Russian logo through the eyes of foreign designers. Best logo for Russia Web Animated Logos

Logo is a graphic representation of a trade mark. It is created for easy recognition of the company's brand among consumers.
The logo must be unique and of high quality and attract the attention of the buyer. Logos were created to distinguish products from manufacturers from the same industry.

The KOLORO company is engaged in the development of unique logos of its kind.

There are several types of logos:

1. Letter logo - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or letter symbols.
3. Logo "Emblem" - a graphic element of the image and text.
4. Logoslovo logo - consists of letters only.
5. Abstract Sign Logo - creates a visual form for a company concept using a symbol.

The first logo in the world

The first logo in the world was a picture of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Marc Barreau's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced by a disk one. The drawing became the first trademark of the companies: “HMV music stores”, RCA, “Victor and HMV records”. The company also began releasing records with Nipper's designs.
The logo now uses the music channel of the HWV store.

Evolution of logos of global brands

Logos of global brands did not always look stylish and laconic. Some companies, even though popular with consumers, have redrawn their logos. Main reasons:

• change of direction of activity;
• following new trends.

Let's take a look at some examples of the evolution of company logos.

• Global Apple Corporation

The first company logo was an engraving of Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). This logo was designed by one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remained of the old company logo, except, perhaps, an idea with a fruit falling on Newton's head. New branded apple sign - rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. "Apple" has become metallic with reflections, but the shape remains the same.

• Samsung

Samsung means "three stars" in Korean. The company was established in South Korea... The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It exists before today... It is a blue ellipse in the center of which “SAMSUNG” is written in white stylized letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the USA.

The name Twix is \u200b\u200bmade up of two words, double and biscuit. Twix bars are very popular all over the world. They are still marketed in Ireland under the first name Raider.

• Coca-Cola

Coca-Cola has the most recognizable form style a logo that is over 117 years old. The company was founded in 1886 and the logo in 1893. The company logo is written in Spencer calligraphy. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. With this marketing ploy, the company began to lose sales. Consumers did not like the new name of the drink. After some time, the drink was returned to its former name Coca-Cola, thus the company improved its sales.

• Pepsi

In 1903 the trademark Pepsi-Cola. Agree, the first logo of the company is not very pretty. We can say - a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help you make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and removed the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

• McDonald's

In 1940, the McDonald's company was founded. The first company logo - the image of the Speedee chef . Later, the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was established in 1854. Corporate logo companies - LV monograms. The color of the monograms and canvas could change, but the logo of this brand itself has not changed to this day, except perhaps a little simplified in the 2000s.
The brand's clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original the brand logo is always located symmetrically.

• Chanel

The Chanel logo first appeared in 1921. He was depicted on the bottle of Chanel perfume No. 5. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity, which is capable of mesmerizing anyone, just like the clothes produced by the brand."

• Givenchy

In 1952, Givenchy brand begins to produce clothes high Qualityand also the line jewelry and perfumery. The brand logo is very simple and concise. The four-fold letter G is placed in a square. It looks like Celtic jewelry.

Car brand logos

"Winged" cars:

Bentley - British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston martin - the car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After joining the company to the German concern Daimler AG in 1998, the logo was changed to "wings wide open". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar - whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with fascists), so the owners of the company decided to change the name of the brand. Swallow Sidecar replaced with Jaguar. You must admit that strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini - At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari - the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The original Ferrari emblem was on the plane of the pilot Francesco Baracca during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best logos of the music industry

Virgin Is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin translated from English means "virgin".

Created the Virgin Records (first company) logo by English illustrator Roger Dean.

Over the years, the Virgin brand has become very popular with English performers. After Virgin signed with the punk rock band Sex Pistols, Branson decided that their company lacked insolence. Therefore, it was decided to change the company logo.

Legend has it that one of the artists painted the new logo we now know on a napkin. Branson loved it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” Branson said.

Sony Music Entertainment - established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost all show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The company logo changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: a simple red brush effect on a white background and the text "SONY MUSIC" appears in the appropriate Sony font.

AC / DC Is a world famous rock band. Most people may not know the band's work, but everyone will recognize the AC / DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huert's intention was to create the logo in line with the biblical imagery of AC / DC's song "Let There Be Rock." Of course, the lightning bolt and blood red coloration suggests the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped create the logo for the group. For his work, he received 50 pounds. The designer was inspired by Mick Jagger's expressive lips and tongue. He was also inspired by the Hindu goddess Kali.

Queen Is a British rock band of the mid 1970s. She filled the hearts of many listeners. The logo was created by the lead singer of the group Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the musicians of the group.

Logo design trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in graphic logo design.
2017 logo trends

Minimalism

Many companies use this style, because minimalism is simplicity and conciseness. In minimalism, very few colors are used. Everything should be simple and performed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also to change the design of the application. Now it's a camera and a rainbow with a gradient effect.

Color gradient

Creating a logo with a color gradient is a very good move for many companies, because this trend will continue to be at its peak for a long time. A striking example is the international payment system MasterCard. The company's designers simplified the design and used geometric fill for the logo.

Black and white trend

Black and white design will always be in trend. The brevity and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube -a service that provides video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Pretty simple style. The letters are selected specifically for a specific name or text and are used only once.

Lettering can include a company logo Google... The first company logo was created in a graphic editor by co-founder Sergey Brin. Ruth Kedar is the designer of the new Google logo style. It was she who came up with the logo design that we know now.

Hand drawn

The hand-drawn logos look understandable and popular. A lot worldwide famous companies use this style.

Johnson & Johnson — good example new trend of 2017. The company logo is very simple - handwritten red text on a white background.

Web Animated Logos

Animated web logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our specialists are always in the subject of new trends in world design.

Logomachine loves to experiment ̶н̶а̶д̶ ̶л̶ю̶д̶ь̶м̶и̶. This time we wanted to know how foreigners see Russia and asked designers from different parts of the world to develop a logo for our country. The task was completed by designers with different levels of training, even one creative director of an American magazine sent a work. All the participants created rather cranberry images, but without the evil banter, the logos turned out to be kind, cute and a little with nostalgia for the USSR.

Let's quickly see what they think of us!

1.Ridho Fiestagraphic Designer, Indonesia

“When Logomashina asked me to create a logo for Russia, I immediately remembered about bears. Why? Because the bear is national symbol Russia, and I also love bears. These animals are cute and funny on the one hand, and strong and charismatic on the other. The colors of the bear are the Russian tricolor. "

2.Hiroaki Wakatsuki web designer, Japan

“We took the Moscow Kremlin as the basis for the logo - the main building of the country, and the colors correspond to the Russian flag. These are the colors that we immediately associate with Russia. True, they seemed dark to us, so we added a semi-transparent white layer and a pattern with dots. This is my first experience in logo design, I hope everything worked out. "

3.Dani Janev f reelancer, graphic designer, Macedonia

“The red background of the logo symbolizes Red Square, is vodka the national drink of Russia? So I put it in the center. The top of the bottle is decorated like the dome of a famous cathedral in Moscow, and the star is the history of Russia, communism. The bottle says "Russia", but in the way foreigners pronounce it. The colors, as you can see, are retro.

I know that on May 9 you celebrated Victory Day, and I find in this logo something suitable for this day - the fight against fascism, strength. "

4. Radek Galler Czech Republic

“My field is animal illustrations, so I couldn't resist and depicted the logo using an animal. I know that most brown bears live in Kamchatka in Russia, so I took them as a basis. In addition, when I was little, I often went to my great-great-grandmother, who kept Russian dolls at home, nesting dolls or "grandmother", I'm not sure what it is called exactly. So I decided to combine the two ideas and drew a matryoshka bear that looks like a typical Russian with a stone face - no offense guys :). I also added a red beret as a symbol of the Russian professional military. "

5. Julio Ramos creative director of Creative Loafing magazine, USA

“When I was asked to draw a logo, I decided to use the first thing that I associate with Russia - St. Basil's Cathedral. This building has always attracted me, but the difficulty was in simplifying the complex structure of the cathedral for its image on the logo. I decided to play with the pattern and colors for the ornamentation of the cathedral domes. I used the colors that are actually present in the cathedral so that everyone can recognize them. I decided not to add inscriptions, since the domes themselves reflect the image of Russia, graphically. "

6.Ana Novakovic graphic designer, illustrator, Greece

“It's rather difficult for me to describe my creative process ... In general, I decided to combine something that is really connected with Russia with something that most people immediately associate with your country. That is why I depicted the bear as a symbol of your folklore and strength, but softened the image « russian hat » and bottles of vodka :). "

The experiment showed that Russia is still associated with bears, vodka (although the last logo looks like bottles with milk: 3), the USSR and Red Square. The Russian is presented rather as a harsh but friendly person with a rich cultural heritage. However, if you remember what works were sent to the competition of the Russian logo, it is clear that not only foreigners suffer from this.

In your opinion, which of the proposed logo is suitable for Russia? How many bears out of ten will you give to each?

Year under the sign of the Russian Federation

The emergence and subsequent rapid growth of the Cyrillic domain zone .РФ is undoubtedly one of the most important achievements of the Russian Internet in its entire history. Russia became the first country whose Internet space “spoke” its native language.

The popularity of the .РФ domain testifies to the fact that people are striving to return to national traditions, even in such innovative and technological areas as the Internet and global communications.

Identification

The .РФ logo is intended for use both by participants in the domain industry and by everyone who contributes to the expansion of Internet communications in their native language. The emergence of the national domain zone .РФ reflected the process of self-identification of the Russian segment of the World Wide Web, and the global values \u200b\u200bembedded in it were used as the basis for creating its logo.

A recognizable logo will help the .РФ domain
unite a multimillion audience
Russian-speaking users all over the world.

The logo can be used in the manufacture of any visual products of the domain zone.RF - official documents, press releases, presentations, websites, banners, printing, clothing. The massive use of the logo in a variety of communications will help popularize the national domain .РФ in society.

Concept

The logo of the National domain.RF consists of a unique typeface and a set of complementary visual images that people all over the world strongly associate with Russia, its culture, history and achievements.

Depending on specific tasks, implemented different images can be translated into the logo emotions, and his style can be as strict, formal and casual, youthful.

Main types

Russia is a country with unique, great traditions and culture that is recognized and revered throughout the world. The logo of the National Domain.RF in its visual images appeals to primordial Russian crafts such as Khokhloma, Gzhel and traditional Russian embroidery. Recognizable, iconic and reflecting the Russian originality, they continue to shape world trends in fashion and art today.

The RF logo provides a single type of use - horizontal, but it can be rotated 90 ° clockwise or counterclockwise.

Full color logo

Designed for use in all
spheres of communication

The All-Russian competition of ideas for the creation of the logo and slogan "Tourist Brand of Russia" was announced in February this year. During this time on the site Federal agency on tourism sent more than 1000 works representing our country for foreign travelers. The results of the competition will be announced after August 15th. In anticipation of the results, we reviewed the options for the tourist logo of Russia, which were sent to the Rostourism website.

450 variants of logos and about 600 slogans were sent by the participants open competition to create a travel brand for Russia.

Mother Russia: balalaika matryoshka

Traditionally, high marks in the competition were given to sketches playing out Russian symbols and stereotypes of foreigners about Russia: matryoshka, bears with balalaikas, birch, vodka, string bag, kokoshnik, severe frosts, accordion and sandals.

Vadim Bunkov:
The well-known term "maybe" is inherent only in our country. On foreign languages it is written without translation - avos, as well as sputnik, perestroyka, bolshoi. This is perfectly reflected in the slogan “maybe you will love”.

Peter Vozhennikov:
On the emblem, I depicted a nesting doll with two suitcases. Matryoshka is recognizable all over the world and is directly associated with Russia. Suitcases symbolize travel. Therefore, I have chosen such a simple concept. Colors are purposely layered unevenly in places to give the overall impression of hasty brush strokes. The slogan under the picture “Russia: Your largest impression” is translated from English as “Russia: your greatest impression”. The word "largest" also refers to the immense size of Russia itself.

Anfimov Sergey:
The logo reflects the benevolence of the Russian people, the beauty of nature and the centuries-old history of Russia. “To greet dear guests with bread and salt” - reveals this in full. The slogan "Discover Russia" calls for a new look at our country, to rediscover it for yourself.

LLC "Firmstyle"
The country's tourist brand should promise, call, beckon, convey the spirit of the country. He is the first to talk about the country. Introduces the country, covering its history, culture and nature. It is these concepts that we laid in the tourist sign of Russia - the Moscow Kremlin, impenetrable taiga, golden domes, lakes and rivers, famous geysers. We are sure that Russia is a Brand, Earth and Soul!

Polina Pozdnyakova
Birch tree. A symbol of purity and rebirth, the beauty of the Russian soul in general. Its simplicity. Kindness. Red - life, striving for development, not yielding to anything and anyone; the beauty. Blue (light blue) - water; wisdom, tolerance. White is a sign of purity, justice and truth. Gold color is a sign of greatness, wealth of our lands, golden domes and a golden ring.

But this version of the logo received over 3000 votes with an average rating of 300 points from the rest of the participants. Still Russian wooden toy firmly stuck in the mind. She is both the "soul of Russia" and "a symbol of fertility and wealth", and even a "symbol of multinationality."

Aydar Daminov
Matryoshka - universal symbol Russia. Three nesting dolls standing next to each other symbolize various nationalities living in our vast country. They are all different, but have the color of the Russian flag, thereby emphasizing their common belonging to our country. And the text of the logo is also a slogan.

Russia - Bear's Corner of the Universe

But on this version of the stereotype about our country, like a bear plus a balalaika and any other variations of the image of a brown predator, let us dwell in more detail. The bear is also dear to us - after all, the symbol of Yaroslavl.

Alexander Sergeev
This logo reflects the greatness and power of Russia. A Russian bear smiles at you, as a hospitable host he is always ready to meet you on his huge meadow, whose name is Russia. The bear will gladly play the harmonica for you! On the bear you can see a cap in the colors of the Russian flag. the green outline of the territory of Russia speaks of the endless expanses of our country, which should surprise you with its beauty and distance!

We saw it somewhere ...


Vladimir Serditov
To create the “Tourism” brand, I looked for and relied on the images of the heroes of ancient Russian fairy tales, folklore and mythology. For the brand "Tourism" turned out to be the image of the future fairytale hero, this is a walking bear, always walking in search of new territories to continue its kind.

Alina Abramova
The logo uses popular stereotypes about Russia, the land of bears playing balalaikas. The image of a forest dweller who warmly welcomes tourists reflects the original Russian cordiality and hospitality.

Yuri Kondrashov
Brand - "Bear with a knapsack". Slogan - "Russia-Bear's Corner of the Universe".

Alina Kramchaninova
Bear - as a symbol of Russia, means courage, majesty, nobility. He is depicted as good-natured and has the best feelings for himself. The logo is transparent and geometrically simple, which implies friendliness and ease in dealing with a tourist.

Golden domes and Orthodox Russia

Here the designers cannot be blamed for not knowing the agenda: everything is very spiritual and great power.

Grigory Morozov
The logo is intended to show the versatility of Russian ethnography. Among the images are both recognizable images of Russia like temples and geographical symbols reflecting the diversity of Russian nature and culture. The sign is highly scalable and adaptable to any printing method. In addition, new elements can be added to the pattern, if desired.

Elena Filatova
There are many associations and stereotyped opinions about our country wandering around the world. The samovar is a kind of symbol of her identity. The graceful lines of the rivers, the domes of St. Basil's Cathedral, the Kremlin wall and the red star. Russia. Check stereotypes.

Dmitry Saprykin
Cathedrals are business Cards many cities of Russia. In this regard, the image of the cathedral dome is taken as the basis of the logo. Meanwhile, the image itself required changes. The proposed option is a dome of stars, very elegant and colorful, looks equally good both in color and in black and white. Each star symbolizes the diversity and uniqueness of our attractions.

Among the slogans, the following options are offered:
“I haven’t been to Russia - I haven’t seen the world!”, “Many-faced Russia: spirituality, greatness, strength!”, “Wide open spaces. Broad soul ”,“ Russia - a round dance of roads, a round dance of epics ”,“ Welcom to Russia! ”,“ Feel Russia ”,“ This is Russia. Add to friends".

P - Patriotism

Not without mentioning the president: the designers “sent on vacation” Vladimir Putin, adding a snorkel and a diving mask to the stencil image of the president.

Alexander Bognat
What can reflect Russia's tourist brand today better than the image of its leader on vacation?

And then we just dreamed ...

Participants were required to send a verbal or pictorial vision of the tourist brand of Russia, which would contribute to the formation of a positive and recognizable image of our country in the world market of travel services.