approximately 5-6 hours per week. Learn everything you need to know about brand positioning and communication, learn to accelerate decision-making, market entry, marketing planning, and proven marketing strategies. 
8. Quick start on WordPress
Many starting or working businessmen do not yet have a website, but they understand how important it is to manage their business online. This is important even if you plan to outsource the design and content of your site. You can start exploring all the features of the most popular web platform. Education is free.
This course offers 10 free videos to watch within an hour to walk you through how to create simple one-page WordPress sites.
There is no need to delve into all the technical details of the webmaster's work. The course will lead you to your goal step by step. You will learn how to choose the best web host, provider, how to install and use WordPress dashboards, how to choose a design theme, how to create content, and much more.
9. Quick start with social media
You probably have a Facebook page or Twitter profile. Why not use it to promote your business? Add your business logo to your account. Now these will be the pages of your product or service. You won't believe how quickly your business will start to pick up steam. You will have regular customers and customers. Simple posts in cyberspace will help you successfully sell your product.
Of course, this path is also not the easiest one, there are subtleties everywhere. How to promote your product on social media - this is taught by a special video course "Social Media 101". The training includes step-by-step instructions on marketing techniques on Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, as well as on running your own blog.
10. How to reason and argue?
The ability to express your thoughts, to defend your opinion, to reason about business is a necessary quality for an entrepreneur. Duke University offers a special course on Think Again: How to Reason and Argue. How to discuss problems with business colleagues, how to learn how to make decisions on your own, to argue for them, to distinguish between the important and the secondary - this course teaches all this. It is worth recalling that it is absolutely free. The 12-week course contains a cycle of video lectures and exercises.
11. Project planning and management
Among the listed courses in a special place - “Fundamentals of Project Planning and Management (University of Virginia).
Poor project planning and sloppy execution will not succeed. If you want to grow as a businessman, you need to learn the basics of project management. This course is four weeks long and requires 2 to 4 hours of your time per week to listen to video lectures and participate in hands-on sessions, discussions, and quizzes.
You will learn exactly how to plan your business, understand what makes a project unsuccessful, learn to set clear goals for a project, and prioritize goals.
12. Marketing in the digital world
Experienced entrepreneurs know that the internet is playing an increasingly important role in marketing - even for small, local businesses that operate mostly offline. To immerse yourself in the world of Internet marketing, a course called "Marketing in digital world"offered by the University of Illinois.
For this course, you will need to spend 6 to 8 hours per week watching video lectures and participating in training for a total of 12 weeks. Each week, learners are presented with a real company example that you will use to learn the basics of marketing and how they shift towards the digital world.
13. The better the leader, the richer life.
An entrepreneur needs to refresh his leadership skills... This will come in handy when it comes time to hire more employees or hold the attention of a large audience. The free course offered by the University of Pennsylvania is called The Better Leader, the Richer Life. Training in this system will help you develop the necessary leadership skills.
The course is 10 weeks long and will require 3 to 8 hours of your time each week, includes video lectures and weekly assignments, along with several exam options to be taken at the end. You will learn practical and proven leadership techniques that will help you identify your core values \u200b\u200band gain the trust of those around you.
14. Financial accounting
Can't afford to hire an accountant to run your business? Perhaps you should try to master accounting yourself and manage your own financial affairs? This knowledge can be acquired free of charge with the Introduction to Financial Accounting course offered by the University of Pennsylvania Business School.
You will need to complete a course of video lectures (6 to 8 hours per week), discussions and tests for a total of four weeks. The course includes information about key principles, all special vocabulary and accounting terminology.
15. Operations management
Anyone who wants to effectively run their own business should have some basic knowledge to control production. The Wharton School of the University of Pennsylvania offers a free Introduction to Operations Management course.
The course takes place over four weeks, with 5 to 7 hours of study time per week for video lectures, discussions and tests. By the end of the course, you will be able to identify bottlenecks in your business, fix problems that hinder productivity, and come up with new ways to improve business processes.
Being an entrepreneur is not easy, and it is possible that you will feel quite depressed at times. But when you have the opportunity to learn, useful resources that offer academic and practical knowledge, and for free, you can rest assured of your business.
Working programm
interdisciplinary course
Business fundamentals
Organization-developer: State autonomous professional educational institution Penza region "Penza multidisciplinary college" construction department
Developers:
Nikitina Yu.A. teacher
Program passport
"Fundamentals of Entrepreneurship"
1.1 Scope of the example program
Program academic discipline is part of the variable part of the training program for skilled workers, employees by vocational vocational education
1.2 The place of the discipline in the structure of the main professional educational program:
The curriculum of the academic discipline is included in the general professional cycle of open source programs
1.3 Goals and objectives of the discipline - requirements for the results of mastering the discipline:
The purpose of the discipline:
Formation of regulatory, economic and organizational knowledge and skills on the formation, organization and conduct of entrepreneurial activity in the Russian economy.
Discipline objectives:
1. To form systemic knowledge about the basics of organizing entrepreneurial activity.
2. To develop organizational and managerial skills in doing business.
3. To form knowledge about the responsibility of business entities.
be able to:
Describe the types of entrepreneurial activity and the business environment;
Operate in practice with economic categories;
Determine acceptable production boundaries;
Develop a business plan;
Draw up a package of documents for starting a business;
Draw up documents for opening a bank account;
Determine the organizational and legal form of the enterprise;
Develop a strategy and tactics for the enterprise;
Follow professional ethics, ethical codes of the company, generally accepted rules for doing business;
Describe the mechanism for protecting business secrets;
Distinguish between the types of responsibility of entrepreneurs ;
Analyze the financial condition of the enterprise;
Carry out basic financial transactions;
Calculate the profitability of your business.
As a result of mastering the academic discipline, the student must know:
The role of the environment in the development of entrepreneurship;
Technology for making business decisions;
Basic components of the internal environment of the company;
Organizational and legal forms of entrepreneurial activity;
Features: constituent documents;
- order state registration and enterprise licensing;
- mechanisms of enterprise functioning;
The essence of entrepreneurial risk and the main ways to reduce risk;
Basic provisions on remuneration at enterprises; entrepreneurial type;
The main elements of the culture of entrepreneurship and corporate culture;
List of information to be protected;
The essence and types of responsibility of entrepreneurs;
Methods and tools financial analysis;
The main provisions of accounting for small businesses;
Types of taxes;
- from
Principles and methods for assessing the effectiveness of entrepreneurial activity;
Ways to improve and control the efficiency of entrepreneurial activity.
1.4. Number of hours for mastering the discipline program:
maximum teaching load students 96 hours, including:
compulsory classroom teaching load of the student is 64 hours;
independent work of the student 32 hours.
2. STRUCTURE and CONTENT OF THE DISCIPLINE
2.1. The scope of the discipline and types of educational work
2.2. Thematic plan and content of the academic discipline. Organization of business activities
| Names of sections and topics | Clock volume | Assimilation level |
|
| Introduction | Goals and objectives of the course "Fundamentals of Entrepreneurship". General structure and content of the course. Types of practical work. Learning outcomes. | ||
| Topic 1. The essence of entrepreneurship and its types | |||
| The essence of entrepreneurship and entrepreneurial activity. Types of entrepreneurial activity. Individual entrepreneurship. Joint venture. The essence of innovative entrepreneurship. Regional networks: business centers, business incubators. | |||
| Practical lesson number 1 Topic: "Analysis of types of entrepreneurial activity and determination of the typology of a commercial organization." |
|||
| Independent work of students. The history of the development of entrepreneurship, its innovative directions in Russia (abstract) | |||
| Topic 2. Making an entrepreneurial decision | Scope of acceptance management decisions... Internal and external environment entrepreneurship. Basic components of the internal environment. Factors of indirect impact on management decision-making. Technology for making entrepreneurial decisions. Economic methods of making entrepreneurial decisions. Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 2 Topic: “Product price formation. Management of production costs. Determination of the boundaries of the volume of production. " | |||
| Factors of indirect impact on management decision-making (message). |
|||
| Topic 3. Choosing a field of activity and justification for creating a new enterprise | Selection of the scope of the new enterprise. Feasibility study for the creation of a new enterprise. Brand name enterprises: features and purpose. Constituent documents. State registration of enterprises. Licensing of enterprises. Execution of documents for opening a bank account. Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 3 Topic: "Development of a business plan." Independent work of students Preparation for a practical lesson | |||
| Practical lesson number 4 Topic: "Drawing up a package of documents for starting a business." Independent work of students Preparation for a practical lesson |
|||
| Practical lesson number 5 Topic: "Paperwork for opening a bank account." | |||
| Independent work of students: Company brand name: features and purpose | |||
| Topic 4. Organizational and managerial functions of the enterprise | Development of strategy and tactics for a new enterprise. Organization of enterprise management. Company structure. Enterprise processes. Enterprise management functions. Organization of planning the activities of the enterprise. The main functions of the organization in the enterprise. The mechanism of enterprise functioning. Marketing and logistics in business. Termination of the enterprise. Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 6. Topic: "Designing an organizational structure and determining the typology of a commercial organization" Independent work of students Preparation for a practical lesson | |||
| Practical lesson number 7 Topic: "Development of a strategic and tactical plan of the enterprise." |
|||
| Independent work of students: Termination of the enterprise (message). | |||
| Topic 5. Entrepreneurial risk | The essence of entrepreneurial risk. Classification of business risks. Risk indicators and methods of its assessment. The main ways to reduce risk: insurance, leasing, factoring, franchising, hedging, forward contract, futures contract, option contract. | ||
| Independent work of students: Hedging, forward contract, futures contract, option contract as ways to reduce entrepreneurial risk (message). | |||
| Topic 6. Labor resources... Remuneration for labor in an enterprise type | Personnel structure of an entrepreneurial firm Personnel management process in PD Basic provisions on remuneration at an enterprise type enterprise | ||
| Topic 7. Enterprise culture | The essence of the culture of entrepreneurship. Corporate culture. Business ethics and etiquette. The emergence and formation of the culture of an entrepreneurial organization abroad. Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 8. Topic: "Compliance with the norms of professional ethics in various industrial situations." | |||
| Independent work of students:The emergence and formation of the culture of an entrepreneurial organization abroad (optional) (abstract). |
|||
| Topic 8. Business secrets | The essence of business secrecy. The difference between business and commercial secrets. Formation of information constituting a business secret. External and internal threats to the security of the company. The main elements of the mechanism for protecting business secrets Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 9 Topic: "Development of the content of the subsystems of the mechanism, protection of business secrets and security of the company." | |||
| Independent work of students:External and internal threats to the security of the company. Drawing up a classification scheme or a table of possible threats to the security of the company. |
|||
| Topic 9 Liability of business entities | The essence and types of responsibility of entrepreneurs. Conditions for the emergence of civil liability of entrepreneurs. Ways to ensure that entrepreneurs fulfill their obligations. Administrative responsibility of entrepreneurs. Responsibility of entrepreneurs for violation antitrust law. Responsibility for the low quality of products (works, services). Responsibility for committing tax offenses. Independent work of students Preparation for a practical lesson | ||
| Practical work number 10 Topic: "Determination of the types of responsibility of entrepreneurs for the analysis of given situations." | |||
| Independent work:Responsibility of entrepreneurs for violation of antimonopoly legislation (report). |
|||
| Topic 10. Financial management of an enterprise type enterprise | The financial resources of the enterprise. Enterprise financial management system. Assessment of the financial condition of the enterprise: the essence and purpose of financial analysis, methods and tools for financial analysis, analysis of the solvency and financial stability of the enterprise, analysis of the efficiency of using current assets. The system of normative regulation of accounting in small businesses, organization of accounting in small businesses. Interaction of entrepreneurs with credit institutions. Calculation of loans. Enterprise bankruptcy. Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 11 Topic: "Analysis of the solvency and financial stability of the enterprise according to the given financial and economic indicators." Independent work of students Preparation for a practical lesson | |||
| Practical lesson number 12 Topic: "Making payments on loans." |
|||
| Independent work of students: Enterprise bankruptcy (message). | |||
| Topic 11. Taxation of business | General characteristics of the tax system. Types of taxes: VAT, excise, income tax, corporate property tax, fee | ||
| Independent work of students: Responsibility of the taxpayer for tax violations (abstract). | |||
| Topic 12. Assessment of the effectiveness of entrepreneurial activity | The system of indicators of the efficiency of entrepreneurial activity. Principles and methods for assessing the effectiveness of entrepreneurial activity. Ways to improve and control the effectiveness of business. Independent work of students Preparation for a practical lesson | ||
| Practical lesson number 13. Topic: "Calculation of the profitability of business" | |||
| Differentiated credit |
|||
| total | |||
3. Conditions for the implementation of the discipline program
3.1. Minimum Logistics Requirements
The implementation of the program requires a study room for socio-economic disciplines.
Classroom equipment:
Seats by the number of students;
Teacher's workplace;
Magnetic board;
Furniture: racks, shelves, wardrobes.
Technical training aids:
Personal computer (PC);
Multimedia;
Video projector;
3.2. Information support of training
List of educational publications, Internet resources, additional literature
Main sources:
1. Belov A.M., Dobrin G.N., Karlik A.E. Economics of the organization (enterprise): Workshop / Under total. Ed. Prof. A.E. Dwarf. - M .: INFRA-M, 2003 .-- 272 p.
2.Busygin A.V. Entrepreneurship. Textbook. - M .: Delo, 1999 .-- 640s.
3. Fundamentals of Business: Textbook / G.V. Esakova, M.M. Esakov; Ryazan. State Radiotech. Acad. Ryazan, 1995 .-- 76 p.
4. Basics of entrepreneurship. Series "Textbooks, tutorials". - Rostov n / a: Phoenix, 1999 .-- 512 p.
5. Performance assessment and planning investment projects and programs: Regional aspect / Ed. IN AND. Terekhin. Ryazan. Ryazan. state radio engineering. acad., 2002 .-- 261 p.
6. Entrepreneurship: Textbook for universities / Ed. prof. V. Ya. Gorfinkel, prof. G.B. Polyak, prof. V.A. Shvandara. - M .: Banks and exchanges, UNITI, 1999 .-- 475 p.
7. Terekhin V.I. and other Financial management of the company. Manager's handbook. M .: Economics, 1998, 350 p.
8. Shevchenko I.K. Organization of business activities. Textbook. - Taganrog: Publishing house of TRTU, 2004, 92 p.
9. Enterprise Economics: Textbook / Ed. A.E. Karlika, M.L. Shuhgalter. - M .: INFRA-M, 2003 .-- 432 p.
10. Economics of the firm: Textbook for universities / Ed. prof. V. Ya. Gorfinkel, prof. V.A. Shvandara. - M .: UNITI-DANA, 2003 .-- 461 p.
Additional sources:
1. Civil Code of the Russian Federation. Part one. Introductory article by prof. V.F. Yakovleva. - M .: Publishing house KODEKS, 1995 .-- 240 p.
2. The Civil Code of the Russian Federation. Part two. - M .: INFRA-M, 1996 .-- 352 s
3. Entrepreneurial (economic) law. Tutorial. - M .: Publishing house "Brandes", 1997. - 256 p.
4. Entrepreneurship: Guidelines for laboratory work/ Ryazan. state radiotech. Acad .; Comp. M.M. Esakov, G.V. Esakova, Ryazan, 1998 .-- 20 p.
5. Guide to the exchange business: commodity transactions, securities/ Per. from English M.I. Soroko, A.S. Kamensky; Ed. A.A. Belozertseva. - M .: Agropromizdat, MF JV "Aspect", 1991. - 256s.
6. Raizberg B.A. Fundamentals of Economics: Textbook. allowance. - M .: INFRA-M, 2001 .-- 408 p.
4. Monitoring and evaluation of the results of mastering the Discipline
Control and evaluation the results of mastering the discipline are carried out by the teacher in the process of conducting practical exercises and testing, as well as the fulfillment of individual tasks by students (messages, reports, abstracts, etc.), projects. The following forms and methods of assessing learning outcomes can be revised by the teacher.
| Learning outcomes (learned skills, learned knowledge) | Forms and methods of monitoring and evaluating learning outcomes |
| Be able to: | |
| characterize the types of entrepreneurial activity and the business environment; | Expert review the result of completing a practical task in a practical lesson number 1 |
| operate in practical activities with economic categories; | Expert assessment of the progress of the practical assignment in the practical lesson No. 2 |
| define acceptable production boundaries; |
|
| develop a business plan; | Expert assessment of the result of the practical assignment in the practical lesson No. 3 |
| draw up a package of documents for starting a business | Expert assessment of the progress and result of the practical assignment in practical lesson No. 4 |
| draw up documents for opening a bank account; | Expert assessment of the progress and results of the practical assignment in the practical lesson No. 5 |
| determine the organizational and legal form of the enterprise; | Expert assessment of the progress of the practical assignment in the practical lesson No. 6 |
| develop a strategy and tactics for the enterprise; | Expert assessment of the progress of the practical assignment in the practical lesson No. 7 |
| comply with professional ethics, ethical codes of the company, generally accepted rules for doing business; | Expert assessment of the progress of the practical assignment in the practical lesson No. 8 |
| characterize the mechanism for protecting business secrets; | Expert assessment of the progress of the practical assignment in the practical lesson No. 9 |
| distinguish between the types of responsibility of entrepreneurs ; | Expert assessment of the progress of the practical task in the practical lesson No. 10 |
| analyze the financial condition of the enterprise; | Expert assessment of the progress of the practical assignment in the practical lesson No. 11 |
| carry out basic financial transactions; | Expert assessment of the progress of the practical assignment in the practical lesson No. 12 |
| calculate the profitability of business. | Expert assessment of the progress and result of the practical assignment in the practical lesson No. 13 |
| Know: | |
| typology of entrepreneurship; | Testing |
| the role of the environment in the development of entrepreneurship; | Testing |
| technology for making business decisions; | Testing |
| basic components of the internal environment of the company; | Testing |
| organizational and legal forms of entrepreneurial activity | Testing |
| features of constituent documents; | Testing |
| the procedure for state registration and licensing of an enterprise; | Testing |
| mechanisms of enterprise functioning; | Testing |
| the essence of entrepreneurial risk and the main ways to reduce risk; | Testing |
| basic provisions on remuneration at enterprises of an entrepreneurial type; | Testing |
| the main elements of the culture of entrepreneurship and corporate culture; | Testing |
| list of information subject to protection; | Testing |
| the nature and types of responsibility of entrepreneurs; | Testing |
| methods and tools for financial analysis; | Testing |
| basic provisions of accounting for small businesses; | Testing |
| types of taxes; | Testing |
| fromthe system of indicators of the effectiveness of entrepreneurial activity; | Testing |
| principles and methods for assessing the effectiveness of entrepreneurial activity; | Testing |
| ways to improve and control the efficiency of entrepreneurial activity. | Testing |