Advertising printing on receipt tapes. Receipt tape (thermo) with print Print advertisement on the receipt tape

For getting additional information for prices and exact aspects of the service, check with a representative INKR.

INKR provides the service of applying full-color and one-color (no halftone) printing on receipt tape.

The check, being a fiscal document proving the fact of making a purchase or providing a service, also began to play the role of an information carrier. Using this type of advertising, you provide your clients and customers with a variety of information (texts, pictures, photos) about the activities of your company or store, about the services provided, promotions and discounts: logos, images of goods, coupons with discounts.

• Advertising is time-tested. The established sustainable practice of using check (cash) tapes as effective advertising in western retail... Of course, there is a possibility that the consumer will simply knock out a check without looking at it - after all, the white tape cannot interest anything. But in this case, the check has become an original bright novelty that attracts attention!
• The strongest benefits of other types of advertising are combined. Advertising on a receipt tape (cash register, terminal) combines targeted mailing, the most effective, but at the same time expensive form of advertising, as well as the massive distribution of free leaflets and newspapers that are relatively cheap. Imagine advertising on a cash register as handing out original flyers to a huge audience at no great expense. Estimate how much it might cost to print 600,000 leaflets and issue a monthly wages 20 people hired to distribute them, and everything will become clear. All the necessary information (phones, addresses, terms, conditions, etc.) is placed on the cash register receipt tape and is taken away by the buyer.
• Competitive advantages are achieved through the use of a new marketing tool that gives you an edge over competing businesses. You, as an advertiser, promptly and massively notify target audience about new products, the beginning of sales and other promotions, about the opening of new stores, moving old ones, etc.
• Low cost of advertising. Information printed on the cash register is the most effective form of advertising compared to traditional expensive media. The cost of one contact with a representative of the target audience, depending on point of sale, the network varies in the range from 7 to 10 kopecks. The success of this type of advertising is guaranteed if only because it can be calculated. You will know exactly how many times your ad on the check fell into the hands of customers

Full color printing on receipt tape can suit a variety of creative ideas.

Draw your attention to. Prices are basic, the final cost depends on the content: the complexity of the design, the presence of graphic elements in color, the required print batch. To clarify the full cost, please contact our managers by contact numbers. We are always happy to help you.

The base cost of printing depending on the size and number of pieces

We offer the customer three options for advertising on the receipt tape:

• location of the advertising module on every third check,
• location of the ad module on every second check
• location of the advertising module on all punched checks.

We offer application service advertising information on the receipt tape from the back. Sizes of receipt tapes for printing: 80 × 80, 57 × 40, 80 × 65, 57 × 30, 57 × 60. The density of paper for a receipt thermal tape is at least 55 g / m², and for a single-layer offset tape - 60 ~ 65 g / m² ... Printing is carried out using flexo plates and can be color (2 + 0, 4 + 0) and monochrome (1 + 0). The minimum cost is calculated based on the number of rollers with ribbon and the type of printing (color, monochrome).

Minimum lot for order:

• 57 x 20 x 12 mm - 3 400 rollers;
• 57 × 40 × 12 mm - 1 700 rollers;
• 80 × 80 × 12 mm - 600 videos;
• 80 × 120 × 26 mm - 252 videos;
• 80 × 150 × 26 mm - 180 rollers.

• We offer flexo printing on the reverse side of the cash register (receipt), color and monochrome;
• We use high-quality ink of European manufacturers, which is not smudged and resistant to friction;
• Application of advertising for a check is suitable for both large and medium-sized businesses, allows you to segment the applied advertising;
• We print a batch no longer than 4 weeks (depending on the number of colors);
• We deliver a finished order anywhere in Russia using transport company;
• We carry out delivery in Moscow and the region.

To order

Scope of application:

• beauty industry: beauty salons, hairdressing salons, nail studios, fitness centers, wellness, massage parlors;
• retail commerce: supermarkets, hypermarkets, grocery stores, markets, construction markets, department stores, specialized stores;
• design studios, furniture stores, repair shops, sports clubs and dance studios, car service, tailoring, ATMs, POS-terminals, cash registers.

Benefits and Features

The applied images and text are perfectly readable and have a high resolution. White ribbon is used for printing so that the applied image is as clear and colorful as possible. The image is protected from temperature extremes, abrasion if stored properly. For paper, only PVC and starch-based adhesives are used.

Monochrome printing is suitable for placing important information and text, since only one color is applied without halftones. This helps reduce advertising costs. Color printing is perfect for applying photos, images, collages, discount and bonus coupons, advertising banners.

Placing advertisements on the reverse side of the receipt tape has the following advantages: targeted delivery of information to the buyer, a large percentage of viewing advertisements and information, a large flow of customers increases the dissemination of information, and it is more economical to place advertisements on large areas (street banners, advertising on transport).

Service: printing of advertising on the receipt tape

Our company offers advertising on the receipt tape. Advertising information is applied to the reverse side of the tape and can be multi-colored or one-color (no halftones). Traditionally, the receipt tape was used to post information about the seller and the product itself. Today, plus to all the check tape is becoming an effective advertising material.

Modern cash registers cannot simultaneously print fiscal information and advertising on the receipt tape. Stores have to order a receipt tape with printed advertising. Therefore, we offer the service of applying advertising on the receipt tape.

Types of ad design on the receipt tape:

Advertising on the receipt tape is made in text or graphically... The reverse side of the check contains texts, pictures, collages. If you put information about discounts and promotions on the back of the check, it will definitely not be ignored. A recent purchaser is more open to advertising about some other product.

If necessary, our experts will help with the style of advertising on the receipt tape and develop the most optimal design concept for a specific product or service.

Distinguish between one-color and multi-color printing on receipt tape:

Single color printing - application of advertising or text of the same color without halftones on the receipt tape. One-color advertising on a receipt tape is much cheaper.

Full color printing - application of advertising or text in different colors to the receipt tape (full color palette is available).

Stages of making a colored receipt tape:

• Full-color printing on a roll of paper (this is done in a printing house).
• Cutting and winding of rolls of receipt tape.

If you are interested in our products and you want to become our sales representativeplease contact us for the information you are interested in.

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The SJ-COMPANY company provides a service of placing one-color and full-color advertising on the back of the receipt tape.

To order

Advertising on the back of a cash register receipt

A receipt tape is a fiscal document handed to the buyer and confirming the purchase. The front side of the document displays text and graphic information. The tape is used in cash registers, terminals, ATMs and other control and counting devices.

The reverse side of the receipt tape is an effective information carrier and is used for advertising. Buyers are attracted by advertising blocks in the form of a picture, text or photograph, which contain information about the activities and services of enterprises and organizations. The greatest interest among potential customers is generated by messages about discounts, sales and promotions.

1. In one-color printing, ink of one color is applied to the receipt tape. The cost of such advertising is much lower than full color. The price is negotiated individually.
2. Full-color advertising is the use of the entire gamut of colors when creating advertising on the tape. Printing is done in two stages. First, the print shop applies the image and advertising text, and then the tape is cut and reeled. The advantage of full-color advertising is the ability to realize creative ideas using images.

Currently, there are still no cash registers that simultaneously print fiscal information along with advertising, so such receipt tapes are ordered in advance. The size of the advertising space on the back of the tape directly depends on the length of the stamped receipt.

The customer chooses the method of placing the information that will be displayed on the receipt (size of the advertisement, image, one-color or full-color printing). The calculation of the optimal sizes of advertising modules is performed, which reduces the hit of your ad on the tear line.

Features of advertising placement on the receipt tape

• The full-color module provides the consumer with detailed information about the company that placed the advertisement.
• Retention of saturated colors on the receipt for a long time.
• Possibility to split a standard ad unit (the length of a standard ad unit is 10 cm).

Messages about services and goods that are provided or sold in your company will quickly reach the consumer, it is enough just to take advantage of our company's offer and place an advertisement on the receipt tape. Thanks to the application of advertising information on checks, the attendance of the promoted company will increase, which means that its income will also increase.

The size of the advertising space on its reverse side directly depends on the length of the stamped check. Based on the planned costs for this type of advertising, you choose the type of information placement, which will be printed either on each check, or after one check, or on every third check (every two checks). Our specialists will competently calculate the optimal height of advertising modules, which will reduce the probability of your message getting on the tear-off line to 2%, 4-5% or 6-8%, depending on the type of placement chosen.

We will select for you the optimal type (color, size) and design of the advertising module on the receipt tape. One-color printing is performed directly during the production of a receipt tape, therefore, the costs in this case for advertising are much lower than for full-color advertising.

Advantages of advertising on receipt tape

• Receipt tapes are widely used in supermarkets, shops, cafes, restaurants, pharmacies, organizations that provide paid services (polyclinics, medical centers, legal and other companies). This provides a large coverage of the target audience.
• The buyer sees ads at the point of sale when paying for goods or services.
• The audience is the solvent population, i.e. people who came to shop.
• The seller hands the cashier's receipt to the buyer without fail.
• Many buyers do not throw away the check, but take it with them, and some of them keep receipts and, accordingly, keep the advertisement on the feed.
• Unlike TV ads, such ads are unobtrusive for the consumer.
• The ability to reach the right target audience and make an accurate calculation of the return on your investment.
• Low cost of ad units. Information posted on the cash register is much cheaper than media advertising.

Our company provides services for placing advertising on the reverse side of the receipt tape. We will select the optimal design of the advertising module for you, based on your needs and capabilities.

Minimum circulation: 5000 videos (from 2200pcs to 7000pcs depending on the size of the tape).

Ordering the cost of a flexo form for 1 color - 15000-17600 rubles, two colors - 19500-23000 rubles. The price for a roller with printing 57mm * 40 (30 meters) - 38 rubles. roller, 80 * 80 (54 meters) - 59 rubles. roll.

Term 2-3 weeks printing 1-2 colors. Production time for the design of advertising on receipts: 2-3 days.

Description

Advertising on checks is suitable for many types of businesses, goods and services to the public. Allows you to segment advertisements for buyers, for example, show advertisements for the nearest real estate agency in a certain area, or display advertisements for wealthy clients only in expensive supermarkets, etc.

Delivery format of tapes: 80x80, 57x40, 80x65, 57x30, 57x60 (for KKM), as well as the diameter of the sleeve (12,18,24).

The printing made on the back of the receipt tape can be both color (4 + 0) and monochrome (1 + 0). The cost of a print run is determined, first of all, by the number of rollers and their type, size, and secondly by the color of the design print.

Full-color printing of your design on the reverse side of the receipt tape using a full range of colors. Sometimes only 2-3 colors are enough for inexpensive advertising.

Popular tape sizes

The paper for the receipt tape is cut on machines 57 mm wide. The length of the strip in a roll is 21 m. The receipt tape 57 is wound on a sleeve with a diameter of 12 mm.

A tape 80 mm wide is made of thermal paper. Receipt tape 80 can be cut from facsimile paper and is 55 g / m2 thick. The length of the strip is different, the running length of the belts is 19-30 m. Standard bushings with a diameter of 12 mm are used.

Types of business for advertising on feeds

Especially popular in printing a logo on a cash register are: beauty salons, design studios, restaurants / cafes, fitness clubs, kindergartens, dance schools, tourism, hotel business, medical services, notaries and translations, massage parlor, rental services, printing houses, car service, atelier.

• width from to mm.
• length from to mm.

When ordering the development and drawing of the design, and printing on the cash register in the Price Label company, you get complex service In one place.

Delivery options: