States for bowling maintenance on 4 lanes. Bowling business plan. Company details

Today bowling in Russia is one of the most prestigious and rapidly developing types of active leisure. In the process of conducting a survey of the population, there were almost no respondents who did not know about the existence of such a type of entertainment as bowling. A certain part of the respondents even have some experience of bowling, acquired in bowling centers in Moscow, St. Petersburg, other cities of Russia or abroad.

The size of the market (number of consumers of services) of the Bowling Center was determined equal to 28.5-30.5 thousand people, or about 8-10% of consumers (adults) of leisure services.

Based on the results of calculating the potential number of visits to each service on average in the city, and data on the volume of provided leisure services, we obtained the following results of technical equipment of the bowling center

• 16 bowling lanes;
• bar for 200 seats;
• restaurant for 100 seats;
• 10 Russian billiard tables;
• 10 roog tables;
• disco for 200 visitors (with an average occupancy of 100 people per day);
• 10 slot machines with cash winnings;
• 10 gaming entertainment machines and complexes;
• children's room for 10 visitors;
• 4 VIP - hall for 6 visitors each.

2. Description of the business, product or service

Based on the conducted research of the market of leisure services, leisure services were ranked according to their degree of attractiveness. The integral indicator of attractiveness allows us to judge the degree of demand by potential consumers for specific types of leisure services.

Attractiveness of leisure services

Name of service	Integral indicator of attractiveness, points
A restaurant
Disco
Russian billiards
Gym
Shopping arcade
Rent of premises for offices
Massage room
Slot machines
Video room (with digital equipment)
Children's room
Internet cafe

The table clearly shows that in terms of attractiveness, a bar (1047 points) and a restaurant (938 points) are by far behind other services.

The second group of services in terms of attractiveness with a small difference in points are: disco, bowling and Russian billiards (781, 765 and 758 points, respectively).

Slot machines, both with a cash prize, and entertainment machines and complexes without a cash prize, despite not having a high place in the overall rating of the attractiveness of leisure services, have a fairly stable demand and their target group of consumers. Thus, based on the basic concept of the Bowling Center at Alpha Center LLC, we believe that among the basic services in the Bowling Center should be: bowling, billiards, slot machines, disco, bar and restaurant. In this case, a gym, sauna, massage room, pool and table tennis can be organized in a separate complex. It should be noted that the flows of visitors to the group of services related to bowling and the flows of visitors to the group of services related to the gym, if possible, should not intersect.

The group of services related to bowling should be supplemented with a children's room and a VIP-hall, which will have the best impact on the image of the Bowling Center and its competitiveness.

As additional services, we recommend that visitors introduce into the Bowling Center's activities: individual training with specially trained and certified instructors, holding tournaments, business parties and corporate parties, birthdays, presentations, banquets, a system of discounts and rewards for a good game, club discount cards for regular members of the club, a card file of players and their victories, Pro-Shop (store of sports accessories for bowling, billiards - sports uniforms, shoes, balls, sports bags, glue and oil for balls, washer for balls, cues, billiard chalk etc.), comfortable and large guarded parking lot, car wash, own vehicles for meeting important guests, etc.

Leisure services attendance calculation

As a result of the in-depth interviewing of different segments of the population, we obtained data that made it possible to calculate the estimated attendance of the types of leisure services defined in the previous section, in the context of target groups of visitors. The calculation results are shown in the table.

Estimated attendance of various types of services

The indicator of attendance of certain types of services characterizes the demand for leisure services revealed in the course of the survey and is expressed as the number of visits to each service per month, in the context of the target groups of potential visitors.

As you can see from the table. 6, the most visited service is the bar (5.11 times a month). The bar attendance is far ahead of the attendance of other services, and the bar is also in demand by all categories and age groups of potential bowling center visitors.

In contrast to the bar, the restaurant's attendance (2.48 times a month) is much more dependent on the age of potential visitors to the Bowling Center. Thus, people aged 24 and older are almost one and a half times more likely to visit a restaurant than young people under the age of 24.

Russian billiards are slightly more visited than Pool (2.86 and 2.18 times a month, respectively). It should be noted that if the pool is visited to a greater extent by young people under the age of 24, then Russian billiards is more often visited by people aged 25 and older.

When analyzing the attendance of the disco (2.27 times a month), it is necessary to take into account the fact that practically the main visitors to the disco are young people under the age of 24, i.e. visitors of this age group visit the disco about 4-5 times more often than people aged 25 and over.

The assessment of their estimated attendance at the bowling alley (2.03 times a month) by various categories of potential bowling center visitors depends little on their age. At the same time, many potential visitors are wary of a new and, for some, unfamiliar type of sports and entertainment services. In our opinion, the bowling attendance indicator does not fully reflect the potential attendance at the time of the opening of the Bowling Center, because by that time, many potential consumers will have time to "get acquainted" with bowling in the Universal Center, which will increase the interest and demand for bowling.

The attendance of slot machines, both with a cash prize and without a prize (1.09 and 0.93 times a month, respectively), practically does not depend on the age of consumers. The low attendance rate indicates the limited demand for this type of service, which at the same time does not reject the installation of slot machines for a certain category of players who have a stable demand for slot machines.

Children's room and VIP-hall (0.86 and 0.77 times a month, respectively), although they are at the bottom of the table. 6, however, these services also have their own specific category of consumers, and since these services do not require significant expenses, we recommend that they be provided in the Bowling Center. It is also necessary to take into account that the presence of a children's room and a VIP-hall will have a rather beneficial effect on the image of the Bowling Center.

Using the indicator of the expected attendance of certain types in the context of target segments, as well as the size of the target segments themselves, we can calculate the average number of visits to the services we analyze.

Potential number of visits to leisure services

Services	Number of visits per month	Number of visits per day
Russian billiards
A restaurant
Disco
Cash Winning Slot Machines
Slot entertainment machines
Children's room

3. Description of the sales market

Today, bowling is one of the most popular and popular types of sports leisure abroad. Bowling centers in one form or another exist in almost a hundred countries around the world.

Nowadays, bowling on a global scale has gained a huge number of fans, but along with fans of this game there are professional players. Various championships are held for them in different countries.

Currently, the growth rate of bowling services in Russia is developing at a rapid pace. So if at the end of 1997 in Moscow there was only one bowling hall in the Kosmos hotel, then just a year later there were already 15 bowling centers in the capital. Today bowling centers are open in more than 30 cities of Russia. Today, there are about 70 bowling centers in Russia as a whole, including: in Moscow - 25 bowling centers, in St. Petersburg - 8, in the Moscow region - 5, in Yekaterinburg - 6, Magnitogorsk-2. The number of bowling lanes installed throughout Russia has already exceeded 400, and in Moscow alone there are about 200 lanes.

First, the benefits of this entertainment concept are clear. Any bowling club is several paid game tracks, slot machines and, if desired, a dance floor, a bar or a restaurant, i.e. a whole range of complementary mini-enterprises, each of which generates income.

The second reason why the number of bowling centers will continue to grow is the changing demand in the service industry market. New bowling alleys, with their powerful marketing support, are gaining recognition from different segments of the population, who are already fed up with the monotonous entertainment in nightclubs, restaurants and pubs, and the broad Russian soul is insistently demanding new entertainment.

Considering the obvious benefits of bowling as a new niche in sports activities, many representatives of the financial elite in the field of entrepreneurship are increasingly taking on the organization of projects to create bowling centers with great enthusiasm.

As noted above, all the basics of bowling have long been standardized. This also applies to the rules of scoring, and the size of the site, and the game accessories used.

All these standards are laid down in a variety of equipment offered by many foreign manufacturers. The most famous developers and suppliers of turnkey bowling halls include three companies: AMF Bowling Inc; Brunswick Bowling & Billiards Co; Dacos. They can be safely called "trendsetters" in the bowling world. All of these companies have extensive experience in installing equipment around the world. In addition to the sale of equipment and turnkey bowling center equipment, equipment manufacturers offer a wide range of services: pre-sales consultations, after-sales service, assistance in organizing and holding tournaments, trainings for bowling personnel.

Typical equipment for bowling lane maintenance includes the following interconnected modules: an automated pin placement system - a pinsetter, an automated ball return system, an automatic scoring system and, finally, a host computer that monitors and processes information about processes at all game tracks. The set of equipment also includes a game stand with seats, where a suspended or stationary terminal is usually mounted, which displays information about the current score and the course of the game.

There are two types of covering for playing tracks; wooden (maple) and synthetic. Due to the lower cost and lower maintenance costs, synthetic turf tracks are now increasingly used. The most famous manufacturer of synthetic and wooden tracks is the American company Brunswik Bowling & Billiards Co, which provides a lifetime warranty on its synthetic playing tracks.

To create comfortable conditions for the players, a special area with several seats is installed. Here are the participants of the game waiting for their turn to throw the ball. In this area, the terminal of the scoring system is located, and for a better view, an additional monitor can also be suspended, displaying the game score.

Currently, many foreign firms are ready to offer the installation of used bowling equipment. Buying refurbished equipment can save up to 50% in financial costs. However, the medal also has a downside. Excessive savings at the initial stage can increase maintenance costs in the future, which in turn will slow down the return on investment of the entire bowling center.

In general, the maximum possible number of bowling lanes is limited only by the available usable floor space and the budget allocated for the project. For example, the most modern bowling complex is located in Japan and has 147 playing lanes.

In developed countries, the payback period for equipment is only 8-12 months. In Russian conditions, this indicator is estimated in the range from two to three years. To accelerate the payback of bowling halls, it makes sense to develop a marketing mix based on the richest global experience in the bowling industry. Among other marketing measures, it is worth paying great attention to the quality of service and professional training of service personnel, you can apply a flexible system of discounts and introduce club cards, it makes sense to set aside a territory for a guarded parking lot.

4. Sales and Marketing

The basic bowling center market is the entire adult population of 340 thousand people). Thus, in the process of segmentation into homogeneous groups of consumers, the adult population of the city (consumers of leisure services) was divided. The segmentation of the bowling center basic market was carried out on the basis of the following socio-demographic characteristics: age, occupation, per capita income and gender.

As a result of the segmentation of the population, the following segments of consumers of leisure services were identified:

1. Golden Youth (students and working youth);
2. Blue Collar Workers (Elite Workers);
3. Businessmen and White Collar Workers;
4. Housewives;
5. Business elite;
6. Posted by

A homogeneous consumer group is a group of consumers with similar characteristics, requirements and consumer habits.

In the course of the analysis of segments of consumers of leisure services, the so-called “niches” were identified and described, that is, groups of consumers (parts of segments) that, for one reason or another, do not visit leisure facilities in Magnitogorsk.

The indicators of the attractiveness of a niche for a Bowling Center are its size and capacity (as the difference between the sizes and capacities of the City and Bowling Center segments).

The result of the comparative analysis was a brief description of the structure of each niche and the characteristics of consumer demand in these niches.

It should be noted that in the analysis of the segments of housewives and the business elite, the error is maximal due to the small sample size (due to the small size and inaccessibility of the segment). In addition, it is important to take into account that in these segments, consumers of high age groups (retirees) were not included in the sample due to the fact that they rarely visit leisure establishments, and visitors under 16 visit leisure establishments mainly with adult visitors.

The Golden Youth segment includes students from 16 to 24 years old and workers from 16 to 19 years old.

The students include:

• high school students
• students of higher, technical and special educational institutions.

The majority of consumers of leisure services do not have their own income and live with their parents

Among the consumers of leisure services in this segment, 52% are women, 93% are pupils and students, 70% of consumers are young people under the age of 20. 13% of consumers in the segment live independently (alone or in young families without children). 52% of consumers in the segment live in families with minor children, including 10% in young families with children. About 15% of the segment are young people living with parents and retired dependents, who make up the poorest part of the segment. Potential visitors with an average per capita income of 5 thousand rubles or more were considered as a segment of the Bowling Center of this target group. and higher. The number of such visitors is about 6.5-7 thousand people, or about 2.1% of the total adult population.

Visitors to this target group are characterized by the following indicators:

• average attendance - 2.27 times a month;
• average cost per visit - 600 rubles.

According to the survey results, for this target group, the most demanded are the bar, disco, bowling and, to the least extent, darts, and the VIP hall.

The blue collar segment includes workers over 20 years old (highly skilled workers, shift supervisors, shop foremen).

Men make up 80% of the segment size, the majority of women (7% of the segment size or about 40% of all women in the segment) are 25-34 years old. 89% of the segment is evenly distributed between 25 and 54 years old.

This segment is highly profitable. Visitors with an average per capita income of 5 thousand rubles and more were considered as a segment of the Bowling Center of this target group. The number of such visitors is about 2.3% of the total adult population of M.

Visitors to the Bowling Center of this target group are characterized by the following indicators:

• average attendance - 1.91 times a month;
• average costs for 1 visit - 80 rubles;

For this target group, the most demanded are restaurants, bars and bowling alley and least of all - Internet cafes and darts.

Businessmen and white collar workers are made up of highly qualified specialists and managers of medium-sized, large commercial enterprises. Most of the consumers in this segment are the main source of income in the family.

Women make up 53% of consumers in this segment. A third of the segment size is women aged 35-54. Young males aged 20-34 make up over 26% of the segment size.

This segment is formed by high-income consumers. Potential visitors with an average per capita income of 5 to 10 thousand rubles were considered as a segment of the Bowling Center of this target group. The number of such visitors is about 3% of the total adult population of Magnitogorsk.

The business elite are top managers of the Magnitogorsk Iron and Steel Works, top managers and owners of large commercial enterprises.

About 100% of the consumers in this segment are men. The bulk of the segment is males under the age of 44, and only about 5% are over 54 years old. Moreover, more than 60% of the segment size is men aged 35-44.

Income in this segment is highly differentiated (ranges from 10,000 rubles to the maximum of 100,000 rubles per month revealed in the course of surveys).

5. Production plan

Volume of services provided, thousand $

Services list		10 sq.	11 sq.	12 sq.	13 sq.	14 sq.
Russian billiards
American billiards
Slot machines
Disco
A restaurant

6. Organizational structure

The proposed organizational form of the enterprise is a Closed Joint Stock Company. The size of the authorized capital is $ 10 thousand. The schedule for recruiting specialists and the level of their remuneration is presented in the table.

Recruitment schedule

Name

Unit rev.

Gene. Director, deputy, accounting

Gene. Managers

Managers

Mechanics

Cashier

Bartender and chefs

Waitresses

Drivers, cleaners

Plumbing electricians and other specialists

* - coefficient applied to the salary that will be paid to the employee after reaching full workload

7. Financial plan

The initial data when assessing the costs were taken taking into account the peculiarities of the implementation of this project at the level of the currently prevailing average prices.

At the same time, the structure of investment costs (as a whole for the complex) is presented in the table.

The efficiency of total investment costs is characterized by the indicator of net cash flow. After 3.4 years, the accumulated net cash flow becomes positive. At the end of the 20th quarter, its value reaches 106,470,000 rubles.

These indicators are gaining a positive value since the beginning of the Bowling Center operation - in the 9th quarter.

Return on assets will be 8% per quarter

Return on sales will be 50% per quarter

Return on invested capital 8-10% per quarter

All indicators are calculated based on net profit

Results of calculating project performance indicators

Revenues from sales
Revenue (excluding VAT)
Russian billiards
Revenue (excluding VAT)
Revenue (excluding VAT)
Slot machines
Revenue (excluding VAT)
Disco
Revenue (excluding VAT)
A restaurant
Revenue (excluding VAT)
Revenue (excluding VAT)
Revenue (excluding VAT)
Total revenue

Revenues from sales

Summary of a business plan for starting a bowling alley from scratch

This project is a plan to create a private enterprise for the organization of bowling in 24 months. First of all, we will list the key points of the process of creating a business plan for starting a bowling business plan from scratch.

First of all, the Idea of \u200b\u200bthe project arises, and the Goals of the project, such as:

1. Establishing an enterprise with high.
2. in a legal way, indicating the legal address, passport data of the head and founder of the project, data on employees.
3. Satisfying consumer demand for filling the entertainment niche by creating a bowling club in Russia.
4. Search and conclusion of agreements with investors.
5. Project cost: 3 4200 000 rubles.
6. Financing of the project: Carried out by obtaining a commercial loan in the amount of 3 4200 000 rubles.
7. Payback period: 2 years.
8. The investor's income will be 2,198,179.91 rubles.
9. Loan interest payments begin from the first month of the project.
10. The repayment of borrowed funds begins from the first month of the project. This circumstance is introduced in this business plan to simplify understanding of the structure of calculating the discounting flow and cash flow regulation.
11. The pledged interest rate on borrowed funds is 14%. It should be borne in mind that at present banks are revising the rate of interest for investment projects downward.
12. The total amount of accrued interest will be 2,198,179.91 rubles.
13. The payback period from the beginning of the project is 6 months
14. The payback period, taking into account the discounting, is 2 years.
15. The total economic effect from the project for a conditional life cycle is 147,387,904.24 rubles.

Bowling business plan project stages

Project stages	Execution conditions	Deadlines
Project start		1.5-2 years
	1 month project	1-30 banking days
Getting a loan	Availability of the appropriate package of documents	30 calendar days
Entry into the state register, registration with administrative and tax authorities	Conclusion of an investment agreement	1-30 calendar days
Location selection and paperwork	Preliminary work	30 calendar days
Purchase of equipment	Conclusion of an investment agreement	1-30 calendar days
Equipment installation	Receiving investment funds	1-30 calendar days
Hiring	Production activity	1-30 calendar days
Training	End of the stage of organizing the production process	1-30 calendar days
Marketing campaign	360 calendar days	1-360 calendar days
End of the project		1-2 years

Action algorithms prescribed in the business plan

The business plan contains the following algorithms for starting a business:

1. Methods and methods for analyzing the target audience, drawing up a portrait of an ideal client, his level of solvency.
2. Business registration with state supervisory and tax authorities.
3. Hiring qualified employees who are able to fulfill the wishes of the client and be ready to work. Hiring employees is considered another expense item. The specialists will fill the vacant positions on a competitive basis, being general, service and temporary employees with a decent competitive salary. Applicants for positions will be considered within 30 calendar days.
4. Services provided by the company.
5. The choice of the format of the enterprise.

Project costs (in rubles)

Expense item name	The cost
	Qty	per month	in year	Poisonous	Total expenses in
Premises for rent	From 800	500 000	6 000 000	1 000 000	7 000 000
Bowling equipment purchase, (depreciation)	10	1 25 000		30 000 000	30 000 000
Purchase of equipment for bowling center management	1			30 000	30 000
Website, hosting, purchase of necessary scripts,	1			120 000	120 000
Fixed advertising costs	12	750 000	9 000 000		9 000 000
Salary	12	735 930	8 831 160		8 831 160
incl. taxes	12	234 800	2 817 600		2 817 600
Unexpected expenses				2 150 000	2 150 000
Total:		2 110 930	23 831 160	31 150 000	57 131 160

The main risks of the enterprise

Bowling club business plan - risks

Business relevance

Bowling is considered one of the most affordable and popular types of active entertainment in the capital.

Reasons for the popularity of bowling:

1. The availability of the opportunity to play for everyone. The game does not require any special skills, expensive equipment and lengthy preliminary training. The features of the game are comprehended in the process of mastering accurate throws at the pins.
2. Clear rules.
3. Good workout for all muscle groups. In addition, accuracy, eye and dexterity are trained.
4. The opportunity to have a good and fun time with friends.

Bowling is a fairly extreme and safe entertainment for a wide target audience. This is an additional opportunity to chat and compete with friends in a pleasant environment. In such clubs, you can easily significantly expand your social circle, including through modern interactive technologies. All rules and games and console management are simplified and understandable as much as possible.

According to experts, the bowling club market today is undergoing a number of changes and is in a state of stagnation: a large number of sports-oriented bowling clubs have ceased to exist both in Europe and in Russia. There are fewer purely sports clubs - they are being replaced by hybrid establishments - bowling boutiques and entertainment centers. After the renovation of the establishments, their income has increased several times. So, upholstered furniture was purchased, holidays, corporate parties and birthdays were held in the room. In addition to bowling, the hosts offered guests a number of other active entertainments.

In the United States, bowling has become one of the top ten most popular types of sports entertainment. The student bowling segment is very well developed - for example, parents think in advance about the future of their child when they send him to the sports bowling section - the children who showed the highest results during their studies have a chance to receive a grant for free higher education at the chosen higher educational institution from the list of proposed.

In such European countries as Great Britain, Germany and in some Scandinavian countries, bowling is included in the compulsory curriculum of schools as one of the sports disciplines.

Bowling types

Basic (classic) types of bowling

• Bowling with five pins. Differs in the number of pins, the value of the throw and their number.
• Candlepin bowling, a certain type of pins are used here, shaped like a candle.
• Dakpin bowling, where the shape of the pins resembles a duck. This shape of the pin gives it greater stability, it is more difficult to knock it down with 1 hit. Balls in this type of bowling are used a little lighter than usual.
• Road bowling, in which two participants compete. They both roll a ball of the same color. The winner is the one who knocked down more pins in fewer throws.
• Bowling for 10 pins. The most popular type of game in which the pins are set in the form of a regular triangle. The weight of the ball in such a game can reach 7 kilograms, the track is 18 meters long. The maximum score for a single player is all 10 pins hit at one time.

The presence of a catering point is mandatory - it is important that the food court area is opened directly by the business owner - inviting subtenants in such a matter is extremely risky. If earlier such points brought up to 50% of income, today they account for up to 70% of the total profit.

The size of the standard mark-up can be up to 200%, and opening a small food and beverage outlet will mean getting additional good profit - after an active game, a good appetite is played out. At the same time, you can prohibit bringing drinks and sandwiches with you. The format of the food court will depend not only on the concept of the bowling club, but also on the amount of funds invested by the businessman - it can be a standard fast food with french fries and hamburgers, or maybe a full-fledged workshop with hot and cold dishes. Since the target audience of bowling clubs is people from 25 to 45 years old who are able to provide for themselves, it is necessary to consider the presence of such a detail as a playroom for children. Its content can be very different - from soft labyrinths and a mini-format trampoline park to hammocks with free Wi-Fi and good internet, where teenagers who are tired of chasing balls can hang out. In order for the club to have the potential for expansion, it is necessary to rent an area of \u200b\u200bat least 500 square meters in advance.

According to experts, establishments with the number of lanes from six to twelve were previously popular. Today the concept of business is changing, and it is possible to rent a hall for a bowling club to accommodate 2-6 lanes. An increase in the number of other types of entertainment will bring income - this type of business should be approached in a comprehensive manner today.

The preferences of the target audience of clubs have changed: if earlier bowling was considered an extremely active form of leisure, today it is necessary to offer a significantly expanded range of services, which should include a catering corner and the opportunity to play machines.

Choosing a bowling concept

Basically, experts distinguish several general concepts of bowling clubs.

1. Family establishments.
2. Professional sports clubs.
3. An institution for young people.
4. Bowling club with elements of a bar, restaurant, cafe, etc.

The most difficult thing in this type of business is the purchase of high-quality equipment and the selection of premises for a start. The main criterion for selecting the required premises is considered to be its size and the absence of a number of direct and indirect competitors. It is also desirable to locate a number of new buildings, convenient transport interchange and the proximity of metro stations.

Room selection

For the most favorable placement of all the necessary elements of the club, a room of at least 500 square meters will be required, some experts call the figure 800 square meters of the room. Most often, businessmen use the last floors of large shopping centers to accommodate a bowling club, but there you have to pay substantial rent. A cheaper and more convenient option for novice businessmen is the premises of former cinemas, palaces of culture,

The main requirements that need to be studied and which are usually presented by Roskomnadzor and SES for premises of this purpose are set out here:

Among the features that should be taken into account when renting / building premises for a bowling center, the following can be distinguished: the area for placing customers should withstand a load of at least three hundred kilograms per 1 square meter, the area for placing the main equipment should withstand a weight of 500 kg / sq. ... Supporting structures should be located at a great distance from each other. This detail is especially important for the area of \u200b\u200bplacing the tracks directly for the game. In order to serve 2-6 lanes, the same number of employees is required. As the number of lanes increases, additional interactive consoles can be installed that will regulate the change of customers on the lanes and thus avoid downtime or uneven filling. Important! A pair of lanes is served by one console, so it is cheaper to install that number of lanes.

Experts note that the more the number of tracks in the club, the faster the business reaches the level of self-sufficiency and begins to make a profit. In addition, the increased number of lanes significantly reduces the cost of each of them.

To generate additional income, as we already wrote above, you can equip a playroom for children / teenagers and place special tracks for children / teenagers' games. The main income for the club comes from the congestion of the playing tracks by clients. It is determined by a simplified formula: the average number of hours of loading a track per day. The most profitable time in the club is considered to be the night, Friday, and weekends. ... At this time, the prices for using the tracks can be significantly increased. More than 70 percent of bowling's profits come from the bar and restaurant, and 25 percent from the use of the lanes. At the same time, organizing a kitchen, installing slot machines and other types of modern entertainment will create an additional source of income - for example, organizing corporate parties can fill a bowling club to capacity.

Bowling business plan financial plan

Accounting system

The company's financial year begins in January. Project currency: rubles (rub.)

Basic paid taxes

Bowling and mini-bowling equipment

Selection and cost of bowling equipment

A walkway, completely renovated in accordance with the requirements of modern customers, can cost a novice businessman up to 1,000,000 rubles. So, a club with an area of \u200b\u200b500 sq. meters with 4 tracks will cost about 10 million rubles, it will pay off in at least 3 years.

Modern business cannot be imagined without a set of programs that facilitate the work of the institution and ensure its financial security.

Types and types of bowling software

• BES X player entertainment system.
• Bowling console ConquerorPro.
• Conqueror Universal.
• Multimedia system MMS.
• TCS emergency call system.
• Redemption ticketing system.
• BES X consoles.

Pinspotters

• Pinspotter Xli EDGE.
• Pinsetter TMS.

Professional tracks

Track equipment

• Children's bumpers Durabowl.
• RADARY spade detectors.
• Multi-colored running lights.
• Ball roll-out systems.

Track maintenance

• EZ Touch and Summit S-Series Treadmill Machine

Masking Panels

• MASQ.
• VIDEO MASQ.

Furniture

• Harmony Infinity.
• Harmony Synergy.
• Floor coverings.

Minibowling New Highway66

In order to save time searching for specialists, you can order ready-made interior solutions from various companies for the design of design projects

Accessories

• Balls.
• Skittles.
• Professional footwear for players of all ages, genders and skill levels.

Modern technologies used in the entertainment business segment help not only to solve all the key problems of attracting customers, optimizing bowling operations, fixing basic and indirect costs, but also are direct experience of many years of research and cooperation with leading bowling clubs in America, Europe, and the CIS countries. ...

Benefits of using the latest developments in the entertainment business:

1. The organization of fast and efficient bowling and additional entertainment in the entertainment center is provided.
2. Fixation and control of cash and cashless payments for the provision of services and ensuring reliable protection at several levels from unauthorized hacking, data replacement or deliberate concealment.
3. Fast and effective creation of a complete customer base, an effective marketing tool. Accrual of bonuses and gifts to players in automatic mode, fixing tracks that are free for the game and notifying customers who are waiting for their turn.
4. The system also automatically sends SMS and mail notifications about new promotions and loyalty programs for your bowling club customers.

Also, make sure that the following recommendations are followed at the start of the business:

• The tariff scale was set up conveniently and as transparently as possible for the client - people today are very demanding about what exactly they give their money for.
• Providing the ability to quickly manage the state of the tracks and the ability to book them at a convenient time for the client via the Internet
• The ability to exercise control over personnel.
• Organization and holding of leagues and tournaments for professionals and amateurs.

Simple and fast track management will provide quality software. The lane management modules interact with the reservation system, the waiting list, the Emergency Call system and other modules, allowing you to see in real time everything that is happening in the bowling center, and provide quality service and pleasant pastime for visitors.

The ability to work remotely from anywhere in the world guarantees full control over everything that happens in the center, including income, in real time. The built-in R-keeper module allows you to fully synchronize the bowling control with the authorization system for restaurants and entertainment complexes R-keeper.

You can see examples of equipment catalogs and prices here:

Preparation of a design project for a bowling club business plan

In order for the business to bring a stable and constant income, it is necessary to pay attention to the fulfillment of the following conditions for installation and preparation of the premises for the installation of equipment:

1. Provide reliable protection against the negative effects of atmospheric phenomena, in other words, you need to completely protect the installation sites from moisture, dust and other factors by covering walls and other structures with plasterboard.
2. Before signing the lease / purchase agreement for the premises, check the condition of the electrical wiring. An uninterruptible stable power supply is required. Generators or temporary electrical installations are not permitted.
3. Constant light sources are needed to ensure a quality installation of lighting fixtures and other structures.
4. Ensure complete safety of the equipment prepared for installation.
5. Factors such as the availability of serviceable heating, ventilation and air conditioning systems almost constantly will ensure not only a high-quality installation of equipment, but also save you from problems in the future. Poor climate control systems at the stage of preparation for starting a business will result in damage to equipment and a decrease in its performance.
6. Take care in advance of the availability of a parking space for trucks, removal of construction waste, expansion of doorways.

Video: How bowling works

Calculating the size of play equipment

Length

The generally accepted standard is considered to be 25.35 m in size from the take-off zone to the rear of the pinspotter. The length of the take-off run usually reaches 4.9 m. The standard track is usually 19.2 m long (from the foul line to the back of the pindeck). The presence of a pinspotter requires an additional 1.2 m.

When calculating the total size of bowling equipment, it is also necessary to take into account the presence of such variables as a passage for personnel (provided for the purpose of access to the back of the pinspotter for repair and maintenance, and there, if there is free space, equipment for the rest of the equipment can be stored) and a recreation area for players, which usually consists of several comfortable chairs or a sofa. For a recreation area, it is enough to allocate about 2 meters. This distance directly depends on the number of players on the track, the number of tracks, variations in the arrangement of furniture and its size. The best option is considered to be a recreation area that will allow players not to cross the playing field while moving.

You can visually expand the space with the help of design tricks - placing mirrors, paintings or even windows on the walls along the path.

Calculating the width of the bowling club space

Experts point out that the best option may be additional space in the form of a 0.9-meter wide walkway along both sides of the bowling alley. The technician door leading to the technical area can be positioned at the end of such aisle for convenience. Without a side walkway, technicians will have to cupping over the ballretorn, crawl past the decorative camouflage panels, and climb over the pinspotter. If the common room is small, then such an arrangement cannot be avoided. Each additional pair of lanes after the eighth requires an addition of 3.3 m.

The data given in the table are indicative and minimum for ensuring the normal operation of the tracks. Aesthetics were not taken into account in the table data. It is advisable to make the site as wide as possible, especially if it accommodates up to 4 tracks. A high-quality foundation is of great importance for the installation of tracks.

The basis for the subsequent installation of the tracks can be a reinforced concrete slab with a layer of moisture-proof material of at least 100 mm, while the slab level difference should be no more than 15 mm over the entire area of \u200b\u200bthe bowling space. If the slope indicators differ in a larger direction, then a number of permissible materials must be placed directly under the structural frame of the track, thereby ensuring the required level of horizontal surface.

All the necessary communications and highways, ensuring the further installation and operation of the equipment, must be checked before pouring concrete, otherwise the consequences may be irreversible or entail a number of unforeseen high costs.

The main types of concrete bases

1. Flat.
2. With a deepening.
3. With a trench.

Flat base

Flat base is the most common among bowling clubs. A ball return system is located between the concrete base and the floor frame - a distance of 42 cm is quite enough to accommodate other mechanisms. The flat base is perfect for placing a bowling alley on the second and subsequent floors of buildings, as well as for installing tracks in an already rebuilt room. Such a system is ideal for areas with high groundwater levels or increased flood risk.

Disadvantages:

1. The ceiling height is reduced by 40 cm.
2. The floor level in the recreation area of \u200b\u200bcustomers and in the area of \u200b\u200bside aisles will have to be raised artificially or steps (ramps) will be required
3. The sides of the track frame will require finishing.

Recessed concrete bases

Benefits:

• Can be used when constructing a new building.
• If the use of steps is unacceptable.
• In case it is necessary that the level of the track coincides with the rest of the floor surface.
• To maintain a consistently high level of ceilings.

Disadvantages:

• More complex and therefore more expensive work for construction contractors.
• Difficulties may arise due to narrow or uneven walls of the recess.
• The need to more accurately calculate all internal communications

Trench base

A base of this type is suitable in cases:

• To convert a flat base.
• When the ceiling height does not meet the standards (it is slightly lower).
• When installing the platform on a slight rise.
• If it is impossible to make a 42 cm depression over the entire area of \u200b\u200bthe future track.

Disadvantages:

• More expensive work for a construction contractor.
• The need for finishing the sides of the frame of the tracks.

When organizing the bowling club on the upper floors of the shopping center, the pinspotter area should be properly strengthened and reinforced. In this case, it is allowed to have floors made of wood and other materials under the playing and common areas, provided that they can ensure the safety of players and equipment. Floor slabs must be able to withstand the weight of the equipment and its vibrations. So, each pinspotter can weigh up to 1100 kg. It is best to hire a licensed civil engineer or architect to test the flooring capabilities.

Additional utility rooms

Provide a convenient, organized pantry for storing shoes, accessories and care products.

Ceilings

The main thing in the design of the bowling club ceilings is the observance of the proportions between the total width and the length of the room. Typically, the optimum ceiling height reaches 3-3.5 m in the recreation area and in the take-off area.

Important!

It is permissible for a concrete foundation to be at a distance of up to 40 cm below the level of the walkway surface, depending on the type of foundation. Low ceilings can prevent overhead interactive monitors from being mounted on the playground. In this case, it is better to place the monitors not above the players' heads, but on the side walls.

The ceiling height above the pinspotter should be up to 3 m, but also not less than 2.4 m. The design of the ceiling is most often chosen in the form of teeth - this method will provide the most optimal distribution of lighting. Installing beams, arches and slopes also fills the space and makes it more comfortable. Many modern design styles allow for an open ceiling, through which ceiling beams and load-bearing structures are visible. However, it is worth remembering that such a design will lead to an increase in the noise level in the room. The installation of fans above the seating area has proven itself well. The ceiling, made in light colors, will create a relaxed atmosphere and expand the space. A dark ceiling will require additional lighting sources.

CURTAINWALL - false wall

Such an element of decor performs two useful functions at once: it restricts customers' access to the equipment and allows the elements of equipment power supplies to be reinforced behind them.

Price policy

Modern technology allows you to adjust prices for each game with little or no effort. So, you can take money from clients both for the time they use the track and for the number of games they have played. A good return is a way of price flexibility depending on the time of day, holidays and weekends so that more customers can visit your establishment. Experts also note that the so-called "happy hours" held in entertainment establishments significantly increase the level of customer loyalty to the establishment.

The system automatically adjusts to each client and at the end of the game session will issue a check for payment. Discounts can be assigned to groups of clients: for example, students will pay less for a game than middle-aged people on the same day and for the same playing time.

Modern software for entertainment centers will allow you to manage

1. Security systems.
2. Financial reports including for the tax office.
3. Time and efficiency of staff.

Some accounting systems use for security purposes not only login / password, but also fingerprint data of the bowling club owner.

Bowling club business plan - pricing

Marketing plan

Today, in order to truly succeed in the entertainment industry, you need to use all available methods and techniques to expand your customer base. Bowling center owners in America and Europe have been actively using the redemption system for a long time, which is designed to build customer loyalty based on the issuance of prizes for their victory - most often, these are tickets for an additional game. The equipment for such a system is simple and compact: each device is capable of serving 2 lanes simultaneously.

The redemption system works well in bowling, where the emphasis is on the target audience among children and adolescents - the spirit of competition and the opportunity to exchange the received ticket for a game or a commemorative prize from the institution makes the client return to the club again and again. Possibility of integrating bowling area and slot machines (for medium-sized entertainment centers). The issue of tickets can be configured so that the client receives a prize only for the combination won - for example, a strike or a spur.

Staff

To keep your bowling alley running efficiently, you need the following staff:

The main task of the managers of the bowling club is to make sure that the lanes are not idle and that those who want to play are replaced in time.

Only specialists should be engaged in the installation and delivery of equipment - scratches on the coating and a shortage in the assembly will negatively affect the timing of the business launch and the further income of the entrepreneur. If the equipment is purchased in the "used" format, a specialist must assess the level of wear and tear and calculate the period of further operation and possible repair of this equipment. High-quality equipment will not require any repairs for at least 20 years.

The use of technology in the club

One of the novelties that recently appeared on the entertainment market is interactive bowling. It looks something like this: a computerized system traces the movement of the ball and the video image on the track changes accordingly. This technology will add another 12,000-14,000 USD to the normal track price.

The target audience

According to statistics obtained as a result of surveys of guests of popular bowling clubs, more than 85% of customers of entertainment establishments believe that the main thing in bowling is to have fun. At the same time, 38% of respondents emphasized that an important component of choosing a club is providing gambling and the opportunity to compete. 79% of respondents are happy to share photos and videos from bowling clubs with their friends in real time.

Factors that influence the choice of a place for spending leisure time by the target audience of bowling clubs:

• 74% of respondents noted that an atmosphere of comfort, in which they can rest and relax, is extremely important to them.
• 58% of those surveyed said that they like to play light bowling games that do not require too much stress and physical strength.

It is important that your club provides:

1. Automatic display of information about free tracks.
2. Convenient track numbering.
3. Readable lines of texts on the screens (there must be at least two).
4. Customizable background.
5. Information about the modes in which this or that track is located: open play, booking a track, conducting competitions.

Some modern consoles for bowling clubs have advanced functionality that allows you to:

1. Take instant photos and use them on a table next to your name or as a background.
2. you can upload photos using your main computer or from a webcam at the central rack.
3. Image processing capability and easy import of photos / pictures.
4. Possibility of individual choice of table format and packages with animation screensavers.

Your target audience, regardless of age and income level, wants entertainment, and people do not care what technical or innovative means you provide them with. Clients need a modern game with a pleasant interface, the ability to quickly respond to staff and the development of new communication methods. People are ready to pay for the provided service and pleasant emotions, but it is worth remembering that today they have become more selective and demanding.

In this material:

Bowling is one of the most popular leisure activities in the world. The game is unique in that it is equally interesting for young people, middle-aged people and children. Despite this, the number of bowling clubs throughout Russia does not exceed 2,500 points, more than half of which are in Moscow, and another 30% in St. Petersburg. Even large cities of regional significance cannot boast of establishments of several units for 500-700 thousand inhabitants. This suggests that the niche is practically not occupied. For the successful implementation of the project, a bowling club business plan is required with a detailed market research, the demand for the service for a particular locality and financial calculations.

Business Description

Bowling club is an entertainment type facility with play lanes, a cafeteria, a bar, a dance floor and a children's corner. That is why the game is so popular with all categories of people, regardless of age, because it is not just a place for pins knockout competitions, but a full-fledged leisure for the whole family.

Company goals

• open a bowling alley in a city with a population of 500,000 or more;
• minimum investment - from 20 million rubles;
• payback - from 1 year.

The main task of an entrepreneur who plans to open a bowling alley is to determine the demand for the service, study the demand of the population, as well as understand the financial capacity of potential visitors and develop a price list for entertainment events.

Reference. The mistake of novice businessmen is artificially inflating prices for bowling, as well as for drinks and snacks, considering the institution to be initially elite and expensive. In fact, the more affordable leisure time is, the higher the demand for services, and the result is an increase in financial turnover.

The target audience of the bowling club is distributed as follows:

• 18-25 years old - 25%;
• 25–40 years old - 50%;
• 40–55 years old - 25%.

To attract a stream of visitors, you need to think about promotions, discounts and special days designed for certain categories of the population.

Relevance

The demand for a bowling club depends on the size of the settlement and the presence of competitors. For example, for a city with a population of 100-150 thousand people 1-2 establishments are quite enough. And if they are already functioning, then when opening a new outlet, the entrepreneur will face high competition and the need to "aggressively" promote his business.

For a city with a population of 500 thousand people, the number of clubs can vary within 5-6, but in practice there are still no more than 3 units. This suggests that organizing business in medium and large cities is 99% relevant.

Leisure for citizens is one of the priorities of a fulfilling life. All kinds of cafes, amusement parks, cinemas and other establishments have long become boring, and going regularly to watch movies or visit entertainment centers does not cause the same interest. The bowling club wins in this respect in many ways. Firstly, you can organize your leisure time with your whole family or a group of friends in one place. People often go as families to have fun. Secondly, when visiting a bowling alley, companies issue a general check, which is inexpensive per person. Thirdly, the friendly and calm atmosphere of the club attracts decent people, excluding fights and fights.

Bowling is not a novelty in the field of entertainment and leisure, but for many provincial cities it is. The sphere will enjoy its relevance for more than a decade, so entrepreneurs have an excellent chance to occupy their niche.

Benefits of the project

Positive aspects of a business idea:

• demand for the service;
• relevance for most cities in the medium and large segment;
• relatively low investment, given the scale of the project;
• fast payback;
• high profitability;
• the possibility of introducing an additional entertainment service (billiards, VIP-zone, slot machines).

Assessment of competitors

Considering that all bowling clubs in provincial cities can be counted on one hand, it will not be difficult to evaluate competitors. First of all, you need:

• determine the number of establishments in the village;
• visit each of them;
• identify the format of the institution (the presence of additional entertainment zones or only bowling);
• determine the technical characteristics of the club - the area of \u200b\u200bthe premises, the number of employees, the equipment used;
• popularity of the institution - determine the flow of visitors on weekdays and weekends;
• the location of the club and the dependence of attendance on nearby entertainment venues.

Using the data obtained, you can draw up a fairly accurate picture of the profitability of competitors, as well as develop your own bowling club business plan, taking into account the strengths and weaknesses of the existing establishments.

Potential risks

The main risk is the absence of visitors, which leads to a long payback period or bankruptcy. To prevent this from happening, you need to develop your business by all available means, invest in advertising, and also monitor the financial situation in the service market and in the country as a whole.

Additional risks:

• problems with the delivery of goods;
• equipment failure;
• staff turnover;
• rising prices for food and utilities, which leads to a decrease in the flow of visitors;
• changes in legislation affecting business directly or indirectly.

Reference. The entrepreneur cannot influence some of the potential problems, such as inflation or the adoption of laws by the government, so he will only have to adjust to the prevailing conditions. The rest of the risks are solved by modernizing the business, creating optimal conditions for spending leisure time, as well as revising the price list.

Bowling club registration

Choice of taxation system and OKVED codes

When planning the opening of a bowling club, a businessman must take care of the registration of business activities. It can be an individual entrepreneur or an LLC. Each legal form has pros and cons, but they are not reflected in any way at work.

The IP status is relevant for small and medium-sized businesses without plans to expand and create a network of clubs in the federal district or the whole country.

The establishment of an LLC is beneficial when working with several types of business, as well as in cooperation with corporate clients.

In all other respects, the specifics of the activities of individual entrepreneurs and LLCs within an entertainment establishment does not differ, but it is worth noting that it is cheaper and easier to register the status of an individual entrepreneur.

An important point - the sale of strong alcoholic beverages is allowed only to legal entities, so if an entrepreneur plans to open a bar or cafeteria in the bowling zone, then it is better to immediately think about establishing an LLC.

The STS 6% is chosen as the taxation system.

OKVED codes:

• 92.34.3 - entertainment activities not specified in other categories;
• 55.30 - activities of restaurants and cafes (if there is a bar, catering and other services for the sale of food and drinks in the bowling club);
• 74.84 - other services not specified in other categories.

List of documents

First of all, you need to prepare documentation for the registration of entrepreneurial activity.

• the passport;
• statement;
• a receipt for payment of the state duty (800 rubles).

• decision to establish a limited liability company;
• lLC charter;
• authorized capital (the minimum amount is 10,000 rubles);
• personal information of the founders;
• a receipt for payment of the state duty (4,000 rubles);
• data on the actual and legal addresses of the company.

You also need:

• obtain permission from the municipality to open a bowling alley in the selected location;
• conclude a lease agreement for the premises;
• conclude an agreement for garbage collection with the municipal service;
• contact the fire inspectorate to conduct a commission and confirm the readiness of the premises for operation;
• apply to Rospotrebnadzor to obtain permits for starting a business.

Organizational plan

Finding a room

The minimum area of \u200b\u200bthe bowling alley is 800–1000 sq. m. This suggests that finding a suitable place is not as easy as it might seem at first glance. Common options for organizing a business are:

• upper floors of shopping centers;
• former cinemas;
• hangars and warehouses that are not used for their main purpose;
• other retail or technical areas that can be converted into an entertainment facility.

Reference: the main criterion for choosing a room is compliance with fire and sanitary standards.

Given the budget, it makes sense to build a building from scratch, which will save you from many problems in the future, such as the need for constant rent.

The territorial location of the club does not matter if the point is located within the city. Bowling is not a type of business that needs to be located in a crowded area like a shop or consumer services. People plan their leisure time in advance, therefore, wherever the entertainment center is, customers will be there anyway.

The only thing worth thinking about is parking and landscaping, which primarily applies to clubs located in separate buildings.

Club equipment

The list of bowling equipment depends on the format of the establishment. The main technique is playing tracks, each of which includes:

• pinspotter - equipment for collecting pins and placing them for a new game;
• ball return equipment;
• scoring system;
• monitor;
• cover of tracks;
• accessories for the game (balls and pins);
• computer system.

The equipment is sold as a set, so the entrepreneur should not worry about forgetting to buy something. The only thing worth paying attention to is the manufacturer. It can be a company from the USA or China. Naturally, purchasing equipment in America is somewhat more expensive than in China. In Moscow, there are official representatives of all well-known companies that produce and sell bowling equipment.

If the institution provides for the format of an entertainment center, then you need to purchase:

• furniture and accessories for a children's playroom;
• bar and cafe equipment;
• billiard tables and accessories, subject to the availability of this service;
• bowling lane maintenance equipment;
• utility room inventory.

Staff

The number of employees, provided that the bowling alley has 8 playing lanes:

• locksmith - 2 people;
• administrator - 2 people;
• instructor - 2 people;
• security guard - 4 people;
• bartender - 2 people;
• waiter - 4 people;
• cook - 2 people;
• auxiliary workers and kitchen workers - 6 people;
• cleaning lady - 2 people;
• accountant - 1 person.

Advertisement of the establishment

Considering that the target audience of the bowling club is young people under the age of 35, the main forces for promoting the establishment should be directed to the Internet:

• creation and promotion of your own website with a description of the servants, the possibility of booking tracks, etc .;
• creating groups on social networks with regular posting of records about promotions, discounts and upcoming events;
• buying advertising posts in urban publics.

In addition, videos on radio and television, outdoor advertising in all its forms, a bright signboard, signs on busy streets, electronic boards will be relevant. The task of the entrepreneur is to notify the population of the city in a short time about the opening of the bowling club.

Financial plan

Capital investment

Business organization provides for the following expenses (in rubles):

• 500,000 - conclusion of a lease agreement for premises with an advance payment;
• 24,000,000 - purchase of a set of bowling lanes in the amount of 8 pieces;
• 2,000,000 - purchase of additional equipment depending on the format of the business;
• 1,000,000 - renovation of the premises.

Total: 27.5 million rubles.

Running costs

Monthly expenses:

• 500,000 - rent;
• 800,000 - salary (27 people, 30,000 rubles each);
• 100,000 - utilities (main costs - electricity);
• 200,000 - purchase of food and beverages;
• 200,000 - equipment repair and maintenance.

Result: 1.8 million rubles.

Income

The bowling club's main profit comes from the game. The cost of renting one hour of the track varies within 600–1,500 rubles, which depends on the day of the week and the time of visit.

The number of visitors per week reaches 500 people. Based on this, the net profit from the rental of tracks for the month is 2 million rubles.

But it is worth remembering about additional services, without which not a single bowling club does not work - disco, drinks, food. The markup for products reaches 300-500%, and therefore the additional profit is at least 40-50% of the total income, namely 1 million rubles.

Thus, the bowling club's monthly income reaches 3-3.5 million rubles.

Profit calculation

Business net income after payment of required contributions:

3.5 million minus 1.8 million, which is 1.7 million rubles.

Having paid taxes from this amount and setting aside some of it for unforeseen expenses, an entrepreneur can safely count on one and a half million rubles.

Business profitability

Profitability is the ratio of net income to dirty income multiplied by 100%.

R \u003d 1,500,000 / 3,500,000 * 100 \u003d 43%.

The payback of the bowling club based on the above indicators is one and a half years. This is on condition that the business will not just pay for itself, but bring regular income. If we talk about the payback of the project in its pure form, not taking into account the monthly expenses, then the club goes into profit in the 8th month of work.

When planning to open a bowling club, an entrepreneur first of all faces the problem of financing, because the equipment costs a lot of money, as well as renting a premises with an area of \u200b\u200b1,000 square meters. m. Requires either a sponsor who becomes a co-founder of the project, or a bank loan secured by real estate. Both options involve the risks of being left without a business or an apartment if you start organizing a bowling club without a business plan. Only thoughtful actions with financial calculations will help you to start successfully in this area.

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More recently, such entertainment as bowling was considered elite in our country. The inaccessibility of this game was due to the high cost of equipment. But today a lot has changed, so entrepreneurs are boldly investing in this profitable business. We offer you step-by-step instructions on how to open a bowling alley in a small town.

Registration of documents

If you are attracted to such activities, ask the specialists how to open a bowling club in a small town, and what documents you need to issue for this. You can register as a sole trader. But if you plan to expand your business in the future, open an LLC right away. For paperwork, you need to pay a state fee in the amount of 4 thousand rubles.

After you register your activity and register with the tax office, you need to obtain permission from Rospotrebnadzor and other regulatory authorities. The premises in which the bowling club is located is considered to be sophisticatedly equipped, designed for a large number of visitors. But there are no special requirements for it. Therefore, it will not be difficult to obtain all permits.

Location selection

A lot of questions always arise before newcomers - how much money do you need to open a bowling alley, where to start your activity and how to choose a venue? The technical requirements for a bowling center business premises are quite simple. There is no need for windows or any special engineering communications. In principle, you can build a room yourself. But in this case, investments in the bowling club business will be exorbitant. In addition, the payback period will significantly increase.

If you want to rent a room, certain problems may arise with the search for a suitable option. This is a serious factor hindering the development of bowling in our country. Large businessmen do not want to invest in the construction of such establishments, and aspiring entrepreneurs do not have such a large start-up capital. The only salvation in this situation is loans. In principle, if you take out a loan, you can not start construction, but buy a ready-made bowling business. It all depends on your financial capabilities.

In addition to treadmills, you need to equip a wardrobe, bar, kitchen, etc. Therefore, first of all, you need to calculate how many square meters you need. To equip one track, you need to allocate 100 sq. meters, while the length of the room must be at least 35 meters. This is ideal. In practice, most bowling clubs do not meet these parameters. If you can correctly place the equipment, 50-70 sq. M is enough for one track. meters. But in this case, you will not be able to hold competitions, since professionals will not visit an institution that does not meet the established standards.

It is best to open your own bowling club in a shopping and entertainment center. Of course, the cost of renting in such a place will be high, but since you will have a steady stream of customers, all costs will be more than offset. If you want to open a bowling alley business in a separate area, it is desirable that it be located in the center or in a walk-through area.

Facility format

So, you have firmly decided, I want to open my own bowling alley, but you cannot decide on the format of the establishment. Consider the most popular bowling center concepts:

1. Sport Club. Such establishments are opened at sports complexes. They are most often visited by professionals or rather advanced amateurs. An alcoholic bar in such an establishment will not bring you much revenue, but you can make good money on oxygen cocktails and healthy food. On the basis of the sports bowling club, you can open an accessories store. You also need to hire coaches on the staff who will help newcomers for a fee. To attract visitors to your institution, hold sports competitions with a decent prize fund;
2. Family club. In such a club, besides bowling, other types of entertainment should be provided. Visitors come to the family bowling club with children, so special playgrounds should be equipped here. Additional income can be obtained from corporate events and birthdays. In a family establishment, a bar, slot machines, billiards and various attractions bring a good income;
3. Bowling in the entertainment center. Are you thinking? We advise you to open a multi-purpose institution for mass recreation of young people in a local entertainment center. There should be a lot of additional entertainment here, for example, a computer club, a climbing wall, children's and adult slot machines, and so on. In such an institution, various snacks, sweets, alcoholic and non-alcoholic drinks are sold well. On weekends and holidays, discos can be held;
4. Closed club. This format is aimed at VIP clients. In such establishments, prices are high. The number of lanes does not matter here, since bowling is a pleasant addition to the communication of wealthy people belonging to high society. All costs in this business format are covered by an annual subscription fee.

As you can see, there are various formats of bowling clubs, designed for any wallet and available to citizens with different income levels. Before you open your own establishment, determine the target audience and focus on the preferences of these people. According to statistics, in our country there are 80 thousand people per bowling lane, so this market is far from saturation.

Interior

Bowling is a meeting place for different people, so you need to create a special atmosphere in such an establishment. If there are no annoying factors here, visitors will come to your club again and bring their friends or relatives.

The level of service has a great influence on customer loyalty. Even the most luxurious interior and expensive equipment will not be able to keep a person if someone from the staff has rude to him. The popularity of the establishment is made up of small details that need to be taken into account in the bowling club business plan.

If you are renting a room not in a separate building, you need to take care of sound insulation. This is especially true for the engine room. These clubs use artificial lighting. These can be pendant chandeliers or recessed lights.

Equipment

Before opening a bowling alley, you need to decide on the choice of equipment and accessories:

The lanes and everything that is necessary for their operation - pinspotters, ball return systems, etc. At first, you can open a bowling alley for 4 lanes. If this is not enough, you can gradually increase their number. It all depends on how many people will attend your club. For example, in a large metropolis, you can install 20-30 tracks, but in a small provincial town, the installation of such equipment is pointless.

• Reading equipment. When ordering five or more tracks, many manufacturers offer these systems free of charge;
• Tables and chairs should be placed near the paths so that players can rest a little during the game.

The main element in bowling equipment is the pinspotter. This is a rather complex mechanism that collects and arranges the sold pins. Previously, this difficult and sometimes even dangerous work was performed by service personnel. This fixture consists of 3 thousand parts, so it must be reliable and durable. The complete set also includes an automatic ball return system and a scoring system. The paths are covered with wood or artificial materials. Wood looks more solid, but it is short-lived, so experts recommend using a synthetic coating.

Bowling center equipment is produced in America and China. The cost includes planning the premises, installation and service. The size of the area on which the bowling lanes will be mounted depends on their number. For 10 tracks, you will need at least 700-800 sq. meters. This area will be equipped with a take-off area, pinsetters and the tracks themselves. In addition, tables and chairs should be placed so players can rest a bit.

Staff

To work in a bowling club, you need to hire the following specialists:

• Mechanic;
• Administrator;
• Trainers;
• Bartender;
• Waiters;
• Security guard.

The number of employees depends on the size of your establishment. You can hire people with no experience as the equipment vendors offer free training.

The bowling club has its own kitchen and bar. The sale of food and drinks accounts for a quarter of the institution's profits, since people come here to relax, not play sports. Try to hire an experienced chef who will cook simple, tasty meals.

Financial investments

Now let's calculate how much it costs to open a bowling alley. If we speak in round numbers, you will need at least 5 million rubles. The final amount depends on the size of the establishment and the quality of the equipment. To find out the exact figure, you need to draw up a detailed bowling club business plan with calculations.

The biggest cost in this business is the purchase of play equipment. One track with installation will cost you at least 1 million rubles. To keep costs down at the start, you can try looking for used equipment. In this case, you will save about 40% of the total cost of new equipment. A set of American-made equipment for arranging one track will cost you 1 million rubles. Chinese equipment is cheaper, but not of good quality. When purchasing equipment, be sure to check its functionality.

To attract customers to your business, you need good advertising. You will have to pay 150 thousand rubles a month to rent advertising space. Don't forget to include these costs in your bowling alley business plan.

If the area of \u200b\u200bthe room allows you to install several billiard tables, do not miss this opportunity. One play set will cost you 60 thousand rubles. In addition, 100 thousand rubles should be allocated for the purchase of food and drinks for the bar.

If you want your bowling club to generate a good income, you shouldn't skimp on opening it. Remember, the most important thing in this business is style, reputation and quality. Of course, every aspiring entrepreneur wants to get a good return with minimal investment. This business requires serious financial investments, but it has a quick payback. Bowling equipment from different manufacturers differs in price and functionality. It is important to find the best option that is ideal for your club. If you plan to run tournaments, you need to make a double number of lanes. You should also be aware that the same number of employees will have to be hired to service both two and six lanes. This is an important nuance that will help you correctly calculate all costs. For the business to pay off quickly, you need to equip at least 10 tracks. At the same time, try to keep them loaded at least 8 hours a day. This can be achieved in any establishment, if you put good discounts on the game during the daytime.

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Profit

After you determine how much it costs to open a bowling alley, you can try to calculate how much profit it will bring. As you can see from practice, one track is occupied 6-8 hours a day. One hour of the game costs about 800 rubles on weekends and holidays. Since the number of visitors decreases significantly on weekdays, special promotions are held in many clubs. To attract customers, operators offer tracks for 200-300 rubles per hour.

Experts have calculated that over weekends and holidays, one track brings about 750 thousand rubles in profit per year. Another 350 thousand rubles of proceeds can be received from the same path on weekdays. That is, for the year, the profit from one track will be 1.1 million rubles. Based on these calculations, one can understand that bowling as a business is distinguished by high profitability and high profitability.

When developing a business plan for opening a bowling alley, you need to take into account that such clubs are mainly visited by sober companies. On weekends, families with children often relax in such establishments, so you need to include various sweets in the bar menu. More often than not, parents do not spare money for their children and buy whatever they want.

Offer your customers club passes. Many people believe that bowling is a rewarding and fun sport at the same time. They constantly go to the club, invite their friends there and hold competitions. The club's management should support such visitors, for example, handing over to the winners token prizes or gifts.

Profitability

Recently, the business idea of \u200b\u200bbowling has attracted the attention of many aspiring entrepreneurs. This entertainment is gaining popularity every year, which means that the profitability of such an establishment will constantly grow. Before starting a bowling alley from scratch, you need to think about what kind of visitors it will be designed for. These can be elite clients or ordinary youth. You can place a bowling club in a large shopping center or in some separate premises. The largest profit is brought by an institution oriented to the middle class with a payment of 500 rubles per track per hour.

If we talk about the profitability of such a business, this figure ranges from 25-30%. In our country, this market segment is not yet oversaturated, so you can safely proceed to the implementation of such a profitable project.

The most developed sphere of bowling is in Moscow and St. Petersburg, however, gradually bowling is becoming more and more mass entertainment and involves more and more peripheral large cities. Many people of different ages, celebrating birthdays and various other events, are looking for a place to relax and unwind. There is a category of active people who, instead of traditional gatherings in cafes and restaurants, will prefer to play bowling. And this stratum of people is quite numerous. They will certainly be interested in a modern bowling center.

Organization stages

The sequence of the following key steps will lead to the opening of a successful bowling club.

• The theoretical part includes an assessment of the relevance that a bowling club may have in a specific region. Next, you need to establish whether there are similar establishments nearby, which ones and how strong the competition will be in a given area. It is necessary to assess the massiveness of the flow of people who wish to visit the new establishment. First, you need to calculate the possible profit and costs associated with the opening.
• In this paragraph, it is necessary to reflect the measures for preparing the facility for operation, or rather, to study the necessary documents and actions that are needed to open a bowling club.
• Indicators of financial costs required for the purchase of the material fund of the enterprise.
• Entertainment center workers. It lists the staffing, payroll and salary of each employee.
• This item reflects the costs that the entrepreneur will incur with all the necessary contributions to the country's budget.
• The finished bowling business plan ends with the calculation of the profitability and profitability of the planned enterprise.

An acceptable option would be to purchase an existing bowling alley. This can be significantly more expensive than organizing your own, but this method also has some advantages:

• A ready-made franchise with an existing customer base and a positive reputation will fall into the hands of an entrepreneur;
• The current scheme of uninterrupted operation;
• The equipment necessary for the operation does not have to be selected and purchased on your own.

Client search, advertising

The bowling club's business plan should reflect the marketing factors that affect the success of the business. These include:

Necessary equipment, choice of material

The bowling business plan should reflect the list of all technical units required for the purchase and the financial costs for it. The additional equipment used in the construction of a large bowling center is quite diverse in its characteristics and is expensive, so you will have to seriously invest in this business. You will need the following equipment:

• The pinspotter is a special machine that sets the pins to the starting position;
• Ball return system;
• Special bowling lanes;
• Intelligent interface that counts glasses and displays them on the monitor;
• Screens displaying information about games;
• Consumables, spare parts for equipment, furniture for players' recreation.

As in many other technical fields, bowling equipment is available in two variations - Chinese (relatively cheap) and brand name equipment. Of course, it is better to purchase the highest quality equipment, but it will, of course, be expensive. However, according to the assurances of people who have successfully started a business, Chinese equipment is also worthy of attention and is preferable to purchase, since it provides high quality at a reasonable price. For example, a Chinese-made bowling alley will cost 25-40 thousand dollars.

You can save a lot if you buy used equipment. Of course, it must be serviceable and function normally. For example, one of the options for a bowling business plan involves the purchase of used American equipment. This procedure allows you to save up to 40 percent of funds. Regular inspection and repair of equipment allows to increase its service life up to 20-25 years.

Bowling center staff

The bowling center director is responsible for the business component of the project - marketing and organization. The club manager is directly subordinate to him - he is in charge of economic issues, monitoring the health of the equipment, the functioning of the enterprise and the work of the network of subordinate employees. The director of the club, as a founder, develops a ready-made business plan.

Bowling requires an experienced instructor who will tell and show visitors all the intricacies of the game, teach skill and at the same time be able to captivate the visitor and motivate him to visit your institution in the future. The required staff will include specialists in economic specialization in charge of the financial and accounting side of the enterprise, as well as security personnel and an administrator. To open a bar, you will have to hire food service personnel. The staff must match the size and purpose of the entrepreneur starting the business.

Costs, costs and benefits

The opening of the project in financial terms will amount to 15,500,000 rubles. You can see the calculations in the table:

Monthly costs are reduced to the following items:

Total - 490,000 rubles.

Possible income level, payback period

When calculating the profit, you need to take into account that the popularity of the bowling club will increase over time: in the first year, the load percentage will be 30%, the second - 50%, 70-80% - in the next few years. The fall in demand for the club's services will naturally occur in the summer - during mass vacations and departures on vacations.

High initial capital injections (mainly associated with large-scale financial investments in bowling equipment) lead to a long payback period of the project, it will be about 39 months. The main service is the rental of bowling lanes, game balls and a table that is adjacent to the selected lane. Payment - hourly, determined by the season, day of the week and daily time. It is possible to introduce a system of discounts for a category of citizens whose income is relatively small - pensioners, students and schoolchildren. The cost of renting one track will be from 450 to 1,100 rubles - depending on the day of the week and the current preferential system of discounts. The adjoining diner has an average bill of 1,100 rubles. With the planned average workload, the net profit will be equal to 850,000 rubles / month, while approaching the first five-year period, it will grow to 4-5 million rubles.

Registration and registration of business

• The first step in starting a business will be to register a company and obtain the status of an individual entrepreneur;
• The Fire Inspectorate gives permission for this type of activity, if no violations are found;
• Sanitary and epidemiological conclusion on the compliance of the premises with all sanitary standards;
• Permission to locate the facility (issued after repeated checks by Rospotrebnadzor employees);
• Waste collection and disposal contracts;
• List of services provided;
• Contracts for disinfection, disinsection, etc.

Disadvantages and advantages of this business

The pluses include:

• Estimated high public interest in bowling, which will be at least 15-20 years;
• "Run-in" business, the schemes of which have been worked out by many firms;
• Large income from activities;
• High social value as an entertainment pastime;
• Large variability of the organization (fullness, population categories, etc.).

The business has one drawback, but quite serious - the need for large initial financial investments.

Useful video

Bowling alley

To open a ten-lane bowling alley, you need to select a room with an area of \u200b\u200bapproximately 1500 m 2. Moreover, it must be free of supporting structures that could interfere with bowling.

You can consider an interesting option with the construction of your own bowling alley, however, this event will be available only for people with a fairly solid initial capital, so it is better to rent a suitable premises.

The most profitable option would be to rent premises in a new shopping and entertainment center. We also note that the most preferred area for the bowling center will be the city center - the concentration of people and mass entertainment events.

And an additional bonus will be the opportunity to get to the club by public transport, so it is good if there is a metro station or a bus stop nearby, as well as other possible elements of urban infrastructure - banks, shops, cinemas.

Here are some more data on the size of the room. Ceilings must have a minimum height of 3.5 meters and play lanes 26 meters long. Add here another four to five meters for throwing the ball, and you get pretty solid areas. Experts recommend attracting a designer to the activity, who will stylishly decorate the room for the opening of his activity. This will help to increase the flow of interested people, respectively, and the profit of the business. In addition, the image of the club will also improve according to the appearance.

How to open a bowling club in your city: a business plan, ready-made calculations

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