What does showroom of clothes mean? How to open a showroom. Business idea benefit analysis

What is a clothing showroom? This is a room where little-known designers exhibit their own products. Why do they do it, for whom and why, read below.

Definition of the concept

What is a clothing showroom? This is a studio or apartment, which is equipped for demonstrating certain wardrobe items to clients. How is such a place different from a regular store? Most outlets sell mass-market clothes, that is, not exclusive items, but those that were sewn for the wide masses. If you don't feel like dressing like half of the city, then your road should be in the showroom. Several types of goods are sold in such places. It can be luxury products of famous brands or products of little-known designers. It is unprofitable for both of them to sell things in ordinary stores, since they will have a small stream of customers.

Buyers who take luxury items usually already know what they want, so upon a preliminary call, they are equipped with the ordered goods. But when coming to a novice designer, most often people simply do not know what to expect. Therefore, they can have a coffee while sitting on the comfortable sofa while the young fashion designer demonstrates the best examples of his clothes on models.

Why do you need a showroom

Not all people understand why open a studio to showcase things when there are many regular stores. But what is a clothing showroom? This is the place to buy exclusives. You can't buy these things at the nearest mall. Young designers often convert their apartments into showrooms. They use this place both as a workshop and as a shop. The atmosphere in such establishments is mostly friendly, if not friendly. People like to visit, drink coffee and at the same time order an exclusive dress. Many showrooms operate on the atelier principle. Designers can not only sell something from their own collections, but also sew a unique dress according to the client's idea.

Showrooms are often used as places where young talents showcase their collections. They hire models and invite an audience, which is mostly friends and clients. Such events claim to be secular, so they usually take place with a buffet table and further afterparty.

What audience are they intended for

The dream of any aspiring designer is to recruit a wealthy clientele. It is on her search that all efforts of young fashion designers are aimed. What is a clothing showroom? This is a showroom. Therefore, designers try to make it as famous as possible. Today this is done easily with social media ads. By promoting their services, people want to profitably sell existing goods. But they are in no hurry to sew the next batch. Clothes in showrooms are sold for one narrowly defined segment of society. After all, you cannot sew what everyone likes. Therefore, young designers wait, see who likes their work, and if they are successful, they continue to follow the chosen path, and if they fail, they release a new collection in a different style. Thus, an individual handwriting is developed and a certain circle of clients is recruited.

What is the difference between branded clothing showrooms and little-known designers' showrooms

Of course, the number and status of customers. The brand clothing showroom sells exclusive designer outfits. D&G, Gucci or Valentino don't need advertising. All women of fashion know about them. Clothes from famous designers are a dream for many, so the queue at such showrooms, where you can see and order a dress or suit, is usually scheduled for six months in advance. And often it is impossible for a person to get into them from the street. Brand showrooms do not need new clients. Their main goal is to maintain the respect and recognition of their loyal customers.

But in the showroom of men's clothing or women's dresses from a young designer, the doors are always open. Here people will receive the same warm welcome as in the luxury exhibition halls, although the outfits will not be as famous. Although their quality and style may not be inferior to the works of world couturiers. Indeed, sometimes a young designer can sew one dress for a week or two. Probably needless to say, prices in such showrooms will be much lower than in branded showrooms.

Showrooms on the Internet

Many people are wary of ordering clothes online. This is not surprising, because there is no way to touch it and try it on. How, then, do showrooms for menswear, womenswear and childrenswear work on the Internet? Designers photograph their products from different angles and angles. Moreover, the pictures are sometimes even too detailed. For example, on many dresses, you can see not only all the buttons, but even the lining and inner seams. Many showrooms operate on the principle of online stores. The client can order any item, try it on, and if it does not fit, then send it back. Still, this is not practiced so often. To avoid confusion with sizes, designers sew clothes according to the generally accepted grid. Therefore, a girl, when ordering a dress with 46 on the label, will definitely be sure that it will suit her.

Womens clothing

There are many young talents in our country, whose heads are filled with creative ideas. Many of them create their own showrooms for women's clothing in Moscow. For example, you can highlight XARIZMAS. This is a Russian brand that stands out for the high quality of its clothes. It is difficult to find something pretentious here, but it will not be difficult to pick up classic office-style clothes. This attracts numerous clients.

Candy-store is another showroom where fashionistas from the capital can buy new clothes. It sells things not only of domestic tailoring, but also of foreign production. For example, dresses by Korean and Greek designers.

There are also very unusual showrooms for women's clothing in Moscow. For example, BLESS MY DRESS. Here the girl has the opportunity to completely transform herself, and not just buy a new blouse and shoes. Each client will be offered the services of a stylist, make-up artist and hairdresser, so that her image is completely updated.

Showrooms for menswear

Representatives of the stronger sex do not often go shopping, they simply do not like this activity. Therefore, there are not so many showrooms for men. Mostly they are combined with women. Such a move is quite logical: when seeing off his companion for shopping, a man will be able to look after something for himself. There is more than one showroom in the capital where you can see men's clothing. For example, MFashion. In the showroom you can find clothes of Russian, American and European production. Use me is another metropolitan exhibition area. Here you can choose anything from a business suit to sweatpants. Stylish shoes and accessories will help complement any look.

Baby clothes

Unlike exhibition grounds for adults, special rooms are rarely opened for little fashionistas. Children are often easier to dress in a regular store. After all, it is not known how the child will behave at a party, whether he will be capricious, or, on the contrary, he will be shy. But there are also children's showrooms. A clothing store of this type specializes in wholesales. Here, eminent stores buy goods, as well as stores that specialize in the sale of exclusive items.

You can find a showroom for schoolchildren, but as a rule, children don't like spending time in such a place. They do not get pleasure from beautiful things, and even more so they do not appreciate the exclusivity of their outfit. Therefore, showrooms for children's clothing are popular only with wholesalers and mothers who have too much free time.

Outerwear

On such sites, non-trivial models of fur coats, jackets and coats are exhibited. Expensive fur products are not affordable for everyone, therefore, showrooms with outerwear are often closed. Not all designers and sellers want fur coats and jackets to be touched and seen by people who simply cannot buy them. Moreover, exclusive models may not become so exclusive if there is a lot of traffic in the store. Therefore, fur clothes are kept under good protection, away from prying eyes. The same goes for leather goods. It is one thing - an ordinary biker jacket, of which there are a lot in any shopping center, and another thing - a product of a unique cut, sewn from different materials. In one designer jacket, leather, suede, and even drape can coexist.

Outerwear showrooms are rarely set up in an ordinary apartment. More often, a separate room is rented for them, where it will be possible to observe the storage conditions that must be created for the fur so that it is better preserved and so that moths do not start in it.

What other showrooms are there

Exhibition areas are created for different purposes. Most often, they show clothes and sell them to customers. But sometimes a designer is forced to open a showroom for status. Even if he is doing well and selling well online, he will have more customer confidence if he opens a real store.

A fashion showroom can showcase anything. This can be evening wear, casual wear, and even tracksuits. Many girls find pleasure in walking around the exhibition grounds. In this way, they spend their leisure time and experience beauty. After all, often young designers in their studios hold various social events, which are attended by representatives of creative professions.

Showrooms can also sell accessories. Among them are hair ornaments, jewelry or designer shoes or bags. All these accessories are presented most often in a single copy, and the designer will not repeat them. That is why many women of fashion prefer to dress in showrooms. Indeed, at a secular party, they will not meet a girl dressed in the same dress or holding the same handbag.

A successful business idea always raises a problem and provides a solution. The Western model of showrooms, where manufacturers or designers show their products to wholesale buyers, offering to see everything with their own eyes, touch the fabric, evaluate the model on a human figure, as well as the quality of materials and work, showrooms has been modified by domestic entrepreneurs and has become an interesting option for a fashion store. It combines attractiveness for customers and ease of practical implementation. In fact, this is a boutique, but without significant investments for its creation.

Special features of the showroom

It makes no sense to describe the theory, history of origin and the Western model of showrooms, all these details are not very interesting for a domestic entrepreneur. The main question is with this version of the outlet.

The showroom in Russian style differs from the traditional store in several characteristic features that allow attracting customers:

• Clubbing, relative closedness, admission by invitation or agreement. What kind of buyer would refuse to touch the world of exclusivity, exclusivity, uniqueness? Who would neglect the opportunity to purchase a thing that is not replicated in the market and is inaccessible to the majority? This feature of the showroom is a peculiar feature for clients.
• Product range. Unlike ordinary shops, in the showroom you can buy a product made by a real brand, high quality and original. In addition, the showrooms offer designer clothes, shoes and accessories from collections with a small number of pieces or custom-made.
• Price. The current policy of boutiques and fashion stores is often a disappointment for the shopper. He is offered consumer goods that have absolutely nothing to do with the legendary trademarks, but only mimic them, sewn at best in Chinese provincial factories. And most importantly, if in Yiwu you can buy a decent product "under the brand" with a good level of quality and at the same time cheap, then in our stores it is sold for "bad" money. Showroom gives a person the opportunity to feel like a normal buyer, here he is offered to buy things from the category “not for everyone”. These are the latest or limited collections, designer items in a single copy, custom tailoring and the like. Or it is the same products of famous brands, but its quality, identity and affiliation do not raise the slightest doubt, and the price is adequate and almost similar to that which can be seen on labels in Rome or New York.
• An atmosphere of customer focus. Of course, today in any store you can try on any item you like, and sometimes sellers even impose service, diligently “selling” the goods. In the showroom, a completely different atmosphere is created, where choice turns into an event, often accompanied by fashion shows, discussions of the latest trends and news from the catwalks.

Entrepreneurs who open their store of any size have one common goal - they want to attract a buyer there. Even thinking up, every businessman is already solving the problem of the competitiveness of his outlet.

The organization of a site for the sale of goods that will be of interest to the client is the basis that, all other things being equal, can give a significant advantage. Of course, you can follow the standard path, open a boutique with mirrored showcases in two human heights, decorate it with the help of famous designers, and create unique mannequins. But ... this requires money, and quite a lot. Moreover, there is no absolute certainty that such efforts and investments will be truly effective. After all, on almost every street in our cities you can find boutiques, shops, supermarkets selling clothes, magnificently decorated, offering wonderful products and inviting customers. Although this "beast" in their squares is an increasingly rare guest.

But showrooms still have potential. How they can attract visitors - options for implementing the idea:

• Aggressive emphasis on the principle of "Outsiders V." If someone does not remember the old cartoon, then the hint is “no unauthorized entry” (in Russian). Or, if we go to the original, there is a hint of the expression Trespassers Will Be Shot or "violators will be shot." In a modern domestic showroom, such a position is an opportunity to give the buyer a sense of involvement in high fashion, things that are inaccessible to the mass sector. This is even easier to implement than creating a nail service studio. It is enough to introduce invitations for clients, which will be distributed in limited quantities and in the circle of “friends”, visits by appointment, and other conditional barriers, for example, mandatory membership in a group or a club by recommendation.
• The selection of the assortment must clearly comply with the principle of exclusivity. No, the mind-boggling high cost is not required here, you need to focus on the budget of your potential buyers. And if they are interested, then they can offer things purchased in outlets at seasonal sales, from last year's and even the year before last collections. However, they must all be of high quality and original. In addition, you need to comply with the position of the outlet where you can buy a thing in a single copy, or, in extreme cases, sell a very limited number of identical products.

Advice: if you order goods from foreign Internet sites, stores and similar outlets through the mail, then adhere to the rule of a duty-free minimum, that is, up to 31 kg and up to 1000 euros per month per individual. Not enough - involve close relatives and friends who can act as recipients, or pay the necessary taxes from exceeding the limits. These data are valid until mid-2017 (it is possible that changes will not be accepted and such rather comfortable conditions will continue in the future).

• It is necessary to approach the formation of a product range not only in terms of fashion, exclusivity, quality and other similar parameters, but also profitability for the buyer. Here you should not adopt the practice of the bazaar, where the price is often set according to a reference book "from the ceiling" or is calculated according to the border of one's own greed. And the principle of modern boutiques that set a price tag of 300% in plus for an ordinary thing is completely out of place here. The cost should be as adequate as possible. That is, it should be borne in mind that the client of the showroom can independently purchase a branded shirt or cocktail dress from an Italian fashion house if he takes care of such trifles as ordering and delivery. He might also go to Milan for the weekend shopping. In this case, a small reward for the seller is a payment for the convenience of the buyer.

• A showroom is not considered a store, that is, you can start a business without registering the status of a business entity - this advice can be found in various materials on this issue. However, this is still trade and entrepreneurial activity, and obtaining (state registration number) not only does not interfere, but it is highly desirable, or better to say, mandatory. But you can save on renting a room. There are two common options here. In the first, you can use your own apartment, in the second - areas located far from the passage, which is extremely necessary for a boutique. Another version that is gaining popularity lately is special Internet resources that allow you to present your product in the form of a photo collection.

Advice: When converting an apartment into a showroom, do not forget to create a unique atmosphere. Mirrors, fitting rooms, a good floor, a relaxation area with soft poufs and a sofa where you can sit, drink coffee and discuss fashion trends - all these little things "make" business. An interesting approach is to demonstrate products with live models. Shows can be arranged even in an apartment, only a little preparation is needed here. To be honest, equipping a showroom is not easy, it is easier, of course, than, but still more difficult than equipping a standard trading floor. In this case, every detail is important, down to the smallest. Agree, a showroom offering a real fur coat from the latest Michael Kors collection, located in a "Khrushchev" building with a tattered staircase, no elevator, in an apartment on the fifth floor, will look strange.

• The product niche of showrooms is not limited to dresses or clothing in general. There are real examples of businesses successfully developing in this direction, where only ladies' shoes, accessories and even motorcycles are presented in the assortment line. The main thing is to find your buyer and be able to convey to him information about the showroom with the original branded product.

Save the article in 2 clicks:

The Russian version of the showroom is a great option for starting a business without serious start-up capital. Here you can get by with minimal money. Obligatory qualities for an entrepreneur who plans to create such a project are the ability to navigate the fashion world, good taste, the presence of acquaintances, willing and able to purchase a product (and almost everyone has such) and organizational skills.

In contact with

• 3. How to arrange a show room
• The idea of \u200b\u200bcreating a showroom - video

Showroom Is one of the most popular trends of our time. And this is not only a profitable business, it is also prestige, an opportunity to demonstrate the most high-tech novelties, elite goods, and to rotate in the upper strata of society. If you are active, sociable, want to climb to the very top of the social pyramid, you should try yourself in this area.

And our site will help you. We will tell youwhat is a show room, what kind of start-up capital is needed, how and where to choose a room, what kind of decoration is needed, what goods and products are best presented, and most importantly, how to attract customers.

We will also introduce you to a promising showroom option for. You cannot touch the product through the network, but thanks to your showroom, a person will have such an opportunity. And if everything is done correctly, a high income will be guaranteed.

Learn the rules and subtleties of organizing a successful showroom, and very soon the most influential people of the city will shake hands with you.

1. Where does the name of the show room come from and what is it

Literally, this is the English translation of our term "Showroom"... Accordingly, initially such halls were intended for demonstration of clothing models, or were a place for business meetings of designers and manufacturers with wholesale buyers and customers, or buyers from large trading companies or stores. In such showrooms, there was no direct retail sales, but it was here that major deals were made. They were used not only to showcase clothes, but also to present cars, accessories, furniture, and so on.

In modern conditions, the idea of \u200b\u200bwhat a showroom is has changed a little. Most often, they order goods from catalogs of well-known companies, which are then delivered to the customer. Sometimes a collection of a well-known brand is delivered to the showroom for fitting and selling goods to select customers. Therefore, it is almost impossible for an ordinary "person from the street" to get into the showroom, this institution has turned into a kind of "closed club" for the elite.

The owner's profit in this case directly depends on his methods of reaching the target group in which this particular type of goods is in demand - highly fashionable, exclusive and expensive.

2. What is needed to open a show room

To open a showroom / showroom, you need a minimum of material investments:

• Premises;
• Start-up capital;
• Social connections.

An example of a showroom in an apartment

You can even start a business in your own apartment. Capital requirements can also vary widely depending on the structure of the job. You can independently travel abroad and purchase goods, and then offer them to customers, or you can conclude an agreement with several "shuttle traders" who will leave their goods for sale. You can also go the traditional way for the West - conclude an agreement with a specific manufacturer and rely on buyers from large shopping centers or groups.

As for social connections, that is, getting to know “party-goers” or “elite”, for whom the purchase of exclusive things is not only a hobby, but also a duty, this is one of the main conditions for this type of entrepreneurship.

Recently, another definition of a showroom has appeared. With the development of e-commerce, show rooms began to open at online stores. This is the place where the customer can inspect the selected product (clothing, appliances, electronics, etc.) before purchasing.

3. How to arrange a show room

The design of premises for a certain type of business can be very diverse and depends on the strategy of work. In general, it is necessary to focus on the estimated amount of work, the status of the company and its customers, the amount of the proposed product and its variety.

In the simplest case, this is just a room in your own or rented apartment. But this design method is only suitable if you expect to work with a very narrow circle of acquaintances who easily come to you for a cup of tea. Or, for example, with those clients who only inspect and pick up pre-made orders.

If it is assumed that people will come to the showroom on a recommendation and choose a product, then it is necessary to allocate space for storing and displaying the product, equip a place for fitting or inspection (in the case of equipment, connecting and checking functionality). In this case, you need to choose the style of decoration, drapery, mirrors, furnish the room with stylish accessories.

4. How to register a business - taxation of showrooms

The registration methods are also very diverse. The main advantage that a showroom provides to the aspiring entrepreneur is that it is a place where (officially) no trade .

Due to the fact that he not considered a store (which means that the entrance for ordinary buyers and outsiders is limited inside), often it is just an unregistered boutique or small shop... And work in it is carried out without registration and payment of taxes. ()

Now you know what a showroom is, we gave the most detailed answer to the question “What is a showroom”, and also gave examples of how you can make money on it.

5. How to effectively develop your business

Undoubtedly, a showroom, like any other type of business, requires a lot of effort and knowledge for effective development. According to statistics, most aspiring entrepreneurs who take up their own business fail, and only a fraction of businessmen succeed the first time. Perhaps you should be prepared for serious challenges and obstacles at the first stage, or maybe you will be able to develop your business without any problems the first time. Be that as it may, success from the start is possible only if you are well prepared for the case. Read a few books from successful entrepreneurs - publications with secrets of success will definitely help you.

Download this free PDF book

10 secrets rich people are silent about

For your business to thrive, you will need to learn how to effectively attract customers and launch your own website. Nowadays, the Internet allows you to effectively bring customers not only to online sites, but also to offline businesses. Watch the video of specialist Andrey Merkulov on how to do it effectively.

A few decades ago, our compatriots dubiously pronounced words that are currently an integral part of the lexicon. Thanks to the process of globalization, we not only study the culture of other countries through films and musical works, but also have the opportunity to enjoy the landscapes of different continents with our own eyes. The information obtained allows us not only to improve in the sciences, expand our own consciousness and learn more about the world around us, but also borrow from other nations familiar and new objects and concepts for us to change everyday life.

Wide use

One of these words, which has recently become part of the vocabulary of compatriots, is the term "showroom". This concept came to us, like many others, from abroad. It is worth noting that on the territory of the countries that were once part of the great Soviet Union, this word appeared relatively recently - just a few decades ago. In Europe and the countries of America, the concept under consideration has been in use since the moment of widespread market relations. Despite the popularization of the foreign term, many people want to know the answer to the question: what is a showroom? What is it for? In what areas is it used and what are its advantages? The secrets and secrets of the borrowed concept will be revealed in our article.

What is hidden in this word?

Let us begin acquaintance with the term of interest to us with its etymology. If you turn to the help of English dictionaries, you will find out that the showroom is a transcription of the foreign phrase show room. The latter means "showroom or showroom" in translation. We can say that a showroom is a place where products are displayed in front of the audience. As a rule, this is done for informational purposes. The visitor can get more detailed information about the products he is interested in, as well as place an order for the supply or manufacture of a sample he liked. Yes, it’s true: in showrooms, for the most part, only single items of goods are exhibited, designed to attract customers. Products in mass quantities are never presented here. Currently, the most widespread are showrooms for clothing, shoes, cars, furniture, tiles, laminate, plumbing, etc.

Single goods, or "No" mass character!

However, at the moment this word is not used for its intended purpose. Many people, not fully understanding the meaning of the concept in question, unintentionally distort it, using the term for the names of warehouses and stores where the goods are not presented in a single version. Unsurprisingly, many people get confused and can't figure out what a showroom is. Show - "show, demonstrate" room - "room". This is how the concept is literally translated. There is no question of any wholesale or retail trade. "Look, meet and order" - this is the principle of operation that practically all showrooms in Moscow, London or Los Angeles rely on.

Showroom of the category "Ready-made fashion"

However, there are some exceptions that apply to clothing and footwear showrooms. Initially, in such places, the visitor is given the opportunity not only to see the collections on display and place an order, but also to buy the copy he likes. An exception is made to the clothing showroom in the "ready-to-wear" category. As mentioned above, the samples shown in the showroom can be ordered. However, an interesting fact is that the time for making the selected copy is strictly regulated. This parameter is determined in accordance with the global schedule of companies offering exclusive products. Custom-made clothes or shoes are sewn twice a year, or at most every quarter.

Placement of exhibition halls

Some showrooms or Madrid are located directly at factories or factories. Sometimes showrooms are distribution rooms. In order to improve and facilitate the work of their potential wholesale customers, many companies open showrooms in the most profitable cities in the world. At the same time, not only the financial capabilities of consumers are taken into account, but also the territory of brand distribution, recognition and its deeper introduction to the masses. For wholesale customers, showrooms are an excellent opportunity to get acquainted with the assortment of products and, taking into account the specifics of the sales market, order selected goods. For retail buyers, showrooms are a convenient option for purchasing good quality wardrobe items at wholesale prices. This, of course, is not a characteristic feature of every showroom, but many Italian distributors give their customers this opportunity. You can buy clothes, shoes and accessories at low prices after the end of the wholesale purchase campaigns. It should be noted that in this case, most of the copies will be of only one, the most common size. As a rule, for clothes it is 42nd, and for shoes it is 37th.

Differences from a boutique

Showrooms in Moscow are quite common. Among them are showrooms for furniture, building and cladding materials, engineering innovations and automobiles. Of course, there are also distributors of world famous brands of clothing in the capital. Those who wish can order awesome exclusive items from new collections or purchase their favorite versions of the previous season. However, one should not equate a showroom with a boutique, because the second option is characterized by a large number of customers. At the same time, there is no large influx of buyers in the showroom. Here every visitor is welcome, everyone is treated individually. Whether it is a children's, women's or men's showroom - in each of them the client will feel comfortable and absolutely free. It is noteworthy that in every showroom of this kind all buyers are known by sight. It should be noted that some showrooms of exclusive clothes are quite well classified and it is not so easy to get into the "holy of holies" of fashion. To do this, you need to get a recommendation from one of your regular customers.

Comfort for everyone

The considered option of updating the wardrobe is very convenient for famous personalities who are tired of the harassment of the paparazzi. In showrooms, new items from various brand designers are often presented, so it is not surprising that both the style and the quality of the clothes are always at the highest level. The client is given an amazing opportunity to choose a new thing from the most fashionable things at the moment. Agree, this is very convenient. For many people, a visit to the showroom becomes a permanent ritual. After all, it is here that you can buy not just the necessary wardrobe, but also show yourself.

In Moscow, almost every boutique of exclusive clothing has a showroom with it. The showroom is a private, restricted-access room where clients are invited to take a look at the "freshly baked" novelties from famous couturiers. This allows you to keep abreast of changing trends in the fashion world and follow their trends.

Today, in addition to the already well-known exhibition halls for adults, a children's showroom is also gaining popularity. Now parents have an amazing opportunity to purchase an excellent and, more importantly, exclusive wardrobe for their beloved child.

Summarizing the information

A clothing showroom is a place where the attention of visitors is offered products of one, sometimes several brands. At the same time, in this hall, the client has the opportunity not only to examine the goods on display, but also to order the samples of both the present and future collections that he likes.

At the same time, the showroom is an excellent opportunity to become the owner of exclusive clothes immediately (for showrooms of the "ready-made fashion" category) and not to fear for the mass distribution of the acquired novelty.

When the first showrooms appeared, they were covered with mystery and an atmosphere of exclusivity. It was believed that getting into the showroom was not easy and it was very prestigious to have a special invitation.

What does showroom mean

In fact, a showroom is one of the trade formats that allows the most profitable presentation of the promoted product. Most often, clothes, shoes, accessories are exhibited in showrooms. But it is possible to make a showroom of furniture, sanitary ware, gifts.

The showroom does not just have goods on the shelves. There is a whole system of presentation, you can find out about the manufacturer itself, get acquainted with the entire collection, learn the history of the brand.

A showroom differs from a store or a supermarket, first of all, by its atmosphere, the opportunity to spend a long time here, have a cup of coffee, slowly think over a purchase, sitting in a comfortable armchair. The services of showrooms are used by both private buyers and companies to order entire collections, because it is here that they can slowly examine all the components of the collection in detail.

How the word showroom appeared

If we make a direct translation into the English language from which this word came to us, then the showroom is a room for performances. It turns out that the showroom is a room for colorful product presentation shows. However, consultants, as a rule, behave quietly and correctly, giving each visitor an opportunity to get comfortable and take their time.

The first showrooms appeared in Europe and were used to display fabrics. They were mainly visited by wholesale customers, for whom the premises were calculated (large lots, many items in the order, a place to check the paintings).

Visiting showrooms was not open to any passer-by from the street, so this format has become a kind of club for those who value quality and prestige. In modern conditions, one does not have to wait for an invitation to go to the showroom for a dress. However, they also host specialized screenings, theme nights and it is still quite difficult to get an invitation to such an event.

What show rooms are there

Showrooms differ by the manufacturer that is represented in them. Large factories and well-known manufactures that have been working in their field for many years have such formats. On the other hand, a showroom is a convenient format for introducing a young fashion designer who is just starting out and wants to tell about yourself to as many potential buyers as possible.

If the showroom is owned by a large factory, it may be referred to by the old term "showroom". In the last century, such sites were owned by the largest clothing manufacturers in the USSR. There you can select and order collection supplies for your store. Today, large distributors also open showrooms to sell their collections to small stores and retail chains.

Another classification of show rooms according to the subjects presented:

• ready-made things;
• samples, according to which the collection will be made to order.

In the first, things are bought up directly from the hangers, they can be immediately taken with you or adjusted to the figure (for example, hem pants to length). Secondly, they place an order, and then wait for the ready-made things to be sewn. This is how the atelier shops, focused on piece goods, work. This is how expensive fur coats, wedding dresses, handbags and shoes are made.

How to get to the showroom

Showrooms are of several types:

• open to retail customers;
• closed to buyers and wholesalers;
• available by appointment.

Models often work in showrooms that receive visitors by prior arrangement and are aimed at wholesale buyers, and there is a podium for showing the collection. It is often impossible to get into the showroom of a particular factory in Europe, since it presents its products through distributors in all countries of its presence.

What are the benefits of showrooms

In small showrooms that do not need an arena of specialized retail space, prices may be below market prices. In such places you can find piece goods, brought from Europe or manufactured in an amount of two or three units.

If we talk about small show rooms located in office premises or even in apartments, then a really select audience gathers here, you can negotiate a discount or sew a thing to order. It all depends on the degree of acquaintance with the owner of the showroom. Such mini-stores are not typical for Europe, there are more of them in Russia, Ukraine, the Baltic countries.

In large showrooms, the benefit lies in convenient conditions for acquaintance with the collection, the ability to place an order according to individual requirements and a small concession in price, which is created due to the absence of the need to keep a large staff of the showroom.