Introduction of supplements into the catering business. First-hand about the catering business. Interview with Konstantin Iglinsky Food Technology LLC. Perhaps a stupid question, but many people ask me. What if there is no money? You've probably come across
At present, all over the world, including in Russia, such a branch of the economy as large and small business is developing at a rapid pace. The latter has filled almost all spheres of activity. It is difficult to imagine the modern world without cafes, restaurants, cinemas, beauty salons, hairdressers. Most of them are the property of private entrepreneurs and often bring them good income. Business is a pretty broad concept. You can do business in almost any field of activity. The most popular and promising sectors are trade, services and farming. Separately, it is necessary to highlight the business associated with the production and sale of food products.
Ideas to create your own catering are very promising, since food is an integral component of any person's life. Thousands of tons of various products are produced in Russia every day, which are fully sold on the market. Most young people prefer to visit cafes, bars, restaurants, which are also public catering. Such a business can bring good profits, but it will also require a lot of initial capital to create it. Let's consider in more detail how to organize a catering business plan, what is the profitability of this business.
Types of catering establishments
Before starting a business, you will need to draw up a clear business plan for the enterprise, which should include the following points: choosing a place for a future establishment, collecting the necessary documentation and permits, renting or building, purchasing equipment, inventory, recruiting staff, calculating basic costs and possible income, building a customer base. To open a catering, you first need to decide what kind of company you want to organize. There are many options here. According to GOST R 50762 - 2007 "Catering Services", there are several types of catering establishments.
This list includes: enterprises for the production of food products with possible delivery to the consumer (blank factories, workshops for the production of semi-finished products), catering enterprises for the production and sale of products with their consumption on site or to take away and possible delivery to the consumer (cafes, restaurants, bars, coffee shops, snack bars). This also includes enterprises with possible local consumption of products. These are shops, buffets, cafeterias. The fourth category is catering enterprises. And, finally, the fifth type is the enterprises that sell products in the rooms of hotels, hotels and other similar establishments.
Back to the table of contents
Registration and collection of the necessary documentation
The business plan of a catering enterprise necessarily includes registration. To do this, a novice businessman needs to register with the local tax office as an individual entrepreneur or LLC. The first option is the most simple and convenient. In addition, time and money can be saved in this case. But these ideas have one big flaw. In this case, it will be possible to carry out transactions only with individuals, while when registering as an LLC, it will be possible to establish client relations with legal entities, that is, various organizations and companies.
The business plan of the catering enterprise also includes the collection of the necessary documentation. Firstly, in order to open a public catering service, you need to obtain permission from the Sanitary and Epidemiological Service (Rospotrebnadzor). In addition, permission from the fire inspectorate and the territorial administration of property will be required. If the enterprise will work on raw materials, then the conclusion of the veterinary service for meat products is mandatory. In the course of further work, documents certifying quality and safety must be provided for each batch of goods sold. If the premises for catering are rented, then the permission of the fire inspection is not required, all responsibility rests with the landlord.
Back to the table of contents
Sanitary and Epidemiological Surveillance
The catering business plan is very complex. It all depends on its capacity, the range of goods and the complexity of its manufacture or sale. Such ideas are not within the power of every businessman.
Restaurants, coffee shops, bars, eateries, factories and plants for the production and sale of food products are subject to constant supervision by the Sanitary and Epidemiological Service.
Its purpose is to assess compliance with sanitary legislation, to identify possible violations. Supervision activities are carried out at the design stage and in the course of work. At the design and commissioning stage, they are called preventive sanitary inspections. At present, this concept has gone out of terminology and practically does not exist.
But the current supervision remained. It can be planned and unplanned. The first is carried out every 3 years, while a complete survey of the catering establishment is carried out, starting from its location and ending with the conditions for the sale of food products. Unscheduled activities are carried out in the presence of complaints from citizens about low-quality products, in the event of food poisoning, both individual and mass. Checks can be documentary and on-site.
Back to the table of contents
Requirements for the placement of catering establishments
Ideas for organizing your own catering include the rational location of the enterprise. This provision is necessarily included in the business plan. Any businessman should know when organizing his activities that, according to JV 2. 3. 6.1079 - 01, catering establishments are located on a separate territory. They can be built-in, attached to residential and public buildings, or it can be a separate building. During the work of a catering enterprise, the working and rest conditions of people living in this territory should not be violated.
It is forbidden to locate enterprises near industrial and chemically hazardous facilities in order to avoid contamination of products and raw materials. The catering is built so that the maximum permissible levels of noise, vibration, and the concentration of chemicals are not exceeded on the site. In addition, the distance to residential and public buildings must be maintained.
Back to the table of contents
Purchase of equipment
Business start-up ideas include the development of a material and technical base. First of all, in order for the catering to be able to work, it will be necessary to carry out all the necessary communications: hot and cold water supply, heating, electricity, a ventilation system, drainage and waste disposal, air conditioning (as needed). It is impractical to build a public catering from scratch, because it will take a lot of time and money. The best way to place it is by renting a room. A catering business plan must necessarily include the purchase of equipment. The assortment depends on the type of enterprise.
Factories and factories will require expensive equipment, including entire lines. These can be semi-automatic or automatic machines. Automatic machines are much more expensive, but this allows you to save time and effort of workers, reduce the number of manual operations, which, in turn, will increase labor productivity. To open a coffee shop, you will need to purchase a counter, a microwave oven, a stove, a coffee maker, a kettle, tables, chairs, a mirror, clothes hangers for customers, cutlery, a cash register, musical equipment, and so on.
Back to the table of contents
Recruitment
The business plan of a public catering enterprise necessarily includes the attraction of labor. The number of employees is determined by the capacity of the enterprise and its type. A large factory will require dozens of workers, but only 4-5 people. For a coffee shop, the list of employees includes: a manager, 1 or 2 waiters, a cook, a cleaning lady, and a security guard. For a dining room, this circle will be much wider. Any business ideas related to food take into account that all personnel must have special education. It is not required for cleaning ladies, security guards and waiters. All chefs are required to have a document certifying their qualifications. It is desirable that employees have experience in this field of activity.
The business plan of the catering enterprise also includes the fact that all employees undergo periodic and preliminary medical examinations upon admission to work. This point is very important, since very often it is the personnel who are the cause of the contamination of raw materials or finished products, as a result of which outbreaks of infectious diseases can occur. All personnel must work in special clothing. Jewelry is not allowed, hair is taken away. Compliance with the rules of personal hygiene is also mandatory. Before visiting the toilet, overalls are removed, hands are washed regularly.
Back to the table of contents
Organization of the technological process
Catering ideas are very diverse. The most crucial stage in organizing such a business is establishing a technological process. The business plan of a public catering enterprise cannot be implemented without knowledge of the manufacturing and marketing techniques of products. The plan depends on the type of establishment. The enterprise can work on raw materials or on finished products. In the first case, you will need to find a permanent supplier. These can be private entrepreneurs, large retail outlets, warehouses and factories, nearby farms, and so on. When carrying out activities, it is important to know that for the supply of raw materials there must be a separate entrance from the end of the building. This requirement is necessary because one of the main principles of work is compliance with the flow of the technological process.
This means that finished goods and raw materials should not overlap with each other, the same goes for staff and visitors, clean and dirty dishes and the like. Separate premises will need to be allocated for storing raw materials. Refrigeration equipment will be required. Storage conditions are well described in SP 2. 3. 6. 1079 - 01. The basic rules of transportation, processing of raw materials and finished products and other requirements are also described there.
In public catering.
Starting to write an article, as always, I checked the TOP10 articles on the topic of business in public catering, in general, the situation is as always deplorable, which only offers ideas in public catering and some curtailed business plans, but a specific article that answered this question is so and did not find it.
In general, as always, we start from scratch and only from our own life experience. The first question that needs to be resolved is how to start a business.
It should be noted right away that starting your business in public catering, you will have to constantly contact such a public service as SES.
How a beginner to choose a catering business
In fact, there are quite a few options to start your own catering business, let's list the main ones:
- Cooking to order... It can be cakes for weddings, sushi, pizza, takeaway meals and drinks, etc., this is the initial stage of a catering business. It should be noted right away that a bunch of business ideas offering cooking at home are feasible only if you destroy your kitchen to bring it to the SES standards. So, in order to do a catering business, even at the entry level, you should think about renting a small room where you will cook and which will meet all the requirements of the SES. In this business, you receive applications by phone, prepare and deliver them by courier. You can go around the office premises with cooked food at lunchtime, offering to purchase your meals and drinks;
- Stalls and kiosks without a service hall... These include various kiosks with grilled chickens, shashliks, whites, cheburek, etc., that is, a person buys ready-to-eat food from you and takes it with him;
- Service pavilions... As the name implies, this catering business there are service halls for visitors, such pavilions as a bistro or a cookery where you can have a bite to eat right on the spot;
- , dumplings, etc.... Such premises as canteens and dumplings stand apart, they are located in capital houses. Premises that are rented for this business in public catering must meet all the requirements of the SES;
- Cafe, and hookah bars... This is already a more serious business in public catering, since the opening of these establishments requires much more money, an individual design is recommended and a good chef is desirable;
- Nightclubs and restaurants... This is the very top of the catering business and spend more than a dozen million rubles on the implementation of such a business.
In any case, starting a catering business practically from scratch, you can reach a chain of restaurants and this is quite real.
Form of ownership for public catering
Starting a catering business, in addition to the fact that you need to decide on the direction of your activity, of course, it must be officially registered.
The following forms of ownership are suitable for catering:
- ... I note right away that if your catering establishment sells not only beer, but also other alcohol, then an individual entrepreneur is not suitable and it is necessary to open an LLC;
- ... If you have an LLC, then in this case you can open any catering establishment.
Taxation for catering business
If we consider the taxation system for catering, then I would recommend, but there are restrictions and if you cannot use UTII, then it will become an option (you may ask why the STS6% - the fact is that the cheat on food and alcohol is quite high and STS6% will be more profitable than the USN15%).
Although, of course, everything requires calculations, only in this case it is possible to say for sure which tax is more profitable.
I will not even consider other taxation systems.
Business in public catering and SES
A very important issue is interaction with the SES. As I said before, to start working in public catering, you need to get permission from them. You also need to agree on a list of dishes and drinks. You may be asked to bring food samples to the laboratory for analysis.
In general, before starting a catering business, a visit to the SanEpidemStation is a mandatory procedure and already in place, get all the instructions and requirements.
The catering business is actually not the easiest one, you will be periodically checked by SES and firefighters (you will take the requirements at the local fire department).
What kind of catering business to start is, of course, your business, but I would recommend starting this path from the very bottom, so you can identify all possible pitfalls in the direction of this business.
Catering equipment
Depending on what kind of catering business you do, of course you will need equipment. Russian catering equipment does not differ in quality, and imported equipment is very expensive.
There is an average option - it is to purchase equipment for catering imported, but used.
If you have enough money, then of course new imported equipment is better.
Catering products
It is necessary to purchase only quality products. This is done by wholesalers, or by firms that trade in small wholesale - it depends on your volumes.
It is necessary to stock up on food with a margin of several days. This applies to both food and alcoholic beverages and without alcohol..
Food should be stored in freezers and special cabinets.
That is, in general, all that I wanted to tell you about the catering business. Despite all the difficulties, this is a fairly lucrative field of activity.
That's all! If you have any questions, ask them in the comments or in my group in contact
Business ideas in public catering that appear in the USA, Europe, Southeast Asia and Australia, sooner or later reach Russia. The trends of 2018 are personalized service, automation and environmental friendliness.
Experienced baristas are great at remembering their loyal customers and their favorite orders, but the NoafFace can automate this skill. The facial recognition system began to operate in one of the Sydney coffee houses. Thanks to her, barista, for example, can immediately offer the client his favorite large latte with an individual amount of sugar. Most of the clients say that they like this kind of service, because a visit to a coffee shop becomes more “warm” and pleasant for them.
One of the most popular fast food restaurants in the southern United States, Chick-fil-A, has decided to speed up customer service during peak hours. The institution realized that no modern technology can be compared in speed with real people, so the standard drive thru service (order from a car) was supplemented with the Face-to-Face Ordering service, which can be translated as “face-to-face ordering”. Several employees of the institution work near the customers' cars. They quickly take orders from drivers and passengers using their work tablets. At the same time, they do not need to run to the restaurant and back, since the order is immediately sent to the kitchen in electronic form.
From now on, a robot barista prepares hot drinks at the Henn na Cafe in Tokyo. In 2-4 minutes, the robot named Sawyer will make you a cup of coffee, while managing to serve not only for you, but also for four other customers. To use the services of a barista robot, a visitor needs to go to the terminal and receive a check with a QR code. The developers calculated that Sawyer could replace 5 cafe employees and significantly save on staff salaries.
In Toronto, a group of environmentalists have created a startup called The terus, which helps foodservice establishments cut waste and waste and disposable materials that harm the environment. The team analyzes the business model of a particular restaurant and eliminates unnecessary costs from it, for example, plastic straws and containers. According to CEO Lucy Cullen, one restaurant was recommended by the company to ditch disposable candles in favor of LED candles, which saved the establishment about $ 1,800 a year. The terus say their efforts have already cut waste by 61,000 pounds (about 28 tonnes), and restaurants have saved more than $ 27,000.
Residents of Milan can now taste American cuisine in an unusual place - the bar-restaurant The Diner Pop-Up, created under the arch of the railway. The menu here is mainly burgers, fries and other fast food, but this is not the main thing. The Rockwell Group, which created this pop-up restaurant, decided to focus on the interior first, creating an upbeat, lively and fun environment. In the middle of the restaurant is a 14-meter long bar serving craft beers and cocktails.
Esports bars have started popping up all over the world, but Kappa Bar from Sweden has the biggest expansion plans. The first establishments where, in addition to serving guests, eSports games are broadcast, were opened back in 2016 in Gothenburg and Stockholm, and now the network is selling a franchise in Norway, Denmark and Finland. The format of e-sports bars is almost the same as that of traditional sports bars, but the main difference lies in the broadcasts. Bars Kappa Bar are popular and are designed for a fairly solid flow of guests. The chain's new establishment in Jönköping (a town with 95 thousand inhabitants) is located on 180 square meters and can easily accommodate 60 guests.
The Ducatus Cafe, the first cryptocurrency café, has opened in Singapore near the central bank. All payment transactions are carried out by clients without the use of cash - they are replaced by bitcoin and their own Ducatus cryptocurrency. The café sells several organic coffees, sandwiches and even eco-cosmetics. It is proposed to pay for the order through an ATM for cryptocurrency payments.
In Japan, you can now have a latte in one place and rent a Toyota. Toyota Japan has opened Drive To Go, which is both a cafe and car rental. The rental coffee shop is located in the city of Nagoya, not far from the university, so the main neighboring traffic is for young people and millennials. The company hopes that by offering students a comfortable space with relaxing interiors and a delicious menu of sandwiches, salads and drinks, they can be set up to rent one of five car models for $ 10 an hour.
A cafe will open in London in May 2018 using plastic waste as a substitute for money. For recyclable plastic brought to the establishment, guests will receive food from a vegetarian menu. The pop-up establishment will be open for only two days. The campaign was launched by the eco-friendly cleaning products brand Ecover, which decided to draw attention to its eco-bottles, which can be used for recycling. The temporary cafe is advertised as “London's first trash cafe”.
The overwhelming number of restaurants, especially in densely populated areas, do not have the opportunity to organize their own drive-in service to serve customers with cars. However, with the FlyBuy app, such establishments located in Seattle, Portland, St. Louis and Minneapolis have an excellent analogue. Thanks to him, the customers of the cafe can pre-order and indicate the time of their arrival for him. Waiters, in turn, can see the approaching car on an interactive map and come out with a ready order exactly at the moment when the customer gets to the place.
In Western countries, one of the main trends is to increase the energy efficiency and environmental friendliness of catering establishments. The US Department of Energy is aiming to improve the energy efficiency of commercial establishments by 20%, and the American fast food chain Wendy "s wants to become one of the leaders in this direction. The company recently introduced a new benchmark in the design of its establishments - The Wendy" s Smart 2.0. The standard necessarily includes certified reduced energy equipment, LED interior and exterior lighting, furniture made from recycled materials, the use of an order rack to reduce the cost of printing menus, and so on.
Tarantula burgers are part of an unusual promotion at Bull City Burger and Brewery in North Carolina, USA, which decided to offer its guests “a month of exotic meat menu”. A giant spider roasted in the oven is placed right on top of a beef cutlet with cheese. The restaurant was able to get hold of only 18 tarantulas, so the burgers were raffled off using a lottery. The lucky ones who tasted the menu received a special T-shirt to prove that they had survived the Tarantula Challenge, which is the Tarantula Challenge.
Kabaq 3D Food invites restaurants to take advantage of augmented reality (AR) technologies to surprise their customers with an original menu. The platform allows you to create very realistic three-dimensional images of food and drinks, the appearance of which can be evaluated even before ordering. The technology is already actively working in practice. Kabaq 3D Food recently implemented an AR menu system at New York-based burger Bareburger.
Visitors to the Perez Museum of Art in Miami now have the opportunity to visit the 3D-printed café. The café-bar is called Cucuyo and is shaped like a cocoon, woven from numerous pieces of steel. The cafe was created by Berenblum Busch Architecture and MX3D, a 3D printing company. To weld 3D parts, the creators used an industrial robot equipped with a welding machine.
Catering enterprises fulfill an important social function: they provide an opportunity to get fresh, healthy and tasty food for people who do not have the opportunity to eat at home. Since this service is paid, catering is also a potentially profitable business, because many of us are far from home cooking up to 12 hours a day. How to open a public catering service so that it generates income and does not carry a potential threat to visitors, we will consider in this review.
Foodservice Ideas
Public catering is a term that unites in one industry all enterprises involved in the production, sale and organization of conditions for the consumption of ready-made culinary dishes. Bars, cafes, restaurants, eateries, etc. fall under this definition. Still, most often catering is associated with a canteen.
The dining room is the most successful format in which you can feed your visitors promptly, tasty and for a reasonable fee. That is why canteens with a good menu, quality products and skilled chefs have always been appreciated among the active population of cities. A more successful business idea for catering has not yet been invented.
But in order for your establishment to gain popularity, you will have to try both at the initial stage of creating a business and subsequently, when making important management decisions.
If you realize that you won't be able to organize a large dining room right away, then start with small areas. Today, the laws of the Russian Federation do not provide for a restriction on the area for canteens, so you can start with a small hall for 10-20 seats.
The team of the World of Business website recommends that all readers take the Lazy Investor Course, in which you will learn how to put things in order in your personal finances and learn how to get passive income. No enticements, only high-quality information from a practicing investor (from real estate to cryptocurrency). The first week of training is free! Register for a free week of training
How to choose a room and where to buy equipment
The premises and equipment of the dining room are two components of a business project that an entrepreneur should pay maximum attention to. Despite the fact that the sanitary and epidemiological examination of non-specialized public catering facilities is not mandatory for private canteens, the requirements of the SES authorities for public catering must be complied with by all entrepreneurs. Otherwise, the canteen will not receive permission from Rospotrebnadzor to work.
The requirements for the premises are set out in the Sanitary Rules and Norms (SanPiN 2.3.4.1079-01) for the organization of public catering. According to these rules, it is allowed to place canteens:
- in multi-storey residential buildings;
- built-in and attached premises;
- in detached buildings.
It is forbidden for these purposes to use basements, premises with one exit, as well as commercial areas with access to the courtyards of residential buildings. Thus, a dining room can be organized in a high-rise building, but only if the second exit of this room is not into the courtyard of a residential building.
The rules detail the requirements for sewerage, ventilation, noise insulation, for the organization of production flows and flows of visitors. Compliance with them is mandatory.
Strict sanitary standards are also established for catering equipment. First of all, entrepreneurs who plan to purchase equipment from Chinese manufacturers should pay attention to these requirements.
According to the sanitary rules, only equipment certified by the SES authorities can be used in canteens. In rooms where food is prepared and stored, germicidal lamps must be installed.
Due to the fact that there are many requirements, and all of them must be complied with by an entrepreneur, experts advise, before the reconstruction and commissioning of premises, to order a project and an examination of the project in special divisions of the SES from specialists who know in practice how to properly prepare the premises and equipment for work.
Permits documentation
The list of documents for opening a canteen is not long. The first thing you need to open a catering service is the registration of entrepreneurial activity and obtaining the appropriate document - Certificate of state. registration. We recommend that you read,. Each of these organizational and legal forms has its own advantages and disadvantages. The main differences lie in the costs of registration, the volume of documents, the specifics of taxation and liability of enterprises.
Before the implementation of any commercial project, a business plan is drawn up. Read on and you can handle this task on your own.
The next stage is obtaining permission from Rospotrebnadzor to operate the canteen. This is a single document that is issued based on the results of an examination of the premises by special services (sanitary-epidemiological, fire-fighting, etc.) responsible for the safety of visitors. Another mandatory document for catering is the production control program. You can also order it at the local authority of Rospotrebnadzor.
Depending on the size of the retail space, an entrepreneur can choose the most convenient taxation system. It is necessary to consult the regional branch of the Federal Tax Service about possible benefits and working conditions on a particular system. Read about what are provided today for Russian entrepreneurs.
Advertising and promotion
It is believed that the best advertising for a dining room is delicious food and professional service. However, this is not quite true. No matter how wonderful the dining room is, if it is far from the active business center, or it is inconvenient to get to it, then there will be very few visitors. Therefore, the most important marketing decision is choosing the right location.
Without food, a person can survive no more than 30 days. We need food like air. Gone are the days when a primitive wild man ran across a wild field with a spear in search of food. Now, if he runs, it is only from the excess weight gained due to the abuse of these very food products. But, even when running, he eats something to lose weight, after running, he also eats to recuperate. Eating before bed is a sweet thing, business coffee and bun, after business lunch, before dinner at home is a must-have daily program of abuse. This means that the demand is for you if you run a food business, guaranteed.
The topic of the food business is very broad, and it cannot even fit into a series of articles. Even on one product name, for example, on pork- so many types of business can be described that some do not have enough knowledge to count these types on the fingers of both hands. Here there is a business for the preparation of pork, and a business for deep processing of pork (canned food, sausage, lard, etc.), do not forget the business of selling and resale of pork. Let's keep silent about raising pigs for slaughter, this is a separate area of business, although it is connected with food.
However, we can help you. Even help out, one might say. We know some of the most popular food and beverage businesses. And now we will share with you.
Fast food business. fast food... Catering outlets, that is, catering, even in the most unsightly place, make money for the owner. This is a business with a minimum margin of 500%. Business in Uzbek or Thai, Chinese, Vietnamese, Japanese, Korean or, as it is now fashionable to call, Pan-Asian cuisine. European types of cuisine (Spain, Italy, France, Germany), Russian cuisine - these are the most popular directions for opening restaurants and cafes. Even a shawarma business is extremely profitable, although it is more than a dozen years old.
Food delivery business... A variation of the first type. Much simplified. In this type of business, there is even no need to open a restaurant premises, a fairly good and clean kitchen. Delivery of ready-made food - sushi, rolls, pizza, khinkali, wok noodles and many other ready-made meals - are in steady demand among the population. The average check for one order in this business is from 800 rubles.
Baby food business. One of the most popular, but not obvious types of business. Baby food has a wide target audience. And in each group of this target audience - the demand is stable. Global manufacturers keep up with demand and produce a wide range of baby food.
These are just three, some of the most popular, areas of business in the food industry. There are many more. Follow our heading - - and you will be aware of all new business ideas with food.
You will definitely love this: