Unrealized business ideas. Unrealized business ideas

Recently, there has been an increased interest among entrepreneurs in developing real business ideas from scratch. This is due to the active development of various startup ideas for business without investment. The profitability of such projects and the payback period depend on their specifics, as well as the demand for this type of service in the market. Which real business idea to choose? How to do it correctly? Read the article.

Idea number 1: Quest studio

Investment amount: from 600 to 3,000,000 rubles

Payback: 2-3 months

from 50 to 120,000 rubles

Suitable for: creative, young businessmen

A business idea for organizing quests on various topics appeared in the USA. The Russian interactive sphere has been developing in this direction for 7 years already. The creation of a quest studio is considered a profitable business and pays off quickly. The most popular quest topics are:

• Horror rooms;
• Extreme Adventures;
• Investigation of crimes;
• Logic puzzles;
• Plots of children's animation and films.

At the initial stage, it is better to purchase one ready-made quest project. To do this, you need to contact a specialized company that develops quests. For 600-800 thousand rubles, you will receive a set of lighting and musical equipment, animated dolls, decorations, and a scent spray system.

Idea # 2: Selling home brewing equipment

Investment amount:from 400 to 800,000 rubles

Payback: 6-10 months

Suitable for: mid-level businessmen with experience in retail

Potential monthly profit: from 40 to 80,000 rubles

In the context of the financial crisis, firms are gaining momentum that sell specialized equipment for making beer or wine at home. This is a real business with an income of 300,000 per month or more, it is optimal not only for large, but also medium-sized cities.

Important! In the future, the assortment is expanded through the sale of accessories, tableware, souvenirs

The advantage of this idea is the ease of implementation. If you do not produce alcoholic beverages yourself, but focus on selling equipment, you will not need to obtain licenses and permits. It is enough to open an IP, and this can be done as easily as possible by entrusting the registration process.

Idea # 3: Greenhouse growing of plants or berry crops

Investment amount:from 200,000 to 600,000 rubles

Payback: 4-8 months

Potential monthly profit: from 100 to 150,000 rubles

Suitable for: gardening enthusiasts, florists, flower growers and decorators

This idea is a real business for a small city with a small investment, since with the right approach it can be implemented with minimal investment. It's worth starting with the organization of a personal backyard farm. If you grow on your own plot, you can avoid control by the tax authorities. To do this, you must provide a document on the ownership or lease of a plot of land. It is issued by a horticultural association or local government.

The next step is the purchase of equipment for the greenhouse, component materials, seedlings. The first consignment of goods is sold through dealers. For self-sales, registration of an individual entrepreneur is required.

Important! The list of additional services for this type of business often includes: landscape design, floristry, growing seedlings

Idea # 4: Mobile cinema

Investment amount: from 900,000 to 1,300,000 rubles

Payback: 5-12 months

Potential monthly profit:from 30 to 90,000 rubles

Suitable for: specialists in the field of programming, people of a creative mind.

A mobile cinema is a real small business idea that can make good money. Entertainment services of this kind are especially popular in localities where there are no large cinemas.

The initial investment will be required to purchase the equipment needed to show 3D films. The complete set of equipment consists of:

• Projector;
• Points;
• Modulator;
• Software;
• Screen;
• Acoustic system.

In addition, you will need a car to transport the cinema installation.

Advantages of a mobile cinema are high demand and the possibility of placement indoors or outdoors.

Idea number 5: Construction and reconstruction of industrial floors

Investment amount: from 1,000,000 to 1,800,000 rubles

Payback: 8-14 months

Potential monthly profit:from 200 to 400,000 rubles

Suitable for: businessmen with experience in construction companies, people of technical specialties

A real business in the construction sector can be organized by implementing the idea of \u200b\u200binstalling, repairing and installing floors in industrial buildings. This type of entrepreneurial activity will require large investments, which in the future will bring a stable income.

The company's concept is based on providing a highly specialized range of services at reasonable prices. The list of the most demanded services includes:

• Design;
• Installation and restoration of concrete, polymer, decorative floors;
• Repair of sports surfaces.

The target audience consists of the owners of parking lots, service stations, shops, offices, factories. In the future, cooperation with government agencies is possible.

Important! In order to reduce risks at the initial stage, it makes sense to purchase a franchise from a company that has already established itself in this area.

Idea number 6: Firm for the production and sale of workwear

Investment amount: from 800,000 to 1,200,000 rubles

Payback: 3-7 months

Potential monthly profit: from 50 to 80,000 rubles

Suitable for: sewing and modeling craftsmen

The specificity of this type of business is that overalls are a popular product. Government agencies and businesses regularly make purchases of clothing, footwear and accessories for their employees. On the other hand, in such a business there are risks associated with high competition.

To open a shop selling workwear successfully, you should immediately rent a room for the sale of goods and storage of products. It is also important to find reliable suppliers. In the future, the company can develop thanks to the opening of a sewing workshop. Selling your own products will bring more income.

Idea # 7: Sand Painting Studio

Investment amount:from 1,200,000 to 1,400,000 rubles

Payback: 8-12 months

Potential monthly profit:from 90 to 140,000 rubles

Suitable for: creative people, designers, artists

The sand painting studio is a new trend in the entertainment industry. Such studios are in demand among couples and children of different ages. Sand painting is one of the types of anti-stress therapy, so this type of creativity is also used in work teams.

To create a medium-sized studio you will need:

• A room with a separate entrance;
• A set of equipment (tables with lighting, software);
• Materials (quartz sand of different colors).

The main problem when organizing a studio arises at the stage of personnel search, since it is difficult to find artists in the field of sand art. It makes sense to open a studio and wait for a quick payback if there is an opportunity to hire several professionals.

Comparative table of indicators

A real business with small investments is impossible without an objective assessment of risks and their capabilities. The table shows the main indicators of business ideas that will help you make your choice.

Three months of accounting, personnel records and legal support for FREE. Hurry up, the offer is limited.

During the summer, when the heat is incredible outside, everyone is looking for a way to cool off. One of them is ice cream, which is sold on almost every corner during this period. Ice cream outlets during the summer appear in cities and towns, like the notorious mushrooms after rain. Of course, such a business is seasonal, but it can be enough [...]

In Russia, many business niches remain unoccupied. At the beginning of the year, we propose to try on our reality three business ideas that are successfully working in other countries, on the example of Holland, a country famous for its innovations and non-standard approaches. All the ideas are production ones, there seems to be enough startups in the field of mobile technologies in Russia.

Mushrooms on coffee grounds

This method of growing mushrooms according to the Blue Economy website has been practiced in developing countries for many years, and in the West, the technology was first tested in 2009 by two students at the University of Berkeley. Now dozens of companies around the world use it.

The first were Chido in Germany and GRO Holland in the Netherlands. The first focused on home production, selling mushroom growing kits at home, the second followed the pattern we describe below.

The idea is simple - mushroom seeds are sown into coffee grounds, which, as it turns out, are ideal for growing them. Business is simple too. For example, the Dutch company RotterZwam, like many others, operates in the following way: entrepreneurs take coffee grounds in many local cafes, which used to simply throw this waste from coffee into the trash. "98.8% of coffee is thrown away during the preparation process," recalls Ian Yongart, co-founder of design Superuse Studios, an ideologist of various processing, telling DP about the coffee and mushroom business.

The coffee grounds are mixed with the spores of oyster mushrooms, which in the wild usually grow on the trunks of dead trees. The mixture is packed in perforated plastic bags and hung in a room with high humidity. Ready oyster mushrooms are sold back to the cafe, from which they took the thick. Some companies go even further and send the used grounds for another use - tulip farmers.

Thus, this business combines two green fashion trends - recycling and local food, and for modern Russia, you can also use the boring term import substitution.

For her project, RotterZwam, by the way, rented the Tropicana water park in Rotterdam, which had been in disrepair and had been abandoned for several years, for a penny. As a result, the company expanded so much that it plans to reopen the water park while continuing to grow mushrooms.

Recycling everything

The aforementioned architecture and design company Superuse Studios is committed to recycling and reusing everything. For example, the studio negotiates with airlines and uses old airplane seats in new fashionable cinemas, and portholes with part of the side paneling serve as walls. "But now we are walking on the floor, and these are actually the tabletops of the tables of a bankrupt bank," says Jan Yongart, showing the multifunctional complex. Redevelopment project of the former Institute of Photography, WORM RE-) CREATE in Rotterham.

Another example is the use of wind turbines, of which there are thousands in the Netherlands, and hundreds of them deteriorate every year. One such Superuse windmill was used to make a playground.

According to Jan Yongart, at first it was a little difficult to negotiate with large corporations and the state, but soon things went smoothly. Moreover, many corporations pay a lot of money for the bulkhead of their waste, things they already do not need, and when they are offered to take out the "garbage" for free, they are only happy. Some goods for processing, however, come at a price. Superuse usually acts as an intermediary between those who get rid of things and those who use them, so the company almost never spends on storage, and the cost of transportation is usually included in its services.

For Russia, such cooperation with huge corporations sounds fantastic so far, but one must start sometime.

We are being followed

Dutch urbanist Michel Van Irsel spoke about this idea during the autumn Urban Week. In Amsterdam, the manufacture of bags is developing, from a material that blocks the phone signal. That is, putting your smartphone in such a bag, you can fully relax - no one will be able to call you, Wi-Fi networks are also not penetrated by thin technological material. Such items, according to Michel Van Irsel, are also popular with those who fear government surveillance. Not only bags and wallets are ordered from the Dutch company, but also tents made of shielding material.

However, these products are also useful for those who want to avoid fraud. The use of Pay wave and Pay pass technologies for bank cards is growing, and hackers have already figured out how to steal money from accounts just by being around. Items made of shielding material will help to avoid such break-ins. Back in late 2014, antivirus maker Norton, together with San Francisco-based Betabrand, introduced jeans and jackets made of signal-blocking fabric.

The technology is also used in other countries - from Europe to Asia. For example, another Dutch company, Holland Shielding Systems BV, has been producing various protective equipment for electronics since 1985, for example, Faraday cages, and now it has kept pace with the times and also makes phone cases. We could not find a similar Russian production.

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Unrealized business ideas

Today, a huge number of sites offer interesting and promising business ideas on their pages. True, most of them are actually not so often implemented in practice, despite all their attractiveness. What is the reason for this paradox? The following factors may lead to unsuccessful implementation of the idea:

• Lack of a leader... For a successful business, one idea is not enough. Here, an important, perhaps even a key role will be played by the human factor. No matter how great a business idea is, it won't work on its own. In order to implement it, you will need an enterprising and responsible leader who can organize the business, and realize all the benefits of the project in reality. If there is no leader who can breathe an idea into life, then, for sure, the business will never begin to bring tangible profits.
• Lack of resources... Any business idea requires specific resources. These include a certain amount of money, the number of employees, the necessary tools. Some of the great business ideas are for a specific area of \u200b\u200bthe city. The idea that works best for big cities may not be appropriate in small cities. In the absence of all the necessary resources, a profitable idea can simply fail when trying to implement it.

Note to the reader:If you need stainless steel fences, you can place an order on the website www.bleskmet.ru. I am sure you will be satisfied with the price-quality ratio!

• Mediocre advertising coverage of the company... It would seem that unusual innovative services should be very popular, but one should not discount the fact that people are conservative by nature, and prefer already proven tools. Every company that offers unique services needs to be well advertised. In other words, your ad needs to highlight the benefits of these extraordinary services. Potential clients are required to get excited about the idea of \u200b\u200bcontacting a new company. Often, due to the lack of funding, novice businessmen neglect to contact advertising agencies, although such a decision may result in unprofitable business.

This article discusses the most common reasons why business ideas remain unfulfilled.

In conclusion, we can say that business success depends not only on good ideas, but also on a large number of other factors, the absence of which does not bode well for an entrepreneur.

Alexander Kaptsov

Reading time: 7 minutes

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When an interesting idea for starting a business appeared, to whom and how can it be sold? Large companies usually have their own business developers, private investors are attracted to projects that guarantee profit. We suggest that you familiarize yourself with the detailed instructions for selling a business idea yourself. Read the necessary documents, presentation design and other details of the sale on the website

Selling a business idea correctly. Step-by-step instruction

Any idea must be properly framed. Otherwise, the author of the project will not find a buyer. Of course, much depends on the version in which the product is offered to the buyer.

Here is an expert estimate of the odds of a sale:

1. First place goes to startups.
2. Business plans follow.
3. Last place for patents.

One way or another, the search for a buyer will have to be handled independently, although in theory, startups imply the presence of interest from investors.

What should be done to properly sell a business idea, a phased plan.

Development of a project idea

Smart thoughts often come to mind, but who will buy them. A clear study of the idea in writing is necessary, reflecting all the pros and cons.

What is included in the structure of such a document:

• Description of the idea.
• Analysis of the market situation.
• Calculations regarding the size of the investment.
• In most cases, a financial plan is needed.

The idea, worked out in all directions, will not only attract the buyer with the income aspect, but also justify the cost side. In fact, the author shows in figures how much the implementation of the proposed plan costs.

Preparation of presentation

A good idea alone is worthless. Much depends on the correct presentation of the finished product - on the author's ability to present an idea.

What rules should be followed when preparing a presentation:

1. The use of the Power Point program is recommended.
2. The content should be informative and memorable. It is important to skillfully combine the text part with the visual design.
3. Negotiation skills are required.
4. When composing a speech, the priorities of opponents are taken into account, that is, the conversation is conducted in one language.
5. Pre-collected information about the buyer is the key to successful negotiations. This allows you to qualitatively prepare for the conversation - to understand the interests, preferences, worldview of the investor in order to highlight the aspects of interest to him.
6. Duration 20 minutes. Then questions follow.

What points are highlighted during the presentation:

• The essence of the idea.
• What product will be sold.
• Start-up costs.
• Conclusions based on marketing research
• The profitability of the idea.
• Be sure to prepare annexes in graphs and tables.

A good performance is based on brevity, clarity of wording, lightness and, most importantly, self-confidence. The purpose of the process is to interest the opponent.

Making a list of required documentation

Any idea should be supported by documentation. The presentation is only a variant of the story with pictures. If the buyer, as they say, is ripe for a purchase, he will need accurate calculations that confirm the profitability of the idea.

Therefore, in addition to the essence of the business and the amount of costs, it is necessary to present:

1. Detailed description of the project.
2. Financial justification of costs.
3. Profit calculation - after what period the income will appear, what is the planned profit growth (show the prospects of the idea).

Additional nuances:

• If a patented idea is sold , the relevant documentation is provided. It is received on the basis of a completed application and an examination. By the way, the patent is not issued for the idea itself, the proposed method for its implementation is patented.
• - the fastest way to sell a business idea - a package of documents is prepared for your own company. The minus consists in registering a company and financing the project from the personal funds of the author of the idea. The sale is carried out after completing these stages.
• Has practical value for the buyer ... Here you will have to work hard for at least six months to make it qualitatively.

Buyer search

The most important question: where to look for buyers? Naturally, in the circle of professionals who are able to be interested in this proposal.

There are two options for the development of events:

1. The seller of the idea has access to a professional circle of buyers ... For example, he works in the relevant field. Then his task is simplified. He simply offers an idea to those who know him.
2. The seller of a business idea is looking for an intermediary for sale or someone who will recommend it to the buyer. A direct proposal, even if an ingenious idea, leads to zero result - companies are afraid of intrigues from competitors.

Ideally, there should be several buyers. In this case, an auction is possible. Then the author chooses who to sell the product to.

Selling an idea

The sale is carried out in stages. After all, there is always the possibility that, having found out all the details of the project, the client will simply refuse to pay.

Therefore, the sale procedure (in general terms) is as follows:

• First, the buyer gets acquainted with the general description, then with the copyright agreement, in particular with the clauses providing for liability for violation of the author's rights.
• Further, from the side of the buyer follows a written confirmation that this business idea is a trade secret. If it is not there, further conversation is meaningless.
• After that, you can acquaint the client with all the intricacies of the project.
• Consent to purchase is the reason for payment. The fact of the transaction is fixed by the corresponding agreement indicating the conditions on which the sale is carried out.

At what price to sell a business idea? Assessing your project

There are not so many criteria for evaluating the project:

1. The level of originality.
2. Market demand.
3. Profitability. It is no secret that many innovative finds are far from being profitable.
4. Will the idea improve an existing business?
5. Is it possible to protect the project from copying - is it possible to patent the idea.

In practice, there are several options for making a profit from an idea:

How to evaluate a project? After all, any product has a price.

There are not so many well-known pricing techniques:

1. The price of the idea is based on similar products.
2. The price is a percentage of the estimated profit.
3. The price is set in accordance with corporate (professional) rates and conditions.

The listed methods against the background of the constant development of the market are very subjective. The reason for this situation lies in the lack of reliable information. This reduces all calculations to approximate figures. Therefore, in Russia, in most cases, the price is set on the basis of a principle called "red business" or "red price".

How it looks in practice:

• The seller, looking into the eyes of the buyer, tries to understand what price to ask for.
• The buyer, analyzing the cost of the car, clothes and accessories of the author of the idea, decides how much can actually be paid.

In this matter, the main thing is to know the basic rule of pricing: the cost of an idea depends on the effectiveness (profitability) of the product and the amount of rights acquired by the buyer.

Where can you sell your business idea profitably?

In the foreign market, innovative ideas are promoted by companies specializing in this area. There are about 5,000 of them in America alone. Russia cannot yet boast of such a number of specialized firms - the riskiness of the business slows down the process.

According to statistics, only one idea out of a hundred ideas makes a profit, the rest:

1. Needing improvement - 85%.
2. Remains without application - 10%.
3. Only 5% go for implementation.

Where is it profitable to sell a business idea, consider the possible options:

• The author of the idea, of course, can seek contact with interested parties (investors) at specialized exhibitions or contact the company directly with an offer for sale. Although this path is not the most effective.
• Experts recommend using the services of managers selling ideas. They know a lot about promoting an idea, they know how to properly present a product to a customer. The cost of such a service is considerable, but the result will be relatively quick. You can find a professional project seller on specialized sites.
• Quite a lot of Internet resources (GeneratorIdea.com, homeidea.ru, glavstart.ru and so on) offering free classified ads with a brief annotation about the idea. This method is ideal for those with limited financial resources.

In principle, any of the above points can be beneficial. The main thing is not to stand still, not to wait for the buyer to find himself. It is important to act and preferably in all directions. Sometimes it is difficult to predict where the buyer of the idea will meet.