All information on how to open a car dealership. We open a car dealership. Sale of used or new cars

The car market is now going through a period of stability. The demand is moderate. There is no rush or decline in sales. For businessmen who have decided to open a car dealership, this situation is quite favorable.

How profitable is this business?

On the one hand, if the business is properly organized, a car dealership can bring significant profits. True, this only applies to large-format points with equipped parking, car wash, service center, spare parts repair shop. The main income (about 70%) brings exactly after-sales service.

On the other hand, according to experts, the average profitability of a business is about 10%, so the payback period is quite long - 4 years or more. In addition, it is costly. The opening of the most modest car showroom (500 m 2) for the sale of cheap cars implies significant investments (from 15 million rubles). To speak about the profitability of a car dealership with a high degree of unambiguity is possible only with a detailed business plan in hand. Its compilation is mandatory.

Where do you need to register a car dealership?

1 In the tax office. Choose a legal form... For a car dealership it will be an LLC - the form most suitable for working with car manufacturers. We will have to apply the main taxation system for trade (since the entire chain of factory-dealer works with VAT) and a single tax on imputed income for service.

2 In tax it is necessary specify codes OKVED. We recommend that you check all subsections included in the sections:

• 50.10 Trade in motor vehicles;
• 50.20 Tech. maintenance and repair of vehicles;
• 50.3 Trade in automotive parts, assemblies and accessories.

• 65.23.2 Dealer activities

3 Registration in the Pension Fund and in all others extrabudgetary funds

4 In Rospotrebnadzor and Gospozhnadzor

6 Register cash register with the tax office

7 At the local Consumer Market Administration get a certificate in the entry of the dealer company into the commercial register.

8 In Rostest (www.rostest.ru) obtain certificates for certain types of work (in case of parallel opening of a car service).

Which car supplier should you prefer?

This is the main question. The entire car dealership business will be based on working with a specific supplier. It should be borne in mind that when selling machines little-known and inexpensive brands there is no need to hope for a high profitability of the business (manufacturers set a low margin), however, the initial investment in creating a business will be minimal (about 15 million rubles).

When implementing cars of world brands you will have to lay down at least 150 million rubles at the start, and also be prepared for the fact that the manufacturer will dictate his terms of organizing the business at all its stages.

In conditions of strong competition, it is worth thinking about selling brands that are not yet represented on the market in your region. In a large city, they can be quite promising trucks Renault, Man, Volvo.

It is also worth focusing on the paying capacity of the region's population. In small settlements, inexpensive cars will be more in demand (within 10-25 t. $). In cities with a population of over one million, where all the wealthy people of the country mainly buy cars, it makes sense to organize dealerships for the sale of elite brands. You can also enter the auto business from the low-cost segment of cars, and then, gaining experience, go to a dealership of higher class vehicles.

It is imperative to develop a concept for a salon in order to know exactly what it will be: multi-brand, representing one company, selling new cars or used, etc.

How to start working with a car manufacturer and as a car dealer?

1. In order to become a car dealer, the first step is to send request to the official representative of the automaker in Russia. On the website of each representative office there is an address for correspondence with potential business partners. It is to him that you should send a letter of your intention to become a car dealer of this brand.
2. Then you have to fill out formalized questionnairesthat come back. Usually, they contain detailed information about the company and its current activities, the size of investments and the market in a given region, a plan for the location of the proposed salon on the ground with photographs. At this stage, you should have a ready-made business plan on hand, with the content of which you need to familiarize the supplier.
3. Then there is communication by phone with the manager on the development of a dealer network of representative offices. If you can convince him of the expediency of cooperation between your companies, he will come to meet you personally.
4. Based on the results of the visit by the manager of a potential dealer, a decision will be made on further cooperation with him.
5. With a positive decision of the representative office or the importing company, endowed with appropriate powers, the dealer will be offered sign a letter of intent... It will indicate the order of construction, purchase of equipment, purchase of a batch of cars, opening, a sales plan for 1 year, an advertising campaign with specific terms.
6. Then between the manufacturer and the car dealer a dealer contract is signed, which is the legal basis for cooperation between companies. You will have to provide it, as well as the manufacturer's certificate, to car buyers upon request.

Vehicle delivery technologies

Photo of cars arriving at the seaport

For each batch of cars, the dealer concludes an agreement in which the price and delivery conditions are prescribed in detail. The purchase of cars can be carried out at different points:

1) Purchase of a car in the manufacturer's country

In this case, the dealer himself solves all the problems associated with the delivery of cars from the factory to his salon:

1. purchases cars directly from the manufacturer's plant;
2. he insures the transport himself, delivers to the salon and is engaged in customs clearance (for official dealers, such a procedure takes place in a simplified form in 1 or 2 days). The calculation of the customs payment can be done on the resource: www.tks.ru/auto/calc
3. in the car dealership, cars undergo pre-sale training.

If, according to this principle, it is planned to deliver cars from abroad, then you need to create either your own delivery service, or a full-fledged transport company, or rent an auto transporter from other transport companies or car dealers (from $ 2000 per flight).

The carrier must have:

• international license for the carriage of goods;
• certificate of compliance with Euro-2, Euro-3 standards;
• license all-Russian. customs carrier.

2) Purchase of cars from an official Russian importer.

In this case, the issues related to the transportation of cars to Russia, their customs clearance, fall on the shoulders of the importer. This option is the most attractive for newbie dealers, especially in terms of money it is equivalent to the first delivery option.

As for the calculations for a car, the options may be different, but most often manufacturers require Russian dealers 100% payment for shipped cars (Honda, Volkswagen, Audi, Toyota,).

If the manufacturer has an official importer in the Russian market, which has a warehouse common to all dealers, then the latter will provide the goods on terms of a commodity loan (Opel, BMW, Volvo, etc.). The dealer is obliged to distribute the vehicles taken from the general warehouse within a month. If after this period there is still unrealized transport, then the importer charges daily penalties on their value. Anyway, after 3 months, the unsold goods must be bought by the dealer.

Therefore, it is especially important to fulfill the monthly sales plan. For a novice dealer selling premium cars, one should proceed from the number of 250-450 vehicles per year. When selling cheap cars - at least 1000 units per year.

About warehouses, plans and prices

One of the questions that many are interested in concerns how many cars should be in stock. It depends on the manufacturer's brand. If the model range is extensive, then you will have to keep quite a lot of cars in the warehouse. It is desirable that there are twice as many of them as it is predicted to sell in 1 month.

Now for the prices. Each manufacturer sets its own prices. The size of the margin is also dictatedthat the dealer can get (usually from 8 to 20%). To attract customers, a car dealer can reduce prices, but only at the expense of margin.

Usually, when the sales plans are strictly fulfilled, the manufacturer provides the dealer with bonuses... Moreover, it is more important for the supplier to fulfill the model plan. Along with the running car models, the manufacturer often obliges dealers to trade in slow-moving goods.

Where is the car dealership located?

It is important that the place meets the following requirements:

• it was close to the track; it should be convenient to get to it by any means of transport;
• the showcase overlooked the roadway;
• the site must be at least 0.5 hectares.

Which room to choose?

Usually the manufacturing company strictly regulates both the design of the salon and its design: colors, furniture, symbols, etc. However, different accommodation options are worth considering:

• In buildings of old car parks... In Moscow they can be rented for $ 200-500 / sq. m.
• Reconstruction of objects... Moscow rent - from $ 150 / sq. m.
• Construction of single independent auto centers (if we are talking about middle class salons, then construction in Moscow will cost about $ 2.4 million). The construction and equipment of a new building takes about 1.5 years.

Equipment

A typical auto center includes:

• exhibition hall (show-room);
• staff offices;
• area for visitors;
• warehouse for cars;
• spare parts warehouse;
• those. Centre.

The cost of equipment is determined depending on the size of those. center. For example, average tech. station Audi, designed for 25 workers. places cost about 450-500 t. $. In any case, the cost of equipment is strictly regulated by the manufacturer's project, so its selection for a dealer is usually unproblematic.

The car market has stabilized in recent years and car sales are growing steadily. The number of motorists who choose brand new cars from the salon is also growing, preferring them to used cars. This means that today the setting for the opening of a car dealership is quite suitable. So the questions - how to open a car dealership and how profitable such a business is - are quite relevant.

A little about car sales

Surprisingly, the main income of a car dealership is brought not so much by the sale of cars as by their after-sales service (statistics call an impressive figure - up to 70%). For a businessman, this means that the business must be complex: in addition to the car dealership itself, you need a car workshop (service center), a car wash, a spare parts store (preferably with a warehouse) and a car parking lot. Accordingly, when choosing a place and premises for a car dealership, you need to take into account the specifics of the business and look for a room that is spacious enough to accommodate everything you need.

As for the profitability of such a business, unfortunately, it is rather low and, according to experts, is about 10%. What does it mean? The fact that the initial costs of opening a car dealership (which, by the way, are quite serious) will return no earlier than in four to five years. At the same time, the costs for the most modest car dealership will be about 15 million rubles, and if you are planning a large-scale business and the sale of expensive cars, then even more.

Therefore, before starting a business, you need to think a few times, calculate everything thoughtfully and draw up a detailed business plan (better - together with a specialist).

Car dealership registration

If you nevertheless decide to open such an expensive business, you will have to start it from the same thing as any other - from finding a suitable place and state registration. The procedure will be approximately as follows:

1. You need to find a place and premises for a car dealership and conclude a lease with the owner.
2. Go through state registration with the tax authority, having previously selected the organizational and legal form of your business. The most optimal option in this case is LLC with the UTII tax system (since all auto suppliers work with VAT).
3. Select OKVED codes: 50.10 Trade in motor vehicles; 50.20 Tech. maintenance and repair of vehicles; 50.3 Trade in automotive parts, assemblies and accessories and 65.23.2 Dealers activities.
4. Open a bank account, purchase a cash register and register it with a tax authority.
5. Register with the Pension Fund.
6. Obtain approval from Rospotrebnadzor and State Fire Inspection.
7. Obtain a certificate of registration as a dealer in the local Consumer Market Administration's trade register.
8. Obtain Rostest certificates for certain types of services (they will be required for those who open a service center and a repair shop at the salon).

Place for car dealership

You need to choose a place for a car dealership with all the care that you are only capable of: after all, it is a good (or not so) location that will play a huge role in the success (or failure) of this grandiose enterprise. And since failure will be expensive, you should pay close attention to the area where you plan to settle.

• the car dealership should be located close to the highway and have a convenient access;
• a plot of at least 0.5 hectares will be required;
• the showcase of the showroom (exhibition hall) should demonstrate in all its glory the assortment of the salon to everyone passing and passing by.

Of course, it is possible to build a new car dealership (and if you can afford it, this will be the best solution), but first, you should consider, for example, premises of old car parks that can be reconstructed as possible options (rent there will be cheaper).

As for the corporate identity of a car dealership, then when registering a dealership, you will have to use the corporate identity of the manufacturer (as a rule, this is closely followed by the corresponding departments of auto concerns).

The showroom must have:

• the showroom itself;
• zone for clients;
• product warehouse;
• spare parts warehouse;
• service center (workshops);
• staff offices.

How to become a dealer?

It is clear: in order to sell cars, getting them directly from the manufacturer and bypassing dealers (this is the only way to talk about real profit), you will have to become a dealer of the manufacturer. How to do it? So, step by step instructions for potential dealers:

• First, you need to submit a request to the official representative of the manufacturer (this can be done through the website of the carmaker, where there is always an opportunity to contact potential partners), informing the manufacturer about your intention to become its dealer.
• In response to such a request, as a rule, the manufacturer sends special questionnaires that must be filled out and sent to the manufacturer. They contain information about your company, its activities, investments in the market, the plan and location of your future salon (preferably with photographs and a business plan of the car dealership).
• If the manufacturer is impressed by your documents, there will be a preliminary conversation with the company manager by phone. Here your task is to convince him of the advisability of cooperation.
• If the telephone conversations are successful, the manager will come to the place and inspect the premises and territory of the future car dealership, and then he will make a decision: whether or not you will be a dealer of the company.
• If the issue is positive, you will be asked to sign a letter of intent, which will outline a plan for further activities for the year ahead: from the construction of the salon, the purchase of equipment for it, the supply of cars to the sales plan and an advertising campaign.
• After that, the dealer contract itself is concluded, which is the basis for work and cooperation. You will provide this legal document, along with the manufacturer's certificate, to buyers upon their request.

Of course, there are car dealerships that sell cars of only one brand and also specialize in servicing cars of only one manufacturer.

But for a successful business and expanding the range, it is better to be a dealer of several car manufacturers. Then you will be able to offer potential customers a much larger selection of products from different concerns and in different price categories.

And expanding the range is always good for business. In addition, the conclusion of each subsequent dealership agreement will be much easier than the first, since having an already operating car dealership, you will be attractive as an official representative for most manufacturers.

Car supply

So, the salon is almost ready, all that remains is to place the goods there - cars. This can be done in two ways:

• buy a car in the country of the manufacturer (then all the hassle of delivering goods falls on the shoulders of the dealer himself, who must purchase a car at the factory, insure it, deliver it to the salon, take all the necessary measures for customs clearance of the car and organize pre-sale preparation);
• purchase a car through a domestic representative of the manufacturer (in this case, the delivery is handled by a representative of the manufacturing company, and this is the most preferable option for young car dealerships without work experience).

In the first case, you will have to organize your own delivery service or conclude an agreement with a suitable transport company that has an international license for the carriage of goods and a license of an all-Russian customs carrier. Well, if we talk about the cost of different delivery options, then it is about the same. And for the shipped cars, for the most part, you will have to immediately pay the full cost.

When will the initial investment return?

Everyone understands that opening a car dealership from scratch is a rather costly event that will not bring immediate profit. A return on investment can be expected after about four years of successful operations. And this means that by investing in your own car dealership, you are making a long-term investment and you need to prepare yourself for the fact that you will have to constantly monitor the market situation, conclude contracts with manufacturers and fight against increasing competition. This is the only way to expect profit and profitability of such a business.

OOO "MMS Rus", the official importer and exclusive distributor of Mitsubishi cars in Russia, is currently planning to expand its dealer network in the Russian Federation.

You can fill out a dealer candidate questionnaire and provide a set of necessary documents. The dealer network development team will carefully analyze your application. If you are interested in implementing a project in your region, our specialist will contact you to clarify further actions.

Dealership requirements:

The car dealership of the dealership must comply with the concept of "Sales, Service, Parts", that is, have a showroom, a service area with a direct acceptance area and a body repair area, and a spare parts warehouse. In exceptional cases, upon written agreement with the Distributor, the service area and the showroom may be located in different buildings, and body repairs may be carried out by a third party.

The showroom area of \u200b\u200bthe dealership must be at least 70 sq. M. for 1 model of the current Mitsubishi Motors lineup in Russia, with at least 300 sq.m. All vehicles supplied by the Distributor must be displayed in the showroom.

The dealership showroom should include the following areas:

• The reception area, with an installed reception desk, equipped with all the necessary communication means (a computer connected to the local network and the Internet, a telephone), chairs for reception staff, a decorative “Image Wall” with the Mitsubishi logo located behind the reception desk, made in accordance with Brand Book;
• Exhibition car area with separate areas for off-road vehicles / pickup trucks.
• Service acceptance area, with a monitor of customer records for the current date, as well as a separate auto acceptance area in the locksmith area;
• An area for the sale of spare parts and accessories, equipped with cabinets and open display cases for a visual demonstration of products to customers;
• A waiting area for customers, equipped with a sofa, a coffee table with constantly updated thematic press, a TV constantly broadcasting TV programs during the opening hours of the dealership, as well as having a channel for viewing the situation in the locksmith repair area and the status of work performed, a cooler, vending machines selling hot and cold drinks and snacks, with a dealership selling more than 300 cars a year for new cars - a cafeteria for customers. Customers waiting for repair more than 2 hours should be provided with free hot or cold drinks and snacks. There must be a working free wireless Internet in the waiting area;
• Children's play area, including a table and chairs, an easel, a kit for drawing, coloring and other children's literature.
• A customer toilet, kept clean and in good condition, equipped with a soap dispenser, an electric dryer or paper towels, an automatic air freshener, and hooks for clothes and bags.

If you are interested in obtaining the status of an official dealer, you need to fill out a dealership candidate form and provide a set of necessary documents. Documents must be sent electronically by e-mail to addresses [email protected] , or through a file exchange system on the Internet or on electronic media.

List of cities in which the opening of new Mitsubishi Motors dealers is being considered:

Russian Federation:

• astrakhan
• blagoveshchensk
• bryansk
• yekaterinburg city
• irkutsk
• kazan
• krasnoyarsk
• nizhny Novgorod
• novosibirsk city
• omsk
• sochi
• sterlitamak
• ulan-Ude
• yakutsk
• Yamalo-Nenets Autonomous District

After receiving a completed questionnaire and a full set of necessary documents, we will definitely contact you to discuss the procedure for further interaction.

For all questions, please contact:

Maxim Alyoshin -Director of Corporate Strategy and After Sales Service Department

Andrey Cheremisin - Dealer Network Development Manager

Lack of knowledge, experience - these are the first difficulties that a beginner overcomes when deciding to open a car dealership. This article will reveal the main tasks and answers to the question "How to open a car dealership".

Looking ahead, we immediately note that the opportunity to increase the volume of sales will provide you with a parallel trade in car accessories, additional equipment and high quality customer service. And remember that the rapid pursuit of high profits is a way to get profit today, but tomorrow or in six months your clientele will disappear like a soap bubble.

How to open a car dealership from scratch

So, consider the information on how to open a car dealership, what you need to open from scratch.

When opening a car dealership, you need to decide which model or models of car you will trade, to determine which dealer network your "brainchild" will be. You will definitely need to draw up a business plan for opening a car dealership and gradually implement it into the foundation of your business. At this stage, you should negotiate with the manufacturers of your future auto goods, outline the circle of partners-suppliers, make them believe in the viability of your future car dealership, in order to supply a car under a trade credit. The terms of such delivery and contact information about the car manufacturing companies can be collected on the Internet.

How to become a car dealer

If there is no dealer of a certain car brand in your city yet, luck has kissed you!

The manufacturer will agree to represent its lineup in your showroom, but nevertheless, it will take an interest in whether you have experience in the auto trade. As a result of such negotiations, they can tell you exactly where it is better to organize a car dealership geographically, that there is already an effective step towards the establishment of an auto business.

Now it is necessary to correct the previously drawn up plan for opening a car dealership, take into account the conditions for participation of partners in it and provide it in finished form to the manufacturer. It is important to argue with numbers for the manufacturer the achievability of the desired result of the dealership.

Location

Geographically, it is more expedient to organize a car dealership near the highway, with the display windows opening onto the roadway. This is an advertising moment, contributing to the promotion of the auto business, given its specifics. It is necessary to rent a building with such placement parameters; if it fails, it is better to start building a new building for a car dealership.

The arrangement of the car dealership in a modern style will help attract buyers and stimulate them to buy. Inside, the premises must be divided into special zones, equipping a showroom, office, service center, warehouse for picking spare parts and leave a prominent place to accommodate a representative of one of the banks. An additional service of your car dealership is the convenience of obtaining an instant loan for the purchase of a car.

The arrangement of the showroom provides for taking into account the requirements of a specific manufacturer, using its trademark symbols, corporate color design and placement of advertising materials.

Cost and profit

According to experts from the magazine Svoy Biznes (SB # 11 (40)), the initial investment for opening a car dealership from scratch, according to preliminary estimates, is about $ 2.65 million.

The figure consists of the costs of building a car dealership, launching it and working capital invested in the inventory of a two-week turnover. It should be noted that the share of working capital in this figure is only $ 150-750 thousand.

The percentage of net profit in the ratio of gross revenue and expenses of a typical auto center is about 2%. The analysis of the components of the financial activities of the car dealership is given in the magazine "Svoy business"

• Take as a base the annual gross income - 100.00%;
• Expenses for the year are also 98.00%.

Including car dealership expenses by cost item:

1) The cost of purchasing cars from an official distributor - 92.00%;

2) The cost of purchasing accessories and spare parts - 2.00%;

3) Salary of working personnel - 0.60%;

4) Expenses for technical support of activities - 1.00%;

6) Payment of taxes (VAT, income tax, social tax) to the budget - 2.00%.

And 2.00% of the net profit remains.

The calculation of the deferred payment provided by the manufacturer should be secured by the presence of its own circulating money in the amount of at least $ 200 thousand.

Staff

The professionalism of the personnel working in the car dealership will play a fundamental role in the promotion of the auto business. Politeness in dealing with clients, the ability to listen to wishes and requirements, and then not intrusively offer the goods of the car dealership and convince the client that this is exactly what he is looking for, not every manager or hall administrator can. It is difficult and time consuming to find personnel.

We recommend that you enter the position of HR Director. He will professionally solve the issue of recruiting personnel to work in your car dealership, set certain standards for communication with clients in the car dealership. In the working mode, it will strictly monitor the implementation of the accepted rules.

The success of car sales will ensure that marketing research is carried out or ordered. Studying the aspect of the business environment, the presence of competitors in the auto sales market, will help you in finding potential investors, competent orientation in the economy dictated by the auto sales market. Knowledge of economic and technical trends, as well as financial analysis represented by your business, industry, will give a positive result to the sales progress of an organized car dealership.

From the first steps taken, you should take care of establishing the company's image, laying down the basic principles of the enterprise, training personnel, orienting them towards the ability to find an adequate way out of the current non-standard situation. The prompt response of technical staff to minor repairs that take place in the pre-sale preparation of the car also affects the client's decision to come to your car dealership.

The quality of service guarantees the attraction of clients to your car dealership.

Car dealership advertisement

The effectiveness of a wide advertising campaign for your company is undeniable.

One of the most common options for advertising a car dealership is an article in a free city regional or district newspaper. Publicly available information about location coordinates, indication of a flexible system of discounts, democratic prices, will attract the attention of a wide audience of potential buyers.

The effectiveness of the periodical car sales promotions in the car dealership was noted, it is advisable to inform about them by organizing the mailing of booklets, leaflets, offering the person who made the purchase a free additional service. For example, a free first gas station, a purchased car or an oil change.

The size of the cost part of these activities will pay off and bring profit to your business.

Outcome

Drawing a conclusion from the above, let us give you an analogy of the council of the president of the network of car dealerships and technical centers "Inkom-Lada", which was published in the "Business Journal". The essence of the advice is as follows: only by adhering to the basic principles of having long-term goals and perseverance in achieving them, you can achieve increased profitability in the automotive business and open a successful car dealership from scratch.

Prepared based on material www.openbusiness.ru , by Tatiana Nikitina.

Who is a dealer. Why becoming a dealer is a great start for aspiring entrepreneurs. Is it possible to become a dealer without investment. Where to look for employers.

A dealer is a natural or legal person who carries out retail sale of goods purchased in bulk from a manufacturer or distributor. Selling a finished product is the most common business in the world. It requires a small investment, usually paying off in a short time. Many successful businessmen today with large capital began by representing the interests of another large company. Therefore, aspiring entrepreneurs wonder what needs to be done to become a dealer.

What to do to become a dealer

Getting started isn't that hard. If you decide to try yourself in this area, answer the questions:

• What product will you be selling?
• Where will you get this product?
• What trading method will you use to sell the product (retail outlet, pavilion, warehouse, online store)?
• How much money are you willing and able to invest?
• Who will you sell my chosen product to?
• What form of cooperation with a manufacturer or supplier are you interested in?

After you have roughly decided on the product, the form of cooperation with the employing company and the method of implementation, you can start looking for a company that suits your wishes.

Finding a company-employer

Companies are interested in selling their goods through dealers, as this takes less money and resources than creating their own retail network. There are many offers of cooperation, so in most cases there are no problems with finding and choosing a company-employer. It is more difficult to convince company representatives that you will sell their goods. Often a company producing a product has a list of ready-made requirements for its dealer. These include the experience of successfully selling various products in retail chains. However, if you are convincing in the interview and show yourself to be an adequate partner, then it is quite possible that your candidacy will suit the manufacturer.

Moreover, not all companies choose their dealers. Many manufacturers sell a trial batch of goods to everyone, and the better a dealer sells units of goods, the more discounts and bonuses they receive.

We register activities

In order to carry out trading activities, you must register with the tax authorities. Most start-up entrepreneurs register as individual entrepreneurs, as it is easier. However, it should be remembered that both the registration of an individual entrepreneur and the registration of a legal entity have their own advantages and disadvantages. To summarize, an individual (individual entrepreneur) is personally responsible for his debt obligations by personal property, and also cannot share a share in a business with his partner. There are much more requirements for a legal entity (for example, the presence of authorized capital, a complex system for withdrawing profits, etc.), but at the same time they are taken more seriously and cooperate more willingly. In addition, when creating a legal entity, you can divide the shares of the business between partners.

If you want to be a dealer, you need to discuss the business registration form with your partner. But in most cases, an individual entrepreneur will be enough for you.

Dealer certificate - a document that confirms your right to sell products of a certain manufacturer, and also serves as a quality guarantee from the supplier company for the end consumer

We are looking for clients to sell goods

The most important part of any business is customers. Therefore, a lot of attention should be paid to finding and attracting buyers. If you are selling goods from a well-known manufacturer, then for successful sales it is important to choose a place for a store or to correctly set up SEO when it comes to online sales. If the product is not so well-known, then it is worth investing in its promotion. Therefore, immediately ask yourself a question: can I convince the buyer that he needs the product? How will I do it?

Many successful small merchandise reselling businesses started out precisely with the entrepreneur acquiring customers. My friend has her own orthopedic pillow store. She started her business not from finding suppliers, not from registering an individual entrepreneur and not from opening a store. She made a joint purchase for her large family at a wholesale price from a warehouse, but in the end, due to the move, she was forced to sell the pillows. An acquaintance wrote the price in the announcement of the sale not wholesale, but retail. The pillows sold surprisingly quickly, and she was glad she got rid of them so easily and even profitably. As a result, they began to recommend her to friends as a person from whom you can buy high-quality pillows, calls and messages rained down on her. After that, she decided to buy another batch of pillows for sale, and about six months later she opened her own retail warehouse store.

Warehouse store is a fairly common business format for novice dealers

How much money do you need to invest

Dealers, especially beginners, often wonder how much to invest in a business and what exactly to invest in, as well as whether it is possible to become a dealer without investment.

In any case, you have to invest. But the amount of investment will depend on your ability to negotiate with the supplier and the terms on which you cooperate. By saving on some points, you can minimize your investment, thus reducing the risks.

To understand what you can save on, consider where the dealer invests:

• for the purchase of goods (directly payment for the goods);
• storage and transportation of goods (rent of a warehouse, trading floor, payment for cooperation with a transport company);
• advertising and sales costs.

If you are good at negotiating, it makes sense to save money on the first point by agreeing with the supplier to purchase goods for sale. That is, first you sell the product, and only then you pay for it. But this option has its own risks and is also less profitable, since the price for goods for sale is usually higher.

Large suppliers often help their dealers in market promotion, advertising and marketing, providing their own experience, but the organization of the actions is usually taken over by the dealer

If you want to try yourself in the role of a dealer, but are not yet ready to invest your own funds, you can try a "demo" version of this activity by working as a regional hired employee (for example, a sales representative) of the company whose products you are interested in promoting. So you will gain the experience necessary for the start and, if it is successful, you will earn without your own investments. But the income with this way of earning will be significantly lower, as well as the risks.

Where can the dealer look for employers

It is very easy to find a supplier or employer nowadays. There are many resources on the Internet for finding partners. The most famous of them are:

1. "Producers of Russia" - on this site all Russian manufacturers can leave a request to find their dealer, and dealers can find an application and contact the supplier. All products are conveniently divided into categories, which greatly facilitates the search for the necessary and interesting.
2. "Suppliers.ru" - this resource was created to ensure communication between suppliers and buyers. Here you can also easily find the product and supplier you need. Moreover, it can be both a manufacturer and a distributor (a person who purchases large wholesale goods from the manufacturer and sells in smaller lots to dealers).
3. "I am a dealer" is not only an extensive catalog of dealer offers, but also informational assistance to novice dealers, here you can read the latest news in the business world, as well as find a lot of useful information.

Using these and other resources, study the market offers and choose the partners you are interested in.

How to become a successful dealer

To become a successful dealer, you need to constantly develop yourself and your business. This is an increase in customer flow, and an improvement in the design of a business, and a pumping of personal qualities, and the search for more qualified personnel.

Sell \u200b\u200ba product in demand

In order to successfully sell a product, you need a demand for it. If you are trying to sell a sled in Thailand, then most likely, no matter how talented you are a seller, you are unlikely to succeed in this venture. The time when anything could be sold is long gone. People are wary of new offers and products, as well as intrusive ads.

Build your customer base and constantly expand it

The dense customer flow ensures good profits and dealership success. Therefore, it is important to build and maintain a customer base. For this you need:

1. Analyze the market. Where do your clients spend their time? What are they buying? What need will your product satisfy?
2. Collect customer contacts. To offer a product to a customer, it is important to know how to contact them. There are different ways to collect contact information about your prospect. These are both online databases, which are collected by parsing (if the sale is carried out on social networks), and offline databases for working over the phone. If you plan to sell goods through a store, then you can issue accumulative cards to customers indicating their contact information, so that later they can inform about discounts and bonuses.

Appreciate loyal customers

It is important to recognize regular customers by sight, provide them with bonuses and create loyalty programs. If customers see your good attitude and unique approach, they will come back to you again and again, as well as recommend to their friends, which will ensure constant sales and even expand the base through positive reviews.

Create a positive image

In order to sell your or someone else's product well, it is important to make a positive impression on people. This is both an attractive appearance, and a manner of communication, and the ability to negotiate, respectfully treating the interlocutor and showing moderate persistence in the presentation of their ideas. It is important to be able to convey information not only verbally, but also non-verbally. Gestures, voice, manner of communication, look can also affect the impression of you and, accordingly, the decision to cooperate. Therefore, you need to create an image of a successful person who knows what to do and who can be trusted.