Aeroflot advertising magazine watch online. Advertising in Aeroflot magazine - your offer will be seen by the whole world. Decent selection of other prints
There is a lot of truth in this rather loud name, since the Aeroflot company annually serves about 30 million passengers, half of whom are happy to read the branded in-flight magazines of the same name. Therefore, buying an advertisement in Aeroflot magazine means gaining access to a multi-million audience of potential buyers from different countries, which will effectively promote a product, service or brand.
The Aeroflot magazine is published with a circulation of 120 thousand copies using advanced printing technologies, which makes it possible to offer passengers bright and informative printed materials. Professional journalists, editors, designers are working on the creation of the next issue, providing each page with visual expressiveness and advertising attractiveness.
- maximum information content;
- orientation towards a positive worldview;
- the reliability of the published data;
- effective presentation of the material;
- thoughtful structure of sections and pages, stimulating the interest of the reader;
- coverage of the entire age audience
Aeroflot magazine publishes actual news, high-tech events are highlighted, interesting tourist routes and fashion trends are described, and there are also special pages for the youngest passengers.
Circulation: 120,000 copies
Average coverage per month:2 527 305 people
The audience: 55% men, 45% women
Periodicity:12 times a year
Volume:240-320 pages
Distribution is free of charge on all flights of Aeroflot PJSC in economy class cabins in the pocket of each passenger seat, in the VIP lounges of Aeroflot PJSC.
Decent selection of other prints
Inflight Entertainment Group, the official publisher of printed materials of this leading air carrier, offers to publish your advertisement in Aeroflot magazines, represented by the following professional printing options:
- Aeroflot is a printed publication designed for any reader, which presents interesting information and entertainment material.
- Aeroflot Premium is a magazine for wealthy people interested in advanced premium brands and luxury goods. Distributed in business class lounges.
- Aeroflot Style is aimed at the female audience, which is offered the latest news from the world of fashion, articles describing trends in iconic areas of everyday aesthetics, advertising of branded perfumes, clothing and accessories.
- AEROFLOT WORLD - information magazine for passengers of any status, age and gender, offering versatile news and thematic information, presented in an interesting and engaging style.
That is, each magazine, by and large, has its own audience, which makes it possible to intelligently place advertising materials in salons of various classes. As practice shows, advertising in Aeroflot magazine is an effective tool for popularizing a variety of products, which at the same time forms a high loyalty of potential buyers to the brand being promoted.
Priorities of advertising in Aeroflot magazines:
- the possibility of a differentiated approach to the placement of advertising materials, taking into account the peculiarities target audience and the orientation of a particular magazine;
- a wide range of advertising content, ranging from professionally written articles to spectacular full-page posters;
- guaranteed interest of passengers in the posted materials;
- a visual demonstration of the status and commercial success of the advertiser;
- mass character with simultaneous selectivity
Pricing principles
As for the prices for advertising in Aeroflot magazines, our company proceeds from the average market prices for advertising materials in reputable printed publications, which always have their regular readers. Such investments always have a positive effect on the business and image of the advertiser, who gains access to the audience of solvent successful citizens, which are the majority of the passengers on the airliners of this successful corporation.
If you decide to buy advertising in the Aeroflot magazine, Inflight Entertainment Group is ready to offer you quite reasonable prices and a wide range of services that allow you to produce effective advertising materials that will surely find their readers.
You can see the latest issue of the magazine.
Igor Petrovich, why is it good to be a pilot in your company?
Firstly, Aeroflot is one of the largest companies in the world, we are known everywhere. The famous bird has been seen on all continents, including Antarctica. We also flew to the North Pole: Aeroflot pilots provided Soviet scientific stations on ice floes. In the 1990s, the route network was significantly reduced, but in 2009 it began to grow,
and since then he has been very active. This year Aeroflot carried about eight million passengers, and last year - about 33 million. The geography is expanding, the frequency of flights is increasing, and new forms of interaction with other players in the global aviation market are emerging. We strive to offer Russians flights to any destination
planets with the shortest routes at the lowest fares.
Does this growth mean that you need to constantly increase the number of pilots?
Quite right. Our total annual flight time has increased by 71 thousand hours, which is more than the entire annual flight time of some of the world's airlines.
Now Aeroflot has about 2,500 pilots, of which 1,200 are aircraft commanders. In 2017 alone, 188 commanders and 272 co-pilots were added to the team.
the numbered figures for this year are 200 and 350 staff units, respectively. This is a very significant increase. Our pilots have a very high labor productivity: on the most exploited types of aircraft - more than 800 flight hours per year. According to this indicator, we are, for sure, in the top ten companies in the world.
Where do you get the footage?
In specialized educational institutions. There are five of them in Russia now (two higher and three secondary): in Ulyanovsk, St. Petersburg, Sasovo, Buguruslan and Krasniy Kut.
But graduates do not immediately sit at the helm, first they undergo retraining at the Aeroflot Aviation School (ASHA). We teach them the rules of international flights,
and technical English so that they can read the Airbus and Boeing flight manuals. This takes about four months.
This is followed by a one and a half month stage on simulators - Aeroflot has six of them, and they are used up to 21 hours a day, with stops only for the necessary technological breaks and for 15 minutes between sessions. These devices are needed not only for students - the operating crews work out difficult situations on them, confirm their qualifications and improve their professional level. The training ends with an exam, after which the pilot is considered ready to perform regular flights. In many companies around the world, at this stage, newcomers are already starting to work, but we believe that additional training is still needed: for some time to fly with an instructor pilot in order to understand in real conditions how the aircraft reacts to a particular deviation of the control sticks. and the steering wheel. This is still about 150 flight hours, that is, from two to four months. Then a test flight is planned, and only then the graduate is allowed to independent work as a co-pilot. In accordance with the contract, he is obliged to work at Aeroflot for at least five years or compensate
the company costs his training.
“We not only train pilots, but also work to increase the number of takeoff and landing operations at Sheremetyevo. It is necessary to modernize the infrastructure of the Moscow air zone, which was created back to the 1980 Olympics - over the past years, new technologies and equipment have appeared in the world that make it possible to safely increase the productivity of both the dispatcher and the airport as a whole. Our goal is to reduce the time that the plane spends in line: at the airport - for takeoff, before descent - for landing. That is, to make the flight more comfortable, first of all, for passengers "
What is the reason for such strictness?
We invest in the students the time, money and considerable professional and nervous energy of the instructor pilots. By the way, Russia is one of the few countries in the world where training in flight schools, despite its high cost (for the entire course - from
3.5 million rubles in secondary to 5.5 million in higher educational institutions), spent on budgetary funds. In general, I believe that every Russian who has received an education free of charge has at least a moral obligation to work a certain amount of time in our country.
And how well are Aeroflot pilots rewarded?
The payment system has changed
in 2011, when pilots' salaries were significantly increased. Then the salary was increased several times, most recently on January 1, 2018. After the amendments were made to the Air Code of the Russian Federation, foreigners gladly came to work for us. Today, the level of earnings for the commander of an Aeroflot aircraft is competitive in the world market - the company is attractive to foreign pilots.
And how many of them are there in Aeroflot now?
Not so many - 19, but all of Europe is represented: Spaniard, Germans, Italian, Dutch, Czechs. What is the point of attracting foreigners, we explained when we proposed amendments to the legislation. Taking, for example, 30 foreigners, we will put the same number of co-pilots next to them - graduates of educational institutions, and they will quickly recruit the necessary
the number of hours required to become ship commanders themselves. The arithmetic is simple.
Aeroflot's fleet regularly receives new airliners, and the number of hours flown grows by 8-14% annually. With our volumes, even these small percentages in absolute
values \u200b\u200bmean tens of thousands of hours. Accordingly, we need commanders and co-pilots for these new aircraft.
What professional quality do you think the most important?
Responsibility. The pilot must be familiar with the plane, thoroughly know the behavior of the machine, any possible deviations in the operation of on-board systems and their consequences. In addition, it is necessary to speak English and understand everything that the dispatcher says. Pilot
must thoroughly know Russian and international rules performing flights. And you need to study the meteorological and aeronautical situation before each flight in order to make the flight safe. It's not just that the pilot is driving an expensive
technology, the main thing is that the passengers are behind him. Pilots have always been a privileged part of society - perfectly trained, educated professionals, thanks to whom many related sectors of the national economy have developed. One ship commander creates approximately 35 jobs. Everyone knows that there are city-forming enterprises, but similarly, the work of units responsible for preparing aircraft for flight, their ground handling, and also
passenger service.
Is it only money that motivates your pilots?
No, we have an extensive social program, partly preserved from Soviet times. Vouchers are provided to rest homes and sanatoriums, it has its own medical Center, where both pilots and their family members can apply for free. There is a corporate ticket system - thanks to it, the company's employees can get almost anywhere in the world almost free of charge: they have at their disposal not only Aeroflot's route network, but also destinations served by almost all airlines in the world. Five years ago, 30 kilometers from Sheremetyevo, we organized a recreation center where more than a thousand people can live: about 500 pilots, as well as flight attendants and engineering personnel. They have a gym and a swimming pool at their disposal. Ship commanders are placed one at a time in a room, most
co-pilots, as a rule, in two. It is very convenient that there is no need to use public transport: our bus delivers them to the terminal. And generally speaking, social package for Aeroflot pilots - at the level of the best world standards. Vacation - 70 days - one of the longest in global aviation.
Do pilots have the right to express wishes about the direction of their flights?Can they stay somewhere for a couple of days?
When the pilot asks to put it on specific route or provide an opportunity to spend a weekend in the city of arrival, we will definitely listen to his wishes and, if possible, satisfy them. Long flights are operated according to a special scheme. Let's say the crew arrives in Tokyo, which means that colleagues are already waiting for this plane, you
completing the previous flight. They go on a return flight, and those who arrived from Moscow leave for a rest for a day, or even for two or three: we have directions where flights are not daily.
Do crew members need to apply for visas in this case?
In general, according to the standards of ICAO (International Organization civil aviation) for up to 72 hours, this is not required. But some countries, for example the United States, still require a visa.
Do you think the era of unmanned passenger transportation will ever come?
Technologies will certainly reach the appropriate level, but this raises the question of responsibility. Now, when it comes to general aviation, the pilot is often alone in the cockpit. And this is acceptable when flights are associated with patrolling forests or fertilizing agricultural fields. But in the case of passenger transportation, I don't even know when it will be possible to safely entrust passengers not only to a robot, but also to one person.
Do you sit at the wheel yourself?
Yes, although less than we would like. Seeing the rising sun from the cockpit is an indescribable feeling!
All pilots, whatever one may say, are romantics. Let's say you need to bypass a thundercloud. It is clear that you are looking at the locator, but all the same, to make passengers more comfortable, you go around even where you could pass. But storm clouds are very beautiful. But also scary - we understand what is happening there inside. It turns out terribly beautiful.
Flight log AEROFLOT Premium_ # 2.2018
In the December issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Artistic director of the Moscow Musical Theater. N.I. Sats Georgy Isahakyan will invite both adults and children to various concerts, performances and opera performances prepared by the collective for the 50th anniversary season, the prima of the Bolshoi Theater Svetlana Zakharova will present the Bolshoi Ballet TV project, and showman and actor Alexander Oleshko will share funny New Year stories ... Materials in the "Travel" section will help you plan an active holiday in the ski resorts of Italy and France, as well as build an individual tourist route in Israel and discover a lot of interesting things on the Thai island of Phuket, traditionally considered a purely beach destination. Fans of literary talents will surely love the story of the houses-museums of great writers, and travel notes from Cuba will make many dream of the Island of Freedom.
Those interested in gastronomy will learn that the caviar palette is not limited to red and black colors, and an excerpt from Dmitry Yakushkin's new book "Parisian Stories" will show the City of Lights through the eyes of not a passing guest, but an experienced observer who has worked here for many years as a correspondent for a news agency.
The holiday season reaches its climax. In the near future - travel: boat trips, snow-white clothes, wide-brimmed straw hats, cool southern evenings and bright July stars. The new Aeroflot Premium issue contains the main cultural and sports events of the month, fashion news, restaurant news, announcements of non-trivial auction sales, automobile, jewelry and watch novelties, as well as limited edition gadgets, accessories and art objects.
In July, Aeroflot STYLE magazine is dedicated to the juicy colors of this summer, fashion trends of the season and romantic travel. In the section "Fashion" - reviews of summer collections of clothes, shoes and accessories. A special column is dedicated to the finalists of the competition for young fashion designers who are promising in the world of Russian fashion. The main character of the issue is Carey Mulligan, a fragile "English rose" and certainly the main flower of this summer. In the section "Beauty" - the best fragrances of the season and interviews with the famous "nose" of the house of Dior Francois Demachy. We also present to the attention of our readers the chapters from the book “Icons of Fashion and Style. From John Updike to Angelina Jolie. " Which exhibitions and events to go to, which hotels to stay in and, finally, which cafe to cool off with the best ice cream - all this is in our July issue.
In the June issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Film director Alexei German and musician Mikhail Turetsky will share their creative plans, and artist Irina Nakhova, who prepared the exposition of the Russian pavilion at the Venice Biennale, will tell about the history of the unique building.
June "Aeroflot Premium" confirms a fait accompli: summer has come - calendar and climatic. The time of holidays begins, the coastal countries celebrate the onset of the high holiday season, hotels offer special conditionsand long days promise pleasant meetings and unexpected discoveries.
The June issue of Aeroflot STYLE magazine opens the beach season! Bright swimwear, ultra-trendy sandals and cruise clothing - a complete set of outfits for this summer. We recommend complementing your vacation looks with bright accessories with a marine theme. In the "Beauty" section, the sun reigns supreme: we present the best sunscreens and care products to get an even, beautiful tan, but not harm the skin.
The main theme of the May issue of Aeroflot magazine is the 70th anniversary of Victory. The anniversary is devoted to materials about the hero cities, a special section of the calendar of events, a review of book novelties, the section “Reading”, which presents the history of the legendary Soviet Il-2 attack aircraft, which largely determined the course of the Great Patriotic War, and an excerpt from the book of the famous screenwriter and prose writer Isai Kuznetsov -were in the war. "
In the permanent sections, readers will find information about the main cultural and sporting events of the coming month. Actor Dmitry Nagiyev and conductor Alexander Sladkovsky will share their creative plans, and an interview with the head coach of the CSKA football club Leonid Slutsky will be interesting not only for sports fans.
Materials in the "Travel" section will help you plan a trip to the central part of Crimea and the coast of Montenegro, to Hamburg and other cities of the Hanseatic League, as well as to three completely different Chinese cities - Hong Kong, Macau and Shenzhen. Those who are considering vacation options with children will surely like another completely feasible route - immersion in the world of Hans Christian Andersen's fairy tales.
For many of us, a visit to a restaurant is more of a holiday and a new interesting experience than just a way to satisfy hunger, and therefore the “Kitchen” section in May tells about the gastronomic sets offered in Moscow restaurants. In May, the “Kitchen” section provides a detailed overview of the gastronomic sets offered in Moscow restaurants.
We are celebrating the 70th anniversary of the Great Victory! We thank the winners for each new day without war and for 70 years of peaceful life! We honor and remember, we love and are proud, we glorify and value! This is our victory and our peaceful sky!
The May issue of Aeroflot Premium could not but touch upon the theme of peace and the Great Patriotic War... Among the special materials of the spring issue: the heading Event - "Victory Parade", the heading Art - "Pictures of Difficult Times", History of Success - "Atomic Genius Igor Kurchatov", Rating - a list of the most famous triumphal arches of the world "In honor of the winners" and, of course, the cover of the magazine, which depicts the highest award of the Great Patriotic War, the diamond star of the Order of Victory, from the collection of the Kremlin Museums (read more about the Armory exhibition in the Calendar section).
As always, Aeroflot Premium pages provide information on current cultural and social events, news and trends in the fashion world, hotel and restaurant news, car premieres, the most modern gadgets and limited edition accessories. The heroine of the act is Khibla Gerzmava, a brilliant soprano, soloist of the Stanislavsky and Nemirovich-Danchenko Moscow Musical Theater and the only winner of the Grand Prix of the P.I. Tchaikovsky.
For the attention of foreign readers of "Aeroflot Premium" - all editorial materials and columns in English.
Aeroflot Premium - May 2015 (PDF file)
The May issue of Aeroflot Style magazine is traditionally devoted to the travel mood: where to go, what to see and what treasures to return with! The numbers and trends of this spring are surprisingly consonant with the theme - the freedom-loving 70s reign on the catwalks, which we never tire of "singing" about in our fashion reviews. The main fashion milestones of this month: hippie style, eco-fabrics and floral prints. In the "Beauty" section, we recommend that you take a closer look at your health - all the rules of spring detox are described in detail in the article "From scratch". Among the interesting persons of the issue are Charlize Theron, Alicia Vikander and Agniya Kuznetsova. The section “Reading” contains chapters from the book “Photographers with a Glimpse into the Future”, in which 75 renowned masters of photography demonstrate their masterpieces.
Aeroflot Style - May 2015 (PDF file)
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Aeroflot - the official flight magazine of JSC Aeroflot - Russian airlines with information and entertainment content. The main principle of the publication is to maintain a positive attitude, maintain an open and active view of the world, and deliver relevant information. Circulation: 120 000 The audience 18 million 420 thousand passengers of Aeroflot - Russian Airlines. The publication is intended for active, quickly moving people, businessmen and individuals. These people, whose permanent income is above average, are guided by the quality and popularity of the goods and services consumed, and their sphere of interests is not limited to everyday life, they have an active life position, value their time and know how to properly dispose of the information received. Passenger traffic for January-July 2013 - 11,646,112 people. Spread Average monthly coverage: 800,000 passengers |
Aeroflot Premium
Magazine Aeroflot Premium is focused on the premium audience of first and business class passengers. The information for these readers has been carefully selected: it is addressed to those who manage big business, makes responsible decisions and values \u200b\u200bhigh competence and clarity of presentation. The magazine offers readers interviews with prominent entrepreneurs and government officials, reviews of investment opportunities and market segments, keeps abreast of trends in the development of the global and domestic economy. A special place in the magazine is occupied by ratings that combine the practical nature of the information offered with the brevity of its presentation.Circulation: 25,000 copies
The target audience: More than 730 thousand passengers of the first and business classes of JSC Aeroflot. Aeroflot magazine is aimed at a well-to-do and active consumer male audience.
Spread: In the salons of the first and business classes, a pocket of each seat on all internal and international flights JSC Aeroflot.
Aeroflot Style
Magazine Aeroflot Style - monthly onboard women's glossy magazine, dedicated to themes culture, art, fashion, beauty and design. The project is distinguished by a modern, progressive design, a positive attitude and a reader-friendly intonation. The main events of the world cultural scene, already authoritative and still new names in the field of art, fashion, design, genre guides to different parts of the world, the best hotels, spas, salons, boutiques, collections and things.Circulation: 85,000 copies
The target audience: The magazine is focused on a wealthy woman on the move, whose travels are related to work or lifestyle.
Spread: First and business class cabins are in the pocket of every seat, in economy class cabins there is a pocket of every second seat, on all domestic and international flights of Aeroflot-Russian Airlines.
Aeroflot world
Magazine AEROFLOT WORLD – unique project among on-board publications, it unites three airlines (Russia, Donavia and Vladivostok Avia) and three largest regions of Russia (Northwestern Federal District, Krasnodar Territory and Primorsky Territory). The magazine consists of two parts: federal, common for all three airlines, and regional, individual for each region. The uniqueness of the product lies in the fact that, like a transformer, it is individual for each region, making it relevant and interesting for passengers of each airline. The federal part, which is the same for all three airlines, includes headings of interest to any passenger.Circulation: 100,000 copies (North - 70,000, South - 15,000, East - 15,000)
The target audience: The readership of the magazine averages 587 360 people per month. These are passengers of airliners operating regular and charter flights to more than 150 destinations, covering more than 100 cities around the world from the Atlantic to the Pacific Ocean. Passengers are successful people (core 25-55 years old) who have a constant high and above average income and are active consumers of quality goods and services.
Spread: The magazine is distributed in the cabins of airliners in all directions; a free copy is included in the pocket of each passenger seat.
Advertising placement
Promotional rates for 2019.|
AEROFLOT |
|
|---|---|
| Format | Cost, rub. |
| Strip 1/1 | 810 000 |
| Pivot 2/1 | 1 510 000 |
| 1/2 horizontal |
470 000 |
| 1/2 vertical |
545 000 |
| 1/3 (three modules per strip) |
330 000 |
| 4th cover page | 2 725 000 |
| 3rd cover page | 1 210 000 |
| 1st spread |
2 585 000 |
| 2nd spread | 2 300 000 |
| 3rd spread | 2 200 000 |
| 4th turn | 2 100 000 |
| 2/1 (before content |
2 025 000 |
| 2/1 (before the output) |
1 985 000 |
| 2/1 |
1 885 000 |
| 2/1 (in the main theme of the issue) |
1 850 000 |
| 2/1 (first third of the magazine) |
1 630 000 |
| 2/1 (first half of the magazine) |
1 585 000 |
| 1/1 (strip opposite company news) |
1 415 000 |
| 1/1 (opposite content) |
1 365 000 |
| 1/1 (opposite the output) |
1 260 000 |
| 1/1 (first five stripes after the output) |
1 175 000 |
| 1/1 (first third of the magazine) |
1 035 000 |
| 1/1 (first half of the magazine) |
960 000 |
|
AEROFLOT PREMIUM |
|
| Format | Cost, rub. |
| Strip 1/1 | 675 000 |
| Pivot 2/1 | 1 200 000 |
| 1/2 horizontal (right through, two modules are required on the strip) |
390 000 |
| 1/2 vertical (not under bleed, one module per strip) |
425 000 |
| 4th cover page | 1 975 000 |
| 3rd cover page | 1 070 000 |
| 1st spread (including the second cover page) |
1 975 000 |
| 2nd spread | 1 730 000 |
| 3rd spread | 1 650 000 |
| 4th turn | 1 575 000 |
| 2/1 (before content |
1 575 000 |
| 2/1 (before the output) |
1 575 000 |
| 2/1 (before the first editorial story) |
1 575 000 |
| 2/1 (first third of the magazine) |
1 325 000 |
| 2/1 (first half of the magazine) |
1 265 000 |
| 1/1 (next to the appeal) |
1 190 000 |
| 1/1 (opposite content and imprint) |
1 120 000 |
| 1/1 (first six stripes after content) |
945 000 |
| 1/1 (first third of the magazine) |
815 000 |
| 1/1 (first half of the magazine) |
755 000 |
|
AEROFLOT STYLE |
|
| Format | Cost, rub. |
| Strip 1/1 | 695 000 |
| Pivot 2/1 | 1 235 000 |
| 1/2 horizontal (right through, two modules are required on the strip) |
410 000 |
| 1/2 vertical (not under bleed, one module per strip) |
505 000 |
| 4th cover page | 2 130 000 |
| 3rd cover page | 985 000 |
| 1st spread (including the second cover page) |
2 130 000 |
| 2nd spread | 1 825 000 |
| 3rd spread | 1 725 000 |
| 4th turn | 1 545 000 |
| 2/1 (before the first editorial story) |
1 520 000 |
| 2/1 (first third of the magazine) |
1 325 000 |
| 2/1 (first half of the magazine) |
1 250 000 |
| 1/1 (address / Russian / English /) |
1 060 000 |
| 1/1 (content 1, 2, 3 output) |
985 000 |
| 1/1 (first five bands after data release) |
945 000 |
| 1/1 (first third of the magazine) |
805 000 |
| 1/1 (first half of the magazine) |
735 000 |
The cost is indicated excluding VAT 18%
Extra charge for placement in a specific heading and for a sequence of layouts - 15%