Raw materials for plastic toys: the main selection criteria. All the best for children: the production of wooden toys How toys are made

When opening the production of children's toys, it is necessary to clearly understand the tasks and measure your own potential. This challenging business involves competition with Chinese manufacturers - leaders in this market segment, as well as with well-known Western firms, distinguished by original models and a wide, constantly updated assortment.

Manufacture of plastic toys

The process of making plastic toys is blowing or casting molten mass into special molds. The products are modeled using software.

In general, simplified terms, the entire technology for the production of toys from plastic can be divided into the following stages: feeding raw materials into a screw machine, crushing and heat treatment, etc.

An alternative manufacturing option is to blow the plastic into a mold that contacts only one surface of the material. The advantages of this method are the reduction in the cost of the product due to the significant reduction in materials.

The production of plastic toys requires the following equipment: automated lines for filling plastics, gluing and stripping products, a plastic melting machine, an automated refrigerator line, and equipment for decorating finished products.

The total cost of all equipment for the production of plastic products with a minimum configuration is in the range of 1.5-2 million rubles. The purchase of raw materials, which includes the purchase of plastics, dyes and decorative elements, will require about 1 million rubles from the manufacturer.

The recommended workshop area for the manufacture of plastic toys is in the range from 40 to 150 sq. meters. At the same time, almost any room is suitable, the dimensions of which must be calculated depending on the planned production volumes and the installation of the corresponding equipment.

But for storage facilities, much more space is needed. For an optimal location, an industrial zone or the outskirts of a settlement is suitable. Storing raw materials requires a dry, heated and ventilated area.

A prerequisite for business is the issuance of an appropriate production permit from local authorities, fire inspection and sanitary and epidemiological station For the manufacture of toys must be used environmentally friendly material - polypropylene. Products must have sanitary and epidemiological conclusions and certificates.

A plastic toy factory should have a design department. The tasks of this division are computer-aided design and product development.

The minimum total cost of organizing and opening its own production of plastic toys for children is about 5 million rubles. The approximate payback period is 2 years.

Manufacture of rubber toys for children

For the production of the bulk of domestic rubber toys, plastisol is used. This modern material is a thermosetting polymer based on polyvinyl chloride. The uncolored liquid mass of the substance resembles sour cream in consistency and color. The color of the material is given by an organic dye.

As a result of high-temperature heat treatment, plastisol, being in a mold, acquires new properties identical to soft rubber. This production method is called rotational formatting. The required amount of the substance is poured into a hermetically sealed metal mold that rotates in a heated oven. Then the thickened plastisol is cooled in a special chamber.

At the final stage, the product is removed from the mold, painted with a brush or airbrush and packed in a silicone bag or plastic bag. Finished toys should be stored in dry, clean and well-ventilated warehouses. At the same time, the products should not be exposed to direct sunlight, dirt and dust.

Starting a rubber toy business will require equipment that includes molding and injection molding machines, calender, rollers, ovens, mixer and press. 10-15 workers, as well as designers and constructors should be involved in maintenance of production. The company receives a stable profit approximately 3 years after its launch.

The production of toys for children is a dynamically developing business. If you optimize the technological process taking into account the demand for the product, build the correct system for the promotion and sale of products, then it is quite possible, even without huge investments, to succeed in this matter.

Production of plastic products: characteristics of plastic + material classification + market analysis + opening instructions + room requirements + 3 types of raw materials + 10 suppliers + technological process features + equipment + product sales + start-up investments.

Experts consider the production of plastic products to be one of the priority business areas. It has great potential and prospects, since Russian enterprises do not fully provide the country with finished products.

Basically, plastic goods are bought from the Middle Kingdom or Europe. Based on this, the question arises: does it make sense to open an enterprise for the manufacture of items from this material or not? How much money do you need? What organizational issues will have to be addressed?

Let's figure it out in order.

What do you need to know to carry out the production of plastic products?

First you need to understand what an entrepreneur will have to deal with if he decides to manufacture plastic products.

Before delving into the technology, the assortment, you should get acquainted with the subject of labor, i.e. with plastic mass.

Plastic (plastic) Is a material that is created using natural or synthetic polymers. What is remarkable about plastic is that it can retain its predetermined dimensions and shape after cooling.

Fillers, pigments, inorganic fibers and other components can be added to the polymer for various purposes in the production of plastic materials. Therefore, plastic for the most part is a multi-component mixture.

Such products are widely used in all areas.

Substances from plastics are not famous for their high density and strength. Heating, compression has a destructive effect on him. But the material also has many positive properties. For example, it has low thermal and electrical conductivity. Also, plastic products are not afraid of moisture.

The following properties of plastic are also distinguished:

• a light weight;
• resistance to strong acids, corrosion;
• malleability to processing;
• low cost;
• frost resistance;
• insensitivity to shock.

The plastic substance can be of various types. It is classified depending on the composition, application, binder.

An entrepreneur whose production is somehow connected with plastic should know that its waste does not decompose over time. Therefore, large volumes of landfills are formed on Earth.

Due to plastic waste, there are 5 garbage spots in the oceans, which poses a threat to the environment as a whole. Due to the mass production of plastic items, nature, marine animals and those that live on land die.

Plastic products are also a threat to human health. In the production process, poisonous gases are emitted, which can spread over long distances and fall off in the form of precipitation, thereby harming vegetation, polluting water and soil.

When engaged in the production of plastics, an entrepreneur must
control the content of vinyl chloride in the air above the plant.

Before the products are introduced into the industry, food industry, medicine, an examination is carried out regarding the composition of toxic substances.

If possible, the manufacturer should either label them so that consumers do not dispose of plastic products by incineration.

1. What kind of plastic products can you manufacture?

The number of products made of plastic substances is very large today. There is a huge variety of their types - of various shapes, sizes, capacity and purpose.

Plastics are widely used in the automotive industry. This allows for comfort, weight and even fuel savings, reduced noise, increased safety and service life, and lower operating costs.

You can find up to 100 kg of plastic parts in a car! In addition to the automotive industry, the production of plastic products is beneficial for modern architecture and construction, medicine. In general, for almost all industries.

Plastic products serve as the basis for the manufacture of stretch ceilings, pipes, floor coverings, window profiles, electrical tape, tarpaulins.

Also, plastic is needed to create:

• bottles,
• packaging,
• lids,
• blisters,
• oilcloth,
• detergents,
• packages,
• dishes,
• children's toys,
• furniture,
• spare parts.

Most of the items for the garden and home, consumer goods are plastic products (buckets, scoops, trash cans, toiletries).

That's not all. You can set up production:

• pet supplies (trays, portable baskets for dogs and cats, bowls);
• cans, basins;
• packing handles;
• fan heaters, housings for equipment;
• pumps, bottles;
• food containers, dish dryers;
• flowerpots, flower pots;
• cutting boards and other kitchen paraphernalia.

As you can see, the choice is huge. If the products are metallized during production, the list of products will be even larger.

2. Is it worth opening the production of plastic products?

The domestic market for plastic products is developing, and this is facilitated by:

1. Active policy of import substitution.
2. Expansion of the "range" of polymers.
3. Availability of capacities.

But there are also factors that hinder the development of the industry. So, the production of plastic products is subject to a considerable tax, equipment and raw materials are expensive, the market is oligopoly, and there is a shortage of Russian-made polymers.

Over the past years, there has been a positive growth trend in the production of plastic materials:

More than 5 million tons of plastics are produced annually. Compared to Europe, Russia consumes 6 times less plastic products. One person accounts for at least 42 kg.

Polymer production increased by 37% and consumption by 6%, while imports decreased by 25%. The market for products from plastic raw materials contracted by 5.7% - specifically for pipes and films.

This industry employs over 200 thousand workers, more than 6.5 thousand companies are engaged in production. The output per person is less than 26 tons.

The main areas of application of plastic materials in Russia are:

• packaging,
• construction,
• automotive industry.

There are more than 1.4 thousand especially large enterprises producing plastic products, with. They provide the country with 1.6 million tons of products. Their list includes Polyplastic, Kopeysk Plastics Plant, Lada List, PZPI, Rosturplast, Polymerbyt, Pro Aqua, LPZ.

Medium and small manufacturers include more than 2.5 thousand companies, whose production volumes reach 3 million tons of plastic products.

Namely:

• RFI Alternative (Bashkortostan);
• Maxiplast (Golitsino);
• Mplast (St. Petersburg);
• Plastics St. Petersburg (St. Petersburg);
• Polyplast (Izhevsk);
• Triton Plastic (Moscow);
• NZP (Kemerovo region);
• Polymer (Lipetsk);
• Aelita (Leningrad Region);
• Apal (Togliatti);
• NPPM (Tver region).

Experts give not entirely encouraging forecasts for the production of plastic products:

• Firstly, this is the rise in consumer prices by no less than 14%.
• Second, a 17% decrease in purchasing power is expected.

From this we can conclude that the development of the production of plastic products will restrain the growth of prices for the raw material base, the fall in consumption levels and other factors.

As a result, the volume of the market for plastic products will decrease by 5%. But the situation is not critical. Export and import substitution will become the engine of production.

In order for an entrepreneur to strengthen his position, it is necessary to reduce the cost of plastic products, to strengthen competitive advantages.

Step-by-step instructions for starting a production of plastic products

Let us immediately indicate: the orientation will continue to go to small business.

Anyone who has decided to produce plastic products, analyzed the market, all the pros and cons of polymer production, should write a business plan. No serious enterprise or event is complete without a clear action program that structures all the information necessary in the future and sets the right direction.

To do business legally, you will need official registration, the choice of a tax system. Suitable for a small enterprise for the production of plastic products. OKVED codes are indicated depending on the product being manufactured.

Manufacturing of products is impossible without obtaining permits. Products must be certified. Conclusions will be required from the fire service, SES. You need to get permission from local authorities, Gosnadzorokhrantruda, electricians, gas inspection and heat workers.

If the business owner has the knack, the investment in time and money will be reduced. Usually everything about everything takes up to 3 months. Next, you need to decide on the nomenclature. This will help a detailed study of the market for plastic products.

Research your competitors thoroughly. To choose the right type of plastic products for production, you need to look at what they produce. It will be expedient to manufacture those products that competitors offer on the market in small quantities (if demand outstrips supply).

In the course of the analysis, you will understand: maybe it is worth establishing the production of those plastic products that are not produced at all by domestic enterprises, but also in Europe.

A win-win option would be to produce:

• sheets,
• pipes of different sizes,
• panels,
• disposable tableware,
• containers,
• packaging.

The plastic trays required for packaging chicken meat are also in demand.

Once the production of plastic products is established, increasing profits will become a top priority. It is carried out by improving the technological process, optimizing costs, expanding the range and distribution channels.

Focus on deliveries to other areas and cities.

1) What kind of premises is required for the production of plastic products?

A workshop for the production of plastic products must have standard communications (heating, ventilation, drainage, water supply, electricity). Special requirements apply to those premises where pentane is used in the production process.

When searching for a suitable property, you should select options located in industrial areas. The production of plastic products can also be located on the outskirts of the city, away from residential areas.

The size of the area is from 40 to 200 sq. m. The warehouse needs a large one. The weight of plastic products is small, but it takes up a lot of space. The room must be protected from moisture, dust, drafts and wind. In a dry, heated building, the quality of plastic products will improve as less moisture is adsorbed.

In addition to the areas for the warehouse of finished products and raw materials, the premises should contain:

• bathroom,
• room for working staff and administration.

2) Raw materials used in the production of plastic products.

The choice of raw materials is a very crucial stage in production. Enough effort is needed to find a good supplier with optimal prices and high polymer quality.

If you constantly change contractors and raw materials, the output will not be the same. We will have to retool equipment, re-develop the technology for the production of plastic products.

Usually they acquire polymer granules of heterogeneous composition. Depending on the type of plastic products, a composition of raw materials is selected, because each type of it has its own physical and chemical properties.

The main indicator that you need to pay attention to is the resistance of the plastic to different temperatures.

3 types of raw materials are conventionally divided:

Depending on the purpose of the plastic product, you can use polyvinyl chloride, PE, PET, polycarbonate, APB, polystyrene, etc. Polymers are supplied not only domestically, but also imported.

Previously, the following prices were relevant:

• high-quality polyethylene - from 56 rubles. for 1 kg;
• polypropylene - from 50 rubles.

In addition to the main raw materials, modifying additives and dyes will be required for the production of products.

Among domestic suppliers, supply contracts can be concluded with:

• Stavrolen is one of the largest chemical plants producing more than 400 thousand tons of polymer raw materials using modern technology.
• PoliTer is a company supplying granular polypropylene to the market from Ufaorgsintez and the Turkmenbashi refinery complex.
• Centropolymer is a leading distributor of polymers, additives and colorants.
• NPP Neftekhimiya is an enterprise that produces Rispol (branded polypropylene) and other grades of granular raw materials.
• Tobolsk-Polymer - the third largest polypropylene producer in the world, which synthesizes about 500 thousand tons of material every year.
• Unitrade is a company that arranges supplies of polymer of the required brand and quality for the production of various plastic products.
• Tomskneftekhim is a production site that supplies Russia with more than 30 brands of polypropylene raw materials.
• Koros - specializes in supplying polymer materials, engineering plastics from any country in the world.
• Poliom is a company that produces over 90 brands (180 thousand tons) of material.
• Kartli - organizes complex cargo transportation of polymer and other oil products, purchase by installments is possible.

3) What technology is used for the production of plastic goods?

The choice of technology is influenced by the type of products that the entrepreneur plans to manufacture.

To release bottles, flasks, flasks, they resort to extrusion method... The production of plastic blisters, cups, packages is achieved through vacuum forming... Most often, work is carried out according to the method blowing and casting (toys, bottles, etc.)

But there are other technological methods:

The casting algorithm takes the form:

All ingredients are mixed first. If a homogeneous mass is obtained, a gas under pressure is introduced mechanically by foaming. Gas-filling of the raw material is also carried out by introducing additives into the heated plastic, which lead to boiling at the required speed.

When the mass is brought to the required consistency (the state of flexibility and elasticity), they begin to create a matrix shape. The model is made of aluminum, fiberglass, resins in accordance with the required shape and size of products.

If the production of plastic products will be small-scale, use composite molds; for large-scale production, aluminum dies will do.

Then they move on to education and revision:

4) Equipment of the workshop: equipment for the production of plastic products.

The production process requires special equipment. For this purpose, use separate machines or buy automatic lines.

Depending on the type of plastic products, the technological method, these types of products are acquired.

a) Extruders.

These are machines for the production of profiles for windows, plastic pipes, hoses, sheet films, etc.

Flat-slot aggregates consist of the elements:

b) Injection molding machines.

They are machines that are used in the injection molding of a plastic mixture. With their help, the mass is poured into the matrix, after which it is cooled. This is how piece products are obtained.

About 75% of all plastic products on the planet come from such facilities. Injection molding machines make it possible to manufacture products of complex shape, hollow, multi-colored, reinforced, hybrid.

The structure consists of:

Such equipment for the production of plastic products is expensive and has various innovative solutions. It is of several types.

c) Blow molding machines.

Suitable for companies producing canisters, large bottles, barrels and other large-volume, thin-walled hollow containers. The device heats the plastic material to a certain temperature and then blows it into the desired shape.

d) For PET production.

In order to be engaged in the production of PET containers, it is necessary to purchase injection blow molding units that combine 2 methods, for example, extrusion blow molding machines.

These machines make a variety of plastic products: tanks, buckets, packaging for dairy products, ketchup and sauces, bumpers, toys, bottles.

The production process is controlled by a microprocessor.

The machine tool contains:

e) Thermoforming machines.

A technique designed for the production of products, the raw material of which is a film of various thicknesses. Typically, a thermoforming machine is used in the production of cups, plastic containers.

They can be operated manually or configured automatically / semi-automatically.

There are different types of machines:

• tape,
• single-position,
• rotary, etc.

The main mechanisms are listed above, but additional devices are used to facilitate the production process.

For example:

• loaders, conveyors;
• dryers, mixers;
• crushers, conveyors;
• refrigeration units (chillers), etc.

If you are going to be engaged in the production of small plastic items in small quantities, a mini-machine weighing up to 15 kg would be the best option. Some models even come with a table.

Extrusion lines controlled by special programs can be bought from China. They pay off quickly, are cheaper than European counterparts, uninterrupted in operation, unpretentious in maintenance, and have safety certificates. Productions are also often provided with domestic equipment.

5) Personnel policy at the enterprise for the production of plastic products.

The workshop will require 2-10 workers. The number of employees will be affected by the purchased equipment (if it is an automatic line, fewer people are needed). The scale of production is also an influencing factor.

Be sure to hire a technologist who will be the main link of the staff. Therefore, his salary is higher. In addition, the production of plastic products requires an administrative department, a sales manager, an accountant.

It is also necessary to establish logistics. And for this you need: a driver, handymen for loading and unloading, a vehicle. The duration of one shift is 10 hours.

6) Features of the sale of plastic products: sales and advertising policies.

To sell plastic products, it is better to use all kinds of distribution channels. However, first think about how you will advertise the products. If your budget allows, place your ads on radio, mass media.

Spare some money to create your own website. All serious companies have web resources on the Internet to attract as many customers as possible. This makes it possible to place orders online, which is beneficial for entrepreneurs as well.

Someone needs to be instructed to monitor the content of the site. Therefore, you will have to hire one or two more people who will publish new content, interesting articles on the site, accept and process orders.

Organize the distribution of flyers with the contacts of your plastics business. Products can be offered to various retail outlets, building bases, department stores.

Everything will depend on the type of product. If you plan to be engaged in the production of plastic toys, it is necessary to sell the goods to children's stores. As you expand, include special offers, promotions, etc. in your sales policy. Events.

It is better to work directly with the consumer or through a single-tier distribution channel. If you use tiered distribution channels, the end price will be high for the customer and they will most likely not purchase your products.

When a marketing system is designed in advance, sales problems rarely arise.

Making plastic buckets as a business idea.

How is the technological process carried out?
Description of equipment from China.

7) Start-up investment required for the production of plastic products.

It is impossible to depict an exact financial plan without knowing the nomenclature and production volumes of plastic products. Therefore, here are some excerpts based on real examples.

The profitability can reach 20-30%. The economic benefit is formed depending on the products that are produced, their cost and selling price.

Cost items will be:

• rental and repair of premises;
• communal;
• purchase of raw materials and equipment;
• payroll fund;
• fare;
• tax payments;
• advertising and marketing costs;
• registration costs;
• unforeseen costs.

The equipment can take 1-3 million rubles. For 1 ton of plastic material you will have to pay 60 thousand rubles. Import brands are priced more expensive (80-150 thousand rubles). You also need to take into account the cost of additives (330-450 rubles per 1 kg). At least 300 thousand rubles should be allocated for the salary.

For the production of buckets and similar plastic goods, 3 million rubles will be enough. The organization of the production of plastic toys for children requires an initial investment of about 5 million rubles. For the manufacture of disposable tableware, you need to have from 8 million rubles.

With a competent approach to the organization of production, sales, monthly income should be about 500 thousand rubles. The investment will pay off in 1-2 years.

The production of plastic products should be opened with an adequate assessment of its own capabilities. This intention has undeniable advantages, but also disadvantages. Therefore, before starting such a business, carefully weigh the pros and cons.

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Russian production of plastic toys

In the 2020 catalog, the list contains 20 Russian factories. Companies carry out production and wholesale sales. Prices are up to 70% cheaper than imports. The following brands are popular on the Russian market:

• "Nordplast",
• Stellar,
• Novokuznetsk Plastics Plant,
• JSC "Plastmaster"
• "Ogonyok", etc.

Plastic toys are confidently replacing wooden ones. Children are offered sand sets, functional constructors, models, pyramids, cars, dolls and other play modules and objects. Industrial enterprises are expanding the range of names, modernizing equipment, mastering new technologies and materials.

The production of plastic baby products uses polypropylene, polyethylene, polystyrene. Children's collections of educational games made of plastic are constantly updated. The business is profitable - production in the country is growing annually up to 10%. Products are sold in bulk and through online stores and company websites.

Manufacturers invite dealers, wholesalers and suppliers to cooperate. Addresses, phone numbers are available in the "Contacts" tab. Delivery - Moscow Moscow and region, St. Petersburg, federal regions, CIS. To buy wholesale products, download the price list - contact the manager.

On the Russian market of plastic toys, the share of domestic products is only 13-15%.

Despite the fact that toy manufacturers are constantly improving the quality of their products, expanding their assortments, paying attention to color variety and original design solutions, this is not enough to meet the needs of the domestic market.

Buyers often choose a Western-made toy only because the assortment of foreign companies is constantly being completely updated, while Russian factories from time to time release new models, keeping, in general, the same assortment range.

However, there are more positive trends. For example, in the plastic toy sector, our market has been changing over the past few years. If earlier China was the recognized leader in this segment, now it has been significantly ousted by Russian manufacturers. These days, the battle for market share is between them and Western players.

Over the past five years, igroprom experts have noted the stable growth of the Russian market for plastic toys. Its capacity increases annually by at least 25%. Although this sector is still very far from saturation, the growth will be stable for the next 3-4 years. In percentage terms, the share of post-Soviet manufacturers in the plastic toy market is 20-25%. 35-40% is occupied by Chinese factories and about the same share - by manufacturers from European countries.

For comparison - 3-4 years ago, Chinese plastic toys occupied almost 70% of the Russian market. The reason why the share of domestic manufacturers is growing every year is the improvement in the financial situation of Russian consumers and, accordingly, an increase in demand not for the cheapest, but for high-quality and functional toys.

If we consider the post-Soviet production segment of the plastic toys market, the “balance of power” here looks like this: about 70% belongs to the three largest factories - Nordplast (Russia), Polesie (Belarus) and Stellar (Russia). And 30% remain with smaller enterprises. Given that opening a plastic toy plant is a very expensive venture due to the high cost of equipment and molds, high development costs for new models, etc., there is relatively little competition in this market segment.

Another factor favorable for Russian manufacturers is that foreign companies are trying to transfer their production to China for reasons of economy.

Thus, according to experts, the main competitors of domestic manufacturers are Chinese factories. If a Russian company is able to develop and manufacture a product that is superior in quality, consumer properties and price compared to a Chinese one, it has every chance of gaining a large market share.

The pricing policy of domestic manufacturers of plastic toys deserves special attention. Many doubt that Russian plastic toys can retail cheaper than their Chinese counterparts. But even now, some types of simple toys (for example, sets for playing in a sandbox, transport toys without mechanisms, mosaics) are presented in our stores, mainly by Russian brands. Other product groups also have the potential to compete successfully with imported toys.

When starting your own plastic toy business, try to be more forward-thinking. Perhaps in order to squeeze out Chinese toys, huge investments and far-reaching plans are not required. But in the future, you will face a stronger competitor - Western manufacturers, owners of world famous brands, whose products are of high quality, original models and a large, constantly updated assortment. Their other advantages, which should be immediately adopted, are a well-built system of promotion and sales.

Most Russian manufacturers prefer to produce ordinary durable and reliable plastic toys. The role of the designer in this case is to slightly modify the old model, add new elements and colors. Then a model of the toy is created, which is tested for safety and durability. After that, process engineers make their changes, and you can start production.

But, despite the seeming ease of creating a new toy, the general preparatory stage, from the design drawing to the manufacture of the mold, can take a whole year. True, this toy will be on sale, if buyers like it, it will take a long enough time to recoup all the costs.

Manufacture of plastic toys

The actual process of manufacturing plastic toys consists in casting or blowing the molten mass into specialized molds. The quality of the finished product, as well as its circulation, largely depends on the quality of its manufacture.

Molds for the production of plastic products are modeled using specialized software. The constructor checks that all parameters are set correctly and sends the form to production. A toy mold can consist of a set of standard parts or custom-made surfaces and cavities.

Even the largest Russian manufacturers operating in this segment order molds from abroad. This is due to the fact that most of our companies do not have modern equipment necessary to produce mating mold surfaces of sufficient cleanliness and accuracy. Russian manufacturers do not use the latest technologies that increase the durability of molds.

The introduction of modern methods of design and production of molds requires not only significant investments, but also a complete change in the company's strategy. However, most companies in our country are not yet ready for this.

It is also best to use western-made equipment for casting plastic products. Simplified, the technology for the production of plastic toys can be represented as follows: the raw material enters the screw machine, where it is crushed and heated, and then molded into a mold under pressure.

There is another technology for manufacturing products by blowing plastic. In this case, a special mold is made, which has only one surface in contact with the plastic surface. This technology significantly reduces the consumption of materials and reduces the cost of finished products.

For the production of plastic toys, the following equipment will be required: a plastic melting machine, an automated plastic injection line, automated refrigeration lines, automated gluing lines, an automated stripping line, equipment for art drawing and packaging of finished products.

The total cost of the equipment in the most minimal configuration is 1.5-2 million rubles. About 1 million rubles more. will be needed for the purchase of raw materials - plastics and dyes, as well as decorative elements for the production of toys.

Almost any room of sufficient area (40 - 150 sq.m, depending on equipment and planned production volumes) is suitable for placing production. But warehouses will require more space. It is better to look for premises for equipment and a warehouse away from sleeping areas. The best place is in an industrial area or on the outskirts of a settlement.

Raw materials must be stored in a dry and heated room. Do not forget to also issue the appropriate production permits from local executive authorities, sanitary and epidemiological stations, fire inspection, etc. Plastic toys for children are made from environmentally friendly food grade polypropylene. Your products must have certificates and sanitary and epidemiological conclusions. In addition, production is best certified in accordance with GOST R ISO 9001 “Quality management systems. Requirements ".

In addition to the actual production, a design department is needed to design and develop products in computer-aided design systems. It is difficult to overestimate the importance of the work of the specialists of such a department. Plastic is a unique material that allows you to make any shapes and parts from it. Nevertheless, of the whole variety of plastic products in our country, only the simplest products are produced - machines, scoops, buckets, etc.

Due to the lack of investment, Russian manufacturers of plastic toys produce products that are as cheap as possible. And the market for complex interactive toys is wholly owned by Western manufacturers. There is one more segment promising for investments - the production of large-sized toys and plastic products. There is practically no competition with Western companies in this segment - it is simply unprofitable for them to export such toys to Russia due to high delivery costs. The demand for large children's cars and motorcycles, play slides and houses is growing every year and not only among kindergartens, developmental and play centers and children's complexes.

Many retail buyers purchase plastic slides and sandboxes for furnishing a summer cottage or yard of a private house. Therefore, the demand for this category of goods exists and is quite high, but there are practically no offers.

The total cost of opening its own production of plastic toys for children will amount to 5 million rubles. The approximate payback period is from 1.5-2 years.

A business related to the production of goods for children, with the correct construction of a development strategy, is doomed to success. Every parent will agree that they are not saving on children now, therefore any children's products are successful in the domestic market. If you correctly assess the market size, identify the key factors for the development of the company and develop an original concept, you can build a profitable and quickly payback business for the production of toys.

Market analysis

The monitoring of the domestic toy market is quite controversial. On the one hand, the variety of goods is large and there is clearly no shortage. On the other hand, the share of Russian entrepreneurs in this area is very small - about 15%.

Such firms differ in their specifics - from small individual entrepreneurs who collect toys by hand and sell them via the Internet to large enterprises with a large production base and retail outlets.

The remaining share is accounted for by high-quality but expensive European products and Chinese toys, the latter being the dominant share. According to the survey, many parents want to buy toys from a domestic manufacturer, but do not see what they want on the shelves. The problem of Russian factories is a meager assortment, limited colors and designs, unwillingness to follow the novelties of the children's market.

Another tendency of the Russian market is that consumer demand is gradually shifting from cheap goods to the sphere of high-quality expensive toys due to the growth of living standards and incomes of citizens. No crisis phenomena affect such demand. This should be taken into account when planning your business.

Business building stages

The success of any project depends on planning literacy. To manufacture toys requires a clear business plan, which will include the following:

1. market monitoring, consumer demand research;
2. development of a concept and development strategy;
3. overview of competitors;
4. building a product range, choosing a production technology;
5. selection of premises;
6. purchase of equipment;
7. registration of permits;
8. marketing plan;
9. financial calculations;
10. risks.

Choosing a business direction

To launch a full-scale production with a wide range of products requires an impressive investment. As a rule, one of the directions is chosen at the start:

1. toys made of wood;
2. plastic products.

After choosing a direction, you need to develop an assortment range. Children want to see relevant and bright novelties, their parents - safe and educational toys.

One of the most important organizational points is the development of the sketch design. For this you need:

• decide on the age-old category of your buyers;
• analyze the range of competitors;
• consult with teachers, child psychologists.

Large companies then organize a testing phase in which a small group of 5-10 people as users give their opinion.

Also, large firms are working on creating a corporate identity, some even create books or cartoons. The smaller the company, the narrower its assortment.

Technology selection

The production technology depends on the investments that you are ready to invest in the development of your business. You can make toys:

• with your own hands;
• organize large-scale production.

If you have an idea of \u200b\u200bhow to make various toys that might interest the public, you can organize a business in a small workshop by registering an individual entrepreneur.

This option takes a lot of time to produce one unit, but the resulting product can be safely called the now popular word hand made. Such goods are bought by parents who want to give their child everything unique or as a gift. It is also possible to make toys to order, because a real master can make both Luntik and Fixik.

If you are interested in large-scale production, you must:

1. Premises. It is desirable that it consist of a number of workshops for the process of manufacturing parts, assembling them, storing them, etc.
2. Machine tools for production (drilling, facing, grinding) for the manufacture of wooden toys, molds for casting (for plastic products), sewing machines for soft toys, as well as additional equipment and tools - chisels, planers, etc.
3. Packing material.

Business registration

Even working at home, it is recommended not to delay the registration of permits. For a small workshop, you can open an individual entrepreneur with a simplified form of taxation. OKVED code - 36.50 "Manufacture of games and toys"... If you are planning large-scale production, it is recommended to register a limited liability company.

For the sale of manufactured products, both individuals and retail outlets and networks need certificates confirming quality and safety. To do this, you need to contact the SES authorities for an examination.

If you want to produce toys based on the imagery of famous cartoons or TV series, you need to take a special license from the copyright holders.

Competitor analysis

Main competitors:

1. chinese factories - acceptable or low quality, reasonable prices;
2. western firms - well-known brands that sell a wide range of high quality products, the assortment of which is constantly updated;
3. domestic manufacturers, which are mainly engaged in the production of plastic toys (sand sets, vehicles without mechanisms, etc.).

Sales of products

The main distribution channels for toys are:

1. implementation through retail outlets (shops, supermarkets, stalls, etc.);
2. sale via Internet resources;
3. creating your own store (suitable for large-scale projects).

Financial plan

The level of capital investment depends on the size of the business. For example, 60-100 thousand are enough to organize a small workshop at home. If you are planning to open a large-scale production, the financial costs will be different. Consider an example of organizing a workshop for the production of wooden toys for children:

1. rental of premises - 20,000 rubles;
2. paperwork - 10,000 rubles;
3. purchase of materials, packaging - 80,000 rubles;
4. purchase of equipment - 140,000 rubles;
5. wages to employees - 40,000 rubles;
6. expenses for utilities and transport payments - 10,000 rubles.

As you can see, to open a workshop for the production of toys, investments of 300 thousand rubles are required.