The Dunkin 'Donuts franchise is a profitable donut business. How to open a dream coffee shop. Dunkin 'Donuts Franchise

Franchise: Dunkin Donuts (Dunkin Donuts).
Head company: Donuts Project LLC.
Year of foundation: 1950.
Kind of activity: public catering - a chain of coffee shops in the format of fast food establishments.
Number of cafes: 15 000.
Franchise start year: 1955.
Franchise cost (flat fee): $10 000.
Royalty: 6% of the point's turnover / month.
Amount minimum investment: $50 000.
Payback period: 18 months.
Minimum size retail space: not installed.

How to buy a Dunkin Donuts franchise

Those wishing to become partners, open a coffee shop as part of the Brand franchise, can apply on the official website franchisor. After registering, you must fill out a simple questionnaire, indicating:

Surname;
Name;
Contact phones (work, mobile);
Type of activity of a potential partner (private entrepreneur, investor, restaurant holding, investment company);
E-mail address;
Cities (regions) where it is planned to open points, their number;
Availability of premises for business, information about it.

If desired, the following fields can be filled in: date of birth, information about the company, investment plans and project implementation terms. After submitting an application, Dunkin Donuts managers will contact the potential franchisee for a detailed discussion, drawing up a plan for further cooperation.

Obligatory terms of partnership are recognized:

Technological requirements: Power of electrical networks at least 30 kW, connection of uninterrupted cold and hot water supply, modern system ventilation, sewerage, heating.
Availability of own premises or premises rented for more than three years with good traffic, effective location. Two Dunkin Donuts point formats are implemented:

Standard - for it the minimum area is 45 square meters;
Mini - format, enough space less than 45 square meters.

Pricing is made up of the initial costs of the franchisee, operating costs, and project profits.

Franchise ZARA (Zara)

Initial costs depend on the format of the business: Lump-sum contribution: "Standard" - $ 15,000, "Mini" - $ 10,000. Investments - minimum size $ 50,000 directed to:

rental, re-equipment, equipment of the premises - 35%;
purchase of equipment, furnishings, design, decoration - 15%;
purchase of raw materials, products, materials - 35%;
work with personnel, wage, charges for wages - 10%;
commercial, organizational, and other expenses.

Current expenses:

depreciation of fixed assets, including active;
investments in the purchase of coffee, semi-finished products, raw materials, products;
employee salaries, accruals;
marketing fee - 2% of turnover;
royalties - 6% of revenue.

Profitability - 60%, since the marketing policy of Dunkin Donuts is the minimum prices for services, products available to all categories of consumers.

The payback period of the project is 18 months for a mini, 24 months for a standard business format.

Includes:

The right to use the trademark.
Professional consulting.
Initial training of staff.
Service standards, recipes, product preparation standards.
Methods for assessing professionalism.
Brand book.
Design guide.
Aggregate advertising and marketing.
Own systems of inspections, control: operating activities, maintaining own documentation.
Assistance in the introduction of new equipment, its installation, debugging, launch.
Effective, flexible system interaction with the parent company, development and adjustment of its own development strategy, business promotion.

Dunkin "Donuts is a world-famous American chain of coffee houses. Founded back in 1950, it is one of the oldest sellers of quality coffee. The coffee houses of this brand have gained particular popularity due to their unique menu, among which the traditional American donuts occupy a central place, as well as different types hot and cold coffee prepared according to our own unique recipes. Today the Dunkin "Donuts company includes more than fifteen thousand coffee shops around the world, many of which were opened through franchising schemes.

Franchising company concept

Today, aspiring entrepreneurs have the opportunity to purchase one of two options for the Dunkin "Donuts franchise (the price and features of the project depend on the choice of format):

Mini format. The opening of such a coffee shop involves renting premises with an area of \u200b\u200bless than 45 sq. M. The initial payment is $ 18,000.
Standard format. It involves the opening of a larger coffee shop with an area of \u200b\u200b45 to 120 sq. M. The initial payment is $ 28,000.

Similar conditions are offered by the well-known one, the royalty from this franchisor is 5%, the investments are approximately the same. The choice of the franchisee will depend on the concept of which coffee shop is closer to him. But, for example, it costs much more.

Regardless of which of these Dunkin "Donuts formats the franchisee prefers, he will have to meet a number of technical requirements:

electricity power 30 KW;
availability of cold and hot water supply, air conditioning and sewerage systems.

Investments in the project start at $ 80,000. The royalty amount is 6% of the total turnover. The payback period is 15 - 18 months. At the moment, it is possible to purchase a franchise of this enterprise only in Moscow.

Benefits of the Dunkin Donuts Franchise

Cooperation with a world famous brand.
Unique assortment.
Good payback period.
Own production of the offered products.
Low risk.
Comprehensive support from the company at all stages of enterprise development.
Training of personnel of all levels, conducting seminars, trainings and master classes.
Assistance in introducing new equipment, menus, advertising and marketing campaign.

Dunkin "Donuts franchise: reviews

If you are thinking about opening your own coffee shop, we advise you to read the reviews of entrepreneurs who already have experience of cooperation with Dunkin "Donuts:

"Not so long ago, I opened my own coffee shop Dunkin Donuts. The franchising conditions are quite favorable. First of all, it attracted the opportunity to cooperate with such a well-known and reputable company. Now the enterprise is developing quite successfully, I think it will pay off within a year and a half" (Vladimir).
"I run the Dunkin Donuts coffee shop. I'm quite satisfied with the terms of franchising. Of course, at first there were certain difficulties, but all of them turned out to be quite solvable. The support from the company is encouraging - I constantly feel help, it helps a lot to develop successfully" (Marina.
“I have long dreamed of opening my own coffee shop. I heard about the Dunkin Donuts franchise and immediately decided to try my hand. Everything turned out just fine. Now I have my own little coffee shop, where I sell delicious coffee and my favorite donuts. This is just my dream business "(Larisa).

Dunkin "Donuts coffee shop is famous for its unique recipes for making coffee and traditional American donuts around the world. There are points of sale of this iconic company in several dozen countries. Recently, Dunkin" Donuts has been actively expanding its sphere of influence in the Russian market. If you want to join this successful and famous company all over the world, the franchise offer from Dunkin "Donuts gives you all the possibilities.

The coffee shop has a huge variety of delicious donuts, sandwiches, muffins, coffee drinks and teas. Donuts are made in the classical way in the form of a ring with a hole or a whole yeast bun, and in more non-standard shapes of hearts and balls.

A wide range of products is presented on the company's website. In addition to the usual donuts topped with chocolate, caramel and other dessert additives, Dunkin 'Donuts sells unique recipe products, namely:

Munchkins - small ball-shaped donuts stuffed with custard and vanilla cream. Also donuts of this type are glazed, strawberry, vanilla-coconut and chocolate-coconut.
Dankachino - special hot chocolate with coffee and almonds.
Kulatta - a drink reminiscent of a milkshake made on the basis of "liquid snow".

The company has a great design that stands out from the rest and is well remembered. In addition, the style of donuts and other products is adjusted to the events taking place in the city, for example, on New Year they produce donuts with glaze drawings on the theme of the holiday, and in the midst of football matches and major competitions - donuts in the form of a ball.

Donuts franchise offers two formats of business organization: mini and standard. The options differ in the estimated area of \u200b\u200bthe premises in which the future coffee house will be located.

Franchise Information

Franchise Enterprise Concept

Dunkin 'Donuts is a company that is constantly developing and inventing new unique offers for customers. This organization has its own quality and service standards that the franchisee must comply with when purchasing a franchise.

The company is popular on a global scale, which indicates excellent quality and great demand for its products. Over the years, Dunkin 'Donuts has maintained its reputation for product and service excellence.

Buying a franchise guarantees the acquisition of a successful business. The risks are very low, as the franchisor has a good reputation.

Franchisees are offered two formats for starting a business. The mini-format implies that the activity will be carried out in a room with an area of \u200b\u200bless than 45 m2. The standard format assumes the presence of a room with an area of \u200b\u200bover 45 m2.

The required investments and the cost of the lump sum will depend on the choice of the format of the coffee shop.

Advantages and disadvantages

Buying a franchise for the production and sale of donuts, snacks, drinks has a number of its advantages that make it easier to start a business:

The ability to use the brand of a global company.
Comprehensive assistance and advice on doing business.
Assistance in staff training in the early stages of development.
Advertising support and thoughtful marketing strategy.
Purchase of the necessary ingredients and special equipment for cooking at competitive prices.

Despite many significant advantages, the franchise contains a number of disadvantages, namely:

Large lump-sum payment.
Independent choice of premises.
The franchisor provides a franchise to businessmen who have experience in catering.
Long payback period.
The need to strictly adhere to all company standards.

When starting a Dunkin 'Donuts franchise business, you should not forget about the need legal registration in tax and subsequent accounting.

Room requirements

Depending on the format of the business, different requirements to the room. A franchisee can open three types of coffee shops:

Separate cafe in the city center... For such an organization, you will need a room with an area of \u200b\u200b80-120 m2. The prerequisites are the presence of a cafe on the ground floor, showcase glazing, serviceable sewerage system and 3.5-high ceilings, electricity with a capacity of 30W.
Point in mall ... The area for this option will need 50-80 m2, and you also need to think in advance about the availability of water, a working sewage system and 20 kW in terms of electricity.
Street kiosk... The most budgetary option, which requires an area of \u200b\u200b10-15 m2, the availability of water and sewerage, electricity of 12 kW.

The franchisor offers two types of organization: mini and standard. In the first case, the franchisee uses a premise of no more than 45 m2, and in the second, more than 45 m2. Investments and the size of the lump-sum payment depend on the choice of area.

Financial conditions

The amount of investment will be required from $ 50,000 to $ 108,000. In each case, it may differ. The lump-sum fee depends on the area of \u200b\u200bthe future coffee house and the number of points to be opened:

If the area of \u200b\u200bthe room is less than 45 m2, and the franchisee plans to open 1-2 points, the lump-sum fee will be $ 15,000. When opening 3 or more coffee shops - $ 10,000.
If the area of \u200b\u200bthe room is more than 45 m2, and the franchisee plans to open 1-2 points, the lump-sum fee will be $ 10,000, and from 3 points it will already be $ 6,000.

What is included in the cost of a franchise, and what are the terms of the contract with the company?

The dunkin donuts franchise purchase includes:

Use of the Dunkin 'Donuts brand.
Consulting for a businessman.
Training of primary personnel.
Product preparation recipes.
A visit by a company representative to the point to resolve emerging problems and questions.
Information materials in the form of service standards, design guide, gibberish, recipes.

The franchisor requires compliance with all company standards and wants to see as a franchisee an experienced businessman in the fast food industry.

Summing up, it can be noted that the Dunkin Donuts franchise is an excellent prospect for business development in this area. The company has established itself in the market with many years of experience and worldwide fame. Such indicators indicate that the choice of this franchisor will be reliable.

The risks in terms of the success of such a coffee shop when organizing a business for this franchise are extremely small.

Outlet franchises catering are the most profitable in terms of quick payback and good turnover. In our country, people are just taking the path healthy eating and many are not averse to fast food. This is why the Dunkin Donuts franchise is a great expansion option. business activities... By concluding a franchise agreement with this network, you will receive successful business "Full construction".

The Dunkin Donuts catering network is known worldwide as the seller of the best natural Arabica coffee and fresh baked goods.

The name of the brand has come to be associated with the enjoyment of taste thanks to a wide range of donuts, muffins and bagels of all possible varieties.

The brand was founded by Bill Rosenberg in 1950. The first coffee shop opened in Queens, USA. Five years later, the chain entered into the first franchise agreement. On the territory of Russia, the first establishments under the Dunkin brand appeared in 2010 and immediately attracted visitors with delicious desserts and affordable prices... The special atmosphere of coffee houses allows families with children to have a good time different ages and youth companies.

The Dunkin Donuts franchise, the price of which is affordable for many middle-income entrepreneurs, is steadily gaining momentum. Today, the network has about 14,000 establishments located in 36 countries. About half of all coffee houses operate in the USA, the rest serves the population of other countries.

Interesting fact! Donuts sells about two billion cups of this aromatic drink a year. Visitors are offered over 80 varieties of donuts and other snacks.

What is the Dunkin Donuts Franchise Agreement?

If you are going to build a business selling aromatic pastries and coffee from a famous brand, everyone will want to know how much Dunkin Donuts costs. It is better to consider the whole set of indicators that characterize the offer of the franchisor.

Franchise Information Card

As you can see, a fast food franchise is not a penny business, but it can bring good income with a skillful organization. The use of a big name and good reputation of the company allows you to interest clients immediately after opening.

Donuts coffee shops are known for their modern stylish interior, polite staff and excellent product quality. The franchise owner pays attention to maintaining the quality of the snacks offered and expanding the menu. New types of baked goods and drinks are constantly being invented.

By concluding a franchise agreement with the network, the entrepreneur receives:

the right to use the trademark and company logo;
"Brand book";
consulting services on all issues related to the opening and organization of work;
assistance in staff training from scratch;
recipe for signature dishes;
customer service standards;
proven marketing tools;
advertising support;
constant support from representatives of the franchise;
the opportunity to attend seminars, refresher courses.

The franchisee receives full support from Donuts, which allows you not to worry about the success of your business. In addition, it has been proven that such franchises are less susceptible to bankruptcy risks from a downturn in the country's economy. Catering outlets will always find their client, and this network known for its reasonable prices.

At the opening, the company relied on the availability of its goods and was right. Many years have passed, the network is popular, but price policy remained the same. Everyone can afford a Dunkin donut and coffee. Other establishments of a similar format sell these types of snacks at a higher price.

Attention! When opening three coffee shops with an area of \u200b\u200b45 square meters, the lump-sum fee is reduced to six thousand dollars.

Dunkin Donuts Franchise Positives

The chain of American fast food establishments offers visitors a varied menu, which includes:

different types of coffee made from natural high-quality Arabica;
coffee drinks;
coolatta cocktail with liquid snow;
hot chocolate drink Dankachino with the addition of almonds and coffee;
many varieties of donuts;
muffins with different fillings;
bagels;
snacks such as sandwiches, rolls and the like.

The unique recipe and innovative production technologies allow you to treat visitors to delicious and high-quality dishes that are not similar to those offered by other fast food establishments. To keep up with the times, the network is constantly updating the menu and inventing new fashionable tastes.

Start own businessassociated with the sale of Dunkin products are facilitated by the following benefits:

the ability to use a big name;
assistance in all matters related to the opening and operation of the enterprise;
perfect company reputation;
high-quality personnel training;
proven marketing strategy;
unique menu;
high profitability project;
short payback period;
assistance in arranging supplies and purchasing equipment;
availability of demand for a network product;
minimal risks thanks to constant support from the franchisor.

It should be noted that the products are produced by personnel. This reduces its cost and the risk of selling a poor quality product to the consumer.

Important! The franchisee must be ready to fulfill all the requirements of the company to maintain its image and comply with corporate ethics. Representatives of the brand will visit your establishment in order to help regulate work moments and control the compliance of the establishment with the level of the company.

Cons of the franchise

For all the attractiveness of the proposal, he also has negative sides... A fly in the ointment here are:

quite high lump-sum payment;
the need to independently choose a room for a coffee shop;
the franchise agreement from Donuts is available only to entrepreneurs with experience in the catering network;
duty to comply with the requirements and standards of the franchisor.

The presence of these moments does not allow everyone to open an institution under a world-famous brand. To work in a team, a businessman will need sufficient investment capital and a willingness to work to maintain the brand's reputation.

Attention! A franchise implies strict adherence to the standards of the company, any initiative is punishable and can lead to bankruptcy. Working under a franchise agreement involves registration with the tax authorities and keeping records, meeting the requirements legislation.

Premises for a coffee shop

Trademark offers to open an institution in one of three options.

Coffee shop on the ground floor of the building. In this case, you will need a room from 80 to 120 squares. Location on central streets with good pedestrian traffic. It is obligatory to have glass showcases through which the products will be visible. Ceilings must be at least 3 meters 50 centimeters. Sewerage, plumbing, ventilation must comply technical requirements... The power of the power grids is at least 30 watts.
Food court in the mall. There will be enough territory of 50-80 square meters. The power grid must have a capacity of 20 kilowatts. All communications are also required.
Take-away kiosk. The most economical option, for which you need a room of 10-15 square meters and a 12 kilovolt power grid.

The size of the lump-sum contribution and the required investments directly depend on the chosen format of the establishment. Opening in premises with an area of \u200b\u200bup to 45 square meters falls into the "mini" format, and a coffee shop over 45 squares is considered a standard.

Important! The area of \u200b\u200bthe selected room should not exceed 120 sq. meters according to the rules of the company.

Additional service

Dunkin Donuts is doing its best to show concern for its customers. The corporate website of the company allows you to get acquainted with the menu, evaluate appearance offered snacks. Here you will also find the history of the company and the articles ever written in the media about the coffee chain. The list of addresses will allow you to choose the option that is most convenient for you.

Donuts this manufacturer regularly appear in cartoons and feature films. Most cops prefer this to their morning coffee. The character of the famous cartoon The Simpsons cannot imagine life without fresh pastries from Donuts. This already speaks of the popularity of the brand.

All lovers of a hot, invigorating drink and donuts who live near one of the Dunkin establishments are offered home delivery. This convenient solution to the lack of time helps the network not only earn extra money, but also emphasize its concern for regular customers.