Lunches with delivery how to start your business. Business idea: delivery of ready meals, and how to implement it. Mediation between catering establishments and customers

Today it is not at all necessary to go shopping, because everything you need can be ordered online. Moreover, there is no need to even waste time preparing food - it is much better to order food delivered to your home.

A business created in this service sector can become very profitable, and besides, it has many prospects. Undoubtedly, there is competition for him and even great, but having the desire and working hard, you will find your niche that will make you successful.

Food delivery: features and nuances of business

Food belongs to the kind of goods that under no circumstances leave the market, because "you always want to eat", everyone and constantly, despite the crisis or other troubles. Food delivery services, although they have appeared relatively recently, are rapidly gaining popularity for many reasons:

• busy people in big cities do not have time to buy groceries at the store or do not find time to cook;
• some firms provide their employees with the delivery of ready-made meals, the so-called business lunches (or the employees of offices and corporations themselves order such services);
• many establishments (pizzerias, sushi bars or restaurants, etc.) immediately have their own production and delivery (you can have them or arrange courier services);
• on a large scale, this business is already called catering and assumes that you can serve large events (banquets, various celebrations, meetings or special events).

Of course, you can and should start small, because not everyone will be able to immediately conquer the market. Before you open home delivery of food, you need to carefully prepare. It is best to create a business plan, because this way you can gradually distribute all the points and not miss anything.

1. To make your business profitable and successful, analyze this market segment, collecting all the relevant information about your city.
2. Decide on the form of your business. There are several options:
   • use ready-made food from a restaurant (cafe), but sell it with a certain margin due to the delivery service;
   • cook yourself (this can be an absolutely family, home business, when you do everything at home, or in a specialized kitchen). In this case, you can also sell your services in different ways, that is, either involve other relatives in the business, or hire a courier with a car;
   • sell not only ready-made food, but also semi-finished products (you need to be able to prepare them), as well as independent products, carrying out business through online orders and delivery.
3. Each of these options has advantages and disadvantages. To choose where to start, assess your financial capabilities and try to analyze all possible risks. After that, go to prepare the material and legal base. Serious work awaits you.
4. Already in the course of the organizational process, you will have to look for a place suitable for preparing and storing food, suppliers of goods, deciding on transport and other working moments.
5. Next, you need to do advertising and search for clients. This is a very important point, because it will be possible to talk about the payback or profit of a business only if it has an established customer base and constant development.

As you can see, it will take a lot of effort, time and money to implement this idea. But, having a clear plan of action, you can start translating your idea into reality.

Where to begin?

Before starting a food delivery business, you need to figure out how you can stand out from your competitors. To succeed, you must constantly be on top, pleasantly surprise your customers and make them contact you again and again. It will be good if you manage to organize a full cycle of services, that is, from food preparation to delivery.

If you already have your own restaurant or other establishment (cafeteria, canteen, pizzeria), then you can simply add a new service - food delivery by courier. Then you do not have to search for premises, suppliers and personnel. Also, the issue of registration of permits and other documentation will be removed, the business concept will also be clear.

However, having your own restaurant is not acceptable for everyone. Perhaps at the initial stage, you do not have the necessary amount or experience to start such a business. While opening a food delivery service as a small company or a family business is quite possible. That is, you can start from the other side, and once you have developed and established yourself in the market, you can already invest in the institution of your dreams.

We create our own website

You can order website development from scratch or buy a ready-made project. The second option will cost you less, moreover, you can immediately start working with it.

The best option for money and speed of creation is to use the services of freelancers. Also, feel free to entrust them with any tasks that arise as you create and grow your business - writing articles, creating a logo, finding clients, etc. It is best to use a specialized platform, for example, Execute.ru, where the process of interacting with performers will be simple and safe.

Try to think over an interesting design for the site and work out various marketing strategies so that it does not just "hang" on the Internet as a dead weight, but really works and attracts customers. By the fact of attendance and interest, it will be possible to judge in what other directions you need to move.

Everything according to the law: the main points of legal preparation

The content of the package of necessary documents will depend on whether you are already the owner of any catering company. Some entrepreneurs do not want to initially start a fuss with legal registration and begin to do this only after some time has passed or in case of unexpected troubles. But you need to understand that you can't just cook in your home in the kitchen and sell food to people: you may have serious problems with the law.

Business should be formalized correctly:

• register with the tax office, choose the form of taxation and prepare a package of documents for registration;
• pay the required state fees and submit an application for entry into the USRIP;
• if a bank transfer is planned, you need to open a bank account;
• obtain the appropriate permits from the sanitary and epidemiological service for the premises you have chosen and the implementation of all planned services (food preparation, food storage, transportation, etc.). SES checks both working conditions and food preparation conditions. Your employees must have valid medical records, where the data of professional examinations and confirmation of passed hygienic training / certification will be entered;
• obtain permission from the fire service, whose employees will also check the room and document that it meets the necessary standards and requirements, and your employees have passed the necessary certification and can work with food;
• the papers authorizing your activities must be signed by both the consumer market committee and Rospotrebnadzor;
• register a cash register and purchase a seal.

Remember that your business activity must be related to delivery services (you also need permission!), Because you will have to conclude supply contracts, sign consignment notes and waybills for drivers.

Here's what it takes to open a food delivery service from scratch. However, you will need a full package of documents only if you buy and equip your own premises.

Important organizational issues

You need to decide how you will start working: can you manage on your own at first, or will you hire a staff? It is also worth considering the order of work, that is, how and where you will purchase, store and prepare food. There are several options.

1. Products are purchased in advance and stored in cold rooms and other appropriate equipment. Of course, this means that the money has already been invested. However, there is also a plus: you can post information on the site about the availability of a particular product, and the buyer will be immediately interested. We also make a preliminary menu for clients, based on their requests.
2. The second option involves the purchase of food and preparation of food with subsequent delivery only after the accepted order. On the one hand, you are less likely to be at a loss, but on the other, you will not be able to quickly accept and fulfill customer orders, which will lead to their leaving in search of someone faster.

Equipment and raw materials

If you yourself equip your premises for a full production cycle, then you will need to spend a lot to acquire at least the most necessary things. The names and amount of investment will depend on the specificity of your food, how you will prepare it, what figure you expect, etc. Initially, you can not take imported and expensive equipment, because at a much reasonable price you can buy it and used at.

However, you will definitely need:

• all kinds of kitchen utensils (pans, pots, graters, knives, forks, spoons, cutting boards, etc.);
• get at least one good multifunctional harvester that will replace your meat grinder, blender, mixer and other necessary devices;
• gas or electric stove;
• microwave or pressure cooker (ideally both);
• special refrigerators and freezers for storing food.

In addition, be sure to take care of the equipment of the delivery (transportation) of food itself: buy special containers, thermal bags, etc. You can order napkins or plastic dishes, which will have the logo (brand) of your company. This should be done before opening a food delivery service.

What's on the menu?

The assortment depends on the specifics of your business: do you prepare a varied menu for every taste or only dishes of a specific cuisine? Here you can advise not to get hung up on one pizza or sushi, since the competition with permanent establishments of this kind is very strong. It is better to focus on the variety of choice. This will help you attract more customers.

You can purchase products yourself (at wholesalers and markets) or negotiate with suppliers. Remember that all products must be fresh and of high quality, be sure to check the documents.

Assemble a decent team

Finding good people will also be essential for your business to succeed. Give preference to people who have work experience and relevant references, as you cannot risk your reputation.

With a full production cycle (from order acceptance to preparation and delivery), you will need to hire:

• an operator (dispatcher) who will receive calls and place orders;
• cooks (one or more - according to the situation);
• couriers (usually they hire employees with their own cars);
• the rest can be hired as needed as your business starts to grow and expand (security guards, warehouse workers, cleaning lady, full-time accountant, etc.).

Your employees must be honest, executive, and responsible.

In the future, it will be possible to purchase special vehicles that will be equipped with a thermal body. Transportation costs will need to be included in the cost of meals, while you should calculate the real costs of depreciation of the car and fuel.

tell us about yourself

Competent pricing policy with various loyalty programs (discounts, bonuses and promotions) and a well-thought-out advertising concept will be able to attract the attention of people and bring you your first stable earnings.

Do not forget to talk about yourself on the Internet. It is good if the site has positive reviews from your customers, because word of mouth is the best advertising campaign.

Estimated costs

Business profitability indicators are quite high (up to 60%), and it can pay off even in six months (maximum in a year and a half).

Figures are presented in rubles.

conclusions

Now you know how to open food delivery step by step. Despite the fact that at first you may even have to work yourself, performing all the functions and responsibilities, very soon your business will pay off and begin to bring a stable income, and over time you will be able to expand your business, gaining good momentum and replenishing your client base of regular customers.

Attachments: from 360,000 rubles

Payback: from 3 months

The demand for the delivery of ready-made healthy meals is increasing every day. People have no time to cook, but they want to eat tasty and healthy. This creates an unmet demand. The profitability of such a business as a healthy food delivery service is facilitated by a small amount of investments and competitiveness, a minimum of risks, and simple reporting to supervisory authorities.

Business concept and target audience

Marketers believe that in a city with a population of about a million people, the catering market is about 18 million rubles a year. The average potential of delivery services is 15 million rubles annually. In the case of healthy eating, due to the narrowness of the niche, this amount should be reduced to 10 million. But the target audience is growing: an increasing number of people care about their own health and longevity.

You can also order healthy food for a big family holiday.

Who might be interested in delivering healthy food:

The introduction of a delivery department into the structure of an ordinary restaurant is associated with a significant investment of time and money for the owner. In the course of work, unexpected expenses inevitably appear.

Most restaurants and cafeterias do not include delivery as a customer service.

Because of this, they lose possible income from people who do not have the time or desire to visit the institution.

There are three delivery formats for ready-made healthy meals:

• Complicated. Some organizers of such a business open a kitchen with a delivery of ready-made meals. Investments are required in premises, equipment, products, obtaining permits from sanitary doctors, firefighters, veterinarians. And the staff is needed extensive: higher and salary costs.
• Middle. An interesting type of business: customers are brought in environmentally friendly ingredients for dishes with recipes and calculated calories. The customer prepares the lunch himself. The downside is the need for a warehouse, a processing workshop and personnel who will deal with this.
• Plain. You sign a contract with catering establishments, hire a nutritionist to assess the calorie content and safety of food. Collect orders from customers according to the created healthy food menu (from different points of public catering) through the call center and a special Internet resource and deliver them. The intermediary method allows you to save start-up capital and, at the same time, satisfy people's demand for healthy food.

We will dwell on the opening of such a business in more detail. If you purchase a delivery service franchise, getting ready to start your business and running it will be even easier. But it still needs to be redeemed. It will cost from 130,000 rubles

What is required for implementation

First of all, the creation of a call center and a set of couriers with their own cars. Such a kit implies systematic costs every month:

• rental of premises;
• employee salaries;
• communication;
• payment for gasoline;
• repair of transport.

You will also need to create your own Internet service for accepting applications.

But without the right advertising campaign, all efforts to create a healthy food delivery service will fail. Your main ad platforms are local glossy magazines, catalogs, themed websites, and city social media groups. Carry out an advertising campaign for at least two months, having identified 2-3 resources for further placement (the most inexpensive and effective).

Most of the time will be spent on finding partner restaurants.

The variety of the menu and, accordingly, the demand depends on the number of establishments willing to cooperate with you. First, create a database of all food outlets in the city. Its first lines should be those focused on preparing healthy food from organic products. Call them and make a personal meeting with the manager. So you can convince him of the benefits of working with your company and conclude a contract.

Step-by-step startup instructions

Organizing such a business is simple:

1. Register an individual entrepreneur. A suitable tax regime is “simplified” with a rate of 6%.
2. Create a web resource according to the scheme of an online store with a personal account for each client. Update it with the advent of new partners.
3. Sign contracts with several catering establishments. There must be at least ten of them.
4. Rent an office from 15 square meters. There will fit two chairs and a table with office equipment.
5. Dial a state. It should include four couriers with personal vehicles and two dispatchers. Break them into two shifts.
6. Conduct an advertising campaign. You can report your services not only via the Internet, but also through the media, distribution of leaflets, brochures, business cards.
7. Start a business.

All this will take about two months. Those who have already put a business idea into practice are advised to conduct testing to optimize proposals.

Financial calculations

This business idea is great in that you do not need to carry out complex calculations, submit a lot of reports. You can even save on taxes by making payments to off-budget funds.

Start-up capital

This way of implementing a business idea does not require a huge initial investment. You will need funds (in rubles):

• for renting premises - from 20,000;
• to create a specialized website - at least 50,000;
• for salaries and bonuses in the first month - about 150,000;
• for registration of individual entrepreneurs - 800;
• to open a bank account - 15,000;
• for the purchase of cash register equipment - 20,000;
• for office equipment and furniture - 50,000;
• for marketing and advertising - 50,000;
• for the purchase of special bags for keeping food temperature - 5000.

The total starting capital will be 360,800 rubles.

Monthly calculations

Monthly payroll costs vary. So, each dispatcher needs to pay 15,000 rubles, plus 2,000 - bonus. Payment for couriers will be 1000 per shift, plus a small percentage of the order. The monthly premium is also 2000 rubles. The dietitian's salary depends on the amount of work, but on average it will be 15,000 rubles. You will also need to allocate money for gasoline.

According to the estimates of those who are already working in this area, an average of 150,000 rubles come out.

Every month you have to pay rent - 20,000 rubles. Additional costs will be borne by a remote accountant and site setup specialist. Put another 10,000 on it.

Total monthly expenses will be 180,000 rubles.

How much can you earn and payback period

Income in this business consists of shipping costs and a percentage of the order. The first month, the net profit will be about 12,000 rubles. But it will go entirely to taxes. In the second month, after paying taxes and wages, the profit will be approximately 25,000. And in three months you can fully recoup your initial investment. Profit after tax, starting from the fourth month, will be from 130,000 rubles.

Benefits and risks

The risk of fraud among clients is eliminated by registering on the site with personal data. Additional advantages include easy business management and small start-up capital. Business development is aimed at creating additional services (delivery of flowers, eco-goods and cosmetics), attracting corporate clients (healthy meals to the office).

Small start-up capital, minimal risks, and a quick return on investment make the health food delivery business attractive to aspiring entrepreneurs.

♦ Capital investments - 500,000 rubles.
♦ Payback - 1 year.

The rhythm of life of business people is so intense that there is practically no time left for cooking.

We have to be content with catering establishments (they are far from affordable for everyone), semi-finished products or dry rations.

But you really want hot delicious lunches and dinners.

It is on such simple desires of people that those who open food delivery business.

This area of \u200b\u200bentrepreneurial activity, of course, has its disadvantages, but it has much more advantages.

Therefore, if you want to open a simple and cost-effective startup, then it's time to start writing a business plan with specific calculations.

Possible forms of food delivery business

If you are looking into the catering business but don't want to open a restaurant, cafe, or even a fast food stall, then look into a food delivery business.

It is much easier to open such a startup than a stationary establishment, and you will have to invest a little money.

There are several forms of food delivery business.

Choose the one that is closest to you:

1. Cooperation with a cafe or your city: they cook, and you only deliver, earning on the price difference.
2. You yourself prepare food from natural products at home or in a specially rented facility, and then deliver meals to offices, government organizations, etc.
   You cook exactly as much as your customers pre-ordered.
3. You cook some simple dishes (several types of meat and fish), a couple of side dishes, vegetable salad, pies and go, for example, to the market with an offer to buy a delicious and hot lunch from you.
4. Cooking from semi-finished products: hamburgers, dumplings, dumplings, cutlets, etc.
   There is also a demand for such a product.
5. A catering company whose main field of activity is banquets, corporate parties and celebrations.
   You will have to cook mostly gourmet snacks.

Advantages and Disadvantages of a Food Delivery Business

I would like to start with the downsides of the food delivery business, which should be taken into account by entrepreneurs eyeing such a startup.

So, the main disadvantages are:

1. High level of competition.
   In any, even a small town, there are companies that deliver meals and serve banquets.
2. Difficulty finding clients.
   The most promising places may already be occupied or you will not be able to convince people to buy products from you.
3. Problems that may arise with government regulatory authorities if you decide to formalize your business.

And yet, despite some difficulties, the benefits of a food delivery business are much greater:

1. Relatively small amount of capital investment required to launch a startup.
2. Ease of implementation of the idea even at home.
3. High ROI if you can build a wide customer base.
4. The ability to expand your own business, for example, in the future you can open a stationary cafe.
5. Unlimited field of activity, especially if there are not many lunch delivery companies operating in your city.
6. A large number of potential customers who need food delivery.
   It is from them that you will be able to form your client base.
7. The presence of many options for finding clients and conducting an advertising campaign.

Where to look for clients for those who want to start a food delivery business?

The profitability of food delivery companies is directly related to the breadth of their customer base.

The principle is simple: the more products you order every day, the higher your income will be.

That is why, before starting a lunch delivery business, you need to decide exactly how you will advertise your company and look for clients.

There are only 3 most common ways to find clients:

1. Visits to offices and government organizations in your city.
   You can leave your business cards and price lists, or you can do even more cunning: make several dishes to try.
   If they are tasty, then your chances of getting a client will increase significantly.
2. Using traditional advertising tools: ads, flyers, brochures, and more.
3. The Internet.
   This resource must be used to the maximum: social networks, contextual advertising, communication on the forum.
   If the amount of starting capital allows, then you can create your own website so that customers can familiarize themselves with the assortment of your dishes, with the pricing policy, see how appetizing the dishes look, read reviews of satisfied customers and even place an order.

How to make your lunch delivery business profitable?

Starting a startup is much easier than making it successful and profitable.

If you want your food delivery business to pay off in the first year after opening and further develop, you need to form competent competitive advantages:

1. Good taste in the food you cook.
2. Acceptable pricing policy.
3. The ability to deliver a hot meal not only to central offices, but also to companies operating in the outskirts.
4. A system of discounts and pleasant bonuses for the holidays for regular customers.
5. Thematic decoration of dishes in the pre-holiday and festive periods.
6. Constant updating of the menu.
7. The presence of a platform where your customers can put forward their proposals, thank or complain.
   This is the only way to study the tastes of your consumers as much as possible in order to give them exactly what they require.
8. Courteous and friendly staff.
9. Punctuality in delivery.
10. Cleanliness in the kitchen where you cook.
    One hair at lunch and the loss of the client is guaranteed to you.

Food Delivery Business: Schedule

The startup timeline directly depends on how large-scale a business project you plan to open.

If you are going to cook right at home and sell finished products in the nearest market, then it takes no more than a week to start a business.

If you want to do everything officially: register, rent a room, launch an advertising campaign, etc., then all this will take you several months.

Stage	Jan	Feb	Mar	Apr	May
check in
Rent of premises
Equipment purchase
Recruitment
Advertising campaign
Opening

Registration for a food delivery business

Interesting fact from history:
The fried camel is considered to be the largest dish prepared since ancient times. This dish was served at the courts of the rulers of Morocco hundreds of years ago, and it continues to be prepared to this day at Bedouin weddings. This camel is stuffed with one whole ram, 20 chickens, 60 eggs and many other ingredients.

Many businessmen who deliver meals made right in their home kitchen don't register at all.

If you are going to serve food, for example, in the market, then you can follow their example.

If you want to open a serious company that delivers meals to all large offices in your city, then it is better to legally formalize your business and rent a suitable cooking space.

To start engaging in this type of activity, it is enough to register as an individual entrepreneur, register with the Tax Service, pay all state duties and choose a form of taxation, for example, UTII.

The most difficult part of the registration procedure is obtaining permits from the SES and the Fire Service to operate the premises, as well as issuing medical books for all its employees.

If you doubt that you can handle all this on your own, then you can bring a qualified lawyer into the case.

Premises for food delivery business

You don't need a huge room to start a business.

It is quite enough 50-80 squares to place all utensils, kitchen surfaces, ovens, stoves and refrigerators in it.

The location of your business does not play a big role, the main thing is that it is not too far from potential customers, because they will want to receive hot meals.

There is no need to make grandiose repairs in the rented premises - all the same, clients will not see it.

You just need to meet the requirements of the SES, to make the room clean, dry and safe for cooking.

Food Delivery Business Equipment

Of course, to prepare meals, you will need standard kitchen equipment: stove, oven, refrigerator, freezer, as well as a variety of cooking utensils, cutting boards and more.

The quality of the meals you cook does not depend on the cost and brand of equipment, so you should not buy all the most expensive.

Look for unnecessary pots and pans at home, take a closer look at household appliances that are already in use or sold at discounts.

If you have nothing, you will have to purchase everything from scratch.

To open a small food delivery business, you will have to buy the following set of equipment:

Cost item	Qty	Cost (in rubles)	Total amount (in rubles)
Total:			RUB 200,000
Stove with oven	1	50 000	50 000
Microwave	1	10 000	10 000
Food processor	1	10 000	10 000
Hood	1	15 000	15 000
Fridge	1	30 000	30 000
Freezer	1	30 000	30 000
Kitchen surfaces with bedside tables	2	9 000	18 000
Pans of different sizes	3	1 500	4 500
Stewpan	2	1 000	2 000
Pans of different sizes	3	1 500	4 500
Cutting boards	4	250	1 000
Knives	5	600	3 000
Baking and baking dishes	4	1 000	4 000
Ladles, shovels, spoons and other utensils		5 000	5 000
Graters	2	500	1 000
Other		12 000	12 000

Staff for a food delivery company

Even a small food delivery business is difficult to handle alone.

You can, of course, try to combine the duties of a cook, a delivery man, an advertising agent, an administrator and an accountant, but this is quite difficult to do.

If you cannot turn this business into a family business, for example, to do it with your husband / wife, inviting an accountant to solve financial issues, then you should consider hiring personnel.

The best option is to hire a cook and an auxiliary worker who will not only do the rough work (peeling vegetables, washing dishes), but also clean the room, and leave for yourself the delivery of ready-made meals, finding clients, purchasing products and accounting.

In this case, staff salaries will be from 25,000 rubles per month.

	Qty	Salary (in rubles)	Total (in rubles)
Total:			RUB 25,000
Cook	1	15 000	15 000
Auxiliary worker	1	10 000	10 000

How much does it cost to start a food delivery business?

Your expenses for starting a food delivery business directly depend on the future size of the company, on whether you will cook in your own kitchen or in a rented premises, on whether you will be able to save money at the stage of purchasing equipment, from the city where you are going to work , and other factors.

If you want to do everything officially, then get ready to invest about half a million rubles in launching a startup:

Cost item	Amount (in rubles)
Total:	RUB 300,000
check in	10 000
Equipment purchase	200 000
Thermo bags for food delivery	30 000
Purchase of disposable tableware	10 000
Purchase of the first batch of products for cooking	20 000
Advertising	10 000
Additional expenses	20 000

It is imperative to lay in capital investments money for the three-month maintenance of the business.

It usually takes three months to start making more or less decent profits.

In our case, the amount for the maintenance of a food delivery business will consist of renting premises, staff salaries, taxes and consumables (gasoline for cars, food, plastic dishes).

We multiply 65,000 rubles. by 3, which is equal to 195,000 rubles, we add 300,000 rubles to this amount. to start a business and get half a million rubles of capital investment.

This amount will increase even more if you do not have a car, which is necessary for everyone who organizes a food delivery business.

You can buy an inexpensive car in good condition for 150,000 rubles.

How large home delivery companies work,

watch the video:

Food Delivery Business Profitability

Experts assess the food delivery business differently.

Someone - at 10%, and someone - at all 25%.

Let's say the average cost of one set lunch is 100 rubles.

You have 60 clients who order meals from you every day, that is, you earn 6,000 rubles a day.

The days off for your clients are Saturdays and Sundays, these days they do not need lunch, which means that you make a profit only 20-22 days a month.

We multiply the number of working days by the amount of daily earnings and we get the amount of 120-132,000 rubles per month.

It takes away the amount you spend on business maintenance and supplies (65,000 rubles) and we get a monthly profit of 55–67,000 rubles.

As you can see, with such indicators food delivery business becomes self-sufficient in just a year of work.

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How pleasant it is to return home after a hard day's work, bypassing grocery stores with their endless lines at the checkout counters. Working people especially appreciate every minute of their personal time saved. Therefore, they will be doubly pleased when they come home and receive their favorite products with courier delivery. In our country, there are only a few such proposals, although the demand is growing from year to year, especially in large cities. If you decide to fill this niche, first of all, make a business plan for home delivery of groceries.

Market analysis

In big cities, organizing a grocery delivery service to your home is quite a profitable business. There are already dozens of them working in Moscow. There are not too many such proposals in regional centers so far, so often no one will interfere with your development. This business can be in demand in a number of cases:

• The city has a developed business center, and a significant part of the population spends most of their time at work.
• You should focus on a strong middle class (small entrepreneurs, middle managers), since wealthy people more often dine in restaurants.
• There is an opportunity to offer a service for the delivery of groceries to the house for disabled people and the elderly (you can offer reduced prices as part of a social project).
• The peak of sales, according to statistics, falls on the cold season and slushy off-season.
• It is possible to conclude a long-term contract with customers (say, for a weekly delivery of groceries).
• It is worth considering the possibility of traveling to the nearest suburb for an additional payment (for example, in Moscow, the service is regularly used by fans of suburban recreation).

A detailed business plan for home delivery with calculations, as well as helpful and fast service will ultimately result in an ever-growing income.

Organizational plan

Any example of a grocery delivery business plan starts with the organizational moments. To get started, register. In this case, the IP form is best suited. In the future, creating a large network with services for legal entities (for example, supplying products for banquets), you can retrain into LLC.

Having received permission to carry out courier services, you can proceed to the next step. Keep in mind that when registering a private enterprise, the state fee is 800 rubles. If you decide to resort to the help of intermediaries, then this amount will grow to 1200-1600 rubles. In this situation, it is better to save investments for registering a business and do, where possible, on your own.

To work, you will need to rent an office space. This is a place for an operator who will take calls from customers, so it can be made small. After renting a room, think about the technique. You will definitely need business equipment. You need to buy at least one computer and equip with all the necessary programs and Internet access. This set will cost about 30,000 rubles.

In addition, employees need to be provided with constant mobile communications. They must always be available. The phone will cost 10,000 rubles, and the unlimited tariff - 1,500 rubles.

Staff

If you are going to start a grocery delivery business from scratch, then the cost of the costs should be as low as possible. Therefore, at the initial stage, it is supposed to stop at the minimum set. To get started, you only need two positions: operator and courier.

The most important employee of the delivery service is the operator. He directly contacts customers and organizes the delivery service. His responsibilities also include:

• Processing orders from the website.
• Coordination of the work of couriers.
• Elimination of conflict situations with clients.

The person who comes to this position must be collected and stress-resistant, work efficiently. He must be able to easily establish contact with the buyer and win over him. The operator's salary is 15,000 rubles.

The second position is a courier. You can work without couriers by organizing cooperation with a courier service. The plus is that there will be no problems with time: no downtime for the period of no orders, no shortage of personnel when a lot of orders arrive at the same time. You attract as many employees as you need, and pay for each order separately. But there is also a drawback: it is more difficult to control the work of a counterparty than to control your employees.

The courier's responsibilities are simple. He must accept the order from the operator, make the necessary purchases. Further, according to the date and time, his task is to deliver the goods to the buyer and receive a full payment from him. The proceeds should be transferred to the director daily, at the end of the working day. We recommend that for large orders to take an advance payment of at least 50% from clients, since it is impossible to return the products back if for some reason the client does not buy them back. Another scheme is also widespread: couriers buy products for their own money and keep the payment for themselves, giving the company part of the shipping cost. This allows you to save on salary (the courier does not receive a fixed income), but this scheme works only if there are a large number of couriers and a sufficient number of orders to ensure their work.

A prerequisite for hiring a courier is to have your own car. From personal qualities, it is worth highlighting activity and hard work. In addition, the employee must understand the cost and range of goods in various large supermarkets in the city. We are considering an option with a regular courier, whose salary is 15,000 rubles.

To prepare reports, you will need to use an online accounting service. This is necessary for the timely delivery of documentation. Such services will cost about 8,000 rubles a year.

Business promotion

The profitability of home delivery directly depends on a well-organized marketing campaign. At the initial stage, a layout of business cards and brochures for your organization is developed. An agreement is concluded with print media and companies that own billboards. After you decide on the number of booklets, the order is sent to the printing house. This is where payment takes place upon completion of the work. The total cost of marketing and advertising, including business cards, brochures and billboards, will amount to RUB 25,000. Printed materials are distributed to offices and residential complexes near the office.

The most important element to work is your website on the internet. You cannot save here. It should be easy to read, easy to use and functional (at least have a personal account with the ability to place an order and leave wishes for ordering products by brand, characteristics and price category). Its appearance is bound to attract attention. Nothing should be in the way of shopping.

It is important to correctly develop the clauses of the application. There should be nothing superfluous in it. Include only the most essential information. The client should not get hung up on filling out the application form. Be sure to develop a mobile app for your site. This will make it easier for many buyers, since they do not always have a computer at hand, unlike a phone. Give the client the opportunity to place an order with you as quickly and easily as possible. And he will become your regular customer.

The funds allocated for the creation of the company's website will amount to about 100,000 rubles, the application for Android and iOS will cost another 30-40 thousand rubles. At least 100 thousand rubles are allocated for the promotion of the resource on the Internet for the first six months.

Financial plan

It is extremely difficult to calculate the price of a single service. It all depends on the scheme, and it is important to choose the most suitable option for you. You can set a constant shipping price. In this case, it doesn't matter how many products the client needs to buy - a carton of milk or several bags, the price will be the same. The advantage of this option is that the counting system is convenient for both the client and the company. The downside is that the order may be too large. It will take a lot of effort, the trunk will be completely clogged, several shops visited to collect the order, and the base price of the effort simply won't pay off.

According to another option of payment for the delivery of products, the price can be a certain percentage of the order amount. For example, when buying a product for 1000 rubles, the client pays 10% of the total cost, that is, plus 100 rubles. But this scheme also has a drawback. To earn money, the order amount must be about 3-4 thousand rubles. The 100 rubles mentioned above will simply go to pay for the courier's labor and gasoline.

We recommend using a mixed scheme with the establishment of a minimum order amount (say, 2 thousand rubles for the regions) and a surcharge for an order by amount, number of items, or for bulky products (for example, bags of sugar) or oversized goods (usually non-food items). You will find the best option in the process.

If the client is outside the city, then discuss in advance the issue of paying for gasoline by the buyer. You can even install a special taxi-like meter on the car, showing the customer how much they spent on gas. Be sure to include express delivery in the list of services. According to it, the client will be able to receive his order as quickly as possible. This service will of course be available for a fee.

If 2 couriers carry out 10 orders per day with an average check of 300 rubles per order, the revenue per day will be 6 thousand rubles. It will amount to about 150 thousand rubles per month (take into account fluctuations in the number of orders on different days). Subtract from it the costs of salaries to employees (45 thousand), rent of premises (8 thousand), payment for gasoline and cellular communications (25 thousand), advertising (15 thousand), taxes and deductions to funds (10 thousand). The net profit for the first time will be about 40 thousand rubles. It is planned to increase it by increasing the base of regular customers and providing work for additional couriers. So, 5 couriers with a constant load will increase the profitability of your enterprise up to 80-90 thousand rubles per month.

The payback is planned to be achieved within the first year.

bonus program

Who doesn't like surprises ?! It is obvious that everyone is pleased to receive unexpected gifts and attentions. The profitability of your business will certainly increase if you periodically pamper customers with various promotions and bonuses. For example, on the client's birthday, you can give a sweet gift for free. He will definitely appreciate such a gesture. Or you can offer him to buy from you at a 30-40% discount off the regular price. No one will refuse such generosity.

You can introduce other nice little things to your loyal customers. For every tenth order, reward the customer. The gift can be anything like a small cookery magazine or a book. The sign of attention itself is important. Also holding various competitions will play into your hands. Give sweet gifts to the winners. Attract newcomers who have just registered on your site with small bonuses. If you follow these steps, your customers will be happy and your business will flourish.

Eventually

This business is perfect for entrepreneurs taking their first steps. Home delivery costs are clearly low. Given the fact that competition in most regions is still insufficient, it is quite possible to create your own successful business. To get profitability faster, you can use one of the offers of large franchises, of which there are many in Russia.

* Calculations use average data for Russia

Of course, a person can live without food. But not for long.

Like any other living being, a person must replenish the energy expended in the process of life. To do this, we have to eat - eat food that is packed with fats, proteins, and carbohydrates to varying degrees. At the same time, we love that this food was tasty, that is, not only met our requirements for taste, but also surpassed them. We often do not have the skills to cook it this way. Or we don't want to waste time preparing it. Or both. It is to satisfy such needs that all kinds of catering establishments have appeared that provide us with food, meeting one or several requirements at once: tasty, fast and without spending our own time for cooking. As a rule, cafes and restaurants try to provide a cozy environment for visitors and quality service.

And yet, despite these amenities, sometimes there may be a desire (and sometimes a need) to eat tasty food not in a restaurant, but at home. A romantic dinner in pleasant privacy, a meeting with friends, just a desire to spend the evening in a comfortable armchair with a delicious dinner - all this can make us refuse restaurant service. Some establishments offer home delivery service - and in this case, this is the way out. Some, but not all. Today, no more than 10% of establishments are ready to deliver food on their own. The reason for this is that the creation of a delivery service is not only additional financial costs, but also the need for its correct organization. Here the possibility of organizing a profitable business arises.

Organization of a food delivery service is a relatively new business niche for Russia. So far, there are practically no active and successful players here: in response to a corresponding request, search engines in an average city with a population of one million will offer no more than 3-4 options, two of which will be federal-level players. It is difficult to say what exactly this state of affairs is connected with. One can only state certain difficulties that arise when organizing such a business. But what's a business without difficulties?

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First of all, it is necessary to think over the actual organizational scheme of delivery: what kind of transport and in what quantity is needed, how to manage logistics. Here, the most important thing is to comply with the stated delivery times. It should also be determined with particular care - if you declare too short a period, there is a risk of not being in time, which will cause negativity on the part of the client; if you advertise too much to play it safe, nobody will respond to the advertisement. It is necessary to take into account not only the time of the courier on the way from the place of deployment to the restaurant, and from there to the client, but also (possibly) the time of preparation of the ordered dish. For an average regional center, a delivery time of 1.5 hours or more will be appropriate. Ideally, the courier arriving for the order should receive it already without waiting - here it is necessary to ensure the competent work of the dispatcher, who, having received an application from the client, immediately broadcasts it to the institution in which the dish will be prepared.

When organizing logistics, specialized software can provide significant assistance - a CRM system that ensures the operation of an operator and a courier in a single space. A big advantage will be its integration with the geographic information system to build the most efficient courier route. Today, such a system is offered by one of the market participants - a franchisor, who organized a business for the delivery of food from restaurants several years ago. Of course, buying a franchise is a good way to get a practically ready-made business and minimize the risks associated with launching a new service on the market. However, for various reasons, not every entrepreneur makes a decision in her favor. An alternative is to use CRM systems that already exist in the open access, and for those who have programming knowledge - create their own software.

The choice of transport for couriers is determined by the conditions of a particular city of deployment. In Krasnodar, for example, food delivery on scooters is quite successful. Despite the fact that this is one of the least expensive modes of transport - only public transport is cheaper - it is hardly suitable for a city with a more severe climate. In this case, the purchase of small cars is required - new or used, depending on the planned investment in the project. As for the public transport mentioned above, it may also be relevant in some cases. In Moscow, for example, at rush hour with a small order, it is much faster to take the metro; of course, there are some caveats - the order should not be too voluminous, the route should not be too complicated and lengthy.

At the time of the start of the project, two simultaneously working couriers will be quite enough - this will allow serving up to 5 clients per hour. Over time, the number of couriers will increase, and their maintenance costs will be covered by the growing customer base. You will also need a small office equipped with a minimum set of office equipment, as well as smartphones or tablets for couriers with an installed CRM system. Thus, the initial costs will be:

Website development and promotion - at least 150-200 thousand rubles, if transferred to a contract; if knowledge and skills allow, you can develop it yourself, but you still have to spend at least 50-70 thousand on advertising;

CRM-system - on average from 40,000 rubles per workplace of the "boxed" version, but there are cloud services that allow completely free use of versions with limited functionality for small companies; if the full version is needed, then renting it will cost from 1,000 to 10,000 rubles, depending on the functionality and the number of connected users;

Transport for couriers - from 30,000 rubles for a new scooter with a guarantee, or half the price for a used one; a new small car, a foreign car, will cost ten times more - 300,000 rubles, and a used domestic one in good condition - 80-100 thousand, so the choice will be determined by the size of the entrepreneur's budget;

Computer and mobile equipment - up to 50,000 rubles;

Working capital for several months - for the payment of salaries to couriers, payment for a rented office, advertising, etc.

As a result, in the most budgetary version, we get the amount of start-up capital of 300-350 thousand rubles. However, it will take a lot of patience, effort, and, importantly, luck, to achieve impressive results with such investments. The optimal amount of start-up capital can be considered an amount of 600-800 thousand rubles.

To start creating such a business, however, is not a gross purchase of transport and equipment, but with agreements with local catering establishments. Before making a final decision on investing free capital in a project, you need to get the consent of cafes and restaurants to work with your delivery service. As practice shows, there are two main options for cooperation: in the first, the minimum order amount is not limited, the customer pays a fixed delivery cost; in the second, delivery is free for the customer, the minimum order amount is limited, and the supplier gets a percentage of the invoice amount paid by the restaurant. The first option is more applicable to the fast food format, the second - to cafes and restaurants with a wide range of dishes. The opportunity to pay interest on the order appears at the institution due to attracting additional customers from the delivery service, as well as due to the fact that in the amount of the check there are no costs for rent and maintenance of the hall and the salaries of waiters; according to various estimates, the supplier may receive 20-25% of the order amount. Pricing for a client can also be different - the cost of a meal at home can be equal to its cost in a restaurant, or various discounts or markups can be provided - it all depends on a competent marketing justification of the pricing policy.

Only after obtaining a fundamental agreement (in the ideal case, signing an agreement) from 10-15 establishments - there is simply no point in working with less - you can start buying equipment and organizing an office. To promote the project, you can use such channels as the Internet, including your own website, advertising in elevators, flyers in cafes and restaurants. The company can be positioned in different ways. There are examples when a delivery service deals only with pizza delivery, or only sushi and rolls. However, such specialization, on the one hand, facilitating logistics and relationships with suppliers, can significantly reduce the client base - a Russian person loves a wide range of products.

The work schedule for such a business is only suitable for a shift - but round-the-clock or limited in time will allow you to determine the marketing research of the region or directly practical experience. The salary of couriers can be either fixed or with a variable part, depending on the number of delivered deliveries. At the rate of 5 deliveries per hour by two couriers with a 12-hour working day, we get 60 serviced customers per shift. With a minimum fixed cost of delivery, say, 200 rubles, this will amount to 12,000 rubles per shift. In the case of delivery of a set menu from a restaurant - a modest dinner for two now costs no less than two thousand - the supplier will receive 400-500 rubles for one order; thus, the maximum daily earnings can reach more than 20 thousand rubles. With a shift schedule without days off, monthly revenue will be from 360,000 rubles. The 12-hour schedule assumes two shifts - two couriers and one dispatcher at the first stage of the project development. Another courier in the piecework area can be connected during peak hours or at the most demanded time - Friday and Saturday evenings.

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The courier's salary must be at least 20-22 thousand rubles per month, depending on the labor market of the region, or 100-120 thousand rubles per month in gross for the enterprise. Two dispatchers - another 40-50 thousand rubles a month in total. Office rent will cost 10-15 thousand, CRM rent - an average of 5,000 rubles; communication costs - the same. Fuel and lubricants for cars and their maintenance - 50,000 rubles (scooters, respectively, are cheaper). Total monthly expenses - 225,000 rubles. In this case, the gross profit will be at least 135,000 rubles. A pretty good indicator for a small business. The main factors for the success of the project are the competent promotion of the service in order to ensure the planned number of orders and compliance with the deadlines for their implementation. As the business grows, the customer base, the number of couriers and partner restaurants, and, consequently, the company's profit will increase.

Until the planned sales figures are reached, additional orders can be attracted by delivery of other goods. In particular, the Russian food delivery franchisor also offers services for the purchase and delivery of any goods - from diapers to auto parts; it can also be simply transporting something from one place to another. However, here you should already resort to reservations, otherwise you will soon have to accept orders for moving with the transportation of pianos and other interesting things. The most popular and easiest to transport are flowers, auto parts, food and medicine.

In the era of rapid development of information technology, a mobile offer can become an indispensable tool for communication with a client, with the help of which a client can place an order and track its status. The development of such an application will cost at least 80,000 rubles, and its promotion - at least 50,000.

As we said above, about 10% of all catering establishments have their own delivery service. It is still necessary to build partnerships with them - they often focus on advertising of their own brand, aimed at visitors to the establishment, and delivery fades into the background. Thus, a certain target group is cut off - people who want to get a dish from a given restaurant, but do not have the opportunity to come there. In this case, the partnership will consist in placing the restaurant's menu on the website and in the mobile application of the supplier, delivery will be made by the restaurant's own resources, and the supplier will receive a small percentage for the advertising opportunities provided.

Having started small and having worked out the scheme of work in one city, after a while you can organize branches in other cities of the country. The next step may be the creation of a franchise and its sale, or the creation of a federal delivery network. As always in business, development opportunities are limited only by your desire.

Denis Miroshnichenko
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