Yota will give up unlimited. Yota cancels unlimited Internet traffic tariffs. Private unlimited internet for your computer

In April 2014, an advertising campaign for the new mobile operator Iota was launched, with the main trump card being. For 240-290 rubles, you could get a tariff with included minutes and traffic without restrictions. After 2.5 years, the company announced the closure of tariffs for smartphones with unlimited internet.

Why Yota closed unlimited internet for smartphones

The official reason voiced by the company's management is the loss of interest in tariffs without traffic restrictions. If you believe the statistics of Eta, in tariffs for unlimited Internet for smartphones, 80% of users cost 5 GB of traffic.
If you look at the situation in the market as a whole, the “big three” in 2016 had more affordable offers for smartphones for unlimited traffic. And at the end of 2017, none of the "big three" offers tariffs for phones without traffic restrictions.
Whether these changes in tariff plans are related to the high congestion of 3G and 4G networks, one can only assume, however, megabytes are now in demand by users much more than cellular communications.

How now you can get unlimited Internet Yota on your phone

All those who subscribed to the Yota tariff for a smartphone with unlimited internet before January 25, 2017, continue to use this tariff plan.

The subscription fee has slightly increased, but the offer still remains profitable; this is associated with a large number of ads for the sale of old SIM cards.

The price tag of such offers ranges from 900 rubles to 100,000 rubles, it all depends on the owner of the SIM card. You need to understand that the old connected SIM card has an owner, and the Yota operator does not have a service to change the owner of the SIM card. This means that after the purchase there is no insurance against the fact that the owner does not declare the loss of the SIM card and does not write an application for its restoration. The situation is the same with SIM cards issued for companies.

On the other hand, even if the sale is fair, it is inconvenient to use someone else's SIM card. If it breaks down, is lost, or just a new smartphone requires not a mini, but a micro-sim, then it is impossible to change or restore it without the real owner.

The official way to get unlimited Internet Eta for your phone
Only legal way get - get portable yota router... This small device can be carried with you, it is equipped with a battery and a slot for a SIM card. With it, you can distribute wi-fi to several devices at the same time (up to 8), including a smartphone.

Thus, the phone can have a SIM card of any operator, but the Internet will be from Yota. The traffic is unlimited, only the data transfer rate is regulated, the settings in the application are very flexible.
Of course, at the price of such traffic Iota is far from tariffs with unlimited Internet for a smartphone for 290 rubles, which was so popular in 2015-2016, but this is better than dubious deals for buying old SIM cards.

Unlimited apps

Now you can customize the tariff for the smartphone to suit your needs by selecting the required amount of traffic and minutes. Unlimited SMS and / or applications are available for connection. The list of applications includes popular instant messengers and social networks, you will have to pay for each separately.

The following services will cost a little more (15-25 rubles per application):

Slightly cheaper (10-20 rubles per month for one application):

  • Skype
  • Viber
  • Whatsapp
  • Telegram

It is important to keep in mind that traffic is not counted only when working with applications; in the browser, megabytes will be deducted from the prepaid internet package.

In general, this option is much more accessible (and more convenient) than a router. The minimum traffic package in different regions starts from 2GB or 5GB, the minimum number of minutes is 200.

For the Moscow region, a tariff with 2GB and 200 minutes without applications will cost 370 rubles with all social networks and messengers - 555 rubles, in St. Petersburg 5GB and 200 minutes - 330 rubles, with applications - 470 rubles.
We must admit that tariffs with unlimited traffic are very tempting, but not irreplaceable.

After the federal mobile operator Yota announced new conditions for the provision of communication services for smartphone owners. They will be available for connection starting January 25, 2017.

“We have made the product line for smartphones simpler and clearer - new clients of the company will be able to buy a package of minutes and traffic at reduced prices, new option "Unlimited mobile applications". Thanks to the unique option, customers can not think about how many megabytes are spent on communicating with friends or watching videos in social networks, ”says Yota CEO Vladimir Dobrynin.

Depending on the region, the junior Yota service package will cost from 250 rubles, it includes from 150 minutes and from 5 GB of traffic. The senior package costs from 2000 to 2500 rubles and includes 5000 minutes and 30 GB. When traffic and calls are exhausted, customers can buy 5 GB for 100 rubles, as well as additional minutes of calls at a reduced price. For active users of social networks and instant messengers, the operator offers a new option "Unlimited mobile applications", Which allows you to use the following services without spending a packet of traffic: Facebook, Instagram, VKontakte, Odnoklassniki, Twitter, Facebook Messenger, Skype, Telegram, as well as Viber and WhatsApp. The cost of connecting this option starts from 100 rubles, depending on the region.

Yota representatives explain the changes that have taken place and the refusal from completely unlimited Internet by the fact that the previously existing conditions for connection have already lost their relevance and the operator managed to collect absolutely all customers interested in unlimited mobile traffic... That is why the company emphasizes that at the moment they do not plan to change the tariffication rules for current customers. At the same time, they note that the strategy aimed at further expanding the subscriber base required changes in tariffs to attract smartphone owners who are less active on the mobile Internet and do not want to overpay for unlimited traffic.

However, we believe that these explanations can hardly be called convincing. The statement that all smartphone owners interested in the unlimited mobile Internet have already connected to Yota seem too self-confident. One of possible reasons transition to package offer may consist not only in expanding the user base, but also in increasing the operator's income from additional purchases of traffic after spending the main package and connections of the “Unlimited mobile applications” option. In addition, the operator may be interested in limiting the load on the network due to a more economical attitude of users to mobile Internet packages. Most likely, the number of users is completely unlimited traffic has reached a point where further growth will cease to be beneficial to the operator, and customers will face a deterioration in the quality of services due to technical constraints of the infrastructure. Otherwise, new customers would be left with a choice between a package and an unlimited tariff, or unlimited would become a separate plug-in option.

The Scartel company has spent its entire life outside the market. Starting with an unexpected gift in the form of frequencies for LTE and ending with incongruous scale of the company advertising campaigns... But then came December 2016 and everything changed. First, the company held a press conference at which it announced the cancellation of tariffs with unlimited internet from January 2017. And then, apparently going into a rage, she canceled the corporate party at the water park. Gone is the era of Yota as a brain-blowing company offering unique rates? Well, actually, a long time ago.

The only marketing advantage of Yota was tariffs with unlimited mobile internet. Truly unlimited, without restrictions on downloaded traffic and connection speed. True, there were some problems with the latter. Operators may well limit the parameters of the quality of communication both for an individual subscriber and immediately for groups of customers connected, for example, to a certain tariff. It is almost impossible to check and prove this, but when you have two phones with SIM-cards of the same operator in your hands, and each of them shows completely different connection speeds, there is something to think about.

You don't have to go far to understand the main reason why Scartel refuses unlimited Internet tariffs. You can believe the director of the company, who claims that 5 gigabytes is enough for almost everyone. You can just look at the offers of real mobile operators and see that everyone already has tariffs with unlimited Internet on the same terms as Yota. "Everything is possible", "Unlimited", "Megabunlimit" - all these names are united by a much lower price than that of "Scartel" and the same unlimited Internet from the phone.

Vladimir Dobrynin, who recently became the head of Skartel, softened the blow as best he could. These are statements that an extremely small group of subscribers needs unlimited, and it will not lose it - the options will no longer be available only for new subscribers. This is also the reasoning that everyone Yota could connect to are already using the company's services. And the flow of new subscribers is deterred by prices and the lack of an alternative. But wait, doesn't the alternative involve launching an additional offer without canceling the existing ones? Probably, but not at Skartel.

At the end of the 90s, the first provider of unlimited Internet appeared in our Siberian town. Introducing subscription fee, the subscriber was able to connect to one of the two modem lines and hang on the Internet as much as he wanted. Of course, as soon as the number of clients began to number in the tens (not even hundreds), it became impossible to get through to the modem. And when the actual owner of the Internet access could not do this, after finding out the details, he kicked his son's ears. Since the son decided to make a small, but very profitable business out of the state line of Internet access.

Scartel has always positioned itself as an operator for the mobile Internet. The heyday of the company came at the time of its purchase by MegaFon. But not once since the acquisition, even after the full integration of the asset, has MegaFon shown the real KPIs of its daughter in the reporting. Nor did it reflect the number of subscribers to WiFire Mobile, a lesser-known but the same subsidiary project launched jointly with NetByNet. One can only assume how much the profitability of unlimited Internet subscribers differed from those whom MegaFon provided with Internet packages at a price that depends on the volume of traffic purchased by the subscriber.

If this profitability were acceptable, it is unlikely that MegaFon would have forced its daughter to destroy its only competitive advantage. In the past, such actions on the part of the parent company meant only one thing - the imminent oblivion of the brand and the transfer of all customers under the wing of an older brother. But what to do with those who will have unlimited internet even after canceling the options? For this, there are the already mentioned levers of squeezing the client out to newer tariffs. With rare exceptions, new tariffs always lead to the fact that the subscriber starts spending more money... How to dump? You can cut the speed, you can increase the network response time, it all depends on the specific groups of clients. For example, Vladimir Dobrynin announced the appearance in the future of options for unlimited access to specific applications. So, they will start with these applications.

However, all this can only be a conspiracy theory. After all, most of the clients do not want to think about the fact that mobile Internet can be unlimited only if it is many times larger than the capacity of the data transmission channel by several orders of magnitude. That is why the Internet speed in our apartments is tens of megabits, terrestrial channels can easily cope with the load. The radio frequency spectrum is much more demanding on the load, its capacity is physically limited and in the near future, at least in our country, frequencies will not increase. But the number of mobile Internet users is growing every day. As in the story of two modem lines, the Internet will soon be insufficient for everyone. If you do not limit its consumption. At least a ruble.

Is it a pity for "Scartel"? Come on, everything is fine with them. Serving dozens of times less subscribers, the company manages to carry out activities that real operators do not even think about. Delivery of SIM cards by drones? Why not. Buy a meteorite fragment to make modem cases from it? Easy. It's good when you don't have to think about economic efficiency companies.

Although, judging by the regular dismissal cEOs “Skartela”, someone in “MegaFon” is thinking about it.

From January 25, 2017, Yota offers all new subscribers new tariffs with disabled unlimited. For such measures Mobile operator Scartel (subsidiary of MegaFon, provides services under the Yota brand) went for the following reasons:

  • during the entire existence of the company, the average amount of data spent was 5 GB
  • refusal from unlimited will reduce the cost of the subscription fee

These are the main reasons why Yota is removing unlimited internet. The only right decision of the company began to leave full unlimited for those who managed to connect or. But at any time, a person who thinks that the new line of tariffs is more profitable for him can easily change the tariff and use it on cheaper terms.

Cost of new Yota tariffs

Let's see how it really is in 2017. For example, let's take the most expensive region - Moscow. In general, the cost is formed from the following factors:

  • Availability additional services (for example SMS package)
  • Region (depending on the region, the price floats up or down)
  • Internet and minutes volume (The fewer minutes and traffic you choose, the lower the monthly fee)

But back to comparing prices with full unlimited internet and limited internet. The cheapest old tariff in Moscow cost 490 rubles, and now a tariff plan with minimum requirements (that's 300 minutes for communication and 5GB of Internet) costs 400 rubles. From 250 rubles. tariffs will cost - in other regions of Russia (there will be included from 150 minutes of calls).

How to connect a new tariff to Yota

With the help of your mobile you can connect a tariff package, the prices for which you can see in the section Terms and Conditions. The tariff package costs from 250 rubles and includes:

  1. unlimited calls between Yota subscribers throughout the country without intranet roaming
  2. from 350 to 5000 minutes for local and long distance calls to numbers of other operators
  3. from 5 to 30 GB of Internet

If you wish, you can connect additional options:

  • unlimited SMS / MMS for 50 rubles;
  • 100 additional minutes for 150 rubles;
  • 5 GB of Internet for 100 rubles;
  • unlimited access to mobile applications for 100 rubles.

Unlimited access to Yota mobile applications

The "Unlimited Applications" option for 100 rubles can be activated via the Yota mobile application or through our online chat, or by typing * 604 # on the phone keyboard. You can purchase an option at any time while the package is active. The option is automatically renewed. The option is activated for the duration of the current tariff package.

At the moment, applications that have full access to the Internet include:

Perhaps this is all the basic information about the new ETA tariff plans and why Yota removes unlimited Internet. Write to the comments how you feel about this innovation? Has the company's policy gotten better or should it have been left as it was?

Iota provides tariffs for unlimited Internet for 30 days with the ability to adjust the access speed. Traffic without speed limit cost 1400 rubles per month.

Other options for Yota with home Internet (monthly payment in rubles):

  • 15 Mbit –1350;
  • 12 Mbps - 1300;
  • 10 Mbps - 1250;
  • 9.2 Mbps - 1200;
  • 8.5 Mbps - 1150;
  • 5.7 Mbps - 950;
  • 5 Mbps - 900;
  • 4.1 Mbps - 850;
  • 3.1 Mbps - 800;
  • 1 Mbps - 600;
  • 896 kbps - 550;
  • 768 kbps - 500;
  • 640 kbps - 450.

Unlimited tariffs until January 25 this year included 64 kbit offers, where Internet access is free.

Offers can be customized with maximum convenience. The connected tariff will be recalculated automatically.

How to connect unlimited Internet Yota

Unlimited Internet Yota is available on tablets and phones. You will need to order a SIM card using the Android OS or iOS application. The card will be delivered to the address within 59 minutes, as the operator specifies. Simka is also purchased on the website or in the sales center, where they will inform you what yota tariffs are most beneficial in every case.

To connect Yota to a computer, you need a modem, router or an Internet center. You need to connect unlimited Internet by connecting the device to a computer.

The offer is interesting because after the expiration of the paid service, the Internet will continue to work. The speed for the modem will be 64 kbps, the offer does not imply any restrictions.

A laptop can be connected for 50 rubles for 120 minutes. For daily use of the service, the fee is 150 rubles.

How to disable Internet Yota

To stop using the service, you need to untie the device, for this go to the profile and click on "Device management". The disconnected Internet can be returned and continued to use it.

If you need to completely remove the connection and withdraw funds from the profile, you should fill out an application stating that you want to disable the service and submit it to the company's service center.

Setting up unlimited Internet Iota on your tablet and phone

Please note that tablets are based on different operating systems, so the setting will be slightly different in each case.

If we are talking about Android, select "Settings" in the menu, then "Wireless networks". Then you need to click on the tab "More" and "Mobile network". Selecting "Access points", click on "Create an access point" and enter into the empty section "internet.yota". You do not need to write anything in the remaining sections.

Before setting up the service on the iPad tablet device, you need to make sure that the device is configured for the 4G network. You need to find "Settings", section " cellular"-" Cellular data "and in the APN section register the same as in Android. Empty fields are left blank.

It is also necessary to mention how to activate the service for devices on Windows Phone... The necessary settings can be seen in the corresponding menu, there you need to find the section "Access Point" - "Add" and write out similar information.

When all actions are completed, the device needs to be rebooted. Next, the company's application is downloaded and installed, where you can choose a tariff plan or refuse it. Setting up internet on your tablet is pretty simple.

If the problem was discovered after the provider sent automatic settings, no need to worry. You can configure access using the manual configuration method.

Sometimes, auto-tuning messages do not pass the device's spam filter or are lost in the process. If the settings are not received, you need to write to the company, or use the mobile application.

After receiving the settings, they are installed, guided by the prompts. When the procedure does not work, you need to make a manual setting.

On a smartphone, you can configure the mobile Internet by manual configuration. The same applies to tablet computers if they are controlled by the Android OS. The subscriber should find "Settings" on the device and select the "More" section. Next, you should find " Mobile networks". The APN access point is created here. Next - search for a section (upper right corner) and the "+" sign.

The APN creation operation is loaded. The name “Yota” is entered, and in the “APN” section a combination of the words “yota.ru” or “internet.yota”.

Will Yota cancel unlimited internet?

It has long been rumored that Yota is abandoning the concept of unlimited internet. From January 25, the company will provide only traffic and minutes packages. The changes will affect the product "SIM card for smartphone". Experts actively discussed that yota will give up unlimited internet on smartphones.

Since 2017, it has become known that most of the company's clients do not consume more than 5 GB of traffic per month, which means there is no need to overpay for the service. Despite the fact that Yota is canceling its unlimited internet, existing subscribers will continue to receive the unlimited internet option. Previously none mobile operator did not make such a decision.

Options for work after the traffic expires are discussed. You can reduce the connection speed or charge for additional traffic on top of the installed service.

It is emphasized that the company's customer base is young and advanced people with "innovative understanding". There is a risk that some subscribers will opt out of the service. The operator is now facing the question of expanding its base.

Together with the cancellation of the Yota unlimited tariff, the cost of tariffs has also decreased. The company prefers to cut high prices for a better competitive edge. Iota allows the client to buy mobile applications, their traffic will not be counted.

Initially, it will be possible to use separate social media and messengers. The YouTube site is known not to be listed.

Beeline (VimpelCom) works in a similar way, the company does not take into account the traffic of specific resources. In 2016, "Beeline" WhatsApp, and did not count the amount of data transmitted through this messenger. The termination of the partnership is dated January 15 last year.

On the possible cancellation of unlimited tariffs on January 25 this year, Shell Morten Johnsen previously reported, new chapter Beeline. He argued that such measures improved client discipline in high network traffic.

Many people explain the cancellation of unlimited Internet by the fact that 3G networks are too congested, and 4G downloads are growing rapidly.

After Iota canceled unlimited Internet, the tariffs should be to the liking of customers. The company's management says that subscribers will not see any negative changes. The innovation is aimed at establishing order and systematization of a large amount of data.