How to make an advertising slogan. Examples of advertising slogans. Your improvisation! Beer brand slogans

In modern society, advertising is far from the last place. It can be safely called not only the engine of progress, but also the motivator of our choice. Therefore, creating an effective advertising slogan is one of the best solutions for attracting customers for free. A successful slogan that focuses on the benefits of a product or service, will interest the target audience in buying, will become a powerful tool to increase sales.

How to create a successful advertising slogan?

The term "slogan" comes from the Gaulish phrase sluagh-ghairm (battle cry). It means an advertising motto that briefly communicates the proposed product or service. This is one of the most effective and simplest sales incentives. The slogan should contain a clear sales proposal and encourage the customer to make a purchase (in this it is similar to any).

• associate with a specific brand, product or service, display the specifics of the activity;
• easy to remember and be original;
• not cause negative emotions, associations, have vocabulary and structure close to the target audience;
• contain information about the commercial advantages of the advertising object;
• not to cause ambiguous interpretation.

Advice: The domain name of the site should be easy to pronounce and sound in tune with.

Often, founders of new companies entrust the creation of an advertising slogan to special agencies that are engaged in naming, that is, they come up with names (including domain names), slogans, etc. But their services, of course, are paid, and not all entrepreneurs can include such an article in a business plan expenses. If the company works under the conditions, then it uses the franchisee's slogan (for the right to use someone else's brand, you need to make a lump-sum fee and pay regularly).

If desired, you can create a successful slogan to attract customers yourself (as well as develop effective scenario schemes). It is also important to consider the legal aspects of this process. In this part, the slogan must meet the following requirements:

1. Do not associate or repeat the credo of another company.
2. Do not contain incorrect comparisons.
3. Do not denigrate the business reputation, honor and dignity of competitors, individuals.
4. Do not contain immoral calls or foreign words that distort the meaning of the information.
5. Do not form negative attitudes towards people who have made choices elsewhere.

Slogans for should reflect innovation, originality of the idea, the concept of the project, the rapidity of the development of a new business. Examples of slogans: Looking into the future now, Generation of the 22nd century, Startup! Attention! March!

Advice: when choosing a slogan, it is important to take into account its specifics (it can be branded, corporate, promotional), because the effectiveness of the slogan directly depends on this.

Examples of slogans to attract customers

For some areas of business (for example, jurisprudence), quotes, phrases in Latin can be used as an advertising slogan. Examples: SUUM CUIQUE, “... laws should protect us not only from others, but also from ourselves” (G. Heine), “The biggest crime is impunity”. (B. Shaw). Also, in this case, such as “Knowing your rights means being strong”, “Force must follow justice, not precede it” are suitable. The company's slogan is based on different motives:

• customer care (“We care about you and your health”);
• an emphasis on exceptional advantages, for example, strength, status, quality, comfort or exclusivity of a product or service (“We taught the world to copy”, “This is Sony!”), etc.

It can be created using different approaches, focusing on the specifics of a product or service:

1. Play on words: just swing! (about beer), sits and walks (brand of clothing), chew - do not chew (gummy candy), wash the water before eating! (filters).
2. Emphasis on exclusivity: it's all about pepper (vodka), a source of natural energy for struggle and creation (energy drink), everything else is the 20th century (laptop manufacturer).
3. Using fixed expressions, sayings: tanks are not afraid of dirt! (about KAMAZ trucks), proletarians of all countries, beware @ yeste! (service for employers), a clear look in the blink of an eye (eye drops).
4. Integration with the name of the company (Always Coca-Cola, Milk is twice as tasty if it's MilkyWay!), Emphasis on its activities (Affordable hosting, Hot delivery of hot meals, Kilometers of shoes !!!).

But in any case, slogans should attract the client to the proposal received, arouse interest and positive emotions.

In this article, we have collected 99 masterpieces of Soviet and Russian advertising over the past 100 years, from the slogans of Vladimir Mayakovsky to the slogan of Yandex. The list includes both truly talented creations and pearls from the category "What did the author smoke?" One thing unites them: finally and irrevocably, they went to the people, became catch phrases. So, the most famous slogans in Russia.

“A visitor from dachas, from cities and villages, there is nothing to ruffle the soles in search of - you will immediately find EVERYTHING in GUM neatly, quickly and cheaply!”, Vladimir Mayakovsky, 1923.

"There was no better nipple and no, I am ready to suck until my old age", Vladimir Mayakovsky, 1925.

“Demand topping up beer after the foam has settled” (Restaurant Glavpivprom).

"Keep your money in savings banks."

"It's time for everyone to try how tasty and tender crabs (Glavryba) are."

Fly by Aeroflot planes.

"Who goes where, and I go to the Savings Bank."

"Peace, friendship, chewing gum!" (confectionery factory Rotfront).

“It's time for you, and it's time for you to conclude an agreement with the ventilator plant” (MoVen plant).

Slogans from the 90s

“Pay your taxes and sleep well” (Tax Police).

"World History" (Bank Imperial).

“Tanks are not afraid of dirt” (KAMAZ).

"Taste of Victory" (Herschi Cola).

“We are not freeloaders. We are partners ”(MMM).

Hoper Invest. Great company. "

“Everything will work out for us” (“Russian project” on ORT, 1995).

“I am a white eagle!”, Vodka “White eagle”.

“Don't slow down. Snickersney! "

"Pause - Eat Twix."

"Russia is a generous soul."

“Sometimes chewing is better than talking,” Stimorol, 2000.

“Image is nothing, thirst is everything. Don't Let Yourself Dry, ”Sprite, 2000.

Beer brand slogans

"Time flies with the Fat Man!"

"Solodov. I am responsible for the quality "

"Baltika. Where Russia is. "

Stella Artois. Perfection is priceless. "

“Dr. Diesel. We are so different, and yet we are together. "

“Gold barrel. We need to meet more often. "

"Who is following Klinsky?"

Car brands slogans

“On all roads of the country”, Lada Priora.

Drive the Dream, Toyota.

Beyond Expectations, Nissan.

“You surprise me,” Volga.

The Pursuit of Excellence, Lexus.

cellular

Live on the Bright Side, Beeline.

"People say", MTS.

“The future depends on you,” Megaphone.

“Simply Cheaper,” Tele2.

"The prices are just about * uet", Euroset.

"Live by communication", Messenger.

“More Opportunities to Tell About Important Things”, Rostelecom.

Beverages

Take Everything From Life, Pepsi.

"Just add water", Invite.

"Come in!", Fanta.

“Life is a good thing. Whatever one may say, "Rich juices.

“It's good to have a house in the country”, dairy products.

"Red Bull is giving wings."

"May tea is a favorite tea."

“Life is good when you drink slowly,” Mirinda.

Find Out What You Can Do, Burn.

Best in Tea, Best in Me, Lipton Tea.

Food

“And Let The World Wait,” Danissimo.

Fresh Solution, Mentos.

Boost Your Brains, Nuts.

Heavenly Delight, Bounty.

“Fresh breath makes understanding easier,” Rondo.

"Ate - and Order" by Snickers.

“Sweetness and Freshness in Just Two Calories,” Tic Tac.

“It's All About Magic Bubbles,” Wispa.

“Chew - don’t worry”, Chewits.

"Milk tastes twice as good if it's the Milky Way."

The Most Delicious Caries Protection, Orbit.

"Once I Tried, I Eat Now", Pringles Chips.

"Dumplings without haste", Sam Samych.

"People love Doshirak."

"Fun and delicious at McDonald's."

Hygiene products, cosmetics, household chemicals

“Are you still boiling? Then we are coming to you! ”, Tide.

"Clean is pure Tide."

Never Fails, Rexona.

“Better for a Man,” Gillette.

“Kills all known germs outright,” Domestos.

"Everyone is delighted with you, and you are with Maybelline."

“Speaks Your Body Language,” Alwas.

“Be sure. Wear Libresse. "

Appliances

“Reliable home appliances exist. Proven by Zanussi. "

We care about you, Tefal.

“We are working, you are relaxing”, Indesit.

We Guess Wishes, Ariston.

Smart Made, Electrolux.

Ideas for Life, Panasonic.

And, in our opinion, the most successful slogan of our time is the Yandex motto “There is everything”. A perfect expression of the essence and benefits of a product in a nutshell.

The funniest slogans in Russian advertising

In conclusion - 12 of the most "flying" slogans, when you involuntarily ask yourself the question: "What did the author smoke?"

"For big and small things", SantekhUyut.

“Your ass is smiling,” Sudokrem.

The Toilet is the Face of the Hostess, Harpic.

"Flatulence has no chance," Espumisan.

“So soft that you can trust it with the most precious things,” Zewa Toilet Paper.

“Your strength is in our eggs”, Soyuz poultry farm.

"Fornos" pierced my dad's nose. "

“Prices are as low as golden pancakes”, supermarket chain Pyaterochka.

"My husband drinks, but I am calm for him", Aquaphor filters.

"Your feet will walk like a Swiss watch", compression garment ad.

"No hrYuna me dumplings", dumplings "Three little pigs".

"He's like me, only a bank," Bank Trust.

“If you want to be original for the sake of originality, you can show up to work every morning with a sock in your mouth,” Leo Burnett.

“People Don't Buy From Clowns,” Claude Hopkins.

Inspiration and high sales to you!

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In this article, you will learn:

• How slogans work to attract customers
• What are the principles they are based on
• What phrases should be used in slogans
• How to develop a successful slogan to attract customers
• How to avoid mistakes when composing a slogan

Short, capacious phrases are well remembered by people. Even if a person has heard a good slogan only once, he is likely to be engraved in his memory. Moreover, many people may later not remember the content of the advertisement, have absolutely no idea what particular product is in question, but they will quote the slogan by heart.

Why slogans are so important to attract customers

First, let's figure out what an advertising slogan is. Translating "slogan" from English, we get "call", "slogan", "motto". Hence the definition of an advertising slogan: this is a short motto of a product or company, the main task of which is to convey the main idea of ​​an advertising campaign. Therefore, a good slogan is not just a beautiful, but also a phrase that carries a certain semantic load.

Another, no less important, task of the slogan is to attract customers, increase brand awareness, and work on the company's image.

Meanwhile, if the slogan for attracting customers is developed according to all the rules, then you can win quite a lot. The company's product will become more recognizable and memorable, and the organization's image will be maintained at a certain level.

Advertising slogans to attract customers: requirements, types, approaches and methods of creation

The slogan consists of just a few words. But the meaning of each of them indicates the strategy of the firm.

With the help of slogans:

• Promote products and brands.
• Attract customers.
• Increases sales.
• They are trying to unite the team.

In the latter case, we are talking about all sorts of corporate chants and slogans.

The classification of slogans is based on the principle of formation. The main options are as follows:

To create a good slogan to attract customers, you need to follow certain rules.

Be concise

Some are just too lazy to read a long text, others do not have time for this. Therefore, the phrase should be as short as possible, as well as easy to read and pronounce. Avoid difficult words, so it will be easier for the person to understand the meaning of the slogan.

Examples include the following:

• Toyota: "Drive your dream!"
• Skoda: "Simply brilliant!"
• Francesco Donni clothes: "Only the best!"

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Use the power of language

The slogan should not only attract customers, but also "take care" that the person remembers the information conveyed to him. Here rhymes, varied puns, oxymorons and accords will help you. Do not neglect metaphors, be sure to use irony and humor. Find words with strong emotional stress: fear, hope, happiness, deliverance, etc.

Examples of such slogans:

• Humor combined with metaphor, plus a reference to the famous proverb: “Wash your water before eating! Brita "
• Most people appreciate humor: "Nuts - Boost Your Brains."
• The same goes for the duplicated words: “Each pair has a pair. Salamander ".
• Consonant words are easier to remember: "Free -" Volvo ".

Use numbers

The numbers in the slogan attract the attention of the potential client in the first place. A buyer, for example, can be intrigued by a low price, a small quantity of goods, a limited time for a purchase, etc.

Examples of similar slogans:

• Impact speed: “Rennie. 5 minutes and no heartburn! "
• Unlimited number: “Maximum possibilities. Maximum freedom. Lexus ".
• An opportunity to stretch the pleasure: “Guaranteed for 10 thousand candies. George Dental Group ".
• Quality and impact: “Triple protection for the whole family. Aquafresh ".

Ask questions. Play on contradictions

These slogans attract customers by piquing their curiosity. If there is a question in a phrase, but there is no answer, a person wants to know, “how will it end”. Paradoxical, contradictory phrases also never go unnoticed by a potential client.

Examples of slogans:

• Tide: “Are you still boiling? Then we go to you!"
• The Snow Queen: "Where are you dressing?"
• Winston: "Think I have no taste?"
• Fairy: "Easy victory over difficult fat."

In the latter case, the slogan attracts the attention of customers with just a phrase built on a contradiction.

Try to evoke positive emotions in the client.

To do this, use the appropriate words, hearing which, a person imagines warm clothes, a harmonious melody, a pleasant taste, a magical aroma, etc. Such representations contribute to the production of serotonin by the human body - the "hormone of happiness." As a result, the product you offer begins to associate the client with something pleasant.

Examples of similar slogans:

• Mars candies: “Mars. Everything will be covered in chocolate! "
• L'Oreal cosmetics: L'Oreal Paris. After all, you deserve it! "
• Nissan Almera: "Fun without delay!"
• Maybeline cosmetics brand “Everyone is delighted with you! And you are from Mabillin. "

Promise the client a favor

The client must be sure that by purchasing your product, he will improve his health, achieve well-being, improve his living or other conditions, etc.

• Panasonic: “Microwave. Vitamins remain. "
• Pinosol drops: “Pinosol. Sneeze on a runny nose! "
• Kinder Surprise: “Kinder Milk Slice. Milk that you can have a snack! "
• Audi car: “Win ​​with clear advantage”.

How slogans affect customer psychology to attract customers

If the slogan is drawn up correctly, then it acts not only on a conscious, but also on a subconscious level. At the same time, the emotions of potential customers are necessarily affected. And thanks to the originality of the slogans, a logical chain is created in the human brain that holds the created image in memory.

As noted above, many people like humor - provided it is subtle and original enough. Slogans like these not only attract the attention of customers, but also cause joy and inspiration.

• "The impossible is possible!" - people hope that their problems will be solved.
• "Take a break - eat Twix!" - customers are confident they will enjoy their purchase.
• “A touch of luxury” is a game on the clients' sense of their own importance, because the product is a status product.
• “All shades of your desires” - sexual motives are affected. Lipstick is simply bound to attract the attention of men.
• “Either the best or nothing” is a slogan that attracts ambitious customers.
• “Do you love? Give! " - a game of pride. A person thinks: “How I don’t like this? I love, of course! "
• Florence. Causing envy ”(we are talking about a cottage community) - a game on the desire of a person to stand out among others - neighbors, colleagues, etc.

Not all customer engagement slogans appeal to noble human feelings. But these phrases do not harm anyone, and therefore have a right to exist.

What are the principles of slogans to attract customers?

There are several of them, and each of them is more or less important:

1. Conciseness... The slogan must be short, not more than 7-12 words. There are many famous slogans of just 2-6 words: "Manage your dream", "The impossible is possible!" etc. In general, the shorter the phrase, the better.
2. Emotionality... The condensed emotional phrase makes the most powerful impression on the client.
3. Memorability... Well-sounding phrases remain in the memory - rehearsal or at least rhythmic. You can use sound repeats (alliteration). A prime example of such a slogan to attract customers: “Your pussy would buy Whiskas. Phrases are well remembered in which words or parts of a sentence are repeated: “Easy to buy - easy to sell”.
4. Simplicity... No need for complex or even more incomprehensible terms. Even words that are difficult to pronounce are discouraged.
... The client must understand what is at stake. Only in this case the image of the product will be associated with the slogan. For example, the phrase "Sleep Formula" goes well with selling beds.
5. Persuasiveness... The quality of the slogan is extremely important for attracting customers. There should also be a call to action that cannot be summed up in abstract words like "best" or "good." We need specifics (at least half of the words in a phrase): “buy”, “only 2 days”, etc.
6. Uniqueness... Thanks to the originality, the phrase will surely be remembered, while plagiarism will not work. Moreover, borrowed slogans will continue to work for their owners. On the other hand, after the emergence of a large number of imitators, even well-known brands have to change their slogans in order to attract customers.
7. Customer focus... You need to interest the buyer, offer a solution to his problems.
8. Hitting the trend... Slogans distributed via the Internet or the media are on everyone's lips.
9. Using numbers... With their help, you can concretize the information: “Rennie. 5 minutes and no heartburn! "
10. Using question and exclamation marks... In the first case, it is a call to action, involvement in a dialogue, an invitation to think: "Where are you dressing?" ("Clothing store"). In the second, the slogan sounds more emotional, which also attracts customers: "One Second is enough!" (glue "Second").

Customer acquisition slogans + magic phrases

Smart marketers have long known how to work with a word. Moreover, certain words have received the definition of "magic". They first make customers want to read the entire text of the advertisement, and then purchase the product. Here is some of them:

• Free.
• Power.
• Inside.
• Money.
• Proven.
• Intimate.
• Exceptional.
• Master.
• Reliable.
• Cash.
• Scientific.
• Incredible.
• New.
• Discovered.
• Open up.
• Opening.
• Breakthrough.
• Disclosed.
• Secret.
• Sex.
• Force.
• Hidden.
• Private.
• Shocking.

If you are in doubt that these words are not working, do an experiment. Include some of them in the title of emails or emails, and then take a look at the open rates. It will surely increase greatly.

Why it happens? There is no special secret here. Certain words have a special effect on the subconscious of a person, as a result of which he seeks to read the text more attentively. But when creating slogans to attract customers, in addition to adjectives and nouns, it is imperative to use verbs. They give the phrase strength:

• Blow it up.
• Throw it away.
• Do it.
• Get to the bottom.
• Find it.
• Find out.
• Open up.
• Come on over.
• Rip it off.
• Distribute.
• Create.
• Save it.
• Save your money.
• Push.
• Strike.
• Find out.

This can be called a kind of hypnosis. A call to action encourages customers to do certain things: they subscribe to mailings, leave their email, etc.

How to Design Promotional Slogans to Attract Customers: 2 Steps

We can say that the process of creating slogans consists of two stages. On the first - analytical - it is necessary to collect and analyze the necessary information in order to find out what exactly and how the slogan should convey to customers. The second stage is creative, and its goal is to find the ideal form for the advertising phrase. Let's take a look at the algorithm for drawing up a slogan to attract customers.

Analytical stage

At the end of the analytic stage, record all the information so that you can return to it if necessary. After that, it was time to think about the actual form of the slogan to attract customers.

Creative stage

1. Analyze the slogans of your main competitors again, but with a slightly different purpose. Here it is necessary in order to avoid accidental repetitions and find something of your own. In some cases, you can even play on the slogan of a competing company, only very carefully. For example, one company modestly stated, "We are second, but we are trying."
2. Develop as many slogan variations as possible to attract customers.
3. Consider whether all of the options meet the requirements identified during the analysis. Remove unnecessary ones.

It is difficult to say what is more in the process of creating a slogan - analysis or creativity. But one thing is clear for sure: even the most "creative" option must remain within the framework defined by the tasks.

And one moment. Any slogan, no matter how wonderful and original it may seem to you, must pass the test for uniqueness and testing on the representatives of the target audience.

8 strategies for creating ad slogans to attract customers

Talk about your leadership

There are many ratings, according to one parameter or another, which determine the best companies. And if a company takes first place in at least one indicator, this is already an excellent achievement. As a comparison, you can cite contests where the most charming "Miss" is chosen. Many people know that in addition to the Miss Universe contest, there is Miss World, Miss Grace, etc. Becoming the best in one of them is also an incredible success.

• Carlsberg: "Probably the best beer in the world."
• British Airways: World's Favorite Airlines.
• Pizza Hut: America's Favorite Pizza.
• Yamaha: "Born to Leader."
• Disneyland: "The Happiest Place on Earth."
• Xerox: "We taught the world to copy."
• Yandex: "There is everything."

Call customers to action

To sell a product or service, you need a call to action. Many people will not get up until they are told that "this is how it should be!" The slogan should not only attract the client, but also work to increase sales, that is, push the person to take a certain action.

Examples of such slogans to attract customers:

• GP: "GP batteries, I saw - buy!"
• Twix: "Pause - Eat Twix!"
• Snickers: Hungry? Snickersney! "
• Sprite: "Quench your thirst!"
• Nike: "Just do it."

Try to be different from your competitors

If your company or proposed product has some unique feature, then the level of sales will go up quickly. In order to attract clients, tell about this trait in your slogan. If people like it, it will be a good boost for your business.

Examples of such slogans to attract customers:

• M & M's: "It melts in your mouth, not in your hands."
• Duracell: "No battery lasts longer."
• Heinz: "57 kinds."
• Cadbury: "One and a half cups of milk in every pound."
• FedEx: "When Tomorrow Doesn't Exist."
• CAMEL: "CAMEL relieves headaches."
• Patra: "Corked Beer".

Use rhyme in slogans to attract customers

Many slogans are rhymed, making them more euphonious and easier to remember. It is a good idea to build a rhyme around the name of the company or brand.

Examples of similar slogans to attract customers:

• Whiskas: "Your pussy would buy Whiskas."
• Sony: "This is not a dream, this is Sony"
• Nicorette: "Nicorette, Nicorette - You Can Live Without Cigarettes."
• Gillette: "Gillette is not better for a man."

Attach the slogan to the target audience

Reaching the right audience is almost a guarantee of success. The slogan will surely attract the attention of a person, and he will think: "This is exactly what I need!"

Examples of such slogans to attract customers:

• Alfa Romeo: "A car for a bachelor."
• Pepsi: Next Generation Choice.
• Forbes: The Capitalist's Tool.

Use comparisons

Often, in order to convince someone of something, one has to resort to comparison. In advertising, it works the same way. Slogans containing comparisons do an excellent job of distinguishing a product or service from their counterparts.

Examples of similar slogans to attract customers:

• Ajax: Stronger Than Dirt.
• Beyond Petrolium: More Than Fuel.
• Matchbox: "We sell more vehicles than Ford, Chrysler, Chevrolet and Buick combined."
• Moscow Cellular: "Only silence is cheaper."

Convince clients that they are chosen

Making someone feel special is more likely to make a decision in your favor. Advertisers have long understood this, and use this motivator wherever possible - including when drawing up slogans. In fact, each person wants to be different from the others, to attract attention in some way. And by indulging these little weaknesses, people end up in the marketing networks.

Take care of your image

The image of a company is not only about the trust of customers in it. This is prestige and status, this is fashion and trend. While self-praise may not be overly humble, humble salespeople are not successful. To sell a lot, you need to be assertive, in some ways even arrogant. The main thing in business is the result, no matter what philosophers think about it.

The coolest advertising slogans: examples of creative from global brands

1. Nike: just do it (Nike: just do it).

If earlier Nike just sold sportswear, now we can safely say: it forms consciousness. People believe that you can keep yourself in good physical shape without being professional athletes. The main thing here is desire and perseverance. The company managed to convince its customers of this.

The slogan was written by Kennedy + Weiden. And none of the specialists working there could even imagine how Nike would develop in the future - and in many ways with a well-chosen advertising phrase. From a mere supplier of sporting goods to marathon runners, the company has grown to become the world's largest player. And it's all about a well-chosen slogan that managed to attract new customers.

1. Apple: think different (Apple: think different).

One day, famous dreamers decided to challenge the system. They did it and the world changed as a result. Apple's advertisement “Here’s to the Crazy Ones, Think Different” told about this in due time. The phrase is a response to IBM's "Think IBM" ad campaign.

Quite a little time passed, and the slogan "Think differently" began to be used in all advertising of the company - even though Apple could not boast of any innovative products at that time. But one day people realized that Apple is not just another computer company.

The firm produced powerful and easy-to-use devices at the same time. Customers were attracted by the fact that they could feel technically savvy, and people were happy to buy the company's computers.

According to Forbes, as soon as Apple issued a slogan to attract customers, its stock surged sharply and tripled within a year. The company has long ceased to use this slogan, but Apple fans are still proud of the fact that they know how to think differently.

1. L'oréal: because you’re worth it (L’oréal: because you’re worth it).

Every woman is sure that she deserves a lot. L'Oréal knows that their cosmetics are used by the fair sex to look as attractive as possible. This slogan attracts customers not by communicating any information about the company's products. He talks about the opportunities that open up for women. And such a completely new approach to understanding cosmetics completely justifies itself.

1. Mastercard: there are some things money can't buy. For everything else, there’s a mastercard (Mastercard: there are things that cannot be bought. For everything else, there’s a mastercard) .

This slogan was invented in 1997 to attract customers, an advertising campaign with it was launched in 98 countries in 48 languages.

This campaign began with the story of a father and son who decided to go to a baseball game. The father paid for the entrance, for the food, then for the autographed ball, but the main thing in this advertisement is the conversation between the heroes of the video. At that time, there was still no social media, but the campaign gained immense popularity and went viral.

1. M&M: melts in your mouth, not in your hands (M&M: melts in your mouth, not in the heat).

Another example of a great customer engagement slogan. The firm has skillfully emphasized the peculiarity of its chocolate: it does not melt in the hands.

1. Lay's: betcha can’t eat just one (Lay’s: I bet you can't eat just one).

Has anyone ever been able to eat just one chip and stop there? Probably not. A similar slogan for attracting customers would be suitable for other firms selling snacks, but, as they say, whoever did it, then ate it.

Lay's company does not reveal how tasty its chips are. She says that people are close: the properties of human nature.

1. Dunkin 'donuts: America runs on dunkin (Dunkin 'donuts: America runs on dunkin).

The advertising campaign, launched in April 2006, cost Dunkin 'donuts several tens, if not hundreds, of millions of dollars. To attract customers, a slogan was used stating that all busy Americans are charged on the go with coffee from Dunkin 'donuts.

1. Mcdonald's: i'm lovin 'it (Mcdonald's: this is what I love).

The campaign was launched in 2003, and this slogan still attracts customers. Many people understand that food at McDonald's does not correspond much to a healthy lifestyle, but they cannot refuse hamburgers, wings, donuts and other dishes from there.

1. The New York Times: all the news that’s fit to print (The new york times: all the news that can be printed).

This slogan is over a hundred years old. It was created in the last decade of the nineteenth century. The phrase contrasted The New York Times with publications specializing only in sensations. The idea of ​​the slogan is that you need to print those facts and stories that can teach a person something new. The New York Times is now considered a trusted source of information.

1. Maybelline: maybe she’s born with it. Maybe it’s maybelline (Maybelline: maybe she was born with it. Maybe it’s maybelline)

One of the most famous slogans around the world. Introduced in the 1990s, it made women feel extremely confident up until 2016. After all, if any lady needs to use the company's cosmetics, she will turn into a model from the cover of a glossy magazine. In 2016, the slogan was changed to "Make IT Happen", thereby inspiring women to express their understanding of beauty in their own way. But the previous motto is still relevant.

How to write slogans to attract customers, avoiding common mistakes

And a little more about the "magic" words, which were discussed a little earlier. Some of them have been used so often to grab the attention of customers that they are quite "worn out" and no longer cause the intended reaction. It:

• nouns: bliss, aroma, taste, secret, dream, etc .;
• adjectives: flawless, perfect, true, best, etc.

If the slogan you created includes words from both of these groups, the advertising phrase simply will not work. It is difficult to think of an expression more commonplace than "true bliss." On the other hand, such words in combination with fresh and original images will look very appropriate.

Popular and well-known slogans are advertising. Slogans are one of the best ways to influence your customers as the slogans are short and you can easily convey the message through the slogans to your customers. Obviously, creating an attractive and catchy slogan is not an easy task. You need to be outstanding and have superior ingenuity and creativity to create compelling and simple slogans that attract customers and speak volumes about your brand. Thus, in this article, we will show just a few of the best slogans that are popular and loved by everyone.

1. (I’m Lovin ’It), owned by McDonald’s - this current McDonald’s global branding campaign was created by Heye & Partner, a McDonald’s agency (Germany). It was originally launched in German "Ich liebe es" in Munich, Germany on September 2, 2003, later it was launched in Australia on September 21, 2003, in the UK on September 17, 2003, and in the USA on September 29, 2003. Since that time, it has gained popularity, and now it is the slogan that represents the McDonald's company.

2. "(Finger Lickin 'Good), owned by KFC, is KFC's most popular advertising slogan, dating back to 1950. However, there is an interesting story behind this phrase. During a TV commercial featuring Dave Harman (Pete's brother) in the background licking his fingers, a viewer called the channel to complain that someone in the background was licking their fingers, a KFC manager named Ken Harbaugh responded to this: "Well, this is really" lick your fingers "" and later this phrase became the most famous slogan of KFC.

3. (Soon there will be 2 kinds of people, those who use computers and those who use Apples) owned by Apple - This slogan was introduced by Apple in the early 1980s. And she proved it when she launched the iMac in the 90s. It was really so successful that people were incredibly passionate about its appearance, and they loved to both use and buy it, paying a lot more than a regular computer, just because of its appearance.

4. (Have a Break, Have a Kit Kat), owned by Kit Kat - The slogan was introduced in 1958 by Donald Gilles, CEO of JWT Orland, it is their international advertising slogan that they still continue to use.

5. (The pause that refreshes), owned by Coca Cola - The slogan was introduced in 1929 and Archie Lee himself was the one who came up with it. And that made Coca-Cola synonymous with hiatus. However, Coca Cola changed its slogan regularly depending on the regions.

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6. (There are some things money can't buy. For everything else, there’s MasterCard) 1997, owned by MasterCard - This slogan forms the basis of the ongoing MasterCard campaign, which is associated with the slogan “Priceless”, which is a trademark of the company.

7. (The happiest place on Earth), owned by Disneyland since 1960s - Disneyland needs no introduction and their characters have long been popular internationally. Everyone loves them, and the slogan "Happiest Place on Earth" is their property.

8. "We do it all for you"(We do it all for you), a McDonald’s-owned slogan that was used at McDonald’s from 1975 to 1979. They previously used "You deserve a break today" from 1971 to 1975. And after this slogan, since 1979, they began to use: “Nobody can do it like McDonald’s can”.

9. (Connecting People), owned by Nokia, is a slogan used by Nokia to market its mobile phones. It was introduced in 1992 by Nokia. However, frankly, Nokia was synonymous with all mobile devices in some countries, and especially in India, for a number of years in the late 90s and early years of the 21st century as they covered a huge chunk of the mobile industry at the time. but now they face fierce competition.

And yet, they really "brought people together" according to their slogan.

10. (Think small), owned by Volkswagen - This slogan was used by Volkswagen in the 1950s for their signature beetle. It was created by Helmut Crown and is regarded as one of the best advertising campaigns created in the 20th century and has earned the success it deserves.

Do you know about the slogans used in any successful or unique campaign? Then share your information with us in the comments.

How useful is a copywriter?

Samples of world classics do not have to be rewritten word for word. Sometimes a popular saying can give a creative author an interesting idea, give a hint, a message for his own unique idea.

In order to immediately catch a large customer on the Internet and well, it is worth choosing orders for commercial texts. Today they are sold at a bargain price: PR-articles selling texts and one-page sites () and all kinds.

Examples of advertising slogans for different purposes.

• product promotion
• attracting clients
• sales increase
• company presentations
• corporate slogans, corporate motivating speeches, slogans, mottos, etc.

This is a unique handicraft by a creative craftsman, which requires more than just the creation of beautiful and lucrative ideas. Such texts give a good monetary return. And the company to the customer, and the painstaking copywriter.

Note! This is just an article with a few examples. If you want to get professional knowledge and an official certificate confirming your qualifications, sign up for lessons.

Once the modern concept of "slogan" came to us from the language of the ancient Gauls, who lived before the Roman era. It literally meant a battle cry, a call, an important message. Since the end of the 17th century, the concept has revived, it has been successfully used as an advertising tool.

Slogan - should evoke a psychological message, stimulate the subconscious desires of customers, partners, competitors and buyers.

Examples of advertising slogans are basic techniques.

H The more powerful was the response of the clients of the client company, the more effective was the work of the copywriter.

1. Short phrases, minimum words

Only better. (FrancescoDonni clothes)

Simply brilliant (Skoda car)

Naturally AVENT (products for babies and mothers)

Manage dream! (auto concern Toyota)

1. Rhymes, oxymorons, accords, play on words

These levers are used to easily memorize information. It is useful to include humor, metaphors, irony. It is important to find words that will attract attention and evoke strong emotions (fear, resentment, happiness, anticipation, satisfaction, deliverance, pleasure, inspiration, hope, etc.).

Free - "Volvo" (homonyms - consonant words, easy memorability)

Each pair has a pair. Salamander ("couple" evokes romantic feelings, duplicated words are remembered faster)

Nuts - energize your brains (humor, health message)

Wash water before eating! Brita (consonance with a famous proverb, metaphor, humor).

1. Figures and time frames

If there is a number in the ad, it is the first thing that catches the eye. The presence of any digital meaning in a call or headline excites passions, expands the imagination of the buyer. Time or product restrictions (dedline) are also generating increased interest.

Examples of slogans with numerical values:

Rennie. 5 minutes and no heartburn! (quickly)

Today is cheaper than tomorrow! (fear of being late, dream of saving money)

Guaranteed for 10 thousand candies. George Dental Group (nice and long lasting)

Triple protection for the whole family. Aquafresh (impact power)

8 doors for the price of 4! Lada car in Germany (a sense of pleasant economy)

10 years of success - a guarantee of reliability (solid date of achievement)

Maximum possibilities. Maximum freedom. Lexus (unlimited).

1. Questions and controversies

Any question in the article makes the reader feel curious and want to know the answer. The question can leave an understatement, intrigue, a hint of a continuation. Contradictory concepts also attract the attention of the reader (everything ingenious is simple).

Examples of slogans with questions and controversies:

Are you still boiling? Then we go to you! (Tide powder)

Who follows Klinsky? (Beer)

The Snow Queen. Where do you dress?

Do you think I have no taste? (Winston)

Easy Victory over Hard Fat (Fairy) - Phrases Conflict

1. Inducing a sense of pleasure:

Words that are associated with a pleasant taste, smell, a beautiful body, clothes, and surroundings are always effective. Delicate sensations and anticipation of owning something special relaxes the vigilance of the buyer, throwing into the brain portions of serotonin - the hormone of joy and happiness.

Mars. Everything will be covered in chocolate! (Mars candy)

Loreal Paris. After all, you deserve it! (cosmetics L'Oreal)

Buy yourself some OLBI (stocks of the OLBI trading house)

Everyone is delighted with you! And you from Mabillin (Maybeline cosmetics brand)

Pleasure without delay! (car Nissan Almera).

1. Taking advantage, solving the problem

In advertising, expressions and phrases are popular that promise the client something useful - for health, well-being, comfort, happiness, raising children, improving working conditions, for quick learning, getting and acquiring.

Microwave. Vitamins remain (Panasonic)

Milk slice Kinder. Milk for a snack! (Kinder Surprise)

The sick song will be short-lived. Dr. Mom (potions)

Pinosol. Sneeze on a runny nose! (Pinosol drops)

Win with clear advantage. (Audi car).

Rephrase what has already been written before us, put your own meaning, humor, zest and the reader will certainly show a healthy consumer interest in your information!

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