Entrepreneurship project for the opening of a social hairdresser. Hairdresser business plan with calculations. Opening costs

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The hairdresser's is a small "economy class" salon, located mainly in residential ("sleeping") areas of the city and focused primarily on residents of nearby houses.

The clients of the salons are people with low and middle incomes who value their time and money, and also want to receive a decent level of service.

  • Hairdressing salon,
  • Manicure cabinet,
  • Tanning studio,
  • Sale of cosmetics.

The size of the target market of a hairdressing salon is 24% of the total number of potential customers (city residents).

The basic principle pricing a hairdressing salon is to adjust the price to the lowest price of competitors (based on the data of competitive analysis).

Promotion hairdressing salon is carried out through promotions - price, to increase the average check and through the loyalty program "6th haircut for free".

Required staff:

  • Administrator,
  • Four master generalists,
  • Manicurist,
  • Cleaning lady.

Investments

This business plan provides for calculations for the opening of a hairdressing salon in a room of 40 square meters at a rental rate of 750 rubles per square meter, with four working hairdressers and one manicurist.

The initial investment amount is 1 258 000 rubles.

The break-even point is reached at 3 month of work.

The payback period is from 19 months.

Average net monthly income 73 000 rubles.

Return on sales 17 % .

2. Description of the business, product or service

The hairdressing salon provides services in four areas:

  • hairdressing salon services,
  • services manicure room,
  • tanning studio services,
  • sale of cosmetics.

Competitive advantages of a hairdressing salon:

handsomely: Guarantee of customer satisfaction with the result and the service provided due to the high professionalism of the craftsmen and a wide range of modern salon services.

Close: Walking distance of the salon to the place of residence of a potential client or on the way home from work.

Profitable: Coming to the salon, the client receives a decent service, high-quality service in a pleasant atmosphere with a cozy interior. At the same time, the client does not overpay for the creation of a favorable environment, the prices for services remain affordable.

Opening hours of the institution: 10: 00-21: 00 daily, reception is by appointment.

3. Description of the sales market

Hairdressing services are included in the list of personal services most in demand among the population. Business in this area is one of the most massive in terms of the number of small businesses involved. Consequently, due to the number of enterprises and massive demand for services, the salon business segment occupies one of the leading positions in terms of revenue among other segments of the personal services sector.

Like any other business sector, the hairdressing industry also has its own division into segments according to pricing and quality of services provided.

To date, the most promising segment is considered to be the middle level, focused on the target group of the population with an income of up to 30 thousand rubles. This group is the most widespread. For this population group, the most popular format is the concept of a hairdressing salon, which provides a wide range of hairdressing and additional services such as manicure, pedicure, solarium and beauty services. When affordable prices for services, the level of service and the quality of services provided in this format should be at a high level.

The main target audience is clients aged 45 to 55 (30%). Clients from 35 to 45 years old make up 27%. 12% are clients from 25 to 35 years old. Up to 25 years old - 15% of clients and from 55 years old hairdressing salons are visited by 16% of clients.

The main reasons for visiting hairdressing salons are:

  • Price - 49%,
  • Location - 42%,
  • Attachment to the master, advice from friends, accidentally saw, and other reasons account for 9%

The share of the hairdressing salon in the total revenue is 60%, but it is very important to have a manicure room and a tanning studio in the hairdressing salon. A hairdresser must provide a range of services. In the absence of one of the listed services, the outlet may lose a significant share in sales, because the client, due to the lack of these services, may go to competitors. In addition, you should pay attention to the fact that the percentage of profitability for the additional services provided is significantly higher than the profitability of the services of a hairdressing salon, for example, the profit from a solarium is about 80% of the proceeds in the direction.

4. Sales and Marketing

Types of barber stocks:

  • Price action. Needed to grow your customer base. The maximum discount is set for one demanded position in the price list.
  • Additional promotion to increase the average check. This promotion is initiated by the salon administrator. This may be an unclaimed position, or a set of services at a discount.
  • Loyalty program "6th haircut for free". Aimed at increasing customer loyalty. Every 6th haircut is free for a client. When visiting hairdressing salons, each visitor is assigned an individual number and a business card with the terms of the promotion is issued. The program includes services - all haircuts.

5. Production plan

Room requirements

To open a hairdressing salon, you need to find a room with an area of \u200b\u200b30 to 100 sq.m. It should be located in a residential area, within 5-15 minutes of the availability of potential clients - residents of nearby houses. However, when choosing a suitable room, you should pay attention to the location - the room should be in a place with good traffic and visibility of the object - on the way home from work. It will also be a plus to be near, within 300 m, of the so-called "anchors" - traffic sources - stops public transport, grocery stores, cafes, kindergartens, schools, etc.

Equipment and cosmetics

The requirements for suppliers are quite universal. They can be divided into several basic principles:

  • Delivery to the place;
  • Assembly of equipment on site;
  • Availability of a warranty period of service;
  • Availability of components for equipment and tools;

The approximate cost of equipment is shown in the table below:

List of equipment and basic materials

Name amount Price for 1 piece Total amount
CCTV1 17 000 17 000
Thermal curtain1 4 000 4 000
Hairdressing tables4 15 000 60 000
Hairdresser chairs4 15 000 60 000
Hairdresser sinks1 40 000 40 000
Hairdressing trolleys4 3 000 12 000
Children's hairdressing chair1 2000 2000
Hairdresser laboratory1 25000 25000
Curling iron3 1 000 3 000
Iron1 2 000 2 000
Master chair2 5 000 10 000
Dry heat1 5 000 5 000
UFO disinfector2 2 000 4 000
Bactericidal recirculator1 5 000 5 000
Household tools, rags1 10 000 10 000
Manicure table1 10 000 10 000
Rack in a manicure room1 5 000 5 000
Client chair (manicure)1 5 000 5 000
Mirror for a manicure cabinet1 5 000 5 000
Table lamp1 2 500 2 500
Pedicure bath1 2 500 2 500
Pedicure chair1 16 000 16 000
Solarium1 500 000 500 000
Solarium mirror1 7 000 7 000
Bedside table in solarium1 5 000 5 000
Chairs in the solarium2 5 000 10 000
Reception desk1 20 000 20 000
Shelves above the reception2 5 000 10 000
Visitor wardrobe1 25 000 25 000
Floor hanger1 5 000 5 000
Coffee table1 6 000 6 000
Sofa in the waiting area1 20 000 20 000
Office chair for administrator2 5 000 10 000
Music Center1 7 000 7 000
Cooler table1 14 000 14 000
Cooler1 4 000 4 000
Staff room furniture1 20 000 20 000
Microwave1 5 000 5 000
Total:

973 000

Requirements for drug suppliers are similar to requirements for equipment suppliers. Here are the basic principles:

  • Delivery to the place;
  • Execution of the application day-to-day or the next day;
  • Large inventory balance;
  • Availability of training programs for specialists and administrative personnel;
  • Favorable offer in terms of price-quality ratio.

Before starting work, it is necessary to conduct a thorough analysis of potential suppliers and select those with whom it is more profitable to work. The above principles are desirable, but each city may have its own characteristics, and therefore some of the principles may change.

The set of preparations for the work of the salon will directly depend on the price list of your hairdresser, the prices in which will fluctuate depending on the market of a particular city or region.

6. Organizational structure

The hairdressing salon is open from 9-00 to 21-00, without lunch and days off. They work in the hairdressing salon.

  • Capital investments: 318 550 rubles,
  • Average monthly revenue: 120,000 rubles,
  • Net profit: 18 350 rubles,
  • Payback: 17 months.
 

Detailed technical and economic calculation of the organization of a hairdressing salon for 2 workplaces. This feasibility study can be used as a template for preparing your own business plan.

Purpose: calculation of the economic feasibility of investing in the opening of a hairdressing salon in a city with a population of 130 thousand people.

Project Description

Kind of activity: An economy class hairdresser targeted at the middle-income population.

Types of services provided:

  • Hairstyles for men
  • Hairstyles for women
  • Wedding hairstyles
  • Solarium services (This type of service is planned to be provided in the second year of operation)

Number of seats: 2

Organizational form and taxation system.

  • Organizational and legal form of business: " individual entrepreneur».
  • Form of taxation: patent form of taxation
  • Maintaining accounting: Tax and accounting for the implementation of this business plan will be carried out by the entrepreneur independently through the online service "My Business".

Location.

The hairdresser will be located in a non-residential building, on the first floor in a multi-storey residential building. The area is 42 square meters, there are 4 zones, a hall for visitors, a working area, a bathroom, a utility room (after purchasing a solarium, a tanning studio will be located in this room).

The room is completely ready for use, there is a renovation. Ownership: lease.

Opening hours: Daily, from 10:00 to 20:00.

Staff. It is planned that 2 foremen will work (one of them is directly an entrepreneur).

Required equipment.

NamePrice, RUBqtyCost, in rubles
Barber chair 8 800 2 17 600
Tool trolley 2 900 2 5 800
Dressing table with mirror 10 300 2 20 600
Washing 13 800 1 13 800
Susuar 4 500 1 4 500
Coffee table 8950 1 8 950
UV stylizer 4200 1 4 200
Visitor chair 1800 2 3 600
Total 79 050
Additional equipment
Hairdressing tools (2 sets) - 30 000
TV for visitors - 18 000
Office equipment (computer, telephone, printer) - 30 000
Cleaning equipment (buckets, mop, etc.) - 1 500
Total 79 500
Professional cosmetics, shampoos, varnishes, etc.
Cosmetics, shampoos, varnishes, etc. - 20 000
TOTAL 20 000
Total cost of opening a hairdresser 178 550

It is planned to purchase a solarium in December 2013 from the profit received for the first year of operation. The acquisition is expected to increase profitability and expand its customer base.

The possibility of purchasing a horizontal solarium "Atlantic" is being considered, the price is 132,000 rubles.

Project implementation plan

Economy class hairdressing salon business calendar

Stage namedec 12jan.13
1 decade2 decade3 decade1 decade
Registration of activities in the IFTS, ordering a seal ***
Searching for premises and concluding a lease agreement ***
Bringing the premises in accordance with sES requirements and fire supervision *** ***
Equipment purchase *** ***
Equipment installation ***
Recruitment ***
Conclusion of an agreement with suppliers for the export of solid waste and deratization ***
Notification of RosPotrebNadzor at the beginning of activity ***
Start of activity ***

According to the approved calendar plan it takes 1 month to open a new company.

Total cost estimate for project implementation:

To open an economy class hairdressing salon for 2 chairs, an investment of 318 000 rub. All investments will be made at the expense of the initiator of the project.

Projected financial performance indicators.

Planned revenue and profit in 2013-2014.

It is expected to reach the forecasted revenue in March 2013. Starting from this month, it is planned that 16 clients will be served per day in a hairdressing salon for 2 workplaces, the average price of a hairstyle is 250 rubles.

In 2014, it is planned to increase revenue by expanding the services provided through the purchase of a solarium.

Expenditure part.

Hairdresser expenses consist of the following cost groups:

  • The cost of providing the service. This line of expenses includes the cost of shampoo, varnish, cosmetics, and other materials used in the haircut process.
  • Pipe payment fund. Employees are on a piecework wage system (30% of the cost of the haircut), plus social contributions from the payroll (30%)
  • Rent. Fixed costs, according to the lease, payment in advance.
  • Other expenses: The following expenses are included: utility bills, advertising, telephone and internet bills, other expenses.

Distribution structure money according to the business plan of a hairdressing salon in the economy segment in 2013.

Average monthly financial performance indicators in 2013 and 2014

Return on investment calculation.

  • Project start: December 2012
  • Start of operations: January 2013
  • Going to operational break-even: February 2013
  • Achievement of forecast revenue: March 2013
  • Payback Date: May 2014
  • Payback period of the project: 18 months.
  • Return on investment: 70%.

Franchise per topic: "Strands in order" public hairdresser, investments of 0.5 million rubles, payback period of 7 months.

Hairdresser is a demanded and popular service. At the same time, it is also one of the most popular types of small business. Indeed, the business plan for opening an economy class hairdressing salon is not particularly complicated, and the establishment itself is not so expensive. However, there are certain features in the development of this business.

First of all, this concerns the choice of a point of sale, especially for mini-hairdressing salons... Next, we will consider the organization of the enterprise in more detail.

Distinctive features of economy class hairdressing salons

If we are talking about economy class hairdressing salons, they are aimed at clients with an average and low income. From the reference point to the target audience, you can describe other features of the institution that is supposed to open.

Basic mini hairdressing services

  • haircut;
  • hair Styling;
  • painting;
  • shaving;
  • model haircut;
  • creating hairstyles.

At the same time, hairdressing services can be divided into male and female. Such a division is justified when specializing hairdressing salons or dividing into male and female rooms. The device of a universal hairdressing salon also needs to be calculated, focusing on the planned flow of customers. It is not always justified to receive all clients in one room with the same master.

Overload with various additional services such hairdressing salons make sense only if these services are in demand among potential customers. Here it is appropriate to study the possible demand before adding a service in the course of some time of operation of a hairdressing salon with a basic set of services.

Additional services can be of very different directions:

  • by main activity (visiting hairdresser, creating thematic hairstyles, etc.);
  • related activities (stylist, makeup artist, manicure, etc.);
  • service (coffee bar, internet, taxi, etc.).

In any case, a basic set of services is taken as a sample at the initial opening of a mini-hairdressing salon.... This is the main product that accounts for the lion's share of earnings. An exception may be the case when there is already an established customer base of a specific service, or an agreement on its provision, for example, with some enterprise for processing the skin of the hands of its employees. But in this case, you need to consider not how to open an economy class hairdressing salon from scratch, but other business models.

Views

From the above, all mini-hairdressing salons can be divided into three classes:

  • male;
  • female;
  • universal.

For the purposes of analyzing and planning business processes, it makes sense to highlight more:

  • targeting a specific audience;
  • broad orientation.

The latter requires clarification. For organization purposes production process it is convenient to have an idea of \u200b\u200bthe target audience. Those. any specific the target audience (whether it is completely homogeneous or several homogeneous layers) implies a certain work with it. Accordingly, typical developments can be immediately calculated and included in the organizational plan. If the location of the hairdresser is supposed to be in a public place, where it is rather difficult to highlight the specifics of clients, then more universalism is laid in the organizational plan, which usually leads to an increase in the cost price.

Indeed, in a hairdressing salon located in a wrestling sports complex, you can initially not plan the cost of dyeing your hair. And, on the contrary, when located at international airports, the list of services should be more extensive, although some of them may be in demand very rarely.

Location

Mini-hairdressing salons are most conveniently located in the sleeping areas of the city, at the intersection of crowded streets, in in public places... Those. the main principle is the availability of the enterprise for the target audience. It is desirable, at least at the initial stage of work, that there is a large flow of potential customers near the enterprise.

Over time, this factor is leveled. If there is an opportunity to work for some time at a loss, until a certain client base is formed, then the requirements for the location of the hairdresser are less critical. This can lead to a decrease in the rental price. However, the remote location of the hairdresser does not have the best effect on the revenue side and business development.

The same goes for competitors. Close proximity to such institutions can cause the client base to blur between them and the business can become unprofitable.

Premises

Recommendations for the area of \u200b\u200bthe premises - 5-6 sq. meters per master. Converted premises on the ground floors of multi-storey buildings are usually suitable. Or rented premises in public buildings (train stations, shopping centers etc.).

The room must be equipped with water supply, sewerage. It is desirable to have working area, a recreation area for staff, an area for clients. The room will need to be refurbished and decorated accordingly.

Equipment

The set of equipment in economy class hairdressing salons is minimal:

  • swivel chairs;
  • mirrors;
  • a set of scissors and combs;
  • hair clippers;
  • hair dryers;
  • furniture (bedside tables, chairs, tables).

Download a ready-made business plan for an economy class hairdressing salon, current for 2019, you can contact our trusted partners "Biplane"... Download link.

Staff

The selection of personnel is certain requirements... In general, hairdressers in such establishments do not need to be highly qualified. Enterprises are organized by middle-class craftsmen. In most cases, this is justified, since high-class craftsmen are much more expensive.

The profitability of such institutions is such that it makes no economic sense to hire additional staff. In general, mini-hairdressing salons are usually organized by the hairdressers themselves. In this case, earnings and business income merge. When hiring personnel, you will need to calculate the break-even point well.

Documentation

No license is required to open a hairdressing salon. The organizational form is sufficient for individual entrepreneurs. Need joint stock company in this case it seems very doubtful. The creation of a joint stock company will require large material and organizational costs, in this case there are no advantages.

From the documentation, a set is sufficient:

  • constituent documents;
  • external documentation (lease agreements, work contracts, etc.);
  • internal documentation ( job descriptions, customer visit logs, etc.).

Internal documentation is developed based on economic specifics. Primarily for the purposes of optimizing activities (by costs, by operating time, etc.)

Marketing

Ready business plan a hairdressing salon with calculations must necessarily contain a marketing part. Marketing is generally simple here and is divided into two parts:

  • choice of name, production of signs;
  • production and distribution of printed advertising (brochures, business cards, announcements).

The scheme of working with the client base includes a system of discount, discounts for complex services... In some cases, work with agents located nearby institutions can be added.

Sample cost estimate for an economy class hairdresser

Here is a small sample calculation. Hairdressing salon for 2 masters. There will be no additional staff. All work is carried out independently. Premises 20 sq. meters. Basic set of services.

Average revenue from one client 200 - 300 rubles. With the passage of 20 - 30 people a day, we get 4 - 9 tons. Rubles a day. On average, it will turn out to be 100-200 tons per month.

Profit is: 30 - 50 t. Rubles per month.

The payback period for the project will be approximately 0.5 to 1.5 years.

The break-even point is reached approximately 2-3 months after launch. For these 2-3 months, you need to count on the income will not cover monthly expenses.

Hairdressing services are steadily in demand, so there is a dynamic increase in the number of hairdressing salons in 2017 compared to the previous decade. A ready-made business plan for a hairdressing salon will be useful to those entrepreneurs who have the necessary start-up capital and are ready for high competition in this market.

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Services

List of services provided:

  • a haircut;
  • shaving;
  • creation of model hairstyles;
  • dyeing, highlighting, coloring hair;
  • braiding;
  • perm;
  • drying and polishing hair;
  • hair treatments;
  • styling - evening, wedding and everyday;
  • hair extension;
  • departure of the hairdresser at home.

Relevance

Starting such a business makes sense for a number of reasons:

  • they regularly use hairdressing services (each client visits the salon at least once a month);
  • you can choose one of the hairdressing salon options based on the amount of start-up capital;
  • organizing a small business is much easier;
  • fairly quick payback period.

Types of hairdressing salons

There are several types of hairdressing salons:

  • economy class salon;
  • business hairdresser;
  • children's hairdresser;
  • men's hairdressing salon.

Economy class hairdresser

Standard opening idea that does not require big investment money. Perfect for beginners. This type of enterprise is characterized by a restrained design, a minimum set of equipment and budget prices for services.

Economy class advantages:

  • the availability of services for the average client;
  • prompt service;
  • convenient location (example: in a residential area).
  • recurring queues;
  • low level of service;
  • the use of inexpensive cosmetics.

Business class salon

Pros of a business class hairdressing salon:

  • the cost of services corresponds to the quality;
  • high level feedback with clients;
  • feedback system;
  • qualified personnel;
  • comfortable environment;
  • lack of queues.

Cons of such a salon:

  • large investments;
  • the business is designed only for solvent clients;
  • considerable experience of entrepreneurship is required.

Children's hairdresser

A unique solution where you can organize an institution in the form of a stylish salon with a game room.

Pros of a children's hairdresser:

  • the ability not to get hung up on the high cost of the interior (for children, the main thing is a bright and colorful design);
  • the uniqueness of such a business;
  • low competition;
  • ample opportunities for salon promotion;
  • narrow-profile services focused on one consumer group;
  • reasonable prices.
  • you need to look for a room closer to kindergarten or school;
  • unstable demand (decline in demand on weekdays and increase on weekends);
  • the need for specialized equipment, as well as the design of the waiting area;
  • the need to create a favorable atmosphere for small clients;
  • more thorough checks by government agencies;
  • strict adherence to safety and sanitary standards;
  • the complexity of staff selection (foremen must be psychologists at the same time).

Men's hairdresser

Business advantages:

  • minimum set of services;
  • no need to purchase a large number of cosmetics;
  • simplicity of haircuts (50% of clients ask to shorten their hairstyle and only 15% require a model haircut);
  • service at low prices (except for model haircuts);
  • small amount of time per client;
  • low competition.

Disadvantages of a men's hairdressing salon:

  • long payback;
  • large investments;
  • difficulty in the selection of employees who know how to cut and shave.

Photo gallery

Economy class hairdresser Business class hairdresser Children's hairdresser Men's hairdresser

Market description and analysis

Description of the hairdressing market:

  • the main way of business pricing is using low prices;
  • method of promoting the organization - discounts, seasonal promotions;
  • the most profitable segment of the market is the average one, where an audience with an average income of 30,000 rubles applies.

Market analysis:

  1. There are more than 30 thousand hairdressing salons throughout Russia. Of these, 17% is the Moscow region.
  2. As of 2019, only 900 businesses are online.
  3. Most hairdressing salons are separate businesses with a consumer focus.
  4. Market entry barriers are low, so any entrepreneur can easily get started in hairdressing. Customer service takes place by territory, so competition is reduced.
  5. Economy-class hairdressing salons occupy about 60% of the market. About 40% of enterprises are middle class.

Main competitors:

  • salons that function for a long time and serve regular customers;
  • economy class hairdressing salons (their advantages are low prices - less than 260 rubles per haircut).

Detailed instructions on how to draw up and implement a business plan for a hairdressing salon are displayed in this video.

The target audience

The main target audience for Russia and Ukraine is women between the ages of 18 and 35. They account for just over half of the visits.

The revenue share by gender is divided as follows:

  • men - 35%;
  • women - 55%;
  • children and adolescents under 18 years old - 10%.

The age of clients is divided into several groups according to the frequency of visits:

  • 40-55 years old - 30%;
  • 25-35 years old - 30%;
  • 60+ - 15%;
  • 15-24 - 15%;
  • 1-15 - 10%.

Potential buyer profile:

  • women from 20 to 45 years old;
  • men with average earnings from 19 to 50 years.

Competitive advantages

The main features that will distinguish this business from competitors:

  • close location to residential buildings;
  • low prices for any client;
  • friendly and attentive attitude towards clients;
  • cards with one-time discounts and a feedback system;
  • using mobile application to book a haircut;
  • refresher courses for hairdressers;
  • trainings to improve the competence of the employee in relation to the client;
  • if this is a children's hairdresser, then it makes sense to make a playroom;
  • loyalty card for regular customers;
  • the use of proven cosmetics;
  • unexpected gifts for new visitors.

Advertising campaign

  1. Business promotion through social networks... Desirable Twitter, Instagram, Odnoklassniki and a group in VK.
  2. Development of a price list posted at the entrance to the salon.
  3. Distribution of leaflets near the metro and places located near the enterprise. It will not be superfluous to indicate discounts or promotional codes on the flyers, according to which the client will receive an inexpensive service.
  4. Placing a sign with an intriguing name.

Step-by-step instructions and what you need to open

Below are instructions for starting a hairdressing salon from scratch step by step:

  1. Registration of the necessary documentation.
  2. Searching for premises and re-profiling it for a future hairdressing salon (if necessary, repairs).
  3. Search and recruitment of employees.
  4. Marketing events.

Documents

The list of documents required for the implementation of activities is presented below:

  • certificate of registration of an individual entrepreneur with an open bank account (obtained from the tax office);
  • lease (purchase and sale) agreement for premises;
  • permission from the fire service and SES (contact the Ministry of Emergencies);
  • hairdresser certificate (if you are going to serve yourself);
  • waste disposal permit;
  • certificate of the beginning of entrepreneurial activity;
  • contract for the treatment of the premises (disinfection, etc.);
  • a journal for keeping records of the use of chemicals.

Approximate time for collecting documentation is 1.5 months. The estimated cost of the list of documents is 10,000 rubles. The recommended choice of taxation system is simplified.

Premises and design

The premises can be rented or purchased as a whole.

Basic requirements for the premises:

  • the presence of conducted water and ventilation;
  • fire exit;
  • one thing workplace should occupy at least 7 sq. m.

The estimated area of \u200b\u200bthe premises is no more than 40 sq. M. The average market rental price is 12,500 rubles / month.

The design of the room should create a cozy, creative atmosphere. Paintings or wall paintings are recommended as accessories. The floor should be tiled with non-slip, easy-to-clean tiles. The wall covering should be made so that the surface can be easily cleaned.

Equipment and inventory

Necessary equipment and inventory.

Additionally, it should be said that the ordered sets are designed for 4 months of work.

Set of tools Barber chair Hairdresser mirror Floor shelves

Staff

Below is a list of the proposed state.

In order to save money at the initial stage, it is worth taking over accounting.

Calendar plan

Below is a plan for the implementation of the project by calendar.

Thus, it will take 4 months to start the organization's activities.

Financial plan

To begin with, we reflect the total costs for one year, presented in the table.

The opportunity to reduce costs is possible if you pay salaries from the company's revenue. For example, 40% of revenue will be allocated to salaries workers.

Planning to receive income for 2018/2019 is presented below.

Profit calculation.

Plan for the second year.

In this case, the costs in the second year will look like this.

Then the expected profit 2019/2020 will be.

Risk analysis

CriterionRisk levelDescription of the risk
SeasonalityLowPeople go to hairdressers the same way and this does not affect the weather conditions in general.
Irresponsibility of staffTallFor 110 employees, there are 5 incompetent, respectively, programs are needed to eliminate or hire a new employee
RobberyMiddleAs a rule, the profit is not high enough to rob a salon, but it will be a plus to properly secure your business.
Bad location of the cabinMiddleWhen choosing even a rarely walked place, a steady flow of customers will be noted, but it is beneficial to choose only crowded and sleeping areas.
CompetitionTallAt the regional level, competition may be low, but large chain stores pose a serious threat to small businesses.
Changes in legislationLowTightening the rules of doing business. This risk is minimal.

Income and payback

Income and ROI indicators will look like this:

  • estimated revenue for 2 years of operation of the enterprise - 8.2 million rubles;
  • recoupment of the project is 5 months;
  • it is possible to increase income by increasing the average check by 15%. Accordingly, the cost of a haircut will be 670 rubles;
  • the estimated profitability of the project is 11.4%.