Business medium single window. Current account in the business environment from Sberbank for IP and LLC. What feedback can be heard about the project

According to statistics, approximately half of novice entrepreneurs who do not have experience in doing business cannot achieve success and create a competitive organization. The main problem is a lack of experience, knowledge and, of course, material assets. It is to support young Russian entrepreneurs, representatives of small, medium and large business started new project Business environment. Sberbank created this project, that is, this is a subsidiary of one of the largest banks in Europe.

about the project

Business Wednesday is a portal for entrepreneurs. The goal of the project is the provision of information services to representatives of small, medium and large businesses in Russia and the CIS countries. After all, as stated earlier, novice businessmen do not have a sufficient amount of the information that is necessary for building a successful and profitable enterprise.

What tasks do the draft business environment:

1. Development of entrepreneurial skills from novice businessmen.
2. Information Help for existing entrepreneurs whose goal is to promote and develop business.
3. Providing business tools for beginner entrepreneurs of services and applications.

Speaking simple words CJSC Business Wednesday, a project created by Sberbank is an online playground. Its participants can enjoy all the services remotely on the official website. On one Internet resource, all the answers to all questions, which, as a rule, should know the beginner.

note that distance learning It is carried out on a paid basis, with tariffs for certain services you can find on the official website of the project business environment.

Site navigation

In addition, since the business environment is an online project, it means that all services of this organization are provided online. If you open the site, you will not be able to not notice his nice interface available for understanding navigation, current current offers from the provider of information services. Here you will find the trading platform of service applications to start and conduct business activities.

In the "School Business" section, the user will find training video. This is a real remote school business. No matter what field you are planning an enterprise in this section The project is collected by training materials necessary for each entrepreneur. Each lesson is paid separately, so the user has the opportunity to learn that the information that will be most useful for it.

The user can subscribe to new courses and receive topical information first.
On the project site you will also find the section "Club of discounts". This is electronic marketplaceWith which users can receive information services or B2B products on the best conditions. By the way, the B2B product is an economic and informational interaction between two subjects, that is, when the business is not working on the end consumer of goods or services, but to another business.

Business Wednesday Site

That the project gives users

Naturally, the first advantage of the project is information Support entrepreneurs. Moreover, this participation will be equally useful both at the business organization stage and during its growth and development. The online playground presents a huge number of training material. In addition, participants have the opportunity to attend seminars or webinars online. At the moment, more than 247 thousand entrepreneurs are involved in this project.

The second possibility that the business environments provides young entrepreneurs is a single window. In other words, this is the registration of IP online remote, registered users can transfer documents for registration via the Internet. After registering the user, it will be enough to pick up documents.

Another opportunity is a trading platform for entrepreneurs, users can sell and buy services and goods without intermediaries, which is beneficial for the other side of the transaction. By the way, here every businessman has the opportunity to find a reliable partner for his business.

Registration form on the site

How to become a member of the project

It's pretty simple, for this it is not necessary to go to Sberbank, registration of a new user is carried out on the project website. In the top of the menu panel, find the "Logging to the site" link, then select "Register" before you will open the form you want to fill out, namely, specify the following data:

• the address email;
• surname;
• patronymic;
• choose a country;
• specify the phone number;
• create a password;
• agree with the Terms of Use and confirm the registration.

In the future, entering the site will be done using the login - this is an email address and password.

Be sure to fill out your account, specify information about your company and other information. By the way, access to some materials of the site is available only to registered entrepreneurs, because the system may ask to introduce an individual tax number of the organization.

Sberbank services available to participants

Business Wednesday is a project organized by the founders of Sberbank of Russia, respectively, by all participants this project Some products from the bank are available. They can be found independently, first in the top of the menu panel select the reference CRB \u003d ˃ Bank. Here you will find all the current suggestions of PJSC Sberbank on lending to individuals.

Consider what credit products offers a bank for enterprises older than 6 months:

• non-tariff;
• for the purchase of real estate and cars;
• to buy equipment into lease;
• on the implementation of own and government projects;
• on the replenishment of the revolving resources of the enterprise.

On this site you can choose a loan for the specified parameters using a simple form. You can just specify the desired credit parameters and the system will automatically select the current credit offer for you.

Credit proposals Sberbank for entrepreneurs

Offers for novice

Lending to the novice entrepreneur for the bank is a very risky event, so suggestions for newcomers on credit products are limited by consumer loans with or without credit cards. Although getting a loan at the start of the newcomer can still, but only on the organization of the enterprise according to the Sberbank Model Plan or for Franchise.

But for young businessmen, the Bank can offer financial support activities, namely:

• settlement and cash services;
• collection;
• participation in the salary project;
• insurance of business objects;
• remote service.

Information about bank services for beginners can be found in the same section, that is, you need to go through the CRH link and select the "Bank" section.

If you are only planning your activities, but do not know where to start, then you definitely need a draft business environment. Here you will find a lot of business ideas, learn how to build an ideal business model, how to optimize the work of the staff and much more. After you decide on the industry and the sphere of your business, you will be offered a huge number of educational material on this topic. Following the advice of specialists, it will probably be much easier to become a successful entrepreneur.

On May 22, the CEO of the project for entrepreneurs "Business Wednesday" Mikhail Fedorenko published on his page Facebook Recording about searching for trains. Publication attracted the attention of users of Russian-speaking Facebook, which actively discussed the described working conditions. Soon the recording was removed.

Mikhail Fedorenko - General Director of the Project "Business Wednesday" belonging to Sberbank and established in 2012 for the "Development of Entrepreneurship in Russia". Representatives of the project are carried out, provide services for entrepreneurs, develop online education and affiliate programs.

In his publication, Fedorenko notes that he often receives letters from applicants, although not engaged in recruiting via Facebook:

People to our projects fall either on the recommendation or through the agencies. But those and those pass quite hard secondary selection by my experts. It is not enough to be a class specialist, it is important that the team takes you. This happens not with everyone.

Fedorenko decided to "conduct an experiment": to take several new practitioners for the summer, who will receive mentors from the team and "work out in a complete project." The wage, according to Fedorenko, is not provided for this work, but despite this, in his opinion, "the demand will be serious."

Rules are such: to know why he came, listen, hear, proactive, positive, grab on the fly, not to be repetition twice, quickly, qualitatively, skillfully, intelligently, politely, professionally, not to eat, know what subscribed to.

One of the advantages of working in the team Fedorenko is the opportunity to personally meet with the company's general director:

But we have super sudden. Well, somewhere on the second floor of our supercottage in Skolkovo I sit. Sometimes it will be possible to communicate with me. Sometimes I will do it intentionally.

The possibility of employment after three months of internships, however, is not guaranteed - "We see a person in detail in a week, sometimes earlier, and we know, on the way to us or not. If not, you leave our ranks. "

Among other advantages of internships are free transport from the subway, passing to the territory of the Skolkovo business school, access to the coffee maker, "Fresh country air".

Workplace I do not guarantee. Chair - yes. The entire working infrastructure of the type of computer is your task. Printer and Wi-Fi - our.

Due to the fact that the expert will fall into "serious stories", a "hard" confidentiality agreement will be signed with it. It also implies a "restriction on the publicity of thoughts and impressions about projects and a team."

Practors will have to perform "complex and black" work - however, "without humiliations", although no one will give "a microscope into the hands at once."

You may be disappointed in me and the team. Well, it happens. It doesn't matter to me. But there are few chances for this.

Fedorenko listed the list of criteria for which candidates will not be accurately held at a position: those who worked everywhere, but did not decide that those who are untidy and did not wash their heads, who have a weak vocabulary and there is no sense of humor, those "who does not understand What is respect in the broad sense of the word ".

To get to work in the Laboratory of Design Thinking, Agent Networks and New Projects, which cannot be written in public yet, "as a candidate, according to Fedorenko, write motivation letter - "No requirements for writing, there are only requirements for meaning."

Preserved snapshots of the original publication Fedorenko:

The editorial board sent to representatives of the "business environment" request with a request to confirm the accuracy of the conditions described and at the time of publication of this note awaits a response.

I saw this video in the instagram director of the producer center of Black Star Pavel Kurdenova and only after that registered on the site "Business Environment". I seemed very interesting to me, because I consider the development of entrepreneurship the most important thing for Russia.

I do not know what the design was in 2017, but I managed to find a screenshot of the 2012 pages on the website Vc.ru. Business Wednesday in 2012 was this:

The partners lists Yandex, Google, Male.ru, Headhantter, consultant +, HSE, Skolkovo, business youth, Black Star with their people, league, the support of Russia and Sberbank himself.

The fact that such info-business projects as a business youth and people are included in the number of partners says that the state recognizes their merits and considers their products worthy. It would be logical to supplement this list with Synergy and Like Center. But if "synergy" is present on the platform, then I haven't seen the "Like Center" on this platform. I think that this center of entrepreneurship has a chance to get on this platform and advertise its events and courses under the wing of Sberbank.

Site structure

In the header of the site there are three main sections: knowledge, services and events. The "Events" section currently hangs an ad about the Synergy Forum and the next flow of the workshop from BM.

Services at the moment "Soon" soon.

Therefore, the main page and "knowledge" are the main sections in which the most information. The main one has 13 points:

• In trend
• Inspiration
• Start business
• Operational management
• Staff
• Finance
• Attracting customers
• Sales
• Personal efficiency
• Management of risks
• Right
• Business development
• Exit business

"In trend" Passed popular or recommended materials for different topics: courses, movies, articles, services. For example, the course "Business Class" from Google and Sberbank. On this platform, it takes only 52 minutes. But I know that the same course is on a separate site and there it takes a lot more time.

I tried to launch a video course on this platform and I did not start anything, although there is already a course page and 3 reviews. Generally the site is still raw. I hope that the bugs will soon be corrected. At least, register on it is much easier than in 2012.

In chapter "Inspiration" Hanging the course "Path of the Entrepreneur" is 3 documentary films People are a common duration of 42 minutes and an article from the business of youth about the pit.

Next you can download electronic books Free without SMSabout Alibabi and Innovation and read the article by the Ukrainian InfoCusinessman Olesya Timofeyev. And if I could not run video courses, then the books are perfectly swinging in the right format.

Next section "Business Start": Articles from BM, Contour services and Equid, video courses from Vladimir Kalaeva from Frying, Mikhail Reudova from a party of food and even from Fedor Ovchinnikova - Founder Dodo Pizza.

In chapter "Operational management" You can watch video courses about business models and download free book "Scrum: Revolutionary Project Management Method" For reading or in audio format MP3, as well as read articles about management, team motivation and multitasking.

Next section "Attracting customers" I'm closer to me, so it is a little more in detail. The book "one-satellite marketing plan", Courses and articles on setting up advertising and promotion in social networks.

Section "Sales": There is no books yet. But there are articles from AMOCRM and courses with Dashkyev and Kusakin.

Section "Personal Efficiency": There are several books, including Time Drive Gleb Arkhangelsky in PDF and MP3, a few of its same courses and articles from Megaplan.

"Management of risks": Here is a whole course with "bad tips" on how to fault the business. Well, other courses and articles on human, economic and other risks and ways to avoid them.

Section "Right": Here we have legal advice from the Ministry of Emergency Situations, Rospotrebnadzor and SCB contour.

Section "Business development": Here you are waiting for training strategic management, scaling and seizing overseas markets.

Section "Business out of business": The guys have provided a business path from beginning to end, so there is such a fairly exotic section on how to close the legal entity or sell a business.

AT "Knowledge" The same content is lined up a little differently. You can choose from consumption types: everything, read, watch, learn, act. For example, choose "Watch" and the page is built into the collections on the same items only from top to bottom from "Inspiration" to "Business Exit"

Conclusion

1. Creating such a single online knowledge platform, services and events for entrepreneurs I consider a very cool check, moving our economy forward.
2. I believe that this topic was very badly covered in the media - both in state and commercial. The initiatives of the state and state corporations contributing to the development of entrepreneurship should have priority in the information field. So far, few people understand the vital importance of this process.
3. By combining content on the platform from the best business coaches, the state represented by Sberbank recognized not only the legality, but also the benefit of business education in those formats that have developed the most popular business schools. This should improve the reputation of business trainings as a way of self-development and in the future to increase the number of entrepreneurs in the country. What are them more, the rustic country.
4. But this platform has serious problems. First, it is dampness of the product: not working video, no leading hyperlinks and other small shoals, which, I hope, will soon correct.
5. Secondly: conceptual ill-impact. A lot of content that is very poorly structured. Ideally, it is necessary to conduct a test of business competencies, evaluate the user and its needs and issue content according to an individual training program. I am sure that Sberbank has enough power to make the running system. Otherwise, all this content is practically no different from what is located on YouTube and the rest of the Internet and then the question arises why a person use this platform if it already has YouTube?
6. Thirdly: What follows from the previous point is the motivation system. It is not enough to appreciate the ability and needs of a person. It is not enough to offer him an individual training program. We still need to put the motivation and ability to use the content obtained. Today, people have access to all knowledge of the world, but the highest popularity on the Internet has not developing content, but entertaining. This motivation must be laid from the first step.

"If someone will copy our platform tomorrow, I will send him a hand"

As the project "Business Wednesday" will teach entrepreneurship

Partner Material

In contact with

Odnoklassniki.

In 2018, the "Business Wednesday", together with the Ministry of Economic Development of the Russian Federation, launches the All-Russian Platform, where everything is collected by an entrepreneur in building a business - both useful services and content in more than twelve directions: in video, text and other formats. Partners of the company will help fix knowledge in certificates and diplomas. There are no analogues of the platform in the world.

the main objective "Business Environment" - to increase the number of small and medium-sized entrepreneurs in Russia through training the practical side of the business. The total investment in the project is 600 million rubles (300 million - subsidy from the Ministry of Economic Development, the other half is the means "Sberbank").

RusBase saw the platform before starting: this is the case when the site wants to add to the bookmarks in advance to register first. And most importantly - the project does not cause the feeling of "tick".

We met with Andrei Vanina - General Director of the "Business Environment" and Evgeny Domnikov - Director of Marketing and Communications of the Company to discuss the prospects for a new platform.

What is a "business environment"?

Skolkovo Silence in MShA, and work in the cottages "Business Environment" works: here is the main backbone and the management of the "Business Environment". Another 200 people are programmed for a project from other regions. Evgeny Domnikov holds a small excursion for Rusbase. We go into clean neat houses and see concentrated people behind computer monitors. On the walls - plans, reminders, dates, numbers. In each cottage - its thematic graffiti. For example, programmers are the history of computers. Lawyers have a St. Petersburg landscape. "Is this rusbase? And we read you! " - They smile.

"Business Wednesday" is a subsidiary of Sberbank, which was founded in 2012. Her mission is to support Russia's entrepreneurship. "In Russia, about 100 thousand LLC and IP are registered every month. Our task is to increase these numbers and create a habitat for an entrepreneur where he can find everything you need, "says Andrei Vanin's general director.

While the educational platform "Business Wednesday" no one has seen. On the site of the same name - green screen with monogram. It works in test mode for partners and programmers. I was shown to me under a strict secret. "Can we write about a concise design?" And what is its main background - white, gray icons, and inscriptions - in corporate green-orange colors? " "You can," Vanin answers. - You will be the first one who sees it. Our programmers and partner experts are evaluated by the platform.

Before you demonstrate the functionality, Vanin shows a big scheme: "We started work on the platform from research: looked like lives russian entrepreneur. This is a map. It all starts with inspiration, then goes to search Nishi, business start, choice legal form, production, rent, selection of personnel and so on. The entrepreneur is inevitably waiting for two points: entrance to business and exit. Someone has a way out of bankruptcy, someone successfully works all his life. And someone initially creates a company for sale. Between the entrance and exit - a great life, a huge cycle of processes. And there is not a single company in Russia that it would understand this thoroughly. "

Vanin shows a cabinet on the wall: it reminds the Excel table, only instead of cells - album sheets. From above - the names of the spheres and the names of the main curators whose task is to help collect competent content and understand the sphere.

"Agile Wall" in the office of Andrei Vanina

"We signed in our own ignorance of the path of the entrepreneur," Andrei Vanin explains the idea of \u200b\u200bCurability. - Therefore, they began to look for advisers who are well versed in these cycles. For example, a cycle "Inspiration" Sauter - Black Star. Why exactly they? One of the three co-owners - Timati, a famous artist. The Black Star 13 businesses themselves: Burgers, Barbers, Clothing, Music Label, Clothing, Gaming. They are successful entrepreneurs and can affect young people. If they say that sport is cool, people start playing sports. Black Star has a desire to say that entrepreneurship is cool. And their Million Audience will go beyond them. "

Andrey Vanin

Black Star created a program "People of the case" - This is a federal educational project, which includes a media channel, a community, an international forum and online learning platform. At his youtube, they produce videos with famous entrepreneurs who share business experiences.

"In the track" Attracting clients "by Google and Mail.Ru Group, the Vanin continues. - Often attracting clients in Russia takes place via the Internet - social networks, Yandex.Direct. In the "Personal Efficiency" block, a convicted expert in this area Gleb Arkhangelsky. The role of Socktorms is to fill the platform along with us on a certain topic. "

Andrey Vanin

CEO, "Business Wednesday"

Three main challenges when creating a platform

1. Content

We could not do it alone. Therefore, sorters worked with us in dense mode. When we conducted our research, it turned out that entrepreneurs have a request for filtering a large amount of data, since chaos reigns on the Internet: each person who passed a personality growth rate considers himself an expert or coach. Embossed content, "sofa" expert, no review - all this can cause failure and failure from a novice entrepreneur.

The platform acts as a editor, which with the help of curators filters information.

If you now enter in the search bar "How to open a business in Russia", there are several tens of thousands of links. How do you understand where the right one? You can ask familiar. You can spend time and read everything. And you can be frightened, close the window and continue to build a business on your own.

Our platform is not only aggregates everything in one place, but also reviews the data stream.

The platform is very difficult from the technical side, more than 200 IT specialists were involved for the development.

For consultations, we called the IT company Gartner. Asked to search the world something similar to our idea to buy development and adapt it to Russia. But nothing like it did not find anything.

Our platform is based on the marketer of educational programs and services. Yes, there are marketplates such as Coursera - the largest of the existing aggregator of educational practices. There are B2B-Marketplates - Alibaba or Amazon, where goods or services are sold. Yes, you can order a product on the site and you will be brought home to you, but you cannot order the accounting service in the same way. It is not enough to purchase it once: you must constantly update the database and load documents, send letters. Therefore, we decided to develop a new platform.

3. Design

Our the target audience - 5.8 million people who have been registered business in Russia. These are all ordinary people - both from Moscow and from the regions. Owners of beauty salons, tire fitters and so on. We faced a tough task - to make the interface as simple as possible. We have conducted a great contest where the quality ratio, the significance of the project and the price. Concepts defended leading designer bureau. The most interesting proposal that corresponded to all criteria was at the studio of Artemia Lebedev. This is not just a site. It should be nice to visually read, watch.

"Business Wednesday" makes a bet not only on already working entrepreneurs, but also for young people. Those who will become an entrepreneur in the future.

On my question than modern fifteen-year-old teens differ from their peers who grew ten years ago, Andrei Vanin is responsible for this: "Modern youth and teenagers are more free from stereotypes - they were born and live in Instagram Epoch. Therefore, we called Black Star - so that they communicate with young on their own language. Yes, I'm not at all "youth", but internally share their values. I have three children. Senior daughter - 23 years old, Middle Son - 9, younger - three. I study very much in children, because they have other installations, another perception. "

Functional platform

Why the project will be in demand

Sberbank already has educational programwhich is implemented in conjunction with Google - "Business Class". How will it relate to the platform?

- "Business class" is a semi-annual program, in which people are studying entrepreneurship. In 2017, 37 thousand people passed the program, in 2018 we plan to increase this number up to 100 thousand. And on the platform "Business Wednesday" there will be a squeeze from these courses in the format of videos - they will close one of the branches of the "start of business". If you want, you can study there.

Why is such a project needed in Russia?

Entrepreneurship is interested in more and more people. It is not necessary to build your business - it is enough to just read about it. Our study showed that most business failures in Russia occur at the start, and from a banal lack of knowledge.

My daughter opened a coffee shop at 21. I did not specifically interfered. After four months, the project closed. Why didn't she get? AT mall With a mass flow, she began selling elite coffee. Just did not guess with a niche. Why? There was no knowledge. And our platform helps minimize errors. We do not doubt the demand of the project.

Graffiti in the office "Business Environment"

Suppose I want to open my business and understand that I lack knowledge. And I choose one of the MBA business schools. Are they your competitors?

No. In general, we are for competition. Because it contributes to the birth of steep products. The platform itself is marketer, for which partners produce content. We are like a hypermarket that exhibits products with a certain review. It is interesting to everyone: we did not have a single refusal of partners.

Some of our education partners have their own schools where diplomas are already issued. Therefore, yes, this practice will be. The same Coursera tightens the clients. If you really enjoy the content from the partner, no one will prevent them from entering them.

What post-effect do you expect?

Increase the share of GDP in business and the number of entrepreneurs. We plan that for the year on the platform pass learning 100 thousand people.

And if you take a period of five years?

We live in a world that is rapidly changing. To the "business environment" I entered the board of the Moscow bank "Sberbank". Previously, Sberbank developed a strategy for five years. A few years ago we switched to three-year adjustments. In 2013, Sberbank accepted the development strategy for five years with adjustment. And in 2014 the crisis happened. And none of the scenarios have realized. Therefore, we do not think the categories of "five to ten years." We have a task: a certain number of registered, trained users, filling out the services platform. We will look at the needs and reaction of entrepreneurs and make an adjustment. For feedback There will be a special button.

The project is implemented on co-financing conditions. For how many years do you plan to emphasize the investment?

About three years. The main source of income is paid services.

Project partners

The platform has more partners in all areas and two general partners.

The first general partner, Yandex, helps the "business environment" on the technical direction. Companies also consider the launch option mobile application with voice assistant "Alice" - for those who ride in the car. The second general partner is "Support Russia", the largest public entrepreneurial organization, which participates in assessing the relevance of content and says the "business environment", which knowledge is missing businessmen.

Already, the Big Data based systems are introduced on the site, which analyze the client's behavior. For convenience, the future will search for keywords and personalization of content. Registration on the platform is free. And the section "Services" (Business registration, opening a bank account, online Accounting, search personnel, legal support) paid. And good news: "Business Wednesday" will try to save the educational unit as much as possible.

How will you attract users?

What stereotypes do you and banks have to fight first?

What to open your business scary. Therefore, one of the tools of our work is the "inspiration" block, where the existing entrepreneurs talk about their path and thereby motivate the audience. We recently asked to tell our story Vadim Dymova: he passed the way from the ordinary resident of Vladivostok to the owner of the "sausage empire". We also plan to extract similar short films. Now in the process three films - we want to produce them once a month.

Let's honestly: in the last 70 years, entrepreneurship in Russia was carved. All countries have evolved, and we stood on the spot. The business boom in the country began, as soon as communism fell apart. The task of the "Business Environment" is to revive the entrepreneurship. Alone cannot cope with it. But we are not alone. Recently, NTV, together with Vnesheconombank, launched a realistic show in support of startups "idea per million" - the popularization on TV begins. In Russia, there are already leaders of opinions that pianate entrepreneurship: remember the "Business Secrets" Oleg Tinkov, Transformer Channel Dmitry Portnikov, Vlog Sergey Kosenko, "Life B." Eugene Gavrillina, "Business People" from Black Star. In schools, the foundations of entrepreneurship are gradually introduced: students create a company and calculate the strategy, financial risk. It is important.

When we started to dig in history, it turned out that in Russia many people who are known in cinema, literature, science. And all entrepreneurship ends at Savva Morozov. We have in principle in the principle of entrepreneurship.

It is necessary to strive for what China is doing now: there is on every corner and from all screens a business about the founder of Alibaba Group Jack Ma. Entrepreneur in China - National Hero. We also look forward to the progressive community of young journalists who will and tell about business.