The best holiday agencies. AdIndex Research: Event & MICE Market Based on Customer Survey. Activities according to the tasks being solved

The best holiday agencies. AdIndex Research: Event & MICE Market Based on Customer Survey. Activities according to the tasks being solved

George P. Johnson Experience Marketing

Pico Global Services ltd

Universal world events

AMCI

Jack Morton Worldwide

Index

Hartmann Studios

Hargrove

TBA Global

George P. Johnson Experience Marketing

Pico Global Services ltd

Universal world events

AMCI

Jack Morton Worldwide

Index

Hartmann Studios

Hargrove

TBA Global

Activities according to the tasks being solved

Activities according to the tasks being solved

The last

You need to know

A new list of the 50 largest event agencies was published in the October issue of Special Events magazine. Most of the participants are from the United States, in particular - California, there are also international agencies and a very small number of participants from Asia and Europe. The rating was built based on the data on the number of events held per year and the company's financial turnover. It should be noted that there are no companies from Russia in the lists, which, of course, is strange - after all, many of our companies significantly exceed some of the players from the list in terms of turnover and number of projects per year. Despite this, we have slightly improved this list for your convenience: we have added a page for each agency on the social network to it. Now you can subscribe to their news and receive fresh and relevant information about the events and trends of Western colleagues right in your feed! Company names are clickable and lead to their Facebook page.

$: 250 000 000
2 000
Website: gpj.com
Facebook: facebook.com/experiencegpj

GPJ - American transnational corporation headquartered in Auburn Hills, Michigan, which specializes in event and brand marketing. The company was founded in 1914 by George P. Johnson in the United States and specialized in the manufacture of flags and the repair of sails. By decorating one of the car shows with his products, he turned it into a real marketing show, after which customers began to contact him, and he began to organize events from scratch. GPJ has a huge customer pool in a wide variety of industries: automotive, tech, software, FMCG and entertainment. Clients include over 40 Fortune 500 companies. Interestingly, the firm also succeeded in sewing flags, sewing the largest flag in the world in 1923 and repeating this feat in 1949.

Summer Olympics in Beijing (2008)

The company was invited to work on the opening ceremony of the Beijing Olympics as the only non-Chinese company. In close cooperation with the leadership of the Olympics, GPJ played a large role in the visual design of the event and the undoubted success of the ceremony, which, incidentally, was marked by many awards.

Opening Ceremony of the Shanghai World Expo (2010)

Annual income from events, $ : 200 000 000
Number of events in 2012: 270
Website: pico.com
Facebook: facebook.com/PicoGlobal

An international company founded in 1969 with headquarters in Hong Kong. Clients include many Fortune 500 companies. The company has more than 2,500 professionals who work in 35 major cities around the world on five continents.

Acer pavilion at the London 2012 Olympic Games

Annual income from events, $ : 160 000 000
Number of events in 2012: 320+
Website: vokdams.de
Facebook: facebook.com/VOKDAMS

VOK DAMS was named after the founder and was established as a photography and graphic design studio in 1971 in Germany. Is a trendsetter Western Europe in the field of event marketing. Offices are located throughout Germany, and clients include names such as Commerzbank, Volkswagen, Daimler AG, Puma and Nespresso.

Launch of the Lamborghini LP 700-4 Roadster

VOK DAMS decided to organize a test drive of the new Lamborgini car in Miami Beach, Florida. The event was organized to mark the launch of the new Lamborghini Aventador LP 700-4 Roadster sports convertible with a V12 engine. VOK DAMS decided to demonstrate all the amazing power and strength of the supercar, presenting it in a special closed airfield next to the real Boeing 777, which accelerates to 290 km / h before takeoff. The car was tested in the presence of more than 400 (!) Journalists.

Annual income from events, $ : 146 000 000
Number of events in 2012: 968
Website: universalworldevents.com
Facebook: facebook.com/UniversalWorldEvents

In November 2010, the two companies UniversalProcon and WorldEvents merged to create Universal WorldEvents, focused on events for pharmaceutical companies, as well as preparing corporate meetings and trainings. Universal World Events has 25 offices in the United States, as well as overseas offices in the UK, Spain, France, Italy, Germany, Hong Kong and Singapore. In numbers: in 2011, the company organized 1,293 corporate meetings and booked a total of about 264,000 hotel rooms in North America for those meeting attendees.

NHS conference

The NHS Institute for Innovation & Improvement Alumni Conference was organized in London to celebrate the 50th anniversary of the NHS. The main goal of the event is to train health experts and improve management in the medical community, as well as building a future strategy for the entire health care system as a whole.

Annual income from events, $ : from 100,000,000 to 125,000,000
Number of events in 2012: 400
Website: amciglobal.com
Facebook: facebook.com/amciglobal

Amci is a global automotive marketing agency dedicated to delivering results for the world's most influential automotive brands. The main areas of AMCI are car testing. During the work of the company, more than 6,000 test drives have been carried out, hundreds of new car models have been presented and more than 100,000 dealers and employees have been trained.

Subaru Outback vs. 2013 Toyota Venza All-Wheel Drive Traction Test

The main activity of AMCI is test-drives of cars and their technical capabilities, in this case, for example, they decided to take Subaru and Toyota to ice hockey and compare their four-wheel drive.

Annual income from events, $ : 100 000 000
Number of events in 2012: 1 000+
Website: jackmorton.com
Facebook: facebook.com/jackmortonworldwide

Jack Morton (1910–2004) was an event marketing pioneer who founded Jack Morton Productions in 1939 in Washington, DC. He was the first to invent and implement the present " corporate event”, And also brought them into fashion. Jack Morton Worldwide hosted the Opening and Closing Ceremonies of the Athens Summer Olympics in 2004, becoming the first non-national commercial organizationinvited for a similar contract.

Lego X-Wing Reveal

To increase customer loyalty to the LEGO Star Wars brand and fuel interest in the new Chronicles of Yoda toys, Jack Morton prepared an event in Times Square in New York City using the largest LEGO models ever built. Thousands of people joined the event, and the #LEGOstarwarsNYC hashtag reached the top of Twitter. The company had a significant impact on the brand with 23% growth in Chronicles of Yoda sales.

Annual income from events, $ : 87 000 000
Number of events in 2012: 96
Website: indexcreativevillage.com
Facebook: facebook.com/IndexCreative

The company was founded in Thailand in 1990. Index Creative Village currently includes 22 companies, primarily in marketing and related areas. The company is one of the leaders in the Asian event marketing market.

Thai Pavilion at the Shanghai World's Fair (2010)

Index Creative Village's main goal was to showcase Thailand's potential and highlight its national identity. The solution was a building in the style of traditional Thai architecture and its modern content. The pavilion has become one of the most visited and mentioned places of the event.

Annual income from events, $ : 84 000 000
Number of events in 2012: 576
Website: hartmannstudiosrentals.com
Facebook: facebook.com/HartmannStudiosRentals

Hartmann Studios was founded in 1982 by visionary designer and entrepreneur Bob Hartmann. The first office was a small warehouse in the south of San Francisco. A talented artist, he has designed and implemented events throughout the city and the world, earning an excellent reputation. That is why his clients include many Fortune 500 companies.

Giants World Series 2012

Hartmann Studios organized a parade to celebrate the victory of the San Francisco Giants in the Major League Baseball World Series of games - one of the most important national holidays in the United States.

Annual income from events, $ : 60 000 000
Number of events in 2012: 715
Website: hargroveinc.com
Facebook: facebook.com/pages/Hargrove-Inc

The company was founded by Mr. Earl Hagrow after the Second World War. Together with their son Earl Hagrov, Jr., they become pioneers of the event industry, making many innovations and changes in the process of organizing events. After the company organized the inauguration ceremony of President Harry Truman in 1949, it firmly established itself on the event-Olympus and has not left it to this day.

Barack Obama's inauguration ceremony (2012)

According to organizers, the ceremony of inauguration of the 44th President of the United States was watched by 600 to 800 thousand people, located at the National Mall adjacent to the Capitol Hill. The most amazing thing about this ceremony was the wonderful performance of the US anthem by Beyoncé herself!

Annual income from events, $ : 50 000 000
Number of events in 2012: 250
Website: tbaglobal.com
Facebook: facebook.com/tbaglobal

TBA Entertainment Corporation was founded in 1994 in California and renamed TBA Global in 2004. Additional offices are also available in the UK and Canada. Specializes in marketing communications... The company deals with corporate events, as well as a wide range of organizing meetings, conferences, intensives and other types of event marketing.

For the second year in a row, the agency has been preparing for the Doodle 4 Google Awards ceremony, in which the award is presented to children who have created best logo Google. Every year, Google comes up with a theme and children submit their works to the competition. This time the theme was “The Best Day in History”. TBA surprised the guests of the event with an interactive screen with dolls and a life-size Android robot.

№

Company name

Number of events in 2012

Annual income from events, $

Shortly before new year holidays every marketer or event manager starts collecting offers from the market leaders of event organizers, corporate or family. The main purpose of creating this rating was the need to have in one table an annual updated list of the ten best event agencies in Moscow, so that every marketer could bookmark this section and save a lot of time and budget.

If you are organizing events or work in the marketing department, and you are faced with the task of organizing a corporate event for your company - add this section to your bookmarks, it will be interesting!

For more than 10 years we have been collecting appeals to our editorial office with a request to find a reliable agency to host the event, and feedback from colleagues who collaborated with this or that event agency. The list is varied, but very specific. Market leaders in the field of events, quality event organizers in Moscow and Russian regions.

Agency	What we liked	Cost on site	Number of events held on the site	General impression
Moscow Event For the second year in a row, Moscow Event has been holding the leading positions in the rating of the best Event agencies. This year it took the honorable first place in our rating and it is not easy, the largest companies in the world trust their events to the Moscow Event and receive high-quality and creative projects!	Having looked at the site of the Moscow Event company, one cannot fail to note the stylish web design, solid video and portfolio. Among the company's clients are such holdings as Sberbank, Alfa-Bank, Gazprombank, IlPatio, LSR, Selgros, Valio, Molvest, O1Properties, and this is far from full list satisfied customers who have honored the Moscow Event agency for creative events not only with their partnership, but also with letters of recommendation. All of them are also listed on the site.	The cost of services for organizing events on the agency's website is not indicated. And this is by no means a marketing ploy, but an individual approach to each client. After all, the price consists of different positions, which means that it is important to take into account every detail, talking it over with the client. One of the main rules of Moscow Event is budget optimization for absolutely every client. To get a miscalculation of the event, it is enough to fill out the brief or call the company. Managers of the creative department will promptly process the request and start implementing your craziest ideas!	About five hundred events in the entire history of the company are a real breakthrough in the event field. A definite plus is the ability to brilliantly implement events of any level of complexity and specificity. From BTL events and promotions to large corporate events, sports days, championships, visiting teambuildings, forums, conferences, MICE events.	From the development of an individual concept to the implementation of the event on the site! Each project is not a stamped script plan and ideas erased to holes, but a creative approach and a search for new solutions. How to present in a new way what has already been invented? Or how to direct an event so that there are no analogues of the celebration? Moscow Event knows the answer. An individual approach to each client is a taboo of the company. After all, these sharks of the event market are convinced that the event will be successful only if it will be perfect when each element of the celebration reflects not only creative idea events, but the postulates and ideology of the company. So if you want to organize an event, the Moscow Event is what you need!
Kavrus Event Group - according to the reviews of our colleagues in the editorial office, the event agency "Kavrus" has more than once coped with excellent corporate events. The first place was awarded for a reason, because the agency is constantly expanding locations and interesting timing programs.	Interesting locations, not just premises, but open and fascinating territories, The corporate website is constantly updating the events held, which shows that the organizers are trying to keep the level.	The site not only indicates the cost, but also describes all the specifics that affect the total amount. It is very convenient with a limited budget or with a large number of employees, you always know which check you will receive.	The Gallery section presents a huge number of events held. Along with corporate teambuilding, you can also see family celebrations at the highest level.	Even mail.ru held their outdoor sports team building with this organizer, and everyone was happy! According to the reviews of colleagues and fellow journalists, this agency is a reliable and worthy assistant in the field of event marketing, which will help you out at any time!
MediaEvent Focused mainly on organizing events and corporate rest in Moscow and the Moscow region.	In addition to corporate events, there are also Teambuilding services, Event Travel and an interesting example "Corporate Regatta"	The site has the advantage of "Transparent budget", which means that upon request you will receive an estimate and an exact cost.	You can feel the real action when looking at the portfolio of events that fill the section on the site. More than 10 captured events in the public domain.	They are attracted by the diversity and non-standard approach, as well as the author's own blog and opinion on the event industry in general.
GalactifromCroup Not just an event organizer, but also a full-fledged communication agency that will prepare a memorable show for you, regardless of its format.	The main feature of a communication agency is not just the organization of holidays and events, but full-service in any communication channel Nestle, Burger King, Leroy Merlin and other major brands trust their most important press events to the Galactic Group	On the site you can fill out a brief and get a cost	There are cases with specifics and photo reports, post facto materials. More than 20 specific significant events.	I was pleased with the wide scope, the availability of the "Events abroad", not every agency can boast of this. And of course the list of clients - you should pay attention to it.
Tabakoff The individual approach deserves special attention. When the founder himself is interested in achieving the goals, the result is always positive.	open position of founders clearly defined goals for the agency rather narrow, but a well-developed list of services, usually at such moments the quality increases	The cost is not indicated on the site.	The portfolio includes the work of Teambuilding, corporate and business events, as well as the New Year.	In general, it is worth noting the customer-oriented approach, which is confirmed by letters of recommendation Clients at the office. Blanks. Locations are chosen of high quality, Clients are diverse, and are not focused on a specific industry, but all are fairly well-known.
Art- Premier Full cycle communication agency. Pleases with the presence of special projects, which means a non-linear approach for the client's diverse tasks.	In addition to special projects, the presence of social events aimed at charity pleases	The cost could not be found on the site	The site contains more than 30 held events
Departament Very creative and unique event agencies. They participate in different ratings, win prizes and awards, in a word - well done! Cost not shown	The portfolio contains more than 20 professional events of a fairly high level.	The most creative approach and customer focus
Effect Pro Event marketing agency, event organization.	Years of experience Working with many companies on a long-term basis Largest Brands that entrust their events only to professionals in their field	Not specified	There is a portfolio, more than 10 works of a completely versatile orientation, from the presentation of Aircraft, to New Year's tales by CIRQUE DU SOLEIL	Generally noticeable high level for high-end brands with eminent hosts and celebrities. I liked the simplicity and ease of the information presented.
Grata Adv A very powerful and solid communication group that has been working since 1996 in the development of communications for the largest brands in Russia.	According to the information provided, as well as from the words of marketers of large brands working with us for a long time you can hear a lot of pleasant reviews about Grata Adv. In addition to organizing the event, they will create a website, an information mod to attract an audience and make a large PR campaign, which is available only to some participants in this industry.	Not specified	Quite an extensive portfolio in the professional field	Truly Grata Adv can be called a Full-service agency, which, along with the organization of your event, will prepare a full range of services for its promotion to the masses at the highest level.
We have not yet been able to find a worthy participant who can take 10th place. However, you can write to us at and we will consider your application.

You have noticed that we have noticeably tried to select only the most interesting 10 event agencies in Moscow, which will meet any deadline and can agree on any budget. Do not hesitate - add this section to your bookmarks, it will be very useful to you more than once!

Friends and colleagues!

This year Eventum Premo was included in the rating of Special Events magazine - TOP50 of the best event agencies in the world. The 2015 ranking is the first year that russian company ended up in such a prestigious international ranking. Most of the companies are American, but there are several European and Russian colleagues. Of course, we are all very proud to be in such a representative company, among the really best of the best.

And here's what I want to say about this.

When we all started, 10, 15 or even 20 years ago, all the organizers looked in awe at overseas events and agencies. We all studied and hoped that sometime in the future our events would also be beautiful, smart, stylish. But the time has come and the difference between our events and foreign ones has become barely noticeable. And then it was completely erased. There are still some peculiarities, yes, but the quality of events in Russia has become very high! Russian agencies began to work at a global level.

Speaking at conferences and discussions last years, I have said over and over again that the level of events in Russia is already a world level. We don't need to complex anymore. We ALREADY have our own style, our own school, our own approaches. We are no worse and we have nothing to be ashamed of our work. And this is not only Eventum Premo - many Russian agencies work at the highest level.

I am very glad that the day has come when Russian event agencies began to be included in the world professional ratings. This is a big step for the entire Russian event industry. This is a sign of recognition for all Russian agencies! This is our common victory, guys.

I congratulate all of us, colleagues!

Alexander Shumovich / Eventum Premo

Now a few words about our dear foreign colleagues

A new list of the 50 largest event agencies was published in the October issue of Special Events magazine. Most of the participants are from the USA, in particular - California, there are also world agencies and a very small number of participants from Asia and Europe. The rating was built based on the data on the number of events held per year and the company's financial turnover. It should be noted that there are no companies from Russia in the lists, which, of course, is strange - after all, many of our companies significantly outnumber some players from the list in terms of turnover and the number of projects per year. Despite this, we have slightly improved this list for your convenience: we have added a page for each agency on the social network to it. Now you can subscribe to their news and receive fresh and relevant information about the events and trends of Western colleagues right in your feed! Company names are clickable and lead to their Facebook page.

1. George P. Johnson Experience Marketing

Annual income from events: $: 250 000 000
Number of events in 2012:2 000
Website:gpj.com
Facebook:facebook.com/experiencegpj

GPJ is an American multinational corporation headquartered in Auburn Hills, Michigan that specializes in event and brand marketing. The company was founded in 1914 by George P. Johnson in the United States and specialized in the manufacture of flags and the repair of sails. By decorating one of the car shows with his products, he turned it into a real marketing show, after which customers began to contact him, and he began to organize events from scratch. GPJ has a huge customer pool in a wide variety of industries: automotive, tech, software, FMCG and entertainment. More than 40 Fortune 500 companies have clients. Interestingly, the firm also excelled in flag-making, sewing the largest flag in the world in 1923 and repeating this feat in 1949.

Summer Olympics in Beijing (2008)

2. Pico Global Services ltd

Annual income from events, $: 200 million
Number of events in 2012: 270
Website: pico.com
Facebook: facebook.com/PicoGlobal

Acer pavilion at the London 2012 Olympic Games

VOK DAMS was named after the founder and was established as a photography and graphic design studio in 1971 in Germany. He is a trendsetter in Western Europe in the field of event marketing. Offices are located throughout Germany, and clients include names such as Commerzbank, Volkswagen, Daimler AG, Puma and Nespresso.

Launch of the Lamborghini LP 700-4 Roadster

4. Universal World Events

Annual income from events, $: 146 million
Number of events in 2012: 968
Website: universalworldevents.com
Facebook: facebook.com/UniversalWorldEvents

NHS conference

The NHS Institute for Innovation & Improvement Alumni Conference was organized in London to celebrate the 50th anniversary of the NHS. The main goal of the event is to train health experts and improve management in the medical community, as well as build a future strategy for the entire health system as a whole.

Annual income from events, $: from 100 million to 125 million
Number of events in 2012: 400
Website: amciglobal.com
Facebook: facebook.com/amciglobal

Subaru Outback vs. 2013 Toyota Venza All-Wheel Drive Traction Test
The main activity of AMCI is test drives of cars and their technical capabilities, in this case, for example, they decided to take Subaru and Toyota to ice hockey and compare their four-wheel drive.

6. Jack Morton Worldwide

Annual income from events, $: 100 million
Number of events in 2012: 1,000+
Website: jackmorton.com
Facebook: facebook.com/jackmortonworldwide

Jack Morton (1910–2004) was an event marketing pioneer who founded Jack Morton Productions in 1939 in Washington, DC. He was the first to invent and implement a real "corporate event", and also brought them into fashion. Jack Morton Worldwide hosted the Opening and Closing Ceremonies of the Athens Summer Olympics in 2004, becoming the first non-national commercial organization invited for such a contract.

Lego X-Wing Reveal

To increase customer loyalty to the LEGO Star Wars brand and fuel interest in the new Chronicles of Yoda toys, Jack Morton prepared an event in New York City's Times Square using the largest LEGO models ever built. Thousands of people joined the event, and the #LEGOstarwarsNYC hashtag reached the top of Twitter. The company had a significant impact on the brand with 23% growth in Chronicles of Yoda sales.

7. Index

Annual income from events, $: 87 million
Number of events in 2012: 96
Website: indexcreativevillage.com
Facebook: facebook.com/IndexCreative

Thai Pavilion at the Shanghai World's Fair (2010)

8. Hartmann Studios

Annual income from events, $: 84 million
Number of events in 2012: 576
Website: hartmannstudiosrentals.com
Facebook: facebook.com/HartmannStudiosRentals

Giants World Series 2012

9. Hargrove

Annual income from events, $: 60 million
Number of events in 2012: 715
Website: hargroveinc.com
Facebook: facebook.com/pages/Hargrove-Inc

Barack Obama's inauguration ceremony (2012)

10. TBA Global

Annual income from events, $: 50 million
Number of events in 2012: 250
Website: tbaglobal.com
Facebook.

04.03.2016 09:00

The organizers of bright events are always in the shadow of their creations. But on March 2, the best of them were able to get their portion of fame at the “Event of the Year” award, which was held at one of the most prestigious venues in Moscow - “Barvikha Luxury Village”.

To create an event where other, and the best on the market, events are awarded is a non-trivial task in itself, and the organizers almost coped with it. The impression was somewhat spoiled by the system of passage of stars and VIP-guests. It turned out to be simply impossible to find a person who would meet, tell everything and put him in the right place. But this is so, a small fly in the ointment, which has dissolved in a barrel of positive emotions.

In the spacious foyer of the concert hall, it was fun and noisy: some took pictures with artistic mimes from the Bright People company, others posed against the background of numerous photocalls, others went to the bar to raise the fun right up to the required degree.

“Event of the Year” is the only award in the event industry so far, so many companies came to it not only to have fun, but also to see what was new on the market. And of course, declare yourself. Right at the entrance we were caught by Kirill Belkov from iDOevent and enthusiastically began to talk about his business: “The crisis dictates new rules, now people from any industry understand this. Therefore, our team has developed a unique constructor for organizing events online, which saves time and money. For example, people used to go to a travel agency to plan a trip. Now most of us book hotels, flights and develop routes ourselves. The same thing happens in iDOevent. You can go to the site and, bypassing the event agencies, organize your own event. " Yes, it looks like new times are coming in this industry ...

The dress code was a strict Black tie, but it didn't work out to drive the creative people into its framework. General form guests turned out to be bright, unusual and stylish. For men, beards and butterflies prevailed, for women, fashionable haircuts, floor-length dresses, tattoos and naked backs.

The guests went into the hall and were distributed around it in cheerful companies. In general, the event, despite all the pathos of the place, turned out to be very intimate and homely. All our own people were sitting in the hall, so the reaction to the jokes of the leaders was stormy, and the movement between the rows did not stop for a minute. “What a pleasant feeling when you look into the hall and realize that you know half of the people sitting in it” - this phrase, spoken from the stage by Eteri Beriashvili, confirmed our impressions. The singer opened the concert part of the ceremony by performing a medley of everyone's favorite songs.

But the relaxed atmosphere in the hall did not at all affect the professionalism with which the action itself was built. The musical beats for the nominees' exit were cheerful and beautiful, the jokes of the presenters were funny, and the visual design of the stage was beyond praise. You watch how the image spreads across the multilevel screens, but in your head there is only one thought: "How far has the technique reached ..."

The expert council, which consisted of event industry gurus and media people, had to work hard to watch about 200 events and select the best ones. Moreover, the award could be received not only by the organizers of the event, but also by customers and general contractors. The first pair of presenters Viktor Vasiliev and Anna Gorodzhaya started the ceremony. “It's time already,” Victor said. - We have 32 nominations and only 15 minutes. Go!"

And the "trip" to the world of the event industry has begun. Everyone loves holidays, so the range of spheres where the organizers of events have gone was, to put it mildly, diverse. Automotive brands and cellular operators, fashion brands and banks, charitable foundations and international forums - no one was left without attention.

The winners' words of gratitude were also very varied: someone simply shouted joyfully into the microphone, someone made long heartfelt speeches. The representative of the Eventum Premo agency, which organized the “Svyaznoy Energy” event in Hong Kong, admitted that he almost burst into tears when he heard about the victory. “Thank you,“ Messenger ”! It turned out to be a really cool project. And listen, sitting in the audience, I realized how DiCaprio had felt all these years ... ”One of the men of the Departáment Creative Event Marketing team, which made the opening of Garage, voiced an idea from the stage that was already obvious. He said that fragile beautiful girls are behind almost all loud and complex events. It was they who went up to the stage time after time, taking away the well-deserved awards.

The famous underwater show of Yana Nedzvetskaya won in the nomination "Fashion Event of the Year", the video of which instantly spread across all social networks. The crystal statuette for the best team building of the year went to Event Cube for organizing "K" Imaginarium. Summer event for Kaspersky Lab. The Ostrov project, headed by Dmitry Yurchenko won the popular vote. We supported Dmitry, because he was one of the heroes on Finparty.

And for the best musical event - hurray! - became the Alfa Future People festival, organized by the company Alpha Future People. It is logical that the prize was awarded to the winners executive Director holding Banki.ru and head of the Finparty project Elena Ishcheeva. “Today I have three discoveries,” Elena said from the stage. - Somewhere there is, it turns out, an anti-crisis, joyful, creative life - this time. Rublevka still relies on black in clothes - that's two. And third: Lord, at least someone does not have a Central Bank that carries out the cutting of the sector! How well you live, gentlemen! "

After the award ceremony, we talked with the guys who deserved the award: head of brand development at Alfa-Bank Kristina Vdovina, cFO agency "Alpha Future People" Yulia Doroshina and head of department strategic marketing Alfa-Bank by Anton Kuklin. When asked what the festival will surprise this year, Yulia answered: “Everyone! We will surprise you with the stage again, we will surprise you with the line-up again - the announced artists, we will create an amazing infrastructure, a lot of activities. It will be very cool! " “All the values \u200b\u200bthat Alfa-Bank preaches are at the heart of the festival,” Christina continued. - It newest technologies, electronic music, young target audience ”.

When asked why the bank did not hire an event agency, but did its own thing, Christina replied: “We had the experience of the first year when several contractors helped us. And we realized that it would be more correct, probably, for such crazy people like us, who are in love with their business, with the project, to do everything by themselves. We want to keep everything under control. " “Another very important circumstance, - added Anton, - is that for Alfa Group organizing such a large-scale festival is a business. Alfa Future People has a very clear business-oriented model, this is not a sponsorship project. "

The study, conducted in May-June of this year, aimed to study the conjuncture of the event market, form a spectrum of contractors' offers, review the segment's economy, as well as identify the problems of the market and trends that form it.

DESCRIPTION OF THE PROJECT

The study was based on a survey of agencies and service customers. Agencies were involved to form a list of customers for a survey, as well as to assess the competitive environment in order to further cluster the market. Clients evaluated contractors, provided feedback on claims to the service provided, formulated the main market trends, and also shared information on the distribution of budgets in the dynamics of 2016-2017.

In total, 309 specialists from 198 companies took part in the survey (). On the basis of the answers, ratings were compiled in terms of the share of cooperation and the quality of the service provided. The events were divided both by the venue - offsite (MICE) and local (Events), and by the tasks being solved: B2B (business), B2C (marketing) and HR (corporate). According to this principle, rankings of agencies are presented.

DEFINITIONS TAKEN IN THE STUDY

MICE-services (Meetings, Incentives, Conferences, Exhibitions) - services for OUTDOOR activities:

Meetings - meetings, press tours, presentations, meetings, trainings;
- Incentives - targeted trips, which are a unique sign of attention to the most important customers and partners of the company, as well as to the best employees;
- Conferences - congresses, conferences, seminars, forums, business breakfasts, investor relations events, where project developments are presented and clients and partners are acquired;
- Events - thematic programs, as a rule, of an entertainment nature.

EVENT- (marketing) events - achieving specific economic objectives of the customer by organizing various events: holidays, presentations, exhibitions, business and HR events, etc. at the place of stay target audience Events ( NOT OUTDOOR Events).

Business: forums, conferences, congresses, business breakfasts, exhibitions, round tables, symposia, press conferences, press screenings
- Educational: seminars, trainings, master classes
- Entertainment: holidays, premieres, performances of new products, sporting events, festivals, concerts, rewarding customers, etc.

MARKET SPECIFIC

In the course of the current research and the experience of the last year, it turned out that the event services market is still far from consolidation. Unlike, for example, media buying, where the Top 20 agencies account for almost 80% of media purchases, in the event organization segment, both large suppliers of event solutions and boutique companies hired for special tasks successfully compete. At the same time, both of them can serve companies of different, including the highest budget level, which is nonsense not only for media, but also for creative agencies, which for the most part serve network, i.e. received globally, contracts. Event and MICE companies have more freedom in this sense, but this freedom also has consequences for clients: in the absence of clear stratification, it is more difficult for customers to navigate in choosing trusted partners. The obtained AdIndex rating, which is formed in two clusters - companies that hold less than 50 events a year, and contractors that are able to organize streaming deliveries of an event product, will help to understand the range of services offered.

MAIN RESULTS

BUDGETS

The companies surveyed devote a very significant part of their commercial and administrative budget to events: last year this figure was 17.6%, this year - almost 20%.

Question: Please name the share of budgets for MICE and Event services in total commercial and administrative expenses in 2016-2017, (in%). Number of responses: 48 (hereinafter, the number of responses is given only for relative metrics (shares)).

Almost half of the respondents kept their budgets at the level of the previous year (48% and 45% in 2016 and 2017, respectively). An increase in expenses for events in 2017 compared to 2016 was noted by a larger number of respondents than in 2016 (40% in 2017 versus 30% in 2016). The good news for agencies does not end there - the share of those who noted a reduction in costs decreased - from 22% in 2016 to 16% in 2017.

Question: What changes have occurred in the budget for MICE and Event services in 2016 and 2017? Number of responses: 166

Those who answered the question on dynamics were asked to indicate the order of changes (growth or reduction of budgets) compared to the previous year. It turned out that the increase in budgets is on average more moderate than the reduction. So, if the budget increases, then, on average, by 20% (which is 2 pp more than a year earlier), and if it decreases, then it is more dramatic - on average by 35%, which is 11% more than in 2016 year.

Question: Please specify the order of changes. Answers: 161

In the segment of the organization local events (Event) in the first cluster (less than 50 projects per year) in terms of the share of cooperation with companies that took part in the study, the leading agencies are Redday (13.1% of respondents), Smart Motion (9.6%) and MarketEmotion (8.6%). The leaders of the second cluster (more than 50 events per year) are MaxiMICE (12.1%), Podzhiki (11.6%) and Eventum Premo (8.6%).

Cooperation leaders in Event-segment
1 cluster (up to 50 events per year)

A place	Agency	Share of cooperation *

Answers: 198

A place	Agency	Share of cooperation

	Racks

Answers: 198
*Hereinafter, the share of companies (not experts) from the survey panel is shown. It is incorrect to extrapolate the obtained data to the entire market, since a significantly larger number of companies work in the segment than participated in the study. Collaboration ratings are provided as a reference to demonstrate the preferences of a particular panel.

Cooperation leaders in MICE-segment

In the segment visiting of events, the interviewed experts most often attracted the Marketing Division (5.1%), Big Jack and HRG (4.5%) and D2 Marketing Solutions (4%) from the first cluster. In the second cluster, the first lines of the rating were also taken by four companies: MaxiMICE (16.2%), Demlink (8.6%), Aero Club Tour and ATH with 8.1%.

A place	Agency	Share of cooperation
	Marketing Division

Answers: 198 2 cluster (more than 50 events per year)

A place	Agency	Share of cooperation

The quality rating included companies that received at least four customer ratings from at least three companies. The respondents assessed satisfaction with the service according to three criteria, using a 10-point scale.

Criteria for evaluation

Expertise
General level of event organization
Strategic approach, clear positioning, efficiency (effectiveness) for the target audience
Creativity
Innovation / application of new technologies in projects,
Team professionalism

Customer service
Team stability
Efficiency (speed of providing a proposal for a request, speed and quality of communication and response, problem solving)
Independence (autonomy) in solving tasks, troubleshooting
Completeness and quality of workflow (including reports)
Availability of additional services (production, design, PR, etc.)

Price policy
Optimization approach to the estimate
Transparency of pricing and discount policy
Convenience of requirements and payment schedule (availability of postpayments, flexibility in terms, etc.)

EVENT-SEGMENT

The study found that leadership in the quality of the service provided does not always correlate with the share of cooperation. So, in the segment Event the best in the first cluster were the Director's Cut agencies (first place with 8.78 points), Big Jack (8.67) and RCG (previously R&I) with an average rating of 8.55. ARS Communications became the leaders of the second cluster in the segment (8 , 64 points), ADA-Symposium (8.42) and Citymetria (8.12).

Quality leaders in Event-segment

1 cluster (up to 50 events per year)

2 cluster (more than 50 events per year)

MICE-SEGMENT

IN MICE services the quality rating was topped by D2 Marketing Solutions (8.76), Ark Connect (8.73) and MaxMedium / Ready-to-Go (8.67) from the first cluster. In the second stratum, the leaders were Action (8.25), Night Street (8.20) and FCM Travel Solutions (8.19 points).

Quality leaders in MICE-segment

1 cluster (up to 50 events per year)

2 cluster (more than 50 events per year)

In the course of the study, separate ratings were also obtained for various categories of events: depending on the tasks to be solved, the events were divided into marketing, business and corporate. MICE and Event agencies in these ratings are presented together. For clients, AdIndex can prepare separate rankings in all studied categories (for example, the best agencies for organizing offsite business, internal corporate, etc. events), as well as ratings by quality criteria, incl. inside the segments. Also, AdIndex partners can receive comments from their clients (impersonal) on the strengths and weaknesses of the service.

B2 B-SEGMENT

In the business segment Leadership in the first cluster was led by Redday (8.81), Big Jack (8.70) and D2 Marketing Solutions (8.53). ARS Communications (8.70), IBC Corporate Travel (8.11) and Continent Express (8.07) became the best in the second cluster.

Quality leaders in B2 B-segment

1 cluster (up to 50 events per year)

2 cluster (more than 50 events per year)

A place	Agency	Share of cooperation	Price policy	Customer service	Expertise	average rating
	ARS Communications
	IBC Corporate Travel
	Continent Express

B2 C-SEGMENT

Better than others spend marketing events D2 Marketing Solutions (8.57), RCG (8.56) and Smart Motion (8.52) from the first cluster. Of more large companies interviewed experts highly rated TMA-Draft (8.08), Continent Express (8.05), Upjet and ADA-Symposium (8.00 each).

Quality leaders in B2 C-segment

1 cluster (up to 50 events per year)

2 cluster (more than 50 events per year)

HR-SEGMENT

Topped the quality rating corporate events MarketEmotion (8.71), Big Jack (8.67) and MaxMedium / Ready-to-Go (8.60) agencies - in 1 cluster. In the second, respondents particularly noted Citymetria (8.48), ADA-Symposium (8.38) and Carlson Wagonlit Travel (8.17).

Quality leaders in HR-segment

1 cluster (up to 50 events per year)

2 cluster (more than 50 events per year)

More than 60 companies were ranked in total within the project. It is important to understand why not all the agencies on the market were included in the rating: there might not have been enough customer ratings to be included in the ranking. Companies interested in being included in the 2018 rating can send their applications to or follow the announcements of upcoming projects, where the mechanics of the rating are disclosed in detail and all instructions for participants are given (for example, the announcement of this rating).

A place

Agency

Price policy

Customer service

Expertise

average rating

MaxMedium / Ready-to-Go